348 Marketing Automation jobs in London
Marketing Automation Specialist
Posted 14 days ago
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Job Description
Marketing Automation Specialist
As a Marketing Automation Specialist, you will be heavily involved in setting up automated email campaigns. A main part of the role would be to work with a Marketing Director to build out complex B2B automated campaigns through Pardot. The key focus of this role is to take ownership of campaigns that are sent out to select regions in both a strategic and a hands-on capacity.
Key Skills
- Knowledge of Marketing Automation in a professional setting with a B2B Marketing Automation system (Pardot, Hubspot, Marketo)
- Experience building up digital assets (landing pages, forms and emails)
- Experience with hands-on execution of Marketing Automation campaigns
The company itself are a large well known organisation in their industry. They're very heavily invested in their Salesforce technology stack and are even one of Salesforce biggest customers within the UK and their industry sector.
If you find that this role is something that you would like to know more about please get in touch by either applying with an up to date version of your CV or feel free to reach out via the contact information below.
- Email - (url removed)
- Telephone - (phone number removed)
Marketing Automation Specialist
Posted 10 days ago
Job Viewed
Job Description
Marketing Automation Specialist
As a Marketing Automation Specialist, you will be heavily involved in setting up automated email campaigns. A main part of the role would be to work with a Marketing Director to build out complex B2B automated campaigns through Pardot. The key focus of this role is to take ownership of campaigns that are sent out to select regions in both a strategic and a hands-on capacity.
Key Skills
- Knowledge of Marketing Automation in a professional setting with a B2B Marketing Automation system (Pardot, Hubspot, Marketo)
- Experience building up digital assets (landing pages, forms and emails)
- Experience with hands-on execution of Marketing Automation campaigns
The company itself are a large well known organisation in their industry. They're very heavily invested in their Salesforce technology stack and are even one of Salesforce biggest customers within the UK and their industry sector.
If you find that this role is something that you would like to know more about please get in touch by either applying with an up to date version of your CV or feel free to reach out via the contact information below.
- Email - (url removed)
- Telephone - (phone number removed)
Marketing Automation Specialist
Posted 10 days ago
Job Viewed
Job Description
A leading specialist Tour Operator is expanding their product through the travel trade. As part of this growth they need a Marketing Automation Specialist who is an expert on Pardot, to join their team, ideally on a part-time basis! Offering an attractive salary of £50k pa pro-rata, this role can be remote, but with travel periodically to the West Midlands for meetings and catch ups.
THE ROLE
As a M.
WHJS1_UKTJ
Marketing Automation and Email Specialist
Posted 13 days ago
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Job Description
**Main activities and responsibilities:**
-This role will require you to be a subject matter expert in automated campaign and UTM set-up, tracking, management, and system management.
* Support the wider PSQ marketing campaign teams, paid media, and event teams in setting up CRM campaigns and UTM tracking to ensure MQLs are captured and tracked accurately, providing the wider team with data-based recommendations for campaign automation and best practices.
* Maintain and improve company-wide processes to ensure quality checkpoints are in place as part of the email deployment process
* Check emails for content best practice, branding, deliverability, accessibility and optimised customer journeys.
* Build automation journeys and email templates to support the wider marketing campaign teams in generating leads and engaging customers/prospects.
* Use Form Assembly to capture all PSQ MQLs, optimize the lead form and information captured to ensure a smooth customer journey while capturing meaningful information for sales to follow up and win conversions.
* Draft and send emails to engage with PSQ marketing prospects and customers, promoting PSQ qualifications, newsletters, events, etc., to trigger new MQLs and cross-sell/upsell leads.
* Work with marketing teams across PSQ UK to achieve email marketing KPI targets (email MQL, open rates, conversion rates, etc.). Provide monthly and ad hoc reporting on email marketing activity to improve the impact of UK campaigns.
* Deliver training and guidelines on email marketing platforms to business and marketing teams, encourage the use of split testing, segmentation, personalisation, automation and dynamic content functionality
* Ensure best practice is followed in the maintenance, accuracy and legality of email data lists, working with the marketing teams to run regular data cleansing and engagement campaigns. Work with data teams to ensure the integrity of automated data feeds
* Be a leading voice for GDPR and data privacy law and compliance for email Qualifications.
**The job holder will work with a wide range of teams in a range of locations and will have an important role to play in driving our evolution to a truly digital company. As such, the role requires an energetic, creative and commercially minded individual with:**
* Email Marketing and lead generation experience through effective email campaigns.
-Strong knowledge and expertise in using Form Assembly and UTM to capture leads with full integration to Salesforce CRM, ensuring all lead channels and sub-channels are accurately tracked
* Strong knowledge and expertise in using Pardot and Marketing Clouds to draft and send emails.
* Strong knowledge and skills in creating email template, email automation journeys, and A/B testing in Pardot and Marketing Clouds.
* Understanding of marketing automation and demonstrable understanding of what makes an effective email campaign
* Strong analytical and communication skills, with the ability to make consultative recommendations based on data and deep understanding of best practices and the business objectives
* Experience with web analytics systems, as well as various other digital analytics tools
* Knowledge of conversion rate optimisation through lead form optimisation, marketing automation and email automation journeys.
* Excellent attention to detail and the ability to multi-task effectively
* The ability to collaborate and support a wider marketing and sales team and work with the technology team.
* The ability to seek creative solutions to problems
* The ability to engage with the values and vision of the organisation
* The ability to set and follow processes and procedures with a high level of attention to detail, but flex these processes and procedures when the market or situation changes.
**Desirable skills:**
* Knowledge of Marketing Automation Platforms, preferably Pardot and/or Marketing Cloud, Form Assembly, etc.
* Strong understanding of CRM systems, preferably Salesforce
* Strong understanding of UTM tracking, Google Analytics, SEM and SEO tracking.
* The ability to pick up AI related marketing skills, and new systems rapidly and follow processes systematically.
* Understanding of digital marketing and understand impact on the marketing funnel
* Thirst for knowledge, to learn and stay ahead of marketing automation trends, AI related tools, have relevant B2B marketing knowledge and understanding
* Data and lead management experience
* Degree in digital marketing/marketing
**Role location:**
This is a hybrid-working role, whereby you'll work flexibly between your home and offices. London office area bases are preferable.
Wishing you success with your application! Pearson is an equal opportunity employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience. We are also committed to building an accurate picture of the make-up of the workforce and encouraging equality and diversity. The information you provide will remain confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.
**Who we are:**
At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.
Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing
**Job:** Marketing
**Job Family:** GO_TO_MARKET
**Organization:** Corporate Marketing & Communications
**Schedule:** FULL_TIME
**Workplace Type:** Hybrid
**Req ID:** 20904
CRM & Marketing Automation Manager
Posted 30 days ago
Job Viewed
Job Description
About Rightangled
Rightangled is a dynamic and fast-growing online pharmacy that prioritises customer care and innovation in healthcare delivery. We are committed to providing customers a seamless, safe, and efficient service. We offer prescription medications, over-the-counter products, and personalised healthcare services.
Role Overview
The CRM & Marketing Automation Manager will take ownership of the customer relationship from a marketing perspective, focusing on maximising lifetime value, customer satisfaction, and engagement. This role blends technical expertise in CRM platforms and marketing automation with strong communication skills, ensuring customers receive tailored, timely, and effective interactions that increase loyalty and retention.
The mission is to build long-term relationships with customers through segmentation, personalised campaigns, and strategic communications that improve NPS scores, satisfaction, and subscription stickiness.
Key Responsibilities
- Develop and manage the end-to-end customer experience from conversion onwards, ensuring customers feel supported, engaged, and valued.
- Design, implement, and optimise marketing automations across the customer journey to improve retention, loyalty, and repeat purchases.
- Segment customers based on behaviour, demographics, and engagement data to deliver personalised campaigns and communications.
- Build and execute retargeting strategies for existing customers to drive upsell, cross-sell, and subscription renewals.
- Collaborate with the Customer Service team to identify customer pain points, issues, and feedback, translating these insights into marketing strategies.
- Plan and launch customer campaigns, including newsletters, product updates, and tailored communications.
- Monitor and improve customer satisfaction and Net Promoter Score (NPS) through targeted initiatives.
- Analyse CRM and campaign data to measure effectiveness, reporting on key metrics such as churn rate, customer retention, and lifetime value.
- Maintain strong working knowledge of e-commerce and subscription models to drive strategies that extend customer lifecycle.
- Stay up to date with trends in CRM, marketing automation, and customer engagement best practices.
Requirements
Requirements
- Experience: 3–5+ years in e-commerce marketing with a focus on CRM, customer retention, and marketing automation.
- CRM Expertise: Hands-on experience with platforms such as HubSpot, Zendesk, or Salesforce (essential).
- E-commerce Knowledge: Proven experience in managing CRM and marketing automation
- Subscription Model Experience: Experience in an e-commerce subscription model environment.
- Automation Skills: Strong track record in building and managing marketing automations for lifecycle management and customer engagement.
- Communication Background: Excellent communication skills, with experience creating and managing customer-facing content (emails, newsletters, campaigns).
- Data-Driven: Skilled in customer segmentation, campaign analytics, and reporting to optimise performance and ROI.
- Customer-Centric Mindset: Passion for improving NPS, satisfaction, and long-term loyalty through personalised customer interactions.
- Platform Knowledge: Familiarity with Shopify (required) and its integration with CRM/automation tools.
- Nice to Have:
- Community management experience (forums, groups, or social platforms).
- PR background, particularly in building brand reputation and customer engagement.
Benefits
Why Work With Us?
At Rightangled, we are committed to creating a dynamic, innovative workplace where every team member has the opportunity to make a real impact. You’ll be joining a growing company that’s at the forefront of healthcare innovation, with the chance to contribute to exciting projects that are transforming patient care.
What We Offer
- 20 days holiday plus UK Bank Holidays
- Annual discretionary performance bonus
- Access to cutting-edge technology and tools to support your work
- Pension scheme
- Employee discounts on our healthcare products
- Opportunities for personal and professional development within a forward-thinking company
Digital Marketing Specialist
Posted today
Job Viewed
Job Description
We are looking for a creative and data-driven Digital Marketing Specialist to join our team. In this role, you will be responsible for developing, implementing, and managing marketing campaigns that promote our brand and products/services. You will play a major role in enhancing brand awareness within the digital space and driving website traffic and customer acquisition.
Key Responsibilities:-
Plan and execute digital marketing campaigns across SEO, SEM, email, social media, and display advertising
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Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
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Identify trends and insights, and optimize spend and performance based on insights
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Collaborate with internal teams to create landing pages and optimize user experience
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Manage and maintain the companys website and social media presence
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Brainstorm new and creative growth strategies through digital marketing
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Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
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Manage online content and update website with fresh and relevant content
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Proven experience as a Digital Marketing Specialist or similar role
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Strong understanding of current online marketing concepts, strategy, and best practices
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Experience with SEO/SEM, email marketing, social media, and/or display advertising campaigns
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Proficiency in tools such as Google Ads, Google Analytics, Meta Ads Manager, HubSpot, or similar platforms
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Knowledge of web design and content management systems (e.g., WordPress)
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Analytical mindset and critical thinking
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Excellent communication and interpersonal skills
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Bachelor's degree in Marketing, Communications, or related field
required for our portal - upcoming positions, will be available to different companies for hiring purposes.
Senior Digital Marketing Specialist
Posted 4 days ago
Job Viewed
Job Description
Key responsibilities include planning and executing data-driven marketing campaigns, analyzing campaign performance metrics, and providing actionable insights for continuous improvement. You will also be tasked with staying ahead of industry trends, testing new technologies and platforms, and optimizing marketing funnels to maximize ROI. Collaboration with cross-functional teams, including product development, sales, and creative, will be essential to align marketing efforts with broader business objectives. The role also involves managing external agency relationships and budgets effectively.
The ideal candidate will have a Bachelor's degree in Marketing, Communications, or a related field, with a minimum of 5 years of experience in a comprehensive digital marketing role. Proven expertise in SEO/SEM, social media advertising, email marketing automation, and content strategy is required. Strong analytical skills, proficiency in marketing analytics platforms (e.g., Google Analytics, Adobe Analytics), and experience with marketing automation tools (e.g., HubSpot, Marketo) are essential. Excellent written and verbal communication skills, combined with strong project management capabilities, are necessary. This hybrid role allows for a blend of in-office collaboration and remote working, providing flexibility while ensuring access to the vibrant London professional environment and team synergy.
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Senior Digital Marketing Specialist
Posted 5 days ago
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Job Description
Responsibilities:
- Develop and implement comprehensive digital marketing campaigns across various channels to drive brand awareness, lead generation, and customer engagement.
- Manage and optimize paid search (PPC) campaigns on platforms such as Google Ads and Bing Ads, ensuring maximum ROI.
- Oversee social media strategy, including content creation, scheduling, community management, and paid social advertising.
- Collaborate with the content team to create compelling and SEO-friendly content for the website, blog, and other digital platforms.
- Analyze website traffic and campaign performance using tools like Google Analytics, providing actionable insights and recommendations for improvement.
- Develop and execute email marketing campaigns, including list segmentation, A/B testing, and performance tracking.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices, and proactively identify opportunities for innovation.
- Work closely with cross-functional teams, including sales, product development, and design, to ensure alignment and synergy in marketing efforts.
- Manage the digital marketing budget effectively, allocating resources to achieve campaign objectives.
- Prepare regular reports on campaign performance and key marketing metrics for senior management.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a proven track record of success.
- Strong expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency in Google Analytics, Google Ads, social media advertising platforms, and email marketing software.
- Excellent analytical and problem-solving skills, with the ability to interpret data and translate it into actionable strategies.
- Exceptional written and verbal communication skills.
- Strong project management and organizational abilities.
- Ability to work independently and collaboratively in a fast-paced environment.
Remote Digital Marketing Specialist
Posted 18 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies to achieve business goals.
- Manage and optimize SEO initiatives to improve organic search rankings and website traffic.
- Plan and execute SEM campaigns, including Google Ads and other PPC platforms.
- Create engaging content for social media platforms, blogs, and other digital channels.
- Develop and manage email marketing campaigns, including list segmentation and automation.
- Analyze campaign performance using analytics tools (e.g., Google Analytics) and provide actionable insights.
- Conduct market research and competitor analysis to identify new opportunities.
- Collaborate with the design and content teams to create compelling marketing materials.
- Stay up-to-date with the latest digital marketing trends and best practices.
- Manage the company's online reputation and engage with online communities.
- A/B test various marketing approaches to optimize conversion rates.
- Contribute to the development of marketing automation strategies.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 3 years of experience in digital marketing, with a strong understanding of SEO, SEM, social media, content marketing, and email marketing.
- Proficiency in Google Analytics, Google Ads, and other digital marketing platforms.
- Experience with social media management tools (e.g., Hootsuite, Buffer).
- Strong analytical skills and the ability to interpret data to drive marketing decisions.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
- Experience with marketing automation software (e.g., HubSpot, Marketo) is a plus.
- Familiarity with CMS platforms (e.g., WordPress) is advantageous.
Digital Marketing Manager
Posted today
Job Viewed