2 Editorial Director jobs in London
Marketing Content/Campaign Director EWC
Posted 155 days ago
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Job Description
Are you ready for a Game-Changing Career Experience?
At EFG (ESL FACEIT Group) we create worlds beyond gameplay, where players and fans become a community. We pride ourselves in having a corporate social responsibility which is that “IT’S NOT GG, UNTIL IT’S GG FOR ALL”. Our passion, craft, and DNA are aligned to create and shape the world of esports, gaming tournaments, leagues, events, and holistic ecosystems through our millions of players, fans, and heroes, as well as through our people, and culture.
Our Consumer Marketing team is on a mission to find an experienced Marketing Director to lead strategic initiatives that drive fan engagement and monetization for the Esports World Cup (EWC) —the world’s largest gaming and esports event, held in Saudi Arabia.
Within the Consumer Commerce team—and under their guidance—we develop comprehensive commercial plans aimed at maximizing fan lifetime value through ticketing, merchandise, and digital collectibles.
In this role, you will spearhead campaigns to build and execute the Esports World Cup’s marketing strategy. Your leadership will be critical in crafting compelling storytelling, content, and campaign elements that resonate with both esports enthusiasts and mainstream audiences. By driving measurable results, you will help bridge the gap between competitive gaming and global pop culture.
You will collaborate closely with cross-functional teams and external partners to ensure all campaigns align with the Esports World Cup’s mission and brand vision.
Key Responsibilities:
- Strategic Planning: Develop and execute the overarching marketing strategy focused on achieving business goals and KPIs, such as viewership, onsite attendance, brand awareness, fan satisfaction for the
- Campaign Development: Oversee the creation and execution of multi-channel marketing campaigns, including digital, social, and traditional media, ensuring a unified campaign voice.
- Performance Measurement: Define key performance indicators, monitor campaign effectiveness, and adapt strategies to maximize impact.
- Team Leadership: Lead and inspire a team of marketers, content creators, and campaign managers to deliver exceptional results.
- Mainstream Outreach: Design initiatives to connect esports with mainstream audiences, leveraging storytelling, partnerships, and innovative approaches.
- Storytelling: Build a compelling, coherent, and culturally relevant narrative for the Esports World Cup that resonates with both esports fans and mainstream audiences.
- Budget Management: Oversee the marketing budget, ensuring efficient allocation of resources to maximize ROI.
- Cross-functional collaboration: Work with internal teams, including marketing, Content, Social Media, Performance Media / Paid Media, Product, Sales, and Operations, to ensure a cohesive approach to partner initiatives. Partner with external stakeholders, client stakeholders, and external agencies to deliver integrated marketing initiatives.
- Market Insights: Stay ahead of industry and mainstream trends, audience behaviours, and competitive landscape to inform and enhance marketing strategies.
Application information
Do you feel ready for the challenge of working at EFG? Join us for a game-changing career where we will shape the journey of esports together with diversity and inclusion. We encourage you to apply by filling in our application form, including your earliest starting date and your desired salary.
Please apply by adding the requested documents CV or your cover letter in the English language and preferably in PDF format.
Our Recruitment Process – What to expect?
Our recruitment team is committed to carefully reviewing and evaluating your application for this role. We will look at your past studies, work experience, passion, and your personal relationship with games and the relevant fit for the job you applied for.
If you are successful, you will be invited for an interview, and you will receive email notification feedback if you don’t qualify at this point!
About us @EFG:
EFG is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Each of our brands plays a significant role in creating worlds beyond gameplay.
They build, connect, and nurture beyond game ecosystems to unlock more fun, fame, and fortune for gamers across the globe.
- At ESL we create worlds where everybody can be somebody
- At FACEIT we create a world where the community has the power to shape video games
- At DreamHack we create a world where the gaming community comes to life
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 7+ years of experience in marketing leadership roles, ideally within gaming, esports, or entertainment sectors.
- Proven expertise in building and executing large-scale marketing campaigns.
- Strong storytelling and content development skills.
- Exceptional ability to translate complex goals into actionable marketing strategies.
- Deep understanding of gaming culture, esports ecosystems, and mainstream audience engagement.
- Ability to work in a fast-paced, dynamic environment and adapt to changing priorities.
- Demonstrated experience collaborating with creative teams, content producers, media agencies, product management, and external stakeholders.
- Experience working with intercultural teams and diverse audiences.
- Proficiency in marketing analytics tools and data-driven decision-making.
- Demonstrated soft skills including:
- Outstanding communication and presentation skills.
- Strategic thinking and problem-solving capabilities.
- Proactive, self-motivated, and results-driven approach.
- Strong team leadership and collaboration abilities.
Director Content Planning & Subscriber Experience

Posted today
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Job Description
**Who We Are.**
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our characters to life, the _creators_ bringing them to your living rooms and the _dreamers_ creating what's next.
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
**Your New Role**
Ensuring a holistic approach is taken to the EMEA Content Roll on HBO Max EMEA in collaboration with the other Directors and VP of Content Planning as well as the wider content organisation.
Lead and mentor the Regional Content Planning Managers to deliver a unified, data-informed, and locally relevant content strategy across the region.
With the VP Content Planning leading and shaping the holistic content planning strategy for HBO Max EMEA, serve as the critical link and the central point of alignment between the EMEA region and global teams, particularly the US. Partnering closely with the VP of Content Planning and the broader global content organization, this role ensures a seamless integration of global priorities with local market needs, ensuring transparent, timely communication and consistent strategic execution across territories.
Play a pivotal role in both the strategic development and tactical rollout of the Max content offering across EMEA, from launch through to BAU operations. Collaborate closely with regional creative leads to **to** **opportunistically plan local EMEA original within the holistic OP/global series calendar** making informed editorial decisions based on performance data, market insights, and global direction.
Prepare and present content plans, insights, and strategic recommendations to senior leadership, ensuring alignment, visibility, and buy-in across multiple stakeholders. Oversee the creation, maintenance, and distribution of short-, medium-, and long-term content rollout plans. Ensure these plans are continuously updated, effectively communicated, and evaluated against both regional and global objectives.
**Your New Role Accountabilties**
+ Build, motivate and manage a team of regional Content Planning Managers in TBC Markets - identify best practices and encourage continuous improvement across the team.
+ Leading local regional managers in the EMEA Content Planning team ensuring the content strategy for EMEA, both from a local and EMEA perspective is clear and communicated to all.
+ Leading the team in driving and defining the ultimate EMEA and local proposition based on customer needs and consumption data.
+ Closely monitor regional trends and consumer facing preferences and track industry trends to advise on future content acquisitons and originals greenlighting decissions.
+ Maintain an up-to-date knowledge of competitors schedules, competing content launches and major competitive initiatives.
+ Supporting the regional managers as well as our central teams in all aspects of planning ensuring the strongest possible plans are put in place and executed and that all variables are accounted for.
+ Play a strong advisory role to senior managers on the content mix needed to produce consumer focused and competitive schedules, that ultimately help drive customer acquisitions, engagement and retention.
+ Leading the team when building and continuously tweaking and updating the regional and overall EMEA Streaming strategy, focusing both on local and global content offerings for Max.
+ Together with the team, working with the Content Strategy and Analysis team to ensure we take advantage of available data and use it when planning as well as acquiring content.
+ Ensuring the team is continuously checking and analyzing the regional and EMEA content offering and running a gap analysis on market vs audience needs.
+ Maintains an overview of all content types and works with the planning manager and team to ensure we are aligned, and team is working towards optimizing the content release across EMEA.
+ Expand and maintain an inventory database and tracking system (Airtable and GANTT) to provide management with oversight of content availability on Max in terms of volume, mix of genres and quota fulfilment.
+ Directly accountable for overseeing the local planning documentation with short term and forward plans and ensuring data accuracy on up and downstream teams for HBO Max.
+ Lead the development of the strategy for planning and detailed roll out plans, ensuring that they accurately reflect the overall strategy and priorities of key stakeholders at any point in time.
+ Create and communicate detailed contingency and business continuity plans for anticipated and unanticipated changes to the schedules
+ Ensuring we share and take advantage of all content within EMEA leading the managers in these initiatives and informing key stakeholders of content roll out.
+ Aligning the approach across regions for how the montly highlights/Content Roll Out is presented to internal stakeholders to ensure everyone is aware of HBO Max priorities across EMEA
+ Work closely with our LatAm, APAC, and US colleagues on alignment and content roll out of Max Originals and sharing best practices.
+ Work with local Acquisitions VP's on avail list, inventories for the month and content expiration ensuring there is a steady flow of content to the EMEA platforms.
+ Work closely with the HBO Max EMEA Merchandising leadership group and leading the team to ensure avail list, inventories and content expiration being supported and displayed on platform as expected based on medalling and other frameworks.
+ Use analytics and work with Content Strategy Team and Data Insights and Planning Team on volumes by categories and demo target.
**Skills and Experience Required**
+ Solid experience leading content planning / scheduling teams in digital media/stream platforms or network.
+ Have excellent written and verbal communications skills and the ability to interface with all levels within the organization.
+ Possess strong organizational skills.
+ Able to work well under pressure, complete projects successfully and respond to changing demands and priorities whilst maintaining a flexible and positive attitude.
+ Business oriented with strong negotiation/mediation skills.
Onsite Working - This role is advertised as Onsite, meaning all working hours and days (regardless of shift pattern) will be carried out at the place of work. Subject to any applicable laws, WBD / your Line Manager reserves the right to change this working agreement, where this is essential to business needs and upon reasonable notice to you.
**How We Get Things Done.**
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
**Championing Inclusion at WBD**
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page ( for instructions to submit your request.
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