Digital Marketing Specialist - Performance Marketing

M1 2HF Manchester, North West £40000 Annually WhatJobs

Posted 7 days ago

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Job Description

full-time
Our client is a dynamic and growing company seeking a highly motivated Digital Marketing Specialist with a strong focus on Performance Marketing to join their team. This role is pivotal in driving customer acquisition and revenue growth through data-driven online advertising strategies. You will be responsible for planning, executing, and optimizing campaigns across various digital channels, including Search Engine Marketing (SEM), social media advertising, display advertising, and affiliate marketing. The ideal candidate will possess a deep understanding of performance metrics, A/B testing, audience segmentation, and budget management. You should be adept at leveraging analytics tools to track campaign performance, identify trends, and derive actionable insights to improve ROI. This position requires a proactive, analytical mindset, excellent communication skills, and a passion for staying ahead of the curve in the ever-evolving digital marketing landscape.

Responsibilities:
  • Develop, implement, and manage paid digital marketing campaigns across channels like Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and programmatic display networks.
  • Conduct keyword research, audience targeting, and competitive analysis to inform campaign strategies.
  • Create compelling ad copy and landing page content to optimize conversion rates.
  • Monitor campaign performance daily, making adjustments to bids, budgets, targeting, and creatives to maximize ROI.
  • Conduct A/B testing on ad variations, landing pages, and targeting parameters to identify best practices.
  • Analyze campaign data using tools such as Google Analytics, SEMrush, and platform-specific reporting to provide insights and recommendations.
  • Manage and allocate digital advertising budgets efficiently to achieve performance goals.
  • Stay up-to-date with the latest trends, technologies, and best practices in digital marketing and performance advertising.
  • Collaborate with content creators, designers, and web developers to ensure cohesive campaign execution.
  • Generate regular performance reports for management, highlighting key metrics, insights, and strategic recommendations.
  • Explore and test new digital channels and platforms for potential growth opportunities.

Qualifications:
  • Bachelor's degree in Marketing, Digital Media, Business, or a related field.
  • Minimum of 3 years of hands-on experience in performance marketing, SEM, and paid social media advertising.
  • Proven track record of successfully managing and optimizing paid digital campaigns that deliver measurable results (e.g., CPL, CPA, ROAS).
  • Proficiency with Google Ads, Facebook Ads Manager, and other major advertising platforms.
  • Strong analytical skills with expertise in Google Analytics and experience with data visualization tools.
  • Excellent understanding of A/B testing methodologies and conversion rate optimization (CRO).
  • Strong written and verbal communication skills.
  • Ability to work independently and manage multiple projects in a fast-paced environment.
  • Experience with affiliate marketing or other performance-based channels is a plus.
This is a remote position offering a competitive salary and benefits. The role is based in Manchester, Greater Manchester, UK , and offers a fantastic opportunity for a performance marketing expert to drive significant impact.
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Digital Marketing Specialist

M1 4JE Manchester, North West £40000 Annually WhatJobs

Posted today

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Job Description

full-time
Our client is seeking a results-driven Digital Marketing Specialist to join their innovative team. This fully remote position offers the flexibility to work from anywhere in the UK, collaborating with a dynamic team focused on driving online growth and engagement. You will be responsible for developing, implementing, and managing digital marketing campaigns across various channels to enhance brand visibility and achieve key marketing objectives. Your expertise will be crucial in managing social media strategies, executing email marketing campaigns, optimising SEO efforts, and contributing to content marketing initiatives. You will also assist in the planning and execution of paid advertising campaigns, monitor campaign performance using analytics tools, and provide regular reports on key metrics and insights.

The ideal candidate will possess a Bachelor's degree in Marketing, Communications, or a related field, with a proven track record of at least 3-5 years in digital marketing. Demonstrable experience in managing multiple digital marketing channels, including social media platforms (e.g., LinkedIn, Instagram, Twitter), email marketing software (e.g., Mailchimp, HubSpot), SEO best practices, and content management systems (e.g., WordPress) is essential. Proficiency in using digital analytics tools such as Google Analytics is required. Excellent written and verbal communication skills are paramount for remote collaboration and content creation. You should be a highly motivated, organised, and analytical individual with the ability to work independently and manage projects effectively in a remote setting. Creativity and a passion for staying abreast of the latest digital marketing trends are highly valued.

This is an exceptional opportunity to contribute to impactful marketing strategies for a growing company, offering significant autonomy and the ability to shape digital campaigns. Our client provides a competitive salary, comprehensive benefits, and opportunities for professional development in the ever-evolving digital marketing landscape. If you are a skilled digital marketer looking for a fully remote role where you can make a tangible impact, we encourage you to apply.
This advertiser has chosen not to accept applicants from your region.

Digital Marketing Specialist

M1 2BG Manchester, North West £35000 Annually WhatJobs

Posted 12 days ago

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Job Description

full-time
A dynamic and results-driven marketing agency is seeking a talented Digital Marketing Specialist to join their vibrant team in **Manchester, Greater Manchester, UK**. This role offers an exciting opportunity to manage and execute comprehensive digital marketing campaigns for a diverse portfolio of clients across various industries. You will be instrumental in driving online growth, enhancing brand visibility, and achieving measurable marketing objectives.

Key Responsibilities:
  • Develop and implement effective digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content marketing.
  • Manage and optimise paid advertising campaigns (e.g., Google Ads, social media ads) to maximise ROI.
  • Conduct keyword research and implement SEO best practices to improve website rankings.
  • Create engaging and compelling content for social media platforms, blogs, and websites.
  • Manage social media profiles, community engagement, and online reputation.
  • Plan and execute email marketing campaigns, including segmentation, automation, and performance tracking.
  • Analyse campaign performance using tools like Google Analytics, identifying insights and recommending improvements.
  • Monitor industry trends and competitor activities to inform strategy development.
  • Collaborate with design and content teams to create marketing assets.
  • Report on campaign performance and key metrics to clients and internal stakeholders.
  • Stay updated with the latest digital marketing tools, techniques, and best practices.
  • Assist in the development of client proposals and presentations.

Qualifications:
  • Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
  • Minimum of 3-5 years of experience in digital marketing, with a proven track record of successful campaign management.
  • Proficiency in SEO/SEM, social media marketing, email marketing, and content marketing strategies.
  • Experience with Google Ads, Facebook Ads Manager, and other advertising platforms.
  • Strong understanding of Google Analytics and other web analytics tools.
  • Excellent written and verbal communication skills.
  • Creative thinking and problem-solving abilities.
  • Ability to work effectively in a fast-paced agency environment and manage multiple projects simultaneously.
  • Team player with strong interpersonal skills.
  • Experience with marketing automation platforms is a plus.

This role is based in our modern **Manchester** office, fostering a collaborative and innovative work environment. If you are a passionate digital marketer ready to make a significant impact, we encourage you to apply.
This advertiser has chosen not to accept applicants from your region.

Digital Marketing Specialist

M1 1AA Manchester, North West £30000 Annually WhatJobs

Posted 12 days ago

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Job Description

full-time
Our client is looking for a creative and data-driven Digital Marketing Specialist to join their marketing team in Manchester, Greater Manchester, UK , operating remotely. This role is responsible for executing and optimising digital marketing campaigns across various channels to drive brand awareness, lead generation, and customer engagement. The ideal candidate will have a solid understanding of digital marketing principles, strong analytical skills, and a proven ability to deliver measurable results.

Key Responsibilities:
  • Developing and implementing digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content marketing.
  • Managing and optimising paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
  • Conducting keyword research and implementing SEO best practices to improve organic search rankings.
  • Creating engaging content for various digital platforms, including website copy, blog posts, social media updates, and email newsletters.
  • Analysing campaign performance using tools like Google Analytics, social media insights, and CRM data.
  • Providing regular reports on key marketing metrics, offering actionable insights and recommendations for improvement.
  • Collaborating with internal teams to ensure brand consistency and alignment of marketing efforts.
  • Staying up-to-date with the latest digital marketing trends, technologies, and best practices.
  • Managing the company's social media profiles, fostering community engagement and responding to inquiries.
  • Assisting with website updates and A/B testing to optimise user experience and conversion rates.
  • Supporting email marketing efforts, including list management, campaign creation, and performance tracking.
  • Monitoring competitor activities and market trends to identify new opportunities.
  • Contributing to the development of marketing collateral and promotional materials.
  • Working with external agencies or freelancers as needed.
A Bachelor's degree in Marketing, Communications, Business, or a related field is preferred. A minimum of 2-4 years of experience in digital marketing is required. Demonstrable experience in managing successful online advertising campaigns and a strong understanding of SEO/SEM principles are essential. Proficiency with Google Analytics, Google Ads, social media advertising platforms, and email marketing software is crucial. Excellent written and verbal communication skills, strong analytical capabilities, and attention to detail are necessary. Experience with content management systems (CMS) and basic graphic design skills are a plus. This is an exciting opportunity to contribute significantly to our client's digital growth.
This advertiser has chosen not to accept applicants from your region.

Senior Digital Marketing Specialist

M1 1AA Manchester, North West £40000 Annually WhatJobs

Posted 1 day ago

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Job Description

full-time
Our client is seeking a highly skilled and results-oriented Senior Digital Marketing Specialist to join our dynamic, fully remote team. In this role, you will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive website traffic, and generate leads. You will have a strong grasp of SEO, SEM, social media marketing, content marketing, email marketing, and analytics. The ideal candidate will possess a proven track record of creating and managing successful digital campaigns across various platforms, with a keen eye for data analysis and optimisation. This is a remote-first position, offering the flexibility to work from anywhere in the UK. You will collaborate closely with the marketing team, content creators, and sales departments to ensure cohesive campaign execution and achieve key performance indicators. Responsibilities include managing paid advertising budgets, optimising campaigns for maximum ROI, conducting keyword research, developing engaging content strategies, and analysing campaign performance through tools like Google Analytics. You will also stay abreast of the latest digital marketing trends and technologies to keep our strategies innovative and effective. Strong analytical skills, creativity, and excellent communication are essential for success in this role. You will play a vital role in driving online growth and achieving our marketing objectives. The ability to work independently and as part of a virtual team is critical. We are looking for a proactive individual who can take ownership of projects and deliver measurable results.

Responsibilities:
  • Develop and implement integrated digital marketing campaigns.
  • Manage and optimise SEO and SEM strategies to improve search engine rankings and drive traffic.
  • Plan and execute social media marketing initiatives to increase engagement and brand awareness.
  • Create and manage email marketing campaigns, including segmentation and automation.
  • Develop compelling content strategies and oversee content creation.
  • Analyse campaign performance using Google Analytics and other tools, providing regular reports.
  • Manage paid advertising budgets across platforms like Google Ads and social media ads.
  • Conduct keyword research and A/B testing to optimise campaign effectiveness.
  • Stay up-to-date with the latest digital marketing trends and best practices.
  • Collaborate with cross-functional teams to ensure consistent brand messaging.
Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 5+ years of experience in digital marketing.
  • Proven expertise in SEO, SEM, social media marketing, and content marketing.
  • Strong proficiency with Google Analytics, Google Ads, and social media advertising platforms.
  • Experience with email marketing platforms (e.g., Mailchimp, HubSpot).
  • Excellent analytical and data interpretation skills.
  • Creative thinking and problem-solving abilities.
  • Strong written and verbal communication skills.
  • Ability to work independently and manage multiple projects in a remote environment.
  • Experience with CRM systems is a plus.
This advertiser has chosen not to accept applicants from your region.

E-commerce Marketing Specialist

M1 2GN Manchester, North West £35000 Annually WhatJobs

Posted 2 days ago

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Job Description

full-time
Our client is seeking a creative and data-driven E-commerce Marketing Specialist to join their growing digital team. This role is based in Manchester, Greater Manchester, UK , and offers a fully remote working arrangement, allowing you to contribute from anywhere within the UK. The successful candidate will be responsible for developing and executing online marketing strategies to drive traffic, increase conversions, and enhance brand presence across various e-commerce platforms and social media channels. This is an exciting opportunity for a passionate marketer to make a significant impact on online sales and brand engagement.

Your responsibilities will include managing and optimizing paid advertising campaigns (e.g., Google Ads, Facebook Ads), developing engaging social media content, and implementing SEO best practices to improve organic search rankings. You will analyze website traffic, user behavior, and sales data to identify trends and opportunities for growth. This role requires a strong understanding of digital marketing tools, including Google Analytics, email marketing platforms, and social media management software. You will also be involved in creating compelling product descriptions, managing email marketing campaigns, and collaborating with the design team to ensure brand consistency across all online touchpoints.

The ideal candidate will have a proven track record in e-commerce marketing, with at least 3 years of experience. A Bachelor's degree in Marketing, Digital Media, Business, or a related field is preferred. You should possess excellent written and verbal communication skills, with a flair for creating captivating content. Strong analytical abilities and proficiency in interpreting marketing data are crucial. Experience with A/B testing, conversion rate optimization (CRO), and understanding customer journeys is highly valued. If you are a self-starter with a passion for digital marketing, social media, and driving online sales, this remote role offers a fantastic platform for career growth.

Responsibilities:
  • Develop and implement comprehensive e-commerce marketing strategies.
  • Manage and optimize paid advertising campaigns (PPC, Social Media Ads).
  • Create and curate engaging content for social media platforms.
  • Implement SEO strategies to improve website visibility and organic traffic.
  • Analyze website performance, user behavior, and sales data using Google Analytics.
  • Develop and execute email marketing campaigns to nurture leads and retain customers.
  • Collaborate with the design team on creative assets and landing pages.
  • Monitor industry trends and competitor activities to identify new opportunities.
  • Manage online brand reputation and customer reviews.
Qualifications:
  • Minimum of 3 years of experience in e-commerce marketing or digital marketing.
  • Proven success in managing paid advertising campaigns and social media marketing.
  • Strong understanding of SEO, SEM, and content marketing principles.
  • Proficiency in Google Analytics, Google Ads, and social media management tools.
  • Excellent copywriting and communication skills.
  • Experience with email marketing platforms and CRM systems.
  • Analytical mindset with the ability to interpret data and derive insights.
  • Bachelor's degree in Marketing, Digital Media, or a related field is preferred.
This advertiser has chosen not to accept applicants from your region.

E-commerce Marketing Specialist

M1 1AB Manchester, North West £30000 Annually WhatJobs

Posted 6 days ago

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Job Description

full-time
Our client is seeking an innovative and results-driven E-commerce Marketing Specialist to enhance their online presence and drive sales through digital channels. Based in or able to work flexibly around Manchester, Greater Manchester, UK , this role is pivotal in developing and executing strategies that boost website traffic, conversion rates, and customer engagement. You will be responsible for managing social media campaigns, optimizing product listings, implementing SEO strategies, and analyzing marketing performance. The ideal candidate will have a deep understanding of e-commerce platforms, digital marketing tools, and consumer behavior in the online space. This role involves creative content creation, A/B testing, and campaign management across various platforms. You will work closely with the sales and product development teams to ensure cohesive brand messaging and promotional activities. Key responsibilities include developing and managing paid advertising campaigns (e.g., Google Ads, social media ads), crafting compelling email marketing campaigns, managing social media content calendars, and engaging with online communities. You will also be responsible for monitoring website analytics, identifying trends, and providing actionable insights to improve marketing ROI. This hybrid role offers the flexibility to work from home and in the office, fostering collaboration while ensuring productivity. Responsibilities:
  • Develop and implement e-commerce marketing strategies
  • Manage social media presence and campaigns
  • Optimize website content for search engines (SEO)
  • Create and manage paid advertising campaigns
  • Develop and execute email marketing campaigns
  • Analyze website traffic and sales data
  • Conduct market research and competitor analysis
  • Collaborate with cross-functional teams
  • Stay updated on e-commerce and digital marketing trends
Qualifications:
  • Proven experience in e-commerce marketing
  • Strong understanding of SEO, SEM, and social media marketing
  • Proficiency with e-commerce platforms (e.g., Shopify, Magento)
  • Experience with analytics tools (e.g., Google Analytics)
  • Excellent content creation and copywriting skills
  • Strong project management abilities
  • Creative thinking and problem-solving skills
  • Bachelor's degree in Marketing or related field
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Senior Digital Marketing Specialist

M1 1AA Manchester, North West £45000 Annually WhatJobs

Posted 9 days ago

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Job Description

full-time
Our client is seeking a highly motivated and experienced Senior Digital Marketing Specialist to join their dynamic team in Manchester, Greater Manchester, UK . This role offers a hybrid working model, combining the flexibility of remote work with the collaborative environment of our office. The ideal candidate will be passionate about all things digital, with a proven track record of developing and executing successful online marketing campaigns. You will be responsible for a wide range of activities, including SEO/SEM, social media strategy, email marketing, content creation, and performance analytics.

Key Responsibilities:
  • Develop and implement comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer engagement.
  • Manage and optimize search engine marketing (SEM) campaigns across Google Ads, Bing Ads, and other platforms, ensuring maximum ROI.
  • Conduct in-depth keyword research and implement SEO best practices to improve organic search rankings.
  • Create compelling and engaging content for various digital channels, including website copy, blog posts, social media updates, and email newsletters.
  • Develop and execute social media strategies to build and nurture online communities, increase engagement, and drive traffic.
  • Plan and manage email marketing campaigns, including list segmentation, campaign automation, and performance tracking.
  • Utilize web analytics tools (e.g., Google Analytics) to monitor campaign performance, identify trends, and provide actionable insights.
  • Collaborate with cross-functional teams, including sales, product, and design, to ensure marketing initiatives are aligned with business objectives.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Manage marketing budgets effectively and report on campaign performance.
Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Minimum of 5 years of experience in digital marketing.
  • Proven experience in developing and executing successful SEO, SEM, social media, and email marketing campaigns.
  • Strong understanding of web analytics tools and data analysis.
  • Excellent written and verbal communication skills.
  • Proficiency in marketing automation platforms is a plus.
  • Creative thinking and problem-solving abilities.
  • Ability to work independently and as part of a team in a fast-paced environment.
If you are a results-oriented digital marketer looking for an exciting opportunity to make a significant impact, we encourage you to apply.
This advertiser has chosen not to accept applicants from your region.

Senior Digital Marketing Specialist

M1 1AB Manchester, North West £45000 Annually WhatJobs

Posted 10 days ago

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Job Description

full-time
Our client, a dynamic online retailer, is seeking a highly analytical and creative Senior Digital Marketing Specialist to drive their online presence. This position is fully remote, allowing you to contribute from anywhere within the UK.

As a Senior Digital Marketing Specialist, you will be responsible for developing, implementing, and managing impactful digital marketing campaigns across various channels. Your expertise will be crucial in increasing brand awareness, driving website traffic, and optimizing conversion rates. You will work closely with the e-commerce and content teams to ensure cohesive and effective marketing strategies.

Key Responsibilities:
  • Develop and execute comprehensive digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content marketing.
  • Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and Instagram Ads.
  • Conduct keyword research and implement SEO best practices to improve organic search rankings.
  • Create engaging and shareable content for social media platforms and other digital channels.
  • Develop and execute email marketing campaigns, including list segmentation, campaign creation, and performance analysis.
  • Monitor, analyze, and report on the performance of all digital marketing campaigns using tools like Google Analytics.
  • Identify trends and insights, and optimize campaigns based on data-driven recommendations.
  • Collaborate with the design and content teams to create compelling marketing assets.
  • Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
  • Manage the digital marketing budget effectively to maximize ROI.
  • Test and optimize landing pages and user funnels for improved conversion rates.
  • Provide insights and recommendations for website improvements to enhance user experience and conversion.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 5 years of experience in digital marketing, with a proven track record of successful campaign management.
  • In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing principles.
  • Hands-on experience with Google Ads, Facebook Ads Manager, and other relevant advertising platforms.
  • Proficiency in Google Analytics and other web analytics tools.
  • Strong understanding of A/B testing and conversion rate optimization techniques.
  • Excellent analytical, problem-solving, and reporting skills.
  • Creative mindset with strong writing and communication abilities.
  • Ability to work independently and manage multiple projects effectively in a remote environment.
  • Experience with marketing automation tools is a plus.
  • Familiarity with e-commerce platforms is advantageous.

This is an excellent opportunity for a skilled digital marketer to contribute significantly to our online growth and customer engagement initiatives, working entirely remotely.
This advertiser has chosen not to accept applicants from your region.

E-commerce Marketing Specialist

M1 1AE Manchester, North West £35000 Annually WhatJobs

Posted 12 days ago

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Job Description

full-time
Our client is looking for an ambitious and results-driven E-commerce Marketing Specialist to join their vibrant team in **Manchester, Greater Manchester, UK**. This role is integral to driving online sales and enhancing brand presence across various digital platforms. You will be responsible for developing and executing integrated marketing campaigns that span social media, email marketing, SEO/SEM, and content marketing to boost customer engagement and conversion rates. This is an office-based position, fostering a collaborative environment for brainstorming and strategy execution. You will analyze campaign performance, identify areas for optimization, and stay abreast of the latest digital marketing trends. Key responsibilities include:
  • Developing and implementing comprehensive e-commerce marketing strategies to increase online sales and customer acquisition.
  • Managing and optimizing social media advertising campaigns across platforms like Facebook, Instagram, and Pinterest.
  • Creating engaging content for social media, email newsletters, and the company blog.
  • Planning and executing email marketing campaigns, including segmentation, automation, and A/B testing.
  • Monitoring and improving Search Engine Optimization (SEO) and Search Engine Marketing (SEM) efforts.
  • Analyzing website traffic and sales data using tools like Google Analytics to track campaign performance and identify trends.
  • Collaborating with the design and web development teams to ensure a seamless user experience and effective conversion pathways.
  • Conducting market research and competitor analysis to identify new opportunities and stay ahead of the curve.
  • Managing affiliate marketing programs and influencer collaborations.
  • Reporting on key marketing metrics and providing actionable insights to management.
The ideal candidate will have a proven track record in e-commerce marketing, with at least 3 years of experience. Strong understanding of digital marketing channels, including SEO, SEM, social media, and email marketing, is essential. Proficiency in Google Analytics and experience with e-commerce platforms (e.g., Shopify, Magento) are required. Excellent copywriting, analytical, and project management skills are a must. If you are a creative thinker with a passion for driving online growth and possess a keen understanding of consumer behaviour in the digital space, we encourage you to apply for this exciting role in **Manchester, Greater Manchester, UK**.
This advertiser has chosen not to accept applicants from your region.
 

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