What Jobs are available for Head Of Digital in the United Kingdom?

Head of Marketing – Permanent – Shrewsbury (Hybrid)

L & C Consulting are working with a Shrewsbury based Manufacturer to recruit for a new Marketing Director / Head of Marketing. Based at their modern site, this role will be responsible for the day to day running of the Marketing Function as well as the direct supervision of a small team. This thriving business is looking for applications from successful marketing professionals that can display strong departmental and man-management skills as well as a commercial flair and have a track record of delivering structured growth. There is the ability to work from home a couple of days a week for the person.

Acting as part of the SMT, duties will include (but not be limited to):

• Manage day to day activities of Marketing Team including Ecommerce & Digital Marketing
• Deliver key targets within the pre-defined Marketing Plan, within relevant budgets
• Competitor analysis and relevant strategies
• Lead the successful projects in e-commerce, website improvements, mail shots, PPC campaigns, new product launches etc
• Product & Range Management and promotion
• Brand Management & Communications
• Hands on cover & support as required

To be considered for this excellent opportunity, you will have extensive experience within FMCG, FOOD or Ecommerce and you must be able to demonstrate strong general marketing, commercial and management skills and experience. It is also essential that you’ve worked in D2C markets.

You will posses a high attention to detail, be well organised, motivated, reliable and flexible in your work.  You will also be able to demonstrate a strong sales focus as well as an analytical approach, be IT literate and of course have excellent communication skills.

The Shrewsbury based site is commutable from Telford, Oswestry, Market Drayton, Wolverhampton,

Stafford, Bridgnorth, Ironbridge, Newtown, Wrexham etc

Alternative job titles will include Marketing Director, Head of Marketing, Marketing Executive, Communication Specialist, PR, Mar Comms, Marketing Manager, Senior Marketing Executive, Brand Manager, Brand Management Executive, Sales Manager, Sales Office Manager, Commercial Manager, Senior Sales Manager, Sales Director, Head of Sales, Telesales Manager, Lead Generation Manager etc

L & C Consulting

Specialising in the recruitment of permanent and ‘temp to perm’ roles in the Shropshire area -you’ll find we provide a professional but friendly, efficient, system driven recruitment service - where we remember that people do matter. Offering a full recruitment service across a variety of sectors; we continuously strive to ensure we give an honest, reliable service.

Due to the high volume of applications we receive it is not always possible to respond to unsuccessful applicants. Therefore if we have not responded to your application within four working days, please assume that on this occasion your application has not been successful.

With a wealth of specialist knowledge in the local, recruitment market, L & C Consulting  are an employment agency working on behalf of our clients. L & C Consulting  is an Equal Opportunities Employer. Applicants must be eligible to work in the UK full time without restriction.

Head of Marketing – Permanent – Shrewsbury (Hybrid)

L & C Consulting are working with a Shrewsbury based Manufacturer to recruit for a new Marketing Director / Head of Marketing. Based at their modern site, this role will be responsible for the day to day running of the Marketing Function as well as the direct supervision of a small team. This thriving business is looking for applications from successful marketing professionals that can display strong departmental and man-management skills as well as a commercial flair and have a track record of delivering structured growth. There is the ability to work from home a couple of days a week for the person.

Acting as part of the SMT, duties will include (but not be limited to):

• Manage day to day activities of Marketing Team including Ecommerce & Digital Marketing
• Deliver key targets within the pre-defined Marketing Plan, within relevant budgets
• Competitor analysis and relevant strategies
• Lead the successful projects in e-commerce, website improvements, mail shots, PPC campaigns, new product launches etc
• Product & Range Management and promotion
• Brand Management & Communications
• Hands on cover & support as required

To be considered for this excellent opportunity, you will have extensive experience within FMCG, FOOD or Ecommerce and you must be able to demonstrate strong general marketing, commercial and management skills and experience. It is also essential that you’ve worked in D2C markets.

You will posses a high attention to detail, be well organised, motivated, reliable and flexible in your work.  You will also be able to demonstrate a strong sales focus as well as an analytical approach, be IT literate and of course have excellent communication skills.

The Shrewsbury based site is commutable from Telford, Oswestry, Market Drayton, Wolverhampton,

Stafford, Bridgnorth, Ironbridge, Newtown, Wrexham etc

Alternative job titles will include Marketing Director, Head of Marketing, Marketing Executive, Communication Specialist, PR, Mar Comms, Marketing Manager, Senior Marketing Executive, Brand Manager, Brand Management Executive, Sales Manager, Sales Office Manager, Commercial Manager, Senior Sales Manager, Sales Director, Head of Sales, Telesales Manager, Lead Generation Manager etc

L & C Consulting

Specialising in the recruitment of permanent and ‘temp to perm’ roles in the Shropshire area -you’ll find we provide a professional but friendly, efficient, system driven recruitment service - where we remember that people do matter. Offering a full recruitment service across a variety of sectors; we continuously strive to ensure we give an honest, reliable service.

Due to the high volume of applications we receive it is not always possible to respond to unsuccessful applicants. Therefore if we have not responded to your application within four working days, please assume that on this occasion your application has not been successful.

With a wealth of specialist knowledge in the local, recruitment market, L & C Consulting  are an employment agency working on behalf of our clients. L & C Consulting  is an Equal Opportunities Employer. Applicants must be eligible to work in the UK full time without restriction.

Born in 1971, the roots of Mulberry are in Somerset, England. For more than fifty years, Mulberry has been a British lifestyle brand, internationally acclaimed for quality and design capturing the Mulberry Spirit.

Sustainability has been part of the Mulberry ethos since the brand's inception, in recognition of our purpose-driven approach, in 2024 we proudly achieved B Corp Certification.

Today, we are a global brand, but our values remain the same; we are committed to improving our impact on people and the planet. If these are values you share, we would love you to join our team.

The Role:

The Head of Digital Marketing will lead the next phase of the Global Mulberry digital marketing strategy and channel optimisation. This role will oversee all aspects of digital marketing, partnering with the organisation to drive profitable customer acquisition, consumer engagement, and retention.

The ideal candidate will combine strong people leadership with hands-on expertise in digital channels (including Paid Search/Social, Affiliates, CRM, SEO), be analytically minded, a strong collaborator.

Duties and Responsibilities:

· Define the annual Digital Marketing strategy including the management of the digital media budgets, the setting of annual customer retention forecasts and supporting the business turnover through Digital Marketing channels.

· Manage and mentor a team of digital marketing professionals, agencies, and partners.

· Manage global spend allocation for Digital Marketing activities, working closely with global finance teams on forecasting and budgeting processes.

· Work with the Global Brand Marketing and Regional Leads to develop holistic, cross-channel marketing campaigns, identify and leverage digital opportunities that support the central communications strategy.

· Identify growth and development opportunities through transparent and actionable business reporting and insights that can be shared and easily understood by the wider business.

· Work closely with the Marketing, Trading and Retail teams to develop digital CRM programme, driving acquisition and retention to build loyalty and convert high potential Mulberry customers.

· Oversee the management of paid media campaigns (search, display, social, programmatic, affiliates), setting agency/team objectives to deliver annual growth and maintain positioning.

· Create and manage the SEO strategy, working with the organisation to ensure SEO is always a considered factor for all site development, site content, organic social media and press activity.

· Work closely with Brand Marketing team to plan and execute global digital content partnerships with key publishers to help reach and engage new audiences.

Culture:

· Embrace and demonstrate the Mulberry values and behaviours: honesty, dynamism, and a community-oriented spirit.

· Support Mulberry to deliver an inclusive culture, through behaving in a way that is open-minded and respectful towards others, and understanding that your views, opinions, and experiences may not always be shared by your colleagues.

· Act as an ambassador for Mulberry and communicate positively about the brand.

Sustainability:

· As a certified B Corp, we are committed to using business as a force for good. You'll be encouraged to incorporate environmentally and socially responsible practices into your work, supporting our
Made to Last
strategy across Climate, Circularity, and Community.

· Help foster a culture where diversity is celebrated and every individual feels valued, respected, and included. Champion equity, empathy, and understanding in all interactions - internally and externally.

Skills and Experience Required:

· Excellent understanding of Digital Marketing with 10 years' experience.

· Expert understanding of ecommerce and digital experience, particularly within the luxury industry.

· A strong and diplomatic team player, able to work across multiple departments with differing objectives.

· Ability to lead, motivate and inspire a team, both within the digital department and across the wider business and third parties.

· Ability to manage a multi-million-pound marketing budget whilst maximising the return on investment.

Mulberry is an equal opportunities employer and we are passionate about hiring and developing the best talent. All hiring decisions are made only on the basis of qualifications, skills or experience and as they relate to the particular role. If you need us to make any adjustments to our application or interview processes to enable you to be at your best, please email us

• Develop and implement a data-driven digital marketing strategy to achieve business objectives, including lead generation, sales growth, and brand awareness.
• Oversee all aspects of digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing.
• Manage and optimize the digital advertising budget across various platforms to maximize ROI.
• Lead and mentor a team of digital marketing specialists, fostering a culture of continuous improvement and innovation.
• Analyze website traffic, user behavior, and campaign performance using tools like Google Analytics and other relevant platforms.
• Identify new digital marketing opportunities and emerging trends to keep the company at the forefront of online engagement.
• Collaborate with product, sales, and creative teams to ensure cohesive brand messaging and customer experience.
• Develop and manage A/B testing initiatives to continuously improve conversion rates and user journeys.
• Report on key digital marketing metrics and performance to senior leadership.

• Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree is a plus.
• Minimum of 8 years of progressive experience in digital marketing, with at least 3 years in a leadership role.
• Proven success in developing and executing successful digital marketing campaigns that delivered measurable results.
• Deep understanding of SEO, SEM, social media, content marketing, email automation, and analytics.
• Proficiency with marketing automation platforms and CRM systems.
• Exceptional analytical, strategic, and problem-solving skills.
• Strong leadership and team management abilities, with excellent communication and interpersonal skills.
• Experience in the e-commerce industry is highly desirable.

• Develop and implement overarching digital marketing strategies.
• Manage and optimize all digital marketing channels including SEO, SEM, social media, email, and display advertising.
• Oversee content creation and distribution strategy.
• Analyze campaign performance data and provide actionable insights.
• Manage the digital marketing budget and resource allocation.
• Lead, mentor, and develop the digital marketing team.
• Collaborate with cross-functional teams to ensure marketing alignment with business goals.
• Stay current with digital marketing trends, tools, and best practices.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 8 years of experience in digital marketing, with at least 3 years in a leadership role.
• Demonstrable experience in developing and executing successful digital marketing campaigns.
• Expertise in SEO, SEM, social media marketing, content marketing, and email automation.
• Proficiency with marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
• Strong understanding of CRM systems and marketing automation platforms.
• Excellent leadership, communication, and project management skills.

• Develop and implement a comprehensive digital marketing strategy across all relevant channels, including SEO, SEM, social media, email marketing, content marketing, and affiliate marketing.
• Manage and optimise paid advertising campaigns (Google Ads, Social Media Ads) to maximise ROI and achieve target KPIs.
• Drive organic traffic growth through effective SEO strategies and content creation.
• Oversee social media engagement, community management, and brand building initiatives.
• Develop and execute email marketing campaigns to nurture leads and drive customer retention.
• Analyse campaign performance data, generate insightful reports, and make data-driven recommendations for optimisation.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
• Stay ahead of industry trends and emerging technologies in digital marketing.
• Lead, mentor, and develop a high-performing remote digital marketing team.
• Collaborate with other departments, such as sales, product development, and customer service, to ensure a cohesive brand experience.
• Conduct market research and competitor analysis to identify new opportunities.
• Manage relationships with external agencies and technology providers.

• Bachelor's degree in Marketing, Business, or a related field. A Master's degree or equivalent professional qualification is preferred.
• Minimum of 8 years of experience in digital marketing, with at least 3 years in a leadership or management role.
• Proven track record of developing and executing successful digital marketing strategies that drive measurable business growth.
• Expertise in SEO, SEM, PPC, social media marketing, content marketing, and email marketing.
• Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualisation.
• Strong understanding of e-commerce best practices and customer journey optimisation.
• Excellent leadership, team management, and communication skills.
• Creative thinker with strong analytical and problem-solving abilities.
• Experience managing budgets and delivering campaigns within financial constraints.
• Demonstrated ability to work effectively in a remote, fast-paced environment.
• Based in the Portsmouth area or willing to travel occasionally for team meetups, though the role is primarily remote.

• Develop and implement innovative digital marketing strategies aligned with business objectives to increase brand awareness, drive website traffic, and generate leads/bookings.
• Oversee all digital marketing channels, including SEO, SEM, PPC, social media marketing, email marketing, affiliate marketing, and content creation.
• Manage and optimize digital advertising campaigns across platforms like Google Ads, Meta, and LinkedIn.
• Develop and execute a compelling content strategy to engage target audiences and enhance brand storytelling.
• Lead and mentor a team of digital marketing professionals, fostering a collaborative and high-performing environment.
• Analyze website traffic, campaign performance, and customer data using analytics tools (e.g., Google Analytics, Adobe Analytics) to identify trends, insights, and areas for improvement.
• Manage the digital marketing budget effectively, ensuring optimal ROI on all campaigns.
• Stay abreast of the latest digital marketing trends, tools, and best practices, and recommend new strategies.
• Collaborate with the sales, operations, and product teams to ensure consistent brand messaging and integrated marketing efforts.
• Oversee the website's user experience (UX) and conversion rate optimization (CRO).

• Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree is a plus.
• Minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a leadership role.
• Demonstrable success in developing and executing data-driven digital marketing strategies that have achieved significant growth.
• Expertise in SEO, SEM, PPC, social media management, email marketing, and content marketing.
• Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, Google Ads, SEMrush, HubSpot).
• Strong understanding of the hospitality and tourism industry is highly advantageous.
• Excellent leadership, team management, and interpersonal skills.
• Exceptional analytical and strategic thinking capabilities.
• Creative mindset with a strong focus on user experience and customer journey.
• Ability to thrive in a fast-paced, remote working environment.