772 Market Research Analyst jobs in the United Kingdom

Market Research Analyst

ITW

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**Job Description:**
**Role Summary**
The Innovation Insight Lead plays a pivotal role in advancing the Offsite Cullen Connectors CBI (Customer Back Innovation) strategy, product portfolio, driving growth, consistently outperforming market trends. Your responsibilities will include supporting and leading strategic initiatives across the Cullen connectors segment, with a focus on the development of market opportunity research strategies that feed the product pipeline screening process.
A key part of the role involves building strong relationships with housebuilders, architects, joist manufacturers, offsite fabricators, and end users, as well as actively participating with industry associations. The insights gained from these engagements will be instrumental in shaping strategic direction and driving competitive advantage.
You will support creating and implementing business cases for products, market extensions or new services, following in-depth analysis from on-site and end user research.
You will need a solid knowledge of Cullen products and their applications to successfully provide CPD and onsite training sessions.
Reporting directly to the Connectors Owner, success in this role will be measured by the ability to prioritise effectively using the 80/20 principle, manage time efficiently, deliver measurable results, generate high-quality insights, build strong relationships with market leaders (primarily housebuilders), and drive the successful adoption of new innovations.
**Responsibilities**
**CBI Strategy**
+ Support Connectors' growth initiatives, contributing to 3% annual CBI yield targets.
+ Lead research using customer-back insights to capture qualitative feedback and drive product range growth, with a focus on the Floors, Roofs & Walls segmentation.
+ Prioritise opportunities in line with Cullen Connectors' Strategic Intent, focusing on Growth Levers, Defending the 80's, and New Technology.
**CBI Pipeline**
+ Develop research plans for opportunity projects in collaboration with product managers.
+ Gather market intelligence to qualify opportunities and support Offsite's pipeline screening process.
**CBI Process**
+ Build strong external partnerships through discovery initiatives and stakeholder engagement.
+ Conduct pain point analyses, system discovery sessions, process mapping, and competitor benchmarking.
+ Collect market intelligence across the value chain, from design offices to on-site installers.
+ Run surveys, external research, and roundtables with key influencers (e.g., housebuilders, NHBC, Homebond).
+ Translate findings into actionable insights and business cases.
**Value Proposition Development**
+ Define customer-focused value propositions, spanning design to installation.
+ Use qualitative and quantitative insights to capture pain points, workarounds, and impacts.
+ Own the conversion of market intelligence and customer insights into new business opportunities.
**General**
+ Identify emerging markets and opportunities around products and services.
+ Develop and communicate system value propositions internally and externally.
+ Support product launches in collaboration with Marketing, Commercial, and Product teams.
**Experience and skills:**
+ **Health & Safety** - Strong commitment to safe working environments and continuous improvement.
+ **Observation & Interviewing** - Skilled at structured/unstructured discovery, asking probing questions, and spotting user behaviours, workflows, and pain points.
+ **Communication Excellence -** Clear and confident communicator, both verbal and written, with the ability to present findings and engage effectively with stakeholders at all levels (from end users to senior leadership).
+ **Analytical** Thinking - Skilled in gathering and interpreting qualitative and quantitative data, with experience applying frameworks such as SWOT and Jobs-to-be-Done to uncover insights **.**
+ **Problem-Solving** - Ability to translate unclear feedback into actionable opportunities; identifying root causes behind industry challenges.
+ **Technical Understanding** - Strong ability to grasp technical concepts, workflows, and environments, translating feedback into meaningful product improvement ideas.
+ **Adaptability & Initiative** - Comfortable in varied environments (sites, factories, offices); proactive, flexible, and eager to learn.
+ **Collaboration** - Team-oriented, sharing knowledge and best practices to drive continuous improvement.
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Junior Data Analyst - Market Research

PL1 1AA Plymouth, South West £25000 Annually WhatJobs

Posted 7 days ago

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intern
Our client is a dynamic market research firm seeking enthusiastic and detail-oriented Junior Data Analysts to join their growing team. This is an exceptional opportunity for individuals early in their career to gain hands-on experience in data analysis, interpretation, and reporting within a supportive and fully remote environment. You will work closely with senior analysts and project managers to support various market research initiatives, contributing to insights that drive business decisions for our clients.

Key Responsibilities:
  • Assist in the collection, cleaning, and organization of data from various sources for market research projects.
  • Perform data validation and quality checks to ensure accuracy and integrity.
  • Conduct basic statistical analysis and generate reports under the guidance of senior analysts.
  • Create visualizations and charts to effectively communicate data findings.
  • Support the development of research methodologies and survey instruments.
  • Collaborate with team members to understand project requirements and deliver timely results.
  • Learn and apply various data analysis tools and techniques.
  • Assist in the preparation of presentations and reports for clients.
  • Stay updated on market research trends and analytical tools.
  • Contribute to a positive and collaborative remote team environment.

Qualifications:
  • Bachelor's degree in Statistics, Mathematics, Economics, Business, or a related quantitative field.
  • Strong analytical and problem-solving skills with a keen eye for detail.
  • Proficiency in Microsoft Excel for data manipulation and analysis.
  • Familiarity with data visualization tools (e.g., Tableau, Power BI) is a plus.
  • Basic understanding of statistical concepts and methods.
  • Good written and verbal communication skills.
  • Ability to work independently and manage tasks effectively in a remote setting.
  • Eagerness to learn and develop skills in data analysis and market research.
  • Prior internship or project experience in data analysis is beneficial but not mandatory.
  • A proactive attitude and a desire to contribute to team success.

This internship offers invaluable experience in data analytics within the market research sector, providing a fantastic launchpad for your career, with the flexibility to work from home near Plymouth, Devon, UK .
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Senior Crypto Analyst - Market Research

G2 8DG Glasgow, Scotland £55000 Annually WhatJobs

Posted 10 days ago

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full-time
Our client, a leading firm in the cryptocurrency and digital asset space, is seeking a sharp and analytical Senior Crypto Analyst to join their dynamic team in Glasgow, Scotland, UK . This role is crucial for providing in-depth market research, trend analysis, and strategic insights to guide investment decisions and product development. The ideal candidate will have a deep understanding of blockchain technology, various cryptocurrency projects, market dynamics, and the broader digital asset ecosystem. You will be responsible for conducting comprehensive research on emerging trends, new token launches, decentralized finance (DeFi) protocols, and regulatory landscapes. Your analysis will involve evaluating project whitepapers, tokenomics, community sentiment, and on-chain data to assess potential risks and opportunities. Strong quantitative and qualitative research skills are essential, along with the ability to synthesize complex information into clear, concise, and actionable reports. You will collaborate closely with portfolio managers, traders, and product teams to inform their strategies. The ability to communicate complex findings effectively to both technical and non-technical audiences is paramount. This hybrid role offers the flexibility of remote work combined with in-office collaboration. Staying ahead of the rapidly evolving crypto market and identifying novel investment opportunities will be key to success in this position.

Responsibilities:
  • Conduct in-depth market research and analysis of cryptocurrencies, blockchain projects, and digital assets.
  • Analyze tokenomics, project whitepapers, and business models.
  • Monitor market trends, news, and sentiment within the crypto space.
  • Evaluate emerging DeFi protocols, NFTs, and other Web3 innovations.
  • Perform on-chain data analysis to assess network activity and user behavior.
  • Identify potential investment opportunities and risks.
  • Prepare comprehensive research reports, briefs, and presentations.
  • Collaborate with investment and product teams to provide strategic insights.
  • Stay informed about regulatory developments and their impact on the crypto market.
  • Contribute to the development of research methodologies and frameworks.
  • Present findings and recommendations to stakeholders.
Qualifications:
  • Bachelor's or Master's degree in Finance, Economics, Computer Science, or a related field.
  • Proven experience in financial analysis, market research, or investment analysis, with a specific focus on cryptocurrencies and blockchain technology.
  • Deep understanding of blockchain principles, tokenomics, and the crypto market.
  • Strong analytical, quantitative, and critical thinking skills.
  • Proficiency in data analysis tools and techniques.
  • Excellent written and verbal communication skills.
  • Ability to work effectively in a hybrid environment.
  • Familiarity with DeFi, NFTs, and other Web3 concepts.
  • Experience with on-chain analytics tools is a plus.
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Digital Marketing Strategy Lead

PL1 1AB Plymouth, South West £60000 Annually WhatJobs

Posted 1 day ago

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full-time
Our client is seeking a highly strategic and creative Digital Marketing Strategy Lead to drive their online presence and customer acquisition efforts. This role is primarily remote, allowing you to craft and execute impactful digital marketing campaigns from your chosen location. You will be responsible for developing overarching digital strategies, managing various online channels, and analyzing performance to ensure maximum return on investment. The ideal candidate will possess a deep understanding of SEO, SEM, content marketing, social media, email marketing, and analytics, with a proven track record of delivering measurable results.

Key Responsibilities:
  • Develop and implement comprehensive digital marketing strategies aligned with business objectives.
  • Oversee and manage all digital marketing channels, including SEO, SEM, social media marketing, email marketing, and affiliate marketing.
  • Conduct market research, competitor analysis, and customer segmentation to identify growth opportunities.
  • Develop and manage the digital marketing budget, ensuring efficient allocation of resources.
  • Create and manage compelling content strategies across various platforms.
  • Monitor, analyze, and report on key digital marketing metrics (e.g., website traffic, conversion rates, ROI).
  • Utilize data analytics tools (e.g., Google Analytics, SEMrush) to derive insights and optimize campaigns.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Collaborate with internal teams (e.g., sales, design, product) to ensure consistent brand messaging and integrated campaigns.
  • Manage relationships with external agencies and vendors as needed.
  • Lead and mentor junior digital marketing team members.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 7 years of experience in digital marketing, with at least 3 years in a strategic leadership role.
  • Proven experience in developing and executing successful digital marketing campaigns across multiple channels.
  • Expertise in SEO, SEM (Google Ads, Bing Ads), social media marketing, content marketing, and email marketing automation.
  • Strong analytical skills and proficiency with digital analytics platforms (e.g., Google Analytics).
  • Excellent understanding of website analytics, CRM, and marketing automation tools.
  • Exceptional written and verbal communication skills.
  • Strong project management and organizational abilities.
  • Ability to work independently and manage multiple priorities in a remote setting.
  • Experience in the specific industry of our client is a plus.
This is a remote position, offering the flexibility to work from anywhere. Our client is committed to fostering a high-performance culture and providing opportunities for professional growth. This role supports their marketing initiatives for operations in the Plymouth, Devon, UK area and nationally.
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Digital Marketing Strategy Lead

CB2 1TN Cambridge, Eastern £55000 Annually WhatJobs

Posted 7 days ago

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full-time
Our client, a rapidly growing tech startup in the vibrant city of Cambridge, Cambridgeshire, UK , is seeking an innovative and results-driven Digital Marketing Strategy Lead. This role offers a hybrid work model, blending collaborative office-based sessions with the flexibility of remote work. You will be responsible for developing, implementing, and managing comprehensive digital marketing strategies to enhance brand visibility, drive lead generation, and foster customer engagement across all digital channels. The ideal candidate will possess a deep understanding of the digital landscape, a creative mindset, and a proven ability to translate business objectives into impactful marketing campaigns. You will lead a small team and work closely with cross-functional departments, including sales, product development, and creative services. Key Responsibilities:
  • Develop and execute overarching digital marketing strategies aligned with company goals, including SEO, SEM, content marketing, social media marketing, email marketing, and affiliate marketing.
  • Oversee the planning and execution of integrated digital campaigns across various platforms to drive website traffic, user acquisition, and conversion rates.
  • Manage and optimise the company's online presence, including website content, social media profiles, and search engine rankings.
  • Conduct market research and competitor analysis to identify trends, opportunities, and best practices.
  • Define key performance indicators (KPIs) for digital marketing efforts and track campaign performance using analytics tools (e.g., Google Analytics, SEMrush).
  • Generate regular reports on campaign effectiveness, providing insights and recommendations for improvement to senior management.
  • Manage the digital marketing budget effectively, allocating resources to maximise ROI.
  • Collaborate with the content and creative teams to develop engaging and relevant marketing collateral.
  • Stay abreast of the latest digital marketing trends, technologies, and platform updates, and recommend adoption of new strategies and tools.
  • Lead, mentor, and develop a team of digital marketing specialists.
  • Engage in A/B testing and other optimisation techniques to continuously improve campaign performance.
Required Skills and Experience:
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • Minimum of 7 years of progressive experience in digital marketing, with a strong track record of developing and executing successful strategies.
  • Proven expertise in SEO, SEM (PPC advertising), social media marketing, content marketing, and email marketing automation.
  • Proficiency with digital analytics tools (e.g., Google Analytics, Adobe Analytics) and marketing automation platforms (e.g., HubSpot, Marketo).
  • Experience in managing online advertising campaigns and budget allocation.
  • Strong understanding of website management and UX/UI principles.
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Exceptional leadership, team management, and communication skills.
  • Ability to thrive in a fast-paced, hybrid work environment.
  • Experience in the technology or SaaS sector is a significant advantage.
This is a fantastic opportunity to shape the digital footprint of a forward-thinking company. If you are a strategic marketer with a passion for digital innovation, we encourage you to apply.
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Digital Marketing Strategy Lead

NE1 5DQ Newcastle upon Tyne, North East £50000 Annually WhatJobs

Posted 7 days ago

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full-time
Our client is seeking a visionary and results-driven Digital Marketing Strategy Lead to join their fully remote, global marketing team. This position is central to crafting and executing innovative digital marketing strategies that enhance brand visibility, drive customer acquisition, and foster engagement across all online channels. You will be responsible for the end-to-end digital marketing funnel, from SEO and SEM to social media, content marketing, email campaigns, and paid advertising. The ideal candidate possesses a profound understanding of digital marketing analytics, a creative mindset for campaign development, and the ability to lead and inspire a dispersed team. As a fully remote role, exceptional communication skills, a high degree of self-discipline, and a proactive approach to collaboration are paramount. You will work closely with product, sales, and creative teams to ensure cohesive brand messaging and impactful campaign execution.

Key Responsibilities:
  • Develop and implement comprehensive digital marketing strategies aligned with business objectives and target audience insights.
  • Oversee all digital marketing channels, including SEO, SEM, social media marketing, content marketing, email marketing, affiliate marketing, and paid advertising (PPC/social ads).
  • Manage and optimize digital advertising budgets to ensure maximum ROI and efficient spend.
  • Analyze campaign performance using digital analytics tools (e.g., Google Analytics, Adobe Analytics) and provide regular reports with actionable insights and recommendations.
  • Identify emerging trends and technologies in digital marketing and assess their potential application.
  • Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performing remote work environment.
  • Collaborate with content creators to develop engaging and relevant marketing materials.
  • Manage the company's online presence and brand reputation across various digital platforms.
  • Conduct market research and competitor analysis to identify opportunities and threats.
  • Stay up-to-date with algorithm changes and best practices for all digital marketing platforms.

Required Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 7 years of experience in digital marketing, with a proven track record of developing and executing successful online strategies.
  • Demonstrated expertise in SEO, SEM, social media management, content marketing, email marketing automation, and paid media.
  • Proficiency with digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, HubSpot, Mailchimp, SEMrush).
  • Strong analytical skills with the ability to interpret complex data and translate it into strategic decisions.
  • Excellent leadership, communication, and project management skills, with experience managing remote teams.
  • Creative thinker with a passion for innovation and driving measurable results.
  • Ability to work independently, manage multiple priorities, and meet deadlines in a fast-paced, remote setting.
  • Experience with A/B testing and conversion rate optimization (CRO).
  • Portfolio of successful digital marketing campaigns is a plus.
This is an exciting opportunity to lead the digital marketing charge for a forward-thinking organization, contributing to significant growth from the convenience of your home office. While notionally based in **Newcastle upon Tyne, Tyne and Wear, UK**, this role is entirely remote.
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Digital Marketing Strategy Director

B1 1BB Birmingham, West Midlands £75000 Annually WhatJobs

Posted 8 days ago

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full-time
Our client is seeking an innovative and results-driven Digital Marketing Strategy Director to lead their marketing efforts from their offices in **Birmingham, West Midlands, UK**. This role operates on a hybrid model, allowing for a balance of in-office collaboration and remote work flexibility. The Director will be responsible for developing, implementing, and managing comprehensive digital marketing strategies across multiple channels to drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will possess a deep understanding of the digital landscape, a passion for data-driven decision-making, and a proven ability to inspire and lead a high-performing team.

Key Responsibilities:
  • Develop and execute a holistic digital marketing strategy aligned with overall business objectives.
  • Oversee and manage all digital marketing channels, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing.
  • Define key performance indicators (KPIs) for all digital marketing campaigns and track progress against goals.
  • Analyze market trends, competitor activities, and customer insights to identify new opportunities and optimize strategies.
  • Manage the digital marketing budget effectively, ensuring maximum ROI.
  • Lead, mentor, and develop the digital marketing team, fostering a collaborative and high-performance culture.
  • Collaborate with other departments, including sales, product development, and creative teams, to ensure integrated marketing efforts.
  • Stay at the forefront of digital marketing best practices, emerging technologies, and platform updates.
  • Oversee the creation and distribution of engaging content across various digital platforms.
  • Manage relationships with external agencies and vendors as required.
Qualifications:
  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; Master’s degree preferred.
  • Minimum of 7-10 years of progressive experience in digital marketing, with at least 3 years in a strategic leadership role.
  • Demonstrated success in developing and executing data-driven digital marketing strategies that have delivered measurable results.
  • Expertise across all major digital marketing channels and analytics platforms (e.g., Google Analytics, Google Ads, social media advertising platforms, email marketing software).
  • Strong understanding of SEO principles, content marketing, and conversion rate optimization (CRO).
  • Excellent leadership, team management, and communication skills.
  • Proven ability to manage budgets and optimize marketing spend.
  • Strategic thinker with strong analytical and problem-solving capabilities.
  • Experience in a hybrid working environment, demonstrating effective collaboration across distributed teams.
This is a fantastic opportunity to make a significant impact on a growing business based in **Birmingham**, contributing to its success through strategic digital marketing leadership.
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Digital Marketing Strategy Lead

EH1 1BG Edinburgh, Scotland £55000 Annually WhatJobs

Posted 8 days ago

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full-time
Our client is seeking a visionary and results-driven Digital Marketing Strategy Lead to join their innovative team in Edinburgh, Scotland, UK . This office-based position is perfect for a strategic thinker passionate about leveraging digital channels to achieve ambitious business objectives. You will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns that enhance brand awareness, drive customer acquisition, and boost engagement across all digital platforms. This role requires a deep understanding of the evolving digital landscape, including SEO, SEM, social media marketing, content marketing, email marketing, and analytics. You will lead a team of marketing specialists, fostering a collaborative and high-performance environment. Your core duties will involve setting clear digital marketing goals, defining target audiences, crafting compelling campaign strategies, and meticulously tracking and reporting on campaign performance against key metrics. You will work closely with other departments, such as sales and product development, to ensure alignment and maximise marketing impact. Key Responsibilities:
  • Develop and execute innovative digital marketing strategies aligned with business goals.
  • Oversee and manage all digital marketing channels, including SEO, SEM, social media, email, and content marketing.
  • Set key performance indicators (KPIs) and regularly analyze campaign performance.
  • Manage the digital marketing budget effectively.
  • Lead, mentor, and develop a team of digital marketing professionals.
  • Conduct market research and competitor analysis to identify new opportunities.
  • Collaborate with cross-functional teams to ensure integrated marketing efforts.
  • Stay abreast of the latest digital marketing trends, tools, and best practices.
  • Optimize website user experience and conversion rates.
The ideal candidate will have a minimum of 5 years of progressive experience in digital marketing, with a proven track record of success in developing and executing impactful campaigns. A bachelor's degree in marketing, communications, business, or a related field is required. Excellent analytical, strategic thinking, and leadership skills are essential. You must be adept at using marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and have a strong understanding of marketing automation platforms. This is an exceptional opportunity to make a significant impact within a forward-thinking organisation. We are looking for a creative problem-solver with strong communication skills and a passion for driving measurable results through digital marketing.
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Digital Marketing Strategy Lead

MK1 1BB Milton Keynes, South East £55000 Annually WhatJobs

Posted 10 days ago

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full-time
Our client, a dynamic and fast-growing e-commerce business, is searching for a talented Digital Marketing Strategy Lead to drive their online presence and customer acquisition efforts. This hybrid role, based in **Milton Keynes, Buckinghamshire, UK**, offers a blend of in-office collaboration and remote flexibility. You will be responsible for developing and implementing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing. Key responsibilities include analyzing market trends, defining target audiences, setting campaign objectives, managing budgets, and measuring ROI to optimize performance. The ideal candidate will have a proven track record in developing and executing successful digital marketing campaigns, with deep expertise in SEO/SEM, social media advertising, and marketing automation tools. Strong analytical skills, proficiency in Google Analytics and other data analysis platforms, and a creative mindset are essential. Experience in the e-commerce sector is highly desirable. You should possess excellent communication and project management skills, with the ability to lead and inspire a team. A Bachelor's degree in Marketing, Business, or a related field is preferred, along with at least 5 years of progressive experience in digital marketing. Join our client in **Milton Keynes** to shape their digital future and drive significant business growth.
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