5,633 Head Of Digital Marketing jobs in the United Kingdom

Born in 1971, the roots of Mulberry are in Somerset, England. For more than fifty years, Mulberry has been a British lifestyle brand, internationally acclaimed for quality and design capturing the Mulberry Spirit.

Sustainability has been part of the Mulberry ethos since the brand's inception, in recognition of our purpose-driven approach, in 2024 we proudly achieved B Corp Certification.

Today, we are a global brand, but our values remain the same; we are committed to improving our impact on people and the planet. If these are values you share, we would love you to join our team.

The Role:

The Head of Digital Marketing will lead the next phase of the Global Mulberry digital marketing strategy and channel optimisation. This role will oversee all aspects of digital marketing, partnering with the organisation to drive profitable customer acquisition, consumer engagement, and retention.

The ideal candidate will combine strong people leadership with hands-on expertise in digital channels (including Paid Search/Social, Affiliates, CRM, SEO), be analytically minded, a strong collaborator.

Duties and Responsibilities:

· Define the annual Digital Marketing strategy including the management of the digital media budgets, the setting of annual customer retention forecasts and supporting the business turnover through Digital Marketing channels.

· Manage and mentor a team of digital marketing professionals, agencies, and partners.

· Manage global spend allocation for Digital Marketing activities, working closely with global finance teams on forecasting and budgeting processes.

· Work with the Global Brand Marketing and Regional Leads to develop holistic, cross-channel marketing campaigns, identify and leverage digital opportunities that support the central communications strategy.

· Identify growth and development opportunities through transparent and actionable business reporting and insights that can be shared and easily understood by the wider business.

· Work closely with the Marketing, Trading and Retail teams to develop digital CRM programme, driving acquisition and retention to build loyalty and convert high potential Mulberry customers.

· Oversee the management of paid media campaigns (search, display, social, programmatic, affiliates), setting agency/team objectives to deliver annual growth and maintain positioning.

· Create and manage the SEO strategy, working with the organisation to ensure SEO is always a considered factor for all site development, site content, organic social media and press activity.

· Work closely with Brand Marketing team to plan and execute global digital content partnerships with key publishers to help reach and engage new audiences.

Culture:

· Embrace and demonstrate the Mulberry values and behaviours: honesty, dynamism, and a community-oriented spirit.

· Support Mulberry to deliver an inclusive culture, through behaving in a way that is open-minded and respectful towards others, and understanding that your views, opinions, and experiences may not always be shared by your colleagues.

· Act as an ambassador for Mulberry and communicate positively about the brand.

Sustainability:

· As a certified B Corp, we are committed to using business as a force for good. You'll be encouraged to incorporate environmentally and socially responsible practices into your work, supporting our
Made to Last
strategy across Climate, Circularity, and Community.

· Help foster a culture where diversity is celebrated and every individual feels valued, respected, and included. Champion equity, empathy, and understanding in all interactions - internally and externally.

Skills and Experience Required:

· Excellent understanding of Digital Marketing with 10 years' experience.

· Expert understanding of ecommerce and digital experience, particularly within the luxury industry.

· A strong and diplomatic team player, able to work across multiple departments with differing objectives.

· Ability to lead, motivate and inspire a team, both within the digital department and across the wider business and third parties.

· Ability to manage a multi-million-pound marketing budget whilst maximising the return on investment.

Mulberry is an equal opportunities employer and we are passionate about hiring and developing the best talent. All hiring decisions are made only on the basis of qualifications, skills or experience and as they relate to the particular role. If you need us to make any adjustments to our application or interview processes to enable you to be at your best, please email us

• Develop and implement a holistic digital marketing strategy aligned with business goals.
• Oversee all digital marketing campaigns, including SEO, SEM, social media, email marketing, and display advertising.
• Manage and grow the digital marketing team, fostering a high-performance culture.
• Analyse campaign performance, website traffic, and customer behaviour to optimise strategies and ROI.
• Manage the digital marketing budget effectively, allocating resources to maximise impact.
• Develop and execute content marketing strategies to engage target audiences and drive lead generation.
• Collaborate with the sales team to ensure alignment and support lead nurturing efforts.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage relationships with external agencies and vendors as needed.
• Drive continuous improvement in all digital marketing initiatives.

• Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
• Proven experience (7+ years) in digital marketing leadership roles, with a strong track record of success.
• In-depth knowledge of digital marketing channels, tools, and analytics platforms (e.g., Google Analytics, SEMrush, HubSpot).
• Experience in managing and mentoring marketing teams.
• Strong analytical and data-driven decision-making skills.
• Excellent communication, collaboration, and project management abilities.
• Experience with CRM systems and marketing automation platforms.
• Ability to work effectively in a hybrid environment.

• Develop and execute a holistic digital marketing strategy aligned with business objectives, focusing on brand awareness, customer acquisition, lead generation, and customer retention.
• Oversee all digital marketing channels, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing.
• Manage and optimize the company's website and e-commerce platforms to ensure a seamless user experience and maximize conversion rates.
• Lead the creation and implementation of compelling digital content strategies that resonate with target audiences.
• Analyze market trends, competitor activities, and customer insights to identify new opportunities for growth and optimization.
• Manage the digital marketing budget effectively, ensuring maximum ROI on all campaigns and initiatives.
• Develop and maintain robust analytics frameworks to measure the performance of all digital marketing activities, providing regular reports and actionable insights to senior leadership.
• Build, mentor, and lead a high-performing digital marketing team, fostering a culture of innovation, collaboration, and continuous learning.
• Oversee the selection and management of digital marketing tools, platforms, and agencies.
• Ensure brand consistency across all digital touchpoints and marketing communications.
• Stay at the forefront of digital marketing trends, technologies, and best practices, recommending strategic adaptations.
• Collaborate with other departments, including sales, product development, and customer service, to ensure a cohesive customer journey.
• Manage online reputation and address customer feedback effectively.

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• A minimum of 10 years of progressive experience in digital marketing, with at least 5 years in a leadership or management role.
• Proven track record of developing and executing successful digital marketing strategies that have driven significant business growth.
• Extensive experience across a broad range of digital marketing disciplines, including SEO, SEM, PPC, social media, email marketing, and content strategy.
• Strong understanding of e-commerce operations, website optimization, and conversion rate optimization (CRO).
• Proficiency in marketing analytics platforms (e.g., Google Analytics, Adobe Analytics) and data visualization tools.
• Demonstrated experience in managing significant marketing budgets and delivering measurable ROI.
• Exceptional leadership, team management, and communication skills.
• Strategic thinker with strong analytical and problem-solving abilities.
• Experience working in a fast-paced, remote-first environment is essential.
• Familiarity with CRM systems and marketing automation platforms.
• Passion for data-driven decision-making and continuous optimization.

• Develop and implement comprehensive digital marketing strategies.
• Manage and optimize SEO, SEM, and paid advertising campaigns.
• Lead social media marketing and content marketing initiatives.
• Oversee email marketing and lead generation efforts.
• Manage and mentor the digital marketing team.
• Analyze campaign performance and report on key metrics (ROI).
• Collaborate with sales and product teams for alignment.
• Identify and explore new digital marketing channels and technologies.
• Ensure brand consistency across all digital platforms.
• Manage the digital marketing budget effectively.

• Develop and implement a holistic digital marketing strategy aligned with business objectives and brand vision.
• Oversee all digital marketing channels, including SEO, SEM/PPC, social media, content marketing, email marketing, and affiliate marketing.
• Manage and optimize paid advertising campaigns to achieve target KPIs (e.g., CPA, ROAS).
• Develop and execute effective SEO strategies to improve organic search rankings and drive website traffic.
• Create and manage engaging social media content and community engagement initiatives.
• Lead the development and execution of email marketing campaigns for lead nurturing and customer retention.
• Analyze campaign performance data, generate insights, and provide regular reports on key metrics to senior management.
• Identify new digital marketing trends and opportunities, and recommend innovative approaches.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
• Collaborate with cross-functional teams (e.g., product, sales, creative) to ensure cohesive brand messaging and campaign execution.
• Lead, mentor, and develop a remote digital marketing team.
• Oversee website analytics and user experience to optimize conversion rates.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Master's degree preferred.
• Minimum of 7 years of experience in digital marketing, with at least 3 years in a leadership role.
• Proven experience developing and executing successful digital marketing strategies across multiple channels.
• Strong expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, SEMrush, HubSpot, social media management tools).
• Demonstrated ability to manage budgets and optimize campaigns for ROI.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional leadership, communication, and team management skills, with experience managing remote teams.
• Creative mindset with a strong understanding of brand building and customer engagement.
• Experience in e-commerce or consumer lifestyle brands is highly desirable.

• Develop and execute a holistic digital marketing strategy aligned with business objectives.
• Oversee all digital marketing channels, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing.
• Manage and optimize digital advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Analyze website traffic, campaign performance, and other key metrics to identify trends, insights, and opportunities for improvement.
• Develop and manage the digital marketing budget, ensuring optimal allocation of resources and strong ROI.
• Lead, mentor, and develop a team of digital marketing specialists.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborate with cross-functional teams, including sales, product development, and creative, to ensure cohesive brand messaging and campaign execution.
• Manage the company's online reputation and social media presence.
• Implement A/B testing and other optimization techniques to improve conversion rates and user engagement.

• Proven experience as a Digital Marketing Manager or Head of Digital Marketing, with a strong track record of success.
• In-depth knowledge of various digital marketing channels and platforms.
• Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and SEO tools (e.g., SEMrush, Moz).
• Experience with CRM systems and marketing automation platforms.
• Excellent understanding of website analytics, conversion optimization, and user experience.
• Strong leadership, communication, and project management skills.
• Ability to think strategically and translate business goals into effective digital marketing plans.
• Bachelor's degree in Marketing, Business, or a related field.
• Experience in a hybrid work environment is beneficial.

• Develop, implement, and manage innovative digital marketing strategies to achieve key business goals, including lead generation, customer acquisition, and retention.
• Oversee and direct all digital marketing channels, including SEO/SEM, email marketing, social media marketing, content marketing, and display advertising.
• Manage and mentor a team of digital marketing specialists, fostering a high-performance culture and providing professional development.
• Define and track key performance indicators (KPIs) for all digital marketing campaigns, analyzing data and generating actionable insights.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources and maximizing ROI.
• Collaborate with cross-functional teams, including sales, product development, and creative services, to ensure cohesive brand messaging and campaign execution.
• Stay ahead of industry trends, emerging technologies, and best practices in digital marketing, and integrate them into strategies.
• Conduct market research and competitive analysis to identify new opportunities and threats.
• Develop and oversee the creation of engaging and relevant content across various digital platforms.
• Manage relationships with external agencies and vendors as needed.
• Lead A/B testing and other optimization efforts to continuously improve campaign performance.
• Report on digital marketing performance to senior leadership, providing strategic recommendations.
• Ensure brand consistency and a positive customer experience across all digital touchpoints.

• Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a leadership or management role.
• Proven track record of developing and executing successful digital marketing strategies that drive measurable results.
• In-depth knowledge of SEO, SEM, content marketing, social media marketing, email marketing, and paid advertising platforms.
• Strong analytical skills and proficiency in using web analytics tools (e.g., Google Analytics).
• Experience managing marketing budgets and optimizing for ROI.
• Excellent leadership, team management, and communication skills.
• Ability to work effectively in a hybrid environment, balancing remote and in-office responsibilities.
• Proficiency in marketing automation platforms and CRM systems is a plus.
• Creative thinking and problem-solving abilities.
• Experience in the (mention relevant industry, e.g., SaaS, E-commerce, Fintech) sector is advantageous.

• Develop and implement a comprehensive digital marketing strategy aligned with business objectives.
• Lead, mentor, and manage the digital marketing team, fostering a culture of performance and innovation.
• Oversee the execution of all digital marketing campaigns across various channels (SEO, SEM, Social Media, Content, Email, PPC).
• Monitor, analyze, and report on the performance of digital marketing initiatives, using data to drive decision-making and optimize strategies.
• Manage the digital marketing budget, ensuring efficient allocation of resources and maximizing ROI.
• Identify emerging digital marketing trends and technologies, assessing their potential impact and recommending adoption.
• Collaborate with cross-functional teams (e.g., Sales, Product Development, Creative) to ensure integrated marketing efforts.
• Enhance brand visibility and customer engagement through compelling digital content and experiences.
• Develop and refine lead generation and customer acquisition strategies.
• Ensure a consistent and positive brand voice across all digital touchpoints.

• Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
• Minimum of 8 years of progressive experience in digital marketing, with at least 3 years in a leadership or management role.
• Demonstrated success in developing and executing impactful digital marketing strategies that drive measurable results.
• Expertise across a wide range of digital marketing disciplines: SEO, SEM, PPC, social media marketing, content marketing, email marketing, and analytics.
• Strong understanding of marketing automation platforms, CRM systems, and data analytics tools (e.g., Google Analytics, Tableau).
• Excellent leadership, team management, and communication skills.
• Strategic thinker with strong analytical and problem-solving abilities.
• Proven ability to manage budgets and P&Ls related to marketing activities.
• Experience working in a hybrid environment, balancing remote and in-office responsibilities.
• Knowledge of the local Norwich, Norfolk market or relevant industry sectors is advantageous.