370 Digital Marketing jobs in California
Head of Digital Marketing Strategy
G1 1YL Glasgow, Scotland
£60000 Annually
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Posted today
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Job Description
Our client, a dynamic and innovative consumer goods company experiencing significant growth, is seeking an experienced and visionary Head of Digital Marketing Strategy to lead their digital presence. This pivotal role, based in Glasgow, Scotland, UK , will be responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will possess a deep understanding of the digital marketing landscape, with a proven ability to leverage data-driven insights to optimize campaigns and achieve measurable results.
As the Head of Digital Marketing Strategy, you will oversee all aspects of the company's digital marketing efforts, including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing. You will be responsible for setting strategic objectives, defining key performance indicators (KPIs), and managing the digital marketing budget. This role requires a leader who can inspire and manage a team, foster collaboration across departments, and stay ahead of emerging trends and technologies in the digital space. A strong analytical mindset, creative thinking, and exceptional project management skills are essential.
Key responsibilities include:
The ideal candidate will hold a Bachelor's degree in Marketing, Business, or a related field, with a minimum of 8 years of progressive experience in digital marketing, including at least 3 years in a strategic leadership role. Demonstrable success in driving significant growth through digital channels is required. Expertise in marketing automation platforms, analytics tools (e.g., Google Analytics), and various social media management tools is essential. Excellent leadership, communication, and analytical skills are paramount. This position embraces a hybrid work model, allowing for both collaborative in-office work and the flexibility of remote engagement.
As the Head of Digital Marketing Strategy, you will oversee all aspects of the company's digital marketing efforts, including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing. You will be responsible for setting strategic objectives, defining key performance indicators (KPIs), and managing the digital marketing budget. This role requires a leader who can inspire and manage a team, foster collaboration across departments, and stay ahead of emerging trends and technologies in the digital space. A strong analytical mindset, creative thinking, and exceptional project management skills are essential.
Key responsibilities include:
- Developing and implementing a holistic digital marketing strategy aligned with business objectives.
- Managing and optimizing all digital marketing channels, including SEO, PPC, social media, email, and content.
- Overseeing the creation and execution of engaging content marketing campaigns.
- Analyzing campaign performance data and providing actionable insights to improve ROI.
- Managing the digital marketing budget and resource allocation.
- Leading and mentoring the digital marketing team.
- Collaborating with product development, sales, and customer service teams to ensure a cohesive brand experience.
- Staying abreast of the latest digital marketing trends, tools, and best practices.
- Identifying and testing new digital marketing opportunities.
- Reporting on key marketing metrics and campaign performance to senior leadership.
The ideal candidate will hold a Bachelor's degree in Marketing, Business, or a related field, with a minimum of 8 years of progressive experience in digital marketing, including at least 3 years in a strategic leadership role. Demonstrable success in driving significant growth through digital channels is required. Expertise in marketing automation platforms, analytics tools (e.g., Google Analytics), and various social media management tools is essential. Excellent leadership, communication, and analytical skills are paramount. This position embraces a hybrid work model, allowing for both collaborative in-office work and the flexibility of remote engagement.
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Head of Digital Marketing Strategy
G1 1AA Glasgow, Scotland
£70000 Annually
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Posted 3 days ago
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Job Description
Our client is looking for an innovative and strategic Head of Digital Marketing to lead their marketing efforts in Glasgow, Scotland, UK . This senior position requires a visionary leader with a deep understanding of the digital marketing landscape, capable of developing and executing cutting-edge strategies to drive brand awareness, customer acquisition, and revenue growth. The successful candidate will be responsible for defining the overall digital marketing vision and roadmap, translating business objectives into actionable marketing plans. This includes overseeing all digital marketing channels, such as SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing. You will lead a team of marketing professionals, fostering a collaborative and high-performance culture, providing mentorship and guidance to ensure their development and success. Developing and managing the digital marketing budget, allocating resources effectively across various channels to maximize ROI, will be a critical function. Data analysis and performance tracking are key; you will define KPIs, monitor campaign performance, and generate insightful reports to inform strategic decisions and identify areas for optimization. Staying abreast of the latest digital marketing trends, technologies, and best practices, and integrating them into the company's strategy, is essential. Collaboration with cross-functional teams, including sales, product development, and customer service, to ensure alignment and cohesive brand messaging across all touchpoints, will be a significant part of the role. You will also be responsible for managing relationships with external agencies and vendors, ensuring high-quality service delivery. A strong emphasis will be placed on customer journey mapping and creating personalized marketing experiences to enhance engagement and loyalty. This is a unique opportunity to shape the future of digital marketing for a growing organization and drive significant business impact. The ideal candidate possesses a comprehensive understanding of digital marketing principles, a proven ability to lead and inspire teams, and a results-oriented approach to achieving ambitious marketing goals.
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1
Head of Digital Marketing Strategy
EH1 1AA Edinburgh, Scotland
£70000 Annually
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Posted 7 days ago
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Job Description
Our client is searching for an accomplished and forward-thinking Head of Digital Marketing Strategy to lead their marketing initiatives. This hybrid role offers a dynamic work environment, allowing for a combination of remote collaboration and in-office engagement at our key office in Edinburgh, Scotland, UK . You will be responsible for developing and implementing a comprehensive digital marketing strategy to enhance brand awareness, drive customer acquisition, and foster engagement across all digital channels. Your remit will include SEO, SEM, social media marketing, content marketing, email marketing, and performance analytics. You will lead a talented marketing team, set strategic objectives, manage budgets, and ensure the effective execution of campaigns. The ideal candidate will possess a deep understanding of the digital marketing landscape, strong analytical skills, and a proven ability to deliver measurable results. This is an excellent opportunity for a strategic leader to shape our digital presence and drive significant business growth.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and execute a comprehensive, multi-channel digital marketing strategy aligned with business objectives.
- Oversee all aspects of digital marketing, including SEO, SEM, social media, content marketing, email marketing, and paid advertising.
- Manage and optimize digital marketing budgets to maximize ROI.
- Lead, mentor, and inspire the digital marketing team, fostering a culture of innovation and performance.
- Analyze marketing data and campaign performance, providing insights and recommendations for continuous improvement.
- Develop and manage the content strategy across all digital platforms.
- Stay abreast of the latest digital marketing trends, tools, and best practices.
- Collaborate with other departments (e.g., sales, product development) to ensure integrated marketing efforts.
- Manage relationships with external agencies and vendors as needed.
- Report on key digital marketing metrics and campaign effectiveness to senior leadership.
Qualifications:
- Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a leadership or strategic role.
- Proven track record of developing and executing successful digital marketing strategies that drive growth.
- In-depth knowledge of SEO, SEM, social media platforms, content marketing, and email marketing automation.
- Strong analytical skills with proficiency in web analytics tools (e.g., Google Analytics) and marketing automation platforms.
- Excellent leadership, communication, and project management skills.
- Experience managing a marketing team and external agencies.
- Creative and strategic thinker with a data-driven approach.
- Ability to thrive in a hybrid work environment.
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2
Digital Marketing & Social Media Apprentice
EH1 1AA Edinburgh, Scotland
£18000 annum (appr
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Posted 13 days ago
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Job Description
Our client is thrilled to offer an exciting Digital Marketing & Social Media Apprentice opportunity, designed for enthusiastic individuals looking to launch their career in the fast-paced world of online marketing. This fully remote apprenticeship provides comprehensive training and hands-on experience, allowing you to learn and grow within a supportive digital environment. You will gain invaluable skills in social media management, content creation, SEO, email marketing, and data analysis, all while working towards a recognised industry qualification.
This role is perfect for a motivated and creative individual who is passionate about digital trends and eager to contribute to innovative marketing campaigns. As an apprentice, you will be an integral part of our digital team, assisting with the execution of marketing strategies, engaging with our online community, and helping to drive brand awareness and customer engagement. The remote nature of this apprenticeship allows for great flexibility and the opportunity to develop strong self-management and communication skills.
Key Responsibilities:
This role is perfect for a motivated and creative individual who is passionate about digital trends and eager to contribute to innovative marketing campaigns. As an apprentice, you will be an integral part of our digital team, assisting with the execution of marketing strategies, engaging with our online community, and helping to drive brand awareness and customer engagement. The remote nature of this apprenticeship allows for great flexibility and the opportunity to develop strong self-management and communication skills.
Key Responsibilities:
- Assist in the creation and scheduling of engaging content for various social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok).
- Monitor social media channels, respond to comments and messages, and engage with our online community in a timely and professional manner.
- Support the development and implementation of social media marketing campaigns under the guidance of senior team members.
- Assist with search engine optimisation (SEO) activities, including keyword research and on-page optimisation.
- Contribute to the creation of email marketing campaigns, including drafting copy and assisting with list management.
- Help to track and report on key digital marketing metrics and campaign performance using analytics tools.
- Conduct market research to identify new trends, opportunities, and competitor activities in the digital space.
- Learn and utilise various digital marketing tools and platforms.
- Collaborate with the wider marketing team to ensure brand consistency across all digital channels.
- Provide administrative support to the digital marketing team as required.
- Actively participate in training sessions and pursue the awarded apprenticeship qualification.
- Passion for digital marketing, social media, and online trends.
- Excellent written and verbal communication skills.
- Creative thinking and an eye for detail.
- Basic understanding of social media platforms and their usage.
- Ability to learn new software and tools quickly.
- Strong organisational and time-management skills.
- A proactive attitude and a willingness to take initiative.
- Ability to work independently and as part of a remote team.
- Good understanding of basic computer skills (Microsoft Office Suite, etc.).
- A genuine desire to build a career in digital marketing.
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3
Digital Marketing Specialist - Social Media
G1 1AA Glasgow, Scotland
£35000 Annually
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Posted 15 days ago
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Job Description
Our client, a dynamic and growing agency, is seeking a creative and data-driven Digital Marketing Specialist with a focus on Social Media to join their team in Glasgow, Scotland, UK . This role is pivotal in developing and executing innovative social media strategies that enhance brand visibility, engage target audiences, and drive measurable results. The ideal candidate will possess a deep understanding of various social media platforms, content creation, community management, and performance analytics. You will be responsible for managing social media campaigns from conception to execution, ensuring brand consistency and maximizing return on investment. This hybrid role offers the flexibility to work both from the office and remotely, fostering a collaborative and productive work environment.
Responsibilities:
Qualifications:
Responsibilities:
- Develop, implement, and manage comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and others.
- Create, curate, and schedule engaging and high-quality content, including text, images, and videos.
- Monitor social media channels for industry trends, competitor activities, and relevant conversations.
- Engage with the online community, responding to comments and messages in a timely and professional manner.
- Analyze social media performance metrics, providing regular reports on key performance indicators (KPIs) and insights.
- Identify opportunities to optimize campaigns for improved engagement, reach, and conversion rates.
- Collaborate with the marketing team to align social media efforts with broader marketing objectives.
- Manage social media advertising budgets and campaigns, ensuring efficient spend and optimal targeting.
- Stay up-to-date with the latest social media trends, tools, and best practices.
- Develop and maintain brand voice and messaging consistency across all social platforms.
- Plan and execute social media campaigns for product launches, events, and promotions.
- Conduct A/B testing on content and campaign elements to identify best-performing strategies.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience (3+ years) in social media management and digital marketing.
- Demonstrable success in developing and executing effective social media strategies.
- Excellent understanding of social media analytics tools (e.g., Google Analytics, platform-specific insights).
- Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite) is a strong advantage.
- Strong written and verbal communication skills, with a keen eye for detail.
- Ability to work independently and collaboratively in a hybrid work environment.
- Creative thinking and problem-solving abilities.
- Experience with social media advertising platforms (e.g., Facebook Ads Manager).
- Knowledge of SEO principles and their relation to social media is a plus.
- Familiarity with community management best practices.
This advertiser has chosen not to accept applicants from your region.
4
Digital Marketing Specialist - Social Media & Content
G2 8AU Glasgow, Scotland
£35000 Annually
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Posted 9 days ago
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Job Description
Our client, a vibrant organisation within the arts and entertainment sector, is seeking a creative and strategic Digital Marketing Specialist focusing on Social Media and Content. This is a fully remote position, allowing you to leverage your digital marketing expertise from anywhere in the UK. You will be responsible for developing and executing engaging social media campaigns, creating compelling content, and growing our online presence to connect with our audience and promote our diverse offerings.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive social media strategies across platforms such as Instagram, Facebook, Twitter, TikTok, and LinkedIn.
- Create, curate, and manage engaging and high-quality content (text, image, video) tailored for each social media channel.
- Schedule and publish posts, monitor engagement, and respond to comments and messages in a timely and professional manner.
- Analyze social media performance metrics, track key trends, and provide regular reports with actionable insights.
- Identify and engage with influencers and relevant online communities.
- Develop and execute digital content marketing strategies, including blog posts, articles, and website copy.
- Collaborate with internal teams (e.g., events, PR, programming) to ensure brand consistency and align marketing efforts.
- Stay up-to-date with the latest social media trends, platform updates, and digital marketing best practices.
- Manage and grow our email marketing lists and campaigns.
- Assist in the planning and execution of online advertising campaigns.
- Proven experience (3+ years) in digital marketing, with a strong focus on social media management and content creation.
- Demonstrable success in growing social media followings and engagement.
- Excellent written and verbal communication skills, with a talent for creative storytelling.
- Proficiency in using social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
- Experience with content creation tools (e.g., Canva, Adobe Creative Suite) is a plus.
- Understanding of SEO principles and content marketing strategies.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
- Familiarity with the arts and entertainment industry is highly desirable.
- Bachelor's degree in Marketing, Communications, Arts, or a related field, or equivalent practical experience.
- A keen eye for detail and a passion for creating impactful digital experiences.
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5
Digital Marketing Apprentice
G2 1DQ Glasgow, Scotland
£18000 annum (trai
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Posted today
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Job Description
Our client is offering a unique and exciting opportunity for an enthusiastic and motivated individual to join their team as a Digital Marketing Apprentice. This apprenticeship is designed for those looking to kick-start a career in the dynamic field of digital marketing. You will gain hands-on experience across a range of marketing disciplines, including social media management, content creation, search engine optimization (SEO), email marketing, and performance analytics. Under the guidance of experienced marketing professionals, you will learn to develop and implement digital marketing campaigns, analyze their effectiveness, and contribute to our client's online presence. This is a structured learning program that combines practical work experience with formal training, leading to recognized qualifications.
What you will learn and do:
What we are looking for:
This position offers a hybrid work model, combining remote work with regular attendance at our Glasgow, Scotland, UK office for training and team collaboration. This is an ideal stepping stone for individuals passionate about building a career in marketing. We are looking for individuals eager to grow and develop their skills in a supportive environment.
What you will learn and do:
- Assist in the creation and scheduling of engaging content for social media platforms (e.g., Instagram, Facebook, LinkedIn, Twitter).
- Support the development and execution of SEO strategies to improve website visibility.
- Contribute to the design and distribution of email marketing campaigns.
- Learn to use digital marketing tools and platforms (e.g., Google Analytics, social media management tools).
- Assist in monitoring and analyzing website traffic and campaign performance data.
- Collaborate with the marketing team on various creative projects and initiatives.
- Gain exposure to paid advertising campaigns (PPC).
- Understand customer segmentation and targeted marketing approaches.
- Develop skills in copywriting and basic graphic design for marketing materials.
- Participate in team meetings and contribute ideas for marketing improvements.
What we are looking for:
- A strong interest in digital marketing and a passion for learning.
- Excellent communication and interpersonal skills.
- Good written and verbal English proficiency.
- A proactive attitude and a willingness to take initiative.
- Basic IT literacy, including proficiency with Microsoft Office or Google Workspace.
- Ability to work effectively both independently and as part of a team.
- A positive and eager-to-learn mindset.
- Candidates should ideally have achieved or be working towards Level 3 qualifications (e.g., A-Levels, BTEC).
This position offers a hybrid work model, combining remote work with regular attendance at our Glasgow, Scotland, UK office for training and team collaboration. This is an ideal stepping stone for individuals passionate about building a career in marketing. We are looking for individuals eager to grow and develop their skills in a supportive environment.
This advertiser has chosen not to accept applicants from your region.
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6
Digital Marketing Manager
G1 1 Glasgow, Scotland
£50000 Annually
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Posted today
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Job Description
Our client, a rapidly expanding e-commerce brand, is seeking a dynamic and results-driven Digital Marketing Manager to elevate its online presence and customer engagement. This is a fully remote opportunity, allowing you to shape marketing strategies from anywhere in the UK.
Responsibilities:
The ideal candidate will have a proven track record in developing and executing successful digital marketing campaigns, a deep understanding of SEO, SEM, and social media marketing, and strong analytical skills. Excellent communication and project management abilities are essential.Location: This role is fully remote, offering maximum flexibility. While our company has a strong presence in Glasgow, Scotland, UK , this position allows you to work from any location within the UK, supporting our diverse and distributed team.
Responsibilities:
- Develop and execute comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing.
- Manage and optimise paid advertising campaigns (Google Ads, social media ads) to maximise ROI and achieve lead generation and sales targets.
- Oversee the creation of compelling and engaging content for the company website, blog, social media platforms, and email newsletters.
- Implement SEO best practices to improve organic search rankings and drive website traffic.
- Analyse website traffic, campaign performance, and customer behaviour using analytics tools (e.g., Google Analytics) to derive insights and identify areas for improvement.
- Manage the company's social media presence, fostering community engagement and building brand awareness.
- Develop and execute email marketing campaigns to nurture leads and retain customers.
- Collaborate with the creative team to develop visually appealing marketing assets.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
- Track and report on key marketing metrics, providing regular performance updates to senior management.
The ideal candidate will have a proven track record in developing and executing successful digital marketing campaigns, a deep understanding of SEO, SEM, and social media marketing, and strong analytical skills. Excellent communication and project management abilities are essential.Location: This role is fully remote, offering maximum flexibility. While our company has a strong presence in Glasgow, Scotland, UK , this position allows you to work from any location within the UK, supporting our diverse and distributed team.
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7
Digital Marketing Strategist
EH1 2AA Edinburgh, Scotland
£45000 Annually
WhatJobs
Posted 1 day ago
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Job Description
Our client is a dynamic marketing agency seeking a strategic and results-driven Digital Marketing Strategist to join their team in Edinburgh, Scotland, UK . This role is central to developing and implementing comprehensive digital marketing campaigns that drive brand awareness, lead generation, and customer acquisition. You will leverage your expertise across various digital channels to create impactful strategies and optimize performance. The ideal candidate will possess a deep understanding of the digital marketing landscape, excellent analytical skills, and a creative approach to problem-solving. Key responsibilities include:
A Bachelor's degree in Marketing, Communications, or a related field is preferred. A minimum of 5 years of experience in digital marketing, with a proven track record of developing successful campaigns, is required. Strong expertise in SEO, SEM, content marketing, social media marketing, and email marketing is essential. Proficiency in Google Analytics, Google Ads, and social media management platforms is a must. Excellent analytical, communication, and project management skills are crucial. This hybrid role offers a blend of in-office collaboration and remote flexibility.
- Developing and executing integrated digital marketing strategies across SEO, SEM, social media, email marketing, and content marketing.
- Conducting market research and competitor analysis to identify opportunities and trends.
- Defining key performance indicators (KPIs) and tracking campaign performance using analytics tools.
- Optimizing campaigns for maximum ROI and conversion rates.
- Managing and growing social media presence and engagement.
- Developing and managing paid advertising campaigns (Google Ads, social media ads).
- Creating compelling and engaging content strategies.
- Collaborating with creative and web development teams to ensure cohesive campaign execution.
- Staying up-to-date with the latest digital marketing trends, tools, and best practices.
- Reporting on campaign performance and providing strategic recommendations to clients and stakeholders.
A Bachelor's degree in Marketing, Communications, or a related field is preferred. A minimum of 5 years of experience in digital marketing, with a proven track record of developing successful campaigns, is required. Strong expertise in SEO, SEM, content marketing, social media marketing, and email marketing is essential. Proficiency in Google Analytics, Google Ads, and social media management platforms is a must. Excellent analytical, communication, and project management skills are crucial. This hybrid role offers a blend of in-office collaboration and remote flexibility.
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8
Digital Marketing Strategist
G1 1AA Glasgow, Scotland
£40000 Annually
WhatJobs
Posted 1 day ago
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Job Description
Our client, an innovative and ambitious marketing agency based in Glasgow, Scotland, UK , is looking for a talented Digital Marketing Strategist to develop and execute cutting-edge online campaigns for a diverse portfolio of clients. This role requires a strategic thinker with a deep understanding of the digital marketing landscape, including SEO, SEM, social media marketing, content marketing, email marketing, and performance analytics. You will be responsible for creating comprehensive digital marketing strategies tailored to client objectives, managing campaign budgets, and overseeing the implementation of various digital channels. Key responsibilities include conducting market research and competitor analysis, identifying target audiences, developing engaging content strategies, optimizing campaigns for maximum ROI, and reporting on campaign performance to clients and senior management. The ideal candidate will have a minimum of 3-5 years of experience in a similar digital marketing role, with a proven track record of successful campaign management and measurable results. Strong analytical skills, proficiency with marketing automation tools (e.g., HubSpot, Marketo), analytics platforms (e.g., Google Analytics), and SEO tools are essential. Excellent communication, presentation, and project management skills are also required. This hybrid position offers the flexibility to work both remotely and from our modern Glasgow office. You should be a creative problem-solver, passionate about staying ahead of digital trends, and eager to contribute to a collaborative and dynamic team environment. If you are a results-driven marketer with a flair for strategy and a passion for delivering impactful digital campaigns, we want to hear from you.
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