What Jobs are available for Developing Marketing Campaigns in the United Kingdom?
Showing 4485 Developing Marketing Campaigns jobs in the United Kingdom
Head of FMCG Brand Management
B1 1TT Birmingham, West Midlands
£80000 Annually
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Job Description
Our client is a leading player in the FMCG sector and is looking for an experienced and visionary Head of Brand Management to lead their brand strategy and execution. This role requires a dynamic leader who can drive brand growth, market share, and consumer engagement in a competitive landscape. The ideal candidate will have a deep understanding of consumer insights, brand positioning, product innovation, and integrated marketing communications within the Fast-Moving Consumer Goods industry. This position offers a hybrid working model, combining remote flexibility with in-office collaboration in Birmingham, West Midlands, UK .
Responsibilities:
Responsibilities:
- Develop and implement overarching brand strategies to drive long-term growth and profitability.
- Conduct in-depth market and consumer research to identify trends, opportunities, and competitive insights.
- Define and articulate brand positioning, messaging, and value propositions.
- Oversee the development and execution of integrated marketing campaigns across all relevant channels, including digital, traditional, and in-store.
- Lead new product development initiatives from concept to launch, ensuring alignment with brand strategy and market needs.
- Manage brand P&L, working closely with sales, finance, and supply chain teams to achieve financial targets.
- Foster strong relationships with external agencies (advertising, PR, digital) to deliver best-in-class creative and campaign execution.
- Analyze brand performance metrics, market share, and consumer feedback, reporting regularly to senior leadership.
- Champion a data-driven approach to brand management, utilizing insights to inform decision-making.
- Mentor and develop a team of brand managers and assistant brand managers, fostering a high-performance culture.
- Ensure brand consistency across all touchpoints and communications.
- Collaborate with the sales team to support trade marketing initiatives and retail partnerships.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
- 10+ years of progressive experience in brand management within the FMCG industry.
- Proven track record of successfully launching and growing consumer brands.
- Strong understanding of consumer behavior, market dynamics, and category management.
- Exceptional strategic thinking, analytical, and problem-solving skills.
- Experience in managing cross-functional teams and external agency partners.
- Proficiency in P&L management and financial forecasting.
- Excellent presentation and communication skills, with the ability to influence senior stakeholders.
- Experience with digital marketing, social media strategy, and e-commerce is essential.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
- Comfortable working in a hybrid model, balancing remote work with essential in-office collaboration.
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0
Head of Brand Management - FMCG
PO1 1BU Portsmouth, South East
£70000 Annually
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Job Description
Our client, a dynamic and rapidly expanding force within the FMCG sector, is seeking an accomplished Head of Brand Management to lead their brand strategy and execution. This exciting position, based in Portsmouth, Hampshire, UK , offers a stimulating hybrid working environment. You will be responsible for developing and implementing comprehensive brand strategies that drive market share, consumer engagement, and long-term brand equity. This senior role involves overseeing all aspects of brand marketing, from market research and consumer insights to product innovation and integrated marketing communications.
You will lead a talented team of brand managers and marketers, setting clear objectives and fostering a collaborative and high-performing culture. Key responsibilities include identifying growth opportunities, developing compelling brand narratives, managing marketing budgets effectively, and ensuring consistent brand messaging across all touchpoints. Collaboration with sales, product development, and digital teams will be essential to drive cohesive brand initiatives. The ideal candidate will possess a deep understanding of consumer behaviour, market trends, and the competitive landscape within the FMCG industry.
Qualifications: A Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree or MBA is highly desirable. A minimum of 10 years of progressive experience in brand management within the FMCG sector, with a proven track record of successful brand building and growth. Demonstrated experience in developing and executing integrated marketing strategies. Strong leadership and people management skills, with the ability to inspire and motivate teams. Excellent analytical, strategic thinking, and communication skills. Experience with market research, consumer insights, and campaign performance analysis. Familiarity with digital marketing and e-commerce platforms. This is a significant opportunity for a strategic and innovative marketer to make a substantial impact on a growing portfolio of brands.
You will lead a talented team of brand managers and marketers, setting clear objectives and fostering a collaborative and high-performing culture. Key responsibilities include identifying growth opportunities, developing compelling brand narratives, managing marketing budgets effectively, and ensuring consistent brand messaging across all touchpoints. Collaboration with sales, product development, and digital teams will be essential to drive cohesive brand initiatives. The ideal candidate will possess a deep understanding of consumer behaviour, market trends, and the competitive landscape within the FMCG industry.
Qualifications: A Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree or MBA is highly desirable. A minimum of 10 years of progressive experience in brand management within the FMCG sector, with a proven track record of successful brand building and growth. Demonstrated experience in developing and executing integrated marketing strategies. Strong leadership and people management skills, with the ability to inspire and motivate teams. Excellent analytical, strategic thinking, and communication skills. Experience with market research, consumer insights, and campaign performance analysis. Familiarity with digital marketing and e-commerce platforms. This is a significant opportunity for a strategic and innovative marketer to make a substantial impact on a growing portfolio of brands.
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1
Head of FMCG Brand Management
SW1A 0AA London, London
£80000 Annually
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Posted today
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Job Description
Our client is looking for a visionary and results-driven Head of FMCG Brand Management to lead their brand strategy and execution from a fully remote capacity. This executive position requires a deep understanding of the Fast-Moving Consumer Goods sector, exceptional strategic thinking, and a proven ability to build and grow strong, recognizable brands. You will be responsible for defining brand positioning, developing innovative marketing campaigns, driving product innovation, and ensuring consistent brand experience across all consumer touchpoints. This role demands a proactive leader who can inspire a remote team and collaborate effectively with cross-functional departments.
Responsibilities:
Qualifications:
This is a fully remote position, offering the flexibility to work from anywhere. Our client provides a competitive compensation package, comprehensive benefits, and significant opportunities for professional growth. If you are a strategic thinker with a passion for building leading consumer brands, we encourage you to apply.
Responsibilities:
- Develop and implement overarching brand strategies that drive market share, profitability, and brand equity within the FMCG sector.
- Lead the creation and execution of integrated marketing plans, encompassing advertising, promotions, digital marketing, public relations, and in-store activities.
- Drive product innovation pipeline from concept to launch, ensuring alignment with consumer insights and market trends.
- Manage brand budgets, allocate resources effectively, and track performance against key financial and marketing objectives.
- Conduct in-depth market analysis, consumer research, and competitive intelligence to identify growth opportunities and potential threats.
- Oversee the development of compelling brand messaging and creative assets, ensuring consistency and impact across all channels.
- Mentor and develop a high-performing team of brand managers and marketing professionals, fostering a collaborative and results-oriented remote work environment.
- Collaborate closely with Sales, Supply Chain, R&D, and Agency partners to ensure seamless execution and optimal market penetration.
- Monitor brand health metrics, sales performance, and consumer feedback, making data-driven recommendations for adjustments and improvements.
- Champion the brand vision internally and externally, acting as a key advocate for the company's products and values.
Qualifications:
- MBA or Master's degree in Marketing, Business, or a related field.
- Minimum of 10 years of progressive experience in brand management within the FMCG industry, with at least 3-5 years in a senior leadership role.
- Demonstrated success in developing and launching new products and revitalizing existing brands.
- Strong understanding of consumer behavior, market dynamics, and the competitive landscape in the FMCG sector.
- Proven experience in developing and managing integrated marketing campaigns across ATL and BTL channels, with a strong emphasis on digital and e-commerce.
- Excellent strategic planning, analytical, and problem-solving skills.
- Exceptional leadership, communication, and stakeholder management abilities, with experience leading remote teams.
- Proficiency in financial analysis and budget management.
- Creative mindset with a passion for innovation and brand building.
- Experience working with external agencies and managing agency relationships.
This is a fully remote position, offering the flexibility to work from anywhere. Our client provides a competitive compensation package, comprehensive benefits, and significant opportunities for professional growth. If you are a strategic thinker with a passion for building leading consumer brands, we encourage you to apply.
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2
Head of FMCG Brand Management
BT1 1AB Belfast, Northern Ireland
£75000 Annually
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Posted today
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Job Description
Our client, a dynamic and rapidly expanding player in the FMCG sector, is seeking a visionary Head of Brand Management to lead their brand strategy and execution from a remote capacity. This is a critical leadership role, requiring a seasoned marketing professional with a deep understanding of the FMCG market and a passion for building iconic brands. You will have the autonomy to shape the future of our client's brands, driving growth and market share through innovative strategies.
As the Head of Brand Management, you will be responsible for developing and implementing comprehensive brand strategies across all marketing channels, including digital, traditional advertising, public relations, and in-store activations. You will oversee the creation and execution of integrated marketing campaigns, ensuring brand consistency and maximizing ROI. Key responsibilities include conducting market research and competitor analysis to identify opportunities and threats; managing the brand budget effectively; leading and mentoring a remote team of brand managers and marketing specialists; and collaborating closely with sales, product development, and supply chain teams to ensure alignment and successful product launches.
The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with an MBA or postgraduate qualification being a distinct advantage. A minimum of 10 years of progressive experience in brand management within the FMCG industry is essential, with a proven track record of successful brand building and growth. Exceptional strategic thinking, leadership, and communication skills are required. You should have a strong understanding of consumer insights, market dynamics, and the latest marketing trends. Experience in managing multi-channel campaigns and leading remote teams is highly desirable. This is an unparalleled opportunity to make a significant impact on a leading FMCG company, shaping its brand portfolio and driving commercial success from a flexible, remote setting. Join us and be part of a forward-thinking organisation that values creativity and results.Location: Belfast, Northern Ireland, UK
As the Head of Brand Management, you will be responsible for developing and implementing comprehensive brand strategies across all marketing channels, including digital, traditional advertising, public relations, and in-store activations. You will oversee the creation and execution of integrated marketing campaigns, ensuring brand consistency and maximizing ROI. Key responsibilities include conducting market research and competitor analysis to identify opportunities and threats; managing the brand budget effectively; leading and mentoring a remote team of brand managers and marketing specialists; and collaborating closely with sales, product development, and supply chain teams to ensure alignment and successful product launches.
The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with an MBA or postgraduate qualification being a distinct advantage. A minimum of 10 years of progressive experience in brand management within the FMCG industry is essential, with a proven track record of successful brand building and growth. Exceptional strategic thinking, leadership, and communication skills are required. You should have a strong understanding of consumer insights, market dynamics, and the latest marketing trends. Experience in managing multi-channel campaigns and leading remote teams is highly desirable. This is an unparalleled opportunity to make a significant impact on a leading FMCG company, shaping its brand portfolio and driving commercial success from a flexible, remote setting. Join us and be part of a forward-thinking organisation that values creativity and results.Location: Belfast, Northern Ireland, UK
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3
Remote Head of FMCG Brand Management
CV1 1JQ Coventry, West Midlands
£80000 Annually
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Posted 1 day ago
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Job Description
Our client, a globally recognised leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an accomplished and visionary Head of Brand Management to lead their brand strategy development and execution. This is a fully remote position, allowing for exceptional flexibility and the opportunity to shape brand trajectories from anywhere within the UK. You will be responsible for driving brand growth, innovation, and market penetration for a portfolio of dynamic consumer brands. This leadership role requires a strategic thinker with a deep understanding of consumer behaviour, market trends, and effective brand storytelling.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive brand strategies aligned with company objectives and market opportunities.
- Lead and mentor a team of brand managers, fostering a high-performance culture and driving professional development.
- Oversee the creation and execution of integrated marketing campaigns across all relevant channels (digital, traditional, experiential).
- Conduct in-depth market research, consumer insights analysis, and competitive landscape assessments to identify growth opportunities.
- Manage brand P&Ls, ensuring profitable growth and effective budget allocation.
- Drive product innovation and development pipeline, collaborating with R&D, sales, and operations teams.
- Champion brand consistency and elevate brand perception in the marketplace.
- Develop strong relationships with external agencies (advertising, PR, digital) to ensure impactful brand execution.
- Monitor brand performance metrics, analyse results, and adapt strategies as needed.
- Represent the brand in key internal and external forums.
- Stay abreast of emerging consumer trends, digital marketing innovations, and competitive activities.
- A Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
- Significant (typically 8+ years) progressive experience in brand management within the FMCG industry.
- Proven track record of developing and launching successful consumer brands and marketing campaigns.
- Strong strategic thinking, analytical, and problem-solving abilities.
- Exceptional leadership, team management, and cross-functional collaboration skills.
- Deep understanding of consumer insights, market segmentation, and brand positioning.
- Proficiency in digital marketing strategies and execution.
- Excellent communication, presentation, and influencing skills.
- Experience managing budgets and P&Ls.
- Demonstrated ability to drive innovation and navigate complex market dynamics.
- A passion for building and growing consumer brands.
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4
Digital Marketing Strategy Lead
L3 9DP Liverpool, North West
£50000 Annually
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Posted 3 days ago
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Job Description
Our client is seeking a visionary and data-driven Digital Marketing Strategy Lead to spearhead their online marketing efforts. This is a fully remote position, ideal for an experienced professional who can develop and execute comprehensive digital strategies that drive brand awareness, customer acquisition, and revenue growth. You will be responsible for overseeing all aspects of digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and performance marketing campaigns. Key duties involve conducting market research and competitive analysis, identifying target audiences, setting campaign objectives, and allocating budgets effectively. You will manage and mentor a team of digital marketing specialists, foster cross-functional collaboration with sales and product teams, and continuously optimize campaign performance based on key metrics and analytics. The ideal candidate will possess a Bachelor's degree in Marketing, Business, or a related field, with a minimum of 7 years of progressive experience in digital marketing, including significant experience in strategy development and team leadership. Proven success in developing and implementing data-driven digital marketing strategies across multiple channels is essential. Strong analytical skills, proficiency in marketing automation platforms, CRM systems, and web analytics tools (e.g., Google Analytics) are required. Excellent communication, presentation, and project management skills are crucial for this remote role. You must be adept at staying ahead of digital marketing trends and technologies. This is an exciting opportunity to shape our client's digital presence and drive significant business impact from anywhere in the UK. Our client offers a competitive compensation package, extensive benefits, and the autonomy of a remote leadership position.
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5
Digital Marketing Strategy Lead
CF10 1EP Cardiff, Wales
£50000 Annually
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Posted today
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Job Description
Our client is looking for a strategic and innovative Digital Marketing Strategy Lead to develop and execute their online marketing initiatives. This role is based in **Cardiff, Wales, UK**, offering a hybrid work arrangement that combines office presence with remote flexibility. You will be responsible for crafting comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing, to drive brand awareness, lead generation, and customer engagement. Your duties will include conducting market research, analysing campaign performance, identifying new digital opportunities, and optimising marketing spend for maximum ROI. You will collaborate closely with the marketing team, sales department, and creative agencies to ensure seamless execution of campaigns and alignment with overall business goals. The ideal candidate will possess a strong understanding of the digital marketing landscape, with a proven track record of developing and implementing successful digital campaigns. Excellent analytical, communication, and strategic thinking skills are essential. Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEMrush, HubSpot) is required. You will be responsible for staying ahead of digital marketing trends and technologies, translating insights into actionable strategies. This is an exciting opportunity to shape the digital presence of a growing organisation and make a significant impact on its marketing success within a supportive hybrid environment.
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6
Digital Marketing Strategy Lead
PL1 1AB Plymouth, South West
£60000 Annually
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Posted today
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Job Description
Our client is seeking a highly strategic and creative Digital Marketing Strategy Lead to drive their online presence and customer acquisition efforts. This role is primarily remote, allowing you to craft and execute impactful digital marketing campaigns from your chosen location. You will be responsible for developing overarching digital strategies, managing various online channels, and analyzing performance to ensure maximum return on investment. The ideal candidate will possess a deep understanding of SEO, SEM, content marketing, social media, email marketing, and analytics, with a proven track record of delivering measurable results.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies aligned with business objectives.
- Oversee and manage all digital marketing channels, including SEO, SEM, social media marketing, email marketing, and affiliate marketing.
- Conduct market research, competitor analysis, and customer segmentation to identify growth opportunities.
- Develop and manage the digital marketing budget, ensuring efficient allocation of resources.
- Create and manage compelling content strategies across various platforms.
- Monitor, analyze, and report on key digital marketing metrics (e.g., website traffic, conversion rates, ROI).
- Utilize data analytics tools (e.g., Google Analytics, SEMrush) to derive insights and optimize campaigns.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Collaborate with internal teams (e.g., sales, design, product) to ensure consistent brand messaging and integrated campaigns.
- Manage relationships with external agencies and vendors as needed.
- Lead and mentor junior digital marketing team members.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 7 years of experience in digital marketing, with at least 3 years in a strategic leadership role.
- Proven experience in developing and executing successful digital marketing campaigns across multiple channels.
- Expertise in SEO, SEM (Google Ads, Bing Ads), social media marketing, content marketing, and email marketing automation.
- Strong analytical skills and proficiency with digital analytics platforms (e.g., Google Analytics).
- Excellent understanding of website analytics, CRM, and marketing automation tools.
- Exceptional written and verbal communication skills.
- Strong project management and organizational abilities.
- Ability to work independently and manage multiple priorities in a remote setting.
- Experience in the specific industry of our client is a plus.
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7
Digital Marketing Strategy Lead
CB2 1TN Cambridge, Eastern
£55000 Annually
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Job Description
Our client, a rapidly growing tech startup in the vibrant city of Cambridge, Cambridgeshire, UK , is seeking an innovative and results-driven Digital Marketing Strategy Lead. This role offers a hybrid work model, blending collaborative office-based sessions with the flexibility of remote work. You will be responsible for developing, implementing, and managing comprehensive digital marketing strategies to enhance brand visibility, drive lead generation, and foster customer engagement across all digital channels. The ideal candidate will possess a deep understanding of the digital landscape, a creative mindset, and a proven ability to translate business objectives into impactful marketing campaigns. You will lead a small team and work closely with cross-functional departments, including sales, product development, and creative services. Key Responsibilities:
- Develop and execute overarching digital marketing strategies aligned with company goals, including SEO, SEM, content marketing, social media marketing, email marketing, and affiliate marketing.
- Oversee the planning and execution of integrated digital campaigns across various platforms to drive website traffic, user acquisition, and conversion rates.
- Manage and optimise the company's online presence, including website content, social media profiles, and search engine rankings.
- Conduct market research and competitor analysis to identify trends, opportunities, and best practices.
- Define key performance indicators (KPIs) for digital marketing efforts and track campaign performance using analytics tools (e.g., Google Analytics, SEMrush).
- Generate regular reports on campaign effectiveness, providing insights and recommendations for improvement to senior management.
- Manage the digital marketing budget effectively, allocating resources to maximise ROI.
- Collaborate with the content and creative teams to develop engaging and relevant marketing collateral.
- Stay abreast of the latest digital marketing trends, technologies, and platform updates, and recommend adoption of new strategies and tools.
- Lead, mentor, and develop a team of digital marketing specialists.
- Engage in A/B testing and other optimisation techniques to continuously improve campaign performance.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 7 years of progressive experience in digital marketing, with a strong track record of developing and executing successful strategies.
- Proven expertise in SEO, SEM (PPC advertising), social media marketing, content marketing, and email marketing automation.
- Proficiency with digital analytics tools (e.g., Google Analytics, Adobe Analytics) and marketing automation platforms (e.g., HubSpot, Marketo).
- Experience in managing online advertising campaigns and budget allocation.
- Strong understanding of website management and UX/UI principles.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional leadership, team management, and communication skills.
- Ability to thrive in a fast-paced, hybrid work environment.
- Experience in the technology or SaaS sector is a significant advantage.
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8
Digital Marketing Strategy Lead
NE1 5DQ Newcastle upon Tyne, North East
£50000 Annually
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Posted today
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Job Description
Our client is seeking a visionary and results-driven Digital Marketing Strategy Lead to join their fully remote, global marketing team. This position is central to crafting and executing innovative digital marketing strategies that enhance brand visibility, drive customer acquisition, and foster engagement across all online channels. You will be responsible for the end-to-end digital marketing funnel, from SEO and SEM to social media, content marketing, email campaigns, and paid advertising. The ideal candidate possesses a profound understanding of digital marketing analytics, a creative mindset for campaign development, and the ability to lead and inspire a dispersed team. As a fully remote role, exceptional communication skills, a high degree of self-discipline, and a proactive approach to collaboration are paramount. You will work closely with product, sales, and creative teams to ensure cohesive brand messaging and impactful campaign execution.
Key Responsibilities:
Required Qualifications:
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies aligned with business objectives and target audience insights.
- Oversee all digital marketing channels, including SEO, SEM, social media marketing, content marketing, email marketing, affiliate marketing, and paid advertising (PPC/social ads).
- Manage and optimize digital advertising budgets to ensure maximum ROI and efficient spend.
- Analyze campaign performance using digital analytics tools (e.g., Google Analytics, Adobe Analytics) and provide regular reports with actionable insights and recommendations.
- Identify emerging trends and technologies in digital marketing and assess their potential application.
- Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performing remote work environment.
- Collaborate with content creators to develop engaging and relevant marketing materials.
- Manage the company's online presence and brand reputation across various digital platforms.
- Conduct market research and competitor analysis to identify opportunities and threats.
- Stay up-to-date with algorithm changes and best practices for all digital marketing platforms.
Required Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 7 years of experience in digital marketing, with a proven track record of developing and executing successful online strategies.
- Demonstrated expertise in SEO, SEM, social media management, content marketing, email marketing automation, and paid media.
- Proficiency with digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, HubSpot, Mailchimp, SEMrush).
- Strong analytical skills with the ability to interpret complex data and translate it into strategic decisions.
- Excellent leadership, communication, and project management skills, with experience managing remote teams.
- Creative thinker with a passion for innovation and driving measurable results.
- Ability to work independently, manage multiple priorities, and meet deadlines in a fast-paced, remote setting.
- Experience with A/B testing and conversion rate optimization (CRO).
- Portfolio of successful digital marketing campaigns is a plus.
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