10 Digital Tools jobs in the United Kingdom
Digital Solutions Architect
Posted 14 days ago
Job Viewed
Job Description
Digital Solutions Architect
Inside IR35 - up to 800/day
Milton Keynes/London - 2x per week
6-month contract
We are representing a client in the Home Counties who is embarking on a major Digital Transformation roadmap. This will modernize their legacy systems and play a crucial role in the transformation of both their IT and operating systems. With a strong focus on automation, improving processes, and leveraging data, this is a fantastic opportunity to make a significant impact on their evolving digital landscape.
They are looking for a Digital Solutions Architect to support this exciting transformation initiative, and you will have the ability to influence and shape the future technology, processes, and systems.
We are looking for:
- Proven experience as Solutions Architect, with a background in Development/Engineering
- Strong experience working in a customer-centric environment
- Expertise with Sitecore (2-3+ years), as well as XM Cloud
If this sounds of interest, please apply today!
Digital Solutions Architect
Posted 14 days ago
Job Viewed
Job Description
Digital Solutions Architect
Inside IR35 - up to 700/day
Milton Keynes/London - 2x per week
6-month contract
We are representing a client in the Home Counties who is embarking on a major Digital Transformation roadmap. This will modernize their legacy systems and play a crucial role in the transformation of both their IT and operating systems. With a strong focus on automation, improving processes, and leveraging data, this is a fantastic opportunity to make a significant impact on their evolving digital landscape.
They are looking for a Digital Solutions Architect to support this exciting transformation initiative, and you will have the ability to influence and shape the future technology, processes, and systems.
We are looking for:
- Proven experience as Solutions Architect, with a background in Development/Engineering
- Strong experience working in a customer-centric environment
- Expertise with Sitecore (2-3+ years), as well as XM Cloud
If this sounds of interest, please apply today!
Digital Solutions Architect
Posted 1 day ago
Job Viewed
Job Description
Digital Solutions Architect
Inside IR35 - up to 800/day
Milton Keynes/London - 2x per week
6-month contract
We are representing a client in the Home Counties who is embarking on a major Digital Transformation roadmap. This will modernize their legacy systems and play a crucial role in the transformation of both their IT and operating systems. With a strong focus on automation, improving processes, and leveraging data, this is a fantastic opportunity to make a significant impact on their evolving digital landscape.
They are looking for a Digital Solutions Architect to support this exciting transformation initiative, and you will have the ability to influence and shape the future technology, processes, and systems.
We are looking for:
- Proven experience as Solutions Architect, with a background in Development/Engineering
- Strong experience working in a customer-centric environment
- Expertise with Sitecore (2-3+ years), as well as XM Cloud
If this sounds of interest, please apply today!
Digital Solutions Architect
Posted 1 day ago
Job Viewed
Job Description
Digital Solutions Architect
Inside IR35 - up to 700/day
Milton Keynes/London - 2x per week
6-month contract
We are representing a client in the Home Counties who is embarking on a major Digital Transformation roadmap. This will modernize their legacy systems and play a crucial role in the transformation of both their IT and operating systems. With a strong focus on automation, improving processes, and leveraging data, this is a fantastic opportunity to make a significant impact on their evolving digital landscape.
They are looking for a Digital Solutions Architect to support this exciting transformation initiative, and you will have the ability to influence and shape the future technology, processes, and systems.
We are looking for:
- Proven experience as Solutions Architect, with a background in Development/Engineering
- Strong experience working in a customer-centric environment
- Expertise with Sitecore (2-3+ years), as well as XM Cloud
If this sounds of interest, please apply today!
Digital Solutions Technician - Hull
Posted 7 days ago
Job Viewed
Job Description
Digital Solutions Technician - 25,000/30,000 per annum - Hull (Hybrid)
Principal IT are working with an award winning document management company that are looking for a digital solutions technician to join their team. In this role you will play a vital part in supporting their future strategy. This is an entry-level role for someone who's excited about AI, automation, and digital workflows and also enjoys solving problems, thinking logically and turning ideas into practical solutions. You'll need to feel confident speaking with clients and helping translate their needs into simple, effective digital tools.
You'll work on both the technical setup and client engagement for their cloud platform, MDI Cloud. This includes supporting account managers in understanding client needs, turning those into effective digital solutions and providing technical support after launch.
Key Responsibilities:
- Work closely with account managers to scope and interpret client requirements during pre-sales stages
- Communicate technical concepts clearly and confidently, tailoring explanations to suit non-technical audiences
- Set up and configure customer accounts and databases within the MDI Cloud platform
- Build, test and improve custom workflows using low-code tools, tailored to business needs
- Design and optimise AI prompts to drive intelligent automation and user interactions
- Translate client requirements into structured, logic-based processes
- Provide post-implementation support from a technical perspective, helping resolve issues and make refinements
- Document core configuration and workflow processes to support scalability
Requirements:
- Logical thinker with strong problem-solving skills
- Basic understanding of programming concepts (e.g. variables, loops, conditions)
- Excellent English language and communication skills for client engagement and writing AI prompts
- Eagerness to learn and experiment with low-code and AI-driven tools
- Confidence to contribute to client conversations and explain technical features clearly
Desirable:
- Familiarity with platforms such as Power Automate, Scratch, Blockly, Zapier, or similar
- Experience using tools like ChatGPT, Claude, or Copilot
- Relevant degree or coursework in IT, STEM or digital technology (not essential)
How to Apply :
If you are interested in hearing more about this digital solutions technician vacancy or interested in applying for the role, please email me at or contact Principal IT Directly on LinkedIn.
INDGH
Digital Solutions Technician - Hull
Posted 1 day ago
Job Viewed
Job Description
Digital Solutions Technician - 25,000/30,000 per annum - Hull (Hybrid)
Principal IT are working with an award winning document management company that are looking for a digital solutions technician to join their team. In this role you will play a vital part in supporting their future strategy. This is an entry-level role for someone who's excited about AI, automation, and digital workflows and also enjoys solving problems, thinking logically and turning ideas into practical solutions. You'll need to feel confident speaking with clients and helping translate their needs into simple, effective digital tools.
You'll work on both the technical setup and client engagement for their cloud platform, MDI Cloud. This includes supporting account managers in understanding client needs, turning those into effective digital solutions and providing technical support after launch.
Key Responsibilities:
- Work closely with account managers to scope and interpret client requirements during pre-sales stages
- Communicate technical concepts clearly and confidently, tailoring explanations to suit non-technical audiences
- Set up and configure customer accounts and databases within the MDI Cloud platform
- Build, test and improve custom workflows using low-code tools, tailored to business needs
- Design and optimise AI prompts to drive intelligent automation and user interactions
- Translate client requirements into structured, logic-based processes
- Provide post-implementation support from a technical perspective, helping resolve issues and make refinements
- Document core configuration and workflow processes to support scalability
Requirements:
- Logical thinker with strong problem-solving skills
- Basic understanding of programming concepts (e.g. variables, loops, conditions)
- Excellent English language and communication skills for client engagement and writing AI prompts
- Eagerness to learn and experiment with low-code and AI-driven tools
- Confidence to contribute to client conversations and explain technical features clearly
Desirable:
- Familiarity with platforms such as Power Automate, Scratch, Blockly, Zapier, or similar
- Experience using tools like ChatGPT, Claude, or Copilot
- Relevant degree or coursework in IT, STEM or digital technology (not essential)
How to Apply :
If you are interested in hearing more about this digital solutions technician vacancy or interested in applying for the role, please email me at or contact Principal IT Directly on LinkedIn.
INDGH
Digital Substation Solutions & Communication Consulting Engineer

Posted 5 days ago
Job Viewed
Job Description
We are seeking a Consulting Engineer and technical authority in IEC 61850 and digital substation technologies to lead standards-compliant communication design, configuration, integration strategy, and cross-industry collaboration for next-generation Transmission and Distribution (T&D) systems.
The successful candidate will act as design authority to drive internal implementation and oversee solution design to overcome critical barriers to digital substation adoption, including interoperability gaps, tool fragmentation, legacy integration, and cybersecurity threats.
This role bridges product development, customer deployment, partnerships and industry engagement, ensuring GE Vernova maintains leadership in standards development, substation digitalization, and interoperability.
**Job Description**
**Key Responsibilities**
+ Own the strategy, lifecycle, and interoperability of System Configuration Tools (SCT) and IED Configuration Tools (ICT), including workflows for SCL file management (ICD, SCD, CID), round-tripping, version control, and compliance with IEC 61850 Editions 2.1/2.2 in multi-vendor, multi-tool environments.
+ Develop and lead the technical strategy for digital substation adoption, addressing industry challenges such as inconsistent IEC 61850 implementation, fragmented tools, and multi-vendor integration across SCL configurations, GOOSE/SV messaging, and secure networking.
+ Define integration solutions for IEC 61850 with legacy and hybrid environments, mitigate cybersecurity risks in IP-based architectures, and ensure long-term maintainability and validation across the utility asset lifecycle.
+ Promote scalable, secure, vendor-agnostic deployments of IEC 61850 through technical strategy, validation methods, and reusable frameworks.
+ Lead GE Vernova's engagement with IEC 61850 working groups, UCAIug, and utility standards bodies; contribute to technical proposals, test procedures, and profile management.
+ Translate evolving standards into internal roadmaps and customer guidance.
+ Define protocol architecture and integration strategies for IEC 61850 (GOOSE, MMS, SV) and IEC 60870-5 (101/103/104), DNP3, Modbus, ensuring security and reliability.
+ Guide engineering of secure, time-synchronized, and redundant LANs, including PRP/HSR, VLAN, and IEEE 1588 PTP.
+ Support the conversion of system-level requirements into detailed specifications, validation plans, and design best practices.
+ Support utility and OEM clients in interoperability testing, issue resolution, and IEC 61850 configuration validation.
+ Consult on communication design, protocol migrations, and SCL file flows.
+ Lead training, workshops, and knowledge transfer for digital substation design, commissioning, and cybersecurity hardening.
+ Publish and present best practices at industry events such as CIGRÉ, IEEE PSRC, and IEC TC57.
+ Mentor engineering teams on model-driven design, protocol stack development, and substation cybersecurity.
+ Collaborate across teams to embed standards leadership and maintainability into new products.
**Required Qualifications**
+ Bachelor's degree in electrical, Electronic, or Computer Engineering
+ Minimum of 8 years of experience in substation automation, utility communications, or protection & control systems
**Desired Characteristics**
+ Expert-level understanding of IEC 61850 (all parts) including SCL tools, GOOSE/SV behavior, MMS client-server models, and conformance testing
+ Proficiency with legacy and modern SCADA protocols including IEC 60870-5-101/103/104, DNP3 (serial & TCP), and Modbus (RTU/TCP)
+ Strong knowledge of multi-vendor integration, substation networking, and field commissioning
+ Experience with communications security, including SSH, TLS/SSL, RADIUS, firewalls, secure tunneling, and network hardening
+ Contributions to IEC 61850 or other international standards groups
+ Experience with ICT and SCT as well as industrial tool such as IEDScout, Wireshark, OMICRON Test Universe, RTDS/RSCAD, or Simulink
+ Familiarity with vendor platforms such as GE Multilin, SEL, Siemens, ABB, or Schneider Electric
+ Strong communication and influence skills across utilities, vendors, and regulatory bodies
+ Multilingual ability (especially French, Spanish, and German) is an asset
+ Willingness to travel for customer engagements, conferences, and global collaboration.
**For US Based Candidates -
The base pay range for this position is 152,400.00 - 190,000.00 USD Annual. The specific pay offered may be influenced by a variety of factors, including the candidate's experience, education, and skill set. This position is also eligible for a variable incentive bonus annually. This posting is expected to close on _7/28/25._
*The Company pays a geographic differential of 110%, 120% or 130% of salary in certain areas.
Healthcare benefits include medical, dental, vision, and prescription drug coverage; access to a Health Coach, a 24/7 nurse-based resource; and access to the Employee Assistance Program, providing 24/7 confidential assessment, counseling and referral services. Retirement benefits include the GE Retirement Savings Plan, a tax-advantaged 401(k) savings opportunity with company matching contributions and company retirement contributions, as well as access to Fidelity resources and planning consultants. Other benefits include tuition assistance, adoption assistance, paid parental leave, disability insurance, life insurance, and paid time-off for vacation or illness.
General Electric Company, Ropcor, Inc., their successors, and in some cases their affiliates, each sponsor certain employee benefit plans or programs (i.e., is a "Sponsor"). Each Sponsor reserves the right to terminate, amend, suspend, replace, or modify its benefit plans and programs at any time and for any reason, in its sole discretion. No individual has a vested right to any benefit under a Sponsor's welfare benefit plan or program. This document does not create a contract of employment with any individual.
**Additional Information**
**Relocation Assistance Provided:** No
#LI-Remote - This is a remote position
GE Vernova is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Be The First To Know
About the latest Digital tools Jobs in United Kingdom !
Project Manager - Automation, Digital, and Learning Solutions

Posted 5 days ago
Job Viewed
Job Description
Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?
At Cytiva, one of Danaher's ( 15+ operating companies, our work saves lives-and we're all united by a shared commitment to innovate for tangible impact.
You'll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher's system of continuous improvement, you help turn ideas into impact - innovating at the speed of life.
Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.
At Cytiva you will be able to continuously improve yourself and us - working on challenges that truly matter with people that care for each other, our customers, and their patients. Take your next step to an altogether life-changing career.
Learn about the Danaher Business System ( which makes everything possible.
The Project Manager in the Automation, Digital, and Learning Solutions (AD&L) business is responsible for multiple related projects in the AD&L portfolio to deliver software or hardware lifecycle management programs using Cytiva's Product Lifecycle Process (PLP), Product Sustainment, and/or Enterprise stage-gate process for the AD&L business. You will work closely with members of the AD&L Operational Excellence PMO team, AD&L leaders, internal teams including product management, and vendors to initiate, plan, execute, monitor, and close the projects that are assigned to you. You will be expected to learn and follow the appropriate Cytiva processes and utilize the standardized tools provided.
This role requires you to understand key business drivers; using this understanding to accomplish your own work. To build knowledge of the company, processes, and customers - and to be able to solve a range of straightforward problems by analyzing possible solutions using standard procedures. To provide informal guidance to new team members and expand conceptual knowledge of project management to broaden your own capabilities.
The AD&L portfolio consists of multiple projects which are executed in a cross functional global environment across North America, Europe, and Asia. This role is offered onsite at the Portsmouth, UK location. At Cytiva, our vision is, to advance future therapeutics from discovery to delivery.
What you'll do
+ Responsible for the development, tracking, and management of project scope, schedule, costs, global resource plans, issues and risks, as well as maintaining project and product quality for projects assigned.
+ Develop, forecast, and manage project financial budgets on a regular basis.
+ Engage with global team members, internal teams, and vendors - providing guidance as required.
+ Ensure successful project integration management in AD&L, plan and monitor stakeholder management, provide clear and transparent project reporting for various audiences, lead reviews and seek approvals from identified stakeholders, and deliver effective communications on project activities.
+ Prioritize On Time To Market (OTTM), On Time Delivery or On Target Delivery (OTD) determined by the product launch requirements in the project plan or the customer contract.
+ Participate in and/or lead Continuous Improvement activities and stay up to date with current trends in project management methodologies and tools.
Who you are
+ University degree with three (3) to five (5) years of relevant Project Management experience within the Biotechnology or Life Sciences sectors, and/or Project
+ Management experience leading multiple engineering discipline teams.
+ Strong organizational skills and interpersonal skills; including excellent oral and written communications skills.
+ Able to work in a fast-paced, dynamic environment, and enjoys teamwork.
+ Ability to travel internationally up to 10% of time.
+ Valid work permit for the United Kingdom.
+ It would be a plus if you also possess previous experience in:
+ Project Management Institute (PMI) PMP certification is preferred but not required.
+ Understanding and experience with cGMP change control systems and GxP is preferred but not required.
Join our winning team today. Together, we'll accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit .
At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
Director, Head of Strategy and Architecture, Digital Engineering Services and Solutions

Posted 5 days ago
Job Viewed
Job Description
Discover your opportunity with Mitsubishi UFJ Financial Group (MUFG), one of the world's leading financial groups. Across the globe, we're 120,000 colleagues, striving to make a difference for every client, organization, and community we serve. We stand for our values, building long-term relationships, serving society, and fostering shared and sustainable growth for a better world.
With a vision to be the world's most trusted financial group, it's part of our culture to put people first, listen to new and diverse ideas and collaborate toward greater innovation, speed and agility. This means investing in talent, technologies, and tools that empower you to own your career.
Join MUFG, where being inspired is expected and making a meaningful impact is rewarded.
**NUMBER OF DIRECT REPORTS**
Between 9 - 15 indirect (dotted line) reports, direct reports TBC.
**MAIN PURPOSE OF THE ROLE**
The Head of Strategy and Architecture, Digital Engineering Services & Solutions (DES) is responsible for articulating, developing, leading and driving the strategic direction and technical architecture of the Digital Engineering Services & Solutions department.
The role will cover Digital Engineering Services & Solutions incorporating Infrastructure and Service Management across EMEA Bank and International Securities and the countries that those entities operate in (15 plus).
The role will be accountable for leading and driving the department's strategic plans ensuring alignment and integration with MUFG's strategic goals, including Medium Term Business Plans (MTBP) across the Business and Technology.
The role will establish and design robust technical roadmaps to support a drive and transformation to a modern and digital technology architecture across the department, working closely with the various functions in the department to define a path to reach business needs. To enable this the role holder will have proven capability of designing modern, digital architecture and strategy fit for immediate and future technology advancements.
The Head of Strategy and Architecture, Digital Engineering Services and Solutions will play a pivotal role in driving transformation, identifying emerging technologies and leveraging them to gain competitive advantage. The role holder will have extensive proven experience of establishing, creating and driving delivery of strategic digital transformation in global organisations.
The role holder will have indirect leadership of a team of Strategy and Architect leads, fostering a culture of technical enterprise architectural and engineering excellence. The role holder will have proven experience of leading and influencing both directly and indirectly in global organisations.
This is a senior leadership position and an integral part of the Digital Engineering Solutions and Services Leadership team.
The role will require proven experience of influencing and communicating with C level and Board level executives.
**KEY RESPONSIBILITIES**
+ Lead the design, development, operation and management of the departments strategy and architectural roadmaps ensuring alignment with business requirements and strategic goals.
+ Develop the departments short, medium and long term strategic goals and objectives, including defining the vision and mission.
+ Collaborate with business units, operational teams, application owners and enterprise architecture to shape, document and execute the Digital Engineering Services and Solutions department strategy.
+ Maintain a clear architecture vision for the Digital Engineering Services and Solutions department that represents the 3 - 5 year roadmap for the department and organisation highlighting the key milestones required to achieve this.
+ Articulate and align Senior Stakeholders on the department's strategic direction, communicating progress towards the milestones.
+ Develop appropriate strategic measures to monitor progress against the strategic objectives ensuring they are visible to relevant stakeholders. Establish clear measurable goals aligned with the strategy to analyse department progress and KPI'S.
+ Champion adoption of the department's strategic roadmaps across the business.
+ Continuously review the department's strategy to ensure its validity and appropriateness for MUFG to achieve its business goals. Identifying opportunities to develop and refine the departments strategy.
+ Work with Digital Engineering Services and Solution Pillar Leads to define roadmaps and feed into the wider department's strategy.
+ Contribute to and align with the Enterprise Architecture.
+ Represent Digitial Engineering Services and Solutions department at the Architectural Review Board with authority to approve designs on the department's behalf.
+ Lead a team of Strategy Leads and Architects to provide technical strategy and roadmaps on behalf of Digital Engineering Services and Solutions to shape the departments landscape.
+ Regularly assessing and improving the departments technology landscape, incusing identifying opportunities for innovation and optimisation
+ Interpret relevant regulatory, requirements and security, design and technical best practices and translate these to business aligned Digitial Engineering requirements.
+ Work closely with industry partners, vendors and the wider technology ecosystems to leverage external expertise and best practices.
+ Conduct market research and competitive analysis to identify emerging technologies and trends
**SKILLS AND EXPERIENCE**
Essential:
+ 10 yr. plus years in technology strategy definition and business case development. Experience in applying strategic frameworks and tools for analysing strategic problems and developing strategies.
+ Extensive experience in Senior Strategy within Technology, Infrastructure and Operations ( Service Management). (10 years plus)
+ To enable this the role holder will have proven capability of designing modern, digital architecture and strategy fit for immediate and future technology advancements.
+ The role holder will have extensive proven experience of establishing, creating and driving delivery of strategic digital transformation in global organisations.
+ Proven experience in developing and implementing long term technology strategy and roadmaps specifically around Operations (Service Management) and Infrastructure that aligns with business goals
+ Proven track record of collaborating with senior stakeholders and influencing at C-Suite level to develop and gain support for a clear and compelling Technological vision, strategy and roadmap (10 year plus).
+ Strong strategic thinking and visionary skills with the ability to co-develop and drive the department's technical vision, strategy and roadmap development aligned with the company' overall business strategy and translate actionable strategic plans.
+ Extensive experience in IT strategy and enterprise architecture frameworks and tools. (10 year plus)
+ Extensive experience of strategic management with executive leadership.
+ Proven experience of directly managing a Team of Strategy Leads and Architects leading the development of the team and driving the service forward (10 year plus)
+ Proven ability in identifying and solving complex technical problems, translating technical issues into non-technical terms and providing clear strategic direction to teams.
+ Have experience working on complex digital transformation programmes; working and present across different levels of architecture abstraction; and working with multi-disciplinary teams.
EDUCATION / QUALIFICATIONS/ TECHNICAL COMPETENCIES
Functional / Technical Competencies:
Essential
+ Deep knowledge of Financial Services technologies, including Cloud, Platforms, Telecommunications & Networks, Digital Workplace, Data Management and Artificial Intelligence including GenAI.
+ Proven experience in enterprise architecture, IT Strategy and IT Transformation at scale.
+ Strong understanding of business models, operational processes and the application of technology to drive transformation.
+ Setting roadmap, KPIs
+ Expereince of working and delivering strategy within agile environment and product and platform models.
Education / Qualifications: Industry technology strategy qualification
Essential:
+ Industry technology strategy certifications like ITIL 4 Strategic Leader or the Professional Certificate in IT Strategy and Planning.
+ Certified in TOGAF, SAFe, and/or AWS/Azure/GCP and other enterprise platforms
+ Familiarity with applying key frameworks such as APQC Process Classification Framework, Zachman Framework, ITIL and Scaled Agile Framework
+ Excellent general knowledge of IT Infrastructure (hardware, software, database, networking and cloud technologies) and Technology Operations (Service Management).
**PERSONAL REQUIREMENTS**
+ Exceptional written competency and communication skills.
+ Excellent analytical, strategic planning and problem solving skills.
+ Strong leadership and people management skills, able to inspire and lead high performing teams.
+ A calm approach, with the ability to perform well in a pressurised environment.
+ Ability to drive and lead strategically
+ Results driven with a strong sense of accountability for delivery
+ Customer centric mindset
+ Creative and innovative approach and advantage
+ A proactive, motivated approach
We are open to considering flexible working requests in line with organisational requirements.
MUFG is committed to embracing diversity and building an inclusive culture where all employees are valued, respected and their opinions count. We support the principles of equality, diversity and inclusion in recruitment and employment, and oppose all forms of discrimination on the grounds of age, sex, gender, sexual orientation, disability, pregnancy and maternity, race, gender reassignment, religion or belief and marriage or civil partnership.
We make our recruitment decisions in a non-discriminatory manner in accordance with our commitment to identifying the right skills for the right role and our obligations under the law.
At MUFG, our colleagues are our greatest assets. Our Culture Principles provide a roadmap for how each of our colleagues must think and act to become more client-obsessed, inclusive and innovative. They reflect who we are, who we want to be and what we expect from one another. We are excited to see you take the next step in exploring a career with us and encourage you to spend more time reviewing them!
**Our Culture Principles**
+ Client Centric
+ People Focused
+ Listen Up. Speak Up.
+ Innovate & Simplify
+ Own & Execute