52 Marketing Analytics jobs in the United Kingdom

Hybrid Working

A fantastic opportunity has arisen to join a Global retail business who are going through a sustained period of growth. Reporting to the Marketing Director you will be responsible for delivering insight into various aspexts of marketing and trading, turning these into story telling focused, actionable insights.

The Role;

• Delivering insights on the sales trading plan and assisting with steering the commercial strategy for the group
• Setting up tools and dashboards to optimise marketing spend effectiveness
• Managing the marketing research budget
• Utilising insights and data to support with the development of CRM and digital strategies

Yourself;

• You will have gained experience working inD2C environment, retail would be advantageous
• You will understand the importance of marketing in driving sales growth and be passionate about the identification of opportunites for improvment and utlisiation of insights
• Knowledge of SQL & Tabelau would advantageous
• Ability to work automonously in a blended straegic and hand's on position is essential

**_Welcome to Warner Bros. Discovery. the stuff dreams are made of._**
**Who We Are.**
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our characters to life, the _creators_ bringing them to your living rooms and the _dreamers_ creating what's next.
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
**Your New Role.**
As Manager of Marketing Analytics at Warner Bros. Discovery you will be responsible for enabling media effectiveness reporting and insights to all marketing teams supporting HBO Max. You will create actionable reporting from user-level behaviour data and multiple data sources, including information from data science, marketing, and media measurement platforms. You will coordinate closely with cross functional data teams (i.e., analytics engineering, marketing technology, data science) as well as marketing teams to determine reporting / measurement frameworks which ultimately enable our dashboard development. Reporting is global and utilized by domestic and international stakeholders alike. You will be responsible for collecting reporting/analysis requirements, working with the engineering team to ensure proper data flows, and partnering with media teams to provide clear strategic recommendations to drive incremental results for the platform. You are an experienced analytics professional who is truly passionate about marketing and data and can be an active team player driving top results.
**Your Role Accountabilities.**
+ Work closely with our regional marketing stakeholders and local agencies to understand their needs, coordinate on strategies and campaign taxonomy, and deliver insightful and effective dashboards and analyses.
+ Support cross departmental core metrics and data dependencies with leadership visibility.
+ Promote the adoption and training of our analytics platform for self-service analyses.
+ Serve as a subject matter expert of marketing data sources, ingestion processes and data quality measurement.
+ Must be able to communicate effectively with media, marketing, and engineering teams.
+ Advanced user of digital and advertising technologies, such as Google Marketing Platform, Google Ad Manager, Social Ad Managers, MMPs (Apps Flyer) and Site Analytics tools (Google Analytics)
+ Strong technical skills are required, including experience with Excel, SQL (LookML a plus), data mining, data visualization, and designing analytics/reporting data layers.
+ Understanding of the digital media ecosystem and subscription business model to execute a best-in-class growth media strategy.
+ Strong analytical skills are required, including the ability to analyse raw data, draw conclusions, and summarize actionable.
+ Ability to collaborate with key partners and stakeholders to define metrics, identify requirements and maintain confidentiality.
+ Must be able to handle multiple tasks with changing priorities, communicating changes in scope and schedule to all parties concerned.
+ Ability to manage both internal and external vendors and suppliers.
**Qualifications and Experience.**
+ Excellent experience in marketing analytics, with a particular focus on media metrics (paid & organic).
+ Excellent experience with data visualization and building a reporting measurement framework; familiarity with Looker a plus.
+ Proven experience managing a team, including experience working on a fast-paced team.
+ Strong understanding of media measurement strategies, frameworks, and technology.
+ Experience executing analytics projects end-to-end, from definition through findings and recommendations to stakeholders.
+ Proven track-record of developing campaign strategies, executing, measuring, and delivering performance insights.
+ Past success establishing measurement frameworks for campaigns across various paid media channels (paid social, search, display), as well as owned channels.
+ Understand how Media Mix Modelling and Attribution Models are used to drive strategy decisions.
+ Experience setting up and measuring iterative A/B test analysis to inform BAU strategies.
+ Self-starter with a proactive mindset, capable of seeking out and building the necessary relationships throughout the league to achieve success.
+ Strong interpersonal, communication and presentation skills.
+ Ability to liaise with technical, marketing and business teams.
+ Strong team focus with outstanding documentation, organizational and resource management skills.
+ Advertising Agency experience a plus or working in media analytics at another entertainment company.
Hybrid Working - This role is advertised as a Hybrid work model, that combines remote and in-office work, following our current company policy and to be agreed with your Line Manager. Subject to any applicable laws, WBD / your Line Manager reserves the right to change this working agreement where this is essential to business needs and upon reasonable notice to you.
**How We Get Things Done.**
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
**Championing Inclusion at WBD**
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page ( for instructions to submit your request.

Our client is a dynamic and innovative company seeking a highly skilled and strategic Head of Marketing Analytics to lead their data-driven marketing initiatives. This fully remote position offers the unique opportunity to shape the future of marketing strategy by leveraging cutting-edge analytics and insights. You will be responsible for developing and overseeing the marketing analytics function, transforming raw data into actionable intelligence that drives campaign performance, customer acquisition, and business growth. The ideal candidate possesses a deep understanding of marketing principles, advanced analytical capabilities, and extensive experience with data visualization and reporting tools. You will work closely with marketing teams, product development, and senior leadership to champion data-informed decision-making across the organization. This role requires strong leadership, a passion for uncovering insights, and the ability to communicate complex findings clearly and persuasively.

Key Responsibilities:

• Develop and implement a comprehensive marketing analytics strategy to measure and optimize campaign performance.
• Lead the collection, analysis, and interpretation of marketing data from various sources (e.g., web analytics, CRM, advertising platforms).
• Create and manage robust reporting dashboards and visualizations to communicate key insights to stakeholders.
• Identify key performance indicators (KPIs) and establish benchmarks for marketing success.
• Conduct deep-dive analyses to understand customer behavior, campaign effectiveness, and ROI.
• Provide data-driven recommendations for optimizing marketing strategies, channel mix, and budget allocation.
• Collaborate with marketing teams to design and execute A/B tests and experiments.
• Oversee customer segmentation and lifetime value analysis to inform marketing efforts.
• Stay abreast of the latest trends and technologies in marketing analytics and data science.
• Manage and mentor a team of marketing analysts, fostering their growth and development.
• Ensure data accuracy, integrity, and compliance with privacy regulations.
• Translate complex analytical findings into clear, actionable insights for non-technical audiences.
• Partner with IT and data engineering teams to ensure data infrastructure supports analytics needs.
• Champion a data-driven culture throughout the marketing department and the wider organization.
• Evaluate and recommend new analytics tools and platforms.

Qualifications:

• Master's degree in Statistics, Data Science, Marketing Analytics, Economics, or a related quantitative field.
• Minimum of 7 years of progressive experience in marketing analytics, with at least 3 years in a leadership or management role.
• Proven expertise in statistical analysis, predictive modeling, and data mining techniques.
• Proficiency with marketing analytics platforms (e.g., Google Analytics, Adobe Analytics) and BI tools (e.g., Tableau, Power BI).
• Strong knowledge of SQL and experience with data manipulation.
• Experience with A/B testing methodologies and experimental design.
• Excellent communication, presentation, and storytelling skills, with the ability to convey complex data insights effectively.
• Strong leadership and team management abilities.
• Familiarity with CRM systems and marketing automation platforms.
• A proactive, strategic mindset with a passion for driving business results through data.
• Experience in data visualization best practices.

This is a unique opportunity to lead the analytics function for a forward-thinking company and make a significant impact on its marketing success. If you are a data visionary passionate about unlocking marketing insights, we encourage you to apply.

Our client is seeking a visionary and data-driven Head of Marketing Analytics to lead their analytics function and drive impactful marketing strategies from Wolverhampton, West Midlands, UK . This is a fully remote position, offering the flexibility to work from anywhere within the UK. You will be responsible for developing and implementing sophisticated analytical frameworks, transforming raw data into actionable insights, and providing strategic recommendations to optimize marketing performance across all channels. This role requires a deep understanding of marketing principles, advanced analytical techniques, and a passion for leveraging data to achieve business objectives.

Key Responsibilities:

• Lead the development and execution of the marketing analytics strategy, ensuring alignment with overall business goals.
• Design, build, and maintain advanced analytical models to measure campaign effectiveness, customer behaviour, and market trends.
• Extract, clean, and analyze large datasets from various sources, including CRM, web analytics, social media, and advertising platforms.
• Develop and present comprehensive reports and dashboards to senior management, highlighting key performance indicators (KPIs), insights, and strategic recommendations.
• Identify opportunities for marketing optimization and efficiency gains through data-driven analysis.
• Collaborate with marketing teams to define measurement frameworks, A/B testing strategies, and attribution models.
• Stay at the forefront of marketing analytics technologies and methodologies, recommending and implementing new tools and techniques.
• Mentor and develop a team of marketing analysts, fostering a culture of continuous learning and data excellence.
• Translate complex analytical findings into clear, concise, and actionable insights for non-technical stakeholders.
• Drive the adoption of data-driven decision-making across the marketing department.

Qualifications and Experience:

• Master's degree or PhD in Statistics, Data Science, Economics, Marketing Analytics, or a related quantitative field.
• Minimum of 7 years of experience in marketing analytics, data science, or a similar role, with a proven track record of driving business results.
• Extensive experience with statistical analysis, predictive modelling, machine learning techniques, and data visualization tools (e.g., Tableau, Power BI).
• Proficiency in SQL and programming languages such as Python or R for data manipulation and analysis.
• Deep understanding of web analytics platforms (e.g., Google Analytics) and digital marketing channels.
• Experience with A/B testing, multivariate testing, and experimental design.
• Strong business acumen and the ability to connect analytical insights to business strategy.
• Excellent communication, presentation, and storytelling skills, with the ability to influence stakeholders at all levels.
• Proven leadership and team management experience.
• Experience working in a remote environment is advantageous.

This is a unique opportunity to shape the future of marketing analytics in a fully remote capacity. You will have the autonomy to implement your vision and make a tangible impact on the company's growth. The role is fully remote, based from Wolverhampton, West Midlands, UK .

Our client is looking for an accomplished Head of Marketing Analytics to join their growing marketing department in Cardiff, Wales, UK . This senior role is responsible for leading the analytics function, transforming raw data into actionable insights that drive strategic marketing decisions and optimize campaign performance. You will be at the forefront of data analysis, predictive modeling, and reporting, ensuring the marketing team has the intelligence needed to achieve its objectives. The ideal candidate possesses a strong analytical background, expertise in data visualization tools, and a deep understanding of marketing principles.

Key Responsibilities:

• Lead the development and implementation of a comprehensive marketing analytics framework.
• Oversee the collection, cleaning, and analysis of marketing data from various sources (e.g., web analytics, CRM, campaign platforms, social media).
• Develop sophisticated dashboards and reports to track key marketing KPIs and performance metrics.
• Conduct in-depth analysis of campaign effectiveness, customer segmentation, and market trends to identify growth opportunities and areas for optimization.
• Utilize advanced statistical techniques and predictive modeling to forecast marketing outcomes and inform strategic planning.
• Collaborate closely with marketing, sales, and product teams to translate data insights into actionable strategies.
• Provide clear and compelling presentations of findings and recommendations to senior leadership.
• Stay current with the latest advancements in marketing analytics technologies and methodologies.
• Manage and mentor a team of marketing analysts, fostering a data-driven culture.
• Ensure data integrity and accuracy across all marketing reporting.

Qualifications:

• Master's degree or PhD in Statistics, Economics, Data Science, Marketing Analytics, or a related quantitative field.
• Minimum of 7 years of progressive experience in marketing analytics, with at least 2 years in a leadership or management role.
• Expert proficiency in data analysis tools and languages such as SQL, R, Python.
• Advanced experience with web analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Strong knowledge of data visualization tools (e.g., Tableau, Power BI).
• Proven ability to develop and interpret complex statistical models and predictive analytics.
• Deep understanding of marketing principles, channels, and campaign measurement.
• Exceptional communication and presentation skills, with the ability to explain technical concepts to non-technical audiences.
• Strong leadership and team management capabilities.
• Experience working in a hybrid work environment.

This is a critical strategic role where your analytical expertise will directly impact business success. Join a collaborative team in Cardiff, Wales, UK and help shape the future of our marketing efforts through data-driven insights.

Benefits:

• Attractive salary and comprehensive benefits package.
• Opportunity to lead a high-impact analytics function.
• Professional development and training opportunities.
• Hybrid work model promoting work-life balance.

Our client is looking for a strategic and data-driven Head of Digital Marketing & Analytics to lead their online presence. This is a fully remote position, offering the flexibility to work from anywhere. You will be responsible for developing and executing comprehensive digital marketing strategies across all channels, driving brand awareness, lead generation, and customer acquisition. This role demands a deep understanding of SEO, SEM, social media marketing, content marketing, email marketing, and performance analytics. You will lead a team of marketing professionals and work closely with sales and product development to achieve business objectives.

Key Responsibilities:

• Develop and implement innovative digital marketing strategies aligned with business goals.
• Oversee all digital marketing channels, including SEO, SEM, social media, email, and content marketing.
• Manage and optimize advertising campaigns across various platforms to maximize ROI.
• Analyze website traffic, user behavior, and campaign performance using analytics tools (e.g., Google Analytics, Adobe Analytics).
• Develop and present regular performance reports to senior management, providing actionable insights.
• Lead, mentor, and inspire the digital marketing team, fostering a culture of continuous improvement.
• Identify new marketing opportunities and emerging digital trends.
• Manage the digital marketing budget effectively.
• Collaborate with cross-functional teams to ensure consistent brand messaging and customer experience.
• Oversee the creation of engaging and relevant marketing content.
• Drive lead generation and customer acquisition through effective digital campaigns.

The ideal candidate will have a proven track record of success in leading digital marketing initiatives and achieving measurable results in a remote setting. Strong analytical skills, a strategic mindset, and excellent leadership qualities are essential. Experience with marketing automation platforms and CRM systems is highly desirable.

Our client, a forward-thinking marketing agency, is looking for an enthusiastic and detail-oriented Junior Data Analyst to join their growing team. This hybrid role offers a fantastic opportunity to kick-start your career in data analytics, working from both our vibrant office in Glasgow, Scotland, UK , and remotely. You will play a key role in collecting, cleaning, and analyzing marketing data to provide actionable insights that drive campaign performance and strategic decision-making. Responsibilities include supporting senior analysts in generating reports, building dashboards, and identifying trends across various marketing channels such as social media, email, and paid advertising. You will work with large datasets, ensuring data integrity and accuracy throughout the analysis process. The ideal candidate will have a strong academic background, ideally with a degree in a quantitative field such as Statistics, Mathematics, Economics, or Computer Science. Previous internship or project experience in data analysis or a related field is highly advantageous. Proficiency in Excel and a basic understanding of data visualization tools (e.g., Tableau, Power BI) are required. Familiarity with SQL for data extraction and manipulation, or introductory knowledge of statistical programming languages like Python or R, would be a significant plus. You should possess excellent analytical and problem-solving skills, a meticulous attention to detail, and a genuine curiosity for uncovering data-driven stories. Strong communication skills are necessary to present findings clearly and concisely to non-technical team members. We are seeking a motivated individual eager to learn, develop their skills, and contribute to impactful marketing strategies. This role provides excellent training and development opportunities within a supportive and collaborative environment.

Key Responsibilities:

• Assist in the collection, cleaning, and processing of marketing data.
• Support the creation of regular performance reports and dashboards.
• Identify key trends and insights from marketing campaign data.
• Collaborate with the marketing team to understand data needs.
• Ensure data accuracy and integrity for analysis.
• Conduct basic statistical analysis and data modeling.
• Assist in the interpretation of data to inform campaign optimization.
• Contribute to ad-hoc data analysis requests.

Qualifications:

• Degree in Statistics, Mathematics, Economics, Computer Science, or a related quantitative field.
• Proficiency in Microsoft Excel.
• Basic understanding of data visualization tools (e.g., Tableau, Power BI).
• Familiarity with SQL is a plus.
• Introductory knowledge of Python or R is advantageous.
• Strong analytical and problem-solving abilities.
• Excellent attention to detail and organizational skills.
• Good written and verbal communication skills.
• Eagerness to learn and develop within a hybrid work model.

This is an exceptional opportunity for an enthusiastic individual seeking a structured entry into the dynamic field of digital marketing. Our client is looking for a motivated Apprentice to join their remote-first team. Based remotely, you will be immersed in the world of data-driven marketing, learning to interpret analytics, understand customer behaviour, and contribute to campaign optimization. This role is perfect for someone who is eager to learn, possesses strong analytical skills, and is comfortable working independently.

Key Responsibilities:

• Assist in the collection and organisation of marketing data from various digital channels.
• Learn to use analytics tools to track website traffic, campaign performance, and user engagement.
• Support the marketing team in generating reports on key performance indicators (KPIs).
• Contribute to the analysis of campaign results to identify trends and areas for improvement.
• Help in conducting market research to understand competitor activities and industry trends.
• Participate in brainstorming sessions for new marketing initiatives.
• Develop an understanding of SEO, SEM, social media marketing, and email marketing principles.
• Collaborate with team members through virtual meetings and digital communication platforms.
• Undertake learning and development activities as part of the apprenticeship program.
• Adhere to company policies and procedures in a remote working environment.

Qualifications and Skills:

• A genuine interest in digital marketing and data analysis.
• Strong numeracy and analytical skills.
• Good written and verbal communication skills.
• Proficiency in basic computer applications like Microsoft Office Suite or Google Workspace.
• Ability to work independently and manage time effectively in a remote setting.
• A proactive and curious attitude towards learning new technologies and methodologies.
• Minimum of 4 GCSEs at grade C/4 or above, including Maths and English, or equivalent qualifications.
• A willingness to commit to a 12-18 month apprenticeship program.

This apprenticeship offers comprehensive training, mentorship from experienced professionals, and the chance to gain valuable industry experience while working remotely. Successful completion may lead to further career opportunities within the organisation. The ideal candidate will be based in the UK and able to commit to the full duration of the apprenticeship. Our client is dedicated to providing a supportive and inclusive remote work environment.

Our client is seeking a highly analytical and data-driven Senior Data Analyst with a specialization in Marketing Analytics to join their fully remote team. This role is crucial for uncovering insights from vast datasets to inform and optimize marketing strategies. You will be responsible for collecting, cleaning, analyzing, and interpreting marketing data to identify trends, measure campaign effectiveness, and provide actionable recommendations to stakeholders across the business. This is an excellent opportunity to shape marketing decisions through data-driven storytelling.

Responsibilities:

• Collect, process, and analyze large volumes of marketing data from various sources (e.g., web analytics, CRM, social media, advertising platforms).
• Develop and implement robust data cleaning and validation processes to ensure data accuracy and integrity.
• Perform in-depth analysis of marketing campaign performance, customer behavior, and market trends.
• Create clear, concise, and compelling reports and dashboards to visualize key performance indicators (KPIs) and insights.
• Translate complex data findings into actionable recommendations for marketing teams to improve ROI and customer engagement.
• Collaborate with marketing managers and other departments to understand their data needs and provide analytical support.
• Utilize statistical techniques and A/B testing methodologies to evaluate campaign effectiveness and optimize strategies.
• Stay current with the latest trends and technologies in data analysis, marketing analytics, and relevant tools.
• Mentor junior analysts and share best practices in data analysis and reporting.
• Contribute to the continuous improvement of data infrastructure and analytical processes.

Qualifications:

• Bachelor's or Master's degree in Statistics, Mathematics, Economics, Marketing Analytics, Computer Science, or a related quantitative field.
• Minimum of 4 years of experience in a data analysis role, with a strong focus on marketing analytics.
• Proficiency in data manipulation and analysis using tools such as SQL, Python (Pandas, NumPy), or R.
• Experience with data visualization tools (e.g., Tableau, Power BI, Looker).
• Solid understanding of web analytics platforms (e.g., Google Analytics) and marketing automation tools.
• Knowledge of statistical modeling, A/B testing, and experimental design.
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong communication and presentation skills, with the ability to explain technical concepts to non-technical audiences.
• Ability to work independently and manage multiple projects effectively in a remote setting.
• Experience with CRM systems and marketing databases.

This fully remote role offers the flexibility to work from anywhere in the UK, enabling you to contribute your expertise to marketing strategy and business growth from Coventry, West Midlands, UK (or any suitable UK location).