2,115 Digital Marketing Agencies jobs in the United Kingdom

About Us: VML HEALTH

VML HEALTH is a leading global healthcare agency that partners with clients to build connected experiences across the healthcare ecosystem. A deep understanding of individual needs and behaviour, and how they are connected, allows us to create seamless experiences. And when these experiences are personalized, unique and relevant at every touchpoint, their power is all the more profound.

We power connections beyond science into human behaviour. We believe that science can change the world and that changing the world starts with a single person behaving differently. Overcoming beliefs and barriers to make life better for patients and healthcare communities is second nature to us.

Within VML HEALTH is the Global Strategy Team (GST), home to a diverse set of strategic thinkers. It represents the highest levels of strategic competency under an agile business model, working independently with clients or as part of an integrated agency team. The GST brings together four key disciplines to build brands and shape the healthcare environment from as early as pipeline development through to loss of exclusivity: Medical Strategy, Engagement Strategy, Brand Strategy, and Medical Consulting. This role sits with the Engagement Strategy team and our European Hub.

About the Position

Title: Strategy Director (Digital)

Reports to: Head of Engagement Strategy

Location : Can be based either in our London or Manchester office (hybrid)

This role requires someone with experience either working within a dedicated heath agency or managing pharma clients.

Where you shine

As Strategy Director, you will quarterback a human-centered approach to translating human empathy and an understanding of the world into meaningful and impactful experiences. We work to anticipate emerging opportunities at the intersection of people, culture, technology and business, identifying where to play and how to win for our clients. As Senior Engagement Strategist, you will lead by understanding the root of client business challenges, framing problems in unexpected ways, and providing inspiration and clarity through thought leadership. Engagement strategy is core to the VML Health strategy capability, providing leadership across strategy, and innovation in customer engagement practices.

The Strategy Director operates independently, leveraging a team of junior engagement strategists to help drive projects, organic growth and new business. The Senior Engagement Strategist is expected to manage the discovery, synthesis, development and business impact of engagement strategies. Like all strategists on our team, you’ll be expected to inspire change through innate curiosity, a drive for impact, and an orientation that puts strategy into immediate action.

What your success will look like

Your Day-to-Day Impact:

• Develop a deep understanding of our clients’ customers’ wants, needs, and behaviors across the full customer journey
• Oversee the development and orchestration of engagement and omnichannel strategy – connection of strategic goals to engagement priorities to channel specific strategies (e.g. social, CRM, website, paid media, apps, rep-delivered and more) This includes building connected ecosystems and enabling personalization at scale to maximize customer impact and drive business results.
• Sets expectations for how the segment/audience profile fits into the project and how it helps set the stage
• Strong understanding of various analytical frameworks and methodologies, and the ability to analyze and translate data into a concise story
• Lead workshop planning and proposals, development of measurement strategy and analytics approaches, execution of engagement planning and tactical exercises, and content generation and presentation strategies

Your role with clients:

• Oversees strategic development on at least one major client and/or oversee multiple clients
• Engages with and helps manage senior client relationships as a key strategic and business partner
• Lead and support engagement strategy development on new business pitches
• Constantly seeks to improve client work and actively analyzes client’s challenges and opportunities
• Provides key support and partnership in leading key strategy deliverables by guiding the strategic direction in relation to our clients’ brand development and marketing approach

Your Role in Team Growth:

• Provide guidance and support to Junior and Mid Engagement strategists in strategy development
• Recognize how to motivate junior strategists – what they need to learn and where they can contribute
• Challenges team to uncover innovative tools and ideas, and to pursue growth opportunities
• Demonstrates and inspires team to take risks and challenge convention
• Collaborate effectively with other strategists, Client Engagement, Medical, and Creative disciplines on business, brand and communications strategies

Who you are and what you bring

• 7-13 years of experience in overall research and strategic planning experience
• HCP and DTC marketing agency experience
• Critical and analytical thinker, innovator and visionary that inspires creativity
• Demonstrates passion, familiarity, and curiosity with the practice
• Deep understading of Global, Regional and local communication context, and strong experience in developing communication plans across these levels.
• A genuine passion for driving innovation within engagement strategy practices
• Excellent collaboration skills across various business functions, from tech enablement, data, and digital and hybrid production.
• Able to develop strong client relationships and trust based on deep immersion in the client’s business
• Highly collaborative and able to work effectively across internal and external stakeholders
• Excellent written and verbal communication skills
• Minimum of a bachelor’s degree and a multidisciplinary background, including developing business strategy, marketing strategy, consumer insight, and/or account planning

#LI-EMEA #LI-HYRBID

About Us: VML HEALTH

VML HEALTH is a leading global healthcare agency that partners with clients to build connected experiences across the healthcare ecosystem. A deep understanding of individual needs and behaviour, and how they are connected, allows us to create seamless experiences. And when these experiences are personalized, unique and relevant at every touchpoint, their power is all the more profound.

We power connections beyond science into human behaviour. We believe that science can change the world and that changing the world starts with a single person behaving differently. Overcoming beliefs and barriers to make life better for patients and healthcare communities is second nature to us.

Within VML HEALTH is the Global Strategy Team (GST), home to a diverse set of strategic thinkers. It represents the highest levels of strategic competency under an agile business model, working independently with clients or as part of an integrated agency team. The GST brings together four key disciplines to build brands and shape the healthcare environment from as early as pipeline development through to loss of exclusivity: Medical Strategy, Engagement Strategy, Brand Strategy, and Medical Consulting. This role sits with the Engagement Strategy team and our European Hub.

About the Position

Title: Strategy Director (Digital)

Reports to: Head of Engagement Strategy

Location : Can be based either in our London or Manchester office (hybrid)

This role requires someone with experience either working within a dedicated heath agency or managing pharma clients.

Where you shine

As Strategy Director, you will quarterback a human-centered approach to translating human empathy and an understanding of the world into meaningful and impactful experiences. We work to anticipate emerging opportunities at the intersection of people, culture, technology and business, identifying where to play and how to win for our clients. As Senior Engagement Strategist, you will lead by understanding the root of client business challenges, framing problems in unexpected ways, and providing inspiration and clarity through thought leadership. Engagement strategy is core to the VML Health strategy capability, providing leadership across strategy, and innovation in customer engagement practices.

The Strategy Director operates independently, leveraging a team of junior engagement strategists to help drive projects, organic growth and new business. The Senior Engagement Strategist is expected to manage the discovery, synthesis, development and business impact of engagement strategies. Like all strategists on our team, you’ll be expected to inspire change through innate curiosity, a drive for impact, and an orientation that puts strategy into immediate action.

What your success will look like

Your Day-to-Day Impact:

• Develop a deep understanding of our clients’ customers’ wants, needs, and behaviors across the full customer journey
• Oversee the development and orchestration of engagement and omnichannel strategy – connection of strategic goals to engagement priorities to channel specific strategies (e.g. social, CRM, website, paid media, apps, rep-delivered and more) This includes building connected ecosystems and enabling personalization at scale to maximize customer impact and drive business results.
• Sets expectations for how the segment/audience profile fits into the project and how it helps set the stage
• Strong understanding of various analytical frameworks and methodologies, and the ability to analyze and translate data into a concise story
• Lead workshop planning and proposals, development of measurement strategy and analytics approaches, execution of engagement planning and tactical exercises, and content generation and presentation strategies

Your role with clients:

• Oversees strategic development on at least one major client and/or oversee multiple clients
• Engages with and helps manage senior client relationships as a key strategic and business partner
• Lead and support engagement strategy development on new business pitches
• Constantly seeks to improve client work and actively analyzes client’s challenges and opportunities
• Provides key support and partnership in leading key strategy deliverables by guiding the strategic direction in relation to our clients’ brand development and marketing approach

Your Role in Team Growth:

• Provide guidance and support to Junior and Mid Engagement strategists in strategy development
• Recognize how to motivate junior strategists – what they need to learn and where they can contribute
• Challenges team to uncover innovative tools and ideas, and to pursue growth opportunities
• Demonstrates and inspires team to take risks and challenge convention
• Collaborate effectively with other strategists, Client Engagement, Medical, and Creative disciplines on business, brand and communications strategies

Who you are and what you bring

• 7-13 years of experience in overall research and strategic planning experience
• HCP and DTC marketing agency experience
• Critical and analytical thinker, innovator and visionary that inspires creativity
• Demonstrates passion, familiarity, and curiosity with the practice
• Deep understading of Global, Regional and local communication context, and strong experience in developing communication plans across these levels.
• A genuine passion for driving innovation within engagement strategy practices
• Excellent collaboration skills across various business functions, from tech enablement, data, and digital and hybrid production.
• Able to develop strong client relationships and trust based on deep immersion in the client’s business
• Highly collaborative and able to work effectively across internal and external stakeholders
• Excellent written and verbal communication skills
• Minimum of a bachelor’s degree and a multidisciplinary background, including developing business strategy, marketing strategy, consumer insight, and/or account planning

#LI-EMEA #LI-HYRBID

• Develop and implement comprehensive digital marketing strategies.
• Manage and optimize SEO, SEM, content marketing, social media, and email campaigns.
• Analyze marketing data and KPIs to measure campaign performance and ROI.
• Oversee the creation of engaging and relevant digital content.
• Manage the digital marketing budget and resource allocation.
• Collaborate with sales and product teams to align marketing efforts.
• Identify target audiences and develop tailored marketing approaches.
• Stay updated on the latest digital marketing trends and technologies.
• Lead and mentor junior marketing team members.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 6 years of experience in digital marketing, with a focus on strategy and execution.
• Proven track record of developing and managing successful online marketing campaigns.
• Expertise in SEO, SEM, PPC, social media marketing, and content strategy.
• Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and analytics tools (e.g., Google Analytics).
• Strong analytical and data interpretation skills.
• Excellent written and verbal communication skills.
• Experience managing teams and projects in a hybrid work environment.
• Creative thinking and a passion for digital innovation.
• Ability to work effectively in **Cambridge, Cambridgeshire, UK**.

• Develop and implement a cohesive digital marketing strategy encompassing SEO, SEM, social media, email marketing, content marketing, and affiliate marketing.
• Manage and optimize paid advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads to maximize ROI.
• Oversee the creation and distribution of engaging content across all digital touchpoints, ensuring brand consistency and resonance with target audiences.
• Analyze website traffic, campaign performance, and customer behavior using analytics tools (e.g., Google Analytics, Adobe Analytics) to identify trends and opportunities for optimization.
• Lead social media strategy, including content planning, community management, and social listening to build brand loyalty and engagement.
• Develop and execute email marketing campaigns, including segmentation, A/B testing, and performance tracking.
• Collaborate with internal creative, product, and sales teams to ensure integrated marketing efforts.
• Stay updated with the latest digital marketing trends, technologies, and best practices, providing insights and recommendations.
• Manage digital marketing budgets effectively, ensuring efficient allocation of resources.
• Report on key performance indicators (KPIs) to senior leadership, providing strategic insights and recommendations for improvement.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree is a plus.
• Minimum of 7 years of experience in digital marketing, with a proven track record of success in developing and executing digital strategies for FMCG brands.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing platforms.
• Proficiency with web analytics tools (e.g., Google Analytics) and marketing automation software.
• Strong analytical skills and the ability to interpret data to drive strategic decisions.
• Excellent written and verbal communication skills, with a creative mindset.
• Experience managing marketing budgets and agency relationships.
• Demonstrated ability to work independently and manage multiple projects simultaneously in a remote setting.
• Strategic thinking and a passion for driving measurable results.

• Develop and implement integrated digital marketing strategies to drive brand awareness and lead generation.
• Manage and optimize SEO, SEM, social media, email marketing, and content marketing initiatives.
• Analyze campaign performance using Google Analytics and other tools, identifying areas for improvement.
• Conduct market research and competitor analysis to identify new opportunities.
• Create and oversee the production of engaging marketing content across various digital channels.
• Manage the digital marketing budget effectively and track ROI.
• Collaborate with cross-functional teams to ensure brand consistency and campaign alignment.
• Stay up-to-date with the latest digital marketing trends and technologies.
• Report on key marketing metrics and provide insights to senior management.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 6 years of experience in digital marketing, with a focus on strategy and execution.
• Proven success in managing and optimizing various digital marketing channels (SEO, SEM, Social Media, Email, Content).
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media platforms, and marketing automation software.
• Strong analytical and data interpretation skills.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Experience in managing marketing budgets and measuring campaign effectiveness.
• Ability to work independently and manage multiple projects simultaneously in a remote setting.
• Team player with strong collaboration skills.

• Lead client engagements focused on digital transformation and business strategy.
• Conduct in-depth market research, competitive analysis, and industry benchmarking.
• Develop comprehensive digital strategies, roadmaps, and transformation plans.
• Advise clients on technology adoption, including cloud, AI, and data analytics.
• Analyze business processes and identify opportunities for optimization and automation.
• Develop financial models and business cases to support strategic recommendations.
• Manage project teams, ensuring timely and high-quality deliverables.
• Facilitate workshops and stakeholder meetings with senior executives.
• Communicate findings and recommendations clearly and persuasively to clients.
• Contribute to the development of proprietary methodologies and thought leadership.

• MBA or Master's degree in Business, Economics, or a related field.
• 7+ years of experience in management consulting, strategy, or digital transformation roles.
• Proven experience advising clients on digital strategy, technology implementation, and business process improvement.
• Strong analytical, problem-solving, and critical thinking skills.
• Excellent client relationship management and communication skills.
• Proficiency in data analysis tools and techniques.
• Experience with various digital technologies and their business implications.
• Ability to lead and mentor project teams.
• Demonstrated ability to manage multiple projects simultaneously.

• Developing and implementing comprehensive digital communication strategies.
• Managing and optimising social media channels and content calendars.
• Overseeing the creation of engaging digital content, including blog posts, articles, videos, and infographics.
• Building and nurturing relationships with media outlets, influencers, and partners.
• Monitoring and analysing campaign performance, reporting on key metrics.
• Managing digital advertising budgets and ensuring ROI.
• Collaborating with cross-functional teams to ensure integrated communication efforts.
• Providing guidance and mentorship to junior team members (if applicable).

• Bachelor's degree in Communications, Marketing, Public Relations, or a related field.
• 5+ years of experience in digital communications, PR, or a similar role.
• Demonstrated success in developing and executing digital communication strategies.
• Proficiency in social media management tools, analytics platforms, and content management systems.
• Excellent written, verbal, and interpersonal communication skills.
• Strong analytical and problem-solving abilities.
• Ability to work independently and collaboratively in a remote setting.

• Leading client engagements focused on digital strategy and transformation.
• Conducting comprehensive analyses of client business processes and technology landscapes.
• Developing strategic recommendations and roadmaps for digital adoption and innovation.
• Designing and facilitating workshops with client teams.
• Managing project teams and ensuring timely delivery of high-quality outputs.
• Presenting findings and recommendations to C-suite executives.
• Identifying opportunities for business development and client growth.
• Staying abreast of the latest trends in digital technologies and business strategy.
• Contributing to the firm's knowledge base and thought leadership in digital transformation.