341 Digital Commerce jobs in the United Kingdom

Job Title: Manager, Digital Commerce, Content & Optimisation (EMEA)

Location: London

Division: MK

Reporting to: Director, Digital Commerce (EMEA)

We have an exciting opportunity for a Manager Content & Optimisation

Department overview:

Established in 2016, the Digital department has steadily grown, driven by an ambitious roadmap and bold revenue goals, all while delivering a best-in-class customer experience.

With a target of €0.5 billion in global digital revenue in the coming years, the brand is heavily investing in digital innovation and customer engagement.

At the heart of this growth is the London-based Digital Commerce team, which manages nine localised transactional websites serving customers in over 50 countries, including the UK, Germany, France, Spain, Italy, Australia, Singapore, India, Poland, and South Africa.

A highly commercial, detail-oriented professional with strong organisational, communication, and management skills, adept at meeting deadlines and multitasking in a dynamic environment.

What You’ll Do:

Operating within a fast-paced, international environment, this role is both hands-on and strategic. It offers a high degree of autonomy and ownership, making it a challenging yet highly rewarding opportunity for a driven digital professional.

This role is built around two key pillars, content management and site optimisation, each equally vital to the success of Michael Kors’ EMEA digital presence.

Optimisation:

• Drive performance across all EMEA sites and channels by optimising the Sales Force Commerce Cloud e-commerce platform and merchandising tools to consistently improve conversion rates.
• Partner with the Director to define and execute the end-to-end Conversion Rate Optimisation strategy, including a robust A/B testing roadmap via the Dynamic Yield Platform to maximise the impact of all available tools and features.
• Foster strong relationships with vendor account managers to pilot innovation, new features, and deliver best-in-class digital customer experiences.
• Leverage data to evaluate site engagement and constantly test and refine site navigation, filters and key interaction points, for enhanced customer experience and performance.
• Optimise on-site search, sort rules, and visual merchandising tactics to improve product discoverability and conversion, while developing scalable playbooks for seasonal execution.
• Deliver regular reporting and post-test analyses to generate actionable insights and inform future optimisation efforts.
• Collaborate proactively with U.S. counterparts to share insights, align on global CRO initiatives, and adopt best practices across regions

Content

• Partner with the Director to define and communicate the seasonal content strategy for Michael Kors EMEA sites, aligning with business priorities and brand direction.
• Manage the e-commerce content calendar to ensure timely planning, communication, and delivery of all web content across key markets.
• Collaborate cross-functionally to execute end-to-end content, supporting key products, seasonal trends, campaigns, and initiatives.
• Align with the Global Content Strategy, while delivering localized, engaging, and relevant content tailored to the EMEA audience
• Create detailed content briefs for design, covering homepage creative, category landing pages, trend edits, seasonal refreshes, evergreen content, promotional messaging, and editorial features.
• Coordinate with design and web production to ensure smooth implementation of content updates and enhancements across all digital touchpoints
• Manage asset trackers and product readiness, to ensure readiness for timely content launches.
• Analyse content performance, identify opportunities for optimization, testing, and continuous strategic improvements

You’ll Need to Have:

• 4–5 years’ experience in e-commerce site merchandising within a fast-paced, international retail environment
• Strong analytical and data-driven mindset, skilled in Adobe Omniture and Content Square
• Results-oriented, with a focus on site optimisation through user behaviour and performance insights
• Excellent communicator and cross-functional collaborator
• Proficient in SFCC with hands-on experience in digital storefront management
• Experienced with personalisation tools including Dynamic Yield, Salesforce, Taggstar, and Bazaarvoice
• Advanced PC skills, including Excel (formulas, pivot tables), PowerPoint, and Word.

MK Perks:

A purpose-driven workplace where you can grow your career, enjoy flexible benefits, and be part of a culture built on inclusion, impact, and recognition.

• Career Growth
• Clear paths for progression, leadership opportunities, and mentorship programs to help you thrive.
• Work-Life Balance & Flexibility
• Support for your well-being with flexible work options and generous time-off policies.
• Diversity, Equity & Inclusion
• Be part of an inclusive culture recognised by Forbes as a Best Employer for Diversity—where diverse talent is empowered to succeed.
• Exclusive Employee Perks
• Enjoy discounts on premium products and luxury brands.
• Impact & Social Responsibility
• Contribute to global and local causes through volunteer days, sustainability programs, and charitable giving.

Benefits

• Pension Contribution
• discount across Capri brands
• 25 days Holiday allowance
• Season Loan Tickets
• Enhanced Maternity and Paternity Pay
• Private Health and Dental
• Gym Discounts

Job Title: Manager, Digital Commerce, Content & Optimisation (EMEA)

Location: London

Division: MK

Reporting to: Director, Digital Commerce (EMEA)

We have an exciting opportunity for a Manager Content & Optimisation

Department overview:

Established in 2016, the Digital department has steadily grown, driven by an ambitious roadmap and bold revenue goals, all while delivering a best-in-class customer experience.

With a target of €0.5 billion in global digital revenue in the coming years, the brand is heavily investing in digital innovation and customer engagement.

At the heart of this growth is the London-based Digital Commerce team, which manages nine localised transactional websites serving customers in over 50 countries, including the UK, Germany, France, Spain, Italy, Australia, Singapore, India, Poland, and South Africa.

A highly commercial, detail-oriented professional with strong organisational, communication, and management skills, adept at meeting deadlines and multitasking in a dynamic environment.

What You’ll Do:

Operating within a fast-paced, international environment, this role is both hands-on and strategic. It offers a high degree of autonomy and ownership, making it a challenging yet highly rewarding opportunity for a driven digital professional.

This role is built around two key pillars, content management and site optimisation, each equally vital to the success of Michael Kors’ EMEA digital presence.

Optimisation:

• Drive performance across all EMEA sites and channels by optimising the Sales Force Commerce Cloud e-commerce platform and merchandising tools to consistently improve conversion rates.
• Partner with the Director to define and execute the end-to-end Conversion Rate Optimisation strategy, including a robust A/B testing roadmap via the Dynamic Yield Platform to maximise the impact of all available tools and features.
• Foster strong relationships with vendor account managers to pilot innovation, new features, and deliver best-in-class digital customer experiences.
• Leverage data to evaluate site engagement and constantly test and refine site navigation, filters and key interaction points, for enhanced customer experience and performance.
• Optimise on-site search, sort rules, and visual merchandising tactics to improve product discoverability and conversion, while developing scalable playbooks for seasonal execution.
• Deliver regular reporting and post-test analyses to generate actionable insights and inform future optimisation efforts.
• Collaborate proactively with U.S. counterparts to share insights, align on global CRO initiatives, and adopt best practices across regions

Content

• Partner with the Director to define and communicate the seasonal content strategy for Michael Kors EMEA sites, aligning with business priorities and brand direction.
• Manage the e-commerce content calendar to ensure timely planning, communication, and delivery of all web content across key markets.
• Collaborate cross-functionally to execute end-to-end content, supporting key products, seasonal trends, campaigns, and initiatives.
• Align with the Global Content Strategy, while delivering localized, engaging, and relevant content tailored to the EMEA audience
• Create detailed content briefs for design, covering homepage creative, category landing pages, trend edits, seasonal refreshes, evergreen content, promotional messaging, and editorial features.
• Coordinate with design and web production to ensure smooth implementation of content updates and enhancements across all digital touchpoints
• Manage asset trackers and product readiness, to ensure readiness for timely content launches.
• Analyse content performance, identify opportunities for optimization, testing, and continuous strategic improvements

You’ll Need to Have:

• 4–5 years’ experience in e-commerce site merchandising within a fast-paced, international retail environment
• Strong analytical and data-driven mindset, skilled in Adobe Omniture and Content Square
• Results-oriented, with a focus on site optimisation through user behaviour and performance insights
• Excellent communicator and cross-functional collaborator
• Proficient in SFCC with hands-on experience in digital storefront management
• Experienced with personalisation tools including Dynamic Yield, Salesforce, Taggstar, and Bazaarvoice
• Advanced PC skills, including Excel (formulas, pivot tables), PowerPoint, and Word.

MK Perks:

A purpose-driven workplace where you can grow your career, enjoy flexible benefits, and be part of a culture built on inclusion, impact, and recognition.

• Career Growth
• Clear paths for progression, leadership opportunities, and mentorship programs to help you thrive.
• Work-Life Balance & Flexibility
• Support for your well-being with flexible work options and generous time-off policies.
• Diversity, Equity & Inclusion
• Be part of an inclusive culture recognised by Forbes as a Best Employer for Diversity—where diverse talent is empowered to succeed.
• Exclusive Employee Perks
• Enjoy discounts on premium products and luxury brands.
• Impact & Social Responsibility
• Contribute to global and local causes through volunteer days, sustainability programs, and charitable giving.

Benefits

• Pension Contribution
• discount across Capri brands
• 25 days Holiday allowance
• Season Loan Tickets
• Enhanced Maternity and Paternity Pay
• Private Health and Dental
• Gym Discounts

• Develop and implement effective online merchandising strategies to maximize sales and profitability.
• Analyse sales data, market trends, and competitor activity to identify opportunities and risks.
• Manage online product assortments, ensuring optimal product presentation and availability.
• Plan and execute online promotions and campaigns in collaboration with marketing.
• Monitor inventory levels and manage stock flow to minimize markdowns and out-of-stocks.
• Collaborate with cross-functional teams (buying, marketing, digital) to ensure brand consistency.
• Provide insights and recommendations to senior management based on performance analysis.
• Utilize merchandising software and analytics tools to track KPIs and drive performance.

• Bachelor's degree in Business, Marketing, Fashion Merchandising, or a related field.
• Significant experience in fashion merchandising, with a strong focus on e-commerce.
• Proficiency in data analysis and interpretation, with strong Excel skills.
• Knowledge of merchandising software and e-commerce platforms.
• Excellent understanding of fashion trends and the retail market.
• Strong communication, presentation, and interpersonal skills.
• Ability to work independently and as part of a collaborative team.

• Develop and execute comprehensive e-commerce digital marketing strategies.
• Manage and optimise Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns.
• Create and manage engaging content for social media platforms.
• Plan and execute email marketing campaigns to nurture leads and drive conversions.
• Monitor website traffic, user behaviour, and conversion rates using analytics tools.
• Identify and implement strategies for Conversion Rate Optimisation (CRO).
• Manage advertising budgets and track campaign performance against KPIs.
• Collaborate with the content creation team to develop compelling marketing assets.
• Stay current with digital marketing trends, tools, and best practices.
• Analyse market trends and competitor activities to identify new opportunities.

• Proven experience in e-commerce digital marketing.
• Strong understanding of SEO, SEM, social media marketing, and email marketing principles.
• Proficiency with digital analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Experience with advertising platforms (e.g., Google Ads, Facebook Ads).
• Excellent analytical and problem-solving skills.
• Strong written and verbal communication skills.
• Ability to manage multiple projects and deadlines in a remote environment.
• Experience with A/B testing and CRO strategies.
• Bachelor's degree in Marketing, Digital Media, or a related field is preferred.

• Develop and implement comprehensive e-commerce and digital marketing strategies to drive online sales and brand awareness.
• Manage the e-commerce platform, ensuring optimal performance, user experience, and conversion rates.
• Oversee all digital marketing channels, including SEO, SEM, social media marketing, email marketing, and content marketing.
• Plan, execute, and analyse paid advertising campaigns (e.g., Google Ads, social media ads) to maximize ROI.
• Manage social media presence, creating engaging content and fostering community interaction.
• Develop and execute email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• Monitor website analytics and key performance indicators (KPIs), providing regular reports and actionable insights.
• Collaborate with design and development teams to improve website functionality and user journey.
• Stay up-to-date with the latest trends in e-commerce, digital marketing, and social media.
• Manage the e-commerce budget and allocate resources effectively.
• Identify new opportunities for online growth and customer acquisition.
• Coordinate with other departments to ensure brand consistency and integrated marketing efforts.

• Bachelor's degree in Marketing, Business, or a related field; relevant certifications are a plus.
• Minimum of 4 years of experience in e-commerce management and digital marketing.
• Proven track record of successfully managing and growing online sales channels.
• Strong understanding of SEO, SEM, social media platforms, and email marketing best practices.
• Experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and analytics tools (e.g., Google Analytics).
• Excellent analytical, strategic thinking, and problem-solving skills.
• Proficient in content creation and campaign management.
• Strong communication and leadership abilities.
• Experience with A/B testing and conversion rate optimization (CRO).
• A creative mindset with a keen eye for detail and brand aesthetics.

• Oversee and optimise the performance of the e-commerce website, ensuring a seamless user experience and maximising conversion rates.
• Develop and implement integrated digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content marketing.
• Manage the e-commerce budget, allocating resources effectively across various marketing channels to achieve ROI targets.
• Analyse website traffic, sales data, and campaign performance, providing regular reports and actionable insights to senior management.
• Conduct market research and competitor analysis to identify emerging trends and opportunities.
• Manage relationships with external agencies and vendors, ensuring high-quality delivery of digital marketing services.
• Develop and implement customer loyalty programs and strategies to enhance customer retention and lifetime value.
• Collaborate with the merchandising and product teams to ensure product listings are optimised and campaigns are aligned with product launches.
• Manage social media content calendars and engagement strategies to build brand awareness and community.
• Stay abreast of the latest developments in e-commerce, digital marketing, and social media trends.

• Developing and implementing comprehensive digital marketing campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and Pinterest.
• Managing social media accounts, creating compelling content, and engaging with our online community to build brand loyalty.
• Optimizing product listings and website content for search engines (SEO) to improve organic visibility.
• Conducting market research and competitor analysis to identify new opportunities and trends.
• Analyzing campaign performance using tools like Google Analytics, identifying key insights, and making data-driven recommendations for improvement.
• Managing email marketing campaigns, including list segmentation, content creation, and A/B testing.
• Collaborating with the e-commerce team to ensure a seamless customer experience from discovery to purchase.
• Staying up-to-date with the latest digital marketing trends, tools, and best practices.
• Managing the digital marketing budget effectively to achieve campaign goals.
• Reporting on campaign performance and providing insights to stakeholders.