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• Develop and implement annual brand plans and strategies.
• Conduct market and consumer research to identify opportunities and challenges.
• Oversee the development and execution of marketing campaigns across various channels.
• Manage brand P&L and ensure achievement of financial objectives.
• Collaborate with product development teams on new product launches and line extensions.
• Work with sales teams to ensure effective brand representation in trade channels.
• Manage relationships with advertising agencies and other external partners.
• Monitor brand performance, market share, and competitive activity.
• Develop compelling brand messaging and positioning.
• Manage marketing budgets and ensure efficient allocation of resources.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 4 years of experience in brand management within the FMCG sector.
• Proven track record of developing and executing successful marketing strategies.
• Strong analytical and strategic thinking skills.
• Excellent project management and organizational abilities.
• Creative mindset with a strong understanding of consumer behaviour.
• Experience managing marketing budgets and agency relationships.
• Proficiency in MS Office, particularly Excel and PowerPoint.
• Excellent communication and presentation skills.

• Develop and execute comprehensive category strategies to drive sales and profitability.
• Analyse market trends, consumer insights, and competitor activities.
• Optimise product assortment, pricing, and promotional plans.
• Manage and develop supplier relationships, negotiating contracts and terms.
• Collaborate with marketing, sales, and product development teams.
• Identify new product opportunities and support their launch.
• Monitor category performance against key metrics and implement corrective actions.
• Drive innovation and continuous improvement within the category.

• Degree in Business, Marketing, or a related field.
• Proven experience as a Category Manager or in a similar commercial role within FMCG.
• Strong understanding of market dynamics and consumer behaviour in the FMCG sector.
• Excellent analytical, strategic thinking, and decision-making skills.
• Proficient in data analysis and utilising insights for business growth.
• Exceptional negotiation and supplier management capabilities.
• Strong communication and stakeholder management skills.
• Experience working in a remote-first environment is advantageous.

• Develop and implement comprehensive category strategies aligned with overall business objectives.
• Analyze market trends, competitor activities, and consumer insights to identify opportunities for growth.
• Manage product portfolios, including assortment planning, pricing strategies, and promotional activities.
• Negotiate with suppliers to secure favourable terms, pricing, and product availability.
• Monitor category performance against key metrics, including sales, profit, market share, and brand health.
• Develop and execute effective marketing and promotional plans for the category.
• Collaborate closely with sales, marketing, supply chain, and other cross-functional teams.
• Ensure optimal product placement and visibility in retail channels.
• Manage category budgets and forecast sales performance accurately.
• Stay abreast of industry developments and best practices in category management.

Role Summary

The Community Engagement Manager – FMCG-Daily Goods is a dynamic professional responsible for fostering collaborative relationships between Retail organisations, Industry Associations and GS1 Member Organisations with the goal of increasing the depth and breadth of GS1 Standards & Solutions usage to enable digital journeys and meet business needs in local markets and around the world.

Today, GS1 GTINs—more commonly known as barcodes—are widely used across the FMCG sector worldwide, enabling faster checkout, inventory management, supply chain visibility, and efficient ordering. Other GS1 standards and services, such as EDI, also play a critical role in companies' supply chain operations.

Building on this foundation, GS1 is strengthening its support to the FMCG community, which includes both retailers and brands within the FMCG sector. We are looking for a profile with retail experience to help drive the adoption and strategic use of GS1 standards across the sector through our GS1 Member Organisations around the world. The role will focus on expanding the understanding and integration of GS1 standards and solutions—both in breadth (more players) and depth (more operations)—to support business needs locally and globally.

Working closely with GS1 Member Organisations, internal GS1 teams, and in collaboration with industry stakeholders, the successful candidate will act as a connector, enabler, and advocate—ensuring that GS1 standards are not only known, but also widely and meaningfully implemented to support digital transformation across the value chain.

Key Responsibilities

FMCG industry knowledge

• Identify and collect existing best practices from the more than 100 countries in the GS1 federation
• Identify opportunities or obstacles for increased adoption of GS1 standards and services
• Monitor external channels such as media, blogs and forums to identify questions and trends
• Understanding of Food Safety Standards and applicable laws impacting the industry.

Grow adoption of GS1 standards through engagement

• Support GS1 Member Organisation engagement and enablement with relevant collateral, training, and collaborative and informational workshops for FMCG retailers and brands
• Support the engagement director to produce and deploy relevant assets across the GS1 federation
• Provide Retail subject matter expertise (especially Retailer/Fresh Food categories) with cross-functional team members through development and delivery of case studies, marketing and learning materials, and standards development.
• Represent GS1 and cultivate partnerships with specific fresh foods industry associations and support with other consumer goods associations.
• Follow project management methodologies to establish appropriate prioritization of activities and to monitor and report-out against agreed objectives.
• Define and manage the engagement deliverables roadmap - ensuring quality and deadlines are met
• Project lead role for key projects related to the industry
• Support with setting and tracking relevant KPIs for engagement and standards adoption with the FMCG sector

Education/Experience

• Bachelor’s degree from a four-year college or university.
• 5+ years of relevant experience in Retail, especially in a grocery or supermarket environment is highly valued.
• Experience using GS1 Standards in a CPG(MB3.1)(LS3.2)(MB3.3)/Retail Organisation.
• Experience leading projects with globally distributed teams.
• Knowledge of Retail systems a plus. (ie POS, Label printing scales, PIM, ERP)
• End-to-end Product data management and/or supply chain data management is a plus
• Experience with retail digitalisation, e-commerce and omnichannel is a plus.

Core Competencies & Skills

• Fluency in English, oral and written is mandatory.
• Strong communication skills, oral and written is needed.
• Self-motivating and self-directing
• Strong Project Management skills with the ability to manage multiple projects simultaneously.

This job may require up to 4 weeks of travel a year (including international travel).

GS1 is an Equal Opportunity Employer . We will never unlawfully discriminate on the grounds of race, religion, belief, ethnic origin, colour, nationality, gender, gender reassignment, sexual orientation, age, disability, marriage and civil partnership, pregnancy, maternity, or political opinions.

• Develop and implement comprehensive brand strategies aligned with company objectives.
• Conduct market research and consumer analysis to identify trends and opportunities.
• Manage the product lifecycle, from concept development to launch and post-launch analysis.
• Oversee the creation and execution of integrated marketing campaigns across various channels (digital, ATL, BTL).
• Develop and manage brand positioning, messaging, and visual identity.
• Collaborate with sales teams to ensure effective go-to-market strategies and achieve sales targets.
• Manage marketing budgets and measure campaign ROI.
• Analyze brand performance metrics and provide regular reports to senior management.
• Build and maintain strong relationships with internal stakeholders and external agencies.
• Identify opportunities for innovation and product development within the brand portfolio.

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
• Minimum of 5 years of experience in brand management within the FMCG sector.
• Proven track record of developing and launching successful marketing campaigns and managing brands.
• Strong understanding of consumer insights, market analysis, and competitive landscape.
• Excellent strategic thinking, analytical, and problem-solving skills.
• Demonstrated leadership and team management abilities.
• Exceptional communication, presentation, and interpersonal skills.
• Experience with digital marketing and social media platforms.
• Proficiency in data analysis and reporting tools.
• Ability to thrive in a fast-paced, collaborative environment.

• Develop and implement comprehensive brand strategies.
• Manage the brand's P&L and ensure profitable growth.
• Oversee product innovation pipeline and launch new products.
• Plan and execute integrated marketing and communication campaigns.
• Analyse market trends, consumer behaviour, and competitive activity.
• Manage relationships with external agencies (advertising, PR, etc.).
• Collaborate with sales and supply chain teams to ensure effective product distribution.
• Monitor brand performance and implement corrective actions as needed.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in Brand Management within the FMCG sector.
• Strong understanding of marketing principles, consumer insights, and market analysis.
• Demonstrated success in product launches and brand building.
• Excellent leadership, communication, and interpersonal skills.
• Strategic thinking and strong analytical capabilities.
• Experience managing budgets and P&Ls.
• Proficiency in market research tools and software.