6,228 Digital Marketing Agencies jobs in the United Kingdom

About Us: VML HEALTH

VML HEALTH is a leading global healthcare agency that partners with clients to build connected experiences across the healthcare ecosystem. A deep understanding of individual needs and behaviour, and how they are connected, allows us to create seamless experiences. And when these experiences are personalized, unique and relevant at every touchpoint, their power is all the more profound.

We power connections beyond science into human behaviour. We believe that science can change the world and that changing the world starts with a single person behaving differently. Overcoming beliefs and barriers to make life better for patients and healthcare communities is second nature to us.

Within VML HEALTH is the Global Strategy Team (GST), home to a diverse set of strategic thinkers. It represents the highest levels of strategic competency under an agile business model, working independently with clients or as part of an integrated agency team. The GST brings together four key disciplines to build brands and shape the healthcare environment from as early as pipeline development through to loss of exclusivity: Medical Strategy, Engagement Strategy, Brand Strategy, and Medical Consulting. This role sits with the Engagement Strategy team and our European Hub.

About the Position

Title: Strategy Director (Digital)

Reports to: Head of Engagement Strategy

Location : Can be based either in our London or Manchester office (hybrid)

This role requires someone with experience either working within a dedicated heath agency or managing pharma clients.

Where you shine

As Strategy Director, you will quarterback a human-centered approach to translating human empathy and an understanding of the world into meaningful and impactful experiences. We work to anticipate emerging opportunities at the intersection of people, culture, technology and business, identifying where to play and how to win for our clients. As Senior Engagement Strategist, you will lead by understanding the root of client business challenges, framing problems in unexpected ways, and providing inspiration and clarity through thought leadership. Engagement strategy is core to the VML Health strategy capability, providing leadership across strategy, and innovation in customer engagement practices.

The Strategy Director operates independently, leveraging a team of junior engagement strategists to help drive projects, organic growth and new business. The Senior Engagement Strategist is expected to manage the discovery, synthesis, development and business impact of engagement strategies. Like all strategists on our team, you’ll be expected to inspire change through innate curiosity, a drive for impact, and an orientation that puts strategy into immediate action.

What your success will look like

Your Day-to-Day Impact:

• Develop a deep understanding of our clients’ customers’ wants, needs, and behaviors across the full customer journey
• Oversee the development and orchestration of engagement and omnichannel strategy – connection of strategic goals to engagement priorities to channel specific strategies (e.g. social, CRM, website, paid media, apps, rep-delivered and more) This includes building connected ecosystems and enabling personalization at scale to maximize customer impact and drive business results.
• Sets expectations for how the segment/audience profile fits into the project and how it helps set the stage
• Strong understanding of various analytical frameworks and methodologies, and the ability to analyze and translate data into a concise story
• Lead workshop planning and proposals, development of measurement strategy and analytics approaches, execution of engagement planning and tactical exercises, and content generation and presentation strategies

Your role with clients:

• Oversees strategic development on at least one major client and/or oversee multiple clients
• Engages with and helps manage senior client relationships as a key strategic and business partner
• Lead and support engagement strategy development on new business pitches
• Constantly seeks to improve client work and actively analyzes client’s challenges and opportunities
• Provides key support and partnership in leading key strategy deliverables by guiding the strategic direction in relation to our clients’ brand development and marketing approach

Your Role in Team Growth:

• Provide guidance and support to Junior and Mid Engagement strategists in strategy development
• Recognize how to motivate junior strategists – what they need to learn and where they can contribute
• Challenges team to uncover innovative tools and ideas, and to pursue growth opportunities
• Demonstrates and inspires team to take risks and challenge convention
• Collaborate effectively with other strategists, Client Engagement, Medical, and Creative disciplines on business, brand and communications strategies

Who you are and what you bring

• 7-13 years of experience in overall research and strategic planning experience
• HCP and DTC marketing agency experience
• Critical and analytical thinker, innovator and visionary that inspires creativity
• Demonstrates passion, familiarity, and curiosity with the practice
• Deep understading of Global, Regional and local communication context, and strong experience in developing communication plans across these levels.
• A genuine passion for driving innovation within engagement strategy practices
• Excellent collaboration skills across various business functions, from tech enablement, data, and digital and hybrid production.
• Able to develop strong client relationships and trust based on deep immersion in the client’s business
• Highly collaborative and able to work effectively across internal and external stakeholders
• Excellent written and verbal communication skills
• Minimum of a bachelor’s degree and a multidisciplinary background, including developing business strategy, marketing strategy, consumer insight, and/or account planning

#LI-EMEA #LI-HYRBID

About Us: VML HEALTH

VML HEALTH is a leading global healthcare agency that partners with clients to build connected experiences across the healthcare ecosystem. A deep understanding of individual needs and behaviour, and how they are connected, allows us to create seamless experiences. And when these experiences are personalized, unique and relevant at every touchpoint, their power is all the more profound.

We power connections beyond science into human behaviour. We believe that science can change the world and that changing the world starts with a single person behaving differently. Overcoming beliefs and barriers to make life better for patients and healthcare communities is second nature to us.

Within VML HEALTH is the Global Strategy Team (GST), home to a diverse set of strategic thinkers. It represents the highest levels of strategic competency under an agile business model, working independently with clients or as part of an integrated agency team. The GST brings together four key disciplines to build brands and shape the healthcare environment from as early as pipeline development through to loss of exclusivity: Medical Strategy, Engagement Strategy, Brand Strategy, and Medical Consulting. This role sits with the Engagement Strategy team and our European Hub.

About the Position

Title: Strategy Director (Digital)

Reports to: Head of Engagement Strategy

Location : Can be based either in our London or Manchester office (hybrid)

This role requires someone with experience either working within a dedicated heath agency or managing pharma clients.

Where you shine

As Strategy Director, you will quarterback a human-centered approach to translating human empathy and an understanding of the world into meaningful and impactful experiences. We work to anticipate emerging opportunities at the intersection of people, culture, technology and business, identifying where to play and how to win for our clients. As Senior Engagement Strategist, you will lead by understanding the root of client business challenges, framing problems in unexpected ways, and providing inspiration and clarity through thought leadership. Engagement strategy is core to the VML Health strategy capability, providing leadership across strategy, and innovation in customer engagement practices.

The Strategy Director operates independently, leveraging a team of junior engagement strategists to help drive projects, organic growth and new business. The Senior Engagement Strategist is expected to manage the discovery, synthesis, development and business impact of engagement strategies. Like all strategists on our team, you’ll be expected to inspire change through innate curiosity, a drive for impact, and an orientation that puts strategy into immediate action.

What your success will look like

Your Day-to-Day Impact:

• Develop a deep understanding of our clients’ customers’ wants, needs, and behaviors across the full customer journey
• Oversee the development and orchestration of engagement and omnichannel strategy – connection of strategic goals to engagement priorities to channel specific strategies (e.g. social, CRM, website, paid media, apps, rep-delivered and more) This includes building connected ecosystems and enabling personalization at scale to maximize customer impact and drive business results.
• Sets expectations for how the segment/audience profile fits into the project and how it helps set the stage
• Strong understanding of various analytical frameworks and methodologies, and the ability to analyze and translate data into a concise story
• Lead workshop planning and proposals, development of measurement strategy and analytics approaches, execution of engagement planning and tactical exercises, and content generation and presentation strategies

Your role with clients:

• Oversees strategic development on at least one major client and/or oversee multiple clients
• Engages with and helps manage senior client relationships as a key strategic and business partner
• Lead and support engagement strategy development on new business pitches
• Constantly seeks to improve client work and actively analyzes client’s challenges and opportunities
• Provides key support and partnership in leading key strategy deliverables by guiding the strategic direction in relation to our clients’ brand development and marketing approach

Your Role in Team Growth:

• Provide guidance and support to Junior and Mid Engagement strategists in strategy development
• Recognize how to motivate junior strategists – what they need to learn and where they can contribute
• Challenges team to uncover innovative tools and ideas, and to pursue growth opportunities
• Demonstrates and inspires team to take risks and challenge convention
• Collaborate effectively with other strategists, Client Engagement, Medical, and Creative disciplines on business, brand and communications strategies

Who you are and what you bring

• 7-13 years of experience in overall research and strategic planning experience
• HCP and DTC marketing agency experience
• Critical and analytical thinker, innovator and visionary that inspires creativity
• Demonstrates passion, familiarity, and curiosity with the practice
• Deep understading of Global, Regional and local communication context, and strong experience in developing communication plans across these levels.
• A genuine passion for driving innovation within engagement strategy practices
• Excellent collaboration skills across various business functions, from tech enablement, data, and digital and hybrid production.
• Able to develop strong client relationships and trust based on deep immersion in the client’s business
• Highly collaborative and able to work effectively across internal and external stakeholders
• Excellent written and verbal communication skills
• Minimum of a bachelor’s degree and a multidisciplinary background, including developing business strategy, marketing strategy, consumer insight, and/or account planning

#LI-EMEA #LI-HYRBID

• Conduct comprehensive assessments of client organizations' digital maturity and competitive landscape.
• Develop data-driven digital strategies that align with business objectives and drive competitive advantage.
• Identify and evaluate new technologies and digital trends relevant to client industries.
• Design and plan digital transformation roadmaps, including business process re-engineering and technology integration.
• Facilitate workshops and stakeholder interviews to gather requirements and build consensus.
• Develop compelling business cases and financial models to support strategic recommendations.
• Provide guidance and support during the implementation phase of digital initiatives.
• Prepare and deliver high-quality presentations and reports to senior client executives.
• Mentor junior consultants and contribute to the firm's knowledge management.

• Proven experience in management consulting, with a strong focus on digital strategy, technology consulting, or business transformation.
• Demonstrated success in advising clients on digital strategy, innovation, and technology adoption.
• Deep understanding of current digital trends, such as AI, cloud computing, data analytics, and customer experience platforms.
• Exceptional analytical, problem-solving, and critical thinking skills.
• Excellent communication, presentation, and interpersonal skills, with the ability to build rapport with senior stakeholders.
• Experience in change management and organizational design.
• Proficiency in data analysis and modeling tools.
• A Bachelor's or Master's degree in Business, Economics, Computer Science, or a related field.
• Willingness to travel to client sites as required for this hybrid role.

• Advise clients on digital transformation strategy and implementation.
• Conduct digital maturity assessments and identify strategic opportunities.
• Develop comprehensive digital roadmaps aligned with business goals.
• Facilitate workshops and stakeholder interviews to gather insights.
• Analyse market trends and emerging technologies.
• Develop business cases for digital initiatives.
• Provide guidance on technology selection and implementation.
• Manage client relationships and ensure project success.
• Communicate complex strategies clearly to diverse audiences.
• Contribute to business development and thought leadership initiatives.

• Master's degree in Business Administration, Information Technology, or a related field.
• Proven experience in management consulting, with a focus on digital strategy.
• In-depth knowledge of digital transformation, emerging technologies, and business models.
• Strong analytical, problem-solving, and strategic thinking skills.
• Excellent communication, presentation, and interpersonal skills.
• Experience in stakeholder management and client relationship building.
• Proficiency with consulting frameworks and methodologies.
• Ability to work effectively in both on-site and remote settings.
• Demonstrated project management capabilities.

• Analyse client business needs and identify opportunities for digital transformation.
• Develop comprehensive digital strategies, roadmaps, and implementation plans.
• Advise clients on emerging technologies, digital marketing, e-commerce, and data analytics.
• Lead client workshops, interviews, and data gathering exercises.
• Prepare compelling client presentations and proposals.
• Manage project teams and ensure the successful delivery of consulting engagements.
• Assess client's digital maturity and competitive landscape.
• Develop business cases for digital initiatives and measure their ROI.
• Foster strong client relationships and act as a trusted advisor.
• Contribute to the development of the firm's digital practice.

• Proven experience as a Management Consultant, with a focus on digital strategy or digital transformation.
• Deep understanding of digital technologies, platforms, and business models.
• Strong analytical, problem-solving, and strategic thinking skills.
• Excellent communication, presentation, and interpersonal skills.
• Experience in project management and leading consulting engagements.
• Bachelor's or Master's degree in Business, Economics, IT, or a related field.
• Experience in client-facing roles is essential.
• Ability to travel to client sites as needed.

• Develop and articulate a clear, long-term digital strategy aligned with business objectives.
• Identify and evaluate emerging digital trends, technologies, and competitive threats.
• Oversee the execution of digital transformation projects, ensuring timely and within-budget delivery.
• Lead and mentor a cross-functional digital team, fostering a collaborative and high-performance culture.
• Define key performance indicators (KPIs) for digital initiatives and monitor progress.
• Drive innovation in areas such as AI, machine learning, data analytics, and cloud computing.
• Manage relationships with technology vendors and external partners.
• Ensure the integration of digital tools and platforms across all business functions.
• Champion digital literacy and adoption throughout the organization.
• Provide regular reports and strategic insights to the executive leadership team.

• Extensive experience in digital strategy, product management, or a related digital leadership role.
• Demonstrated success in leading complex digital transformation programs.
• Strong understanding of various digital technologies, platforms, and methodologies.
• Exceptional strategic thinking, analytical, and problem-solving capabilities.
• Proven ability to lead, inspire, and manage remote teams effectively.
• Excellent communication, presentation, and stakeholder management skills.
• Experience with agile development methodologies.
• Master's degree in Business, Technology, or a related field is highly desirable.
• A proactive and adaptable mindset, comfortable navigating ambiguity.

• Lead client engagements focused on digital strategy and transformation.
• Assess clients' current digital capabilities and identify areas for improvement.
• Develop comprehensive digital strategies and transformation roadmaps.
• Advise clients on leveraging new technologies (e.g., AI, Cloud, Data Analytics).
• Facilitate workshops and interviews with senior client stakeholders.
• Develop business cases and financial models for digital initiatives.
• Guide clients through the implementation of digital solutions.
• Conduct market research and competitive analysis related to digital trends.
• Mentor and develop junior consultants.
• Contribute to the firm's thought leadership in digital strategy.

• MBA or Master's degree from a top-tier institution in Business, Technology, or a related field.
• Minimum of 5-7 years of consulting experience, with a significant focus on digital strategy, technology consulting, or digital transformation.
• Proven ability to develop and articulate strategic recommendations.
• Deep understanding of digital technologies and their business applications.
• Exceptional analytical, problem-solving, and critical thinking skills.
• Outstanding client-facing and presentation skills.
• Excellent written and verbal communication abilities.
• Ability to thrive in a highly collaborative and fully remote work setting.
• Demonstrated experience in leading project teams and managing client relationships.

• Lead the development and execution of digital strategy initiatives for a wide range of clients.
• Conduct comprehensive market analysis, competitive landscape assessments, and technology trend evaluations.
• Design actionable digital transformation roadmaps, outlining key milestones, required capabilities, and implementation plans.
• Advise C-suite executives and senior leadership on strategic digital investments and opportunities.
• Develop business cases and financial models to support digital initiatives.
• Oversee the implementation of digital solutions, ensuring alignment with strategic objectives.
• Facilitate workshops and discussions with client stakeholders to foster alignment and drive decision-making.
• Mentor and coach junior consultants, sharing knowledge and best practices in digital strategy.
• Contribute to the firm's thought leadership and client acquisition efforts.
• Stay at the forefront of digital innovation, identifying emerging technologies and their potential business impact.
• Manage client relationships and project engagements with a focus on delivering tangible business outcomes.

• MBA or Master's degree in a relevant field (e.g., Business, Technology, Strategy).
• A minimum of 8 years of experience in digital strategy, consulting, or a related strategic advisory role.
• Demonstrated success in leading significant digital transformation projects for large enterprises.
• Deep understanding of digital technologies, platforms, and their strategic application.
• Exceptional analytical, problem-solving, and critical thinking skills.
• Outstanding communication, presentation, and stakeholder management abilities.
• Proven experience in developing and articulating strategic recommendations.
• Ability to thrive in a fully remote, collaborative, and fast-paced work environment.
• Strong commercial acumen and experience in business development is highly desirable.
• Adaptability and a forward-thinking mindset.