4,004 Head Of Digital Strategy jobs in the United Kingdom
Head of Digital Marketing Strategy
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Head of Digital Marketing Strategy
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Responsibilities:
- Develop and implement comprehensive digital marketing strategies aligned with business objectives.
- Oversee all digital marketing channels, including SEO, SEM, social media, email marketing, content marketing, and paid media.
- Define target audience segments and develop tailored marketing campaigns to reach and engage them effectively.
- Manage the digital marketing budget, ensuring optimal allocation of resources for maximum ROI.
- Lead, mentor, and develop a team of digital marketing professionals.
- Analyze campaign performance data, generate insights, and provide recommendations for optimization and continuous improvement.
- Stay abreast of the latest digital marketing trends, technologies, and best practices, and identify opportunities for innovation.
- Collaborate with content creators, designers, and web developers to ensure a consistent brand voice and user experience across all digital platforms.
- Manage relationships with external agencies and vendors as needed.
- Report on key digital marketing metrics and performance to senior management.
- Bachelor's degree in Marketing, Business, Communications, or a related field. Master's degree preferred.
- Minimum of 8 years of progressive experience in digital marketing, with at least 3 years in a strategic leadership role.
- Proven track record of developing and executing successful multi-channel digital marketing campaigns that drive measurable results.
- In-depth knowledge of SEO, SEM, social media marketing, content marketing, email marketing, and digital advertising platforms.
- Strong analytical skills with experience in web analytics tools (e.g., Google Analytics) and data interpretation.
- Excellent leadership, team management, and communication skills.
- Strategic thinker with a creative and data-driven approach to marketing.
- Experience managing marketing budgets and external agencies.
- Proficiency in marketing automation tools and CRM systems is a plus.
Head of Digital Marketing Strategy
Posted today
Job Viewed
Job Description
Key Responsibilities:
- Develop and execute a forward-thinking digital marketing strategy aligned with business objectives.
- Manage and optimize all paid advertising campaigns (PPC, social media ads) to maximize ROI.
- Oversee SEO strategy to improve organic search rankings and drive qualified traffic.
- Develop and implement effective email marketing campaigns and lead nurturing programs.
- Manage the company's social media presence and engagement strategies.
- Create and oversee the production of compelling content across various digital platforms.
- Analyze campaign performance data, identify key trends, and provide actionable insights and recommendations for improvement.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
- Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure integrated marketing efforts.
- Manage the digital marketing budget effectively.
- Lead and mentor a remote digital marketing team.
Head of Digital Marketing Strategy
Posted today
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Job Description
- Developing and implementing comprehensive digital marketing strategies across SEO, SEM, social media, email marketing, content marketing, and affiliate marketing.
- Managing and optimizing paid media campaigns (Google Ads, social media ads) to maximize ROI and achieve lead generation targets.
- Leading SEO initiatives to improve organic search rankings and drive relevant traffic.
- Developing and executing social media strategies to enhance brand engagement and community building.
- Creating and managing email marketing campaigns, including automation, segmentation, and performance tracking.
- Overseeing content marketing efforts, including strategy, creation, distribution, and performance analysis.
- Utilizing analytics tools (e.g., Google Analytics, Adobe Analytics) to track, measure, and report on campaign performance, providing actionable insights and recommendations.
- Managing the digital marketing budget effectively and ensuring adherence to allocated spend.
- Staying ahead of digital marketing trends, emerging technologies, and best practices to ensure competitive advantage.
- Leading and mentoring a remote team of digital marketing specialists.
Head of Digital Marketing Strategy
Posted today
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Location: Cardiff, Wales, UK
Head of Digital Marketing Strategy
Posted today
Job Viewed
Job Description
Key Responsibilities:
- Develop and execute a data-driven digital marketing strategy aligned with business goals.
- Manage and optimize all digital marketing channels including SEO, SEM, email, social media, and display advertising.
- Oversee the creation of compelling content across various platforms.
- Analyze campaign performance, generate insightful reports, and present findings to senior management.
- Manage the digital marketing budget and allocate resources effectively.
- Stay abreast of the latest digital marketing trends, technologies, and best practices.
- Lead and mentor a team of digital marketing professionals.
- Collaborate with cross-functional teams to ensure cohesive brand messaging and customer journey.
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
- 5+ years of experience in digital marketing leadership roles.
- Proven success in developing and executing multi-channel digital marketing campaigns.
- Expertise in marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and CRM systems.
- Strong understanding of SEO, SEM, content marketing, and social media strategy.
- Excellent project management, communication, and leadership skills.
- Ability to work effectively in a hybrid work environment.
Head of Digital Marketing Strategy
Posted today
Job Viewed
Job Description
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Head of Digital Marketing Strategy
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Head of Digital Marketing Strategy
Posted 2 days ago
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The ideal candidate will possess a deep understanding of the media and PR landscape, with the ability to identify emerging trends and opportunities. You will lead a distributed team of marketing specialists, fostering a culture of innovation and continuous improvement. This role demands strong analytical skills to interpret data, derive actionable insights, and optimize campaign strategies for maximum ROI. Collaboration with other departments, including content creation, product development, and sales, will be crucial to ensure cohesive brand messaging and successful campaign execution. You will stay abreast of the latest digital marketing technologies and best practices, recommending and implementing new tools and approaches.
Requirements:
- Master's degree in Marketing, Communications, Business, or a related field.
- Minimum of 8 years of experience in digital marketing, with at least 3 years in a strategic leadership role, preferably within media or PR.
- Demonstrable success in developing and implementing multi-channel digital marketing strategies that have driven significant growth.
- Expertise in SEO, SEM, content strategy, social media management, email automation, and performance marketing.
- Experience with marketing analytics tools such as Google Analytics, Adobe Analytics, and various social media analytics platforms.
- Exceptional leadership and team management skills, with experience managing remote teams.
- Strong understanding of media trends, PR principles, and audience engagement strategies.
- Excellent communication, presentation, and interpersonal skills.
- Ability to work independently and proactively in a remote environment.
- Proficiency in project management tools and collaboration software.
This is a unique opportunity for a seasoned digital marketing leader to make a significant impact on a global scale, all from the comfort of their own home. If you are passionate about digital strategy and thrive in a remote, fast-paced environment, we encourage you to apply.
Head of Digital Marketing Strategy
Posted 2 days ago
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Job Description
Responsibilities:
- Develop and implement a comprehensive digital marketing strategy across all relevant channels, including SEO, SEM, social media, email marketing, and content marketing.
- Lead and mentor the digital marketing team, providing guidance, support, and professional development opportunities.
- Oversee the creation and execution of engaging and data-driven marketing campaigns.
- Analyze campaign performance, track key metrics, and provide regular reports to senior management.
- Identify new digital marketing trends and technologies to maintain a competitive edge.
- Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
- Collaborate with product development, sales, and customer service teams to ensure consistent brand messaging and customer experience.
- Drive website traffic, lead generation, and conversion rates through strategic optimization.
- Develop and manage A/B testing strategies to continuously improve campaign performance.
- Stay abreast of competitor activities and market trends to inform strategy adjustments.
- Bachelor's degree in Marketing, Communications, or a related field. Master's degree preferred.
- 8+ years of experience in digital marketing, with at least 4 years in a leadership or management role.
- Proven success in developing and executing successful digital marketing strategies.
- In-depth knowledge of SEO, SEM, Google Analytics, social media marketing, content marketing, and email marketing platforms.
- Experience with marketing automation tools (e.g., HubSpot, Marketo).
- Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
- Excellent leadership, communication, and project management skills.
- Creative and innovative mindset, with a passion for digital trends.
- Experience in managing marketing budgets and ROI analysis.