230 Marketing Data jobs in the United Kingdom

• Collect, clean, and analyze large, complex datasets from various marketing channels (e.g., digital advertising, social media, email, SEO).
• Develop and maintain dashboards and reports to track key marketing KPIs and campaign performance.
• Identify trends, patterns, and insights within marketing data to inform strategic decision-making.
• Conduct A/B testing and other experiments to measure the effectiveness of marketing initiatives.
• Build predictive models to forecast campaign performance and customer behavior.
• Collaborate with marketing managers and stakeholders to understand their data needs and provide tailored analytical support.
• Communicate complex analytical findings and recommendations in a clear, concise, and actionable manner to both technical and non-technical audiences.
• Contribute to the development of data governance standards and best practices.
• Stay up-to-date with the latest advancements in data analysis techniques, tools, and technologies.
• Mentor junior analysts and foster a data-driven culture within the marketing department.

• Bachelor's or Master's degree in Statistics, Mathematics, Computer Science, Economics, Marketing Analytics, or a related quantitative field.
• Minimum of 5 years of experience as a Data Analyst, with a focus on marketing analytics or customer insights.
• Proficiency in SQL for data extraction and manipulation.
• Strong experience with data visualization tools such as Tableau, Power BI, or Looker.
• Advanced knowledge of statistical analysis techniques and methodologies.
• Experience with programming languages commonly used in data analysis, such as Python or R.
• Familiarity with digital marketing platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager) and their data.
• Excellent analytical, problem-solving, and critical-thinking skills.
• Strong communication and presentation skills, with the ability to explain technical concepts to non-technical audiences.
• Ability to work independently and manage multiple projects effectively in a remote setting.

• Collect, clean, and organize marketing data from diverse sources.
• Perform statistical analysis to identify trends, patterns, and key performance indicators (KPIs).
• Develop and maintain regular performance reports and dashboards.
• Assist in the design and analysis of A/B tests and other marketing experiments.
• Interpret data to provide actionable insights and recommendations to marketing teams.
• Collaborate with cross-functional teams to understand data needs and deliver solutions.
• Ensure data accuracy and integrity throughout all analytical processes.
• Stay updated with the latest trends and tools in data analysis and marketing analytics.
• Present findings to team members and stakeholders in a clear and concise manner.
• Contribute to ad-hoc data requests and analytical projects as needed.

• Recent graduate with a degree in Statistics, Mathematics, Economics, Computer Science, or a related quantitative field.
• Proficiency in data analysis tools such as Excel, SQL, and Python/R (preferred).
• Familiarity with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Strong understanding of statistical concepts and methods.
• Excellent analytical and problem-solving abilities.
• Good written and verbal communication skills.
• Ability to work independently and manage time effectively in a remote setting.

Work environment: Fully remote whether you are based in the UK or abroad

Full-time contract

Start date: ASAP

Salary depending on experience and skills

Driftrock is the leading automotive marketing platform, powering customer generation for over 30 global automotive brands, such as BYD, Honda, Mercedes-Benz and Hyundai.

The automotive industry is undergoing its biggest change in decades with the EV transition and fierce competition. 

Driftrock’s software platform helps automotive brands navigate this new era, driving more vehicle sales with smarter, data-driven marketing. 

1st Party Data is the most powerful driver of insights, performance and helping drive more electric vehicle sales. We are looking for a naturally curious marketing data analyst to join the Driftrock team. 

As a small company, you will have a big impact on helping our customers drive marketing performance as well as new products, features, processes and data-driven culture in the company. 

We are a growing team of 25+, with teammates across the world in design & engineering, customer success, performance and commercial. As a result, you’ll have a huge impact on Driftrock’s culture, product, and how we work, and help steer the direction of ours and our clients’ data journey. 

We're a remote-first company, but we meet regularly in person if based in the UK and can provide flexible workspaces to give you the freedom to choose how and where you would like to work each day, irrespective of your location. 

We work with some of the world's biggest brands such as BMW, BYD and Mercedes-Benz, as well as some of the world's leading platforms, such as Amazon, Meta, Auto Trader and Google. We’re at the cutting edge of demand generation technology with plenty of exciting opportunities to unlock value from data as well as helping speed up the transition to electric vehicles

We are seeking a strategic and analytical Marketing Data Analyst to join our team. 

This position sits at the intersection of product development, customer success, and business intelligence. You will be responsible for transforming raw data into actionable insights for our clients,  drive product improvements, enhance customer value, and support business growth. This role requires both technical expertise in data analysis and the ability to translate complex findings into strategic recommendations. 

It is a unique role that will offer freedom to determine our roadmap and approach to data, whilst working closely with collaborative teams internally and externally to create insights & strategies from data gold mines. 

• Lead data architecture improvements to enhance accessibility and usability across teams
• Collaborate with engineering and product teams to develop the roadmap 
• Lead data reporting & insights for our customer success team in their regular meetings with customers
• Leverage machine learning and AI to provide tools & insights for customer growth

• Use data to enhance audience targeting strategies

• Be a part of an attribution team building and refining models 
• Support media planning of our agency partners

• Support Customer Services & New Business with data projects 

Requirements

• Bachelor's degree in Data Science, Statistics, Mathematics, Computer Science, or related field
• 3-5 years of experience in data analysis, preferably in marketing, digital advertising, or SaaS environments
• Proficiency in SQL and experience with BigQuery or similar cloud data warehouses
• Strong experience with data visualisation tools and dashboard creation
• Demonstrated ability to build predictive models and conduct statistical analysis
• Understanding of marketing metrics, attribution modeling, and customer journey analytics
• Familiarity or experience in advanced techniques such as machine learning, MMM and propensity modelling 

• Analytical Excellence: Ability to conduct complex analyses and derive meaningful insights from large datasets
• Technical Proficiency: Strong command of data tools and ability to work with engineering teams
• Business Acumen: Understanding of how data insights drive business value and growth
• Communication Skills: Ability to present complex findings to both technical and non-technical audiences
• Innovation Mindset: Proactive in identifying new opportunities for data-driven solutions
• Collaboration: Effective at working across teams including product, engineering, customer success, and sales
• Training & Enablement: Passion for democratising data and upskilling team members

This role provides an opportunity to shape our data strategy and directly impact product development and customer success. You'll work with cutting-edge technologies, have access to rich datasets, and collaborate with talented teams across the organisation. We offer competitive compensation, professional development opportunities, and the chance to build innovative data solutions that drive real business value and will shape the automotive marketing industry. 

Benefits

• A holiday entitlement of 24 days, increasing a day each year, capped at 28 **
• Budget to attend conferences or courses to further your development.
• Flexibility to take courses or time on personal goals.
• Maternity and Paternity - Family comes first, so we have a package that means you can spend the time you need with your growing family **
• Health plan covering medical cover as well as dental, vision, hearing, mental health, cancer, rewards points and more **
• Share options in the company with very favourable option agreements **
• A company pension scheme contribution **
• Discounts and perks with CharlieHR **
• Life Assurance and Income Protection policies ** 

** For employees based abroad, onboarding will be managed through an Employer of Record (EOR), benefits may vary depending on the country of residence, local laws, and regulations.

We will not be considering any recruitment agencies for this role.

"By applying for this job you hereby give us permission to store your data on our secure applicant tracking system and to contact you with regards to Driftrock job opportunities.

We process your data for recruitment purposes only. We would like to keep this data until our open role is filled. When that period is over, we will either delete your data or inform you that we will keep it in our database for similar future roles for subsequent 12 months.

Here’s a link to our privacy policy: . In this policy, you will find information about our compliance with GDPR (data protection law.) You can find how to send us a request to let you access your data that we have collected, request us to delete your data, correct any inaccuracies or restrict our processing of your data.

You have the right to lodge a complaint about the way we handle your data with the UK supervisory authority (Information Commissioner’s Office) or you can contact our DPO for more information or concerns.”

• Develop and execute a comprehensive growth hacking strategy for the e-commerce platform, focusing on user acquisition, engagement, and retention.
• Conduct in-depth analysis of website traffic, user behavior, and conversion funnels using tools like Google Analytics, Hotjar, and other relevant platforms.
• Design, implement, and analyze A/B tests and multivariate tests on website elements, landing pages, and marketing campaigns to optimize conversion rates.
• Manage and optimize paid advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads, Instagram Ads), focusing on ROI and customer acquisition cost (CAC).
• Develop and execute email marketing campaigns, including segmentation, automation, and personalized content to drive sales and loyalty.
• Explore and implement innovative customer acquisition channels and growth tactics, such as SEO, content marketing, affiliate marketing, and social media engagement.
• Collaborate with the web development and design teams to implement user experience (UX) improvements and conversion-focused website enhancements.
• Monitor key performance indicators (KPIs) and generate regular reports on e-commerce performance, providing actionable insights and recommendations.
• Stay abreast of the latest trends and technologies in e-commerce, digital marketing, and growth hacking.
• Manage and mentor a small team of digital marketing specialists.
• Develop strategies to increase customer lifetime value (CLTV) through loyalty programs and personalized marketing efforts.
• Optimize checkout processes and reduce cart abandonment rates.

• Bachelor's degree in Marketing, Business, Statistics, or a related quantitative field.
• A minimum of 5 years of experience in e-commerce marketing, digital strategy, or growth hacking, with a strong focus on data analysis and performance optimization.
• Proven experience in A/B testing, CRO, and funnel optimization.
• Expertise in managing and optimizing paid search (PPC) and paid social media campaigns.
• Strong proficiency in web analytics tools (e.g., Google Analytics) and understanding of data visualization.
• Experience with email marketing platforms and automation tools.
• Solid understanding of SEO principles and content marketing strategies.
• Excellent analytical, problem-solving, and strategic thinking skills.
• Strong communication and collaboration abilities, with the capacity to influence cross-functional teams.
• Familiarity with e-commerce platforms (e.g., Shopify, Magento) and CRM systems.
• A passion for experimentation and a data-driven approach to decision-making.