6,825 Marketing Automation Manager jobs in the United Kingdom

• Develop and execute a comprehensive marketing automation strategy aligned with business goals.
• Manage the day-to-day operations of the marketing automation platform (e.g., HubSpot, Marketo, Pardot), including campaign creation, execution, and monitoring.
• Design and implement automated workflows for lead nurturing, customer onboarding, and re-engagement.
• Segment customer databases for targeted marketing campaigns based on demographics, behaviour, and lifecycle stage.
• Collaborate with content, demand generation, and product marketing teams to ensure alignment and optimise campaign performance.
• Analyse campaign performance metrics, website traffic, and lead quality, providing actionable insights and recommendations for improvement.
• Manage CRM integration with the marketing automation platform, ensuring data accuracy and integrity.
• Stay current with marketing automation best practices, emerging technologies, and industry trends.
• Develop and maintain documentation for marketing automation processes and procedures.
• Conduct A/B testing on emails, landing pages, and workflows to optimise conversion rates.

• Proven experience as a Marketing Automation Manager, Marketing Operations Specialist, or similar role.
• In-depth knowledge and hands-on experience with leading marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Eloqua).
• Strong understanding of CRM systems (e.g., Salesforce) and their integration with marketing automation tools.
• Excellent analytical skills with the ability to interpret complex data and translate it into strategic recommendations.
• Experience with email marketing best practices, deliverability, and analytics.
• Proficiency in HTML/CSS for email template creation and editing is a plus.
• Exceptional project management and organisational skills.
• Strong communication and collaboration abilities to work effectively with cross-functional teams.
• Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.

Digital Marketing Manager role in a midsized law firm. Primarily focusing on the website and content management. Birmingham based with hybrid working. Salary up to £55,000.

This midsized international law firm is about to embark on a new website project, and is looking for a new Digital Marketing Manager to develop this, but also shape the strategy beyond this project. The role will primarily focus on the website and wider content management, as well as working with the PR and social media teams to ensure a cohesive digital marketing strategy.

Long term, the role will also have the opportunity to hire a Digital Marketing Assistant to support.

The firm is looking for someone with strong experience of web projects under their belt, and excellent knowledge of SEO, analytics and digital campaigns. The firm want to be data driven in the way they approach these campaigns, and this person will drive that. Experience of Sitecore and/or Umbraco would be desirable.

Experience in a professional services firm or a comparable corporate environment is essential. As well as strong exposure to managing senior stakeholders and influencing them.

Digital Marketing Manager – Help Our Client Shape the Future of Marketing

Salary: £40,000 – £0,000 DOE

Location: Remote (UK-based) / Hybrid / Flexible remote role with team meetings in Worthing, West Sussex

Contract: Full-time

Our client is a small and ambitious marketing agency, and they are looking for a hands-on Digital Marketing Manager to work alongside their founder in driving growth, innovation, and client success.

This is not a “sit back and delegate” role – it’s for someone who’s ready to roll up their sleeves and get stuck into every aspect of marketing delivery while helping to shape the future of the business.

If you thrive on switching between PPC campaigns, client automation journeys, and direct client interaction, keep reading. This role is hands-on, varied, and offers the chance to work directly alongside the founder to help shape the future of the agency.

What You’ll Be Doing

This is a client-facing position where you’ll need to pivot between clients efficiently, switching between tactical execution and higher-level strategy.

You’ll split your time between:

• PPC campaign management: Creating, optimising, and reporting on Google Ads, Microsoft Ads and paid social campaigns.
• Marketing automation: Building and refining client automation journeys in our client’s Smarter automation platform (powered by HighLevel) to nurture leads, unify marketing assets, and drive conversion.
• Client relationship management: Acting as the day-to-day point of contact for clients, ensuring campaigns run smoothly, and spotting opportunities to improve results.
• Business evolution: You’ll play a key role in how our client evolves as a business over the next 18 – 36 months, with AI-powered automation becoming a major driver of client success.

Responsibilities:

• Manage, optimise, and scale PPC campaigns across ad platforms.
• Write and refine compelling ad copy, landing page text, and automation content that drives clicks and conversions.
• Design and implement automation workflows for lead generation, nurturing, and conversion.
• Analyse campaign performance and present results clearly to clients.
• Collaborate with the founder to refine strategies and deliver high-quality client outcomes.
• Spot opportunities to improve account performance and suggest enhancements.
• Balance multiple client accounts, ensuring projects are delivered on time and to a high standard.

What They’re Looking For:

• A strong grounding in marketing, ideally with experience in both strategy and execution.
• Tech-savvy with the ability (and appetite) to master complex platforms.
• Proven experience in PPC management and marketing automation (ideally in an agency or multi-client environment).
• Comfortable working directly with clients, explaining technical ideas clearly and building trust.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Highly organised with the ability to switch between accounts and priorities quickly.
• A problem-solver who can work independently but enjoys collaborating as part of a team.
• A self-starter who thrives in a small, entrepreneurial environment.

Nice To Have:

• Familiarity with HighLevel or similar automation platforms.
• Knowledge of AI tools and their application in marketing.

What They Offer:

• Salary of £40,000 – £50,000 DOE. < i>
• Flexible remote working, with team meets in Worthing, West Sussex.
• Direct mentorship and collaboration with the founder.
• The opportunity to grow with the business and shape your role as they grow.
• A collaborative, small-team environment where your work truly makes a difference.

Future Growth

This role is designed to grow with the right person. For a mid-level marketer, you’ll receive guidance, training, and the chance to step up. For someone more experienced, you’ll have the autonomy to set strategy and act as a senior partner in client delivery.

If you’re a senior-level marketer who loves both strategy and execution – and you want to be part of building something exciting – our client would love to hear from you.

Apply now and help them make marketing simply smarter.

About Our Client

Our client is a data-driven digital agency helping ambitious businesses grow through smarter marketing strategies. They bring together paid media, marketing automation, and supporting digital services to deliver measurable results that go beyond clicks and campaigns.

Digital Account Manager

Location: Hybrid (12 days a month in the office — you choose the days!)

Salary: £35,000 – £45,000 (depending on experience)

Experience: 2–3+ years

About the Role

We’re on the lookout for a Digital Account Manager who’s equal parts strategist, communicator, and all-round digital enthusiast.

You’ll be the bridge between clients and campaigns — translating goals into clicks, conversions, and happy customers. From Paid Social to Paid Search (and a dash of Programmatic — about 10%), you’ll keep things running smoothly and make sure performance is always on point.

If you love digital marketing, enjoy a good client chat, and know how to make data look sexy in a report — you’ll fit right in.

What You’ll Be Doing

• Managing a portfolio of awesome clients and helping them smash their goals
• Overseeing campaigns across Paid Social, Paid Search, and Programmatic
• Spotting opportunities, trends, and moments of “we can make this better!”
• Collaborating with internal teams to deliver work you’re proud of

Digital Account Manager

Location: Hybrid (12 days a month in the office — you choose the days!)

Salary: £35,000 – £45,000 (depending on experience)

Experience: 2–3+ years

About the Role

We’re on the lookout for a Digital Account Manager who’s equal parts strategist, communicator, and all-round digital enthusiast.

You’ll be the bridge between clients and campaigns — translating goals into clicks, conversions, and happy customers. From Paid Social to Paid Search (and a dash of Programmatic — about 10%), you’ll keep things running smoothly and make sure performance is always on point.

If you love digital marketing, enjoy a good client chat, and know how to make data look sexy in a report — you’ll fit right in.

What You’ll Be Doing

• Managing a portfolio of awesome clients and helping them smash their goals
• Overseeing campaigns across Paid Social, Paid Search, and Programmatic
• Spotting opportunities, trends, and moments of “we can make this better!”
• Collaborating with internal teams to deliver work you’re proud of