511 Marketing Analysis jobs in the United Kingdom

Job Title: Head of Consumer Insights

Location: Any Hub ( Cumbernauld, Middlebrook, Milton Keynes or London)

Contract and working pattern: Permanent, Hybrid (3 days in office), 37.5 hours

Are you ready to Be Your Best Barr None? 

Lets Grow!

We are all about Being Your Best Barr None and having a career with real Moments that Matter!

Employing around 850 people across the UK, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.

For 150 years AG Barr has been building great brands and is home to some of the nations favourite flavours.

At our core is  IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand, Boost making every moment better with a caffeine kick, hydration hit or tasty treat, and FUNKIN where real fruit means authentic taste.

We also have a number of exciting owned brands within our portfolio including MOMA, which crafts quality oats into great tasting oat drinks and porridges.

There's never been a better time to join us!

What we’re looking for…

AG Barr is growing our business through Building Great Brands.

We believe that understanding our customers is the cornerstone of our success. We are a fast-paced, innovative, and collaborative team looking for a leader to champion the voice of the consumer and drive our business forward.

We are seeking a Head of Consumer Insights to champion the voice of our customers and drive our business forward. In this critical role, you'll uncover deep, actionable insights that will directly shape our brand strategy, product development, and marketing communications. We're looking for a master storyteller who can transform data into powerful, clear narratives that inspire action across the business.

Your responsibilities will include.

As our new Head of Consumer Insights, you will:

• Strategic Leadership: Develop a consumer insights roadmap, partner with leadership to answer critical business questions, and champion a data-driven, consumer-centric culture.
• Research & Analysis: Lead all research projects from start to finish—including brand tracking, segmentation, and concept testing—and synthesize data from various sources to build a holistic view of the consumer.
• Brand Partnership: Act as a strategic partner to brand teams by analyzing brand health and helping to refine communications and creative briefs.
• Storytelling & Communication: Transform complex research into clear, influential insights and compelling presentations for all levels of the business.
• Management: Manage the departmental budget and key relationships with external research agencies.
  

What you’ll bring.

• Experience: 10+ years of experience in consumer insights, market research, or a related field, with at least 4+ years in a leadership or management role.
• Education: Bachelor's degree in Marketing, Psychology, Sociology, Economics, Statistics, or a related field.
• Proven track record: Can demonstrate business benefits of where insight has been deployed in recommending changes in brand strategy or innovation or creative development that has driven brand growth
• Methodological Expertise: Deep expertise across a full range of qualitative (e.g., focus groups, in-depth interviews, ethnography) and quantitative (e.g., surveys, conjoint analysis, A/B testing, segmentation) research methodologies.
• Analytical Skills: Exceptional analytical and quantitative skills with a proven ability to interpret and synthesise complex data from disparate sources.
• Business Acumen: Strong commercial awareness and the ability to connect consumer insights directly to business challenges and strategic objectives.
• Marketing expertise: Passionate about marketing and understanding how brands grow. Invests time keeping up to date with latest marketing thinking and  is able to give a critical perspective based on the evidence available. Shares that knowledge with senior leaders and is seen as the internal expert by the brand teams.
• Strategic Influencer: This person guides and shapes the direction of others' work through their expertise, thought leadership and vision, rather than through managerial authority
• Communication: World-class communication and storytelling skills. Ability to influence and build consensus among senior executives and cross-functional teams.

You will also value our AG Barr behaviours of Being Honest, Accountable, Connected and Brave.

What we offer…

We believe in creating a diverse and inclusive culture where your voice can be heard.  Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.

We look after our employees by offering a competitive salary and benefits package which includes;

• Uncapped bonus linked to business performance
• Defined contribution Pension
• 34 days holiday
• Flexible holiday trading
• Flexible cash pot to spend on benefits
• Healthcare Cash Plan
• Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
• Life assurance
• Save as you earn scheme
• Staff sales discount
• Free AG Barr products throughout your working day and staff sales
• Annual salary review 
• Ongoing professional development and access to Learning and Development programmes and content

And much more! 

To find out more about what it is like to work for AG Barr, please visit our careers platform here.

We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.

Speculative CVs from agencies will not be accepted.

Latest closing date for applications is 11th September 2025

Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!

#IND2

Do you have a passion for the UK food and drink industry?

We’re looking for a curious, driven Insight Analyst to deliver industry-leading research and opinion on the exciting and dynamic food and drink industry.

This is a fantastic opportunity to be part of a growing team, shaping the future of food and drink trends, and engaging with businesses across a range of sectors both in the UK and globally.

Key Accountabilities

• Producing best-in-class insight through reports, articles, presentations, and research outputs.
• Supporting primary research with operators, manufacturers, trade bodies, and research partners.
• Maintaining and developing AFH datasets, helping forecast growth and market opportunities.
• Delivering engaging client presentations and webinars, sharing insights that drive impact.
• Building your network with industry leaders and supporting collaborative projects.

People Profile

• Excellent writing and communication skills, with the ability to turn data and research into clear, actionable insights.
• Confident with Excel and PowerPoint, with experience handling data sets.
• Comfortable presenting to clients and stakeholders in person and virtually.
• Knowledge of qualitative and quantitative research methods (desirable).
• A curious, collaborative team player who thrives in a dynamic environment.

Why join?

• Be part of a progressive, forward-thinking research team making an impact across food and drink.
• Hybrid working with a healthy work–life balance.
• Competitive package including pension, bonus scheme, medical insurance, and flexible annual leave.
• Opportunities for personal and professional development, with support to grow your skills and network.

If you’re inquisitive, commercially minded, and passionate about food and drink, this is your chance to shape the insights that drive the future of the food and drink sector.

Future is the name behind market-leading brands and some of the world’s most popular media titles. We connect people to their passions through the high-quality content we create and the innovative technology we pioneer. 

We're looking for a Brand Marketing & Strategy Director to play a critical role in shaping the future of our leading media brands.

What you'll be doing.

Reporting to the Senior Marketing Director, you'll set the strategy to develop compelling and insight-driven brand propositions that deliver audience growth and engagement.

You'll be part of our marketing centre of excellence and will implement brand-building best practice across Future’s brands. You'll generate a deep understanding of our audiences and work cross-functionally to generate new brand strategies and ensure successful, measurable outcomes.

Experience that will put you ahead of the curve.

• Experience leading branding and brand strategy efforts for digital media brands
• Experience with media business models such as advertising, data, paid subscriptions
• Experience working with international brands and marketing teams 
• Line management experience

What's in it for you…

• Uncapped leave, because we trust you to manage your workload and time
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend and get rewarded when they join Future
• Wellbeing support with access to our Colleague Assistant Programmes
• Opportunity to purchase shares in Future, with our Share Incentive Plan

… Plus more great perks based on your location

Internal job family level Editorial 3

The expected salary range for this role is up to £80,000

This is a Hybrid role from any of our UK offices (Bath, London or Cardiff), working three days from the office, two from home

Who are we…

We’re Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.

We’ve got ambitious plans that further build on our growth momentum and unlock new opportunities – and we’re looking for driven people who want to be a part of it!

Our Future, Our Responsibility - Inclusion and Diversity at Future

We have a voice and we’re going to use it. We promote diversity and inclusion not just in our recruitment processes, but everything we do. We’re an equal opportunity employer and we will continue to ensure our recruitment process is free of bias and our workplaces are inclusive, positive, free of discrimination and respecting of all backgrounds and beliefs. Our culture is underpinned by our values and employees - current and future - are treated with respect and fairness.

Please let us know if you need any reasonable adjustments made so we can give you the best experience!

Find out more about Our Future, Our Responsibility on our website.

Requirements

Benefits

• Develop and implement cutting-edge digital marketing strategies aligned with business goals and target audience.
• Oversee all digital marketing channels, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing.
• Manage and mentor a team of digital marketing specialists, fostering a collaborative and high-performing environment.
• Conduct in-depth market research and competitor analysis to identify new opportunities and trends.
• Set clear KPIs and track campaign performance using analytics tools, providing regular reports on key metrics and insights.
• Optimize digital campaigns for lead generation, conversion rates, and customer engagement.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
• Collaborate with product development, sales, and creative teams to ensure integrated marketing efforts.
• Stay abreast of the latest digital marketing tools, technologies, and best practices.
• Develop and execute A/B testing strategies to improve campaign effectiveness.
• Drive innovation in digital marketing approaches and explore emerging platforms.
• Ensure brand consistency and messaging across all digital touchpoints.

• Master's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 8 years of progressive experience in digital marketing, with at least 3 years in a leadership or management role.
• Proven track record of developing and executing successful digital marketing strategies that have driven significant business results.
• Deep understanding of SEO, SEM, PPC, social media marketing, email marketing, content marketing, and analytics.
• Expertise in using digital marketing tools such as Google Analytics, Google Ads, SEMrush, HubSpot, Mailchimp, and various social media management platforms.
• Strong analytical and data interpretation skills, with the ability to translate data into actionable insights.
• Excellent leadership, communication, and interpersonal skills.
• Demonstrated ability to manage budgets and project timelines effectively.
• Experience in leading remote teams is highly desirable.
• Creative thinking and problem-solving abilities.
• Certification in Google Ads, Google Analytics, or other relevant marketing platforms is a plus.

• Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, email marketing, content marketing, and paid advertising.
• Define key performance indicators (KPIs) and set ambitious targets for digital marketing campaigns.
• Oversee the creation and execution of engaging content tailored for various digital platforms.
• Manage and optimize paid advertising campaigns (e.g., Google Ads, social media ads) to maximize ROI.
• Lead and mentor a team of digital marketing specialists, fostering collaboration and professional development.
• Analyze website traffic, campaign performance, and user behavior to identify trends and opportunities for improvement.
• Stay ahead of the curve on the latest digital marketing trends, technologies, and best practices.
• Collaborate with product, sales, and other marketing teams to ensure a cohesive brand message and integrated marketing approach.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
• Report on campaign performance and provide strategic recommendations to senior leadership.

• Develop and execute a holistic digital marketing strategy aligned with business goals.
• Manage and optimize all digital marketing channels, including SEO, SEM, social media, email marketing, content marketing, and affiliate programs.
• Oversee the creation of engaging and high-converting marketing content.
• Analyze campaign performance, identify key insights, and implement data-driven optimizations.
• Manage the digital marketing budget and allocate resources effectively to maximize ROI.
• Lead, mentor, and inspire a team of digital marketing specialists.
• Conduct market research and competitor analysis to identify new opportunities.
• Collaborate with product, sales, and customer service teams to ensure a unified brand experience.
• Stay abreast of the latest digital marketing trends, tools, and best practices.
• Report on key marketing metrics and campaign performance to senior management.

• Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred.
• Minimum of 8 years of progressive experience in digital marketing, with at least 3 years in a strategic leadership role.
• Proven track record of developing and executing successful digital marketing campaigns that drive significant business growth.
• Expertise across all major digital marketing channels and analytics platforms (e.g., Google Analytics, SEMrush, HubSpot).
• Strong understanding of SEO, SEM, content strategy, social media marketing, and email automation.
• Excellent leadership, team management, and communication skills.
• Data-driven mindset with strong analytical and problem-solving abilities.
• Experience in e-commerce or a related fast-paced industry is a plus.
• Ability to thrive in a fully remote work environment.