4,787 Email Marketing jobs in the United Kingdom

Email Marketing Manager / Specialist - Marketo

Salary to £45k + Strong Benefits

Hybrid – c2 days per week in the Central London office

The Role

We're searching for a Marketo maestro to transform our client's email marketing into a revenue-driving machine. You'll combine technical prowess with creative flair to design personalised campaigns that cut through inbox clutter and deliver real results—more opens, more clicks, more conversions.

This isn't just about hitting send. You'll architect sophisticated automated journeys, optimise every element through rigorous testing, and use data to constantly push performance higher.

Essential Skills:

• 3+ years' hands-on experience in email marketing, with 2+ years mastering Marketo
• Proven track record of building and optimising high-performing email campaigns that drive measurable results
• Expert knowledge of Marketo's core features: Smart Campaigns, Engagement Programmes, Lead Scoring, and dynamic content
• Strong understanding of marketing automation, lead nurturing, segmentation strategies, and customer journey mapping
• Proficiency in A/B and multivariate testing to optimise campaign performance
• Solid grasp of email deliverability best practices, authentication (SPF, DKIM, DMARC), and compliance (GDPR, PECR)
• Experience integrating Marketo with CRM systems (particularly Salesforce)
• Analytical mindset with proficiency in Excel, Google Analytics, and Marketo reporting tools
• Excellent communication skills and sharp attention to detail

Bonus Points

• Experience with HTML/CSS for email template creation and troubleshooting
• Knowledge of additional marketing automation platforms or email design tools
• Understanding of SQL for advanced reporting
• Experience in B2B marketing or the events industry

The Person
You're part technician, part storyteller. You get excited about open rates and A/B test results, but you also understand that behind every email is a person you need to engage. You're proactive, detail-obsessed, and always looking for the next optimisation opportunity. You don't just send emails—you craft experiences that drive action.

What You'll Be Doing

Build Campaigns That Perform

• Design, build, and deploy email campaigns in Marketo—from newsletters and event promotions to complex nurture programmes
• Create automated workflows, drip campaigns, and triggered emails that engage audiences at the right moment
• Craft personalised experiences at scale using dynamic content and tokenisation

Master Marketo's Full Potential

• Leverage Smart Campaigns, Engagement Programmes, and Lead Scoring to optimise lifecycle marketing
• Build sophisticated segmentation strategies and integrate seamlessly with CRM platforms (Salesforce and beyond)

Test, Learn, Optimise

• Run A/B and multivariate tests on subject lines, content, CTAs, and send times
• Use Marketo Insights and analytics tools to identify improvements and refine strategies based on data

Prove the Impact

• Track key metrics: open rates, CTR, conversion rates, and ROI
• Build dashboards and reports that communicate campaign performance and shape business strategy
• Ensure all campaigns meet compliance requirements whilst maintaining excellent deliverability

Ready to make every send count? Let's talk.

Key words: Marketo, email, automation, campaigns, segmentation, A/B testing, CRM, Salesforce, analytics, deliverability, compliance, GDPR, workflows, nurture, personalisation, optimisation, reporting, HTML, CSS, SQL, lead scoring, dynamic content, tokenisation, dashboards, ROI, permanent, London, UK, Hybrid.

About Adfix

Adfix is a digital agency focused on helping premium streetwear fashion brands in the U.S. build long-lasting customer relationships. We specialize in media, CRM, retention, and customer journey optimization —turning clicks into loyalty. Our clients include brands that shape culture and define trends, and we expect the same cultural fluency from our team.

Client-First Decisions : Every choice—creative, budget, or timing—flows from the question: Is this the right thing for the client's business? We focus on measurable wins that prioritize client results.

Proactive Ownership : We spot issues early, jump in to fix them, and see projects through until the value is proven. We don’t wait for problems to be flagged.

Transparency & Integrity : We explain results in plain language, backed by data. We keep promises, tell hard truths, own mistakes quickly, and never cherry-pick.

Win–Win Mentality : We collaborate openly, share knowledge, and focus on expanding collective success rather than individual wins.

We are looking for an Email Marketing Specialist who can design, build, and optimize email campaigns for U.S.-based premium fashion brands. You’ll collaborate with our creative strategist, designers, and copywriters to deliver emails that are on-brand, culturally relevant, and commercially effective.

This is not a “set up and blast” role. You will be expected to:

• Develop and execute email marketing campaigns using Klaviyo (flows, campaigns, segmentation, A/B testing).
• Optimize performance : Improve click-through rates, conversions, and retention through data-driven insights.
• Stay on-culture : Adapt tone, design direction, and content to resonate with U.S. streetwear consumers.
• Collaborate across functions : Work with design and copy teams to create high-quality, premium-feel campaigns.

Your campaigns should feel like they could come straight from brands such as Highsnobiety, Aimé Leon Dore, Represent, or Kith .

Here are samples of the type and quality of content we expect:

• Highsnobiety: HS05 Collection
• Highsnobiety: New Arrivals
• Aimé Leon Dore: Resort Shirt
• Aimé Leon Dore: New Arrivals
• Represent: Worn by the Founders
• Represent: Launching Tomorrow
• Kith: This Week at Kith

Requirements

• Native-level English writing and editing skills.
• Deep familiarity with U.S. streetwear & premium fashion culture.
• Strong experience with Klaviyo (flows, campaigns, personalization).
• Experience with Shopify (plus if you know basic HTML/CSS for email).
• Portfolio of previous work for fashion, lifestyle, or streetwear brands .
• Analytical mindset: ability to track KPIs and iterate on performance.
• Accountability & responsibility – you take ownership of tasks and you are committed to complete them in time.
• Availability to work full time, during European hours. Core availability should be maintained Monday-Friday between 10 AM and 6 PM CET, with some flex time in the morning.
• Professional references will be requested upon successful interview to move forward.

Benefits

• Remote-first culture: work from anywhere, flexible working hours.
• Competitive salary.
• Uncapped growth opportunities in a dynamic and collaborative environment.
• 20 days paid time off (pro-rated for less than full-time positions).
• Paid annual team meet-ups at exciting locations.
• Work-from-home perks.

• Develop and implement an innovative, play-based curriculum that aligns with early years frameworks and promotes holistic child development.
• Lead, mentor, and support a team of early years practitioners, fostering a positive and collaborative work environment.
• Conduct regular observations and assessments of children's progress, documenting their learning journeys and identifying areas for tailored support.
• Ensure the highest standards of health, safety, and welfare for all children, adhering to all relevant regulations and policies.
• Communicate effectively with parents and guardians, building strong partnerships to support children's learning and development at home.
• Manage the day-to-day operations of the early years setting, including staff rotas, resource management, and administrative tasks, remotely.
• Organize and deliver engaging activities and experiences that cater to the diverse needs and interests of the children.
• Plan and facilitate professional development opportunities for the early years team, ensuring continuous learning and improvement.
• Uphold and promote the organization's values and ethos in all aspects of the role.
• Contribute to the strategic development and continuous improvement of the early years provision through effective remote leadership and feedback mechanisms.

• A recognized Level 3 qualification in Early Years Education or equivalent.
• Significant experience (5+ years) working within an early years setting, with at least 2 years in a leadership or supervisory role.
• In-depth knowledge of the Early Years Foundation Stage (EYFS) framework and other relevant legislation.
• Proven ability to lead and motivate a team, fostering a supportive and high-performing culture.
• Excellent communication, interpersonal, and organizational skills.
• A strong understanding of child safeguarding and protection procedures.
• Demonstrated ability to plan and deliver high-quality early years education programs.
• Proficiency in using digital tools for communication, planning, and documentation is essential for this remote role.
• A genuine passion for early childhood education and a commitment to making a positive difference in children's lives.
• Ability to work autonomously and manage responsibilities effectively in a remote setting.

• Lead and manage a designated room, providing high-quality childcare and early years education in line with the Curriculum for Excellence.
• Develop and implement engaging and age-appropriate learning experiences and activities that promote children's holistic development (cognitive, social, emotional, physical).
• Supervise and mentor junior practitioners, providing guidance, support, and regular feedback.
• Conduct regular observations and assessments of children's progress, maintaining accurate and comprehensive records.
• Ensure all policies and procedures, including health and safety regulations, are adhered to consistently.
• Communicate effectively and build positive relationships with parents and carers, encouraging their involvement in their child's learning journey.
• Manage resources and materials within the room efficiently.
• Contribute to the overall development and improvement of the nursery's services.
• Undertake relevant training and professional development as required.

• A relevant qualification in Early Years Education (e.g., HNC, SVQ Level 3 or 4 in Childcare and Education).
• Previous experience working in a similar role within a nursery or early years setting, with demonstrable leadership experience.
• A strong understanding of child development theories and best practices in early childhood education.
• Excellent knowledge of national standards and regulatory requirements for childcare in Scotland.
• Proficiency in observation, assessment, and record-keeping.
• Strong communication, interpersonal, and leadership skills.
• A genuine love for working with young children and a commitment to their well-being.
• Ability to work collaboratively within a team environment.
• This role requires flexibility to work a hybrid schedule, balancing on-site responsibilities with some remote administrative tasks.

• Design, build, and maintain automated marketing workflows and campaigns using platforms such as HubSpot, Marketo, or Pardot.
• Develop email marketing campaigns, landing pages, and lead nurturing sequences.
• Segment customer databases and create targeted marketing communications.
• Monitor, analyse, and report on campaign performance, identifying areas for optimisation.
• Collaborate with the marketing team to align automation strategies with broader marketing objectives.
• Ensure data accuracy and integrity within the marketing automation platform.
• A/B test campaign elements (subject lines, content, calls-to-action) to improve effectiveness.
• Manage marketing automation platform administration, including user management and integrations.
• Stay up-to-date with the latest trends and best practices in marketing automation and digital marketing.
• Work with the sales team to ensure seamless lead handoff and effective lead scoring.

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
• Proficiency in email marketing best practices, segmentation, and analytics.
• Strong understanding of lead generation, nurturing, and scoring methodologies.
• Experience with A/B testing and campaign optimisation.
• Excellent analytical skills and the ability to interpret complex data.
• Proficiency in HTML/CSS for email and landing page development is a plus.
• Strong written and verbal communication skills.
• Detail-oriented and highly organised.
• Experience working in a hybrid work environment.

Summary 

We are seeking a talented Email Marketing Specialist to join the Midnight team at IOG. Midnight is a regulatory-friendly data protection-based blockchain that safeguards sensitive commercial and personal data, protecting fundamental freedoms of association, commerce, and expression for developers, companies, and individuals. Midnight utilizes a novel data protection-first programming model and ZK proofs.

As Email Marketing Specialist, you will support email marketing campaigns, manage workflows for outbound communications with our developer community and create inbound demand generation from prospective partners. You will use your marketing automation expertise and demand generation experience to help build, execute, and manage multi-channel programs.

We are looking for an analytical and creative individual who is a skilled communicator and able to collaborate with various internal and external teams. Current knowledge of HubSpot or other CRM systems best practices and techniques is essential to this role. 

Duties

Strategy & Planning

• Establish strategies and priorities for the development and enhancement of email communications
• Work with the marketing team to define content for email templates, inbound workflows, landing pages and community newsletters.
• Building and updating global programs; this includes lead management processes, data normalization and other operational projects as needed

Email Execution & Performance Testing

• Execute automated HubSpot email and multi-channel campaigns through CRM(s)
• Run A/B and multivariate testing; analyze campaign results, help develop benchmarks, and report on performance
• Partner with creative services to optimize and test email design, copy and workflows.

CRM Data Management

• Segmenting and analyzing the prospect database to support campaigns
• Enforce compliance guidelines and policies globally such as GDPR
• Maintenance of HubSpot marketing dashboards and campaign reporting
• Keeping CRM contact data, lists and permissions in HubSpot clean and up to date

Requirements

Key Competencies

• Have a keen interest in Blockchain technology developments, trends in Web3, and market/competitive developments in this space.Embodies flexibility, transparency, and ownership over responsibilities
• Proven track record of successfully managing multiple priorities while maintaining a positive, professional image of the organization
• Ability to lead and participate in special projects
• Ability to handle confidential information with the utmost level of professionalism
• Performs well on cross-functional project teams and with external vendors
• Excellent written and oral communication skills
• A strong team player, results oriented, metrics driven and capable of working in a fast paced, changing environment.

Education and Experience 

• 3+ years experience in an email marketing role
• Experience using HubSpot Marketing Hub and Sales Hub
• Proficient operational knowledge of email marketing and marketing automation technology
• Has basic knowledge of web development and/or email development (including HTML/CSS) and able to use design software at a basic level
• Strong organizational and communication skills, and comfortable presenting work.

Benefits

• Remote work

• Laptop reimbursement
• New starter package to buy hardware essentials (headphones, monitor, etc)
• Learning & Development opportunities
• Competitive PTO 

At IOG, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.