1 Eco Friendly Products jobs in the United Kingdom
Brand Manager - Sustainable FMCG Products
BT1 4BG Belfast, Northern Ireland
£45000 Annually
WhatJobs
Posted 4 days ago
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Job Description
Our client, a rapidly expanding Fast-Moving Consumer Goods (FMCG) company renowned for its commitment to sustainability, is seeking an innovative and strategic Brand Manager. This role is essential for driving the growth and market presence of our client's eco-conscious product portfolio. You will be responsible for developing and executing comprehensive brand strategies, from market research and product positioning to campaign development and performance analysis. The ideal candidate will possess a keen understanding of consumer behavior, market trends, and the FMCG landscape, with a passion for sustainable product innovation.
Responsibilities:
Responsibilities:
- Develop and implement annual brand plans, including marketing objectives, strategies, and tactics to drive sales and market share.
- Conduct market research and competitive analysis to identify consumer insights, market trends, and opportunities for growth.
- Manage product launches, from concept development and positioning to go-to-market execution.
- Oversee the development and execution of integrated marketing campaigns across ATL and BTL channels, including digital, social media, PR, and in-store promotions.
- Manage the brand's P&L, ensuring profitable growth and effective budget allocation.
- Collaborate with sales, R&D, and supply chain teams to ensure seamless product lifecycle management.
- Monitor brand performance, analyze key metrics, and provide regular reports and recommendations to senior management.
- Build and maintain strong relationships with external agencies, partners, and suppliers.
- Ensure consistent brand messaging and visual identity across all touchpoints.
- Champion sustainability initiatives within brand strategies and communications.
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