153 Digital Strategy jobs in the United Kingdom

About Us: VML HEALTH

VML HEALTH is a leading global healthcare agency that partners with clients to build connected experiences across the healthcare ecosystem. A deep understanding of individual needs and behaviour, and how they are connected, allows us to create seamless experiences. And when these experiences are personalized, unique and relevant at every touchpoint, their power is all the more profound.

We power connections beyond science into human behaviour. We believe that science can change the world and that changing the world starts with a single person behaving differently. Overcoming beliefs and barriers to make life better for patients and healthcare communities is second nature to us.

Within VML HEALTH is the Global Strategy Team (GST), home to a diverse set of strategic thinkers. It represents the highest levels of strategic competency under an agile business model, working independently with clients or as part of an integrated agency team. The GST brings together four key disciplines to build brands and shape the healthcare environment from as early as pipeline development through to loss of exclusivity: Medical Strategy, Engagement Strategy, Brand Strategy, and Medical Consulting. This role sits with the Engagement Strategy team and our European Hub.

About the Position

Title: Strategy Director (Digital)

Reports to: Head of Engagement Strategy

Location : Can be based either in our London or Manchester office (hybrid)

This role requires someone with experience either working within a dedicated heath agency or managing pharma clients.

Where you shine

As Strategy Director, you will quarterback a human-centered approach to translating human empathy and an understanding of the world into meaningful and impactful experiences. We work to anticipate emerging opportunities at the intersection of people, culture, technology and business, identifying where to play and how to win for our clients. As Senior Engagement Strategist, you will lead by understanding the root of client business challenges, framing problems in unexpected ways, and providing inspiration and clarity through thought leadership. Engagement strategy is core to the VML Health strategy capability, providing leadership across strategy, and innovation in customer engagement practices.

The Strategy Director operates independently, leveraging a team of junior engagement strategists to help drive projects, organic growth and new business. The Senior Engagement Strategist is expected to manage the discovery, synthesis, development and business impact of engagement strategies. Like all strategists on our team, you’ll be expected to inspire change through innate curiosity, a drive for impact, and an orientation that puts strategy into immediate action.

What your success will look like

Your Day-to-Day Impact:

• Develop a deep understanding of our clients’ customers’ wants, needs, and behaviors across the full customer journey
• Oversee the development and orchestration of engagement and omnichannel strategy – connection of strategic goals to engagement priorities to channel specific strategies (e.g. social, CRM, website, paid media, apps, rep-delivered and more) This includes building connected ecosystems and enabling personalization at scale to maximize customer impact and drive business results.
• Sets expectations for how the segment/audience profile fits into the project and how it helps set the stage
• Strong understanding of various analytical frameworks and methodologies, and the ability to analyze and translate data into a concise story
• Lead workshop planning and proposals, development of measurement strategy and analytics approaches, execution of engagement planning and tactical exercises, and content generation and presentation strategies

Your role with clients:

• Oversees strategic development on at least one major client and/or oversee multiple clients
• Engages with and helps manage senior client relationships as a key strategic and business partner
• Lead and support engagement strategy development on new business pitches
• Constantly seeks to improve client work and actively analyzes client’s challenges and opportunities
• Provides key support and partnership in leading key strategy deliverables by guiding the strategic direction in relation to our clients’ brand development and marketing approach

Your Role in Team Growth:

• Provide guidance and support to Junior and Mid Engagement strategists in strategy development
• Recognize how to motivate junior strategists – what they need to learn and where they can contribute
• Challenges team to uncover innovative tools and ideas, and to pursue growth opportunities
• Demonstrates and inspires team to take risks and challenge convention
• Collaborate effectively with other strategists, Client Engagement, Medical, and Creative disciplines on business, brand and communications strategies

Who you are and what you bring

• 7-13 years of experience in overall research and strategic planning experience
• HCP and DTC marketing agency experience
• Critical and analytical thinker, innovator and visionary that inspires creativity
• Demonstrates passion, familiarity, and curiosity with the practice
• Deep understading of Global, Regional and local communication context, and strong experience in developing communication plans across these levels.
• A genuine passion for driving innovation within engagement strategy practices
• Excellent collaboration skills across various business functions, from tech enablement, data, and digital and hybrid production.
• Able to develop strong client relationships and trust based on deep immersion in the client’s business
• Highly collaborative and able to work effectively across internal and external stakeholders
• Excellent written and verbal communication skills
• Minimum of a bachelor’s degree and a multidisciplinary background, including developing business strategy, marketing strategy, consumer insight, and/or

About Us: VML HEALTH

VML HEALTH is a leading global healthcare agency that partners with clients to build connected experiences across the healthcare ecosystem. A deep understanding of individual needs and behaviour, and how they are connected, allows us to create seamless experiences. And when these experiences are personalized, unique and relevant at every touchpoint, their power is all the more profound.

We power connections beyond science into human behaviour. We believe that science can change the world and that changing the world starts with a single person behaving differently. Overcoming beliefs and barriers to make life better for patients and healthcare communities is second nature to us.

Within VML HEALTH is the Global Strategy Team (GST), home to a diverse set of strategic thinkers. It represents the highest levels of strategic competency under an agile business model, working independently with clients or as part of an integrated agency team. The GST brings together four key disciplines to build brands and shape the healthcare environment from as early as pipeline development through to loss of exclusivity: Medical Strategy, Engagement Strategy, Brand Strategy, and Medical Consulting. This role sits with the Engagement Strategy team and our European Hub.

About the Position

Title: Strategy Director (Digital)

Reports to: Head of Engagement Strategy

Location : Can be based either in our London or Manchester office (hybrid)

This role requires someone with experience either working within a dedicated heath agency or managing pharma clients.

Where you shine

As Strategy Director, you will quarterback a human-centered approach to translating human empathy and an understanding of the world into meaningful and impactful experiences. We work to anticipate emerging opportunities at the intersection of people, culture, technology and business, identifying where to play and how to win for our clients. As Senior Engagement Strategist, you will lead by understanding the root of client business challenges, framing problems in unexpected ways, and providing inspiration and clarity through thought leadership. Engagement strategy is core to the VML Health strategy capability, providing leadership across strategy, and innovation in customer engagement practices.

The Strategy Director operates independently, leveraging a team of junior engagement strategists to help drive projects, organic growth and new business. The Senior Engagement Strategist is expected to manage the discovery, synthesis, development and business impact of engagement strategies. Like all strategists on our team, you’ll be expected to inspire change through innate curiosity, a drive for impact, and an orientation that puts strategy into immediate action.

What your success will look like

Your Day-to-Day Impact:

• Develop a deep understanding of our clients’ customers’ wants, needs, and behaviors across the full customer journey
• Oversee the development and orchestration of engagement and omnichannel strategy – connection of strategic goals to engagement priorities to channel specific strategies (e.g. social, CRM, website, paid media, apps, rep-delivered and more) This includes building connected ecosystems and enabling personalization at scale to maximize customer impact and drive business results.
• Sets expectations for how the segment/audience profile fits into the project and how it helps set the stage
• Strong understanding of various analytical frameworks and methodologies, and the ability to analyze and translate data into a concise story
• Lead workshop planning and proposals, development of measurement strategy and analytics approaches, execution of engagement planning and tactical exercises, and content generation and presentation strategies

Your role with clients:

• Oversees strategic development on at least one major client and/or oversee multiple clients
• Engages with and helps manage senior client relationships as a key strategic and business partner
• Lead and support engagement strategy development on new business pitches
• Constantly seeks to improve client work and actively analyzes client’s challenges and opportunities
• Provides key support and partnership in leading key strategy deliverables by guiding the strategic direction in relation to our clients’ brand development and marketing approach

Your Role in Team Growth:

• Provide guidance and support to Junior and Mid Engagement strategists in strategy development
• Recognize how to motivate junior strategists – what they need to learn and where they can contribute
• Challenges team to uncover innovative tools and ideas, and to pursue growth opportunities
• Demonstrates and inspires team to take risks and challenge convention
• Collaborate effectively with other strategists, Client Engagement, Medical, and Creative disciplines on business, brand and communications strategies

Who you are and what you bring

• 7-13 years of experience in overall research and strategic planning experience
• HCP and DTC marketing agency experience
• Critical and analytical thinker, innovator and visionary that inspires creativity
• Demonstrates passion, familiarity, and curiosity with the practice
• Deep understading of Global, Regional and local communication context, and strong experience in developing communication plans across these levels.
• A genuine passion for driving innovation within engagement strategy practices
• Excellent collaboration skills across various business functions, from tech enablement, data, and digital and hybrid production.
• Able to develop strong client relationships and trust based on deep immersion in the client’s business
• Highly collaborative and able to work effectively across internal and external stakeholders
• Excellent written and verbal communication skills
• Minimum of a bachelor’s degree and a multidisciplinary background, including developing business strategy, marketing strategy, consumer insight, and/or

• Lead and manage digital strategy consulting engagements.
• Conduct client assessments and develop strategic recommendations.
• Analyze market trends and identify digital opportunities.
• Develop digital transformation roadmaps and implementation plans.
• Advise clients on technology selection and adoption.
• Facilitate workshops and client presentations.
• Manage project teams and ensure quality delivery.
• Build and maintain strong client relationships.

• Master's degree in Business Administration, Information Technology, or a related field.
• Minimum of 6 years of experience in management consulting, with a specialization in digital strategy.
• Proven experience in leading digital transformation projects.
• Strong understanding of various digital technologies and their business applications.
• Excellent analytical, problem-solving, and strategic thinking skills.
• Exceptional communication, presentation, and interpersonal abilities.
• Ability to manage client expectations and project deliverables.

• Developing and implementing comprehensive digital communication strategies.
• Managing and optimising social media channels and content calendars.
• Overseeing the creation of engaging digital content, including blog posts, articles, videos, and infographics.
• Building and nurturing relationships with media outlets, influencers, and partners.
• Monitoring and analysing campaign performance, reporting on key metrics.
• Managing digital advertising budgets and ensuring ROI.
• Collaborating with cross-functional teams to ensure integrated communication efforts.
• Providing guidance and mentorship to junior team members (if applicable).

• Bachelor's degree in Communications, Marketing, Public Relations, or a related field.
• 5+ years of experience in digital communications, PR, or a similar role.
• Demonstrated success in developing and executing digital communication strategies.
• Proficiency in social media management tools, analytics platforms, and content management systems.
• Excellent written, verbal, and interpersonal communication skills.
• Strong analytical and problem-solving abilities.
• Ability to work independently and collaboratively in a remote setting.

• Lead client engagements, managing teams of consultants and analysts to deliver exceptional results.
• Develop and present compelling strategic recommendations to senior client leadership.
• Conduct rigorous analysis of client business operations, market trends, and competitive landscapes.
• Design and implement digital transformation roadmaps, including technology adoption, process optimisation, and organisational change.
• Foster strong client relationships and identify opportunities for follow-on work.
• Contribute to the firm's intellectual capital through thought leadership and knowledge sharing.
• Mentor and develop junior consulting staff.

• A minimum of 8 years of experience in management consulting, with a strong focus on digital strategy or transformation.
• Proven experience in leading large-scale, complex client projects and managing diverse teams.
• Exceptional analytical, problem-solving, and strategic thinking abilities.
• Demonstrated expertise in digital technologies, emerging trends, and their business implications.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence senior stakeholders.
• A Master's degree in Business Administration (MBA) or a related field is highly preferred.
• A passion for driving innovation and creating tangible business value for clients.