282 Digital Marketing Plans jobs in London

• Develop and implement overarching digital marketing strategies across all online channels.
• Define and manage digital marketing budgets and allocate resources effectively.
• Oversee SEO, SEM, social media, content marketing, email marketing, and affiliate programs.
• Set and track key performance indicators (KPIs) for all digital marketing initiatives.
• Analyze campaign performance data and provide actionable insights for optimization.
• Lead, mentor, and develop a high-performing remote digital marketing team.
• Collaborate with internal stakeholders (sales, product, creative) to ensure cohesive brand messaging.
• Identify emerging digital trends and technologies to drive innovation.
• Manage relationships with external agencies and technology vendors.
• Ensure brand consistency and optimize customer journey across digital touchpoints.
• Develop comprehensive reports on digital marketing performance for senior leadership.

• Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field.
• Extensive experience (8+ years) in digital marketing, with a significant focus on strategy development and execution.
• Proven track record of developing and implementing successful digital marketing campaigns that drive growth.
• Deep understanding of all major digital marketing channels and analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Experience with marketing automation and CRM systems.
• Exceptional leadership, team management, and communication skills.
• Strong analytical and problem-solving abilities.
• Experience in managing remote teams is essential.
• Demonstrated ability to think strategically and creatively in a fast-paced environment.

• Develop and execute comprehensive digital marketing strategies.
• Oversee SEO, SEM, social media, content, email, and performance marketing campaigns.
• Set digital marketing KPIs and track performance against goals.
• Manage the digital marketing budget and allocate resources effectively.
• Lead, mentor, and develop a team of digital marketing professionals.
• Analyze campaign performance, identify trends, and optimize for ROI.
• Conduct market research and competitive analysis.
• Collaborate with cross-functional teams to ensure marketing alignment.
• Manage relationships with external agencies and technology partners.
• Stay abreast of emerging digital marketing technologies and best practices.

• Bachelor's or Master's degree in Marketing, Business, or a related field.
• Minimum of 8 years of experience in digital marketing, with at least 3 years in a strategic leadership role.
• Proven expertise across various digital marketing channels.
• Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, SEMrush).
• Demonstrated success in developing and executing data-driven marketing strategies.
• Excellent leadership, communication, and project management skills.
• Experience managing budgets and external agencies.
• Familiarity with A/B testing and conversion rate optimization (CRO).
• Ability to thrive in a hybrid work environment.

• Develop and execute a data-driven, comprehensive digital marketing strategy aligned with business objectives.
• Oversee all aspects of digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing.
• Manage and grow the digital marketing budget, ensuring optimal allocation of resources for maximum ROI.
• Lead, mentor, and inspire a team of digital marketing specialists, fostering a culture of innovation and performance.
• Analyze campaign performance, identify trends, and provide actionable insights and recommendations for continuous optimization.
• Stay abreast of the latest digital marketing trends, technologies, and best practices, implementing them where appropriate.
• Collaborate closely with other departments, including sales, product development, and creative, to ensure integrated marketing campaigns.
• Develop and manage robust A/B testing strategies to improve website conversion rates and campaign effectiveness.
• Oversee the creation and distribution of engaging and relevant content across various digital platforms.
• Manage the company's online reputation and social media presence.
• Report on digital marketing performance to senior leadership, providing clear insights and strategic recommendations.
• Identify new digital marketing opportunities and innovative approaches to reach target audiences.
• Ensure brand consistency across all digital touchpoints.
• Manage relationships with external agencies and vendors as needed.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Master's degree preferred.
• Minimum of 7-10 years of progressive experience in digital marketing, with a significant portion in a strategic or leadership capacity.
• Proven track record of developing and executing successful digital marketing strategies that have driven measurable business growth.
• Expert knowledge of SEO, SEM, social media platforms, content management systems, email marketing tools, and analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Exceptional leadership and team management abilities, with a passion for developing talent.
• Excellent written and verbal communication skills, with the ability to present complex information clearly and concisely.
• Strategic thinking and the ability to anticipate market shifts and customer needs.
• Proficiency in project management and marketing automation tools.
• Demonstrated experience in managing significant marketing budgets.
• Creative and innovative mindset with a passion for digital innovation.

• Develop and implement overarching digital marketing strategies.
• Manage and optimize all digital marketing channels including SEO, SEM, social media, content, and email.
• Oversee paid advertising campaigns across various platforms.
• Conduct market research, competitor analysis, and audience segmentation.
• Define and track KPIs to measure campaign performance and ROI.
• Manage the digital marketing budget effectively.
• Lead and mentor the digital marketing team.
• Utilize marketing automation and CRM tools for campaign execution and analysis.
• Stay abreast of industry trends and emerging digital marketing technologies.
• Report on marketing performance and provide strategic recommendations to leadership.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 8 years of experience in digital marketing, with a significant portion in strategy and leadership roles.
• Proven experience in managing successful SEO, SEM, social media, and content marketing campaigns.
• Strong understanding of marketing analytics, attribution models, and reporting.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional leadership, communication, and team management abilities.
• Proficiency in using marketing analytics tools (e.g., Google Analytics).

• Develop and implement a holistic digital marketing strategy aligned with overall business objectives.
• Oversee and manage all digital marketing channels, including SEO, SEM, social media, email marketing, content marketing, and affiliate marketing.
• Define key performance indicators (KPIs) and track, measure, and analyse the performance of all digital marketing campaigns.
• Utilise data analytics to identify trends, insights, and opportunities for campaign optimisation and growth.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
• Lead, mentor, and inspire a team of digital marketing professionals.
• Collaborate with product, sales, and creative teams to ensure a consistent brand message and integrated marketing approach.
• Stay abreast of the latest digital marketing trends, technologies, and best practices.
• Develop and execute strategies for customer acquisition, engagement, and retention through digital channels.
• Manage relationships with external agencies and technology partners.
• Drive innovation in digital marketing strategies and tactics.

• Master's degree in Marketing, Business Administration, or a related field.
• 10+ years of progressive experience in digital marketing, with at least 5 years in a senior leadership role.
• Proven track record of developing and executing successful digital marketing strategies that have driven significant business results.
• Expert knowledge of all major digital marketing channels and analytics platforms (Google Analytics, Adobe Analytics, etc.).
• Strong understanding of SEO, SEM, social media, content strategy, and email marketing automation.
• Excellent leadership, team management, and mentoring skills.
• Exceptional analytical, strategic thinking, and problem-solving abilities.
• Strong communication, presentation, and stakeholder management skills.
• Experience managing substantial marketing budgets.
• Ability to thrive and lead effectively in a fully remote work environment.

Why join Frog ?

Since June 2021, frog is part of Capgemini Invent . frog partners with customer-centric enterprises to drive sustainable growth, by building and orchestrating experiences at scale, while harnessing the power of data and technology.  We’re inventing the future of customer experiences by delivering market-defining business models, products, services, brand engagements and communications.  

Joining frog means you’ll be joining the “pond,” a global network of studios, each with a thriving in-person and vibrant virtual culture. frogs are curious, collaborative, and courageous, united by our passion for improving the human experience across our areas of expertise, while each bringing our unique and diverse skills and experiences to the table. We draw on our global reach and local knowledge to solve complex problems and create innovative, sustainable solutions that touch hearts and move markets. frogs prize humour, positivity, and community just as highly as performance and outcomes. Our culture is open, flexible, inclusive, and engaging. Working at frog means being empowered to meet the moment, and Make Your Mark on every project, in your studio, your community—and the world at large. 

What you will be doing ?

We are seeking to grow our Customer Transformation consulting practice by hiring a dynamic Marketing Strategy & Transformation Manager to help us lead and accelerate the growth of Martech enabled transformation and address the growing complexity of AI Marketing solutions. The individual we are looking for must have a sound understanding of Marketing or Advertising Technology with a proven ability to shape, sell and deliver innovative marketing strategy programmes of work. 

You should have some of the following experience:   

• Previous relevent experience,preferably in a consultancy and/or agency environment.  

• Previous experience in shaping, selling and delivering Marketing Transformations.  

• You must have broad MarTech or AdTech knowledge meaning you’re capable of delivering Marketing Technology solutions to clients. 

• You understand how to turn a set of business objectives into capabilities and map those capabilities to technical solutions. 

• You must also have hands on experience in driving digital transformation more broadly, in areas such as building marketing strategies, designing future-fit marketing operations, and activating content, data & technology to deliver growth. 

An overview of the role:

This role is an exciting blend of management consulting skills, mixed with Marketing Technology, Strategy and Operations.  

• You will define modern Marketing Technology and Advertising Technology (Martech) ecosystems for clients, delivering impactful solutions that improve ROI and enable their marketing strategies, whether focused on productivity, optimisation, or engagement. 

• You will advise tier-one organizations at the cutting edge of the industry, delivering and embedding Marketing Services and Martech capabilities alongside supporting processes, operating models, and governance frameworks. 

• You will analyze and optimize clients’ Marketing Services and Martech stacks, identifying inefficiencies and designing solutions to enhance marketing operations and maximize ROI. 

• You will provide objective insights into the strengths and weaknesses of products, tools, and approaches within the Marketing Services and Martech space. 

• You will ensure you are informed of best practices, emerging technology trends, and innovations in digital media, data integration, data platforms, marketing automation, digital asset management, content management, and social media. 

• You will help organisations unlock the potential of AI by defining pilots, scaling approaches, and embedding AI into their marketing practices. 

• You will have industry experience in one or of more of: Financial Services, Consumer Products, Retail, Technology, Utilities, Telco, Public Sector

What we look for:

A good fit for this role will bring many of the skills, experience, and attributes below 

• Strategic Leader - Capable of managing high-performing teams while delivering impactful approaches that drive measurable results for our clients 

• Experience seller – proven track record of meeting or surpassing sales targets in previous roles  

• Pragmatic problem-solver – Focuses on finding practical solutions and reducing complexity to drive results.  

• Proactive and flexible – Adopts a hands-on approach to solving problems and adjusts to shifting priorities with ease. 

• Collaborative team player – Builds strong relationships and works effectively across diverse stakeholders. 

• Excellent interpersonal skills – Builds trust and fosters strong connections with colleagues, clients, and stakeholders. 

• Adaptable and agile – Thrives in dynamic environments and embraces modern, agile ways of working 

It would be a bonus if you had:  

• Experience working with at least one of these platform providers – Adobe, Google, Facebook, TikTok, Twitter, LinkedIn. 

• Commerce platforms such as Criteo, Profitero or Edge and Shopify 

• Foundational AI technology such as Mistral AI, Azure, AWS. LLaMa etc  

CSR

We’re also focused on using tech to have a positive social impact. So, we’re working to reduce our own carbon footprint and improve everyone’s access to a digital world. It’s something we’re really serious about.  In fact, we were even named as one of the world’s most ethical companies by the Ethisphere Institute for the 10th year.  When you join Capgemini, you’ll join a team that does the right thing. 

Whilst you will have London, Manchester or Glasgow as an office base location, you must be fully flexible in terms of assignment location, as these roles may involve periods of time away from home at short notice. 

We offer a remuneration package which includes flexible benefits options for you to choose to suit your own personal circumstances and a variable element dependent grade and on company and personal performance.