4,860 Ecommerce Director jobs in the United Kingdom

**About Us:**
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That's the Power of Us, that's the Power of PVH+.   
One of PVH's greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH **here ( .
**The Team**
The Pure Play & eCommerce Team at PVH plays a crucial role in expanding PVH's reach beyond the Retail Brick & Mortar landscape (for Tommy Hilfiger and Calvin Klein), building and nurturing strong partnerships with external partners, and driving revenue growth through bulk sales. Our team is dedicated to developing and maintaining relationships with wholesale clients, including independent retailers, distributors, and corporate buyers. Our Wholesale teams focus on understanding our customer's needs, providing tailored product recommendations, and ensuring seamless order fulfillment. Through strategic sales planning, market analysis, and excellent customer service, we ensure we meet our customers' needs, while strengthening our company's position in the market. Whether working with long-term clients or onboarding new accounts, our team is committed to delivering exceptional value and fostering lasting business relationships.
The team collaborates closely with other EMEA Hubs, with Planning and Merchandising Teams (both within Hub and within EMEA), as well as with Operations, Financial Controlling and Business Development to steer the Business and grow both brands. In addition, the team aligns with Hub and EMEA Marketing teams for both brands, on how to bring our brand visibility to the shop floor and drive commercial as well as brand needs.
**The Position**
The Director Pure Play & eCommerce is a Strategic executive, part of the PVH North Hub leadership team and responsible for driving the growth, profitability, and strategic direction with Pure Play eCommerce partners across North Hub markets. The role oversees sales, account management, and go-to-market execution for TH and CK products sold through Pure Play and eCommerce partners. As a senior leader, the Director serves as a bridge between the brand and its partners, ensuring consistency of brands, strong commercial performance, and long-term value creation.
**Key Responsibilities:**
+ **Strategy definition and expansion:** Develop and implement a comprehensive strategy for the Hub North Pure Play wholesale channel, in alignment with the overarching Hub North commercial strategy and objectives and the wider EMEA / Global business vision and strategy. Set revenue targets, channel goals and market share objectives to drive performance across all territories within the North Hub.
+ **Business development and partner identification:** Identify and penetrate new markets and partners, adapting wholesale models to fit regional nuances and opportunities.
+ **Financial accountability, management, and forecasting:** Own and drive the North Hub Pure Play wholesale P&L, overseeing delivery against revenue and profitability targets across Pure Play wholesale channels. Collaborate with finance and planning teams to build accurate sales forecasts.
+ **Account performance and profitability:** Monitor account profitability and partner compliance.
+ **Sales leadership:** Negotiate terms, pricing, assortment, and seasonal buys to optimise revenue and brand representation.
+ **Market intelligence and innovation:** Stay ahead of market trends, competitor activities and retail innovation to proactively adapt and inform the strategy of the North Hub. Identify and evaluate new partner opportunities or technology platforms to improve the North Hub Wholesale strategy.
+ **Contribution to business strategy:** Input into the North Hub commercial strategy and planning process
+ **Partner and account management:** Build and maintain partner relationships, increasing the reach of PVH within the market for the North Hub. Manage and lead strategic negotiations with eCommerce partners
+ **Team management and performance:** Lead mentor and inspire the Pure Play team within the North Hub, ensuring high performance, collaboration, continuous improvement, and professional growth
+ **Revenue and Margin management:** Set, manage and achieve ambitious sales targets, overseeing pricing decisions and managing budgets to maximise profitability
+ **Collaboration and effective ways of working:** Work closely with internal teams to ensure efficient ways of working, collaboration, and effective decision-making
+ **Continuous improvement:** Drive and implement standards, improve processes and operations to ensure teams are working effectively to deliver outstanding customer service.
+ **Travel and facetime with teams and customers:** This role is customer-facing, meaning there is an expectation for travel and face to face engagement to build and maintain customer relationships
Note: Responsibilities include, but are not limited to, those listed above. The role may require additional tasks and duties as assigned to meet the needs of the department and organization.
**Measures of Success**
+ **Sales growth:** achieving and exceeding Pure Play revenue targets and year on year growth
+ **New and strategic business acquisition:** Number of new strategic partnerships secured and their contribution to net total sales. Securing high-value clients and long-term contracts with key eCommerce retailers within EMEA.
+ **Account retention and expansion:** Growth in sales from existing Pure Play partners
+ **Market share:** Increasing the market presence of PVH brands - Tommy Hilfiger and Calvin Klein - within the Pure Play market and eCommerce platforms
+ **Profit margin:** Ensuring strong profit margins through smart profit strategies and cost control
+ **Team performance and development:** high engagement, low turnover, and continuous improvement of the sales team
+ **Effective ways of working with other departments:** Effective coordination and decision making with other parts of the organisation, both within the Hub and within the wider PVH EMEA organisation
**Requirements**
+ 10+ years of experience (with minimum 5 years in a leadership role) in Wholesale, preferably in a Global fashion consumer or lifestyle brand
+ Proven ability to drive revenue, profitability, and global account growth.
+ Strong negotiation, commercial, and financial acumen.
+ Strong understanding of regional retail landscapes across EMEA with deep understanding of the UK, Netherlands and Nordics Markets
+ Excellent leadership, relationship-building, and cross-functional collaboration skills.
+ Willingness to travel internationally as needed.
At PVH, how we act is as important as what we do. Here are some **key behaviours** we expect from our people:
+ **Enterprise First:** we act in the best interests of PVH and its consumers beyond our own team, brand, region or market.
+ **Drive Change:** we lead by example and are optimistic about change. We challenge the status quo but fully commit once a decision is made.
+ **Create Clarity:** we are diligent in providing context and setting our priorities so we can be productive quickly.
+ **Inspire Trust:** we create safe spaces for debate and deliver on what we promise so people can learn to depend on us.
+ **Take Accountability:** we focus on work with the biggest business impact and give candid feedback to each other.
_PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential._
DIVERSITY & EQUAL OPPORTUNITY We are committed to recruiting, training and providing career advancement to all associates regardless of gender, race, religion, age, disability, sexual orientation, nationality, or social or ethnic origin. Diversity in the workplace is encouraged. Bigotry, racism and any form of harassment or discrimination is not tolerated.

Our client is seeking a dynamic and results-oriented Digital Marketing Director to lead their online marketing efforts. This is a hybrid role, based in the vibrant city of London, England, UK , offering a blend of remote flexibility and in-office collaboration. You will be responsible for developing and executing comprehensive digital strategies to drive brand awareness, customer acquisition, and revenue growth.

As the Digital Marketing Director, you will oversee all aspects of digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing. You will manage the digital marketing budget, track campaign performance, and provide insightful analysis to optimize ROI. This role requires a strategic thinker with a deep understanding of the digital landscape and a proven ability to lead and inspire a team. You will work closely with cross-functional teams, including sales, product development, and creative services, to ensure alignment and achieve business objectives.

Key Responsibilities:

• Develop and implement innovative digital marketing strategies across all online channels.
• Manage and optimize SEO, SEM, PPC, and social media advertising campaigns.
• Oversee content marketing initiatives, including blog posts, articles, videos, and infographics.
• Develop and execute email marketing campaigns to nurture leads and engage customers.
• Manage affiliate marketing programs and explore new partnership opportunities.
• Analyze website traffic, campaign performance, and user behavior, providing regular reports and insights.
• Manage the digital marketing budget and allocate resources effectively to maximize ROI.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Lead and mentor the digital marketing team, fostering a culture of continuous learning and improvement.
• Collaborate with sales, product, and creative teams to ensure cohesive brand messaging and campaign execution.

The ideal candidate will have a Bachelor's degree in Marketing, Business, or a related field, with a minimum of 7 years of progressive experience in digital marketing, including at least 3 years in a leadership role. Proven success in developing and executing data-driven digital marketing strategies that have delivered measurable results is essential. Strong analytical skills and proficiency with marketing analytics tools (e.g., Google Analytics, Adobe Analytics) are required. Excellent understanding of SEO, SEM, social media platforms, and content management systems is a must. Exceptional leadership, communication, and project management skills are crucial. Experience managing a marketing budget and working in a fast-paced environment is preferred. The ability to balance strategic thinking with hands-on execution in a hybrid work model is key.

Our client is seeking an innovative and data-driven Digital Marketing Director to lead their online presence and drive growth through cutting-edge digital strategies in Belfast, Northern Ireland, UK . This executive role will be responsible for shaping the company's digital marketing vision, overseeing all online channels, and ensuring maximum return on investment. The ideal candidate is a thought leader in the digital marketing space, with a proven ability to develop and execute successful campaigns that generate leads, enhance brand awareness, and foster customer engagement.

Responsibilities:

• Develop and execute a comprehensive digital marketing strategy aligned with business goals, encompassing SEO, SEM, social media, content marketing, email marketing, and affiliate programs.
• Lead and manage the digital marketing team, fostering a collaborative and high-performance culture.
• Oversee the creation and optimization of compelling digital content across various platforms to engage target audiences.
• Manage and optimize the company's website, ensuring a seamless user experience and high conversion rates.
• Develop and manage digital advertising campaigns, including budget allocation, media planning, and performance analysis.
• Utilize analytics tools to track, measure, and report on the performance of all digital marketing initiatives, providing insights and recommendations for improvement.
• Stay abreast of the latest digital marketing trends, technologies, and best practices, implementing innovative approaches.
• Collaborate with other departments, including sales, product development, and communications, to ensure integrated marketing efforts.
• Manage the digital marketing budget effectively, ensuring efficient allocation of resources and maximizing ROI.
• Conduct A/B testing and other optimization techniques to continuously improve campaign performance.
• Build and nurture an online community around the brand.

Qualifications:

• Bachelor's or Master's degree in Marketing, Digital Media, Business Administration, or a related field.
• Minimum of 8-10 years of progressive experience in digital marketing, with at least 3-5 years in a leadership or directorial role.
• Proven track record of developing and executing successful digital marketing strategies that have driven significant business results.
• Expertise in SEO, SEM, PPC, social media marketing, content marketing, email marketing, and marketing automation platforms.
• Strong analytical skills with proficiency in Google Analytics, Adobe Analytics, and other relevant data analysis tools.
• Experience managing large digital advertising budgets and optimizing campaign performance for maximum ROI.
• Excellent leadership, communication, and project management skills.
• Creative thinking and a passion for innovation in the digital space.
• Demonstrated ability to adapt to a remote work environment and manage distributed teams effectively.
• While the role is remote, candidates ideally residing within commuting distance of Belfast, Northern Ireland, UK , or within the UK, for occasional team meet-ups or strategic planning sessions.

This is an outstanding opportunity for a seasoned digital marketing leader to make a substantial impact on our client's digital strategy from anywhere in the UK.

A dynamic and growing marketing agency based in Southampton, Hampshire, UK , is seeking a visionary Digital Marketing Director to spearhead their digital strategy and execution. This senior leadership role requires a results-oriented individual with a proven track record in developing and implementing cutting-edge digital marketing campaigns across multiple channels. You will be responsible for leading a talented team of digital marketers, driving client success, and contributing to the overall growth of the agency.

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies for a diverse portfolio of clients, encompassing SEO, SEM, social media, content marketing, email marketing, and paid advertising.
• Lead, mentor, and inspire the digital marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
• Oversee the creation and optimization of engaging content across various digital platforms.
• Manage and allocate digital marketing budgets effectively to maximize ROI.
• Analyze campaign performance data, identify key insights, and provide strategic recommendations to clients and internal teams.
• Stay ahead of industry trends, emerging technologies, and best practices in digital marketing.
• Collaborate with other departments, including sales, creative, and account management, to ensure integrated campaign execution.
• Manage client relationships, presenting strategies, performance reports, and recommendations with confidence.
• Drive innovation in digital marketing approaches, testing new platforms and techniques.
• Contribute to the agency's business development efforts by identifying new opportunities and contributing to proposals.

Qualifications and Skills:

• Extensive experience in digital marketing, with a significant portion in a leadership or directorial role.
• Proven success in developing and executing data-driven digital marketing strategies that achieve measurable results.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, email automation, and paid media strategies.
• Strong analytical skills with proficiency in web analytics tools (e.g., Google Analytics) and reporting dashboards.
• Excellent leadership, team management, and communication skills.
• Experience managing budgets and optimizing campaign spend.
• A creative and strategic thinker with a passion for innovation.
• Experience working within an agency environment is highly desirable.
• Relevant Bachelor's degree in Marketing, Communications, or a related field; Master's degree a plus.

Join our vibrant team in Southampton and shape the digital future for our clients.

Our client is looking for a visionary and results-driven Digital Marketing Director to lead their marketing efforts from Leicester, Leicestershire, UK . This is a hybrid role, offering a flexible working arrangement that combines in-office collaboration with remote work flexibility. You will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth. This includes overseeing all aspects of digital marketing, such as SEO, SEM, content marketing, social media marketing, email marketing, and paid advertising campaigns. You will manage a talented marketing team, fostering a creative and performance-oriented culture. Key responsibilities include setting marketing goals and KPIs, analyzing campaign performance, optimizing spend across various channels, and identifying new digital opportunities. You will also be responsible for managing the digital marketing budget, conducting market research, and staying ahead of digital marketing trends and technologies. The ideal candidate will have extensive experience in leading digital marketing functions, with a proven track record of success in growing online presence and driving measurable results. Strong analytical skills, a deep understanding of marketing analytics tools (e.g., Google Analytics, Adobe Analytics), and proficiency in various marketing automation platforms are essential. Excellent leadership, communication, and strategic planning abilities are crucial. We are seeking a creative thinker with a passion for digital innovation and a data-driven approach to marketing. Experience in B2B or B2C marketing, depending on the client's sector, will be a strong asset. You will collaborate closely with sales, product development, and other departments to ensure alignment of marketing initiatives with overall business objectives. This is an exceptional opportunity to shape the digital future of a growing organization and make a significant impact in the Leicester area. Your leadership will guide our client's digital presence to new heights. We expect strategic thinking and flawless execution.

Our client is seeking a dynamic and results-driven Digital Marketing Director to lead their online presence and drive customer acquisition and engagement. This is a fully remote, strategic role where you will be responsible for developing and executing comprehensive digital marketing strategies across all online channels. You will lead a team, manage budgets, and leverage data analytics to optimize campaign performance and achieve key business objectives. This position requires a forward-thinking leader with a deep understanding of the digital marketing landscape.

Key Responsibilities:

• Develop and implement innovative digital marketing strategies to increase brand awareness, drive website traffic, and generate leads.
• Oversee all digital marketing channels, including SEO, SEM, social media marketing, email marketing, content marketing, and display advertising.
• Manage and mentor a team of digital marketing specialists, fostering a culture of collaboration and continuous improvement.
• Develop and manage the digital marketing budget, ensuring efficient allocation of resources and maximum ROI.
• Analyze campaign performance using data analytics tools, providing insights and recommendations for optimization.
• Stay abreast of the latest digital marketing trends, technologies, and best practices.
• Collaborate with cross-functional teams (e.g., sales, product development, creative) to ensure integrated marketing efforts.
• Manage relationships with external agencies and vendors as needed.
• Define and track key performance indicators (KPIs) for all digital marketing initiatives.
• Lead the strategy for website optimization, user experience, and conversion rate improvement.

The ideal candidate will hold a Bachelor's degree in Marketing, Business, or a related field, with a minimum of 8 years of experience in digital marketing, including at least 4 years in a leadership or management role. Proven experience in developing and executing successful multi-channel digital marketing campaigns is essential. Strong analytical skills and proficiency in web analytics platforms (e.g., Google Analytics), SEO tools, and marketing automation software are required. Excellent leadership, communication, and project management skills are crucial for success in this remote-first role. Experience in (Specific Industry - e.g., e-commerce, SaaS, B2B services) is a significant advantage. You will be a strategic thinker with a passion for data-driven decision-making and a proven ability to drive measurable results. If you are a seasoned digital marketing leader looking to make a significant impact and shape the online growth of a forward-thinking organization, we encourage you to apply. This role offers the flexibility to work from anywhere in the UK while driving impactful marketing strategies.
Location: Remote

Our client is looking for an experienced and visionary Digital Marketing Director to lead their marketing strategies and execution in **Bradford, West Yorkshire, UK**. This senior leadership role will be responsible for developing and implementing comprehensive digital marketing campaigns across all relevant channels to drive brand awareness, customer acquisition, and revenue growth. You will oversee a team of digital marketing specialists, guiding them in areas such as SEO, SEM, social media marketing, content marketing, email marketing, and performance marketing. The Digital Marketing Director will be instrumental in setting marketing goals, defining key performance indicators (KPIs), and analysing campaign performance to optimise strategies and maximise ROI. This position requires a deep understanding of the digital landscape, emerging trends, and best practices in digital advertising and marketing automation. You will be responsible for managing the digital marketing budget, allocating resources effectively, and ensuring cohesive brand messaging across all digital touchpoints. Collaboration with other departments, including sales, product development, and customer service, is crucial to ensure alignment with overall business objectives. The ideal candidate will possess strong analytical skills, with the ability to interpret complex data and translate insights into actionable marketing plans. Excellent leadership, strategic thinking, and communication skills are essential for managing a team and presenting strategies to senior management. A Bachelor's degree in Marketing, Business Administration, or a related field is required; a Master's degree or relevant professional certifications are a plus. A minimum of 8-10 years of progressive experience in digital marketing, with at least 3-5 years in a leadership or management role, is essential. This is a fully remote position, offering flexibility and the opportunity to shape the digital presence of a growing company from anywhere. Join our client and lead the charge in defining their digital future.

Our client is seeking an accomplished and strategic Digital Marketing Director to spearhead their online presence and growth initiatives. This pivotal role requires a seasoned professional to develop and execute a comprehensive digital marketing strategy across all relevant channels. The successful candidate will lead a talented team, drive measurable results, and ensure our brand message resonates powerfully with our target audience. This is an office-based position offering a dynamic work environment.

Key Responsibilities:

• Develop and implement an overarching digital marketing strategy aligned with business objectives, focusing on lead generation, brand awareness, and customer engagement.
• Oversee and manage all digital marketing channels, including SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising campaigns.
• Manage and mentor the digital marketing team, providing guidance, support, and professional development opportunities.
• Set clear KPIs and metrics for all digital marketing activities, and regularly analyze performance data to optimize campaigns and drive ROI.
• Conduct market research and competitor analysis to identify emerging trends and opportunities.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
• Collaborate with cross-functional teams (e.g., Sales, Product Development, Content) to ensure a cohesive brand experience.
• Oversee the creation and distribution of engaging content across various digital platforms.
• Stay abreast of the latest digital marketing technologies, tools, and best practices.
• Lead A/B testing initiatives and other optimization strategies to improve conversion rates and user experience.
• Develop and maintain strong relationships with digital marketing vendors and partners.
• Ensure brand consistency and adherence to brand guidelines across all digital touchpoints.

Required Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree is a plus.
• Minimum of 8-10 years of progressive experience in digital marketing, with at least 3-5 years in a leadership or directorial role.
• Proven track record of developing and executing successful digital marketing strategies that have driven significant business growth.
• In-depth knowledge and hands-on experience with all major digital marketing channels, including SEO, SEM (Google Ads, Bing Ads), social media advertising, email marketing platforms, and analytics tools (e.g., Google Analytics).
• Strong understanding of content marketing principles and website optimization techniques.
• Excellent leadership, team management, and interpersonal skills.
• Exceptional analytical and problem-solving abilities, with a data-driven approach to decision-making.
• Strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
• Excellent written and verbal communication skills.
• Experience working with CRM systems and marketing automation platforms.
• Reside within commuting distance of Sheffield, South Yorkshire, UK , to facilitate in-office collaboration.

If you are a results-oriented digital marketing leader ready to make a substantial impact, we encourage you to apply.

Our client, a dynamic and rapidly growing e-commerce brand headquartered in **Sheffield, South Yorkshire, UK**, is looking for an experienced and strategic Digital Marketing Director to lead their online presence and drive aggressive growth. This pivotal role requires a visionary leader with a proven track record in developing and executing comprehensive digital marketing strategies that deliver measurable results. You will be responsible for all aspects of digital marketing, including SEO, SEM, social media, content marketing, email marketing, and analytics, to enhance brand awareness, customer acquisition, and revenue generation.

Responsibilities:

• Develop and implement a holistic digital marketing strategy aligned with business objectives.
• Oversee and manage all digital marketing channels, including SEO, SEM (PPC), social media marketing, email marketing, affiliate marketing, and content marketing.
• Drive lead generation and customer acquisition efforts through effective campaigns.
• Manage and optimize the company's website for user experience and conversion rates.
• Develop and execute a robust content marketing strategy to engage target audiences.
• Lead and mentor a team of digital marketing specialists.
• Analyze campaign performance data, identify insights, and implement data-driven optimizations.
• Manage the digital marketing budget and allocate resources effectively.
• Stay current with digital marketing trends, tools, and best practices.
• Collaborate with other departments (sales, product, design) to ensure cohesive brand messaging and customer journey.
• Conduct market research and competitive analysis to identify new opportunities.
• Report on key performance indicators (KPIs) to senior management.

Qualifications:

• Proven experience as a Digital Marketing Director or similar senior marketing role.
• Demonstrable success in developing and executing integrated digital marketing campaigns.
• In-depth knowledge of SEO, SEM, social media platforms, content marketing, and email marketing best practices.
• Strong analytical skills with proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics).
• Experience with marketing automation platforms and CRM systems.
• Excellent leadership, team management, and communication skills.
• Strategic thinking and a results-oriented mindset.
• Proficiency in A/B testing and conversion rate optimization (CRO).
• Bachelor's degree in Marketing, Business, or a related field; MBA or Master's degree preferred.
• Experience in e-commerce is highly desirable.

This is an exceptional opportunity for a driven marketing leader to shape the digital future of an exciting brand in a thriving city.