What Marketing Automation Manager Jobs are in the United Kingdom?

Location:  Poole

Hours:  Monday – Friday, 8am-5pm, 40 hours per week, hybrid working 2 days per week in the office, 3 days working from home

Salary:  Up to £45,000

Benefits:  22 days rising after 2 years, Holiday buy-back scheme, Pension, Monthly profit share bonus, on-site parking, Modern open plan offices, Free lunch every Friday, Unlimited office snacks, Company sick pay, Eye care vouchers, Birthday vouchers, LinkedIn Learning access, Employee Assistance Programme, Cycle to Work scheme, Charity dress-down Fridays, Company social and corporate events

Are you an experienced Marketing Automation professional with strong HubSpot, CRM and marketing operations experience? Do you enjoy using data and automation to improve the customer journey, generate better quality leads and provide meaningful insights that help drive business growth? Are you someone who enjoys improving processes, automating repetitive tasks and making marketing work smarter rather than harder?

If so, this could be a fantastic opportunity to join a successful, growing distribution business based in Poole where your ideas will genuinely make an impact.

We are looking for a commercially minded CRM and Marketing Automation Manager who enjoys combining technology, marketing and data to improve performance across the entire customer journey. This is a varied role where no two days are the same. You will work closely with both the sales and marketing teams, helping them make better decisions through accurate reporting, automation and meaningful insight.

As a CRM and Marketing Automation Manager, you will be responsible for:

• Managing and optimising the marketing automation platform
• Building automated customer journeys and lead nurturing campaigns
• Creating and improving workflows, lead scoring, and segmentation
• Supporting multi-channel marketing campaigns from set-up through to reporting
• Producing dashboards and reports that give clear commercial insight
• Monitoring campaign performance and recommending improvements
• Working with sales to improve lead management and pipeline visibility
• Maintaining CRM data quality and GDPR compliance
• Identifying opportunities to automate manual processes
• Supporting future system developments and integrations
• Keeping up to date with new marketing automation and AI technologies

What we are looking for as a CRM and Marketing Automation Manager:

• At least two years' experience working with marketing automation platforms
• HubSpot experience would be a real advantage
• Strong analytical skills and enjoys working with data
• Experience creating reports, dashboards and performance metrics
• Good understanding of CRM systems, lead management and customer journeys
• Experience working closely with both marketing and sales teams
• Excellent organisational skills and attention to detail
• The ability to explain technical information in a straightforward way
• A proactive approach and enjoys finding better ways of working
• Familiar with GDPR and best practice in data compliance and customer data handling
• Knowledge of Revenue Operations (RevOps), Google Analytics, WordPress or AI marketing tools would be beneficial but isn't essential.

If you're looking for a role where you can combine marketing, technology and data to make a real commercial impact, we'd love to hear from you.

Marketing & Sales Automation Manager
Poole, Dorset (On-site)
40,000 - 45,000 + Career Development + Pension + Additional Company Benefits

Are you a data-driven marketing automation professional with HubSpot experience, looking to play a pivotal role in optimising marketing and sales performance, driving revenue growth, and shaping the future of a growing organisation's marketing operations?

This is an exciting opportunity to join a forward-thinking business where you will take ownership of marketing and sales automation processes, helping to improve campaign performance, lead generation, customer engagement, and overall marketing ROI.

Working at the intersection of marketing, sales, technology, and data, you will be responsible for managing and enhancing the marketing automation ecosystem, building customer journeys, improving lead management processes, and delivering high-quality reporting and insights. You will collaborate closely with key stakeholders to ensure seamless execution of campaigns and complete visibility across the buyer journey.

The ideal candidate will have experience managing marketing automation platforms, strong analytical capabilities, and a commercial mindset. Experience with HubSpot, CRM systems, attribution modelling, reporting dashboards, and marketing operations will be highly advantageous.

The Role:

• Manage and optimise marketing and sales automation platforms, workflows, and lead nurturing programmes
• Build, launch, analyse, and improve multi-channel marketing campaigns
• Develop reporting dashboards, attribution models, and executive-level performance reports
• Improve lead scoring, lead routing, CRM processes, and revenue operations frameworks
• Act as the internal subject matter expert for the Marketing & Sales Hub
• Drive continuous optimisation through A/B testing, data analysis, and process improvements

The Person:

• Experience managing marketing automation platforms, ideally HubSpot
• Strong understanding of CRM systems, lead management, and sales operations
• Proven background in campaign execution, automation, and performance analysis
• Excellent analytical skills with the ability to translate data into actionable insights
• Experience working collaboratively with both marketing and sales teams
• Knowledge of attribution modelling, GDPR compliance, and revenue operations principles

Reference Number: BBH(phone number removed)

Rise Technical Recruitment Ltd acts an employment agency for permanent roles and an employment business for temporary roles.

The salary advertised is the bracket available for this position. The actual salary paid will be dependent on your level of experience, qualifications and skill set and will be decided by our client, the employer. Rise are not responsible or liable for any hiring decisions made by the end client.

We are an equal opportunities company and welcome applications from all suitable candidates.

• Manage and optimise the HubSpot Marketing & Sales Hub , ensuring best practice across marketing automation, workflows and CRM management.
• Plan, build and deliver multi-channel marketing campaigns, including email marketing, lead nurturing and automated customer journeys.
• Create and manage audience segmentation, lead scoring and lifecycle management to improve lead quality and conversion.
• Work closely with Marketing and Sales teams to ensure effective lead routing, qualification and pipeline visibility.
• Develop dashboards and reports to measure campaign performance, lead generation, ROI and sales pipeline activity.
• Analyse campaign performance and use data-driven insights to continually improve marketing effectiveness.
• Carry out A/B testing and campaign optimisation to increase engagement and conversion rates.
• Maintain CRM data quality, database integrity and GDPR compliance.
• Support ongoing HubSpot development, integrations and future system improvements.
• Keep up to date with developments in marketing automation, CRM technology and AI-driven marketing tools.

• Strong hands-on experience using HubSpot CRM  (Marketing Hub and/or Sales Hub).
• Experience with marketing automation, email marketing, customer journeys, lead nurturing and workflow creation.
• Good understanding of CRM management, lead scoring, segmentation and sales pipeline processes.
• Experience producing marketing reports, dashboards and campaign performance analysis.
• Strong analytical skills with the ability to turn data into actionable insights.
• Excellent project management and organisational skills.
• Knowledge of GDPR and CRM data management best practice.
• Experience within a B2B environment is essential. Experience within distribution, wholesale or FMCG would be advantageous.

• Competitive annual salary circa £45k 
• Company Bonus incentive
• Hybrid working arrangement 
• Free parking on site
• Additional employee benefits to be discussed (discounted products and services etc)
• Employee assistance programme
• Generous holiday allowance

Revenue Funnels | HubSpot | RightMessage | AI-Driven Personalisation

We generate thousands of enquiries every month.

Most businesses would kill for that problem. But attention without architecture is just noise. Enquiries that don’t convert. Leads that go cold. Revenue left on the table every single day.

We’re The Travel Franchise  — the UK’s leading travel franchise , voted Best Lifestyle Franchise in the world two years in a row. We help ambitious people leave jobs they’ve outgrown and build flexible travel businesses from home. The demand is there. What we need now is the infrastructure to make it work harder.

That’s where you come in.

We need a senior funnel builder who can take a clear commercial strategy and make it a functioning, intelligent, revenue-generating reality. No hand-holding. No endless briefing cycles. Just clean systems, airtight logic, and measurable outcomes.

The Role at a Glance:

Funnel & Marketing Automation Manager
Remote - UK
Competitive DOE
Immediate Start | High-Impact Commercial Sprint

Company: The Travel Franchise

Pedigree: UK’s leading travel franchise | Best Lifestyle Franchise in the world two years in a row

Your Background / Skills: Revenue Funnels, HubSpot, RightMessage, AI-Driven Personalisation, WordPress, Elementor, Marketing Automation, Direct Response Marketing

A year from now…

This is a sprint, not a permanent post — but the impact you leave will be felt long after. You’ll have had a great engagement if you move the needle on these three things:

1. Conversion rate on inbound enquiries — the funnels you’ve built are measurably turning more of our existing enquiry volume into booked calls and qualified pipeline.
2. System coherence — HubSpot, WordPress, Elementor and RightMessage are working as one seamless ecosystem. No gaps, no leaks, no manual workarounds.
3. Personalisation at scale — every prospect landing on our website sees a message built for them, based on their behaviour. Generic is gone.

This Role

You’re a thinking implementer. You don’t just build what you’re told — you read the brief, spot the edge cases, flag the logical gaps, and suggest structural improvements before a single workflow goes live.

You understand direct response marketing. You know that a funnel only works if the logic is airtight — the right person, seeing the right message, at the exact right moment.

You’ve built systems that do exactly that, at scale, and you can prove it.

You’ll own the build from structure through to live deployment. That means decisions, not just execution.

What You’ll Build

• Advanced sales funnels: Multi-step funnels inside HubSpot and high-converting landing pages that drive real revenue and booked calls.
• Intelligent routing: Map out the entire customer journey and eliminate the drop-off points where leads go cold.
• Behaviour-based automation: Intelligent nurture sequences and branching logic based on intent — so the right prospects see exactly the right messaging.
• Dynamic personalisation: Use RightMessage to ensure every prospect sees a highly personalised offer on our website based on their specific behaviour.
• System integration: Connect HubSpot, WordPress, Elementor and RightMessage into one seamless, high-performing ecosystem.
• AI and testing: Implement AI tools to accelerate your workflow, set up copy variations, and test smarter routing logic.

Here’s where we see you need experience to kick ass at this role:

• HubSpot, deeply — workflows, sequences, pipeline management, reporting. Not surface-level familiarity. Actual fluency.
• RightMessage or equivalent personalisation tools — you know how to map visitor behaviour to dynamic content and make it feel native, not bolted on.
• WordPress and Elementor — comfortable enough to build and adjust landing pages without needing a developer for every change.
• Direct response marketing principles — you understand buyer psychology, funnel architecture, and what actually reduces friction at each stage of a decision.
• AI tools in a marketing context — you use them as a genuine accelerant, not a novelty.
• System integration — you’ve wired platforms together before and know how to make them talk to each other cleanly.

This Role Is Not for You If…

• You’ve only ever built simple email sequences.
• You need every line of copy written for you before you can build.
• You primarily advise rather than build.
• You’re not comfortable owning technical and structural decisions inside a funnel.

The Rewards for You

You’ll be working with one of the UK’s most awarded travel franchise businesses on a high-impact, commercially critical project. This is the kind of engagement that makes a portfolio — measurable results, clear brief, serious platform to build on.

• Rate: Competitive day rate or project rate, dependent on experience — open to a conversation.
• Flexibility: Fully remote. You set your working pattern; we care about the output.
• Scope: High-autonomy sprint with real commercial impact from day one.
• Start: Immediate. We’re ready to move when you are.

Who Are We?

We’re The Travel Franchise — a multi-award-winning travel franchise business, voted Best Lifestyle Franchise in the world two years in a row. Based in Bournemouth, we help home-based travel consultants build thriving businesses while creating genuinely memorable experiences for their customers.

We’re not looking for someone to dip their toes in. We’re looking for someone who sees this brief and immediately starts thinking about how they’d build it.
If that’s you, we want to hear from you.

Apply now and show us what you’ve built.

Application notice. We take your privacy seriously. As you might expect you may be contacted by email, text or telephone. Your data is processed by our talent partner RR (Recruitment Revolution) on the basis of their legitimate interests in fulfilling the recruitment process. Please refer to their Data Privacy Policy & Notice on their website for further details.

We are looking for a highly analytical and commercially minded Marketing & Sales Automation Manager on behalf of our amazing client, based in Poole, to drive the performance, optimisation, and scalability of our client’s marketing and sales operations.

This is a pivotal role that sits at the intersection of marketing, sales, data, technology, and revenue generation. You will be responsible for managing and optimising our marketing automation ecosystem, ensuring campaigns are executed seamlessly, leads are nurtured effectively, reporting is accurate, and sales and marketing teams have complete visibility of performance across the buyer journey and use of HubSpot.

You will own the implementation, optimisation, and continuous improvement of marketing and sales automation processes, with a strong focus on data analytics, attribution modelling, lead management, campaign performance, reporting, and revenue operations making use of HubSpot.

The ideal candidate combines technical expertise with commercial awareness and thrives on transforming data into actionable insights that accelerate pipeline growth and improve marketing ROI.

• Job title: Marketing & Sales Automation Manager
• Contract type: Permanent
• Hours: 40 hours per week, Monday to Friday, 8:00 am to 5:00 pm. This is an on-site role, with some flexibility considered for the right candidate.
• Location: Poole
• Holiday: 30 days paid (inc. Bank holidays)

• Marketing Automation & Campaign Execution
• Manage and optimise the marketing automation platform, ensuring best-practice use of workflows, nurturing programmes, lead scoring, segmentation, and campaign automation.
• Collaborate with marketing teams to plan, build, launch, monitor, and optimise multi-channel campaigns.
• Lead the implementation of email marketing campaigns, including segmentation, content set-up, automation workflows, tracking, testing, optimisation, and performance reporting.
• Develop automated customer journeys that improve engagement, lead conversion, and customer retention.
• Ensure campaign data is captured accurately across all marketing and sales touchpoints.
• Drive continuous improvement of lead generation and lead nurturing processes.
• Continuously update and optimise lead lifecycle processes and lead scoring systems
• Maintain data hygiene, database accuracy, and account health in line with the latest GDPR best practices.

• Minimum 2 years’ proven experience managing marketing and sales automation platforms; HubSpot experience is highly desirable.
• Strong understanding of marketing campaign implementation and optimisation.
• Experience building, executing, and analysing automated marketing programmes.
• Strong knowledge of marketing attribution models and customer journey mapping.
• Experience creating dashboards, reports, and performance measurement frameworks, with the ability to define, track, and interpret KPIs that measure marketing and sales effectiveness.
• Excellent data analysis skills with the ability to interpret complex datasets and communicate insights clearly.
• Experience working closely with both marketing and sales teams.
• Strong understanding of CRM systems, lead management, lead scoring, and pipeline reporting.
• Experience driving process improvements across marketing and sales operations.
• Strong project management and stakeholder management skills.
• Familiar with GDPR and best practices in data compliance and customer data handling.

• Bachelor’s degree in marketing, data analytics, or a related field preferred.
• Able to thrive in a fast-paced environment and adapt to shifting priorities.
• Experience in a fast-paced marketing team; B2B marketing experience is desirable.
• Strong commercial mindset; sales experience is advantageous.
• Knowledge of Revenue Operations (RevOps) principles.
• Familiarity with Smartsheet, Google Analytics, CMS (WordPress)
• Knowledge of AI-driven marketing automation technologies.

Agria Pet Insurance is one of the UK's leading specialist pet insurance providers. We only provide lifetime insurance for animals, so truly understand and care about our customers and their beloved pets - especially as most of our team are pet parents, and we're all animal-lovers. Our passion for pets means that we are trusted by The Royal Kennel Club, Lloyds and many other significant affinity partners to provide lifetime pet insurance in their names.

Working closely with animal welfare organisations, vets and breeders, gives us deep insight on what's best for pets. And we give back too - including supporting hundreds of animal rescues, protectingover 100,000 rescued animals, and through donations of over £2m to animal charities.

We are a strong, growing business, having doubled our GWP in the last 5 years, with a supportive ethos and family feel. We became one of the UK’s Best Workplaces™ in 2023, 2024, 2025 and again in 2026, we have the top 4 slots on Which? Best Buy pet insurance, are ranked 4.8 on Trustpilot (higher than any other pet insurance provider) and we are extremely proud to be the only carbon negative pet insurer in the UK.

We're looking for a commercially minded and customer-focused Marketing Automation Manager to join our Customer Marketing team. This is an exciting opportunity to play a key role in delivering acquisition, retention and customer communication strategies that drive business performance and enhance customer engagement.

You’ll be responsible for planning, building, testing and optimising omni-channel customer journeys across email, SMS and direct mail. Working closely with stakeholders across the business, you’ll use customer insight, data and marketing technology to deliver highly targeted and engaging communications throughout the customer lifecycle.

This role would suit someone who enjoys combining creativity, data and technology to deliver measurable results and customer-centric outcomes.

· Develop and deliver customer acquisition, retention and loyalty communication strategies that support business growth and customer engagement.

· Build, manage and optimise automated customer journeys across email, SMS and direct mail, ensuring communications are timely, relevant and effective.

· Own testing programmes across customer communications, using data and insight to continuously improve campaign performance and customer outcomes.

· Produce reporting, dashboarding and campaign analysis to identify trends, measure success and inform future activity.

· Collaborate with IT, MI, Operations and external partners to support CRM developments, customer data initiatives and marketing technology enhancements.

· Support cross-functional projects and continuous improvement initiatives, helping to deliver strategic objectives and enhance the customer experience.

• Proven experience in CRM, direct marketing or customer marketing, with a track record of improving customer engagement and conversion.
• Experience using marketing automation platforms such as Apteco FastStats, PeopleStage, Orbit, Dotdigital or similar.
• Strong analytical skills with the ability to turn data and insights into effective marketing activity.
• Good understanding of GDPR, PECR and customer-focused marketing practices.
• Excellent communication and stakeholder management skills.
• A proactive, organised approach with the ability to manage multiple priorities and work both independently and collaboratively.

• 25 days annual leave which increases with service, plus bank holidays and an extra day off for your Birthday!
• Opportunity to buy/sell up to 5 days annual leave per calendar year
• Pension and Life Assurance scheme
• Access to 25% off insuring your pet with Agria. Friends and family are also entitled to a discount too
• We aim to support the health and wellbeing of all our colleagues so you’ll have access to a Health Cash Plan, mental health support and health and wellbeing platforms, including Headspace

Any personal data that you provide to us will be used for the sole purpose of processing your job application. This information will be kept for up to 6 months from the date that it is received on the basis of our legal obligation under employment law.

If you have not heard from our careers team within two weeks, please assume on this occasion your application has been unsuccessful.

Ideas | People | Trust

We’re BDO. An accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today’s changing world.

We work with the companies that are Britain’s economic engine – ambitious, entrepreneurially-spirited and high growth businesses that fuel the economy - and directly advise the owners and management teams that lead them.

Our Sales and Marketing team is being reshaped to directly support BDO’s growth ambitions. We’re building a high-performing function that is proud of its technical skills, reliable in delivery, and outcome-led in how we prioritise and execute. You’ll join a team big enough to offer diverse roles and opportunities, big priorities and commercial challenges, yet personal enough to ensure you’re supported and empowered from day one.

Here, we think beyond activity. You’ll bring ideas, fresh thinking and help shape how we deliver campaigns, insights and engagement across the business. Working closely with internal clients, you’ll deepen your understanding of our sectors and add value in your role. From strategic storytelling to capability building and smarter ways of working, you’ll grow your skills while working with people who care about doing the right thing and doing it well.

Leading organisations trust us because of the quality of our advice. That quality grows from a thorough understanding of their business, and that understanding comes from working closely with them and building long-lasting relationships.

You’ll be someone who is both comfortable working pro-actively and managing your own tasks, as well as confident collaborating with others and communicating regularly with senior managers, directors, and BDO’s partners to help businesses effectively. You’ll be encouraged to identify and draw attention to opportunities for enhancing our delivery and providing additional services to organisations we work with.

The Sales and Marketing team are recruiting for an Email and Automation Manager.

The Marketing Automation Manager supports the delivery and optimisation of email and automation journeys that drive engagement, nurture and progression aligned to BDO’s sales methodology. The role is hands‑on in HubSpot, building and deploying journeys, maintaining lists/segments, managing QA and testing, and producing performance reporting inputs.

Th role ensures journeys are delivered reliably, consistently and to agreed standards, and supports integration discipline by ensuring data capture and tagging are accurate and complete.

• Build and deploy email and automation workflows in HubSpot using approved templates and governance standards.
• Create and manage lists/segments, workflows, triggers and basic scoring components as required.
• Maintain campaign set‑up accuracy including naming conventions, tagging and required fields.
• Run QA for journeys and emails (links, personalisation, rendering, segmentation logic, suppression rules).
• Support Campaigns with execution of email/automation components, ensuring briefs are complete and timelines are met.
• Build and maintain targeted nurture journeys for priority account sets as defined by the senior role, ensuring accuracy of segmentation and messaging.
• Support reporting inputs to help evaluate effectiveness and recommend improvements.
• Produce performance reports (engagement, conversions, progression signals) and highlight what is working and what needs adjustment.
• Implement optimisation changes to journeys based on insight and direction from the senior role.
• Ensure tagging, lifecycle stage fields and handoff indicators are applied correctly where relevant.
• Support CRM integration processes by maintaining clean HubSpot configuration and escalating data issues promptly.

• Hands‑on experience delivering email marketing and automation in a B2B environment.
• Strong working proficiency of a marketing automation platform (eg Hubspot, Marketo, Salesforce) building workflows, emails, segmentation and reporting.
• Strong attention to detail and QA discipline; comfortable working to deadlines.
• Comfortable using performance data, reporting and KPI tracking to inform improvements.
• Good stakeholder communication and ability to coordinate inputs and timelines.
• Commercial outlook and ability to understand client needs.

At BDO, we’ll help you achieve your personal goals and career ambitions, and we have programmes, resources, and frameworks that provide clarity and structure around career development.

Mutual support and respect is one of BDO’s core values and we’re proud of our distinctive, people-centred culture. From informal success conversations to formal mentoring and coaching, we’ll support you at every stage in your career, whatever your personal and professional needs.

Our agile working framework helps us stay connected, bringing teams together where and when it counts so they can share ideas and help one another. At BDO, you’ll always have access to the people and resources you need to do your best work.

We know that collaboration is the key to creating value for the companies we work with and satisfying experiences for our colleagues, so we’ve invested in state‑of‑the‑art collaboration spaces in our offices. BDO’s people represent a wealth of knowledge and expertise, and we’ll encourage you to build your network, work alongside others, and share your skills and experiences. With a range of multidisciplinary events and dedicated resources, you’ll never stop learning at BDO.

At BDO, we help entrepreneurial businesses to succeed, fuelling the UK economy. Our success is powered by our people, which is why we’re always finding new ways to invest in you. Across the UK thousands of unique minds continue to come together to help companies we work with to achieve their ambitions

We’ve got a clear purpose, and we’re confident in our future, because we’re adapting and evolving to build on our strengths, ensuring we continue to find the right combination of global reach, integrity and expertise. We shape the future together with openness and clarity, because we believe in empowering people to think creatively about how we can do things better.

#LI-MM1 and #TJ-MM1

Collaborate Recruitment is seeking a Marketing Automation Manager to own HubSpot CRM and lead automated marketing initiatives. The role focuses on customer journeys, lead nurturing, segmentation, and reporting to drive growth across Marketing and Sales teams.

The ideal candidate has strong HubSpot experience, hands-on campaign management skills, and a data-driven mindset to optimise performance while ensuring GDPR compliance. This is a hybrid role with a competitive package.

BDO UK is seeking a Marketing Automation Manager in London to lead email and automation journeys, optimise engagement and progression in line with BDO UK’s sales methodology. The role is hands-on in HubSpot, building journeys, maintaining lists and producing performance reporting inputs.

You will manage QA, segmentation, and lifecycle tagging, supporting CRM integration and data quality to drive campaigns and improvements.