61 Digital Marketing jobs in Glasgow City
Head of Digital Marketing Strategy
G2 8YN Glasgow, Scotland
£90000 Annually
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Our client is looking for an innovative and results-driven Head of Digital Marketing Strategy to lead their global marketing efforts from a remote-first perspective. This senior role is crucial for shaping and executing cutting-edge digital marketing campaigns designed to enhance brand visibility, drive customer acquisition, and foster long-term customer loyalty. You will be responsible for developing a comprehensive digital marketing roadmap, encompassing SEO, SEM, content marketing, social media engagement, email marketing, and paid advertising strategies.
Your core responsibilities will include overseeing the implementation of multi-channel marketing campaigns, analyzing performance metrics, and optimizing strategies for maximum ROI. You will manage a team of digital marketing specialists, providing guidance, mentorship, and fostering a collaborative environment. Staying abreast of the latest digital marketing trends, tools, and best practices will be key to your success. You will also collaborate closely with product development, sales, and customer service teams to ensure cohesive brand messaging and customer experience.
The ideal candidate will have a Bachelor's degree in Marketing, Business Administration, or a related field, with a Master's degree being a strong asset. A proven track record of at least 8-10 years in digital marketing, with significant experience in strategic planning and campaign management, is essential. Demonstrable success in leading and growing digital marketing functions, including managing significant marketing budgets, is required. Exceptional analytical skills, proficiency in marketing analytics platforms (e.g., Google Analytics, Adobe Analytics), and a deep understanding of CRM systems are vital. Strong leadership qualities, excellent communication and interpersonal skills, and the ability to thrive in a remote, fast-paced environment are paramount. This is a fully remote position offering a competitive compensation package and the opportunity to make a significant impact on a growing organization.
Your core responsibilities will include overseeing the implementation of multi-channel marketing campaigns, analyzing performance metrics, and optimizing strategies for maximum ROI. You will manage a team of digital marketing specialists, providing guidance, mentorship, and fostering a collaborative environment. Staying abreast of the latest digital marketing trends, tools, and best practices will be key to your success. You will also collaborate closely with product development, sales, and customer service teams to ensure cohesive brand messaging and customer experience.
The ideal candidate will have a Bachelor's degree in Marketing, Business Administration, or a related field, with a Master's degree being a strong asset. A proven track record of at least 8-10 years in digital marketing, with significant experience in strategic planning and campaign management, is essential. Demonstrable success in leading and growing digital marketing functions, including managing significant marketing budgets, is required. Exceptional analytical skills, proficiency in marketing analytics platforms (e.g., Google Analytics, Adobe Analytics), and a deep understanding of CRM systems are vital. Strong leadership qualities, excellent communication and interpersonal skills, and the ability to thrive in a remote, fast-paced environment are paramount. This is a fully remote position offering a competitive compensation package and the opportunity to make a significant impact on a growing organization.
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Digital Marketing Apprentice
G1 1AA Glasgow, Scotland
£22000 Annually
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Our client, a dynamic digital agency in Glasgow , is looking for an enthusiastic and driven Digital Marketing Apprentice to join their growing team. This apprenticeship offers an excellent opportunity to gain hands-on experience and develop your skills in various aspects of digital marketing, including SEO, social media marketing, content creation, email marketing, and paid advertising. You will work closely with experienced marketing professionals, learning industry best practices and contributing to real client campaigns. This role is perfect for someone passionate about online marketing who is eager to kick-start their career in a supportive and fast-paced environment.
Key Responsibilities:
Key Responsibilities:
- Assist in the development and execution of digital marketing campaigns across various platforms.
- Support social media management, including content scheduling, community engagement, and performance tracking.
- Help with search engine optimization (SEO) tasks, such as keyword research and on-page optimization.
- Contribute to the creation of engaging content for websites, blogs, and social media channels.
- Assist in the setup and monitoring of paid advertising campaigns (e.g., Google Ads, social media ads).
- Help analyze campaign performance data and generate reports.
- Conduct market research and competitor analysis to identify new opportunities.
- Learn and utilize various digital marketing tools and software.
- Collaborate with team members on brainstorming sessions and project planning.
- Provide administrative support to the marketing department as needed.
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1
Digital Marketing Apprentice
G1 1BB Glasgow, Scotland
£10400 Annually
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Our client is looking for an enthusiastic and motivated Digital Marketing Apprentice to join their dynamic marketing team in Glasgow, Scotland, UK . This is a fantastic opportunity for an individual keen to kick-start their career in digital marketing, offering hands-on experience across various channels. You will be learning from experienced professionals while contributing to real-world campaigns. This apprenticeship combines on-the-job training with formal study, offering a structured path to gain valuable skills and qualifications. This role is offered on a hybrid basis, requiring a mix of office-based and remote working.
Key Responsibilities:
Qualifications:
This apprenticeship provides a stepping stone into the exciting world of digital marketing, offering mentorship and a supportive environment to grow. If you are eager to learn, driven to succeed, and ready to contribute to a growing company, we want to hear from you. Join our team and build a rewarding career in digital marketing.
Key Responsibilities:
- Assist in the creation and execution of digital marketing campaigns across social media, email, and content marketing.
- Help manage and update social media profiles, engaging with followers and responding to inquiries.
- Support the development of website content, blog posts, and other marketing materials.
- Assist with search engine optimization (SEO) tasks, including keyword research and content optimization.
- Learn to analyze marketing campaign performance data and contribute to reporting.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Support the team in organizing and promoting online events or webinars.
- Gain exposure to paid advertising platforms (e.g., Google Ads, Social Media Ads).
- Attend training sessions and workshops to develop digital marketing expertise.
- Collaborate with team members on various marketing projects.
Qualifications:
- A genuine interest in digital marketing and a desire to learn.
- Good communication and interpersonal skills.
- Basic understanding of social media platforms and digital trends.
- Strong organizational skills and attention to detail.
- Ability to work as part of a team and individually.
- Willingness to undertake a formal apprenticeship qualification (e.g., SCQF Level 5/6 in Digital Marketing).
- Basic IT literacy, including Microsoft Office or Google Workspace.
- Enthusiasm and a proactive attitude towards learning new skills.
- Must be aged 16+ and eligible to undertake an apprenticeship in Scotland.
- This role is suitable for individuals with little to no prior experience in digital marketing.
This apprenticeship provides a stepping stone into the exciting world of digital marketing, offering mentorship and a supportive environment to grow. If you are eager to learn, driven to succeed, and ready to contribute to a growing company, we want to hear from you. Join our team and build a rewarding career in digital marketing.
This advertiser has chosen not to accept applicants from your region.
2
Digital Marketing Manager
G1 1AA Glasgow, Scotland
£40000 Annually
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Posted 1 day ago
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Our client, a dynamic e-commerce business, is looking for an experienced Digital Marketing Manager to lead their online marketing efforts. This is a hybrid position, based in Glasgow, Scotland, UK , requiring a mix of office-based collaboration and remote working. You will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth. Key responsibilities include managing SEO/SEM, social media marketing, email marketing, content marketing, and paid advertising campaigns. You will analyse campaign performance, identify trends, and optimise strategies for maximum ROI. Collaboration with the creative and sales teams is essential. The ideal candidate will have a bachelor's degree in Marketing, Communications, or a related field, and at least 5 years of experience in digital marketing. Proven success in managing multiple digital channels and a strong understanding of analytics tools (e.g., Google Analytics) are required. Excellent project management and communication skills are paramount. You should be a creative thinker with a data-driven approach to marketing. This role offers a fantastic opportunity to shape the digital presence of a growing brand. We offer a competitive salary, a supportive team environment, and opportunities for professional development.
This advertiser has chosen not to accept applicants from your region.
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Digital Marketing Manager
G1 1LP Glasgow, Scotland
£40000 Annually
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Posted 2 days ago
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Job Description
Our client is looking for an experienced and results-driven Digital Marketing Manager to lead their marketing efforts in **Glasgow, Scotland, UK**. This is a fantastic opportunity to shape and execute a comprehensive digital marketing strategy that drives brand awareness, lead generation, and customer engagement. You will oversee all aspects of online marketing, including SEO, SEM, social media, email marketing, content marketing, and paid advertising. The ideal candidate will have a strong understanding of the digital landscape, a data-driven approach to campaign management, and a proven ability to deliver measurable results. You will be responsible for managing the marketing budget, analyzing campaign performance, and identifying new opportunities for growth. This role will be a mix of remote and in-office work, offering flexibility.
Key responsibilities include:
Key responsibilities include:
- Developing and implementing integrated digital marketing strategies.
- Managing and optimizing SEO, SEM, and PPC campaigns.
- Overseeing social media marketing and community engagement.
- Creating and executing email marketing campaigns.
- Developing and managing content marketing initiatives.
- Analyzing website traffic and campaign performance using tools like Google Analytics.
- Identifying target audiences and devising strategies to reach them.
- Managing the digital marketing budget and reporting on ROI.
- Collaborating with the sales team to align marketing and sales efforts.
- Staying up-to-date with the latest digital marketing trends and technologies.
This advertiser has chosen not to accept applicants from your region.
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Digital Marketing Manager
G2 1TU Glasgow, Scotland
£45000 Annually
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Posted 3 days ago
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Job Description
Join our innovative team as a Digital Marketing Manager, based remotely but focused on driving growth for a dynamic company. In this fully remote role, you will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand awareness, drive lead generation, and optimise customer acquisition across various online channels. You will manage all aspects of our digital presence, from SEO and SEM to social media, content marketing, and email campaigns. Key responsibilities include:
- Developing and implementing overarching digital marketing strategies to achieve business goals.
- Managing and optimising paid advertising campaigns (PPC, social media ads) to maximise ROI.
- Overseeing SEO efforts to improve organic search rankings and drive website traffic.
- Creating and curating engaging content for our blog, social media channels, and email newsletters.
- Developing and executing email marketing campaigns to nurture leads and engage customers.
- Analysing campaign performance using analytics tools and providing regular reports with actionable insights.
- Managing social media presence and community engagement.
- Staying up-to-date with the latest digital marketing trends and technologies.
- Collaborating with cross-functional teams to ensure brand consistency and message alignment.
- Budget management for digital marketing activities.
- Proven experience as a Digital Marketing Manager or similar role.
- Demonstrable success in developing and executing digital marketing campaigns.
- Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency in marketing analytics tools (e.g., Google Analytics).
- Strong understanding of digital marketing trends and best practices.
- Excellent written and verbal communication skills.
- Ability to work independently and manage multiple projects effectively in a remote setting.
- A strategic thinker with a data-driven approach to decision-making.
- Experience with marketing automation platforms is a plus.
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5
Digital Marketing Manager
G1 1AA Glasgow, Scotland
£45000 Annually
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Posted 4 days ago
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Job Description
Our client, a dynamic and growing e-commerce business based in Glasgow, Scotland, UK , is seeking an experienced and innovative Digital Marketing Manager. This is a fully remote position offering the flexibility to work from anywhere within the UK. You will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
Key Responsibilities:
Qualifications:
This role requires a proactive and strategic marketer who can drive significant growth. If you are passionate about digital marketing and looking for a challenging remote opportunity, we encourage you to apply.
Key Responsibilities:
- Develop and manage integrated digital marketing campaigns across multiple channels, including SEO, SEM, social media, email marketing, and content marketing.
- Oversee the creation and optimization of website content, landing pages, and marketing collateral.
- Manage paid advertising campaigns (Google Ads, social media ads) to maximise ROI.
- Implement and manage SEO strategies to improve organic search rankings and drive website traffic.
- Develop and execute social media strategies to increase brand engagement and community building.
- Create and manage email marketing campaigns, including newsletters and promotional emails.
- Analyse marketing campaign performance using various analytics tools (e.g., Google Analytics) and provide regular reports with actionable insights.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Collaborate with internal teams (e.g., sales, product development) to ensure brand consistency and achieve business objectives.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience of at least 4 years in digital marketing, with a strong understanding of SEO, SEM, social media, and content marketing.
- Demonstrated success in developing and executing successful digital marketing campaigns.
- Proficiency in using marketing analytics tools, CRM software, and CMS platforms.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving abilities.
- Creative thinker with a passion for innovation and data-driven decision-making.
- Ability to manage multiple projects simultaneously and meet deadlines in a remote environment.
This role requires a proactive and strategic marketer who can drive significant growth. If you are passionate about digital marketing and looking for a challenging remote opportunity, we encourage you to apply.
This advertiser has chosen not to accept applicants from your region.
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6
Digital Marketing Manager
G1 1AA Glasgow, Scotland
£45000 Annually
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Posted 5 days ago
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Job Description
Our client, a dynamic and rapidly growing e-commerce business, is looking for an experienced and results-oriented Digital Marketing Manager to lead their online marketing efforts in **Glasgow, Scotland, UK**. This role is crucial for driving brand awareness, customer acquisition, and revenue growth through innovative digital strategies. The ideal candidate will possess a deep understanding of the digital marketing landscape, a data-driven approach, and a passion for creating impactful campaigns.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and execute comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve key performance indicators (KPIs).
- Oversee the company's social media presence, developing engaging content and fostering community interaction.
- Implement SEO best practices to improve organic search rankings and drive website traffic.
- Develop and manage email marketing campaigns, including list segmentation, content creation, and performance analysis.
- Create and manage a content calendar, ensuring a consistent flow of high-quality, relevant content across all digital platforms.
- Analyze website traffic, campaign performance, and customer behavior using tools like Google Analytics to identify trends and insights.
- Monitor market trends, competitor activities, and customer feedback to inform marketing strategies.
- Collaborate with internal teams (sales, product development, design) to ensure brand consistency and achieve business objectives.
- Manage the digital marketing budget effectively, allocating resources to maximize impact.
- Stay up-to-date with the latest digital marketing tools, techniques, and industry best practices.
- Report on marketing performance to senior management, providing actionable recommendations for improvement.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Proven track record of developing and implementing successful digital marketing campaigns with measurable results.
- In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing strategies.
- Proficiency with digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, HubSpot, or similar.
- Strong analytical skills and the ability to interpret data to drive decision-making.
- Excellent written and verbal communication skills, with a flair for creative copywriting.
- Experience in managing marketing budgets and optimizing campaign spend.
- Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
- Creative thinking and problem-solving abilities.
- Experience in e-commerce marketing is highly preferred.
- Ability to work effectively in a fast-paced, team-oriented environment.
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7
Senior Digital Marketing Strategist
G1 1AA Glasgow, Scotland
£50000 Annually
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Our client, a leading creative agency, is seeking an experienced and innovative Senior Digital Marketing Strategist to join their dynamic team in **Glasgow, Scotland, UK**. This pivotal role requires a blend of analytical prowess and creative vision to develop and execute cutting-edge digital marketing campaigns for a diverse portfolio of clients. You will be responsible for driving brand awareness, engagement, and lead generation across various digital channels, including SEO, SEM, social media, content marketing, and email marketing. The ideal candidate will have a proven track record of successfully managing complex digital strategies, optimizing campaign performance, and delivering measurable results. You will work closely with clients to understand their business objectives and translate them into effective digital solutions. Key responsibilities include conducting market research, competitor analysis, audience segmentation, and developing detailed campaign briefs. You will also oversee the implementation of campaigns, monitor key performance indicators (KPIs), and provide regular reports on campaign effectiveness and ROI. Collaboration is key; you will work hand-in-hand with design, development, and content teams to ensure cohesive and impactful campaign delivery. This role offers a fantastic opportunity to shape digital strategies for exciting brands and to grow within a supportive and forward-thinking environment. Experience with marketing automation platforms, analytics tools (e.g., Google Analytics, Adobe Analytics), and A/B testing methodologies is essential. A passion for staying ahead of digital trends and a commitment to continuous learning are highly valued.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and implement comprehensive digital marketing strategies aligned with client goals.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads).
- Oversee SEO strategies to improve organic search rankings.
- Create and execute engaging content marketing plans.
- Manage social media presence and community engagement.
- Analyze campaign performance data and provide actionable insights.
- Conduct market and competitor research to identify opportunities.
- Collaborate with cross-functional teams to ensure campaign success.
- Stay up-to-date with the latest digital marketing trends and technologies.
- Present campaign strategies and results to clients.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- 5+ years of experience in digital marketing strategy.
- Proven experience with SEO, SEM, content marketing, and social media.
- Strong analytical skills and proficiency in marketing analytics tools.
- Excellent communication, presentation, and interpersonal skills.
- Ability to manage multiple projects and deadlines.
This advertiser has chosen not to accept applicants from your region.
8
Lead Digital Marketing Strategist
G2 8BG Glasgow, Scotland
£65000 Annually
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Posted today
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Job Description
Our client, a forward-thinking creative agency, is seeking an experienced and strategic Lead Digital Marketing Strategist to join their innovative team. This is a fully remote opportunity, allowing you to contribute to impactful campaigns from anywhere in the UK. As the Lead Digital Marketing Strategist, you will be responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth for our diverse client base. You will lead the strategy development for SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing initiatives. This role requires a deep understanding of the digital landscape, current marketing trends, and data analytics tools to measure campaign performance and optimize for maximum ROI. You will work closely with client teams, providing expert advice and strategic direction to achieve their marketing objectives. Responsibilities include conducting market research, identifying target audiences, defining campaign goals, and creating detailed strategic plans. You will oversee the implementation of campaigns, monitor key performance indicators (KPIs), and regularly report on progress and results to clients and internal stakeholders. The ideal candidate will possess a proven track record of success in developing and managing successful digital marketing campaigns across multiple channels. Strong analytical skills, proficiency in marketing automation platforms and analytics tools (e.g., Google Analytics, HubSpot, SEMrush), and excellent communication and presentation skills are essential. We are looking for a creative, results-oriented individual with a passion for digital innovation and the ability to lead and inspire a team. This remote role offers a unique chance to shape the digital presence of leading brands and contribute to impactful marketing strategies.
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