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Do you enjoy creating effective digital campaigns that truly make a difference?
We're looking for a skilled Digital Marketing Officer to help us reach more people and drive meaningful engagement through paid media channels.
As Digital Marketing Officer , you'll manage and deliver paid advertising campaigns that support the Motor Neurone Disease (MND) Association's strategy, promises and mission. You will work closely with our Digital Engagement Manager and agency partners to plan and optimise campaigns across social media, search, and other digital platforms. Your focus will be to grow our online presence, support fundraising and engagement, and ensure all paid activity aligns with our strategic objectives.

Key Responsibilities:
Plan and deliver digital campaigns across paid social, search and display channels
Work closely with our digital marketing agency to brief, monitor and review campaigns
Collaborate with internal teams including fundraising, campaigning and national care to identify campaign opportunities and support their objectives
Monitor and manage digital budgets, ensuring spend is efficient and in line with targets
Analyse campaign performance and provide clear, actionable reporting
Support the creation of compelling ad content with internal and external creatives
Align paid and organic social media strategies with the Social Media Officer
Ensure consistency in tone, branding and messaging across all paid media activity
Keep up to date with digital trends and propose new ideas for growth
Contribute to the wider digital marketing strategy, ensuring integration of paid media

About You:
Experienced in planning, delivering paid digital advertising campaigns
Strong understanding of digital advertising principles
Confident using digital platforms like Google Ads Manager and Meta Ads Manager
Able to manage budgets effectively and ensure a strong return on investment
Experience working with digital marketing agencies or external partners to deliver successful campaigns
Skilled in interpreting performance data and presenting insights clearly
Detail-focused when reviewing campaign content and data
Well-organised, able to manage multiple projects at once
Strong communicator and team collaborator

About Us:

Our vision is a world free from MND. Our mission is to improve care and support for people with MND, their families and carers. We fund and promote research that leads to new understanding and treatments and brings us closer to a cure for MND. The Association also campaigns and raises awareness so the needs of people with MND, and everyone who cares for them, are recognised, and addressed by wider society.

What We Offer:
28 days holiday, increasing to 33 days after 5 years, plus Bank Holidays.
Access to UK Healthcare, including dental, eyecare, health screenings, and therapies.
24/7 GP access via phone and video.
Life assurance and confidential counselling helplines.
Salary sacrifice schemes (Cycle to Work, Buy/Sell Annual Leave).
Access to Benefit Hub for discounts on everyday shopping.
Enhanced pension scheme.
Opportunities for training and personal development.
Hybrid working.

The full job description is available in the candidate pack.

We are committed to equality, diversity, and inclusivity. We work to remove barriers for everyone affected by MND, employees, volunteers, and stakeholders.

As part of the Disability Confident Scheme, we guarantee interviews for disabled applicants who meet the role's requirements.

Hybrid Working and Flexibility: This role offers hybrid working, with the expectation to attend the office 1 day per week. We are open to part-time applications or job shares - please indicate your preferred working arrangement in your application.

How to apply:

Please submit a CV and supporting statement. Your supporting statement should be no longer than one side of A4 and demonstrate how you meet the following areas of the role.
Experience planning, delivering and optimising paid digital advertising campaigns, including your understanding of key principles and platforms such as Google Ads Manager and Meta Ads Manager.
Experience working with digital marketing agencies or external partners to deliver effective campaigns.
Ability to manage digital advertising budgets, communicate clearly, and collaborate successfully with colleagues and stakeholders.

Important Information:
We may close applications early if we receive a high volume, so early submissions are encouraged.
If you require sponsorship for this role, please clearly indicate this in your application.
Depending on the role, a DBS check may be required.
If you need reasonable adjustments during the application or interview process, please contact us for support.
We are happy to consider alternative application formats for those who find the online form challenging.

This is a fantastic opportunity for a Digital Marketing Officer looking to apply their skills in a rewarding, values-led environment. You'll be part of a supportive and forward-thinking Digital team based in Northampton.

If this sounds like the right next step for you, we'd love to hear from you.

Here at North Northamptonshire Council, we’re transforming for the better, using all our creativity and imagination to create the best life for our local people.

You’ll find that we have a wide range of careers that may be more surprising than you think!

Why choose us?

We offer a vibrant working environment with:

• a competitive salary
• a pension scheme, where we pay a significant contribution on top of your contribution. It provides life cover and ill-health protection.
• lots of opportunities to develop your skills, knowledge and potential in a large unitary council
• generous leave entitlement (28 days, rising to 33 days) and bank holidays, plus the option to buy up to an extra 10 days
• hybrid and flexible working arrangements, where practicable for service needs to help you with a healthy work-life balance.

We provide a range of great benefits such as an Employee Assistance Programme, an Employee Benefits Scheme, wellbeing support, travel rates at HMRC rates, as well as supporting a range of active Employee Network Groups.

The Marketing Officer will lead on the delivery of dynamic and effective marketing and communications activity to raise the profile, drive engagement and grow audiences across The Chester House Estate, Corby Heritage Centre, Discover Northamptonshire, Cornerstone, The Greenway project and our NN Events. This role is instrumental in developing and implementing integrated campaigns that span digital, print, PR, social media, events and stakeholder engagement, helping position the service as a vibrant, accessible and high-quality.

As a strategic and creative thinker, the post holder will be responsible for planning, producing and evaluating content across all channels, with a particular focus on enhancing the service’s digital footprint. This includes managing and developing websites, social media accounts, email marketing, online ticketing platforms, and e-commerce functionality, ensuring content is engaging, inclusive, accessible and aligned with organisational priorities.

Working closely with internal teams and the wider North Northamptonshire Council (NNC) communications team, the Marketing Officer will act as the primary point of contact for marketing queries, press enquiries, approvals and content requests, ensuring all communications are timely, consistent and on brand.

The role will also involve leading on design and production for on-site and off-site printed collateral (e.g. signage, flyers, event materials), as well as supporting and promoting income-generating initiatives such as ticketed events, venue hire, retail and catering. A strong commercial focus, alongside a deep understanding of audience development and community engagement, will be key to success.

This is a hands-on role, requiring the ability to plan and deliver campaigns while also responding quickly to opportunities and challenges. The Marketing Officer must be confident working independently, managing multiple projects and deadlines and contributing to strategic marketing planning.

The role operates on a 5-in-7-day working pattern, including regular weekends and bank holidays, to support the live delivery of events and promotional activity. The post holder will also be expected to contribute to a safe, inclusive, and positive working environment and may be asked to carry out other reasonable duties as required by the estate.

You are a confident and capable individual with a strong foundation in education, holding a minimum of three GCSE qualifications, including English and Maths at grade C or above. You possess exceptional communication and interpersonal skills that enable you to effectively engage and build relationships with a wide range of audiences, from community groups to elected officials.

You excel in customer service and are known for your high standards and approachable, adaptable demeanor. Your strong planning, time management, and report writing abilities are complemented by a proactive, confident, and flexible style of working. You bring energy and enthusiasm to every project, along with an ability to influence and inspire those around you.

Your technical skills are equally strong. You're confident using IT systems, including EPOS and online booking platforms. You're adept at managing digital content using platforms like WordPress and social media tools including Facebook, Instagram, Twitter, TikTok, and LinkedIn. Your creative side shines through your experience with design tools like Canva.

You have an appreciation for the historic environment and understand the importance of preserving heritage. You’re experienced in engaging with volunteers and community groups, and you bring a strong sense of equality and awareness of the diverse needs of individuals.