2,057 Digital Strategy jobs in the United Kingdom

Overview:

The Manager of Digital Strategy will be responsible for developing and implementing the digital strategy of Process Automation organization. This role involves identifying digital opportunities, creating digital transformation roadmaps, and ensuring that digital initiatives align with business objectives to drive growth and innovation. The Manager of Digital Strategy collaborates with cross-functional teams, including IT, marketing, product management, and operations, to integrate digital technologies and strategies into the company’s overall business plan. This does is not require to be based in the UK.

Key Responsibilities:

• Develop and execute a comprehensive digital strategy that aligns with the Process Automation business objectives.
• Identify and prioritize digital opportunities and initiatives to drive business growth and innovation.
• Develop digital transformation roadmaps and implement best practices to drive change.
• Implement digital transformation projects, ensuring they are completed on time, within budget, and meet business objectives.
• Collaborate with IT, marketing, product management, and operations teams to integrate digital strategies into the overall business plan.
• Conduct market research and competitive analysis to identify trends and opportunities in the digital landscape.
• Use data-driven insights to inform digital strategies and decision-making.
• Ensure effective communication and alignment with stakeholders throughout the digital strategy lifecycle
• Monitor and analyze the performance of digital initiatives using key performance indicators (KPIs) and analytics tools.
• Ensure continuous improvement processes to enhance the effectiveness of digital strategies aligned to latest advancements in digital technologies & strategies.

Ideal Candidate Profile:

• Deep understanding of digital strategy development, implementation, and optimization.
• Knowledge of digital marketing, digital transformation, and emerging digital technologies.
• Ability to develop and execute long-term digital strategies aligned with business objectives.
• Experience in identifying digital opportunities and developing strategies to capitalize on them.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent problem-solving skills with a proactive approach to addressing digital strategy challenges
• Proficiency in digital strategy tools and software, such as analytics platforms, CRM systems, and project management tools.
• Experience with digital marketing technologies, data analytics, and digital transformation tools.
• Strong leadership skills with the ability to inspire and lead a high-performing digital strategy team.
• Experience in managing cross-functional teams and working collaboratively with other senior executives.

Education & Qualifications:

• A bachelor’s degree in marketing, Business Administration, Information Technology, Digital Media, or a related field is typically required. Many Directors of Digital Strategy also hold advanced degrees such as an MBA or a master’s in digital marketing or information technology.

Professional certifications such as Certified Digital Marketing Professional (CDMP) or Certified ScrumMaster (CSM) can enhance a candidate’s credentials.

• A proven track record in developing and implementing successful digital content strategies for brands or media outlets.
• Extensive experience in content creation, editorial management, SEO, and social media marketing.
• Strong leadership and team management skills, with experience managing remote teams.
• Proficiency with content management systems (CMS), analytics tools (e.g., Google Analytics), and social media management platforms.
• Excellent copywriting, editing, and storytelling abilities.
• A strategic mindset with a keen eye for detail and a data-driven approach to decision-making.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Exceptional communication and presentation skills.

About Us: VML HEALTH

VML HEALTH is a leading global healthcare agency that partners with clients to build connected experiences across the healthcare ecosystem. A deep understanding of individual needs and behaviour, and how they are connected, allows us to create seamless experiences. And when these experiences are personalized, unique and relevant at every touchpoint, their power is all the more profound.

We power connections beyond science into human behaviour. We believe that science can change the world and that changing the world starts with a single person behaving differently. Overcoming beliefs and barriers to make life better for patients and healthcare communities is second nature to us.

Within VML HEALTH is the Global Strategy Team (GST), home to a diverse set of strategic thinkers. It represents the highest levels of strategic competency under an agile business model, working independently with clients or as part of an integrated agency team. The GST brings together four key disciplines to build brands and shape the healthcare environment from as early as pipeline development through to loss of exclusivity: Medical Strategy, Engagement Strategy, Brand Strategy, and Medical Consulting. This role sits with the Engagement Strategy team and our European Hub.

About the Position

Title: Strategy Director (Digital)

Reports to: Head of Engagement Strategy

Location : Can be based either in our London or Manchester office (hybrid)

This role requires someone with experience either working within a dedicated heath agency or managing pharma clients.

Where you shine

As Strategy Director, you will quarterback a human-centered approach to translating human empathy and an understanding of the world into meaningful and impactful experiences. We work to anticipate emerging opportunities at the intersection of people, culture, technology and business, identifying where to play and how to win for our clients. As Senior Engagement Strategist, you will lead by understanding the root of client business challenges, framing problems in unexpected ways, and providing inspiration and clarity through thought leadership. Engagement strategy is core to the VML Health strategy capability, providing leadership across strategy, and innovation in customer engagement practices.

The Strategy Director operates independently, leveraging a team of junior engagement strategists to help drive projects, organic growth and new business. The Senior Engagement Strategist is expected to manage the discovery, synthesis, development and business impact of engagement strategies. Like all strategists on our team, you’ll be expected to inspire change through innate curiosity, a drive for impact, and an orientation that puts strategy into immediate action.

What your success will look like

Your Day-to-Day Impact:

• Develop a deep understanding of our clients’ customers’ wants, needs, and behaviors across the full customer journey
• Oversee the development and orchestration of engagement and omnichannel strategy – connection of strategic goals to engagement priorities to channel specific strategies (e.g. social, CRM, website, paid media, apps, rep-delivered and more) This includes building connected ecosystems and enabling personalization at scale to maximize customer impact and drive business results.
• Sets expectations for how the segment/audience profile fits into the project and how it helps set the stage
• Strong understanding of various analytical frameworks and methodologies, and the ability to analyze and translate data into a concise story
• Lead workshop planning and proposals, development of measurement strategy and analytics approaches, execution of engagement planning and tactical exercises, and content generation and presentation strategies

Your role with clients:

• Oversees strategic development on at least one major client and/or oversee multiple clients
• Engages with and helps manage senior client relationships as a key strategic and business partner
• Lead and support engagement strategy development on new business pitches
• Constantly seeks to improve client work and actively analyzes client’s challenges and opportunities
• Provides key support and partnership in leading key strategy deliverables by guiding the strategic direction in relation to our clients’ brand development and marketing approach

Your Role in Team Growth:

• Provide guidance and support to Junior and Mid Engagement strategists in strategy development
• Recognize how to motivate junior strategists – what they need to learn and where they can contribute
• Challenges team to uncover innovative tools and ideas, and to pursue growth opportunities
• Demonstrates and inspires team to take risks and challenge convention
• Collaborate effectively with other strategists, Client Engagement, Medical, and Creative disciplines on business, brand and communications strategies

Who you are and what you bring

• 7-13 years of experience in overall research and strategic planning experience
• HCP and DTC marketing agency experience
• Critical and analytical thinker, innovator and visionary that inspires creativity
• Demonstrates passion, familiarity, and curiosity with the practice
• Deep understading of Global, Regional and local communication context, and strong experience in developing communication plans across these levels.
• A genuine passion for driving innovation within engagement strategy practices
• Excellent collaboration skills across various business functions, from tech enablement, data, and digital and hybrid production.
• Able to develop strong client relationships and trust based on deep immersion in the client’s business
• Highly collaborative and able to work effectively across internal and external stakeholders
• Excellent written and verbal communication skills
• Minimum of a bachelor’s degree and a multidisciplinary background, including developing business strategy, marketing strategy, consumer insight, and/or account planning

#LI-EMEA #LI-HYRBID

About Us: VML HEALTH

VML HEALTH is a leading global healthcare agency that partners with clients to build connected experiences across the healthcare ecosystem. A deep understanding of individual needs and behaviour, and how they are connected, allows us to create seamless experiences. And when these experiences are personalized, unique and relevant at every touchpoint, their power is all the more profound.

We power connections beyond science into human behaviour. We believe that science can change the world and that changing the world starts with a single person behaving differently. Overcoming beliefs and barriers to make life better for patients and healthcare communities is second nature to us.

Within VML HEALTH is the Global Strategy Team (GST), home to a diverse set of strategic thinkers. It represents the highest levels of strategic competency under an agile business model, working independently with clients or as part of an integrated agency team. The GST brings together four key disciplines to build brands and shape the healthcare environment from as early as pipeline development through to loss of exclusivity: Medical Strategy, Engagement Strategy, Brand Strategy, and Medical Consulting. This role sits with the Engagement Strategy team and our European Hub.

About the Position

Title: Strategy Director (Digital)

Reports to: Head of Engagement Strategy

Location : Can be based either in our London or Manchester office (hybrid)

This role requires someone with experience either working within a dedicated heath agency or managing pharma clients.

Where you shine

As Strategy Director, you will quarterback a human-centered approach to translating human empathy and an understanding of the world into meaningful and impactful experiences. We work to anticipate emerging opportunities at the intersection of people, culture, technology and business, identifying where to play and how to win for our clients. As Senior Engagement Strategist, you will lead by understanding the root of client business challenges, framing problems in unexpected ways, and providing inspiration and clarity through thought leadership. Engagement strategy is core to the VML Health strategy capability, providing leadership across strategy, and innovation in customer engagement practices.

The Strategy Director operates independently, leveraging a team of junior engagement strategists to help drive projects, organic growth and new business. The Senior Engagement Strategist is expected to manage the discovery, synthesis, development and business impact of engagement strategies. Like all strategists on our team, you’ll be expected to inspire change through innate curiosity, a drive for impact, and an orientation that puts strategy into immediate action.

What your success will look like

Your Day-to-Day Impact:

• Develop a deep understanding of our clients’ customers’ wants, needs, and behaviors across the full customer journey
• Oversee the development and orchestration of engagement and omnichannel strategy – connection of strategic goals to engagement priorities to channel specific strategies (e.g. social, CRM, website, paid media, apps, rep-delivered and more) This includes building connected ecosystems and enabling personalization at scale to maximize customer impact and drive business results.
• Sets expectations for how the segment/audience profile fits into the project and how it helps set the stage
• Strong understanding of various analytical frameworks and methodologies, and the ability to analyze and translate data into a concise story
• Lead workshop planning and proposals, development of measurement strategy and analytics approaches, execution of engagement planning and tactical exercises, and content generation and presentation strategies

Your role with clients:

• Oversees strategic development on at least one major client and/or oversee multiple clients
• Engages with and helps manage senior client relationships as a key strategic and business partner
• Lead and support engagement strategy development on new business pitches
• Constantly seeks to improve client work and actively analyzes client’s challenges and opportunities
• Provides key support and partnership in leading key strategy deliverables by guiding the strategic direction in relation to our clients’ brand development and marketing approach

Your Role in Team Growth:

• Provide guidance and support to Junior and Mid Engagement strategists in strategy development
• Recognize how to motivate junior strategists – what they need to learn and where they can contribute
• Challenges team to uncover innovative tools and ideas, and to pursue growth opportunities
• Demonstrates and inspires team to take risks and challenge convention
• Collaborate effectively with other strategists, Client Engagement, Medical, and Creative disciplines on business, brand and communications strategies

Who you are and what you bring

• 7-13 years of experience in overall research and strategic planning experience
• HCP and DTC marketing agency experience
• Critical and analytical thinker, innovator and visionary that inspires creativity
• Demonstrates passion, familiarity, and curiosity with the practice
• Deep understading of Global, Regional and local communication context, and strong experience in developing communication plans across these levels.
• A genuine passion for driving innovation within engagement strategy practices
• Excellent collaboration skills across various business functions, from tech enablement, data, and digital and hybrid production.
• Able to develop strong client relationships and trust based on deep immersion in the client’s business
• Highly collaborative and able to work effectively across internal and external stakeholders
• Excellent written and verbal communication skills
• Minimum of a bachelor’s degree and a multidisciplinary background, including developing business strategy, marketing strategy, consumer insight, and/or account planning

#LI-EMEA #LI-HYRBID

• Develop and implement comprehensive digital marketing strategies, with a strong emphasis on content marketing.
• Create, curate, and manage engaging content across various digital platforms, including websites, blogs, social media, and email newsletters.
• Conduct keyword research and implement SEO best practices to optimize content for search engines.
• Analyze digital marketing campaign performance using tools like Google Analytics, SEMrush, and social media analytics platforms.
• Manage social media channels, including content planning, posting, and community engagement.
• Develop and execute email marketing campaigns to nurture leads and engage customers.
• Collaborate with design and product teams to create visually appealing and effective marketing materials.
• Monitor industry trends and competitor activities to identify new opportunities and challenges.
• Track and report on key marketing metrics (e.g., website traffic, conversion rates, engagement).
• Contribute to the overall brand strategy and messaging.
• Manage the content calendar and ensure timely delivery of all marketing assets.

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 5 years of experience in digital marketing, with a proven specialization in content strategy and creation.
• Strong understanding of SEO, SEM, social media marketing, and email marketing principles.
• Excellent written and verbal communication skills, with exceptional copywriting and editing abilities.
• Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, CMS like WordPress, social media management tools, email marketing software).
• Demonstrated ability to analyze data and translate insights into actionable marketing strategies.
• Creative thinking and a passion for storytelling.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Experience in the media or publishing industry is a plus.

• Developing and implementing a comprehensive content marketing strategy aligned with business goals and target audience.
• Creating, curating, and managing engaging content for various channels, including blog posts, articles, social media updates, website copy, email newsletters, and video scripts.
• Optimizing content for search engines (SEO) to improve organic visibility and drive website traffic.
• Managing social media presence, fostering community engagement, and monitoring social trends.
• Analyzing content performance using analytics tools (e.g., Google Analytics, social media insights) and generating regular reports.
• Collaborating with design and development teams to ensure content is visually appealing and user-friendly.
• Identifying new content opportunities and emerging platforms.
• Staying up-to-date with digital marketing trends, SEO best practices, and content marketing innovations.
• Managing content calendars and ensuring timely delivery of all content assets.
• Contributing to broader digital marketing campaigns and initiatives.

• Develop and implement a cohesive digital marketing strategy encompassing SEO, SEM, social media, email marketing, content marketing, and affiliate marketing.
• Manage and optimize paid advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads to maximize ROI.
• Oversee the creation and distribution of engaging content across all digital touchpoints, ensuring brand consistency and resonance with target audiences.
• Analyze website traffic, campaign performance, and customer behavior using analytics tools (e.g., Google Analytics, Adobe Analytics) to identify trends and opportunities for optimization.
• Lead social media strategy, including content planning, community management, and social listening to build brand loyalty and engagement.
• Develop and execute email marketing campaigns, including segmentation, A/B testing, and performance tracking.
• Collaborate with internal creative, product, and sales teams to ensure integrated marketing efforts.
• Stay updated with the latest digital marketing trends, technologies, and best practices, providing insights and recommendations.
• Manage digital marketing budgets effectively, ensuring efficient allocation of resources.
• Report on key performance indicators (KPIs) to senior leadership, providing strategic insights and recommendations for improvement.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree is a plus.
• Minimum of 7 years of experience in digital marketing, with a proven track record of success in developing and executing digital strategies for FMCG brands.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing platforms.
• Proficiency with web analytics tools (e.g., Google Analytics) and marketing automation software.
• Strong analytical skills and the ability to interpret data to drive strategic decisions.
• Excellent written and verbal communication skills, with a creative mindset.
• Experience managing marketing budgets and agency relationships.
• Demonstrated ability to work independently and manage multiple projects simultaneously in a remote setting.
• Strategic thinking and a passion for driving measurable results.

• Develop and implement integrated digital marketing strategies to drive brand awareness and lead generation.
• Manage and optimize SEO, SEM, social media, email marketing, and content marketing initiatives.
• Analyze campaign performance using Google Analytics and other tools, identifying areas for improvement.
• Conduct market research and competitor analysis to identify new opportunities.
• Create and oversee the production of engaging marketing content across various digital channels.
• Manage the digital marketing budget effectively and track ROI.
• Collaborate with cross-functional teams to ensure brand consistency and campaign alignment.
• Stay up-to-date with the latest digital marketing trends and technologies.
• Report on key marketing metrics and provide insights to senior management.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 6 years of experience in digital marketing, with a focus on strategy and execution.
• Proven success in managing and optimizing various digital marketing channels (SEO, SEM, Social Media, Email, Content).
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media platforms, and marketing automation software.
• Strong analytical and data interpretation skills.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Experience in managing marketing budgets and measuring campaign effectiveness.
• Ability to work independently and manage multiple projects simultaneously in a remote setting.
• Team player with strong collaboration skills.