38 Global Marketing jobs in the United Kingdom
Global Marketing Executive
Posted 4 days ago
Job Viewed
Job Description
Global Marketing Executive
Salary: 35,000 per annum DOE
Contract Type: 12-month Fixed Term Contract (potential to go perm)
Working Model: Hybrid
Location: Outskirts of Crawley
Company Overview:
Lloyd Recruitment Services is proud to be working with a well-established travel organisation that has a strong national presence and a growing international footprint. The company is committed to delivering outstanding customer experiences across the UK and Europe and is driven by creativity, collaboration, and innovation in marketing.
Role Overview:
As a Global Marketing Executive, you will be responsible for leading and delivering integrated, strategic marketing campaigns across multiple channels and regions. This is a hands-on, dynamic role with a strong focus on CRM, digital marketing, content creation, and campaign performance analysis. You'll collaborate with internal teams and global partners to execute campaigns that support brand growth and customer engagement across different markets.
Key Responsibilities for the Global Marketing Executive:
- Plan, manage, and execute multi-channel marketing campaigns across email, CRM, SMS, app push notifications, digital, and print
- Develop customer segmentation strategies to deliver targeted, personalised communications
- Write clear and effective briefs for internal teams and external agencies
- Coordinate international marketing communication plans to meet deadlines and business objectives
- Monitor and analyse global campaign performance, providing insights and optimisations
- Collaborate with cross-functional teams to align marketing priorities and strategies
- Create, review, and edit marketing content to ensure quality and consistency
- Track budgets and manage purchase orders and invoices accurately
- Ensure all global marketing activities comply with brand standards, GDPR, and legal requirements
- Support global market research and competitor analysis
Skills & Experience Required:
Degree in Marketing or a related field
Minimum of 3 years' B2C marketing experience, ideally with international exposure
Strong experience in CRM and digital marketing
Must have experience in delivery multi-channel B2C campaigns
Excellent copywriting and proofreading skills
Confident communicator with strong stakeholder management skills
Highly organised, able to manage multiple projects and deadlines
Data-driven, with an analytical mindset to assess and improve campaign performance
Experience in travel, leisure, or hospitality is an advantage
Interest in travel and international markets is highly valued
Refer a friend and you will receive a retail voucher of your choice up to the value of 500. Full details can be found on our website.
Unfortunately, due to high numbers of applications, we are only able to respond to shortlisted applicants. If you have not heard from us within 5 days, please assume that you have not been shortlisted on this occasion.
By applying for this vacancy, you accept Lloyd Recruitment Services Privacy and GDPR Policy, which can be found on our website and therefore gives us consent to contact you.
Lloyd Recruitment Services are acting as a recruitment agency in relation to this vacancy and are an equal opportunities employer.
Global Marketing Project Coordinator
Posted 1 day ago
Job Viewed
Job Description
Job Opportunity: International Project Coordinator - Europe & Africa
Location: Central London with Hybrid Working
Are you ready to take your project coordination skills global? Join a dynamic and growing team at a world-leading consumer goods company behind trusted recognised International brands
We're currently seeking an enthusiastic and driven International Project Coordinator - Europe & Africa to lead and manage key international projects, including new product developments, brand relaunches, and portfolio expansion across diverse markets.
The Role
This role will sit at the heart of international innovation and execution, helping deliver impactful growth across Europe & Africa. You'll collaborate closely with internal stakeholders across Marketing, Sales, Regulatory, Supply Chain, and more to bring projects to life - on time and on spec.
Key Responsibilities
- Align with Sales and Marketing teams to define portfolio needs over a 24-month horizon by product category and market.
- Lead and maintain oversight of the Vetting Process for Europe & Africa, tracking progress, escalating issues, and driving resolution with relevant stakeholders.
- Collaborate closely with the UK PMO team, International Brand Managers, and EA Marketing to ensure seamless project execution.
- Represent GMG Europe & Africa in Stage Gate processes, ensuring compliance and alignment with business objectives.
- Jointly own the artwork process with marketing partners, ensuring assets meet deadlines and brand standards.
- Coordinate cross-functional teams across Sales, Regulatory, Supply Chain, Purchasing, and more to support product launches, re-launches, and geographical expansions.
- Serve as a key point of contact for the Project Vetting Committee, offering project updates and strategic input in global calls.
- Share knowledge and collaborate with the UK PMO team to refine and implement best-in-class global project processes.
What You'll Bring
- Strong project coordination or project management experience, ideally in FMCG or consumer goods
- Exceptional cross-functional communication and stakeholder engagement skills
- Proven ability to manage multiple projects and meet tight deadlines
- High attention to detail, proactive mindset, and collaborative spirit
- Experience with artwork and packaging processes is a plus
- Comfort working in a fast-paced, international environment
This is a temporary role for between 6-12 months and you will be working 37 hours per week. There could be some international travel and you will be able to work 2 days a week at home.
New Appointments Group, Expertly Matching Employers and Jobseekers since 1975.
Before submitting your CV, please take a moment to check the layout, spelling, and grammar. If your CV includes graphics or design features, we'd also appreciate a simplified version in Word format.
If this role isn't for you, please check out our website for other roles that may be suitable, or send us your CV, we would still like to hear from you! You can find us on (url removed) or LinkedIn, Facebook, Instagram and
We are committed to fostering a diverse and inclusive environment in line with the Equality Act 2010. All qualified applicants will be considered regardless of age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex, or sexual orientation. New Appointments Group acts as an Employment Agency for permanent roles and as an Employment Business for temporary roles.
Global Marketing Project Coordinator
Posted 4 days ago
Job Viewed
Job Description
Job Opportunity: International Project Coordinator - Europe & Africa
Location: Central London with Hybrid Working
Are you ready to take your project coordination skills global? Join a dynamic and growing team at a world-leading consumer goods company behind trusted recognised International brands
We're currently seeking an enthusiastic and driven International Project Coordinator - Europe & Africa to lead and manage key international projects, including new product developments, brand relaunches, and portfolio expansion across diverse markets.
The Role
This role will sit at the heart of international innovation and execution, helping deliver impactful growth across Europe & Africa. You'll collaborate closely with internal stakeholders across Marketing, Sales, Regulatory, Supply Chain, and more to bring projects to life - on time and on spec.
Key Responsibilities
- Align with Sales and Marketing teams to define portfolio needs over a 24-month horizon by product category and market.
- Lead and maintain oversight of the Vetting Process for Europe & Africa, tracking progress, escalating issues, and driving resolution with relevant stakeholders.
- Collaborate closely with the UK PMO team, International Brand Managers, and EA Marketing to ensure seamless project execution.
- Represent GMG Europe & Africa in Stage Gate processes, ensuring compliance and alignment with business objectives.
- Jointly own the artwork process with marketing partners, ensuring assets meet deadlines and brand standards.
- Coordinate cross-functional teams across Sales, Regulatory, Supply Chain, Purchasing, and more to support product launches, re-launches, and geographical expansions.
- Serve as a key point of contact for the Project Vetting Committee, offering project updates and strategic input in global calls.
- Share knowledge and collaborate with the UK PMO team to refine and implement best-in-class global project processes.
What You'll Bring
- Strong project coordination or project management experience, ideally in FMCG or consumer goods
- Exceptional cross-functional communication and stakeholder engagement skills
- Proven ability to manage multiple projects and meet tight deadlines
- High attention to detail, proactive mindset, and collaborative spirit
- Experience with artwork and packaging processes is a plus
- Comfort working in a fast-paced, international environment
This is a temporary role for between 6-12 months and you will be working 37 hours per week. There could be some international travel and you will be able to work 2 days a week at home.
New Appointments Group, Expertly Matching Employers and Jobseekers since 1975.
Before submitting your CV, please take a moment to check the layout, spelling, and grammar. If your CV includes graphics or design features, we'd also appreciate a simplified version in Word format.
If this role isn't for you, please check out our website for other roles that may be suitable, or send us your CV, we would still like to hear from you! You can find us on (url removed) or LinkedIn, Facebook, Instagram and
We are committed to fostering a diverse and inclusive environment in line with the Equality Act 2010. All qualified applicants will be considered regardless of age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex, or sexual orientation. New Appointments Group acts as an Employment Agency for permanent roles and as an Employment Business for temporary roles.
Director, Global Marketing PSX
Posted 10 days ago
Job Viewed
Job Description
Standard (Mon-Fri)
**Environmental Conditions**
Office
**Job Description**
**Director, Global Marketing PSX**
Join Thermo Fisher Scientific Inc. to make a remarkable impact in the proteomics space! As the Director of Global Marketing PSX, you will spearhead the strategic direction and flawless execution of our global marketing activities. Your leadership will be pivotal in positioning our products ahead of the curve, driving world-class marketing campaigns, and building a high-performance team.
**Key Responsibilities:**
+ Establish comprehensive strategic positions and tactical marketing plans that strictly position the company for success.
+ Build global demand for products by developing and coordinating the execution of the marketing plan, including market segmentation, targeting, and positioning.
+ Lead launch activities with Product Management, promotional marketing campaigns, and marketing communication efforts, aligning them with the company's commercial strategy.
+ Hire, develop, and motivate a team of marketeers, building a collaborative culture that emphasizes achievement of both short- and long-term business objectives.
+ Cultivate positive relationships with the Sales organization to meet corporate/commercial goals.
+ Collaborate with Product Management and Scientific Affairs to align objectives and plans.
+ Develop a deep understanding of customer segment needs to build effective value propositions and key messages.
+ Manage a metrics/reporting system to track the success of marketing programs and distill insights into actionable strategies.
+ Stay informed about precision medicine markets, competitors, and customers.
+ Apply market research and data to size market opportunities and build successful marketing programs.
+ Integrate marketing communication plans into the marketing foundation, improving the company's presence.
**Requirements:**
+ Bachelor's degree or higher in a scientific field; PhD and/or MBA preferred.
+ 10+ years of proven hands-on experience in marketing roles within proteomics, molecular biology, genomics, or biotechnology.
+ 7+ years of leadership experience in life science marketing.
+ Demonstrated leadership capability with a keen understanding of the sales process.
+ Strong creative intuition on design and messaging, with an ability to learn from past campaigns to improve performance.
+ Ability to develop and present strategy effectively, communicating in a compelling way.
+ Outstanding skill in managing complex marketing projects with a strong attention to detail.
+ Independent execution of project goals, supporting all steps of the customer journey.
+ Skilled at developing and nurturing connections with internal and external collaborators.
+ Strong analytical and computer skills, with knowledge of financial models.
+ Takes initiative, shows a desire to learn, and seeks opportunities for growth.
+ Strong multi-tasking abilities, bringing to bear resources and staying focused under pressure.
+ Solid executive communication and financial management skills.
+ Willingness to travel up to 25% for site visits, industry conferences, and subsidiary visits.
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
Sr. Director, Global Marketing
Posted 10 days ago
Job Viewed
Job Description
Standard (Mon-Fri)
**Environmental Conditions**
Office
**Job Description**
_When you're part of Thermo Fisher Scientific, you'll do challenging work, and join a team that values performance, quality and innovation. As part of a successful, growing global organization you will be encouraged to perform at your best. With revenues of more than $40 billion and the largest investment in R&D in the industry, we give our people the resources and chances to create significant contributions to the world._
_Acquired in 2022 as The Binding Site, the Specialty Diagnostics business, Protein Diagnostics (PDX) provides specialist diagnostic products to clinicians and laboratory professionals worldwide. Our people are dedicated to improving patient lives by delivering innovative medical solutions that improve the diagnosis and management of blood cancers, such as Multiple Myeloma, and immune system disorders._
**The job:**
As a member of the Protein Diagnostics (PDX) leadership team, you will lead the global Marketing & Strategy function supporting the entire breadth of the product lines. You will have ownership for long term planning, enhancing business growth objectives through marketing initiatives and be a key collaborator with other marketing and data science functions to provide key insights and direction.
Our preference is for this role to be based at our Birmingham, UK office (at least 3 days per week) where most of our leadership team are based. We are open to providing visa sponsorship and relocation support for the right candidate.
Alternatively, we are open to hiring the role based out of a variety of our European offices (office-based, not home-based), providing you are willing to travel to the Birmingham, UK office on a regular (weekly/bi-weekly) basis. In addition, frequent international travel will be required (mainly UK, Europe and US) - up to 50% of working time, including overnight stays.
**What will you do?**
+ Drive planning, strategy execution, strategic marketing and communications activity for the Division
+ Support the division's growth targets, in a complex and evolving market
+ Lead the team, driving collaboration with Commercial, R&D, Field applications and other functions to ensure achievement of growth and targets.
+ Lead and build a strong team of strategy and marketing professionals, through direct and matrix reporting, project managers.
+ Drive cross-functional and cross-business partnership to achieve business results. Build and facilitate internal communication plan to align all functions across the Division key initiatives for growth.
+ Demonstrate and champion core authentic leadership behaviors.
+ Apply the PPI systems and business processes to adopt and inspire change within department and organization.
**Who we are looking for:**
+ Undergraduate degree in a relevant course of study. MBA and/or additional advanced degree is strongly preferred
+ A background in In-vitro Diagnostics (IVD) and/or Lifesciences industries strongly preferred, including experience with equipment & consumables in bioproduction
+ You will have led a global marketing team, with experience of the European and US IVD/Lifesciences markets
+ You will have a broad Marketing background which may include multi-channel Marketing, Digital Marketing, Product Marketing, Product Management etc
+ Experience with developing and deploying marketing strategy; Able to perform against robust growth targets, considering various metrics and data inputs
+ An experienced people leader (managing managers) with strong talent management and people development skills
+ Ability to work across a heavily matrixed environment. Effective at interpersonal relationships.
+ Strong project management skills with ability to lead short term results concurrent with longer-term strategic achievements
+ Executive presence; Strong presentation skills
+ Travel: approximately 50% including international travel
+ Advanced level of English (written and spoken)
**What's in it for you:**
We offer competitive remuneration, an annual incentive plan bonus scheme and a range of employee benefits! Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation.
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
Sr. Director, Global Marketing
Posted 10 days ago
Job Viewed
Job Description
Standard (Mon-Fri)
**Environmental Conditions**
Office
**Job Description**
_When you're part of Thermo Fisher Scientific, you'll do challenging work, and join a team that values performance, quality and innovation. As part of a successful, growing global organization you will be encouraged to perform at your best. With revenues of more than $40 billion and the largest investment in R&D in the industry, we give our people the resources and chances to create significant contributions to the world._
_Acquired in 2022 as The Binding Site, the Specialty Diagnostics business, Protein Diagnostics (PDX) provides specialist diagnostic products to clinicians and laboratory professionals worldwide. Our people are dedicated to improving patient lives by delivering innovative medical solutions that improve the diagnosis and management of blood cancers, such as Multiple Myeloma, and immune system disorders._
**The job:**
As a member of the Protein Diagnostics (PDX) leadership team, you will lead the global Marketing & Strategy function supporting the entire breadth of the product lines. You will have ownership for long term planning, enhancing business growth objectives through marketing initiatives and be a key collaborator with other marketing and data science functions to provide key insights and direction.
Our preference is for this role to be based at our Birmingham, UK office (at least 3 days per week) where most of our leadership team are based. We are open to providing visa sponsorship and relocation support for the right candidate.
Alternatively, we are open to hiring the role based out of a variety of our European offices (office-based, not home-based), providing you are willing to travel to the Birmingham, UK office on a regular (weekly/bi-weekly) basis. In addition, frequent international travel will be required (mainly UK, Europe and US) - up to 50% of working time, including overnight stays.
**What will you do?**
+ Drive planning, strategy execution, strategic marketing and communications activity for the Division
+ Support the division's growth targets, in a complex and evolving market
+ Lead the team, driving collaboration with Commercial, R&D, Field applications and other functions to ensure achievement of growth and targets.
+ Lead and build a strong team of strategy and marketing professionals, through direct and matrix reporting, project managers.
+ Drive cross-functional and cross-business partnership to achieve business results. Build and facilitate internal communication plan to align all functions across the Division key initiatives for growth.
+ Demonstrate and champion core authentic leadership behaviors.
+ Apply the PPI systems and business processes to adopt and inspire change within department and organization.
**Who we are looking for:**
+ Undergraduate degree in a relevant course of study. MBA and/or additional advanced degree is strongly preferred
+ A background in In-vitro Diagnostics (IVD) and/or Lifesciences industries strongly preferred, including experience with equipment & consumables in bioproduction
+ You will have led a global marketing team, with experience of the European and US IVD/Lifesciences markets
+ You will have a broad Marketing background which may include multi-channel Marketing, Digital Marketing, Product Marketing, Product Management etc
+ Experience with developing and deploying marketing strategy; Able to perform against robust growth targets, considering various metrics and data inputs
+ An experienced people leader (managing managers) with strong talent management and people development skills
+ Ability to work across a heavily matrixed environment. Effective at interpersonal relationships.
+ Strong project management skills with ability to lead short term results concurrent with longer-term strategic achievements
+ Executive presence; Strong presentation skills
+ Travel: approximately 50% including international travel
+ Advanced level of English (written and spoken)
**What's in it for you:**
We offer competitive remuneration, an annual incentive plan bonus scheme and a range of employee benefits! Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation.
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
Global Marketing Manager - Consumer Electronics
Posted 1 day ago
Job Viewed
Job Description
Do you have extensive B2C brand-building and retail activation experience? Have you got extensive experience within the consumer electronics sector in the UK? Could you build following across multiple marketing channels, to help drive a brand to the next level?
We need candidates who have either scaled global marketing for consumer electronics challenger brands. We need somebody with product and innovation interest, who can really understand our core demographic of customer. So they enter a store to buy the brand, and so others buy it because they see it there. If you are passionate about consumer technology, have innovative strategic social media experience, are great at mentoring team members, and live within 50 miles of Cambridge, then we would love to hear from you.
This role will be heading up a team of 3 up-and-coming marketers with the 'simple' task of raising the brand's profile across the globe to support their retail sales. You must have extensive evidenced experience of growing brands exposure, with particular focus on social media, PR, brand partnerships, sponsorship and retail activation.
We are happy to consider both people already operating in a similar level of position, or candidates with some team management experience, loads of fantastic ideas and ambition, seeking the opportunity to push their career to the next level.
What will you be doing?
- Brand Direction - Define and evolve the brand to stand out in a crowded consumer landscape by assessing and analysing the existing brand strategy vs competitors in order to unlock opportunity.
- Marketing Strategy - Develop and deliver a creative seasonal marketing calendar aligned to drive awareness, desirability and sell-through
- Retail Activation - Create compelling pitch decks, toolkits and marketing moments that help secure shelf space and support sell-out
- Team & Agency Management - Lead and grow the internal creative team whilst driving the effectiveness of external agency relationships
- Social, Content & Community - Oversee social media and content activity and ensure presence, tone of voice, and engagement are relevant and engaging to younger audiences
- Partnerships & PR - Drive consumer, trade PR and influencer partnerships and media relationships that build cultural credibility
- Sponsorship/Charity - Identify key sponsorship/partnership opportunities both with existing customers (retail activation) and external teams/events/causes
- Creative Leadership - Manage the design team to produce bold, consistent and high-impact visual content. Play a lead role in planning and executing photo and video shoots to capture high-quality visuals for marketing material
To apply you must be a B2C-focused marketing from consumer electronics, with creative ideas, a portfolio of work, and a real ability and aptitude for increasing consumer engagement and brand positioning through innovative marketing strategy.
This is a fantastic opportunity to step into a position at an innovative organisation going from strength to strength. The role would be hybrid based out of Cambridge, 2/3 days per week. If you like the sound of the position and match the criteria, please do send your CV through for us to review, along with your portfolio and detailing where your relevant experience is for the role.
Zero Surplus is East Anglia's premier recruitment agency, based just outside Cambridge our sales recruiters source brand staff for small and international B2B & B2C businesses across Cambridgeshire and the East of England.
For registration purposes please could you let us know where you are currently based or which locations you are considering as well as your required salary and notice period.
Please upload a Microsoft Word version of your CV where possible, excluding text boxes or images. Any data we collect from you will be stored and processed in accordance with Zero Surplus' Privacy Policy.
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Global Marketing Manager - Consumer Electronics
Posted 4 days ago
Job Viewed
Job Description
Do you have extensive B2C brand-building and retail activation experience? Have you got extensive experience within the consumer electronics sector in the UK? Could you build following across multiple marketing channels, to help drive a brand to the next level?
We need candidates who have either scaled global marketing for consumer electronics challenger brands. We need somebody with product and innovation interest, who can really understand our core demographic of customer. So they enter a store to buy the brand, and so others buy it because they see it there. If you are passionate about consumer technology, have innovative strategic social media experience, are great at mentoring team members, and live within 50 miles of Cambridge, then we would love to hear from you.
This role will be heading up a team of 3 up-and-coming marketers with the 'simple' task of raising the brand's profile across the globe to support their retail sales. You must have extensive evidenced experience of growing brands exposure, with particular focus on social media, PR, brand partnerships, sponsorship and retail activation.
We are happy to consider both people already operating in a similar level of position, or candidates with some team management experience, loads of fantastic ideas and ambition, seeking the opportunity to push their career to the next level.
What will you be doing?
- Brand Direction - Define and evolve the brand to stand out in a crowded consumer landscape by assessing and analysing the existing brand strategy vs competitors in order to unlock opportunity.
- Marketing Strategy - Develop and deliver a creative seasonal marketing calendar aligned to drive awareness, desirability and sell-through
- Retail Activation - Create compelling pitch decks, toolkits and marketing moments that help secure shelf space and support sell-out
- Team & Agency Management - Lead and grow the internal creative team whilst driving the effectiveness of external agency relationships
- Social, Content & Community - Oversee social media and content activity and ensure presence, tone of voice, and engagement are relevant and engaging to younger audiences
- Partnerships & PR - Drive consumer, trade PR and influencer partnerships and media relationships that build cultural credibility
- Sponsorship/Charity - Identify key sponsorship/partnership opportunities both with existing customers (retail activation) and external teams/events/causes
- Creative Leadership - Manage the design team to produce bold, consistent and high-impact visual content. Play a lead role in planning and executing photo and video shoots to capture high-quality visuals for marketing material
To apply you must be a B2C-focused marketing from consumer electronics, with creative ideas, a portfolio of work, and a real ability and aptitude for increasing consumer engagement and brand positioning through innovative marketing strategy.
This is a fantastic opportunity to step into a position at an innovative organisation going from strength to strength. The role would be hybrid based out of Cambridge, 2/3 days per week. If you like the sound of the position and match the criteria, please do send your CV through for us to review, along with your portfolio and detailing where your relevant experience is for the role.
Zero Surplus is East Anglia's premier recruitment agency, based just outside Cambridge our sales recruiters source brand staff for small and international B2B & B2C businesses across Cambridgeshire and the East of England.
For registration purposes please could you let us know where you are currently based or which locations you are considering as well as your required salary and notice period.
Please upload a Microsoft Word version of your CV where possible, excluding text boxes or images. Any data we collect from you will be stored and processed in accordance with Zero Surplus' Privacy Policy.
Global B2B Marketing Lead
Posted today
Job Viewed
Job Description
The Global B2B Marketing Lead is responsible for developing and executing multi-channel marketing strategies that drive awareness, lead generation, and sales enablement across international markets. This role requires close collaboration with sales, product, and regional teams to deliver measurable business impact and ensure consistent global execution.
Client Details
Our client is a well-established organisation with a strong reputation in its industry. They focus on delivering high-quality products and services to a broad customer base. Known for innovation and excellence, they foster a collaborative and dynamic work environment.
Description
Strategic Planning & Leadership
- Develop and execute the global B2B marketing strategy for key technology segments.
- Align marketing initiatives with global sales priorities and annual revenue targets.
- Define and track KPIs that measure marketing's contribution to pipeline and revenue.
Campaign Development & Execution
- Lead the creation of integrated, multi-channel campaigns (events, digital, content, PR) tailored to key markets and customer segments.
- Oversee account-based marketing (ABM) programs targeting high-value customers and partners.
- Partner with product marketing to ensure technical messaging resonates with decision-makers, specifiers, and influencers.
Sales Enablement & Alignment
- Work with regional sales teams to develop sales collateral, case studies, and technical presentations.
- Ensure sales has the tools, content, and training needed to convert leads into opportunities.
Digital Marketing & CRM Integration
- Partner with the CRM Specialist to design lead nurturing workflows, scoring models, and targeted communications.
- Leverage HubSpot and other platforms for tracking campaign performance and optimising engagement.
- Oversee LinkedIn and other B2B digital channels for targeted awareness and lead gen.
Market Intelligence & Positioning
- Conduct competitor and market analysis to identify trends, opportunities, and threats.
- Ensure the brand's Professional segment positioning is differentiated and premium in all touchpoints.
- Capture and share voice-of-customer insights to inform product development and marketing.
Global & Regional Coordination
- Work closely with regional marketing teams to localise global campaigns and ensure consistent execution.
- Manage the global B2B marketing budget for the Professional segment.
- Facilitate best-practice sharing between regions to improve campaign efficiency and ROI.
Profile
Mandatory:
- 7+ years' B2B marketing experience, ideally in technical, industrial, or infrastructure sectors.
- Proven global or multi-region marketing leadership experience.
- Strong understanding of the project lifecycle in B2B (specification, tender, procurement, delivery).
- Experience working closely with sales and technical teams.
- Excellent communication and stakeholder management skills.
- Strong analytical skills with a focus on results and ROI.
Desirable:
- Familiarity with HubSpot, Salesforce, or similar CRM/automation platforms.
- Event and trade show strategy experience.
- Ability to work across cultures and time zones.
Job Offer
- Competitive salary of approximately 70,000 to 75,000 per annum.
- Remote working with 2 days a month in the office. You must be based in the UK .
- Benefits include pension contribution and healthcare options.
- 25 days holiday allowance excluding Bank Holidays.
Global B2B Marketing Lead
Posted today
Job Viewed
Job Description
The Global B2B Marketing Lead is responsible for developing and executing multi-channel marketing strategies that drive awareness, lead generation, and sales enablement across international markets. This role requires close collaboration with sales, product, and regional teams to deliver measurable business impact and ensure consistent global execution.
Client Details
Our client is a well-established organisation with a strong reputation in its industry. They focus on delivering high-quality products and services to a broad customer base. Known for innovation and excellence, they foster a collaborative and dynamic work environment.
Description
Strategic Planning & Leadership
- Develop and execute the global B2B marketing strategy for key technology segments.
- Align marketing initiatives with global sales priorities and annual revenue targets.
- Define and track KPIs that measure marketing's contribution to pipeline and revenue.
Campaign Development & Execution
- Lead the creation of integrated, multi-channel campaigns (events, digital, content, PR) tailored to key markets and customer segments.
- Oversee account-based marketing (ABM) programs targeting high-value customers and partners.
- Partner with product marketing to ensure technical messaging resonates with decision-makers, specifiers, and influencers.
Sales Enablement & Alignment
- Work with regional sales teams to develop sales collateral, case studies, and technical presentations.
- Ensure sales has the tools, content, and training needed to convert leads into opportunities.
Digital Marketing & CRM Integration
- Partner with the CRM Specialist to design lead nurturing workflows, scoring models, and targeted communications.
- Leverage HubSpot and other platforms for tracking campaign performance and optimising engagement.
- Oversee LinkedIn and other B2B digital channels for targeted awareness and lead gen.
Market Intelligence & Positioning
- Conduct competitor and market analysis to identify trends, opportunities, and threats.
- Ensure the brand's Professional segment positioning is differentiated and premium in all touchpoints.
- Capture and share voice-of-customer insights to inform product development and marketing.
Global & Regional Coordination
- Work closely with regional marketing teams to localise global campaigns and ensure consistent execution.
- Manage the global B2B marketing budget for the Professional segment.
- Facilitate best-practice sharing between regions to improve campaign efficiency and ROI.
Profile
Mandatory:
- 7+ years' B2B marketing experience, ideally in technical, industrial, or infrastructure sectors.
- Proven global or multi-region marketing leadership experience.
- Strong understanding of the project lifecycle in B2B (specification, tender, procurement, delivery).
- Experience working closely with sales and technical teams.
- Excellent communication and stakeholder management skills.
- Strong analytical skills with a focus on results and ROI.
Desirable:
- Familiarity with HubSpot, Salesforce, or similar CRM/automation platforms.
- Event and trade show strategy experience.
- Ability to work across cultures and time zones.
Job Offer
- Competitive salary of approximately 70,000 to 75,000 per annum.
- Remote working with 2 days a month in the office. You must be based in the UK .
- Benefits include pension contribution and healthcare options.
- 25 days holiday allowance excluding Bank Holidays.