Head of Digital Marketing Strategy

SW1A 0AA London, London £75000 Annually WhatJobs

Posted 4 days ago

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Job Description

full-time
Our client is seeking an visionary and results-driven Head of Digital Marketing Strategy to lead their comprehensive digital marketing efforts. This is a pivotal role responsible for developing, implementing, and managing innovative strategies across all digital channels to drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will possess deep expertise in the ever-evolving digital landscape, a strong analytical mindset, and exceptional leadership qualities to guide a talented marketing team. This role requires a dedicated presence in our central **London, England, UK** office to foster close collaboration and strategic alignment.

Responsibilities:
  • Develop and execute a data-driven, comprehensive digital marketing strategy aligned with business objectives.
  • Oversee all aspects of digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing.
  • Manage and grow the digital marketing budget, ensuring optimal allocation of resources for maximum ROI.
  • Lead, mentor, and inspire a team of digital marketing specialists, fostering a culture of innovation and performance.
  • Analyze campaign performance, identify trends, and provide actionable insights and recommendations for continuous optimization.
  • Stay abreast of the latest digital marketing trends, technologies, and best practices, implementing them where appropriate.
  • Collaborate closely with other departments, including sales, product development, and creative, to ensure integrated marketing campaigns.
  • Develop and manage robust A/B testing strategies to improve website conversion rates and campaign effectiveness.
  • Oversee the creation and distribution of engaging and relevant content across various digital platforms.
  • Manage the company's online reputation and social media presence.
  • Report on digital marketing performance to senior leadership, providing clear insights and strategic recommendations.
  • Identify new digital marketing opportunities and innovative approaches to reach target audiences.
  • Ensure brand consistency across all digital touchpoints.
  • Manage relationships with external agencies and vendors as needed.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Master's degree preferred.
  • Minimum of 7-10 years of progressive experience in digital marketing, with a significant portion in a strategic or leadership capacity.
  • Proven track record of developing and executing successful digital marketing strategies that have driven measurable business growth.
  • Expert knowledge of SEO, SEM, social media platforms, content management systems, email marketing tools, and analytics platforms (e.g., Google Analytics, Adobe Analytics).
  • Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
  • Exceptional leadership and team management abilities, with a passion for developing talent.
  • Excellent written and verbal communication skills, with the ability to present complex information clearly and concisely.
  • Strategic thinking and the ability to anticipate market shifts and customer needs.
  • Proficiency in project management and marketing automation tools.
  • Demonstrated experience in managing significant marketing budgets.
  • Creative and innovative mindset with a passion for digital innovation.
This is a high-impact role for a driven marketing leader eager to shape the digital future of a thriving company. The office is located in the heart of London, England, UK .
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Head of Digital Marketing Strategy

SW1A 0AA London, London £85000 Annually WhatJobs

Posted 6 days ago

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Job Description

full-time
Our client is seeking an innovative and strategic Head of Digital Marketing to lead their marketing efforts. This role will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth. You will oversee all aspects of digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising campaigns. The ideal candidate will have a proven track record of success in developing and implementing data-driven marketing strategies that deliver measurable results. You will manage a team of marketing specialists, fostering a collaborative and high-performing environment. Key responsibilities include market research, competitive analysis, identifying target audiences, and defining key performance indicators (KPIs) for all digital marketing activities. You will also be responsible for budget management, performance tracking, and reporting on campaign effectiveness to senior leadership. Experience with marketing automation platforms, CRM systems, and analytics tools is essential. This role requires a deep understanding of current digital marketing trends, emerging technologies, and best practices across various platforms. You will lead the continuous optimization of campaigns to maximize ROI and ensure alignment with overall business objectives. The ability to translate complex data into actionable insights and communicate strategic vision effectively is paramount. This is a fantastic opportunity to shape the digital presence of a growing organization and make a significant impact on its success.

Responsibilities:
  • Develop and implement overarching digital marketing strategies.
  • Manage and optimize all digital marketing channels including SEO, SEM, social media, content, and email.
  • Oversee paid advertising campaigns across various platforms.
  • Conduct market research, competitor analysis, and audience segmentation.
  • Define and track KPIs to measure campaign performance and ROI.
  • Manage the digital marketing budget effectively.
  • Lead and mentor the digital marketing team.
  • Utilize marketing automation and CRM tools for campaign execution and analysis.
  • Stay abreast of industry trends and emerging digital marketing technologies.
  • Report on marketing performance and provide strategic recommendations to leadership.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Minimum of 8 years of experience in digital marketing, with a significant portion in strategy and leadership roles.
  • Proven experience in managing successful SEO, SEM, social media, and content marketing campaigns.
  • Strong understanding of marketing analytics, attribution models, and reporting.
  • Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Exceptional leadership, communication, and team management abilities.
  • Proficiency in using marketing analytics tools (e.g., Google Analytics).
This hybrid role requires occasional travel to our **London** office, offering a blend of remote flexibility and in-person collaboration. We are committed to building a diverse and inclusive team.
This advertiser has chosen not to accept applicants from your region.

Head of Digital Marketing Strategy

SW1A 0AA London, London £70000 Annually WhatJobs

Posted 10 days ago

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full-time
A dynamic and rapidly growing e-commerce business is looking for a visionary Head of Digital Marketing Strategy to lead their online presence on a fully remote basis. This is a senior leadership role responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. You will oversee all aspects of digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing. The ideal candidate will possess a deep understanding of the digital landscape, a data-driven approach to decision-making, and a proven track record of success in scaling digital marketing efforts. You will be responsible for setting strategic objectives, managing budgets, analysing campaign performance, and identifying new opportunities for growth. Collaboration with cross-functional teams, including product development, sales, and customer service, will be key to ensure integrated marketing initiatives. This role requires strong leadership, strategic thinking, and excellent analytical and communication skills. A minimum of 8 years of experience in digital marketing, with at least 3 years in a leadership role, is required. Proficiency with marketing automation tools, analytics platforms (e.g., Google Analytics), and CRM systems is essential. Experience in the e-commerce sector is highly desirable. This remote position offers the opportunity to shape the digital future of a thriving company and work with a talented, globally distributed team, providing maximum flexibility and autonomy.
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Head of Digital Marketing & Growth

W1A 0AX London, London £75000 Annually WhatJobs

Posted 9 days ago

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Job Description

full-time
Our client, a rapidly expanding innovative company, is seeking a visionary Head of Digital Marketing & Growth to spearhead their online presence and customer acquisition strategies. This is a critical, fully remote leadership role, offering the opportunity to shape and execute a comprehensive digital marketing roadmap from anywhere in the UK. You will be responsible for developing and implementing data-driven strategies across all digital channels, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing, with a primary focus on driving significant user growth and revenue. Your duties will involve managing and optimising the company's website and digital platforms for maximum user engagement and conversion. You will lead the creation and execution of compelling marketing campaigns, analysing their performance and iterating to achieve optimal results. A key aspect of this role is identifying and capitalising on new growth opportunities, experimenting with emerging digital channels and technologies. You will oversee the digital marketing budget, ensuring maximum ROI and efficient allocation of resources. The ideal candidate will possess extensive experience in digital marketing leadership roles, with a proven track record of successfully scaling user bases and driving revenue growth for online businesses. Demonstrable expertise across the full spectrum of digital marketing disciplines, coupled with a strong understanding of analytics, A/B testing, and conversion rate optimisation (CRO) is essential. You must have experience with marketing automation platforms, CRM systems, and various analytics tools (e.g., Google Analytics, Adobe Analytics). Excellent strategic thinking, analytical skills, and a creative mindset are required. You should be adept at leading and motivating remote teams, fostering a collaborative and high-performance culture. Exceptional communication and presentation skills are necessary to articulate strategies and results to executive leadership. This is a challenging and rewarding opportunity for a results-oriented digital marketing leader to make a profound impact on a growing organisation, driving its success through innovative and effective digital strategies in a flexible remote setting.
Responsibilities:
  • Develop and execute comprehensive digital marketing strategies.
  • Drive user acquisition and revenue growth through all digital channels.
  • Manage and optimize SEO, SEM, social media, email, and content marketing efforts.
  • Oversee website performance and conversion rate optimization.
  • Identify and explore new growth opportunities and digital trends.
  • Manage the digital marketing budget and ensure ROI.
  • Lead, mentor, and develop the digital marketing team.
  • Analyse campaign performance and report on key metrics.
Qualifications:
  • Proven experience in a senior digital marketing leadership role.
  • Demonstrable success in driving user acquisition and revenue growth.
  • Expertise across SEO, SEM, social media, email, and content marketing.
  • Strong analytical and A/B testing skills.
  • Experience with marketing automation and analytics platforms.
  • Excellent leadership and team management abilities.
  • Strategic thinking and problem-solving capabilities.
This advertiser has chosen not to accept applicants from your region.

Remote Head of Digital Marketing

WC2E 9BT London, London £75000 Annually WhatJobs

Posted 10 days ago

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Job Description

full-time
Our client is seeking a visionary and results-oriented Head of Digital Marketing to lead their online presence and drive growth through innovative digital strategies. This is a fully remote, leadership position offering the opportunity to shape the future of our client's brand across all digital channels. You will be responsible for developing and executing comprehensive digital marketing campaigns that enhance brand awareness, generate leads, and drive customer acquisition.

Key responsibilities include overseeing all aspects of digital marketing, including SEO/SEM, email marketing, social media marketing, content marketing, and paid advertising campaigns. You will develop and manage the digital marketing budget, track campaign performance using analytics tools, and provide regular reports to senior management on key metrics and ROI. Leading and mentoring a team of digital marketing specialists, fostering a collaborative and high-performance culture, will be essential. You will also be responsible for staying ahead of digital marketing trends and identifying new opportunities for growth and innovation. Developing and implementing A/B testing strategies to optimise campaigns and improve conversion rates will be a core function. Building and maintaining strong relationships with external agencies and partners will also be part of the role.

The ideal candidate will possess a Bachelor's or Master's degree in Marketing, Business, or a related field, with a minimum of 7 years of progressive experience in digital marketing, including at least 3 years in a leadership role. Proven success in developing and executing data-driven digital marketing strategies that have delivered measurable results is essential. Expertise in SEO, SEM, content strategy, social media management, email marketing, and performance marketing is required. Strong analytical skills and proficiency with digital marketing analytics tools (e.g., Google Analytics, Adobe Analytics) are a must. Excellent communication, leadership, and project management skills are critical for this role. Experience in managing cross-functional teams and working in a remote-first environment is highly desirable.

This is a fantastic opportunity for a strategic digital marketing leader to build and scale our client's online presence from anywhere, with the flexibility to work remotely. If you are a creative thinker with a passion for digital innovation and a proven ability to drive business results, we encourage you to apply for this exciting role, even though the company operates in the London, England, UK region.
This advertiser has chosen not to accept applicants from your region.

Remote Head of Digital Marketing

SW1A 0AA London, London £70000 Annually WhatJobs

Posted 10 days ago

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Job Description

full-time
Our client is seeking a visionary and results-driven Head of Digital Marketing to lead their comprehensive online presence in a fully remote capacity. This senior leadership role is critical for driving brand awareness, customer acquisition, and revenue growth through innovative digital strategies.

The Head of Digital Marketing will be responsible for developing and executing a holistic digital marketing strategy across all relevant channels, including SEO, SEM, social media, content marketing, email marketing, and paid advertising. You will manage and mentor a remote team of marketing specialists, fostering a collaborative and high-performance culture. Key responsibilities include setting marketing objectives, defining KPIs, analysing campaign performance, and optimising strategies to maximise ROI. You will also stay abreast of the latest digital marketing trends and technologies, identifying opportunities for innovation and competitive advantage. This role requires a deep understanding of customer journey mapping, A/B testing, and conversion rate optimisation.

We are looking for candidates with extensive experience in digital marketing leadership, demonstrating a strong track record of success in driving measurable results. A Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field is required. Proven expertise in all aspects of digital marketing, including deep knowledge of analytics platforms (e.g., Google Analytics), SEO tools, marketing automation software, and CRM systems, is essential. Exceptional leadership, communication, and strategic thinking skills are crucial for guiding a remote team and influencing executive stakeholders. The ability to develop and manage substantial marketing budgets and demonstrate clear attribution of marketing spend to business outcomes is paramount.

This is an exceptional opportunity to lead digital marketing initiatives for a growing organisation and make a significant impact on its success. You will have the autonomy to shape the digital marketing landscape and drive innovation in a fully remote setting. If you are a strategic marketer with a passion for digital growth and proven leadership experience, we encourage you to apply.
This advertiser has chosen not to accept applicants from your region.

Head of Digital Marketing - E-commerce Growth

SW1A 0AA London, London £90000 Annually WhatJobs

Posted 10 days ago

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Job Description

full-time
Our client is a rapidly expanding e-commerce business looking for a dynamic and results-oriented Head of Digital Marketing to drive online growth. This is a fully remote position, allowing you to work from anywhere. You will be responsible for developing and executing a comprehensive digital marketing strategy aimed at increasing brand awareness, customer acquisition, and revenue. This includes overseeing all digital channels, such as SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing. You will manage a significant marketing budget, optimise campaigns for maximum ROI, and continuously analyse performance data to identify opportunities for improvement. The ideal candidate will have extensive experience in a senior digital marketing role, with a proven track record of success in the e-commerce sector. You should possess a deep understanding of the digital marketing landscape, including the latest trends, tools, and technologies. Strong analytical skills, combined with creativity and strategic thinking, are essential. You will lead and mentor a team of marketing professionals, fostering a high-performance culture. Collaboration with other departments, including sales, product development, and customer service, will be crucial to ensure a cohesive customer journey. Key Responsibilities:
  • Develop and implement innovative digital marketing strategies to achieve business objectives.
  • Manage and optimise all digital marketing channels for lead generation and conversion.
  • Oversee the digital marketing budget and ensure efficient allocation of resources.
  • Analyse campaign performance, generate insights, and provide actionable recommendations.
  • Lead, mentor, and develop a high-performing digital marketing team.
  • Stay abreast of industry trends and emerging technologies in digital marketing.
  • Collaborate with cross-functional teams to align marketing efforts with overall business goals.
Required Skills and Experience:
  • 10+ years of experience in digital marketing, with at least 5 years in a leadership role.
  • Proven success in driving e-commerce growth through digital channels.
  • Expertise in SEO, SEM, PPC, social media, content marketing, and email marketing.
  • Strong analytical skills with proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
  • Excellent understanding of customer acquisition and retention strategies.
  • Demonstrated ability to manage large marketing budgets and deliver measurable results.
  • Exceptional leadership, communication, and team management skills.
  • Experience working in a fully remote environment.
This is a fantastic opportunity to shape the digital future of a thriving online business. If you are a visionary marketer with a passion for driving growth and innovation, apply today.
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Head of Marketing, Digital Subscriptions & Magazines

London, London Future Publishing

Posted 6 days ago

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Job Description

Permanent

Future is a global media group with 250+ iconic brands, from The Week  and Kiplinger  to PC Gamer Decanter Wallpaper*  and woman&home . Millions trust us every day for content that informs, entertains, and inspires.

Subscriptions are a strategic priority—and our Specialist Portfolio  sits at the heart of this growth.

What you'll be doing

We're looking for a Head of Marketing, Specialist Portfolio to lead a talented team delivering full 360° marketing and brand management across 50 specialist magazine brands and our digital subscription brands.

This is a role for a creative, organised, relationship-driven marketer  who can blend campaign orchestration with brand stewardship. You'll oversee promotional calendars, shape propositions and offers, direct creative and content, manage house inventory and partnerships, and develop campaigns that move audiences from first engagement through to loyal subscription.

Reporting to the Growth Director, you'll partner with our Growth team (performance marketing, CRO, analytics) who optimise CAC:LTV and channel efficiency. Together, you'll deliver scale and efficiency in subscriber growth while ensuring each brand shines.

Experience that will put you ahead of the curve
  • Senior experience in multi-brand campaign and brand marketing within consumer subscriptions, media, publishing, or D2C.
  • Experience in end-to-end campaign delivery and promotional calendar ownership across categories.
  • Creative eye and brand instinct, with excellent briefing and stakeholder management skills.
  • Experience with affiliates, partnerships, and e-commerce merchandising.
  • Collaborative style: effective relationship builder across Growth, Editorial, Product, and Analytics teams.
  • Commercial fluency: able to think in terms of CAC:LTV, ROI, and revenue impact.
What's in it for you

The expected range for this role is £55,000 - £70,000

This is a Hybrid role from our Bath or London Office, working three days from the office, two from home

… Plus more great perks, which include;

  • Uncapped leave, because we trust you to manage your workload and time
  • When we hit our targets, enjoy a share of our profits with a bonus
  • Refer a friend and get rewarded when they join Future
  • Wellbeing support with access to our Colleague Assistant Programmes
  • Opportunity to purchase shares in Future, with our Share Incentive Plan

Internal job family level P3

Who are we…

We're Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.

We've got ambitious plans that further build on our growth momentum and unlock new opportunities – and we're looking for driven people who want to be a part of it!

Our Future, Our Responsibility - Inclusion and Diversity at Future

We embrace and celebrate diversity, making it part of who we are.

Different perspectives spark ideas, fuel creativity, and push us to innovate. That's why we're building a workplace where everyone feels valued, respected, and empowered to thrive.

When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It's not just about what you bring to the table — it's about making sure the table has room for everyone.

Because a diverse team isn't just good for business. It's the Future.

Find out more about Our Future, Our Responsibility on our website.

*We reserve the right to close the job advert early

Please let us know if you need any reasonable adjustments made so we can give you the best experience!

#LI-Hybrid

#LI-HD1

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Head of E-commerce & Digital Marketing Strategy

EC2N 2DB London, London £80000 Annually WhatJobs

Posted 7 days ago

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Job Description

full-time
Our client is searching for an innovative and results-driven Head of E-commerce & Digital Marketing Strategy to lead their online business operations. This is a fully remote position, allowing you to drive strategy and execution from anywhere in the UK. You will be responsible for developing and implementing comprehensive e-commerce strategies, managing all digital marketing channels, and optimizing the online customer journey to maximize sales and customer engagement. Key responsibilities include overseeing website performance, managing product catalogues, developing and executing paid social media campaigns, search engine optimization (SEO), search engine marketing (SEM), email marketing, and affiliate marketing programs. You will analyze website traffic, conversion rates, and customer behaviour data to identify trends and opportunities for growth. Collaboration with the creative, content, and sales teams is crucial to ensure a cohesive brand message and seamless customer experience. The ideal candidate will have extensive experience in e-commerce management, digital marketing, and performance analytics. A proven track record of successfully growing online sales and improving customer acquisition costs is essential. Strong leadership skills, a deep understanding of digital marketing tools and platforms (e.g., Google Analytics, social media ad managers, CRM systems), and the ability to manage budgets effectively are required. A Bachelor's degree in Marketing, Business, or a related field is preferred. This remote-first role offers a unique opportunity to shape the digital presence of our client, drive significant revenue growth, and lead a passionate team dedicated to online success. Strategic vision, creativity, and a data-driven approach are paramount for this exciting leadership opportunity.
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Head of E-commerce & Digital Marketing

EC1A 1BB London, London £75000 Annually WhatJobs

Posted 5 days ago

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Job Description

full-time
Our client, a rapidly expanding fashion brand, is seeking a strategic and results-driven Head of E-commerce & Digital Marketing to lead their online presence. Based in the heart of London, England, UK , this hybrid role will oversee all aspects of the company's e-commerce operations and digital marketing strategies. You will be responsible for driving online sales growth, enhancing customer experience, and expanding brand reach through innovative digital campaigns. The ideal candidate will have a deep understanding of the e-commerce landscape, a proven ability to manage cross-functional teams, and extensive experience in digital marketing, SEO, SEM, social media, and content marketing.

Key Responsibilities:
  • Develop and execute a comprehensive e-commerce strategy to achieve sales targets and enhance profitability.
  • Manage the day-to-day operations of the e-commerce platform, ensuring a seamless user experience and efficient order fulfillment.
  • Lead the digital marketing team in developing and implementing integrated campaigns across SEO, SEM, paid social, email marketing, and content marketing.
  • Analyse website traffic, customer behaviour, and sales data to identify trends, opportunities, and areas for improvement.
  • Optimize the online customer journey from acquisition to conversion and retention.
  • Manage the e-commerce budget, allocating resources effectively to maximize ROI.
  • Collaborate with merchandising, creative, and IT departments to ensure alignment with overall business objectives.
  • Stay abreast of the latest trends and technologies in e-commerce and digital marketing.
  • Develop and implement strategies to increase brand awareness and customer loyalty online.
  • Manage relationships with third-party vendors and agencies.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, E-commerce, or a related field.
  • Minimum of 7 years of experience in e-commerce management and digital marketing, with a proven track record of driving online sales growth.
  • Extensive experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and digital marketing tools (e.g., Google Analytics, Google Ads, social media advertising platforms).
  • Strong understanding of SEO, SEM, PPC, content marketing, and social media strategies.
  • Excellent analytical and data interpretation skills.
  • Proven leadership and team management experience.
  • Exceptional communication, presentation, and interpersonal skills.
  • Ability to work effectively in a hybrid environment, balancing remote and in-office responsibilities.
  • Creative and innovative thinking.
This is a pivotal role for an ambitious digital leader looking to shape the online future of a growing fashion brand in London .
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