5,239 Vp Of Marketing jobs in the United Kingdom

We are working with a global business who operate in the technology and telecommunications space in providing cyber security and data protection services. They are looking to hire a VP Partner Marketing into the business who will be responsible for developing and leading a team on delivering on their partner marketing strategy for the business.

Client Details

The business are a leading global provider of data and cyber security services within the telecommunications and technology industry. They are looking to hire someone who can lead on their Partner Marketing strategy globally.

The mission of this person will be in ensuring their Partners are fully maximising the huge growth opportunity the business represents, driving partners to view online security as a critical offering. This role will lead a team in developing a go to market plan with a focus on lifecycle marketing strategy to engage and retain customers.

Description

Key responsibilities of the VP Partner Marketing role will include:

Revenue & Growth Leadership

- Ensure Strategic and Major Partners achieve annual billing targets

- Drive subscriber base and average spend growth

- Minimise churn of security products

- Increase activated subscriber rates

Strategic Planning & Execution

- Develop and approve Go-to-Market plans with local teams to drive subscriber growth and manage churn

- Systematically track the health of key accounts identifying roadblocks and dependencies

- Provide forensic analysis of issues with hands-on, detailed support

- Deploy AI powered solutions to transform and accelerate knowledge and growth across the PSM network

- Manage executive engagement with key stakeholders particularly CMOs, VPs and Directors of Marketing

Resource Management

- With Sales Operations oversee Partner Scorecards

- Manage contractual marketing funds allocation

- Direct incentives and compensation programs

Profile

What is required of the VP Partner Marketing:

• Transformational Leadership: Proven track record of fundamentally reshaping teams, processes, and outcomes - you're an agent of change who can reinvent how Partner Marketing operates
• AI Mindset: Hands-on experience leveraging AI to transform business challenges and everyday operations
• Data-Driven Decision Making: Uses analytics to inform all strategic decisions
• CSP Expertise: Deep understanding of Communication Service Provider operations, growth challenges, and internal structures for complex stakeholder navigation
• Go-to-Market Excellence: Direct experience drafting and executing multi-channel GTM strategies and campaigns
• Channel Expertise: Experience across the full suite of owned media channels including lifecycle email, in-app messaging, SMS, web, call centers, retail and content marketing B2B2C Expertise: Experience working with business models that sell to Consumers through CSPs.
• You will ideally have worked in the telecommunications industry
• Role is remote, team based in London

Job Offer

Competitive

**Overview**
Your Future. Secured. ISC2 is a force for good. As the world's leading nonprofit member organization for cybersecurity professionals, our core values - Integrity, Advocacy, Commitment, Diversity, Equity & Inclusion and Excellence - drive everything we do in support of our vision of a safe and secure cyber world. Our globally recognized, award-winning portfolio of certifications provide an independent and globally recognized endorsement of cybersecurity knowledge, skills and experience for all career levels. Our charitable arm, the Center for Cyber Safety and Education, enables ISC2 and our members to serve the public by educating the most vulnerable about cyber risks and empowering access to enter and thrive in the cyber profession. Learn more at ISC2 online and connect with us on Twitter, Facebook and LinkedIn. When you join ISC2, you'll demonstrate your commitment to an inclusive and equitable environment. Your support of the unique perspectives and experiences shared by our global cybersecurity workforce and profession will be recognized. We invite you to take an active role in helping us create a true sense of belonging across our organization - an environment of authenticity, trust, empowerment and connectedness that empowers all of our successes. Learn more.
**Position Summary**
WeareonajourneyofglobalgrowthatanimportanttimeintheCybersecurityprofessionandareseekingaVicePresident,Global Marketingtohelpusgrow.You will haveprovenmarketingleadershipexperience,preferablywithaglobalnon-profitassociationwithcertificationprograms,todevelop,direct,implementandchampionahighlyeffectiveglobalmarketingstrategy.
The Vice President, Global Marketing will lead the development and execution of global marketing strategies focused on drivingmember engagement,product adoption, exam and training revenue, and digital commerce growth. This role leads efforts in product marketing, performance and progression marketing, eCommerce, B2B enterprise marketing, and channel partner marketing. You will be an agile leader, whocan balancestrategywith the ability toreactandadaptquicklytoan ever-changingmarketandcustomerenvironment.Therolerequiresthinkingfrom "outsidein"basedonrigorousapproachtounderstandingthemarket/customerwithastrongunderstandingforanalytics,navigates complexissuesandcomfortablewiththechangemanagementnecessarytodrivetransformation.
Whilst thisrole does not manage brand strategyor thecreative department, whichismanagedby the EVP of CorporateAffairs, closecoordination with those functions isrequired.
**Responsibilities**
+ Develop and lead the global marketing strategy across product marketing, progression/lifecycle marketing, digital marketing, and eCommerce to drivemember engagement,growthand revenue
+ Own the creation and execution of marketing plans that move candidates through the funnel, from awareness to exam registration, training adoption, and certification
+ Define and oversee implementation of KPIs across the full marketing funnel, ensuring alignment with organizational goals and accountability across the team
+ Direct the strategy and positioning for product go-to-market efforts, working with the team to develop messaging, value propositions, and launch plans for certifications, training programs, and membership benefits
+ Guide segmentation and personalization strategies to deliver targeted, data-driven campaigns that improve conversion and retention across global audiences
+ Drive digital marketing strategy including SEO/SEM, paid media, email, and marketing automation, ensuring team execution aligns with performance benchmarks
+ Lead eCommerce marketing efforts to enhance user experience, improve conversion rates, and grow online revenue across ISC2's digital properties
+ Build and own direct marketing strategies for B2B enterprise customers, including account-based marketing (ABM), industry campaigns, and pipeline acceleration tactics
+ Create and manage global channel partner marketing programs, enabling partner success through scalable campaigns, co-branded assets, and sales enablement tools
+ Partner closely with Sales and Product teams to align marketing strategy with go-to-market plans and commercial goals.
+ Manage marketing budgets, agencies, and cross-functional collaboration to ensure efficient, high-quality execution of campaigns and initiatives
+ Foster a culture of innovation, accountability, and continuous improvement across the marketing function
+ Perform miscellaneous duties as assigned
**Behavioral Competencies**
+ Excellentcommunication and presentationskills, both written and verbal
+ Stronginterpersonal andcollaborationskills, with the ability to influence at all levels
+ Ability to multitask in afast pacedchanging environment,whilstmaintaininga strategic focus andhigh attention to detail
+ Results oriented, focused on achieving measurable outcomes
**Management Responsibility**
+ Expert knowledge and experience in directing and leading a global team in the processes and tools forthecreation and promotion of different content formats, for both digital and traditional marketing formats
+ Lead,coachand develop a global marketing team, setting clear priorities, performanceexpectationsand career development paths
**Qualifications**
+ Advanced knowledge and leadership in creative communication, ECommerce and product marketing
+ Expert level knowledge and experience directing others in effectively managing the utilization of external services (e.g., product or platform vendors, service providers, contractors, consultants, outsourced functions)
+ Passionate about marketing and customer focused
+ Strategic marketing planning capability with advanced knowledge and experience of developing digital marketing,GlobalEcommerce,productand channel marketingstrategies.
+ Experience working with different executive stakeholders and managing expectations
+ Experience with global associations that service multiple member types, preferably including certifications- managingthemarketing operationsfunctionwhich includes marketing tech stack (Marketing Cloud), campaign management capabilities, and email optimization.
+ Experience withwebsite and related eCommerce platform experiencewithproductslikeSitecore,CMS etc
+ Advanced knowledge of digitalmarketing strategies
**Education and Work Experience**
+ Bachelor'sdegreeinMarketingorrelatedfieldisrequired,Master'sdegreeinMarketingorrelated field ispreferred
+ Minimum of15yearsrelatedmarketingoperations, leadership and brand-building experience
**Physical and Mental Demands**
+ Up to 20% travel required
+ Work normal business hours and extended hours when necessary
+ Remain in a stationary position, often standing or sitting, for prolonged periods
+ Regular use of office equipment such as a computer/laptop and monitor computer screens
+ Dexterity of hands and fingers to operate a computer keyboard, mouse, and other computer components
**Equal Employment Opportunity Statement**
All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic as protected by applicable law. Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
**Job Locations** _UK-Remote_
**ID** _ _

**Be visionary**
Teledyne Technologies Incorporated provides enabling technologies for industrial growth markets that require advanced technology and high reliability. These markets include aerospace and defense, factory automation, air and water quality environmental monitoring, electronics design and development, oceanographic research, deepwater oil and gas exploration and production, medical imaging and pharmaceutical research.
We are looking for individuals who thrive on making an impact and want the excitement of being on a team that wins.
**Job Description**
**Company Overview**
Teledyne Qioptiq designs and manufactures market leading optronic solutions for Aerospace & Defence applications. Key applications include Head-Up Display & Helmet Mounted Display modules for 4th & 5th generation fast jet platforms, vision solutions for the Dismounted Soldier, and advanced Electro-Optics for Airborne, Maritime and Vehicle Platforms. Qioptiq has a world-renowned reputation for technical innovative solutions combined with the highest standards of product quality, customer service and business integrity.
An exciting opportunity has opened at the North Wales site for a VP of Sales & Marketing. The successful candidate will be an integral part of the experienced leadership team and will be responsible for developing and delivering the sales and marketing strategy to meet and exceed business requirements.
**Job Outline**
+ Responsible for achieving the Company order intake vs Business Plan.
+ Responsible for the Market and Customer input to the 5 year strategic roadmap.
+ Understand, analyse and communicate global Aerospace & Defence market trends to ensure that the Company business strategy is positioned to deliver the Company business objectives.
+ Work closely and collaboratively with other Company departments including Design Engineering, Business Development & Programme Management to ensure the Company has differentiated capabilities that enable the Company to secure a position on emerging platforms and products.
+ Manage the sales and marketing activity by developing Customer relationships, establishing the winning strategy (price, commercial, technical etc) and coordinating the Company resource (technical, manufacturing, commercial)
+ Manage and develop a high performance, professional and proactive Sales and Marketing team
+ Manage the sales and marketing budget and activities, including MarComms (web site, social media, trade shows, etc) to ensure that the Company brand is recognised in key markets and portrays the required values.
+ Proactively develop the sales and marketing strategy, channels and tactics to use to ensure products and capabilities are effectively "taken to market".
+ Tracking and analysing sales and marketing performance metrics to identify areas for improvement and drive strategic decisions making.
+ Monitor competitor activities and market dynamics to inform strategic decision making in the Company.
+ Providing regular updates and reports to Executives and stakeholders on sales and marketing performance.
+ Leading and motivating sales and marketing teams to achieve targets.
+ Ability to integrate with the wider Teledyne Sales & Marketing/BD team to ensure synergies and cross selling
**Person Specification**
+ At least 10 years of experience in aerospace & defence with executive roles in Sales & Marketing.
+ A proven track record within sales & marketing, working with OEMs and direct to MoDs/DoDs
+ Strong leadership and a history of building meaningful relationships at all levels within an organization and externally with customers and government entities in support of longer-term strategic activities
+ Thorough understanding of the Aerospace & Defence market and its procurement cycle (both direct engagement as well as through prime contractors and channel partners)
+ Ability to play the role of a "hands-on" and proactive player/coach directing, managing, and growing an organisation in a scalable fashion
+ Ability to define and execute a disciplined customer engagement process, including sales tools, sales methodologies, sales operations and marketing strategy
+ Capability to effectively work, hire, mentor, and manage a global sales & marketing team
+ Ability to establish and manage executive-level customer relationships in support of longer-term strategic activities
+ Currently holds or able to secure MoD security clearance
+ Open to travel up to 50%
#Qioptiq #LI-ON1
Teledyne and all of our employees are committed to conducting business with the highest ethical standards. We require all employees to comply with all applicable laws, regulations, rules and regulatory orders. Our reputation for honesty, integrity and high ethics is as important to us as our reputation for making innovative sensing solutions.
.
You may not realize it, but Teledyne enables many of the products and services you use every day **.**
Teledyne provides enabling technologies to sense, transmit and analyze information for industrial growth markets, including aerospace and defense, factory automation, air and water quality environmental monitoring, electronics design and development, oceanographic research, energy, medical imaging and pharmaceutical research.

At Feeld, we are creating a world where everyone is more intimately connected to each other and themselves. We are building an inclusive, human-centred product and are looking for a VP of Marketing to become part our remote team and our mission to elevate the human experience of sexuality and relationships.

You will lead fully integrated marketing efforts that drive Feeld’s growth and solidify its position as the best-kept secret in the dating app world. Your scope will include brand marketing, digital marketing, market management, and experiential campaigns. You will build strategies that authentically enhance Feeld’s reputation, resonate with our diverse member base, and increase awareness across all walks of life.

This role requires a visionary leader with experience scaling culturally relevant and aspirational brands while preserving their authenticity at scale. You will own and expand partnerships, ambassador programs, and influencer collaborations, while managing local market teams that execute marketing and commercial activities in key geographies beginning with the UK, US, London, Los Angeles, and New York and scaling to more markets around the world. All of this will complement your leadership of our digital marketing initiatives, ensuring that all channels work seamlessly to deliver growth in awareness, acquisition, and user engagement.

What you will do:

Brand Marketing:

• Develop and lead strategies for large-scale brand campaigns with global reach, incorporating experiential and IRL activations.
• Collaborate with the VP of Creative and Communications team to create marketing plans aligned with brand goals and values.
• Cultivate and scale Feeld’s partnerships, ambassador programs, and influencer marketing efforts to enhance visibility and affinity.
• Ensure Feeld maintains its cultural resonance and aspirational appeal by delivering authentic campaigns that deeply connect with members and prospective users.

Market Management:

• Oversee local market managers responsible for executing marketing and commercial activities in priority geographies.
• Develop tailored strategies for key markets such as London, Los Angeles, and New York, ensuring local relevance and impact.

Digital Marketing:

• Lead high-impact advertising campaigns on channels such as Meta and Search, driving measurable ROI and user growth.
• Own CRM and lifecycle marketing, leveraging tools like Braze to deliver personalized, timely, and on-brand messaging.
• Foster a test-and-learn culture, ensuring campaigns across all channels are innovative and data-driven.

Integrated Marketing:

• Build and execute cohesive marketing strategies that unify brand, digital, and market-level initiatives.
• Drive coordinated efforts across teams, ensuring a consistent and impactful user journey from awareness to retention.

Leadership & Collaboration:

• Partner with Product, Creative, and Data teams to ensure all marketing activities align with Feeld’s voice and values.
• Define key metrics, track performance, and deliver actionable insights to the COO and executive leadership.
• Build and mentor a high-performing marketing team, fostering a culture of collaboration and excellence.

Requirements

About you:

• Bachelor’s degree in marketing or a related field.
• 10+ years of experience in marketing, including a track record of scaling culturally influential and aspirational brands from millions to tens of millions of MAUs or hundreds of millions of revenue.
• Expertise in integrated marketing, including brand campaigns, digital advertising, and market management.
• Proven success in performance marketing, particularly on platforms like Meta and Search, with strong ROI.
• Hands-on experience with CRM tools like Braze, leveraging them to maximize engagement and growth.
• Deep understanding of cultural trends and the ability to maintain authenticity at scale.
• Experience working with digital products targeting women, LGBTQ+ communities, or similar audiences.
• Strong leadership skills with a history of building and mentoring high-performing teams.
• Data-driven mindset with expertise in analytics, attribution, and A/B testing.
• Entrepreneurial and solution-oriented, with the ability to identify and execute breakout growth opportunities.
• Excellent project management skills, thriving in a fast-paced, dynamic environment.
• Strong cultural awareness and the ability to authentically connect with diverse user groups.

Benefits

About us:

Feeld is an independent, experimental and fully remote organisation reshaping the dialogue on dating and sexuality. The company was founded in 2014 and has evolved since to become the open, distributed structure it is now. We have a naturally agile and fluid culture. The whole team is fully remote, which means you work where and when helps you perform at your best. We regard autonomy highly and treat our organisation as a product – we iterate, improve and test things internally to see what works best for everyone.

Our culture:

We believe in creating a safe work environment through humanity, fluidity, safety, transparency and progressiveness. When hiring, we look for culture add rather than culture fit.

Because we are a fully remote team, it’s especially important that we create an environment where our colleagues feel included and connected as humans.

Diversity, equity, inclusion and belonging at Feeld:

Feeld promotes open-mindedness, inclusion, diversity and kindness, both in the world and among our own workforce.

We encourage and welcome applications from people with a history of marginalisation, whether because of race, gender expression or identity, sexual orientation, neurodivergence, national origin, disability (seen or unseen) or any confluence of intersectional identities.

Our goal is a barrier-free application process and working environment. If you require further details or assistance or have any questions about this process, please let us know at .

Compensation and perks:

We are conscious of how our work and decisions impact other humans and the environment. We design our product and organisation with consideration for the wellbeing of our members and colleagues. Feeld’s way of working is designed to proactively prevent burnout and an “always on” culture. We believe in technology and working environments that enable people to live a meaningful, fulfilled life.

Therefore, we offer our staff:

• Flexible working hours
• Unlimited paid time off
• A fully remote working situation
• GBP £3k equipment and home office budget
• Learning & development budget
• On demand therapy sessions and mental health support via Spill
• In-person meet ups

Our compensation system is one of the ways we work to uphold equity and inclusion at Feeld. Just as we strive to enable honest expression on our platform, we strive for openness of information within the organization. Internally, we keep decision-making transparent to keep each other accountable and make sure all voices are heard.

That is why we offer:

• A compensation system that is transparent, honest, and equitable.
• At Feeld we believe all humans deserve to make a competitive wage. That's why we offer a Baseline Freedom Salary of £0,000 GBP per year.

Estimated compensation for this role:

• The total cash compensation for this role is dependent on Level and Step, as well as geographic location, but we estimate that the competitive market compensation for this role is between 90,000 - 30,000 GBP based on the requirements listed in this job description.

Our interview process:

• Your first conversation with Feeld will be a screening call with our recruiter, where you’ll be able to ask - and receive answers - regarding any general questions you have and to confirm the role is a fit for what you’re seeking.
• Your second conversation will connect you directly with the hiring manager for the role you’re applying to. Here, you’ll have a chance to ask more questions about the work you’ll be doing. This conversation will also focus on your past work experiences.
• The next step for most of our roles is a candidate challenge. This is an evaluation of the skills relevant to be successful in this role and generally takes about an hour to complete.
• Your third conversation allows you the opportunity to meet the team members you might be working with on a daily basis. Here, you’ll be able to ask questions about team processes, workflow, and the employee experience at Feeld.
• We generally make an offer within 2 weeks of our final call, and offer a flexible start date that can begin as early as the next Monday after you sign our offer documentation.
• Of note: all of our interviews are conducted remotely, and our interviewers will work with you to find an agreeable interview time based on mutual availability.

We understand we're asking you to invest your time and best efforts in our process, and are appreciative of getting the chance to better know who you are as a person and candidate. In return, we’re committed to offering transparent communication and prompt feedback as you navigate this application with us.

To find out more about Feeld,  download our app  (available on iOS and Android).

Our client is a growing brand seeking a highly creative and strategic Senior Digital Marketing Specialist to join their vibrant team in **Belfast, Northern Ireland, UK**. This role is instrumental in shaping and executing our digital marketing strategy across various online channels, with a strong emphasis on building brand awareness and driving customer engagement. The ideal candidate will possess a comprehensive understanding of digital marketing principles, including SEO, SEM, content marketing, social media, and email marketing, along with a proven ability to translate brand vision into effective digital campaigns. You will be responsible for developing innovative strategies, managing campaigns, analyzing performance, and staying ahead of digital trends to ensure our brand resonates with its target audience.

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies aligned with brand objectives.
• Manage and optimize SEO and SEM campaigns to improve search engine visibility and drive qualified traffic.
• Create and curate engaging content for various digital platforms, including website, blog, social media, and email newsletters.
• Oversee social media strategy, including content creation, community management, and paid social advertising.
• Plan and execute email marketing campaigns, segmenting audiences and analyzing campaign performance.
• Monitor digital marketing trends, competitor activities, and emerging technologies.
• Analyze website traffic, campaign performance, and ROI using analytics tools (e.g., Google Analytics).
• Collaborate with the creative team to develop compelling visual assets and messaging.
• Manage relationships with external agencies and vendors as needed.
• Provide insights and recommendations for continuous improvement of digital marketing efforts.

Qualifications:

• Minimum of 4-6 years of experience in digital marketing, with a proven track record in developing and executing successful campaigns.
• Strong understanding of SEO, SEM, content marketing, social media marketing, and email marketing.
• Proficiency in using digital marketing tools and analytics platforms (e.g., Google Analytics, Google Ads, HubSpot).
• Excellent copywriting, editing, and communication skills.
• Creative thinking and strategic planning abilities.
• Experience with content management systems (CMS) and marketing automation platforms.
• Strong analytical skills and the ability to interpret data to drive decision-making.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Ability to work both independently and collaboratively in a team environment.
• Passion for branding and digital innovation.

This role offers a hybrid working model, combining office-based collaboration in **Belfast, Northern Ireland, UK**, with remote flexibility. If you are a seasoned digital marketer eager to make a significant impact on brand strategy, we encourage you to apply.

Our client is seeking a visionary Head of Digital Marketing & Brand Strategy to lead their comprehensive marketing efforts. This is a pivotal remote role, requiring a strategic leader to oversee all digital marketing initiatives and shape the brand's identity across multiple platforms. You will be responsible for developing and executing innovative marketing strategies that drive brand awareness, customer engagement, and revenue growth. This includes digital advertising, SEO/SEM, content marketing, social media marketing, email marketing, and public relations. The ideal candidate will possess a deep understanding of the marketing landscape, coupled with a proven track record of success in leading digital marketing teams and campaigns. You will be adept at analyzing market trends, identifying target audiences, and developing compelling brand narratives. Key responsibilities include defining the overall marketing vision and strategy, managing the marketing budget, overseeing the creation of high-quality marketing collateral, and fostering strong relationships with external agencies and partners. You will also be responsible for measuring and reporting on the performance of all marketing campaigns, using data to inform future strategies and optimize ROI. Strong leadership and team management skills are essential, as you will guide and mentor a remote marketing team. Excellent communication, presentation, and interpersonal skills are required to collaborate effectively with senior leadership and cross-functional departments. This role demands a creative thinker with a data-driven mindset, capable of translating business objectives into actionable marketing plans. You should be passionate about innovation in marketing, staying abreast of the latest digital tools and techniques to maintain a competitive edge. The opportunity to build and grow a brand remotely requires exceptional organizational skills and the ability to inspire and motivate a distributed team. If you are a strategic marketing leader looking for a challenging and rewarding remote opportunity, we encourage you to apply.

Our client, a prominent consumer goods company in Bristol, South West England, UK , is looking for an experienced and strategic Head of Digital Marketing & Brand Strategy to lead their marketing efforts. This is a critical leadership role responsible for developing and executing innovative digital marketing campaigns that enhance brand visibility, drive customer acquisition, and foster brand loyalty. You will be instrumental in shaping the overall brand narrative and ensuring consistent messaging across all digital channels, including social media, email marketing, SEO/SEM, content marketing, and paid advertising. The ideal candidate will possess a deep understanding of the digital marketing landscape, with a proven track record of success in developing and implementing data-driven marketing strategies. You will manage a dedicated team of marketing professionals, providing guidance, mentorship, and performance oversight. Responsibilities include setting marketing objectives, managing budgets, analyzing campaign performance, and identifying new opportunities for growth. Experience with marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, Adobe Analytics) is essential. Strong analytical skills, a creative mindset, and exceptional communication and leadership abilities are required. This role requires a strategic thinker who can translate business goals into effective marketing actions and inspire a team to achieve ambitious targets. The position involves collaboration with cross-functional teams, including sales, product development, and creative services. Occasional travel to the Bristol office may be necessary. This is an exciting opportunity to make a significant impact on a well-established brand and drive its digital transformation forward.

Our client is looking for an experienced and dynamic Head of Digital Marketing & Brand Strategy to spearhead their online presence and brand development. This role offers a blend of remote flexibility and in-office collaboration, supporting our growth in the fast-paced FMCG sector. You will be responsible for developing and executing comprehensive digital marketing campaigns across various platforms, including social media, SEO, SEM, email marketing, and content marketing, to drive brand awareness, customer engagement, and sales. The ideal candidate will have a proven track record in building and managing strong consumer brands, with a deep understanding of consumer behaviour and market trends within the FMCG industry. You will lead a team of marketing professionals, providing guidance and strategic direction to achieve marketing objectives. Key responsibilities include developing the overall brand strategy, defining brand messaging, and ensuring consistent brand representation across all touchpoints. You will also oversee the digital marketing budget, measure campaign performance, and optimise strategies for maximum ROI. Strong analytical skills, creativity, and a passion for innovation in digital marketing are essential. You will work closely with sales, product development, and creative teams to ensure alignment and effective execution of marketing initiatives. This role requires a strategic thinker who can translate business goals into impactful marketing plans. The position is primarily based in **Belfast, Northern Ireland, UK**, with the flexibility of hybrid working arrangements.

Our client is seeking a highly experienced and strategic Senior Digital Marketing Specialist to elevate their brand presence and drive integrated marketing campaigns. This role requires a deep understanding of brand strategy, digital channels, and market trends to develop and execute impactful marketing initiatives. You will play a crucial role in shaping the company's brand narrative, enhancing online visibility, and driving customer engagement across all digital touchpoints. The ideal candidate will possess a strong portfolio of successful brand marketing campaigns and exceptional analytical skills.

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies aligned with brand objectives.
• Manage and optimize all digital advertising campaigns (SEM, social media, display advertising).
• Oversee SEO efforts to improve organic search visibility and website traffic.
• Create and curate engaging content for various digital platforms, including website, social media, and email.
• Analyze campaign performance, website analytics, and market research to identify key insights and opportunities.
• Manage the brand's social media presence and community engagement.
• Collaborate with creative teams to develop compelling marketing collateral and assets.
• Plan and execute email marketing campaigns to nurture leads and enhance customer loyalty.
• Monitor industry trends and competitor activities to inform strategy.
• Report on key marketing metrics and ROI to stakeholders.
• Ensure consistent brand messaging and voice across all digital channels.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong focus on brand strategy and management.
• Proven expertise in SEO, SEM, social media marketing, and content marketing.
• Strong analytical skills with proficiency in Google Analytics and other relevant tools.
• Excellent copywriting and content creation abilities.
• Experience with marketing automation platforms and CRM systems.
• Strong project management and organizational skills.
• Ability to work effectively in a collaborative team environment.
• Demonstrated understanding of current digital marketing trends and technologies.
• Exceptional communication and presentation skills.

This is an exciting opportunity to significantly impact brand strategy and digital presence within a dynamic company based in **Wolverhampton, West Midlands, UK**. If you are a strategic marketing leader ready to drive brand growth and innovation, our client invites you to apply. You will be part of a forward-thinking team dedicated to achieving excellence in marketing.