164 Marketing Analysis jobs in the United Kingdom

Consumer Insights Manager

London, London McDonald's

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Job Description

Company Description:
About Us
McDonald's has run its business in the UK since 1974 and currently operates over 1500 restaurants across the UK and Ireland, serving almost four million customers each day. McDonald's is one of the UK's largest private sector employers, employing over 170,000 people.
Hybrid Working
This role is based in our East Finchley office working 3 days in the office and 2 days remotely
Job Description:
We're looking for an experienced, commercially minded and brand-focused Consumer Insights Manager to join our Business Strategy & Insights team at McDonald's UK&I. In this pivotal role, you'll be the voice of the customer, translating data into actionable insights that shape strategic decisions across the business.
Reporting to the Head of Consumer Insights, you'll act as a trusted advisor to our Marketing team, influencing initiatives across Brand Affinity, Trust, Families, Digital and Delivery. You'll also collaborate closely with our National Operations team, providing insight that informs restaurant design, enhances the delivery experience, and drives improvements in customer satisfaction.
What You'll Be Doing:
+ Leading insight plans across Brand Affinity, Trust, Families, Digital and Delivery, working closely with Marketing.
+ Overseeing continuous data sources like brand and advertising trackers, extracting insights that explain the 'why' behind performance.
+ Acting as a strategic advisor to National Operations, supporting initiatives in restaurant design and customer experience.
+ Collaborating with Business Insights and external agencies to connect commercial performance with customer attitudes and behaviours.
+ Managing and developing a direct report (Consumer Insight Analyst), providing coaching and growth opportunities.
+ Sharing best practices with global McDonald's markets and contributing to cross-functional initiatives.
+
Qualifications:
What You'll Need:
+ 5+ years' experience in consumer insights (client or agency side), with expertise in qualitative and quantitative research.
+ Proven ability to work with continuous data and lead brand and advertising-related research.
+ Strong commercial acumen and experience linking customer insights to business outcomes.
+ Excellent communication and storytelling skills, confident presenting to senior stakeholders.
+ Line management experience and a passion for developing talent.
+ Curious, proactive and resilient, with a can-do attitude and ability to thrive in a fast-paced environment.
+ Experience in customer experience (CX) research is highly desirable, particularly in evaluating and improving in-person service environments.
What You'll Get:
+ Be part of a high performing insights team shaping commercial decisions across the business
+ Access to industry-leading training and career development opportunities
+ A collaborative and inclusive culture, where your ideas are valued
+ Competitive salary plus bonus, cash allowance, free parking, free lunch and gym access
+ Hybrid working pattern
Additional Information:
Company Vision and Culture
Our Global vision is to build a better McDonald's and in the UK and Ireland we are working hard to be the UK & Irelands best-loved restaurant company.
McDonald's is defined by its culture. Our culture shapes and informs everything we think and everything we do. Our culture influences the way we interact with each other, and how we interact with customers, franchisees and suppliers. Our culture motivates and inspires us to attract and retain great talent, creating positive, energising, exceptional working environment for us all.
Our values drive our culture and shape our beliefs, our priorities and our actions. They influence the decisions we make, how we treat one another and how we show up as a brand to the world.
Serve: We put our customers and our people first
Inclusion: We open our doors to everyone
Integrity: We do the right thing
Community: We are good neighbours
Family: We get better together
At McDonald's we are People from all Walks of Life.
People are at the heart of everything we do, and they make the McDonald's experience. We embrace diversity and are committed to creating an inclusive culture that means people can be their best authentic self in our restaurants and offices, which helps us to better serve our customers. We have a strong heritage of diversity and representation within our communities, which we are proud of. The diversity of our people, customers, Franchisees and suppliers gives us strength.
We do not tolerate inequality, injustice or discrimination of any kind. These are hugely important issues and a brand with our reach and relevance means we have a very meaningful role to play.
We also recognise our responsibility as a large employer to continue being active in our communities, helping to develop skills and drive aspirations that will help people to be more aware of the world of work and more successful within it, whether with McDonald's or elsewhere."
#LI-Hybrid
Requsition ID: REF9435Q_74400076342496
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Consumer Insights Senior Scientist

SL1 1XU Slough, South East Mars Wrigley Confectionery UK (SLO, WAL, ISB & PAD)

Posted today

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Job Description

Job Description:

Location: Slough, United Kingdom

Work mode: Hybrid (at least 2 days per week in the office)

Salary: £57,000 – 65,000, annual bonus, benefits

Overview: The Consumer Insights Senior Scientist plays a key role in translating consumer insights into impactful product, packaging, and innovation strategies. This role integrates scientific expertise with creativity to shape consumer experiences, collaborating with R&D, marketing, and consumer insights teams to drive business growth and differentiation.


What Will Be Your Key Responsibilities:

  • Sensory & Consumer Research: Extensive experience in independently designing, executing, analyzing, and translating sensory and consumer research learnings into actionable insights for product and packaging innovation. Apply advanced qualitative and quantitative methodologies beyond traditional approaches to solve complex research challenges. Strong articulation and storytelling skills to integrate information into cohesive narratives with conviction and credibility.

  • Strategic Business Influence: Partnered with cross-functional teams to integrate sensory insights into product narratives, identify market opportunities, and develop claims strategies. Guide competitive differentiation and innovation pipelines. Strong business acumen, understanding of the competitive landscape and trends, consumer empathy, and communication skills to create winning consumer experiences.

  • Cross-Functional Collaboration: Act as a bridge between sensory consumer research, brand strategy, and product development to ensure that consumer insights drive decision-making. Build strong relationships with internal teams and external market research partners.

  • Technology & Program Development: Independently led research initiatives to assess product modifications, product/ packaging innovation, and claims validation. Conduct testing to evaluate consumer response and ensure products meet market expectations.  Adaptability in navigating ambiguous, complex, and evolving project scopes with a balanced mix of analytical and creative thinking, addressing novel challenges with confidence.

  • Capability Development & Leadership: Provide mentorship to junior researchers, interns, and panel leaders. Offer sensory training programs to enhance R&D and cross-functional teams' understanding of product taste and quality.

What We Are Looking For:

  • Bachelor’s degree in Marketing, Business, Food Science, Psychology, Statistics, or a related field (Master’s preferred).

  • Extensive experience (around 7+ years) in consumer and market research (or 4+ years with a Master’s degree) within market research or CPG industries.

  • Expertise in research methodologies, experimental design, data analysis, and interpretation.

  • Strong analytical, problem-solving, and storytelling skills to translate insights into business strategies.

  • Experience with Proficiency in Design Thinking and consumer-centric innovation approaches.

  • Strong leadership, facilitation, influencing, communication,  and cross-functional collaboration skills.

  • Passion for fostering an inclusive and diverse culture within global R&D teams.

  • Proven track record of leveraging consumer insights to drive strategic decisions across brand positioning, portfolio architecture, and long-term innovation pipelines, not limited to technical product enhancements.

What can you expect from Mars?

  • Work with diverse and talented Associates, all guided by the Five Principles.

  • Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.

  • Best-in-class learning and development support from day one, including access to our in-house Mars University.

  • An industry-competitive salary and benefits package, including a company bonus.

Mars is committed to providing access, equal opportunity, and reasonable adjustments for individuals with disabilities, long-term health conditions, or neurodiversity during the application and recruitment process. To request reasonable adjustments, complete our Reasonable Adjustment Request Form here

#LI-AB2

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

This advertiser has chosen not to accept applicants from your region.

Consumer Insights Senior Scientist

SL4 Windsor, South East Mars Wrigley Confectionery UK (SLO, WAL, ISB & PAD)

Posted today

Job Viewed

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Job Description

Job Description:

Location: Slough, United Kingdom

Work mode: Hybrid (at least 2 days per week in the office)

Salary: £57,000 – 65,000, annual bonus, benefits

Overview: The Consumer Insights Senior Scientist plays a key role in translating consumer insights into impactful product, packaging, and innovation strategies. This role integrates scientific expertise with creativity to shape consumer experiences, collaborating with R&D, marketing, and consumer insights teams to drive business growth and differentiation.


What Will Be Your Key Responsibilities:

  • Sensory & Consumer Research: Extensive experience in independently designing, executing, analyzing, and translating sensory and consumer research learnings into actionable insights for product and packaging innovation. Apply advanced qualitative and quantitative methodologies beyond traditional approaches to solve complex research challenges. Strong articulation and storytelling skills to integrate information into cohesive narratives with conviction and credibility.

  • Strategic Business Influence: Partnered with cross-functional teams to integrate sensory insights into product narratives, identify market opportunities, and develop claims strategies. Guide competitive differentiation and innovation pipelines. Strong business acumen, understanding of the competitive landscape and trends, consumer empathy, and communication skills to create winning consumer experiences.

  • Cross-Functional Collaboration: Act as a bridge between sensory consumer research, brand strategy, and product development to ensure that consumer insights drive decision-making. Build strong relationships with internal teams and external market research partners.

  • Technology & Program Development: Independently led research initiatives to assess product modifications, product/ packaging innovation, and claims validation. Conduct testing to evaluate consumer response and ensure products meet market expectations.  Adaptability in navigating ambiguous, complex, and evolving project scopes with a balanced mix of analytical and creative thinking, addressing novel challenges with confidence.

  • Capability Development & Leadership: Provide mentorship to junior researchers, interns, and panel leaders. Offer sensory training programs to enhance R&D and cross-functional teams' understanding of product taste and quality.

What We Are Looking For:

  • Bachelor’s degree in Marketing, Business, Food Science, Psychology, Statistics, or a related field (Master’s preferred).

  • Extensive experience (around 7+ years) in consumer and market research (or 4+ years with a Master’s degree) within market research or CPG industries.

  • Expertise in research methodologies, experimental design, data analysis, and interpretation.

  • Strong analytical, problem-solving, and storytelling skills to translate insights into business strategies.

  • Experience with Proficiency in Design Thinking and consumer-centric innovation approaches.

  • Strong leadership, facilitation, influencing, communication,  and cross-functional collaboration skills.

  • Passion for fostering an inclusive and diverse culture within global R&D teams.

  • Proven track record of leveraging consumer insights to drive strategic decisions across brand positioning, portfolio architecture, and long-term innovation pipelines, not limited to technical product enhancements.

What can you expect from Mars?

  • Work with diverse and talented Associates, all guided by the Five Principles.

  • Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.

  • Best-in-class learning and development support from day one, including access to our in-house Mars University.

  • An industry-competitive salary and benefits package, including a company bonus.

Mars is committed to providing access, equal opportunity, and reasonable adjustments for individuals with disabilities, long-term health conditions, or neurodiversity during the application and recruitment process. To request reasonable adjustments, complete our Reasonable Adjustment Request Form here

#LI-AB2

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

This advertiser has chosen not to accept applicants from your region.

Consumer Insights Senior Scientist

SL6 Maidenhead, South East Mars Wrigley Confectionery UK (SLO, WAL, ISB & PAD)

Posted today

Job Viewed

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Job Description

Job Description:

Location: Slough, United Kingdom

Work mode: Hybrid (at least 2 days per week in the office)

Salary: £57,000 – 65,000, annual bonus, benefits

Overview: The Consumer Insights Senior Scientist plays a key role in translating consumer insights into impactful product, packaging, and innovation strategies. This role integrates scientific expertise with creativity to shape consumer experiences, collaborating with R&D, marketing, and consumer insights teams to drive business growth and differentiation.


What Will Be Your Key Responsibilities:

  • Sensory & Consumer Research: Extensive experience in independently designing, executing, analyzing, and translating sensory and consumer research learnings into actionable insights for product and packaging innovation. Apply advanced qualitative and quantitative methodologies beyond traditional approaches to solve complex research challenges. Strong articulation and storytelling skills to integrate information into cohesive narratives with conviction and credibility.

  • Strategic Business Influence: Partnered with cross-functional teams to integrate sensory insights into product narratives, identify market opportunities, and develop claims strategies. Guide competitive differentiation and innovation pipelines. Strong business acumen, understanding of the competitive landscape and trends, consumer empathy, and communication skills to create winning consumer experiences.

  • Cross-Functional Collaboration: Act as a bridge between sensory consumer research, brand strategy, and product development to ensure that consumer insights drive decision-making. Build strong relationships with internal teams and external market research partners.

  • Technology & Program Development: Independently led research initiatives to assess product modifications, product/ packaging innovation, and claims validation. Conduct testing to evaluate consumer response and ensure products meet market expectations.  Adaptability in navigating ambiguous, complex, and evolving project scopes with a balanced mix of analytical and creative thinking, addressing novel challenges with confidence.

  • Capability Development & Leadership: Provide mentorship to junior researchers, interns, and panel leaders. Offer sensory training programs to enhance R&D and cross-functional teams' understanding of product taste and quality.

What We Are Looking For:

  • Bachelor’s degree in Marketing, Business, Food Science, Psychology, Statistics, or a related field (Master’s preferred).

  • Extensive experience (around 7+ years) in consumer and market research (or 4+ years with a Master’s degree) within market research or CPG industries.

  • Expertise in research methodologies, experimental design, data analysis, and interpretation.

  • Strong analytical, problem-solving, and storytelling skills to translate insights into business strategies.

  • Experience with Proficiency in Design Thinking and consumer-centric innovation approaches.

  • Strong leadership, facilitation, influencing, communication,  and cross-functional collaboration skills.

  • Passion for fostering an inclusive and diverse culture within global R&D teams.

  • Proven track record of leveraging consumer insights to drive strategic decisions across brand positioning, portfolio architecture, and long-term innovation pipelines, not limited to technical product enhancements.

What can you expect from Mars?

  • Work with diverse and talented Associates, all guided by the Five Principles.

  • Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.

  • Best-in-class learning and development support from day one, including access to our in-house Mars University.

  • An industry-competitive salary and benefits package, including a company bonus.

Mars is committed to providing access, equal opportunity, and reasonable adjustments for individuals with disabilities, long-term health conditions, or neurodiversity during the application and recruitment process. To request reasonable adjustments, complete our Reasonable Adjustment Request Form here

#LI-AB2

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

This advertiser has chosen not to accept applicants from your region.

Consumer Insights Senior Scientist

SL4 Windsor, South East Mars Wrigley Confectionery UK (SLO, WAL, ISB & PAD)

Posted today

Job Viewed

Tap Again To Close

Job Description

Job Description:

Location: Slough, United Kingdom

Work mode: Hybrid (at least 2 days per week in the office)

Salary: £57,000 – 65,000, annual bonus, benefits

Overview: The Consumer Insights Senior Scientist plays a key role in translating consumer insights into impactful product, packaging, and innovation strategies. This role integrates scientific expertise with creativity to shape consumer experiences, collaborating with R&D, marketing, and consumer insights teams to drive business growth and differentiation.


What Will Be Your Key Responsibilities:

  • Sensory & Consumer Research: Extensive experience in independently designing, executing, analyzing, and translating sensory and consumer research learnings into actionable insights for product and packaging innovation. Apply advanced qualitative and quantitative methodologies beyond traditional approaches to solve complex research challenges. Strong articulation and storytelling skills to integrate information into cohesive narratives with conviction and credibility.

  • Strategic Business Influence: Partnered with cross-functional teams to integrate sensory insights into product narratives, identify market opportunities, and develop claims strategies. Guide competitive differentiation and innovation pipelines. Strong business acumen, understanding of the competitive landscape and trends, consumer empathy, and communication skills to create winning consumer experiences.

  • Cross-Functional Collaboration: Act as a bridge between sensory consumer research, brand strategy, and product development to ensure that consumer insights drive decision-making. Build strong relationships with internal teams and external market research partners.

  • Technology & Program Development: Independently led research initiatives to assess product modifications, product/ packaging innovation, and claims validation. Conduct testing to evaluate consumer response and ensure products meet market expectations.  Adaptability in navigating ambiguous, complex, and evolving project scopes with a balanced mix of analytical and creative thinking, addressing novel challenges with confidence.

  • Capability Development & Leadership: Provide mentorship to junior researchers, interns, and panel leaders. Offer sensory training programs to enhance R&D and cross-functional teams' understanding of product taste and quality.

What We Are Looking For:

  • Bachelor’s degree in Marketing, Business, Food Science, Psychology, Statistics, or a related field (Master’s preferred).

  • Extensive experience (around 7+ years) in consumer and market research (or 4+ years with a Master’s degree) within market research or CPG industries.

  • Expertise in research methodologies, experimental design, data analysis, and interpretation.

  • Strong analytical, problem-solving, and storytelling skills to translate insights into business strategies.

  • Experience with Proficiency in Design Thinking and consumer-centric innovation approaches.

  • Strong leadership, facilitation, influencing, communication,  and cross-functional collaboration skills.

  • Passion for fostering an inclusive and diverse culture within global R&D teams.

  • Proven track record of leveraging consumer insights to drive strategic decisions across brand positioning, portfolio architecture, and long-term innovation pipelines, not limited to technical product enhancements.

What can you expect from Mars?

  • Work with diverse and talented Associates, all guided by the Five Principles.

  • Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.

  • Best-in-class learning and development support from day one, including access to our in-house Mars University.

  • An industry-competitive salary and benefits package, including a company bonus.

Mars is committed to providing access, equal opportunity, and reasonable adjustments for individuals with disabilities, long-term health conditions, or neurodiversity during the application and recruitment process. To request reasonable adjustments, complete our Reasonable Adjustment Request Form here

#LI-AB2

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

This advertiser has chosen not to accept applicants from your region.

Consumer Insights Senior Scientist

SL6 Maidenhead, South East Mars Wrigley Confectionery UK (SLO, WAL, ISB & PAD)

Posted today

Job Viewed

Tap Again To Close

Job Description

Job Description:

Location: Slough, United Kingdom

Work mode: Hybrid (at least 2 days per week in the office)

Salary: £57,000 – 65,000, annual bonus, benefits

Overview: The Consumer Insights Senior Scientist plays a key role in translating consumer insights into impactful product, packaging, and innovation strategies. This role integrates scientific expertise with creativity to shape consumer experiences, collaborating with R&D, marketing, and consumer insights teams to drive business growth and differentiation.


What Will Be Your Key Responsibilities:

  • Sensory & Consumer Research: Extensive experience in independently designing, executing, analyzing, and translating sensory and consumer research learnings into actionable insights for product and packaging innovation. Apply advanced qualitative and quantitative methodologies beyond traditional approaches to solve complex research challenges. Strong articulation and storytelling skills to integrate information into cohesive narratives with conviction and credibility.

  • Strategic Business Influence: Partnered with cross-functional teams to integrate sensory insights into product narratives, identify market opportunities, and develop claims strategies. Guide competitive differentiation and innovation pipelines. Strong business acumen, understanding of the competitive landscape and trends, consumer empathy, and communication skills to create winning consumer experiences.

  • Cross-Functional Collaboration: Act as a bridge between sensory consumer research, brand strategy, and product development to ensure that consumer insights drive decision-making. Build strong relationships with internal teams and external market research partners.

  • Technology & Program Development: Independently led research initiatives to assess product modifications, product/ packaging innovation, and claims validation. Conduct testing to evaluate consumer response and ensure products meet market expectations.  Adaptability in navigating ambiguous, complex, and evolving project scopes with a balanced mix of analytical and creative thinking, addressing novel challenges with confidence.

  • Capability Development & Leadership: Provide mentorship to junior researchers, interns, and panel leaders. Offer sensory training programs to enhance R&D and cross-functional teams' understanding of product taste and quality.

What We Are Looking For:

  • Bachelor’s degree in Marketing, Business, Food Science, Psychology, Statistics, or a related field (Master’s preferred).

  • Extensive experience (around 7+ years) in consumer and market research (or 4+ years with a Master’s degree) within market research or CPG industries.

  • Expertise in research methodologies, experimental design, data analysis, and interpretation.

  • Strong analytical, problem-solving, and storytelling skills to translate insights into business strategies.

  • Experience with Proficiency in Design Thinking and consumer-centric innovation approaches.

  • Strong leadership, facilitation, influencing, communication,  and cross-functional collaboration skills.

  • Passion for fostering an inclusive and diverse culture within global R&D teams.

  • Proven track record of leveraging consumer insights to drive strategic decisions across brand positioning, portfolio architecture, and long-term innovation pipelines, not limited to technical product enhancements.

What can you expect from Mars?

  • Work with diverse and talented Associates, all guided by the Five Principles.

  • Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.

  • Best-in-class learning and development support from day one, including access to our in-house Mars University.

  • An industry-competitive salary and benefits package, including a company bonus.

Mars is committed to providing access, equal opportunity, and reasonable adjustments for individuals with disabilities, long-term health conditions, or neurodiversity during the application and recruitment process. To request reasonable adjustments, complete our Reasonable Adjustment Request Form here

#LI-AB2

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

This advertiser has chosen not to accept applicants from your region.

Consumer Insights Senior Scientist

SL1 1XU Slough, South East Mars Wrigley Confectionery UK (SLO, WAL, ISB & PAD)

Posted today

Job Viewed

Tap Again To Close

Job Description

Job Description:

Location: Slough, United Kingdom

Work mode: Hybrid (at least 2 days per week in the office)

Salary: £57,000 – 65,000, annual bonus, benefits

Overview: The Consumer Insights Senior Scientist plays a key role in translating consumer insights into impactful product, packaging, and innovation strategies. This role integrates scientific expertise with creativity to shape consumer experiences, collaborating with R&D, marketing, and consumer insights teams to drive business growth and differentiation.


What Will Be Your Key Responsibilities:

  • Sensory & Consumer Research: Extensive experience in independently designing, executing, analyzing, and translating sensory and consumer research learnings into actionable insights for product and packaging innovation. Apply advanced qualitative and quantitative methodologies beyond traditional approaches to solve complex research challenges. Strong articulation and storytelling skills to integrate information into cohesive narratives with conviction and credibility.

  • Strategic Business Influence: Partnered with cross-functional teams to integrate sensory insights into product narratives, identify market opportunities, and develop claims strategies. Guide competitive differentiation and innovation pipelines. Strong business acumen, understanding of the competitive landscape and trends, consumer empathy, and communication skills to create winning consumer experiences.

  • Cross-Functional Collaboration: Act as a bridge between sensory consumer research, brand strategy, and product development to ensure that consumer insights drive decision-making. Build strong relationships with internal teams and external market research partners.

  • Technology & Program Development: Independently led research initiatives to assess product modifications, product/ packaging innovation, and claims validation. Conduct testing to evaluate consumer response and ensure products meet market expectations.  Adaptability in navigating ambiguous, complex, and evolving project scopes with a balanced mix of analytical and creative thinking, addressing novel challenges with confidence.

  • Capability Development & Leadership: Provide mentorship to junior researchers, interns, and panel leaders. Offer sensory training programs to enhance R&D and cross-functional teams' understanding of product taste and quality.

What We Are Looking For:

  • Bachelor’s degree in Marketing, Business, Food Science, Psychology, Statistics, or a related field (Master’s preferred).

  • Extensive experience (around 7+ years) in consumer and market research (or 4+ years with a Master’s degree) within market research or CPG industries.

  • Expertise in research methodologies, experimental design, data analysis, and interpretation.

  • Strong analytical, problem-solving, and storytelling skills to translate insights into business strategies.

  • Experience with Proficiency in Design Thinking and consumer-centric innovation approaches.

  • Strong leadership, facilitation, influencing, communication,  and cross-functional collaboration skills.

  • Passion for fostering an inclusive and diverse culture within global R&D teams.

  • Proven track record of leveraging consumer insights to drive strategic decisions across brand positioning, portfolio architecture, and long-term innovation pipelines, not limited to technical product enhancements.

What can you expect from Mars?

  • Work with diverse and talented Associates, all guided by the Five Principles.

  • Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.

  • Best-in-class learning and development support from day one, including access to our in-house Mars University.

  • An industry-competitive salary and benefits package, including a company bonus.

Mars is committed to providing access, equal opportunity, and reasonable adjustments for individuals with disabilities, long-term health conditions, or neurodiversity during the application and recruitment process. To request reasonable adjustments, complete our Reasonable Adjustment Request Form here

#LI-AB2

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

This advertiser has chosen not to accept applicants from your region.
Be The First To Know

About the latest Marketing analysis Jobs in United Kingdom !

Consumer Insights Senior Scientist

Mars

Posted 3 days ago

Job Viewed

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Job Description

permanent

Job Description:

Location: Slough, United Kingdom

Work mode: Hybrid (at least 2 days per week in the office)

Salary: £57,000 65,000, annual bonus, benefits

Overview: The Consumer Insights Senior Scientist plays a key role in translating consumer insights into impactful product, packaging, and innovation strategies. This role integrates scientific expertise with creativity to shape consumer experience.


This advertiser has chosen not to accept applicants from your region.

Senior Research Manager - Consumer Insights (Best Practice)

Vypr

Posted today

Job Viewed

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Job Description

Job Title

Senior Customer Intelligence Team (CIT) Manager – Best Practice & Support

Reports to

Head of Customer Intelligence

Location/work pattern

Hybrid working. Must travel to Manchester at least once a month. Ideally North-West based but experience/skill more important.

Salary

£50-60k




What we do



Vypr is a Manchester HQ’d Private Equity/Venture Capital backed SaaS business. Our market-leading product intelligence platform provides reliable consumer data to help manufacturers and retailers understand what their customers want to see on shelves. This helps reduce the time and cost spent developing new products, which makes for better products, faster.


We’re a scale-up business with huge growth ambitions. We’ve proved product market fit with our existing offering and now we’re ready to scale at pace. We’re using scalable new technology to reimagine our product intelligence platform with limitless future potential, from personalisation to AI enhanced insight.



Things that you will do



As Vypr’s Senior Customer Intelligence Team (CIT) Manager – Best Practice & Support , you will play a pivotal role in driving excellence in product intelligence and ensuring our proposition consistently meets and exceeds our customers’ needs. Your leadership will underpin Vypr’s perception as a provider of exceptional insight and deep expertise.

We are a dynamic, fast-paced organisation. To thrive in this role, you must excel at prioritisation—balancing strategic initiatives with the operational tasks of your team, whilst seeking to maximise recurring revenue from customers and deliver top customer service.


The Customer Intelligence Team at Vypr serves as a central hub for expertise, insight, and best practice. This team delivers managed services including advanced and bespoke research and analysis, as well as ongoing support and guidance on leveraging Vypr’s product intelligence platform. Your day-to-day responsibilities will span strategic planning, team leadership, and hands-on delivery for best practice training and guidance as well as customer support (including helpdesk). This is a varied, highly visible role — running customer workshops, internal training sessions, developing best practice materials, educating & supporting colleagues and more.




About You


To succeed in this role, you’ll bring:

  • A strong background in FMCG, Retail, or Food & Drink sectors, with a sound understanding of the stage & gate/NPD process
  • An insight specialist, with extensive experience in both qualitative and quantitative research methodologies
  • Proven line management and team leadership skills
  • Excellent communication and workshop facilitation abilities
  • A passion for delivering high-quality customer support services and insight training, with a solid background of training experience to draw upon
  • Confidence working in a client-facing environment as well internal collaboration
  • You will be able to work at pace , whilst ensuring smooth and consistent processes maintain our customer SLAs.
  • A strong commercial awareness , holding you and your team to account for the clear link between driving best practice and the success of Vypr’s platform and services




What you will be responsible for



The Customer Intelligence Team sits at the heart of Vypr’s insight offering, acting as the centre of methodological and analytical expertise. As the Senior CIT Manager for Best Practice & Support you will be responsible for driving consistent quality of insight delivery with appropriate methodology and use of our self-serve platform. This role demands expertise across quantitative and qualitative research , along with significant experience in the FMCG, Retail, or Food & Drink sectors.



Key Responsibilities:



  • Lead the Best Practice & Support function within the CIT, setting clear goals, standards, and KPIs for excellence in client servicing
  • This includes ensuring the highest levels of operational execution, maintaining Vypr’s reputation for excellence (as reflected in our industry-leading NPS of +75)
  • Design and implement scalable customer support and training solutions across sectors & markets
  • Deliver insight-focussed training to clients and internal teams, including the development of engaging materials and toolkits
  • Facilitate workshops encouraging platform adoption, highlighting Vyprs’ value-add
  • Provide guidance and oversight for research requests, ensuring high-quality outputs grounded in robust methodologies & approach
  • Serve as a credible partner to both clients and internal teams, building trusted relationships based on industry expertise and actionable insight
  • Mentor and manage your insight team, supporting their development and performance



What’s important to you



As per Vypr’s values, you will need to be:

Agile – Effectively manage the team and be abreast of all Research Team workstreams. Flexing the strategy when required to maximise the commercial and reputation output.

Candid – Offer considered feedback (with care) to the team, as a means to grow and upskill. Insist on high standards for our team and customers.

Driven – Manage workloads, internal teams and customer expectations effectively. Have a positive and motivation attitude, actively findings ways to encourage others to improve ways of working and output.

Caring – Be a supporting and caring leader of the Research Team and the wider business

This advertiser has chosen not to accept applicants from your region.

Brand Marketing & Strategy Director

Bath, South West £53000 - £80000 annum Future Publishing

Posted 288 days ago

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Job Description

Permanent

Future is the name behind market-leading brands and some of the world’s most popular media titles. We connect people to their passions through the high-quality content we create and the innovative technology we pioneer. 

We're looking for a Brand Marketing & Strategy Director to play a critical role in shaping the future of our leading media brands.

What you'll be doing.

Reporting to the Senior Marketing Director, you'll set the strategy to develop compelling and insight-driven brand propositions that deliver audience growth and engagement.

You'll be part of our marketing centre of excellence and will implement brand-building best practice across Future’s brands. You'll generate a deep understanding of our audiences and work cross-functionally to generate new brand strategies and ensure successful, measurable outcomes.

Experience that will put you ahead of the curve.

  • Experience leading branding and brand strategy efforts for digital media brands
  • Experience with media business models such as advertising, data, paid subscriptions
  • Experience working with international brands and marketing teams 
  • Line management experience

What's in it for you…

  • Uncapped leave, because we trust you to manage your workload and time
  • When we hit our targets, enjoy a share of our profits with a bonus
  • Refer a friend and get rewarded when they join Future
  • Wellbeing support with access to our Colleague Assistant Programmes
  • Opportunity to purchase shares in Future, with our Share Incentive Plan

… Plus more great perks based on your location

Internal job family level Editorial 3

The expected salary range for this role is up to £80,000

This is a Hybrid role from any of our UK offices (Bath, London or Cardiff), working three days from the office, two from home

Who are we…

We’re Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.

We’ve got ambitious plans that further build on our growth momentum and unlock new opportunities – and we’re looking for driven people who want to be a part of it!

Our Future, Our Responsibility - Inclusion and Diversity at Future

We have a voice and we’re going to use it. We promote diversity and inclusion not just in our recruitment processes, but everything we do. We’re an equal opportunity employer and we will continue to ensure our recruitment process is free of bias and our workplaces are inclusive, positive, free of discrimination and respecting of all backgrounds and beliefs. Our culture is underpinned by our values and employees - current and future - are treated with respect and fairness.

Please let us know if you need any reasonable adjustments made so we can give you the best experience!

Find out more about Our Future, Our Responsibility on our website.

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