5,474 Online Marketing jobs in the United Kingdom
Customer Marketing Lead - B2C
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Entity:
Customers & Products
Job Family Group:
Job Description:
As a Customer Marketing Lead, you’ll work as a critical part of the Comms Planning, Channel & Execution sub-team, supporting with the development and execution of integrated omnichannel marketing strategies for Mobility & Convenience (M&C). You will support in driving strategic impact across the sub-entity with a clear omnichannel marketing strategy, aligned to customer and business needs . You will help with the creation of customer-centric marketing campaign plans tailored to and across M&C markets, co-creating with local markets as required. Using customer insights and behaviours, you will design and implement marketing initiatives that drive loyalty, satisfaction, and long-term engagement across M&C, aligning with global omnichannel strategies.
What you will deliver
Lead and implement integrated marketing strategies that align with local market annual plans
Develop global campaigns in support of at least two markets, from strategy development through to execution and toolkit creation
Work with the team to implement marketing strategies and activities that consistently achieves critical metrics of maximising MROI, improving brand health, increasing volume and profitability, and enhancing CLV.
Help with channel performance tracking, maintaining channel quality (tech and creative standards) and compliance. You will guide test and optimisation strategies (e.g., A/B testing), in collaboration with the Hub.
Assist in creating tailored marketing initiatives by analysing customer insights and behaviours that drive loyalty and retention.
Contribute where relevant to annual plans and budget decisions by providing clear insights and relevant suggestions to improve plans.
Assist with maintaining the pan-M&C marketing calendar and messaging hierarchy, ensuring alignment with the long-term CX strategy and integrated annual omnichannel plan.
Ensure Senior Manager and Managers from the sub-team are kept up to date on priority local market annual plans/requests and help to collaborate with priority local markets to develop annual plans for local channel execution, through the Hub, for example for PR and influencers.
In-line with established procedures, use your operational knowledge and independent judgment to suggest new ideas for consideration to improve processes.
What you will need to be successful
5-7+ years’ experience in a marketing role
Experience in customer marketing and campaign development
Broad experience of full media mix including TV, OOH, digital and PR
Analytical mindset with experience in performance tracking and optimisation strategies.
Ability to interpret customer data and apply insights to campaign strategies.
Stakeholder management and communication skills, with a record of driving collaboration across teams.
Ability to help on multiple projects combined with a customer-obsessed, value-driven approach that consistently prioritises the customer while delivering long-term business impact.
Skills & Competencies
Marketing Comms Plan
Measurement and Metrics
Business Performance
Content Strategy
Developing Creative Marketing Content
Content Design
Channel Marketing Activation
Channel Management
Why join us?
At bp, we provide an excellent working environment and employee benefits such as an open and inclusive culture, a great work-life balance, tremendous learning and development opportunities to craft your career path, life and health insurance, medical care package and many others.
We support our people to learn and grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly.
There are many aspects of our employees’ lives that are significant, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, collaboration spaces in a modern office environment, and others benefits.
Reinvent your career as you help our business meet the challenges of the future. Apply now!
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Legal Disclaimer:
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us .
If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.
Product Marketing Professional (One Braham (4140), London, United Kingdom)
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London, Bristol or Manchester
3 days in the office, 2 days remote
Why this job matters
We’re the central link between product and partnerships, and this role will be key in supporting the Product Marketing Manager in aligning with the commercial roadmap to drive business growth through strategic marketing. With our new product marketing capability, we work cross-functionally to deliver multi-channel campaigns that boost ROI.
As Product Marketing Professional, you’ll help position our core connectivity products and partner offerings in market. You’ll understand customer needs and support go-to-market planning to deliver meaningful solutions. Collaborating with product, sales, partners, and marketing teams, you’ll help craft messaging and product collaterals that drives adoption and strengthens relationships.
What you’ll be doing
- Collaborate between Product, Commercial, and Brand & Marketing teams.
- Support delivery and upkeep of product-specific content across internal and external channels.
- Ensure product content is current, consistent, and centrally managed.
- Work with the Product Marketing Manager and Campaign team to drive performance across the connectivity portfolio.
- Own the fundamentals of product marketing and stakeholder engagement with excellence.
The skills and experience you will have under your belt
- Prior marketing experience with an understanding of marketing principles and practices.
- Previous experience in a B2B environment, ideally within a marketing team, demonstrating the ability to tailor messaging and campaigns to business audiences.
- Experience in launching new partner products to market is highly desirable.
- Excellent organisational and planning skills, with a keen eye for detail and accuracy.
- Proven ability in stakeholder management, including working with internal and external stakeholders up to senior leadership level.
- Self-motivated and resilient, capable of managing multiple projects under pressure and meeting tight deadlines.
- Strong customer-centric mindset, with the ability to identify customer pain points, needs, and preferences to inform marketing strategies.
- Solid product marketing knowledge, including best practices and go-to-market strategies.
- A curious and proactive approach to exploring and applying innovative product marketing strategies.
Benefits
- Annual on target bonus 10% (based on both personal and company performance)
- BT Pension scheme; minimum 5% employee contribution, BT contribution 10%
- 25 days annual leave + 8
Product Marketing Manager - Mobile (One Braham (4140), London, United Kingdom)
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London, Bristol or Manchester
3 days in the office, 2 remote
Why this job matters
We’re the powerhouse connection between the product and partnership teams, driving momentum through the quarterly commercial roadmap and turning bold business ambitions into reality with smart, strategic marketing. As product marketing, we’re breaking silos. Collaborating across functions to deliver high-impact, multi-channel campaigns that elevate ROI and spark real results.
As a Product Marketing Manager, you’ll be at the heart of our Mobile product success story. You’ll champion customer insights, craft go-to-market strategies and bring innovative products to life for our customers and partners. Working together with product managers, sales teams, tier-one partners, and marketing experts, you’ll shape compelling narratives that fuel adoption, deepen relationships, and make our products stand out in the market
What you’ll be doing
- Key interface between the Product team, Commercial and wider Brand & Marketing team.
- Own and manage all Mobile-specific marketing and external content—keeping it fresh, consistent, and centrally accessible.
- Be the voice of the customer—championing how our Mobile products can help elevate their business and shaping thought leadership campaigns.
- Lead end-to-end partner NPI campaigns and go-to-market plans that hit commercial targets.
- Drive stakeholder engagement through key meetings and quarterly reviews.
- Manage budgets and phasing with precision.
- Regular travel to London if you're not based there
The skills and experience you will have under your belt
- Proven experience in a marketing role with a strong understanding of mobile products and full marketing channel execution.
- Demonstrated ability to craft compelling, customer-focused content that drives engagement and communicates value.
- Strong commercial acumen with the ability to align marketing strategies to business goals.
- Experience building and managing relationships with internal stakeholders and external partners, including senior leadership.
- A track record of working in fast-paced environments, managing multiple priorities and delivering to tight deadlines.
- Ability to analyse market trends, customer insights, and competitor activity to inform marketing strategy and messaging.
Desirable
- Previous experience in a B2B marketing environment, ideally within the tech or telecoms sector.
- Experience in launching new partner products to market, from planning through to execution.
Benefits
- Annual on target bonus 10% (based on both personal and company performance)
- BT Pension scheme; minimum 5% employee contribution, BT contribution 10%
- 25 days annual leave + 8
Marketing & Commercial Strategy Manager (1 Braham Street, London, United Kingdom)
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London, Birmingham or Bristol
3 days in the office, 2 days remote
About EE
We’re EE. We are the biggest mobile and broadband operator in the UK and we have a relationship in every second household in the country. But we’re for everyone, on any network – serving up new tech, new services, and heaps of inspiration for every aspect of your connected life.
We’ve been awarded the UK’s best network for the last 10 years. It’s central to our vision – to be the most personal customer-focused technology company in the UK.
That means earning a place on customers’ home screens by offering them more than ever before, whether that’s helping their home run smarter with EE Home, levelling up their play with EE Game, helping them work on their terms with EE Work, or even unleashing their kids’ learning with EE Learn.
We’re also part of BT Group, which we’re even bigger than you might think. Millions of people rely on us every day to help them live their lives, power their businesses, and keep their public services running. We connect friends to family, clients to colleagues, people to possibilities. We keep the wheels of business spinning, and the emergency services responding.
We think we’ve got something special here. We want everyone to feel proud about working at EE – and feel excited about where we’re going and what we’re going to do. Want to join in?
Why this job matters
The UK telco market is going through a significant period of change with technology evolving and competition becoming fiercer than ever. BT Consumer is changing and transforming to meet this challenge, but there are still big questions answer for us to keep winning in the market.
It is the Marketing & Commercial Strategy team’s job to take the lead in answering these questions. They lead strategic activity that supports the delivery of the MTP and Marketing & Commercial priorities that underpin the Consumer Strategy.
Why join this team
We are the first port-of-call for Marketing & Commercial strategic matters, supporting Marketing & Commercial Leadership and the Consumer Leadership Team (CLT) in making key decisions across distribution, propositions and pricing strategy as well as sales channel transformation.
We operate like a consulting team, working with the business to define and solve specific time-bound questions. As part of the team, you will not specialise in any one area – instead you will have the opportunity to work across any of our products and channels, making this a fantastic place to develop your skills and knowledge.
The team is responsible for:
- Defining long-term roles of our channels in distributing our products across our multiple brands.
- Leading strategy for the long-term transformation of our sales channels including our push towards Digital distribution.
- Driving decisions on major structural propositional changes, working closely with Tariffing and Pricing teams.
- Identifying and assessing new routes to market and working with the Business Development team to build out a strategic partnerships pipeline.
- Unlocking step changes in performance through our existing routes to market.
- Creating distribution strategies for new major products and propositions.
- Underpinning Consumer’s Marketing & Commercial plan by identifying, analysing, evaluating and recommending strategic opportunities as well as identifying risks.
- Communicating and sharing our overarching Marketing & Commercial strategy with key stakeholders (e.g. as part of updates to BT PLC Group Board) and the wider organisation.
- Advising and representing Marketing & Commercial on key strategic cross-functional Consumer topics, including working with the Consumer CEO Strategy team.
- Being the long-term guardians of the business, ensuring that short term commercial decisions do not undermine our overarching strategy.
What you'll be doing
- Lead and own multiple strategy projects, taking responsibility of their end-to-end delivery, often working as part of a team with the other Marketing & Commercial Strategy Managers.
- Partner with Marketing & Commercial leadership team to define strategies and solve strategic problems.
- Work with subject matter experts to develop strategies that are informed by expert experience and well-founded logic.
- Create compelling presentations and briefing documents with clear strategic narrative.
- Conduct detailed quantitative and qualitative research and analysis.
- Use and create strategic frameworks to drive decision making.
- Present findings to and influence senior stakeholders across Consumer.
- Monitor market, competitor and industry insights to identify and share best-in-class practice and to identify opportunities/risks.
Skills and experience you'll have under your belt
- Previous background in commercial strategy, strategy/management consultancy, corporate strategy, commercial finance, strategic FP&A or strategic product management.
- Exceptional analytical and problem-solving skills with strong commercial acumen, in a consumer/B2C environment.
- Deep self-awareness, full commitment to personal development and willingness to push yourself outside of your comfort zone.
- Comfortable with, and effective, at navigating ambiguity.
- Full end-to-end project ownership and ability to drive your own timelines.
- Ability to work at pace and deliver against tight deadlines.
- Advanced Excel skills and ability to construct complex financial models.
- Advanced PowerPoint skills and ability to prepare high-quality presentations that present data clearly, with excellent storytelling skills.
- Confidence working with senior stakeholders; an ability to challenge, successfully influence and hold others to
Marketing Department Coordinator (6216) - Cambridge
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Job Title: Marketing Department Coordinator
Salary: £23,300-£7,650 FTE ( 3,980- 6,590 pro rata)
Location: Cambridge, Hybrid (1 to 2 days per week in the office)
Contract: Permanent, Part time (21 hours per week)
We're seeking a proactive marketing department coordinator to join our global Academic marketing team in a varied and rewarding role that provides invaluable administrative support across marketing operations, finance, events, and team wellbeing. This is a great opportunity for someone who's naturally organised, values teamwork, and takes pride in keeping things running smoothly.
This is a job share role offered at 21 hours per week, preferably across a minimum of three days.
We are Cambridge University Press & Assessment, a world-leading academic publisher and assessment organisation and a proud.
Brand Marketing Manager (6132) - Cambridge
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Job Title: Brand Marketing Manager
Salary: £34,500 to £44,850 per annum
Location: Cambridge/Hybrid (2-3 days per week in Cambridge)
Contract: Full time/Fixed Term (up to 2 years)
Join our International Education team to help shape a globally recognised and trusted education brand bringing it to life in hundreds of countries around the world. We work with schools and governments in 160 countries, shaping impact across early, primary and secondary education. Together, we help learners be ready for the world and transform societies through education.
We are Cambridge University Press & Assessment, a world-leading academic publisher and assessment organisation and a proud part of the University of Cambridge.
About the role
Graduate Marketing Insight Analyst, Watford
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We are hiring! We are looking to recruit a Marketing Insight Analyst to join our team here in the Support Centre in Watford. Although this role is not part of a formal graduate scheme, it would be best suited for a recent graduate.
Key Responsibilities:
- Working closely with other members of the Insight team to put the customer at the heart of everything we do
- Utilise our customer data to generate comprehensive reports and actionable insights, helping to drive company- wide understanding of our customers
- Develop and manage reporting for TradePro, our Trade loyalty scheme, supporting this with additional insight and analysis to optimise customer engagement and programme effectiveness
- Support reporting on our Voice of Customer CSAT programme, ensuring business decisions are informed by customer perspectives
- Design and generate regular reports and dashboards that facilitate well-informed decision-making across the organisation
- Employ appropriate metrics and data visualisations presenting information in a clear and accessible manner for all stakeholders
- Provide analytical support for a wide range of business questions and topics
- Conduct thorough investigations and present clear, evidence based conclusions on diverse business topics
- Provide the Marketing teams with data driven insights into customer behaviour and cross channel metrics
- Offer cross channel support to enhance and optimise the multichannel customer experience
- Stay informed about macro economy, retail and customer trends and leverage these insights to drive the business forward. Deliver timely reports on macroeconomic indicators, including Consumer Confidence
- Undertake regular competitor visits to understand and report competitor activity to help identify trends, threats and opportunities
- Present impactful insight to senior management and Executive leadership
- Refine coding standards and implement advanced techniques to accelerate analytics and enhance code clarity and comprehensive across the function
- Utilise AI to expedite coding and analysis, and provide a starting point for new projects
What are we looking for:
- Education to degree level with at least A level Maths.
- Numerical degree and spreadsheet or analytical language skills. (Preferred)
- Advanced spreadsheet and data handling.
- Strong analytical skills combined with confident communication skills
- An understanding and interest in the basics of analysis.
- Team Supporter.
- Confident presenter.
- Ability to derive and explain logic.
- Ability to work at pace and to be flexible.
- A desire to deliver accurately and on time.
What can we offer you:
You’ll be supported with fantastic learning and development and have the opportunity to grow and develop your career with us.
We’ll also equip you with a benefits package that includes
- Competitive bonus
- Save-as-you-earn scheme
- Contributory pension scheme
- Colleague discount
- Discount platform including savings and cash back at numerous retailers, savings on gym membership, cycle to work scheme
Our widely recognised wellbeing strategy is something we’re proud of at Wickes. As part of this, we offer a range of health and wellbeing benefits and support, including an EmployeeAssistance Programme, financial education & loans, and access to parental, menopause and fertility support.
By giving you the support you need to do well at work, and the flexibility to make life work for you. We are giving you a career that doesn’t put your life on hold. Where you can be yourself, do your best work, and make a positive difference every day.
We recognise the value of bringing our teams together to collaborate, support each other and build on our amazing culture. We are also encouraging our teams to work flexibly, with a blend of remote / office working.
About Us:
Wickes is a multi-channel retailer operating in the home improvement market. With 50 years in industry, Wickes now generates revenue in excess of £1.6bn across 230 stores delivered by 8,000+ colleagues.
But it is the Wickes culture that we are really proud of. It's a collaborative, down to earth, fun and inclusive environment where people feel part of a winning team. All our colleagues come from different backgrounds, but what we all have in common is a determination to succeed and a passion for being the best we can be. If that sounds like you, we’ll make you feel right at home.
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Please contact us here if you require any adjustments within the application process. If you require any reasonable adjustments at the interview stage you will have an opportunity to inform us when we invite you to interview. Please note, this link is only for reasonable adjustments required - general enquiries, or direct CV applications cannot be accepted via this form.
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Marketing Coordinator - Ealing
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We have a fantastic opportunity for a Marketing Coordinator to join our team within Vistry West London, at our Ealing office. As our Marketing Coordinator, you will be assisting the Marketing Manager to ensure delivery of the Region’s devised marketing programme/strategy in line with Company brand and marketing guidelines, to support the generation of a targeted volume of quality sales leads.
We value in-person collaboration and team culture, but we’re also committed to supporting flexible working where possible. We encourage you to raise any specific requirements during the interview process so we can explore how this could be accommodated.
Let’s cut to the chase, what’s in it for you…- Competitive basic salary and annual bonus
- Salary sacrifice car scheme available to all employees
- Up to 33 days annual leave plus
Senior Marketing Executive (6280) - Cambridge
Posted 1 day ago
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Job Title: Senior Marketing Executive
Salary: £34,500 - £39,500 per annum
Location: Cambridge, Hybrid (expectation of 2 days per week in the office)
Contract: Full time, 12 month fixed term maternity cover
We are seeking an experienced marketing professional to join our busy Subject Marketing team in an exciting maternity cover role.
We are Cambridge University Press & Assessment, a world-leading academic publisher and assessment organisation and a proud part of the University of Cambridge.
About the role
As a Senior Marketing Executive, you will be responsible for the planning and delivery of a range of marketing activities to support our prestigious Law books list. Collaborating with colleagues across various publishing functions, you will create and execute high-impact.
Senior Digital Marketing Manager - Hybrid
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Job type: Permanent, full-time.
Location: London, Cardiff, or Banbury. You will be contractually based in the office nearest to you with hybrid working.
Hybrid working: You will be able to work from home or the office and come into the office to collaborate with your team(s) when required. We have flexible core hours, and we don’t believe in a culture of presenteeism. We will discuss what is important to you and to us during the recruitment process.
Salary & Benefits: £50, 0 to 5,500 depending on experience + 10% pension, 25 days annual leave +