797 Marketing Analysis jobs in the United Kingdom

• Design and implement advanced analytical models to extract consumer insights.
• Conduct exploratory data analysis to identify trends and patterns in FMCG market data.
• Develop and deploy machine learning models for forecasting, segmentation, and personalisation.
• Collaborate with stakeholders to define key business questions and translate them into analytical tasks.
• Communicate complex findings and recommendations through compelling visualisations and reports.
• Clean, transform, and prepare large datasets for analysis.
• Evaluate and refine existing models for improved performance and accuracy.
• Stay current with emerging data science techniques and technologies.
• Mentor junior data scientists and contribute to the team's knowledge sharing.
• Champion data-driven decision-making across the organisation.

• MSc/PhD in Statistics, Computer Science, Mathematics, or a related quantitative field.
• 5+ years of experience as a Data Scientist, with a focus on consumer analytics or FMCG industry preferred.
• Proficiency in programming languages such as Python or R, and relevant libraries (e.g., scikit-learn, TensorFlow, PyTorch).
• Strong experience with SQL and big data technologies (e.g., Spark, Hadoop).
• Expertise in statistical modelling, machine learning algorithms, and experimental design.
• Experience with data visualisation tools (e.g., Tableau, Power BI).
• Excellent problem-solving, analytical, and critical thinking skills.
• Proven ability to communicate technical concepts to non-technical audiences.
• Demonstrated success in delivering data-driven business solutions.
• Strong collaborative skills and ability to work effectively in a remote team environment.

Why join Frog ?

Since June 2021, frog is part of Capgemini Invent . frog partners with customer-centric enterprises to drive sustainable growth, by building and orchestrating experiences at scale, while harnessing the power of data and technology.  We’re inventing the future of customer experiences by delivering market-defining business models, products, services, brand engagements and communications.  

Joining frog means you’ll be joining the “pond,” a global network of studios, each with a thriving in-person and vibrant virtual culture. frogs are curious, collaborative, and courageous, united by our passion for improving the human experience across our areas of expertise, while each bringing our unique and diverse skills and experiences to the table. We draw on our global reach and local knowledge to solve complex problems and create innovative, sustainable solutions that touch hearts and move markets. frogs prize humour, positivity, and community just as highly as performance and outcomes. Our culture is open, flexible, inclusive, and engaging. Working at frog means being empowered to meet the moment, and Make Your Mark on every project, in your studio, your community—and the world at large. 

What you will be doing ?

We are seeking to grow our Customer Experience Transformation consulting practice by hiring a dynamic Consumer & Shopper Insights Manager . The individual we are looking for must have a sound understanding of Marketing Strategy and Activation, with specific experience in Consumer & shopper insights and a proven ability to shape and deliver innovative marketing related programmes of work. 

You should have some of the following experience:   

• Degree educated or equivalent. 

• 10+ years’ experience, preferably in an agency/consultancy or Industry environment. 

• Understanding consumer behaviour, shopper journeys, and translating insights into strategies that drive growth. 

• You must also have hands on experience in driving digital transformation more broadly, in areas such as building marketing strategies, designing future-fit marketing operations, and activating content, data & technology to deliver growth. 

• You understand how to turn a set of business objectives into capabilities and map those capabilities to solutions. 

• You have a proven track record of delivering multifaceted Customer & Marketing programmes of work, across Strategy and Operations. 

An overview of the role

This role is an exciting blend of management consulting skills, mixed with Consumer & shopper insights along with Marketing Strategy and Operations.  

• You will work with clients to generate consumer and shopper insights, translating findings into strategic recommendations. 

• You will help clients define marketing, category management, product development, and channel strategies. 

• You manage and deliver on marketing/sector related projects. 

• You will support business development efforts, including proposal development, client pitches, and account growth. 

• You will mentor and develop junior consultants, contributing to a high-performance team culture. 

• You will stay abreast of industry trends and emerging technologies to inform strategic recommendations. 

• You will have experience working in one of more of Consumer Products, Retail, Utilities, Financial Services. 

What we look for :

A good fit for this role will bring many of the skills, experience, and attributes below 

• Strategic Leader - Capable of managing high-performing projects while delivering impactful approaches that drive measurable results for our clients 

• Pragmatic problem-solver – Focuses on finding practical solutions and reducing complexity to drive results.  

• Proactive and flexible – Adopts a hands-on approach to solving problems and adjusts to shifting priorities with ease. 

• Collaborative team player – Builds strong relationships and works effectively across diverse stakeholders. 

• Excellent interpersonal skills – Builds trust and fosters strong connections with colleagues, clients, and stakeholders. 

• Adaptable and agile – Thrives in dynamic environments and embraces modern, agile ways of working 

It would be a bonus if you had:  

• Strong understanding of research methodologies, data interpretation, and insight storytelling. 

• Experience with qualitative and quantitative research, advanced analytics, and behavioural data. 

Application instructions

(This is only required if we are asking for portfolios to be included or if any specifics are required)  

frog is a global business with teams working from every corner of the world. To help us process your application, please ensure that your application documents (CV, cover letter, portfolio, etc.) are all in English.  

We don’t just believe in inclusion, we actively go out to making it a working reality. Driven by our core values and Inclusive Futures for All campaign, we build environments where you can bring you whole self to work. 

We aim to build an environment where employees can enjoy a positive work-life balance. We embed hybrid working in all that we do and make flexible working arrangements the day-to-day reality for our people. All UK employees are eligible to request flexible working arrangements. 

Employee wellbeing is vitally important to us as an organisation. We see a healthy and happy workforce a critical component for us to achieve our organisational ambitions. To help support wellbeing we have trained ‘Mental Health Champions’ across each of our business areas. We have also invested in wellbeing apps such as Thrive and Peppy. 

CSR

We’re also focused on using tech to have a positive social impact. So, we’re working to reduce our own carbon footprint and improve everyone’s access to a digital world. It’s something we’re really serious about.  In fact, we were even named as one of the world’s most ethical companies by the Ethisphere Institute for the 10th year.  When you join Capgemini, you’ll join a team that does the right thing. 

Whilst you will have London, Manchester or Glasgow as an office base location, you must be fully flexible in terms of assignment location, as these roles may involve periods of time away from home at short notice. 

We offer a remuneration package which includes flexible benefits options for you to choose to suit your own personal circumstances and a variable element dependent grade and on company and personal performance. 

• Develop and implement comprehensive digital marketing strategies aligned with business objectives, including SEO, SEM, content marketing, social media marketing, email marketing, and affiliate marketing.
• Manage and optimize the company's website and social media profiles to maximize reach and engagement.
• Plan and oversee digital advertising campaigns across platforms like Google Ads, Facebook, Instagram, and LinkedIn, ensuring effective budget allocation and ROI.
• Create compelling and relevant content strategies to attract and retain target audiences.
• Analyze market trends, competitor activities, and customer insights to identify new opportunities and threats.
• Utilize analytics tools (e.g., Google Analytics) to track, measure, and report on the performance of all digital marketing campaigns, providing actionable insights and recommendations.
• Manage and mentor junior marketing team members (if applicable in a remote setting).
• Collaborate with internal teams, including sales, product development, and creative services, to ensure cohesive brand messaging and campaign execution.
• Stay up-to-date with the latest digital marketing tools, trends, and best practices, experimenting with new channels and technologies.
• Drive continuous improvement in digital marketing performance through A/B testing and data-driven decision-making.

• Bachelor's degree in Marketing, Digital Communications, Business, or a related field. Master's degree is a plus.
• Minimum of 7 years of experience in digital marketing, with a strong focus on strategy development and execution.
• Proven expertise in SEO, SEM, content marketing, social media management, email marketing, and paid advertising.
• Demonstrated success in developing and executing campaigns that have driven significant lead generation and revenue growth.
• Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
• Advanced analytical skills with the ability to interpret complex data and translate it into strategic insights.
• Excellent written and verbal communication skills.
• Strong understanding of user experience (UX) principles and conversion rate optimization (CRO).
• Ability to thrive in a fast-paced, remote work environment and manage multiple projects simultaneously.

• Develop and implement integrated digital marketing strategies to achieve business goals.
• Manage and optimize campaigns across SEO, SEM, social media, email, and content marketing.
• Conduct market research and competitive analysis to identify growth opportunities.
• Define target audiences and craft compelling messaging for diverse segments.
• Track, analyze, and report on campaign performance using analytics tools.
• Collaborate with internal teams and external agencies to execute marketing initiatives.
• Manage digital marketing budgets and ensure efficient allocation of resources.
• Stay updated on emerging digital marketing trends and technologies.
• Foster a culture of experimentation and continuous improvement in digital marketing efforts.

• Proven experience in developing and executing successful digital marketing strategies.
• Strong knowledge of SEO, SEM, social media marketing, content strategy, and email marketing.
• Proficiency with analytics platforms (e.g., Google Analytics) and marketing automation tools.
• Excellent analytical, problem-solving, and strategic thinking skills.
• Strong project management and communication abilities.
• Experience in managing digital marketing budgets.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.
• Ability to thrive in a remote, collaborative environment.

• Develop and own the comprehensive marketing strategy, encompassing market positioning, brand narrative, target audience segmentation, and go-to-market plans.
• Conduct in-depth market research, competitor analysis, and consumer insights to identify opportunities and inform strategic decisions.
• Oversee the strategic planning and execution of integrated marketing campaigns across all relevant channels, including digital, traditional media, PR, and events.
• Define key marketing metrics and KPIs, establishing robust reporting mechanisms to track performance, measure ROI, and drive continuous improvement.
• Collaborate closely with sales, product development, and other cross-functional teams to ensure marketing strategies are aligned with business goals and product roadmaps.
• Lead and mentor a high-performing marketing team, fostering a culture of innovation, accountability, and data-driven decision-making.
• Manage the overall marketing budget, ensuring efficient allocation of resources to maximize impact.
• Build and maintain strong relationships with key external partners, agencies, and influencers.
• Champion brand consistency and ensure the brand message is effectively communicated across all touchpoints.
• Stay abreast of emerging marketing trends, technologies, and best practices, incorporating them into strategic planning.
• Develop thought leadership content and represent the company at industry events as required.

• MBA or Master's degree in Marketing, Business Administration, or a related field.
• 10+ years of progressive experience in marketing leadership roles, with a strong emphasis on strategy development and execution.
• Proven track record of successfully developing and implementing integrated marketing strategies that have driven significant business growth.
• Deep understanding of market research methodologies, consumer behavior, and brand management.
• Extensive experience with various marketing disciplines, including digital marketing (SEO, SEM, social media, content), traditional advertising, PR, and events.
• Exceptional analytical, strategic thinking, and problem-solving skills.
• Demonstrated ability to lead, motivate, and develop high-performing teams.
• Strong financial acumen and experience managing large marketing budgets.
• Excellent communication, presentation, and negotiation skills.
• Experience in a competitive B2B or B2C market is essential.

• Develop and implement innovative digital marketing strategies for a wide range of clients.
• Oversee the execution of SEO, SEM, social media, content, email, and paid advertising campaigns.
• Conduct thorough market research, competitor analysis, and audience segmentation.
• Define key performance indicators (KPIs) and establish benchmarks for success.
• Utilize analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor campaign performance and derive actionable insights.
• Manage and optimize digital advertising budgets to maximize ROI.
• Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performance culture.
• Stay current with the latest digital marketing trends, technologies, and best practices.
• Present strategic plans and performance reports to clients and internal stakeholders.
• Identify opportunities for cross-selling and up-selling digital marketing services.
• Ensure all digital marketing efforts are aligned with client business goals.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 6 years of experience in digital marketing, with at least 3 years in a strategic or leadership role.
• Proven track record of developing and executing successful digital marketing campaigns that drive measurable results.
• Expertise in SEO, SEM, social media marketing, content strategy, and paid media.
• Proficiency with digital marketing tools and platforms (e.g., Google Ads, Meta Ads Manager, HubSpot, SEMrush).
• Strong analytical skills with the ability to interpret complex data sets.
• Excellent communication, presentation, and interpersonal skills.
• Experience in managing client relationships and delivering strategic counsel.
• Demonstrated leadership qualities and the ability to motivate a team.
• A creative mindset with a focus on innovation and continuous improvement.

• Develop and execute a holistic digital marketing strategy aligned with business objectives.
• Oversee and manage all digital marketing channels, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing.
• Define key performance indicators (KPIs) and implement robust tracking and reporting mechanisms.
• Analyze campaign performance, identify trends, and provide actionable insights to optimize strategies and improve ROI.
• Manage the digital marketing budget, ensuring efficient allocation of resources.
• Lead, mentor, and develop a team of digital marketing specialists.
• Collaborate with content creators, designers, and web developers to produce engaging and high-converting marketing materials.
• Stay current with the latest digital marketing trends, technologies, and best practices.
• Conduct market research and competitive analysis to identify new opportunities and threats.
• Ensure brand consistency and adherence to brand guidelines across all digital platforms.
• Manage relationships with external agencies and vendors as needed.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Master's degree preferred.
• Minimum of 6 years of progressive experience in digital marketing, with a proven track record of success in developing and executing strategies.
• Demonstrated expertise in SEO, SEM (Google Ads, Bing Ads), social media advertising (Facebook, Instagram, LinkedIn), email marketing platforms (e.g., Mailchimp, HubSpot), and content management systems (CMS).
• Strong analytical skills with proficiency in Google Analytics, Adobe Analytics, or similar tools.
• Experience with marketing automation platforms and CRM systems.
• Excellent leadership, project management, and communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Creative thinking and problem-solving abilities.
• Experience in A/B testing and conversion rate optimization (CRO).
• A strong understanding of customer journey mapping and user experience (UX) principles.