2,382 Marketing Head jobs in the United Kingdom
Head of Digital Marketing Strategy
Posted today
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Job Description
Responsibilities:
- Develop and implement a holistic digital marketing strategy aligned with business objectives, focusing on lead generation, customer acquisition, and retention.
- Lead, mentor, and manage a distributed team of digital marketing specialists (SEO, SEM, Content, Social Media, Email).
- Oversee the execution of all digital marketing campaigns, ensuring optimal performance and ROI.
- Drive innovation in digital marketing tactics, exploring new channels, technologies, and platforms.
- Define key performance indicators (KPIs) and establish robust reporting mechanisms to track progress and measure success.
- Manage the digital marketing budget effectively, allocating resources to maximize impact.
- Conduct in-depth market research, competitive analysis, and customer segmentation to inform strategy.
- Champion a data-driven approach to marketing, utilizing analytics to derive actionable insights and optimize campaigns.
- Collaborate with product, sales, and customer success teams to ensure integrated marketing efforts.
- Stay abreast of the latest digital marketing trends, algorithm changes, and best practices.
- Bachelor's or Master's degree in Marketing, Digital Media, Business, or a related field.
- 10+ years of progressive experience in digital marketing, with at least 5 years in a strategic leadership role.
- Demonstrated success in developing and executing large-scale digital marketing strategies that drive measurable results.
- Expert knowledge of SEO, SEM, content marketing, social media marketing, email marketing, and marketing automation.
- Proficiency in using digital analytics tools (e.g., Google Analytics, Adobe Analytics) and marketing automation platforms.
- Strong leadership, team management, and communication skills, particularly in a remote setting.
- Experience managing budgets and P&L for digital marketing functions.
- Strategic thinking, analytical prowess, and excellent problem-solving abilities.
- A proactive and innovative mindset, with a passion for digital transformation.
Head of Digital Marketing Strategy
Posted today
Job Viewed
Job Description
Responsibilities:
- Develop and implement overarching digital marketing strategies aligned with business goals.
- Manage and optimize all paid digital advertising campaigns (Google Ads, Social Media Ads, etc.).
- Oversee SEO strategy and implementation to improve organic search rankings.
- Lead content marketing initiatives, including blog, website copy, and video content.
- Develop and execute social media marketing strategies across relevant platforms.
- Manage email marketing campaigns and nurture leads through automation.
- Analyze marketing data and KPIs to measure campaign performance and identify areas for improvement.
- Conduct market research and competitor analysis to identify opportunities.
- Manage the digital marketing budget and ensure ROI.
- Collaborate with cross-functional teams (sales, product, design) to ensure cohesive brand messaging.
- Mentor and lead a remote marketing team, fostering a culture of continuous learning and innovation.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 8+ years of experience in digital marketing, with at least 3 years in a strategic leadership role.
- Demonstrated success in developing and executing integrated digital marketing campaigns that drive growth.
- Expert knowledge of SEO, SEM, content marketing, social media marketing, and email marketing.
- Proficiency with marketing analytics tools (e.g., Google Analytics, HubSpot, SEMrush).
- Strong analytical and data interpretation skills.
- Excellent leadership, communication, and interpersonal skills.
- Experience managing marketing budgets and reporting on ROI.
- Ability to thrive in a fast-paced, fully remote work environment.
Head of Digital Marketing Strategy
Posted 1 day ago
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Head of Digital Marketing Strategy
Posted 2 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and implement a comprehensive digital marketing strategy to achieve business objectives, including brand awareness, lead generation, and customer acquisition.
- Oversee all digital marketing channels, including SEO, SEM, PPC, social media, content marketing, email marketing, and display advertising.
- Define key performance indicators (KPIs) for all digital marketing campaigns and track performance against goals.
- Analyze market trends, competitor activities, and customer insights to identify new opportunities and optimize strategies.
- Manage and mentor a team of digital marketing professionals, fostering their growth and development.
- Collaborate with the creative team to develop engaging and effective marketing content.
- Manage the digital marketing budget, ensuring optimal allocation of resources for maximum ROI.
- Stay up-to-date with the latest digital marketing technologies, tools, and best practices.
- Conduct A/B testing and other optimization techniques to improve campaign performance.
- Report on campaign results and provide strategic recommendations to senior leadership.
- Master's degree in Marketing, Business Administration, or a related field; Bachelor's degree with significant relevant experience will be considered.
- Minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a strategic leadership role.
- Proven track record of developing and executing successful digital marketing campaigns that have driven measurable business results.
- In-depth knowledge of all major digital marketing channels and platforms (Google Analytics, Google Ads, Facebook Ads Manager, SEO tools, email marketing platforms).
- Strong understanding of marketing automation, CRM systems, and data analytics.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Outstanding leadership, team management, and communication abilities.
- Ability to manage multiple projects, prioritize effectively, and meet deadlines in a remote environment.
- Creative mindset with a strong understanding of brand positioning and consumer psychology.
- Experience in the FMCG sector is a significant advantage.
Head of Digital Marketing Strategy
Posted 2 days ago
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Job Description
As the Head of Digital Marketing Strategy, you will oversee all aspects of digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing. You will leverage data analytics to understand customer behaviour, market trends, and campaign performance, using these insights to continuously optimise strategies and maximise ROI. This role requires a creative yet analytical mindset, with a proven ability to develop and implement innovative campaigns that resonate with target audiences and achieve business objectives. You will also manage the digital marketing budget and work closely with creative, sales, and product teams to ensure cohesive brand messaging and integrated marketing efforts.
Key Responsibilities:
- Develop and implement a comprehensive, data-driven digital marketing strategy aligned with overall business and brand objectives.
- Manage and optimise all digital marketing channels, including SEO, SEM (PPC), social media, email marketing, content marketing, and display advertising.
- Define target audience personas and tailor marketing campaigns to effectively reach and engage them.
- Oversee the creation of compelling and relevant content for all digital platforms.
- Develop and manage the digital marketing budget, ensuring optimal allocation of resources and maximum ROI.
- Analyse campaign performance using web analytics tools (e.g., Google Analytics) and provide regular reports on key metrics, insights, and recommendations.
- Stay abreast of the latest digital marketing trends, technologies, and best practices, and implement them where appropriate.
- Collaborate with internal teams (e.g., creative, sales, product development) to ensure consistent brand messaging and integrated marketing efforts.
- Manage external agencies and vendors as needed to support digital marketing activities.
- Drive continuous improvement through A/B testing, conversion rate optimisation (CRO), and performance analysis.
- Foster a data-centric approach to marketing, promoting experimentation and learning within the team.
Qualifications and Experience:
- Bachelor's degree in Marketing, Business, Communications, or a related field. A Master's degree is a plus.
- Minimum of 7-10 years of progressive experience in digital marketing, with at least 4-5 years in a strategic or leadership role.
- Proven track record of developing and executing successful digital marketing strategies that have driven significant growth in brand awareness, lead generation, and customer acquisition.
- Deep understanding of SEO, SEM, social media platforms, content strategy, email marketing automation, and analytics tools.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
- Strong analytical skills with the ability to interpret data, derive insights, and make informed decisions.
- Excellent project management, organisational, and communication skills.
- Creative thinker with a passion for digital innovation.
- Ability to manage budgets effectively and drive measurable results.
- Experience working in a remote team environment is preferred.
This is a fantastic opportunity to lead digital marketing efforts for an exciting brand and make a substantial impact on its growth. If you are a strategic and results-oriented digital marketer, we encourage you to apply.
Head of Digital Marketing Strategy
Posted 3 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement a cohesive and impactful digital marketing strategy aligned with business objectives.
- Oversee the execution of campaigns across all digital channels, ensuring optimal performance and ROI.
- Manage and mentor a team of digital marketing specialists, fostering a collaborative and results-oriented remote work environment.
- Define key performance indicators (KPIs) and track, analyze, and report on campaign performance using analytics tools.
- Drive continuous improvement through A/B testing, data analysis, and strategic adjustments.
- Manage the digital marketing budget, ensuring efficient allocation of resources.
- Stay abreast of the latest digital marketing trends, technologies, and best practices, and identify opportunities for innovation.
- Collaborate with other departments, including sales, product, and content teams, to ensure integrated marketing efforts.
- Develop and manage strong relationships with external agencies and vendors as needed.
- Champion data-driven decision-making and promote a culture of experimentation and learning.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA or Master's degree preferred.
- Extensive experience in digital marketing, with a significant portion in a strategic leadership role.
- Proven success in developing and executing successful digital marketing strategies that have driven significant growth.
- Deep understanding of SEO, SEM, social media marketing, content marketing, email marketing, and analytics platforms (e.g., Google Analytics, Adobe Analytics).
- Experience managing and leading remote marketing teams effectively.
- Strong analytical skills and the ability to translate data into actionable insights.
- Excellent leadership, communication, and interpersonal skills.
- Proficiency in marketing automation tools and CRM systems.
- Demonstrated ability to manage budgets and optimize marketing spend.
Head of Digital Marketing Strategy
Posted 3 days ago
Job Viewed
Job Description
The ideal candidate will be a forward-thinking leader with a deep understanding of the digital landscape, a proven ability to manage high-performing teams, and a strong track record of delivering measurable results. You will collaborate closely with cross-functional teams, including sales, product development, and customer service, to ensure a cohesive and integrated marketing approach.
Key Responsibilities:
- Develop and implement a comprehensive digital marketing strategy aligned with the company's business objectives and target audience.
- Lead and manage the digital marketing team, providing guidance, mentorship, and performance feedback.
- Oversee the planning, execution, and optimization of all digital marketing campaigns across various channels.
- Drive website traffic and conversions through SEO, SEM, and content marketing initiatives.
- Develop and manage the digital marketing budget, ensuring optimal allocation of resources and a strong ROI.
- Analyze marketing data and metrics to measure campaign performance, identify trends, and inform strategic decisions.
- Stay ahead of industry trends, emerging technologies, and best practices in digital marketing.
- Manage relationships with external agencies and vendors as needed.
- Ensure a consistent brand voice and messaging across all digital platforms.
- Collaborate with product and sales teams to develop integrated marketing plans and campaigns.
- Report on key performance indicators (KPIs) and provide insights to senior leadership.
Qualifications:
- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
- Extensive experience (minimum 8 years) in digital marketing, with at least 3 years in a leadership or management role.
- Proven track record of developing and executing successful digital marketing strategies that have driven significant business growth.
- Expertise in SEO, SEM, content marketing, social media marketing, email marketing, and paid advertising platforms.
- Strong analytical skills with proficiency in web analytics tools (e.g., Google Analytics) and marketing automation platforms.
- Excellent leadership, team management, and communication skills.
- Strategic thinker with a data-driven approach to decision-making.
- Experience in managing marketing budgets and demonstrating ROI.
- Creative and innovative mindset with a passion for digital innovation.
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Head of Digital Marketing Strategy
Posted 3 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and implement a holistic digital marketing strategy aligned with business objectives.
- Oversee and manage all digital marketing channels, including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing.
- Define key performance indicators (KPIs) and track campaign performance, providing regular reports and insights to senior management.
- Manage the digital marketing budget, ensuring optimal allocation of resources for maximum ROI.
- Lead and mentor a team of digital marketing specialists, fostering a culture of innovation and continuous improvement.
- Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
- Collaborate with cross-functional teams, including product development, sales, and creative, to ensure cohesive brand messaging and campaigns.
- Drive website traffic, user engagement, and conversion rates through data-driven optimisation.
- Explore and implement new digital marketing technologies and platforms.
- Manage relationships with external agencies and vendors as required.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
- Minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a strategic leadership role.
- Proven track record of developing and executing successful digital marketing strategies that have driven significant business growth.
- In-depth knowledge of all major digital marketing channels and analytics platforms (e.g., Google Analytics, Google Ads, social media advertising platforms).
- Strong analytical and problem-solving skills, with the ability to interpret complex data and translate it into actionable insights.
- Excellent leadership, communication, and interpersonal skills.
- Experience managing budgets and external agencies.
- Proficiency in marketing automation tools and CRM systems.
- A strategic mindset with a creative and innovative approach to digital marketing.
- Ability to thrive in a hybrid work environment, balancing remote strategic planning with collaborative office-based work in Brighton .
Head of Digital Marketing Strategy
Posted 4 days ago
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Job Description
Head of Digital Marketing Strategy
Posted 4 days ago
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