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About DXB Perfume

DXB Perfume is the UK’s leading distributor and retailer of Arabian fragrances, bringing Dubai’s bold, opulent spirit to customers across the UK and beyond. We combine heritage scents with modern innovation, building a disruptive fragrance brand designed to shake up the global market.

We’re not here to blend in – we’re here to dominate.

The Role

We are looking for a Social Media Manager who is a disruptor at heart — someone who thrives on breaking rules, pushing creative boundaries, and driving measurable results fast .

You will be obsessed with TikTok, Instagram, and emerging social platforms — not just to post content, but to hack growth, build viral momentum, and deliver immediate commercial impact .

This isn’t just a scheduling role. This is about owning DXB’s cultural voice online , creating noise that converts into community, footfall, and sales.

What You’ll Do

1. Aggressive Growth & Disruption

• Build and execute bold, trend-led strategies that make DXB the most talked-about perfume brand online.
• Drive explosive growth in followers, engagement, and reach — with clear weekly KPIs .
• React at speed to cultural moments, trending sounds, and viral opportunities.
• Use social listening + competitor monitoring to ensure DXB leads, not follows.

2. Content & Community Domination

• Create viral-first content (short-form video, collabs, social stunts) that gets people talking.
• Manage a constant drumbeat of posts, stories, and lives , ensuring DXB always has share of voice.
• Build a loyal community — not just followers, but fans who engage, buy, and advocate.
• Act as the voice of DXB Perfume across all social touchpoints.

3. Influencer & Creator Partnerships

• Identify and lock in cutting-edge creators before competitors do.
• Manage influencer campaigns that deliver real ROI , not vanity metrics.
• Drive creator-led product launches, collaborations, and stunts that cut through noise.
• Build an influencer ecosystem that makes DXB the fragrance brand influencers want to work with .

4. Commercial Accountability

• Align social campaigns with sales, launches, and retail activations.
• Track and report on weekly KPIs (follower growth, engagement, reach, traffic, conversions).
• Test and optimise constantly — if it doesn’t work, pivot fast.
• Deliver quantifiable impact on awareness and revenue.

What We’re Looking For

• A natural disruptor — bold, fearless, and obsessed with making noise.
• 3+ years in social media/influencer marketing , ideally in beauty, fragrance, or lifestyle brands.
• Proven track record of viral content and rapid social growth (show us your wins).
• Deep knowledge of TikTok & Instagram mechanics — algorithms, trends, hacks.
• Experience negotiating and running high-impact influencer campaigns .
• Creative, fast, and resourceful — can make something out of nothing.
• Data-driven: you know how to prove ROI from social .
• Thrives in a high-pressure, high-speed, scale-up environment .

KPIs You’ll Be Judged On

• Follower Growth (TikTok & Instagram as #1 priority)
• Engagement Rate (not just likes, but comments, shares, saves)
• Content Reach & Virality (frequency of viral hits)
• Influencer ROI (traffic, sales, awareness driven)
• Social-to-Sales Conversion (trackable impact on online + retail campaigns)

Why Join DXB Perfume?

• Be part of a trailblazing fragrance brand rewriting the rules of luxury retail.
• Autonomy to move fast and break things — no corporate red tape.
• A brand backed by ambition, growth, and international expansion.

If you’re not ready to disrupt the fragrance industry, this isn’t the role for you. If you are, let’s talk.

• Develop and implement comprehensive social media strategies aligned with e-commerce goals.
• Manage all company social media profiles and interactions across platforms such as Instagram, Facebook, Twitter, TikTok, and LinkedIn.
• Create engaging, high-quality, and platform-specific content, including graphics, videos, and written copy.
• Plan and execute paid social media advertising campaigns, optimising for ROI and key performance indicators.
• Monitor social media trends, emerging platforms, and competitor activities.
• Engage with the online community, responding to comments and messages in a timely and professional manner.
• Collaborate with the wider marketing team to ensure brand consistency across all channels.
• Analyse social media performance data and provide regular reports on key metrics, insights, and recommendations.
• Identify and build relationships with influencers and brand advocates.
• Stay abreast of algorithm changes and best practices for each social media platform.
• Manage the social media content calendar and posting schedule.
• Oversee user-generated content initiatives.
• Conduct A/B testing on ad creatives and targeting to improve campaign performance.

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 5 years of experience in social media marketing, with a proven track record in e-commerce.
• In-depth knowledge of major social media platforms, their algorithms, and best practices.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Experience with social media advertising platforms (e.g., Facebook Ads Manager, Google Ads).
• Strong content creation skills, including graphic design (e.g., Canva, Adobe Creative Suite) and video editing.
• Excellent written and verbal communication skills, with a creative flair.
• Analytical mindset with the ability to interpret data and generate actionable insights.
• Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Experience with e-commerce analytics and conversion tracking.
• Strong understanding of SEO principles as they relate to social media.

• Develop and execute comprehensive social media strategies across various platforms (e.g., Instagram, Facebook, TikTok, Twitter, LinkedIn, Pinterest) to drive brand awareness, engagement, and conversions.
• Create, curate, and manage engaging and high-quality content, including text, image, and video formats, tailored to specific platforms and target audiences.
• Manage the social media content calendar, ensuring consistent posting schedules and timely campaign rollouts.
• Monitor social media channels for industry trends, competitor activities, and relevant conversations, responding to comments and inquiries promptly and professionally.
• Develop and implement social media advertising campaigns, including audience targeting, budget management, and performance optimization.
• Analyse social media performance metrics, generating regular reports with actionable insights and recommendations for improvement.
• Build and nurture relationships with influencers, brand ambassadors, and relevant online communities.
• Stay up-to-date with the latest social media best practices, tools, and emerging platforms.
• Collaborate with the broader marketing team to ensure social media efforts are integrated with overall marketing campaigns and e-commerce goals.
• Manage community engagement and foster a positive brand perception online.

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 4 years of experience in social media marketing, with a proven track record in managing brand accounts and campaigns, preferably within e-commerce.
• Demonstrable experience in developing and implementing successful social media strategies that drive measurable results.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, platform-specific insights).
• Strong understanding of SEO, keyword research, and content marketing principles.
• Excellent copywriting, editing, and communication skills, with a keen eye for detail and visual aesthetics.
• Experience with social media advertising platforms (e.g., Facebook Ads Manager, TikTok Ads) is essential.
• Ability to work effectively in a hybrid environment, balancing remote and office-based tasks.
• Creative thinking and problem-solving abilities, with a proactive and results-oriented approach.
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.

• Develop, implement, and manage social media strategies aligned with business goals.
• Create, curate, and schedule engaging and high-quality content (text, images, video) for all social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Monitor social media channels for industry trends, relevant conversations, and opportunities for engagement.
• Respond to comments and customer queries in a timely and professional manner, fostering community interaction.
• Collaborate with the marketing and sales teams to ensure brand consistency and cohesive campaign execution.
• Analyse social media data and metrics to track campaign performance, identify insights, and optimise strategies.
• Manage social media advertising campaigns, including budget allocation, targeting, and performance monitoring.
• Stay up-to-date with the latest social media best practices, tools, and technologies.
• Develop reports on social media performance for stakeholders.
• Identify and engage with influencers and brand advocates.

• Proven work experience as a Social Media Specialist or similar role.
• Excellent knowledge of major social media platforms and their respective best practices.
• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Strong content creation skills, including copywriting and basic graphic design/video editing.
• Proficiency in using social media analytics tools.
• Good understanding of SEO and web traffic metrics.
• Excellent communication, collaboration, and time management skills.
• Ability to work effectively under pressure and meet deadlines.
• A degree in Marketing, Communications, or a related field is preferred.
• Creative mindset with a passion for digital storytelling.

• Develop and implement a comprehensive social media strategy aligned with business goals and marketing objectives.
• Create, curate, and manage engaging and high-quality content (text, image, video) across all relevant social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok).
• Monitor social media channels for industry trends, competitor activities, and customer feedback.
• Engage with our online community, respond to comments and messages in a timely and professional manner, and foster positive relationships.
• Plan and execute paid social media advertising campaigns to reach target audiences and achieve campaign objectives.
• Analyze social media performance metrics and generate regular reports on key performance indicators (KPIs), providing actionable insights for improvement.
• Collaborate with other marketing team members, designers, and content creators to ensure brand consistency and campaign integration.
• Stay up-to-date with the latest social media best practices, tools, and emerging platforms.
• Identify and engage with relevant influencers and brand advocates.

• Proven work experience as a Social Media Manager or in a similar role, with a strong portfolio showcasing successful campaigns.
• Demonstrable experience creating engaging content and managing social media accounts for a brand.
• Excellent knowledge of social media platforms, their respective audiences, and best practices.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Strong understanding of SEO, keyword research, and Google Analytics.
• Creative thinking and excellent copywriting and editing skills.
• Ability to analyze data and translate insights into actionable strategies.
• Strong communication and interpersonal skills, with the ability to collaborate effectively.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

• Develop, implement, and manage social media strategies to align with business goals and brand identity.
• Create, curate, and schedule engaging and high-quality content (text, image, video) for platforms such as Instagram, Facebook, TikTok, Twitter, LinkedIn, and Pinterest.
• Monitor social media channels for trends, conversations, and opportunities for engagement.
• Respond to comments and customer queries in a timely and professional manner, fostering community and building relationships.
• Design and execute paid social media advertising campaigns, including audience targeting, budget management, and performance optimization.
• Track, analyze, and report on key social media metrics (e.g., engagement rate, reach, conversions, ROI) using analytics tools.
• Collaborate with the marketing, design, and e-commerce teams to ensure consistent brand messaging and integrated campaigns.
• Stay up-to-date with the latest social media best practices, platform updates, and emerging trends.
• Identify and engage with influencers and brand advocates to expand reach and credibility.
• Manage social media budgets effectively and ensure maximum return on investment (ROI).
• Conduct competitive analysis and benchmark performance against industry standards.
• Develop and maintain a content calendar to ensure a consistent and timely flow of content.

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 4 years of experience in social media marketing, with a strong focus on e-commerce or D2C brands.
• Proven success in developing and executing effective social media strategies that drive measurable results.
• Excellent content creation skills, including copywriting, basic graphic design, and video editing capabilities.
• In-depth knowledge of major social media platforms, their algorithms, and best practices.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, platform-specific insights).
• Experience with paid social advertising campaigns (Facebook Ads Manager, etc.).
• Strong understanding of SEO principles and how they relate to social media.
• Excellent communication, interpersonal, and community management skills.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
• Creative thinking and a passion for digital marketing and e-commerce trends.

• Develop, implement, and manage social media strategies aligned with business goals.
• Create engaging, high-quality content (text, images, video) for various social media platforms (e.g., Instagram, Facebook, TikTok, LinkedIn, X).
• Manage and grow social media communities, responding to comments and messages promptly.
• Plan and execute paid social media advertising campaigns, monitoring performance and optimizing budgets.
• Analyze social media metrics and KPIs, providing regular reports on campaign effectiveness and ROI.
• Stay up-to-date with the latest social media trends, tools, and best practices.
• Collaborate with marketing, design, and product teams to ensure brand consistency.
• Identify and engage with influencers and brand advocates.
• Monitor competitor activity and market trends.
• Develop strategies to increase follower growth, engagement rates, and website traffic from social channels.

• Proven work experience as a Social Media Specialist or similar role.
• Demonstrable experience managing and growing social media accounts for a brand or business.
• Excellent content creation skills, including copywriting, basic graphic design, and video editing.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Strong understanding of social media analytics and reporting tools.
• Knowledge of paid social advertising platforms (e.g., Facebook Ads Manager, TikTok Ads).
• Excellent communication, interpersonal, and community management skills.
• Ability to work independently and manage multiple projects in a remote setting.
• Creative thinking and a keen eye for detail.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.

• Develop, implement, and manage comprehensive social media strategies across platforms such as Instagram, Facebook, TikTok, Twitter, LinkedIn, and Pinterest.
• Create, curate, and schedule engaging and high-quality content, including text, images, videos, and stories, that aligns with brand voice and marketing objectives.
• Monitor social media trends, competitor activities, and audience insights to identify new opportunities and adapt strategies accordingly.
• Engage with the online community, respond to comments and messages promptly, and foster positive relationships with followers.
• Plan and execute paid social media advertising campaigns, optimizing for reach, engagement, and conversions.
• Analyze social media performance metrics, generate regular reports, and provide actionable insights to improve strategy and execution.
• Collaborate with internal teams (marketing, sales, product development) to ensure social media efforts are integrated with broader campaigns.
• Stay up-to-date with the latest social media best practices, tools, and technologies.
• Manage influencer collaborations and partnerships to expand brand reach.
• Contribute to the overall brand strategy and ensure consistent messaging across all marketing channels.

• Proven experience as a Social Media Manager or similar role, with a strong portfolio of successful social media campaigns.
• Excellent understanding of major social media platforms, their algorithms, and best practices.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Strong content creation skills, including copywriting, basic graphic design, and video editing.
• Experience with paid social media advertising (e.g., Facebook Ads Manager, TikTok Ads).
• Excellent communication, interpersonal, and community management skills.
• Ability to analyze data, derive insights, and present findings effectively.
• Creative thinking and a passion for staying ahead of social media trends.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.
• Experience in the e-commerce sector is highly desirable.