206 Game Content Writer jobs in the United Kingdom

Content Marketing Executive

Are you a strategic content professional with a passion for translating complex technical topics into engaging, impactful marketing campaigns?

We’re working with a global leader in engineering and manufacturing to recruit a Content Marketing Executive to support the development and delivery of UK-specific content strategies across a wide range of industrial sectors. This is an exciting opportunity for a marketer who can balance big-picture strategy with hands-on content creation.

You’ll be responsible for creating and executing content-led campaigns designed to build brand awareness, generate quality leads, and engage decision-makers across key sectors such as:

• Packaging, Food, Medical, Water, Plastics, and Woodworking

• Pharma, Biotech, Coating, Semiconductors, Solar, Analytics, and Research

This is a highly collaborative role working across local sales teams and global marketing functions to ensure messaging, campaigns, and market positioning are fully aligned.

• Conduct in-depth market and customer research to uncover insights and opportunities.

• Analyse competitors to inform messaging and positioning.

• Shape UK marketing strategy in line with global direction and local priorities.

• Plan and deliver integrated content campaigns focused on lead generation and customer engagement.

• Create high-impact marketing materials such as white papers, articles, case studies, email campaigns, social media content, press releases, and webinar scripts.

• Collaborate with global market coordinators and local sales teams to tailor content for UK audiences.

• Represent the brand at trade shows and customer visits to gather insights and support campaign development.

• Monitor campaign performance and apply data-driven insights to improve future initiatives.

• Proven experience in developing and executing B2B marketing strategies, ideally within technical or industrial sectors.

• Strong copywriting and storytelling skills with a focus on complex subject matter.

• Hands-on experience delivering successful content campaigns across multiple channels.

• Ability to manage multiple projects and priorities in a fast-paced environment.

• Familiarity with CRM systems, marketing automation tools, and analytics platforms.

• Solid understanding of the buyer’s journey and the sales and marketing funnel.

• Volume and quality of leads generated through campaigns

• Content engagement metrics (e.g. website visits, email open rates, social shares)

• ROI from marketing campaigns

• Salary up to £45,000 depending on experience

• Excellent benefits package

• Flexible hybrid working model

Your CV will be forwarded to Jonathan Lee Recruitment, a leading engineering and manufacturing recruitment consultancy established in 1978. The services advertised by Jonathan Lee Recruitment are those of an Employment Agency.
In order for your CV to be processed effectively, please ensure your name, email address, phone number and location (post code OR town OR county, as a minimum) are included.

• Develop and implement a robust content marketing strategy aligned with overall marketing and business objectives.
• Create, curate, and manage all published content, including blog posts, articles, website copy, social media updates, case studies, and whitepapers.
• Manage the editorial calendar, ensuring timely delivery of high-quality content.
• Conduct keyword research and apply SEO best practices to optimize content for search engines.
• Collaborate with designers, videographers, and other stakeholders to produce engaging multimedia content.
• Analyze content performance using web analytics and SEO tools, providing insights and recommendations for improvement.
• Develop and maintain brand voice and tone across all content.
• Manage social media content distribution and engagement strategies.
• Stay current with industry trends, emerging platforms, and new content formats.
• Measure and report on the effectiveness of content marketing campaigns.
• Edit and proofread content to ensure accuracy, clarity, and grammatical correctness.

• Bachelor's degree in Marketing, Journalism, English, Communications, or a related field.
• Proven experience (4+ years) as a Content Marketing Manager or similar role, with a strong portfolio of published work.
• Excellent writing, editing, and proofreading skills, with a keen eye for detail.
• Demonstrable experience with SEO principles and content optimization techniques.
• Proficiency in using content management systems (CMS) and marketing automation platforms.
• Familiarity with web analytics tools (e.g., Google Analytics) and SEO tools (e.g., SEMrush, Ahrefs).
• Strong understanding of social media marketing and best practices for content distribution.
• Creative thinker with the ability to generate innovative content ideas.
• Excellent organizational and project management skills, with the ability to manage multiple deadlines.
• Self-motivated and able to work independently in a remote setting.

• Develop and execute a comprehensive content marketing strategy aligned with business goals.
• Oversee the creation of engaging and relevant content, including blog posts, white papers, case studies, website copy, social media updates, and video scripts.
• Manage the editorial calendar and ensure timely delivery of content across all channels.
• Conduct keyword research and optimize content for search engines (SEO).
• Collaborate with designers, videographers, and other content creators to produce high-quality assets.
• Analyze content performance metrics and use data to inform future content strategies.
• Manage the company's blog and social media channels, fostering community engagement.
• Stay abreast of industry trends and competitor content strategies.
• Ensure all content adheres to brand guidelines and style guides.
• Work closely with the digital marketing team to promote content effectively.

• Proven experience as a Content Marketing Manager, Content Strategist, or similar role.
• Demonstrable success in developing and executing content strategies that drive measurable results.
• Excellent writing, editing, and proofreading skills.
• Strong understanding of SEO principles and content optimization techniques.
• Experience with content management systems (CMS) like WordPress.
• Proficiency in using analytics tools (e.g., Google Analytics) to track content performance.
• Creative thinking and a passion for storytelling.
• Excellent project management and organizational skills.
• Ability to collaborate effectively with cross-functional teams.
• A bachelor's degree in Marketing, English, Journalism, Communications, or a related field is preferred.

• Develop and implement data-informed content marketing strategies for a diverse range of clients.
• Conduct in-depth audience research and keyword analysis to identify content opportunities.
• Create and manage editorial calendars, ensuring timely delivery of high-quality content.
• Oversee the creation of various content formats, including blog posts, articles, website copy, social media updates, case studies, white papers, and video scripts.
• Collaborate with designers, videographers, and SEO specialists to ensure content is visually appealing and optimized for search engines.
• Analyze content performance metrics (e.g., traffic, engagement, conversions) and provide actionable insights for optimization.
• Stay up-to-date with the latest trends in content marketing, SEO, and digital media.
• Manage client relationships, presenting strategies and performance reports effectively.
• Ensure all content aligns with brand voice, style guidelines, and marketing objectives.
• Contribute to brainstorming sessions for new content ideas and campaign development.

• Develop and implement a comprehensive content marketing strategy aligned with client objectives and target audience.
• Create, edit, and proofread high-quality, engaging content across various formats, including blog posts, articles, website copy, social media updates, infographics, and video scripts.
• Conduct keyword research and implement SEO best practices to optimize content for search engines.
• Manage the editorial calendar and ensure timely delivery of all content assets.
• Oversee social media channels, developing content plans and engaging with online communities.
• Analyze content performance using web analytics tools (e.g., Google Analytics) and provide regular reports on key metrics.
• Collaborate with design, PR, and digital marketing teams to ensure content is visually appealing and effectively promoted.
• Stay up-to-date with the latest trends in content marketing, SEO, and digital media.
• Identify opportunities for content optimization and new content creation.
• Manage external content creators and freelancers as needed.
• Ensure all content adheres to brand guidelines and maintains a consistent tone of voice.

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Proven experience (typically 3-5 years) as a Content Marketing Manager, Content Strategist, or similar role.
• Demonstrable success in developing and executing content marketing strategies that drive measurable results.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Strong understanding of SEO principles and keyword research tools.
• Experience with social media management platforms and best practices.
• Proficiency in content management systems (CMS) like WordPress.
• Familiarity with web analytics tools (e.g., Google Analytics).
• Strong project management and organizational skills.
• Ability to work independently and collaboratively in a remote team environment.
• Creativity and a passion for storytelling.

• Develop and implement a content marketing strategy aligned with business objectives and target audience needs.
• Create, edit, and proofread high-quality content, including blog posts, articles, website copy, social media updates, and email newsletters.
• Manage the editorial calendar, ensuring timely publication of content across all channels.
• Conduct keyword research and apply SEO best practices to optimise content for search engines.
• Collaborate with designers and other marketing team members to create visually appealing and engaging content assets.
• Monitor content performance using analytics tools, providing insights and recommendations for improvement.
• Stay abreast of industry trends and best practices in content marketing and digital media.
• Manage and grow the company's social media presence, engaging with followers and fostering community.
• Develop and manage email marketing campaigns to nurture leads and build customer relationships.
• Contribute to the overall marketing strategy and collaborate with cross-functional teams.

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Proven experience (3+ years) in content marketing or digital marketing roles.
• Excellent writing, editing, and proofreading skills, with a strong portfolio of published work.
• Solid understanding of SEO principles and keyword research.
• Experience with content management systems (CMS) like WordPress.
• Proficiency in social media management tools and strategies.
• Familiarity with email marketing platforms and automation.
• Strong analytical skills with experience in using analytics tools (e.g., Google Analytics).
• Ability to work independently and collaboratively in a hybrid work environment.
• Creative thinking and a passion for storytelling.

• Develop and execute content marketing strategies aligned with business goals.
• Create high-quality, engaging content for various channels (blogs, websites, social media, email, etc.).
• Conduct thorough research on industry-related topics and keywords.
• Write and edit blog posts, articles, whitepapers, case studies, and website copy.
• Collaborate with SEO specialists to optimize content for search engines.
• Work with designers to produce visually appealing content assets.
• Analyze content performance metrics and report on key insights.
• Manage content calendars and ensure timely delivery of all content.
• Stay abreast of content marketing trends and best practices.
• Maintain brand consistency and voice across all content.

• Bachelor's degree in Marketing, English, Journalism, Communications, or a related field.
• Proven experience in content marketing or a similar role.
• Exceptional writing, editing, and proofreading skills.
• Strong understanding of SEO principles and keyword research.
• Proficiency with content management systems (e.g., WordPress).
• Experience with analytics tools (e.g., Google Analytics).
• Ability to conduct research and synthesize information effectively.
• Excellent organizational and time management skills.
• Ability to work independently and collaboratively in a remote setting.
• Creative thinking and a passion for storytelling.