What Jobs are available for Marketing Designer in the United Kingdom?

Showing 4468 Marketing Designer jobs in the United Kingdom

Mid-Weight Sports Marketing Designer

Lucy Lawson Creative Recruitment Ltd

Posted today

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Job Description

A Boutique Branding Agency is hiring.a Middle-Weight Designer!


An impressive branding agency, with an interesting client-base of corporate brands and team-sports organisations is on the lookout for an ambitious Designer who’s ready to dive into all aspects of agency life


If you love tackling design challenges, building stand-out branding, and maybe even dabbling in motion. this one’s for you.


What you’ll be up to:

  • Create high-quality designs across digital, branding + print
  • Collaborate with the team on design, marketing + strategy
  • Join brainstorming sessions and bring fresh, innovative ideas
  • Research trends + competitors to help inform design decisions
  • Manage multiple projects + deadlines like a pro
  • Contribute ideas to client projects and new business pitches


What we’re looking for:

  • A strong portfolio showcasing projects from concept → delivery
  • 3 years’ + design studio experience
  • Confident with Adobe Creative Suite
  • Conceptual thinker who can clearly explain ideas
  • Eye for detail (a must!)
  • Bonus points for motion design skills
  • A self-starter who thrives in a collaborative team


What’s on offer:

  • Excellent hybrid working flexibility
  • Training + personal development opportunities
  • Competitive salary (based on experience)
  • Up to 4% workplace pension contributions
  • 20 days’ annual leave + public holidays
  • Time off between Christmas + New Year


If you’re excited by this, don’t hold back — apply now and bring your creativity to a team that values fresh ideas and collaboration

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Mid-Weight Sports Marketing Designer

London, London Lucy Lawson Creative Recruitment Ltd

Posted today

Job Viewed

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Job Description

A Boutique Branding Agency is hiring.a Middle-Weight Designer!


An impressive branding agency, with an interesting client-base of corporate brands and team-sports organisations is on the lookout for an ambitious Designer who’s ready to dive into all aspects of agency life


If you love tackling design challenges, building stand-out branding, and maybe even dabbling in motion. this one’s for you.


What you’ll be up to:

  • Create high-quality designs across digital, branding + print
  • Collaborate with the team on design, marketing + strategy
  • Join brainstorming sessions and bring fresh, innovative ideas
  • Research trends + competitors to help inform design decisions
  • Manage multiple projects + deadlines like a pro
  • Contribute ideas to client projects and new business pitches


What we’re looking for:

  • A strong portfolio showcasing projects from concept → delivery
  • 3 years’ + design studio experience
  • Confident with Adobe Creative Suite
  • Conceptual thinker who can clearly explain ideas
  • Eye for detail (a must!)
  • Bonus points for motion design skills
  • A self-starter who thrives in a collaborative team


What’s on offer:

  • Excellent hybrid working flexibility
  • Training + personal development opportunities
  • Competitive salary (based on experience)
  • Up to 4% workplace pension contributions
  • 20 days’ annual leave + public holidays
  • Time off between Christmas + New Year


If you’re excited by this, don’t hold back — apply now and bring your creativity to a team that values fresh ideas and collaboration

Is this job a match or a miss?
This advertiser has chosen not to accept applicants from your region.

Mid-Weight Sports Marketing Designer

Lucy Lawson Creative Recruitment Ltd

Posted today

Job Viewed

Tap Again To Close

Job Description

Job Description

A Boutique Branding Agency is hiring.a Middle-Weight Designer!


An impressive branding agency, with an interesting client-base of corporate brands and team-sports organisations is on the lookout for an ambitious Designer who’s ready to dive into all aspects of agency life


If you love tackling design challenges, building stand-out branding, and maybe even dabbling in motion. this one’s for you.


What you’ll be up to:

  • Create high-quality designs across digital, branding + print
  • Collaborate with the team on design, marketing + strategy
  • Join brainstorming sessions and bring fresh, innovative ideas
  • Research trends + competitors to help inform design decisions
  • Manage multiple projects + deadlines like a pro
  • Contribute ideas to client projects and new business pitches


What we’re looking for:

  • A strong portfolio showcasing projects from concept → delivery
  • 3 years’ + design studio experience
  • Confident with Adobe Creative Suite
  • Conceptual thinker who can clearly explain ideas
  • Eye for detail (a must!)
  • Bonus points for motion design skills
  • A self-starter who thrives in a collaborative team


What’s on offer:

  • Excellent hybrid working flexibility
  • Training + personal development opportunities
  • Competitive salary (based on experience)
  • Up to 4% workplace pension contributions
  • 20 days’ annual leave + public holidays
  • Time off between Christmas + New Year


If you’re excited by this, don’t hold back — apply now and bring your creativity to a team that values fresh ideas and collaboration

Is this job a match or a miss?
This advertiser has chosen not to accept applicants from your region.

Mid-Weight Sports Marketing Designer

London, London Lucy Lawson Creative Recruitment Ltd

Posted today

Job Viewed

Tap Again To Close

Job Description

Job Description

A Boutique Branding Agency is hiring.a Middle-Weight Designer!


An impressive branding agency, with an interesting client-base of corporate brands and team-sports organisations is on the lookout for an ambitious Designer who’s ready to dive into all aspects of agency life


If you love tackling design challenges, building stand-out branding, and maybe even dabbling in motion. this one’s for you.


What you’ll be up to:

  • Create high-quality designs across digital, branding + print
  • Collaborate with the team on design, marketing + strategy
  • Join brainstorming sessions and bring fresh, innovative ideas
  • Research trends + competitors to help inform design decisions
  • Manage multiple projects + deadlines like a pro
  • Contribute ideas to client projects and new business pitches


What we’re looking for:

  • A strong portfolio showcasing projects from concept → delivery
  • 3 years’ + design studio experience
  • Confident with Adobe Creative Suite
  • Conceptual thinker who can clearly explain ideas
  • Eye for detail (a must!)
  • Bonus points for motion design skills
  • A self-starter who thrives in a collaborative team


What’s on offer:

  • Excellent hybrid working flexibility
  • Training + personal development opportunities
  • Competitive salary (based on experience)
  • Up to 4% workplace pension contributions
  • 20 days’ annual leave + public holidays
  • Time off between Christmas + New Year


If you’re excited by this, don’t hold back — apply now and bring your creativity to a team that values fresh ideas and collaboration

Is this job a match or a miss?
This advertiser has chosen not to accept applicants from your region.

Brand Marketing Designer - Part Time - London

WC1H 9LT London, London Compass Group

Posted today

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Job Description

Salary: £27,000 - £0.000 per annumShift hours: Part Time

At Gather & Gather great food in the workplace isn’t simply about fuel.
It’s about increasing productivity and improving performance; it’s about happy motivated people and inspiring environments. Our customers are at the heart of everything we do – we live to bring food and people together. 

We are brave, bold and curious adventurers in food and drink. Never shy of being different, always challenging the conventional. 

Our passionate team of chefs, baristas, servers, nutritionists and much more, love nothing more than creating memorable moments that enrich the everyday. Come and join our award winning teams – we are currently recruiting for a Brand Marketing Designer  to join our amazing site in London .

Location: Remote based with regular travel to London head office

Salary: £27,000 - £30,000 er annum

Working Pattern: Monday - Friday - 40 hours per week

Key responsibilities will include:

  • To create and update digital and print marketing materials, for both internal and external usage. This includes Point of Sale (POS), flyers, digital marketing and promotional materials
  • Retouching and editing photographs using Adobe Creative Suite programs
  • Assisting the Brand Growth team with document updates, presentations and designs
  • Managing our bank of brand marketing materials and helping the Head of Creative to roll out the new Gather & Gather brand assets requirements across the business
  • Helping to manage the online database of brand marketing materials and creating and editing monthly brand marketing calendar promotional items, both from templates and from scratch
  • Assist with ad hoc marketing and sales projects as they arise
  • Manager and be responsibility for the Gather & Gather brand image library
  • Be a gladiatorial Brand Guardian!

Our ideal Candidate will: 

  • Have relevant experience in a Graphic Design or Brand Marketing Coordination position with a strong portfolio showcasing print and digital content     
  • Experience photo editing
  • Ability to manage individual workload
  • Discussing project needs requirements with suppliers, colleagues, chefs & front of house teams
  • Have a good understanding of Customer Experience & thinking customer first
  • Great team working skills with a collaborative approach and the ability to accept constructive criticism
  • Calm under pressure – with the ability to work quickly and accurately under pressure with short deadlines
  • A keen eye for detail with strong proof-reading skills

What's in it for you?   

Working with Gather & Gather has its perks! People are at the heart of everything we do, so we've developed a range of benefits to keep you happy.  

  • Personal Development and Training opportunities 
  • Life assurance scheme 
  • Pension scheme 
  • Holiday allowance 
  • Access to Healthcare Support App which includes Annual health check, Digital GP, Mental Health Consultations, Nutritional Consultations, Second Medical Opinion
  • Eye care 
  • A great wellbeing strategy – including access to our Employee Assistance Programme, salary finance 
  • Family friendly support 
  • Regular social events and communication with our leaders 
  • A holiday purchase scheme 
  • Volunteering days 
  • Professional subscriptions 
  • Recognition schemes and people awards 
  • Long service awards 
  • Access to some great high street discount vouchers 
Reference: compass/TP/ / Location: London
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Senior Marketing Graphic Designer

London, London ZILO

Posted 17 days ago

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Job Description

Permanent

Step forward into the future of technology with ZILO™.

We’re here to redefine what’s possible in technology. While we’re trusted by the global Transfer Agency sector, our technology is truly flexible and designed to transform any business at scale. We’ve created a unified platform that adapts to diverse needs, offering the scalability and reliability legacy systems simply can’t match.

At ZILO™, our DNA is built on Character, Creativity, and Craftsmanship. We face every challenge with integrity, explore new ideas with a curious mind, and set a high standard in every detail.

We are a team of dedicated professionals where everyone, regardless of their role, drives our progress and creates real impact. If you’re ready to shape the future, let’s talk.

We are seeking a creative and detail-oriented Graphic Designer to join our growing team. In this role, you will be responsible for designing high-quality, professional marketing materials that align with our brand identity and business objectives. You will create visual content for marketing templates, business communications, presentations and brochures, and various internal and external business needs.

This is a fantastic opportunity for a designer who thrives in a collaborative environment and enjoys transforming complex ideas into compelling, clean, and visual assets.

This role will require attendance at our (Canary Wharf) London office 2-3 days per week.

Key responsibilities:

  • Develop visually engaging and brand-consistent marketing and shareholder documentation, including reports and presentations
  • Apply and adapt copy, data, and imagery into approved PowerPoint and Word templates
  • Design graphics and animations for social media channels
  • Develop and expand presentation and document templates to meet evolving company needs
  • Create brand collateral for print and web (brochures, presentations, posters, digital flyers, web assets)
  • Design branded merchandise and promotional items (apparel, swag, event giveaways)
  • Customise and brand the company’s SharePoint site and intranet portals
  • Ensure all outputs adhere to brand guidelines and manage asset libraries
  • Approve and tweak packs and documents created by other staff members
  • Collaborate closely with marketing, sales and product teams to conceptualise and execute effective visual strategies.
  • Reskin external platforms to match ZILO Branding (HiBob, JIRA, ZenDesk etc.)
  • Manage multiple projects simultaneously, meeting deadlines and maintaining high design standards.
  • Stay up to date on design trends

Requirements

Skills:

  • Proven experience (3+ years) as a Marketing Designer/ Graphic Designer, or in a similar role
  • Strong portfolio showcasing print and digital marketing materials
  • Advanced skills in Microsoft Word and Microsoft PowerPoint
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Familiarity with digital design platform Figma
  • Basic HTML/CSS knowledge for limitations, email templates or simple web edits
  • Comfortable using content management and intranet systems (SharePoint, Webflow)
  • Experience with social‐media scheduling and analytics tools
  • Basic understanding of print production workflows
  • Bonus: Competence in video and motion‐graphics tools (Adobe Premiere Pro and After Effects)

Benefits

  • Enhanced leave - 38 days inclusive of 8 UK Public Holidays  
  • Private Health Care including family cover  
  • Life Assurance – 5x salary  
  • Flexible working-work from home and/or in our London Office  
  • Employee Assistance Program  
  • Company Pension (Salary Sacrifice options available)
  • Access to training and development  
  • Buy and Sell holiday scheme 
  • The opportunity for “work from anywhere/global mobility”
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Digital Marketing

IDHL

Posted today

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Job Description

Who are IDHL?

At IDHL, we're more than a digital agency, we're a strategic partner to ambitious brands, helping them accelerate growth in the digital economy.

Our expertise is delivered through three core divisions: Performance, Web & eCommerce, and Intelligence – all working closely together to create impact across channels.

We're also home to Fostr, a Shopify Plus agency for luxury and lifestyle brands, and The MTM Agency, specialists in integrated marketing and audience engagement.

What connects it all is our focus on outcomes, not just outputs. We back each other, take pride in what we do, and make sure the way we work works for everyone.

The Digital Marketing Executive plays a key role in delivering high-performing digital campaigns by combining technical expertise with content collaboration. This role owns and optimises marketing platforms, supports campaign tracking and reporting, and supports publishing of digital content including landing pages and blogs. It bridges the gap between data, tech, and storytelling to ensure seamless execution across digital channels.

The ideal candidate will be detail-oriented, data-driven, and collaborative, with skills in marketing automation, website management, and digital content delivery.

Main Accountabilities

  • Own and optimise HubSpot marketing automation (emails, workflows, segmentation)
  • Create and publish landing pages and blogs in collaboration with content colleagues
  • Coordinate and brief website developments (ticket creation, testing, QA)
  • Campaign administration in Salesforce and HubSpot
  • Run regular performance reporting and dashboards (Salesforce, GA4, HubSpot)
  • Support Marketing and Commercial teams on campaign execution
  • Audit and improve tracking setup and data accuracy, collaborating with Business Intelligence colleagues
  • Collaborate with Head of Marketing on MarTech stack efficiency
  • Identify and share ideas to improve performance and efficiency across our channels and technology stack

Core Knowledge & Skills

Essential

  • Experience with marketing automation and workflows (preferably HubSpot)
  • Strong understanding of campaign tracking and analytics
  • Proficiency in reporting, data and analytics
  • Ability to manage technical briefs and QA processes
  • Detail-oriented and data-driven mindset

Desirable

  • Experience in agency, B2B or technical environments
  • Familiarity with Salesforce and CMS platforms
  • Experience in digital optimisation and lead tracking
  • Experience briefing developers and managing a backlog

Outline of Typical Goals & OKR's for the role

  • Deliver monthly digital performance reports by the 5th working day of each month
  • Launch a refreshed email marketing strategy by Qx
  • Reduce email bounce rate by 15% through improved segmentation by Qx
  • Publish a minimum of 4 SEO optimised landing pages or blogs per month
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About the latest Marketing designer Jobs in United Kingdom !

Digital Marketing Manager

Hockley, Eastern Gedu Global

Posted today

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Job Description

ROLE PURPOSE:

We are seeking a skilled and results-oriented Digital Marketing Manager to join our higher education company. As a Digital Marketing Manager, you will play a critical role in developing and executing strategic paid campaigns to promote our educational programs, drive student enrolment, and enhance our brand visibility. Your expertise in Google/Meta advertising and data analysis will contribute to the success of our digital marketing initiatives. This is an exciting opportunity to make a significant impact on our student recruitment efforts and overall business growth.

ROLE AND RESPONSIBILITIES:

  1. Develop and implement PPC strategies for student recruitment : Create and execute comprehensive PPC campaigns that effectively target prospective students, promote our programs, and drive quality leads. Conduct market research, competitor analysis, and audience segmentation to identify opportunities and refine targeting strategies.
  2. Manage PPC campaigns and budgets : Set up, monitor, and optimize PPC campaigns across various advertising platforms, including Google Ads, Bing Ads, and social media channels. Monitor budget allocations, bid strategies, and ad performance to maximize return on investment (ROI) and achieve enrolment targets.
  3. Conduct keyword research and ad copywriting : Perform in-depth keyword research to identify relevant and high-converting keywords for our target audience. Develop compelling ad copy that aligns with our brand voice, highlights our unique value proposition, and encourages user engagement and conversions.
  4. Monitor and analyse campaign performance : Regularly monitor campaign metrics, including click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS). Utilize analytics tools to gather insights and make data-driven decisions to optimize campaigns, improve performance, and increase student enrolment.
  5. Implement landing page optimization strategies : Collaborate with the marketing and web development teams to create and enhance landing pages that align with PPC campaigns. Implement best practices for landing page design, user experience, and conversion rate optimization to improve lead quality and conversion rates.
  6. Stay updated on industry trends and best practices : Continuously stay abreast of industry trends, emerging technologies, and best practices in PPC advertising, digital marketing, and higher education marketing. Leverage this knowledge to propose innovative strategies and drive ongoing improvements to our PPC campaigns.
  7. Create and manage campaigns across Facebook and Instagram, with a strong focus on audience segmentation, lookalike modeling, retargeting, creative testing, and conversion tracking.
  8. Audience Targeting : Build and manage advanced targeting strategies including custom audiences, lookalike audiences, interest-based targeting, and behavioural segmentation.
  9. Ad Creative Management : Collaborate with design/content teams to develop compelling ad creatives (images, videos, carousels, reels) and test variations for performance.
  10. Optimization & Scaling : Continuously monitor performance, adjust bids, budgets, and placements, and scale winning campaigns to maximize ROI.
  11. Retargeting & Funnels : Create retargeting strategies to nurture leads through the funnel—from awareness to conversion.
  12. Analytics & Reporting : Track KPIs including CTR, CPC, CPA, ROAS, and LTV. Provide weekly and monthly performance reports with actionable insights.
  13. Compliance & Best Practices : Ensure all campaigns follow Meta’s advertising policies and stay updated with platform algorithm changes and emerging ad formats.

ESSENTIAL SKILLS AND EXPERIENCE:

  • Excellent written and spoken communication skills. 
  • Bachelor's degree in marketing, advertising, or a related field (preferred)
  • Proven experience as paid marketing manager or in a similar role, preferably in the higher education industry
  • Proficiency in Google Ads, Meta Ads, TikTok and LinkedIn ads
  • Strong analytical skills with the ability to interpret data and make informed decisions.
  • Excellent understanding of keyword research, ad copywriting, and campaign optimization techniques
  • Familiarity with analytics tools such as Google Analytics and conversion tracking
  • Ability to work effectively in a fast-paced, deadline-driven environment.
  • Strong communication and collaboration skills, with the ability to work cross-functionally with marketing and web development teams.
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Digital Marketing Manager

Aston, West Midlands Gedu Global

Posted today

Job Viewed

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Job Description

ROLE PURPOSE:

We are seeking a skilled and results-oriented Digital Marketing Manager to join our higher education company. As a Digital Marketing Manager, you will play a critical role in developing and executing strategic paid campaigns to promote our educational programs, drive student enrolment, and enhance our brand visibility. Your expertise in Google/Meta advertising and data analysis will contribute to the success of our digital marketing initiatives. This is an exciting opportunity to make a significant impact on our student recruitment efforts and overall business growth.

ROLE AND RESPONSIBILITIES:

  1. Develop and implement PPC strategies for student recruitment : Create and execute comprehensive PPC campaigns that effectively target prospective students, promote our programs, and drive quality leads. Conduct market research, competitor analysis, and audience segmentation to identify opportunities and refine targeting strategies.
  2. Manage PPC campaigns and budgets : Set up, monitor, and optimize PPC campaigns across various advertising platforms, including Google Ads, Bing Ads, and social media channels. Monitor budget allocations, bid strategies, and ad performance to maximize return on investment (ROI) and achieve enrolment targets.
  3. Conduct keyword research and ad copywriting : Perform in-depth keyword research to identify relevant and high-converting keywords for our target audience. Develop compelling ad copy that aligns with our brand voice, highlights our unique value proposition, and encourages user engagement and conversions.
  4. Monitor and analyse campaign performance : Regularly monitor campaign metrics, including click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS). Utilize analytics tools to gather insights and make data-driven decisions to optimize campaigns, improve performance, and increase student enrolment.
  5. Implement landing page optimization strategies : Collaborate with the marketing and web development teams to create and enhance landing pages that align with PPC campaigns. Implement best practices for landing page design, user experience, and conversion rate optimization to improve lead quality and conversion rates.
  6. Stay updated on industry trends and best practices : Continuously stay abreast of industry trends, emerging technologies, and best practices in PPC advertising, digital marketing, and higher education marketing. Leverage this knowledge to propose innovative strategies and drive ongoing improvements to our PPC campaigns.
  7. Create and manage campaigns across Facebook and Instagram, with a strong focus on audience segmentation, lookalike modeling, retargeting, creative testing, and conversion tracking.
  8. Audience Targeting : Build and manage advanced targeting strategies including custom audiences, lookalike audiences, interest-based targeting, and behavioural segmentation.
  9. Ad Creative Management : Collaborate with design/content teams to develop compelling ad creatives (images, videos, carousels, reels) and test variations for performance.
  10. Optimization & Scaling : Continuously monitor performance, adjust bids, budgets, and placements, and scale winning campaigns to maximize ROI.
  11. Retargeting & Funnels : Create retargeting strategies to nurture leads through the funnel—from awareness to conversion.
  12. Analytics & Reporting : Track KPIs including CTR, CPC, CPA, ROAS, and LTV. Provide weekly and monthly performance reports with actionable insights.
  13. Compliance & Best Practices : Ensure all campaigns follow Meta’s advertising policies and stay updated with platform algorithm changes and emerging ad formats.

ESSENTIAL SKILLS AND EXPERIENCE:

  • Excellent written and spoken communication skills. 
  • Bachelor's degree in marketing, advertising, or a related field (preferred)
  • Proven experience as paid marketing manager or in a similar role, preferably in the higher education industry
  • Proficiency in Google Ads, Meta Ads, TikTok and LinkedIn ads
  • Strong analytical skills with the ability to interpret data and make informed decisions.
  • Excellent understanding of keyword research, ad copywriting, and campaign optimization techniques
  • Familiarity with analytics tools such as Google Analytics and conversion tracking
  • Ability to work effectively in a fast-paced, deadline-driven environment.
  • Strong communication and collaboration skills, with the ability to work cross-functionally with marketing and web development teams.
Is this job a match or a miss?
This advertiser has chosen not to accept applicants from your region.

Digital Marketing Manager

Birmingham, West Midlands Gedu Global

Posted today

Job Viewed

Tap Again To Close

Job Description

ROLE PURPOSE:

We are seeking a skilled and results-oriented Digital Marketing Manager to join our higher education company. As a Digital Marketing Manager, you will play a critical role in developing and executing strategic paid campaigns to promote our educational programs, drive student enrolment, and enhance our brand visibility. Your expertise in Google/Meta advertising and data analysis will contribute to the success of our digital marketing initiatives. This is an exciting opportunity to make a significant impact on our student recruitment efforts and overall business growth.

ROLE AND RESPONSIBILITIES:

  1. Develop and implement PPC strategies for student recruitment : Create and execute comprehensive PPC campaigns that effectively target prospective students, promote our programs, and drive quality leads. Conduct market research, competitor analysis, and audience segmentation to identify opportunities and refine targeting strategies.
  2. Manage PPC campaigns and budgets : Set up, monitor, and optimize PPC campaigns across various advertising platforms, including Google Ads, Bing Ads, and social media channels. Monitor budget allocations, bid strategies, and ad performance to maximize return on investment (ROI) and achieve enrolment targets.
  3. Conduct keyword research and ad copywriting : Perform in-depth keyword research to identify relevant and high-converting keywords for our target audience. Develop compelling ad copy that aligns with our brand voice, highlights our unique value proposition, and encourages user engagement and conversions.
  4. Monitor and analyse campaign performance : Regularly monitor campaign metrics, including click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS). Utilize analytics tools to gather insights and make data-driven decisions to optimize campaigns, improve performance, and increase student enrolment.
  5. Implement landing page optimization strategies : Collaborate with the marketing and web development teams to create and enhance landing pages that align with PPC campaigns. Implement best practices for landing page design, user experience, and conversion rate optimization to improve lead quality and conversion rates.
  6. Stay updated on industry trends and best practices : Continuously stay abreast of industry trends, emerging technologies, and best practices in PPC advertising, digital marketing, and higher education marketing. Leverage this knowledge to propose innovative strategies and drive ongoing improvements to our PPC campaigns.
  7. Create and manage campaigns across Facebook and Instagram, with a strong focus on audience segmentation, lookalike modeling, retargeting, creative testing, and conversion tracking.
  8. Audience Targeting : Build and manage advanced targeting strategies including custom audiences, lookalike audiences, interest-based targeting, and behavioural segmentation.
  9. Ad Creative Management : Collaborate with design/content teams to develop compelling ad creatives (images, videos, carousels, reels) and test variations for performance.
  10. Optimization & Scaling : Continuously monitor performance, adjust bids, budgets, and placements, and scale winning campaigns to maximize ROI.
  11. Retargeting & Funnels : Create retargeting strategies to nurture leads through the funnel—from awareness to conversion.
  12. Analytics & Reporting : Track KPIs including CTR, CPC, CPA, ROAS, and LTV. Provide weekly and monthly performance reports with actionable insights.
  13. Compliance & Best Practices : Ensure all campaigns follow Meta’s advertising policies and stay updated with platform algorithm changes and emerging ad formats.

ESSENTIAL SKILLS AND EXPERIENCE:

  • Excellent written and spoken communication skills. 
  • Bachelor's degree in marketing, advertising, or a related field (preferred)
  • Proven experience as paid marketing manager or in a similar role, preferably in the higher education industry
  • Proficiency in Google Ads, Meta Ads, TikTok and LinkedIn ads
  • Strong analytical skills with the ability to interpret data and make informed decisions.
  • Excellent understanding of keyword research, ad copywriting, and campaign optimization techniques
  • Familiarity with analytics tools such as Google Analytics and conversion tracking
  • Ability to work effectively in a fast-paced, deadline-driven environment.
  • Strong communication and collaboration skills, with the ability to work cross-functionally with marketing and web development teams.
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