210 Digital Marketing jobs in Glasgow City
Digital Marketing Specialist
G2 1DH Glasgow, Scotland
£38000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client is seeking a creative and data-driven Digital Marketing Specialist to enhance their online presence and drive customer acquisition. Based in Glasgow, Scotland, UK , this role offers a hybrid working model, providing a balance between collaborative office-based work and flexible remote working. You will be instrumental in developing and executing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing. The ideal candidate will have a strong understanding of digital marketing principles, a passion for staying ahead of industry trends, and a proven ability to deliver measurable results.
Key Responsibilities:
Qualifications and Experience:
Key Responsibilities:
- Develop, implement, and manage effective digital marketing campaigns across multiple platforms (SEO, SEM, Social Media, Email, Content Marketing).
- Conduct keyword research and implement SEO strategies to improve organic search rankings.
- Manage and optimise paid advertising campaigns (Google Ads, Social Media Ads) to maximise ROI.
- Create engaging and compelling content for websites, blogs, social media, and email newsletters.
- Develop and execute email marketing campaigns, including segmentation, automation, and performance analysis.
- Monitor and analyse website traffic and campaign performance using tools like Google Analytics.
- Report on key digital marketing KPIs, providing insights and recommendations for improvement.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Collaborate with internal teams (e.g., sales, design) to ensure brand consistency and campaign alignment.
- Identify new opportunities for online growth and engagement.
Qualifications and Experience:
- Proven experience in digital marketing, with a strong understanding of SEO, SEM, social media marketing, and content creation.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
- Experience in creating and managing engaging content across various digital formats.
- Strong analytical skills and the ability to interpret data to drive marketing decisions.
- Excellent written and verbal communication skills.
- Ability to work independently and collaboratively within a hybrid team environment.
- Bachelor's degree in Marketing, Communications, or a related field is preferred.
- Experience with A/B testing and conversion rate optimisation (CRO).
- Knowledge of CRM systems is a plus.
This advertiser has chosen not to accept applicants from your region.
0
Digital Marketing Specialist
G1 2LA Glasgow, Scotland
£30000 Annually
WhatJobs
Posted 5 days ago
Job Viewed
Job Description
Our client, a dynamic and forward-thinking company, is seeking a creative and results-oriented Digital Marketing Specialist to join their team in Glasgow, Scotland, UK . This role offers a hybrid working arrangement, providing flexibility and collaboration opportunities. You will be responsible for developing, implementing, and managing digital marketing campaigns across various online channels to drive brand awareness, engagement, and lead generation. The ideal candidate will have a strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing.
Key responsibilities include creating and optimizing engaging content for websites, social media platforms, and other digital channels. You will manage paid advertising campaigns (PPC) on platforms such as Google Ads and social media, monitoring performance and optimizing for ROI. Developing and executing social media strategies to increase brand visibility and community engagement will be crucial. You will also be responsible for email marketing campaigns, including list management, segmentation, and campaign automation. Analyzing website traffic and campaign performance using tools like Google Analytics, and generating reports with actionable insights, will be a core part of your role. Staying up-to-date with the latest digital marketing trends and best practices is essential.
We are looking for candidates with a Bachelor's degree in Marketing, Communications, or a related field, or equivalent proven experience. A minimum of 2-3 years of experience in digital marketing is required. Demonstrable experience with SEO/SEM, content creation, social media marketing, and email marketing platforms is essential. Proficiency in Google Analytics and other relevant marketing analytics tools is a must. Excellent written and verbal communication skills, strong analytical abilities, and a creative mindset are required. The ability to work effectively in a hybrid environment and collaborate with cross-functional teams is important. Join our team in Glasgow and help us amplify our digital presence.
Key responsibilities include creating and optimizing engaging content for websites, social media platforms, and other digital channels. You will manage paid advertising campaigns (PPC) on platforms such as Google Ads and social media, monitoring performance and optimizing for ROI. Developing and executing social media strategies to increase brand visibility and community engagement will be crucial. You will also be responsible for email marketing campaigns, including list management, segmentation, and campaign automation. Analyzing website traffic and campaign performance using tools like Google Analytics, and generating reports with actionable insights, will be a core part of your role. Staying up-to-date with the latest digital marketing trends and best practices is essential.
We are looking for candidates with a Bachelor's degree in Marketing, Communications, or a related field, or equivalent proven experience. A minimum of 2-3 years of experience in digital marketing is required. Demonstrable experience with SEO/SEM, content creation, social media marketing, and email marketing platforms is essential. Proficiency in Google Analytics and other relevant marketing analytics tools is a must. Excellent written and verbal communication skills, strong analytical abilities, and a creative mindset are required. The ability to work effectively in a hybrid environment and collaborate with cross-functional teams is important. Join our team in Glasgow and help us amplify our digital presence.
This advertiser has chosen not to accept applicants from your region.
1
Digital Marketing Specialist
G1 1AA Glasgow, Scotland
£35000 Annually
WhatJobs
Posted 16 days ago
Job Viewed
Job Description
Our client, a dynamic and rapidly growing e-commerce brand, is searching for a talented Digital Marketing Specialist to join their innovative team in Glasgow, Scotland, UK . This role offers a flexible hybrid work model, allowing for a balance between in-office collaboration and remote working. You will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns to drive brand awareness, customer acquisition, and sales growth. This position requires a creative and data-driven individual with a passion for all things digital.
Key responsibilities include:
The ideal candidate will hold a Bachelor's degree in Marketing, Communications, or a related field. A minimum of 3 years of experience in digital marketing, with a proven track record of successful campaign management, is required. Strong knowledge of SEO, SEM, social media marketing, content marketing, and email marketing platforms is essential. Proficiency in Google Analytics and Google Ads is a must. Excellent analytical, copywriting, and communication skills are highly valued. Experience with marketing automation tools and CRM systems would be a plus. This is a fantastic opportunity to make a significant impact on a growing brand and advance your career in a supportive and creative environment.
Key responsibilities include:
- Developing and executing integrated digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing.
- Managing and optimizing paid advertising campaigns (e.g., Google Ads, social media ads) to maximize ROI.
- Conducting keyword research and implementing SEO best practices to improve organic search rankings.
- Creating engaging and compelling content for social media platforms, blogs, and email newsletters.
- Monitoring and analyzing campaign performance using tools like Google Analytics, providing regular reports with insights and recommendations.
- A/B testing different marketing approaches to identify what resonates best with our target audience.
- Staying up-to-date with the latest digital marketing trends, tools, and best practices.
- Collaborating with the design and content teams to ensure brand consistency and effective messaging.
- Managing the company's social media presence and community engagement.
- Identifying new opportunities for digital growth and innovation.
- Contributing to the overall marketing strategy and brand development.
The ideal candidate will hold a Bachelor's degree in Marketing, Communications, or a related field. A minimum of 3 years of experience in digital marketing, with a proven track record of successful campaign management, is required. Strong knowledge of SEO, SEM, social media marketing, content marketing, and email marketing platforms is essential. Proficiency in Google Analytics and Google Ads is a must. Excellent analytical, copywriting, and communication skills are highly valued. Experience with marketing automation tools and CRM systems would be a plus. This is a fantastic opportunity to make a significant impact on a growing brand and advance your career in a supportive and creative environment.
This advertiser has chosen not to accept applicants from your region.
2
Digital Marketing Specialist - SEO & Content
G1 2HL Glasgow, Scotland
£40000 Annually
WhatJobs
Posted 15 days ago
Job Viewed
Job Description
Position Overview:
Our client, a dynamic and forward-thinking digital agency, is seeking a talented Digital Marketing Specialist with a focus on SEO and Content Marketing. This is a fully remote position, offering the flexibility to work from anywhere in the UK. You will be responsible for developing and executing effective SEO strategies and creating compelling content that drives organic traffic, engagement, and conversions for our clients. The ideal candidate possesses a deep understanding of search engine algorithms, keyword research, on-page and off-page optimization techniques, and content creation best practices. You will play a vital role in enhancing our clients' online visibility and achieving their digital marketing objectives.
Key Responsibilities:
Qualifications and Skills:
This is an exciting remote opportunity for a talented digital marketer to make a significant impact. If you are passionate about SEO, content creation, and driving online growth, we encourage you to apply.
Our client, a dynamic and forward-thinking digital agency, is seeking a talented Digital Marketing Specialist with a focus on SEO and Content Marketing. This is a fully remote position, offering the flexibility to work from anywhere in the UK. You will be responsible for developing and executing effective SEO strategies and creating compelling content that drives organic traffic, engagement, and conversions for our clients. The ideal candidate possesses a deep understanding of search engine algorithms, keyword research, on-page and off-page optimization techniques, and content creation best practices. You will play a vital role in enhancing our clients' online visibility and achieving their digital marketing objectives.
Key Responsibilities:
- Develop and implement comprehensive SEO strategies to improve organic search rankings and drive qualified traffic.
- Conduct in-depth keyword research, competitor analysis, and website audits to identify optimization opportunities.
- Optimize website content, meta descriptions, title tags, and internal linking for search engines.
- Manage and execute link-building campaigns to enhance website authority and backlink profile.
- Create high-quality, engaging, and SEO-friendly content, including blog posts, articles, website copy, and social media updates.
- Develop and manage a content calendar, aligning content creation with SEO goals and marketing campaigns.
- Monitor and analyze website traffic, SEO performance, and conversion rates using tools such as Google Analytics and Google Search Console.
- Stay up-to-date with the latest SEO trends, algorithm updates, and digital marketing best practices.
- Collaborate with web developers and designers to ensure technical SEO requirements are met.
- Track, report, and present SEO and content marketing performance to clients and internal teams.
- Identify and capitalize on emerging content trends and opportunities.
- Provide strategic recommendations for website design and user experience improvements to support SEO efforts.
Qualifications and Skills:
- Proven experience as a Digital Marketing Specialist, SEO Specialist, or Content Marketer.
- Demonstrable success in improving organic search rankings and driving traffic through SEO and content strategies.
- Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
- Excellent understanding of on-page, off-page, and technical SEO principles.
- Strong content creation and copywriting skills, with an ability to produce engaging and informative material.
- Experience with content management systems (CMS) like WordPress.
- Knowledge of social media marketing and its integration with SEO and content efforts.
- Excellent analytical and problem-solving skills.
- Strong written and verbal communication skills.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
- Bachelor's degree in Marketing, Communications, English, or a related field, or equivalent practical experience.
This is an exciting remote opportunity for a talented digital marketer to make a significant impact. If you are passionate about SEO, content creation, and driving online growth, we encourage you to apply.
This advertiser has chosen not to accept applicants from your region.
3
Digital Marketing Specialist - Social Media & E-commerce
G1 1AA Glasgow, Scotland
£40000 Annually
WhatJobs
Posted 25 days ago
Job Viewed
Job Description
Our client, a vibrant and fast-growing e-commerce business, is seeking a creative and analytical Digital Marketing Specialist with a focus on social media and e-commerce strategy. This is a fully remote position, ideal for a candidate passionate about online engagement and driving sales, with an appreciation for the Glasgow, Scotland, UK market. You will be responsible for developing and executing innovative social media campaigns to enhance brand awareness, drive website traffic, and boost online sales. This includes managing content calendars, creating engaging posts, running paid social advertising campaigns, and analyzing performance metrics. The ideal candidate will have a strong understanding of various social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc.), e-commerce best practices, and SEO principles. You will work closely with the marketing team to ensure a cohesive brand message across all digital channels. Responsibilities include monitoring social media trends, engaging with online communities, managing influencer collaborations, and optimizing social media advertising spend for maximum ROI. Experience with e-commerce platforms and analytics tools (e.g., Google Analytics, platform-specific insights) is essential for tracking campaign effectiveness and making data-driven adjustments. You should be proficient in content creation, including graphic design and basic video editing skills, to produce compelling visual assets. Excellent written and verbal communication skills are required for crafting engaging copy and interacting with the online audience. The role demands a proactive individual with a passion for digital marketing, a keen eye for detail, and the ability to work independently in a remote setting. Key responsibilities include:
- Developing and implementing social media marketing strategies.
- Creating engaging content (text, images, video) for various social platforms.
- Managing and optimizing paid social media advertising campaigns.
- Monitoring social media performance, analyzing key metrics, and reporting on results.
- Engaging with followers, responding to comments and messages promptly.
- Identifying and collaborating with relevant influencers and brand advocates.
- Staying up-to-date with social media trends, platform updates, and best practices.
- Integrating social media efforts with broader e-commerce and marketing campaigns.
- Conducting competitor analysis and market research.
- Assisting with other digital marketing initiatives as needed.
This advertiser has chosen not to accept applicants from your region.
4
Senior Digital Marketing Specialist
G1 1AA Glasgow, Scotland
£45000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client is seeking a highly skilled and experienced Senior Digital Marketing Specialist to join their dynamic marketing team. This is a fully remote, permanent position, offering the flexibility to work from anywhere in the UK.
The ideal candidate will be a strategic thinker with a proven track record of developing and executing successful digital marketing campaigns across various channels. You will be responsible for managing SEO/SEM, email marketing, social media, and display advertising campaigns. Your primary goal will be to drive website traffic, generate leads, and increase brand awareness.
Key Responsibilities:
The ideal candidate will be a strategic thinker with a proven track record of developing and executing successful digital marketing campaigns across various channels. You will be responsible for managing SEO/SEM, email marketing, social media, and display advertising campaigns. Your primary goal will be to drive website traffic, generate leads, and increase brand awareness.
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies aligned with business objectives.
- Manage and optimize SEO efforts to improve organic search rankings and drive qualified traffic.
- Plan and execute SEM campaigns using Google Ads and other paid search platforms.
- Create engaging email marketing campaigns, including segmentation, A/B testing, and performance analysis.
- Oversee social media strategy, content creation, and community engagement across various platforms.
- Design and manage display advertising campaigns, including retargeting and programmatic advertising.
- Analyze campaign performance, identify key trends, and provide actionable insights for optimization.
- Collaborate with content creators, graphic designers, and web developers to ensure cohesive brand messaging.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Manage marketing budgets and ensure efficient allocation of resources.
- Prepare regular reports on campaign performance for senior management.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing.
- Proven experience with SEO, SEM, content marketing, email marketing, and social media marketing.
- Proficiency in Google Analytics, Google Ads, and other relevant marketing analytics tools.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo) is a plus.
- Excellent analytical, problem-solving, and project management skills.
- Strong written and verbal communication skills.
- Ability to work independently and as part of a remote team.
- A passion for data-driven marketing and continuous improvement.
This advertiser has chosen not to accept applicants from your region.
5
Senior Digital Marketing Specialist
G1 1AA Glasgow, Scotland
£50000 Annually
WhatJobs
Posted 8 days ago
Job Viewed
Job Description
Our client is seeking a highly motivated and experienced Senior Digital Marketing Specialist to join their dynamic and fully remote team. This role is pivotal in developing, implementing, and managing marketing campaigns that promote our brand and services. As a remote-first organization, we foster a collaborative environment where innovative ideas are encouraged and contributions are valued, regardless of physical location. You will be instrumental in driving online growth and enhancing brand visibility through strategic digital initiatives. Your primary responsibilities will include managing SEO/SEM, social media campaigns, email marketing, and content creation. You will analyze market trends, identify opportunities for growth, and develop data-driven strategies to achieve marketing objectives. A strong understanding of digital marketing tools and platforms is essential. You will also be responsible for tracking and reporting on campaign performance, making adjustments as needed to optimize results. The ideal candidate will possess a proven track record of success in digital marketing, with a deep understanding of the latest digital trends and best practices. Excellent communication and analytical skills are a must, as is the ability to work independently and manage multiple projects simultaneously in a fast-paced environment. This is an exceptional opportunity to contribute to a forward-thinking company and make a significant impact on its digital presence, all from the comfort of your chosen location within Glasgow, Scotland, UK . We are looking for someone who is passionate about digital marketing and driven by results.
This advertiser has chosen not to accept applicants from your region.
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6
Senior Digital Marketing Specialist
G1 1TT Glasgow, Scotland
£45000 Annually
WhatJobs
Posted 9 days ago
Job Viewed
Job Description
Our client is seeking a strategic and data-driven Senior Digital Marketing Specialist to join their expanding team. This role offers a hybrid working model, combining remote flexibility with essential in-office collaboration in Glasgow, Scotland, UK . You will be responsible for developing and executing comprehensive digital marketing campaigns to drive brand awareness, lead generation, and customer acquisition. This position requires a deep understanding of various digital channels, including SEO, SEM, social media marketing, email marketing, and content marketing. You will analyze campaign performance, identify opportunities for optimization, and manage budgets effectively to achieve marketing objectives.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement integrated digital marketing strategies across multiple channels.
- Manage and optimize SEO/SEM campaigns to improve search engine rankings and drive qualified traffic.
- Oversee social media strategy, content creation, and community engagement.
- Plan and execute email marketing campaigns, including segmentation, automation, and performance analysis.
- Create compelling and engaging content for various digital platforms, including blog posts, website copy, and social media updates.
- Monitor, analyze, and report on key digital marketing metrics and KPIs.
- Conduct market research and competitor analysis to identify new opportunities.
- Manage digital advertising budgets and ensure ROI targets are met.
- Collaborate with internal teams (sales, product, design) to ensure marketing alignment.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- 5+ years of experience in digital marketing, with a focus on B2C or B2B campaigns.
- Proven experience with SEO, SEM, social media marketing, and email marketing platforms.
- Proficiency in Google Analytics, Google Ads, and other relevant marketing tools.
- Experience with marketing automation software (e.g., HubSpot, Marketo).
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and meet deadlines.
This advertiser has chosen not to accept applicants from your region.
7
Senior Digital Marketing Specialist
G2 1DH Glasgow, Scotland
£45000 Annually
WhatJobs
Posted 9 days ago
Job Viewed
Job Description
Our client, a dynamic and innovative digital agency based in the heart of Glasgow, Scotland, UK , is seeking a highly motivated and experienced Senior Digital Marketing Specialist to join their growing team. This is an exciting opportunity to take ownership of key marketing campaigns and drive significant growth for a diverse range of clients.
The ideal candidate will possess a deep understanding of the digital landscape, with proven experience in developing and executing comprehensive digital marketing strategies. You will be responsible for managing SEO/SEM, social media campaigns, email marketing, content marketing, and performance analysis. This role requires a strategic thinker with a hands-on approach, capable of translating business objectives into measurable marketing outcomes.
Key Responsibilities:
The ideal candidate will possess a deep understanding of the digital landscape, with proven experience in developing and executing comprehensive digital marketing strategies. You will be responsible for managing SEO/SEM, social media campaigns, email marketing, content marketing, and performance analysis. This role requires a strategic thinker with a hands-on approach, capable of translating business objectives into measurable marketing outcomes.
Key Responsibilities:
- Develop and implement innovative digital marketing strategies across multiple channels to achieve client objectives.
- Manage and optimize SEO and SEM campaigns, ensuring high search engine rankings and effective ad spend.
- Oversee social media strategy, content creation, and community engagement to build brand awareness and drive traffic.
- Design and execute targeted email marketing campaigns, nurturing leads and driving conversions.
- Create compelling content, including blog posts, website copy, and ad creatives, aligned with brand voice and marketing goals.
- Analyze campaign performance using tools like Google Analytics, identifying key insights and providing actionable recommendations for improvement.
- Collaborate with design and development teams to ensure seamless campaign execution and website integration.
- Stay abreast of the latest digital marketing trends, tools, and best practices, incorporating them into strategies.
- Manage client relationships, providing regular reports and insights on campaign performance.
- Mentor junior members of the marketing team, fostering a culture of continuous learning and development.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a focus on strategy and execution.
- Proven track record of success in managing SEO/SEM, social media, email, and content marketing.
- Proficiency in Google Analytics, Google Ads, social media management platforms, and email marketing software.
- Excellent analytical and problem-solving skills, with a strong attention to detail.
- Exceptional communication and interpersonal skills, with the ability to present complex information clearly.
- Experience in managing client accounts and delivering against KPIs.
- Familiarity with CRM systems is a plus.
- A creative mindset with a passion for data-driven decision-making.
This advertiser has chosen not to accept applicants from your region.
8
Lead Digital Marketing Specialist
G2 1DT Glasgow, Scotland
£50000 Annually
WhatJobs
Posted 19 days ago
Job Viewed
Job Description
Our client is seeking an experienced and innovative Lead Digital Marketing Specialist to drive their online presence and marketing strategies. This role offers an exciting opportunity to shape and execute cutting-edge digital campaigns that enhance brand visibility, engage target audiences, and generate qualified leads. The successful candidate will possess a deep understanding of the digital marketing landscape, including SEO, SEM, social media, content marketing, and email marketing. You will lead a small team, mentor junior marketers, and collaborate closely with cross-functional departments to achieve ambitious growth targets.
Responsibilities:
Qualifications:
Responsibilities:
- Develop, implement, and manage comprehensive digital marketing strategies to achieve business objectives.
- Oversee and optimise all digital advertising campaigns across various platforms (Google Ads, social media ads, etc.).
- Manage and grow the company's social media presence and engagement across relevant channels.
- Develop and execute SEO strategies to improve organic search rankings and website traffic.
- Create and curate compelling content for the website, blog, social media, and email campaigns.
- Manage and analyse website performance using tools like Google Analytics, identifying trends and opportunities.
- Plan and execute email marketing campaigns to nurture leads and engage existing customers.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Lead, mentor, and inspire a team of digital marketing professionals.
- Collaborate with sales, product, and design teams to ensure cohesive brand messaging and campaign execution.
- Track, analyse, and report on the performance of all digital marketing initiatives, providing insights and recommendations for improvement.
Qualifications:
- Proven experience as a Digital Marketing Manager or Lead Specialist, with a strong portfolio of successful campaigns.
- Demonstrable expertise in SEO, SEM, content marketing, social media marketing, and email marketing.
- Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics).
- Strong understanding of current digital marketing trends and technologies.
- Experience in leading and managing a marketing team.
- Excellent written and verbal communication skills, with a knack for creative storytelling.
- Proficiency in marketing automation platforms and CRM systems.
- Bachelor's degree in Marketing, Communications, or a related field.
- Ability to work effectively in a hybrid environment, collaborating with both remote and in-office colleagues.
- Strategic thinker with a results-oriented approach and a passion for innovation.
This advertiser has chosen not to accept applicants from your region.
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