30 Marketing Analyst jobs in London

Lead Marketing Analyst

Location: Fully remote (UK-based)
Salary: Up to £80k + 10% bonus

A long-established, consumer-focused digital business backed by private equity. The company is undergoing a significant transformation under new leadership, with a clear three-pillar growth strategy centred around:

1. Expanding and strengthening its core digital products.

2. Enhancing customer experience to drive engagement and loyalty.

3. Building stronger community connections and marketing reach.

The business is in the process of modernising its approach to data and analytics, with major work underway on evolving its subscription model and diversifying revenue streams.

This is a newly created position within the central Analytics, Data, and Engineering function, designed to add an extra layer of leadership within the marketing analytics space.

You'll take full ownership of the marketing analytics function , line-managing one Senior Analyst, and act as the go-to expert for marketing insight and reporting. You'll work closely with senior stakeholders across marketing, commercial, and product to ensure data-driven decision-making, presenting confidently at executive and board level.

• Leading a small analytics team delivering insights to guide marketing targeting, spend, and impact.

• Owning full-funnel, cross-platform customer analysis (web analytics, attribution partners, CDPs).

• Improving campaign decision-making through attribution, incrementality, and media mix modelling.

• Partnering with Data Science to build predictive models (LTV, churn).

• Owning and refining marketing forecast models for budget and performance planning.

• Using statistical analysis to optimise testing methodologies and outcomes.

• Developing best practice, transparent reporting, and actionable insights.

• Managing stakeholders across the business to improve marketing decisions.

• Building strong cross-functional relationships to promote a data-driven culture.

• Working with Data Engineering to manage data requirements and ensure quality deliverables.
  
  

Background

• Ideally from gaming, but open to e-commerce, ad-tech, or subscription/dating apps.

• Must have a strong B2C focus .

Experience

• Proven track record in marketing analytics.

• Comfortable leading and mentoring others.

• Strong stakeholder management and presentation skills.

• Line management experience (desirable but not essential).

Technical Skills

• SQL (essential).

• Power BI / Looker.

• Data visualisation expertise (Snowflake desirable).

• Knowledge of attribution, forecasting, incrementality testing, MMM, LTV/churn modelling (advantageous).
  
  

• ~£80k base salary + 10% bonus.

• Private healthcare (including dental).

• 6% pension contribution.

• Life insurance + employee assistance programme.

• Enhanced family leave.

• 25 days holiday + bank holidays (buy/sell option).

• Flexible working hours.
  
  

1. 1st stage: Zoom interview with senior marketing leadership.

2. 2nd stage: Take-home task + panel presentation.

3. 3rd stage: Final interview with executive team.

Job Title: Marketing Data Analyst
Location: London (Hybrid - 2-3 days/week in office)
Salary: £35,000

A well-established professional services firm is seeking a Marketing Data Analyst to support its growing analytics and insights team. This is an ideal role for someone with a keen eye for data, looking to build a strong foundation in analytics within a collaborative, commercially focused environment.

The Role:
You'll work alongside experienced analysts and business stakeholders, helping to transform raw data into clear, actionable insights. From data preparation and cleaning to supporting dashboards and regular reporting, you'll play a key part in driving smarter decision-making across the business.

What You'll Be Doing:

• Preparing, validating and analysing data from multiple internal systems

• Assisting with the creation and maintenance of dashboards and regular reports

• Supporting ad-hoc analysis and insight requests from across the business

• Working closely with the senior analytics team to continuously improve data processes

What We're Looking For:

• Strong Excel and data handling skills (SQL knowledge a plus)

• A methodical, detail-oriented approach to working with large datasets

• Some familiarity with data visualisation tools (e.g., Power BI or Tableau) is desirable

• Eager to learn, with a genuine interest in using data to solve business problems

• Quantitative degree from a leading university is essential

You'll be based in London 2-3 days a week, with flexibility around remote working. This is a great opportunity to start or build your career in a role where development and learning are encouraged.

Work environment: Fully remote whether you are based in the UK or abroad

Full-time contract

Start date: ASAP

Salary depending on experience and skills

Driftrock is the leading automotive marketing platform, powering customer generation for over 30 global automotive brands, such as BYD, Honda, Mercedes-Benz and Hyundai.

The automotive industry is undergoing its biggest change in decades with the EV transition and fierce competition. 

Driftrock’s software platform helps automotive brands navigate this new era, driving more vehicle sales with smarter, data-driven marketing. 

1st Party Data is the most powerful driver of insights, performance and helping drive more electric vehicle sales. We are looking for a naturally curious marketing data analyst to join the Driftrock team. 

As a small company, you will have a big impact on helping our customers drive marketing performance as well as new products, features, processes and data-driven culture in the company. 

We are a growing team of 25+, with teammates across the world in design & engineering, customer success, performance and commercial. As a result, you’ll have a huge impact on Driftrock’s culture, product, and how we work, and help steer the direction of ours and our clients’ data journey. 

We're a remote-first company, but we meet regularly in person if based in the UK and can provide flexible workspaces to give you the freedom to choose how and where you would like to work each day, irrespective of your location. 

We work with some of the world's biggest brands such as BMW, BYD and Mercedes-Benz, as well as some of the world's leading platforms, such as Amazon, Meta, Auto Trader and Google. We’re at the cutting edge of demand generation technology with plenty of exciting opportunities to unlock value from data as well as helping speed up the transition to electric vehicles

We are seeking a strategic and analytical Marketing Data Analyst to join our team. 

This position sits at the intersection of product development, customer success, and business intelligence. You will be responsible for transforming raw data into actionable insights for our clients,  drive product improvements, enhance customer value, and support business growth. This role requires both technical expertise in data analysis and the ability to translate complex findings into strategic recommendations. 

It is a unique role that will offer freedom to determine our roadmap and approach to data, whilst working closely with collaborative teams internally and externally to create insights & strategies from data gold mines. 

• Lead data architecture improvements to enhance accessibility and usability across teams
• Collaborate with engineering and product teams to develop the roadmap 
• Lead data reporting & insights for our customer success team in their regular meetings with customers
• Leverage machine learning and AI to provide tools & insights for customer growth

• Use data to enhance audience targeting strategies

• Be a part of an attribution team building and refining models 
• Support media planning of our agency partners

• Support Customer Services & New Business with data projects 

Requirements

• Bachelor's degree in Data Science, Statistics, Mathematics, Computer Science, or related field
• 3-5 years of experience in data analysis, preferably in marketing, digital advertising, or SaaS environments
• Proficiency in SQL and experience with BigQuery or similar cloud data warehouses
• Strong experience with data visualisation tools and dashboard creation
• Demonstrated ability to build predictive models and conduct statistical analysis
• Understanding of marketing metrics, attribution modeling, and customer journey analytics
• Familiarity or experience in advanced techniques such as machine learning, MMM and propensity modelling 

• Analytical Excellence: Ability to conduct complex analyses and derive meaningful insights from large datasets
• Technical Proficiency: Strong command of data tools and ability to work with engineering teams
• Business Acumen: Understanding of how data insights drive business value and growth
• Communication Skills: Ability to present complex findings to both technical and non-technical audiences
• Innovation Mindset: Proactive in identifying new opportunities for data-driven solutions
• Collaboration: Effective at working across teams including product, engineering, customer success, and sales
• Training & Enablement: Passion for democratising data and upskilling team members

This role provides an opportunity to shape our data strategy and directly impact product development and customer success. You'll work with cutting-edge technologies, have access to rich datasets, and collaborate with talented teams across the organisation. We offer competitive compensation, professional development opportunities, and the chance to build innovative data solutions that drive real business value and will shape the automotive marketing industry. 

Benefits

• A holiday entitlement of 24 days, increasing a day each year, capped at 28 **
• Budget to attend conferences or courses to further your development.
• Flexibility to take courses or time on personal goals.
• Maternity and Paternity - Family comes first, so we have a package that means you can spend the time you need with your growing family **
• Health plan covering medical cover as well as dental, vision, hearing, mental health, cancer, rewards points and more **
• Share options in the company with very favourable option agreements **
• A company pension scheme contribution **
• Discounts and perks with CharlieHR **
• Life Assurance and Income Protection policies ** 

** For employees based abroad, onboarding will be managed through an Employer of Record (EOR), benefits may vary depending on the country of residence, local laws, and regulations.

We will not be considering any recruitment agencies for this role.

"By applying for this job you hereby give us permission to store your data on our secure applicant tracking system and to contact you with regards to Driftrock job opportunities.

We process your data for recruitment purposes only. We would like to keep this data until our open role is filled. When that period is over, we will either delete your data or inform you that we will keep it in our database for similar future roles for subsequent 12 months.

Here’s a link to our privacy policy: . In this policy, you will find information about our compliance with GDPR (data protection law.) You can find how to send us a request to let you access your data that we have collected, request us to delete your data, correct any inaccuracies or restrict our processing of your data.

You have the right to lodge a complaint about the way we handle your data with the UK supervisory authority (Information Commissioner’s Office) or you can contact our DPO for more information or concerns.”