187 Lead Strategist jobs in the United Kingdom

• Develop and present comprehensive media strategies for a diverse range of clients across various industries.
• Identify target audiences and recommend the most effective media channels to reach them, including digital, social, broadcast, print, and out-of-home.
• Collaborate closely with creative, account management, and analytics teams to ensure integrated campaign planning and execution.
• Manage media budgets, ensuring optimal allocation and efficient spend to maximize ROI.
• Analyze campaign performance data, generate insights, and provide strategic recommendations for ongoing optimization.
• Stay abreast of emerging media trends, technologies, and best practices, bringing innovative ideas to the team and clients.
• Build and maintain strong relationships with media partners and vendors.
• Lead and mentor junior media planners and strategists within the remote team.
• Contribute to new business pitches and proposals.

• Bachelor's degree in Marketing, Communications, Advertising, or a related field. A Master's degree is a plus.
• Minimum of 8 years of experience in media planning and strategy, with a significant portion in a strategic leadership role.
• Proven track record of developing and executing successful integrated media campaigns.
• Expertise in digital media platforms (search, social, programmatic, display) and traditional media channels.
• Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
• Excellent presentation, communication, and negotiation skills.
• Experience working in a remote or distributed team environment is essential.
• Proficiency with media planning and analytics tools (e.g., Comscore, Nielsen, Google Analytics, ad serving platforms).
• Creative thinking and a passion for the evolving media landscape.

• Develop and implement overarching content strategies for diverse clients and platforms.
• Lead and mentor a team of content creators, editors, and designers.
• Conduct in-depth audience research, keyword analysis, and competitive benchmarking.
• Create and manage comprehensive content calendars and editorial plans.
• Define content guidelines, style guides, and tone of voice for various brands.
• Oversee the creation of engaging and high-performing content across multiple formats.
• Develop and implement SEO strategies to maximise content visibility and organic traffic.
• Analyse content performance metrics and provide actionable insights for optimisation.
• Advise clients on content marketing best practices and emerging trends.
• Collaborate with marketing, design, and development teams to ensure integrated campaigns.

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 7 years of experience in content strategy, content marketing, or digital communications.
• Proven experience leading and managing creative teams.
• Deep understanding of SEO, SEM, social media marketing, and content management systems (CMS).
• Demonstrated ability to develop data-driven content strategies that achieve business objectives.
• Excellent written and verbal communication skills, with a strong portfolio of work.
• Proficiency in content analytics tools (e.g., Google Analytics, SEMrush).
• Strong project management and organisational skills.
• Ability to work effectively in a remote, collaborative environment.

We’re looking for a Lead Strategy Director — an experienced brand planner and communications strategist — to join the senior management team of an independent, global creative healthcare communications agency. Reporting directly to the Managing Director , you will lead strategic thinking across the portfolio of clients while helping shape the agency’s growth and direction.

The role:

️ Lead brand planning for key pharmaceutical clients, from positioning to activation.

️ Drive strategic engagement, partnering with senior client stakeholders to shape and challenge their thinking.

️ Translate complex science into clear, compelling brand stories that inspire action.

️ Collaborate with account, creative, and scientific teams to deliver strategies that are insightful, credible, and commercially sound.

What you'll bring:

️ Deep expertise in brand strategy and planning within pharmaceutical markets.

️ A strong track record of client engagement at a senior level, with the ability to earn trust and inspire bold decisions.

️ Broad experience across market access, commercial strategy, creative direction, and communications

️ Excellent storytelling, listening, and presentation skills.

Salary is £90k-£100k plus bonus, with rapid career progression.

Hybrid with 3 days in stunning, central London office, and 2 from home.

#healthcareadvertising #medcommsjobs #nextmedcommsjobs #medcommsrecruitment #hybridlondon #hiring

• Define and articulate a clear, inspiring digital content strategy aligned with the organisation's mission and artistic goals.
• Oversee the creation and curation of high-quality content across multiple digital platforms, including websites, social media, email newsletters, and video channels.
• Develop content calendars, editorial guidelines, and best practices for content production.
• Lead and mentor a team of content creators, copywriters, and digital marketers.
• Collaborate closely with artistic directors, curators, marketing, and communications teams to ensure content is engaging, accurate, and impactful.
• Analyse content performance using analytics tools (e.g., Google Analytics, social media insights) and translate data into actionable insights for optimization.
• Identify emerging trends in digital storytelling, arts marketing, and audience engagement.
• Manage the digital content budget and vendor relationships, as needed.
• Ensure all content adheres to brand guidelines and accessibility standards.
• Develop innovative digital experiences and campaigns to broaden reach and deepen engagement with the arts.

• A Bachelor's degree in Arts Management, Communications, Marketing, English, or a related field. A Master's degree is a plus.
• Proven track record (5+ years) in content strategy, digital marketing, or communications, with a strong emphasis on the arts or cultural sector.
• Demonstrated success in developing and executing effective digital content strategies that drive audience growth and engagement.
• Exceptional storytelling, writing, and editing skills, with a keen eye for detail and creative flair.
• Proficiency with content management systems (CMS) and digital analytics platforms.
• Experience managing social media platforms and paid social campaigns.
• Strong understanding of SEO principles and best practices.
• Excellent leadership, project management, and interpersonal skills.
• Ability to work independently, manage multiple priorities, and thrive in a collaborative, remote environment.
• A genuine passion for the arts and a deep understanding of the cultural landscape are essential.

• Develop and implement a comprehensive digital content strategy aligned with business goals.
• Oversee the creation, curation, and distribution of engaging content across multiple channels, including websites, blogs, social media, and email.
• Lead and mentor a team of content creators, editors, and social media specialists.
• Conduct audience research and analysis to identify content needs and preferences.
• Optimize content for search engines (SEO) to increase organic visibility and traffic.
• Manage the editorial calendar and ensure timely delivery of high-quality content.
• Analyze content performance metrics, providing insights and recommendations for improvement.
• Collaborate with marketing, product, and design teams to ensure cohesive brand messaging.
• Stay informed about industry trends and best practices in content marketing and digital media.
• Develop and manage the content budget.

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• 5+ years of experience in content strategy, content marketing, or digital publishing.
• Proven experience in developing and executing successful content strategies that drive audience engagement and business results.
• Strong understanding of SEO principles and content optimization techniques.
• Excellent writing, editing, and storytelling skills.
• Experience managing editorial calendars and content management systems (CMS).
• Proficiency in analytics tools (e.g., Google Analytics) to measure content performance.
• Demonstrated leadership and team management skills.
• Ability to work independently and collaborate effectively in a fully remote setting.
• Familiarity with social media platforms and their content strategies.

• Develop and implement a comprehensive communication strategy for the new global brand, aligning with overall business objectives.
• Craft key messaging, press releases, media kits, and other communication materials for internal and external stakeholders.
• Build and maintain strong relationships with key media contacts, influencers, and industry analysts.
• Manage and oversee all aspects of media relations, including proactive pitching, reactive crisis communication, and interview preparation.
• Develop and execute digital communication strategies, including social media, website content, and email marketing.
• Collaborate with marketing, product development, and sales teams to ensure consistent brand messaging across all touchpoints.
• Monitor media coverage and industry trends, providing insights and recommendations for strategy adjustments.
• Organize and manage press conferences, media events, and other promotional activities.
• Measure and report on the effectiveness of communication campaigns, using data to drive continuous improvement.
• Stay informed about emerging communication technologies and best practices.

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field. A Master's degree is a plus.
• Minimum of 7 years of progressive experience in corporate communications, public relations, or media relations, with a significant portion focused on brand launches or reputation management.
• Demonstrated success in developing and executing integrated communication strategies across traditional and digital media.
• Exceptional written and verbal communication skills, with a talent for storytelling and persuasive writing.
• Proven ability to build and nurture strong relationships with journalists, editors, and media outlets.
• Experience in managing crisis communications and developing proactive media engagement plans.
• Proficiency in social media platforms and digital communication tools.
• Strong project management skills with the ability to manage multiple priorities and deadlines effectively.
• Strategic thinking and analytical skills, with a data-driven approach to campaign evaluation.
• Experience working in a fast-paced, global environment is advantageous.

• Develop and implement comprehensive digital marketing strategies across multiple channels.
• Lead and mentor a team of digital marketing professionals.
• Manage and optimise paid advertising campaigns (PPC, social media ads).
• Oversee SEO efforts and content marketing initiatives.
• Develop and execute email marketing campaigns and automation workflows.
• Analyse campaign performance, track KPIs, and generate regular reports.
• Identify new digital marketing opportunities and trends.
• Collaborate with creative and development teams to ensure brand consistency.
• Manage the digital marketing budget effectively.
• Stay updated with the latest digital marketing tools and best practices.

• Proven experience in a senior digital marketing role with a strong track record of success.
• Expertise in SEO, SEM, content marketing, social media marketing, and email marketing.
• Proficiency with digital analytics tools (e.g., Google Analytics, Adobe Analytics).
• Experience with marketing automation platforms.
• Excellent leadership, communication, and analytical skills.
• Ability to manage complex projects and work autonomously in a remote setting.
• Bachelor's degree in Marketing, Communications, or a related field.

• Design and implement comprehensive digital marketing strategies, including SEO, SEM, email marketing, social media, content marketing, and affiliate marketing.
• Conduct market research and competitive analysis to identify opportunities and challenges.
• Define key performance indicators (KPIs) for all digital marketing campaigns and monitor performance against these benchmarks.
• Manage and allocate digital marketing budgets effectively to maximise ROI.
• Utilise data analytics tools (e.g., Google Analytics, Adobe Analytics) to track, analyse, and report on campaign performance, providing actionable insights.
• Oversee the creation of engaging and relevant digital content across all platforms.
• Lead and mentor a remote team of digital marketers, fostering a collaborative and high-performing environment.
• Stay abreast of the latest digital marketing trends, technologies, and best practices.
• Ensure brand consistency and messaging across all digital touchpoints.
• Collaborate with other departments to align digital marketing efforts with overall business objectives.

• Minimum of 7 years of experience in digital marketing, with a proven track record of success in strategy development and execution.
• Extensive experience with SEO, SEM, content marketing, social media marketing, and email marketing automation.
• Proficiency in data analysis and marketing analytics tools.
• Strong leadership and team management skills, with experience managing remote teams.
• Excellent understanding of website analytics and campaign performance metrics.
• Exceptional communication, presentation, and interpersonal skills.
• Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.