312 Marketing Insights jobs in the United Kingdom

Marketing Analyst (Paid Display & App)

London, London Wayfair

Posted 5 days ago

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Job Description

Marketing Analyst - Paid Display & App
London, UK | Office-Based (Mon–Thurs, Fri-WFH)
Full-Time

Benefits: Wayfair Employee Discount, Private Medical Care, Dental Care, Gym Membership Reimbursement, Tuition Reimbursement, 25 Days Starting Holiday + Bank Holidays (with tenure increases), Pension, Cycle to Work scheme, and more

Salary : The salary range for this position is £33,000 - £39,500 per year, however the base salary offered may vary depending on location, job-related knowledge, skills, and experience

Wayfair & The Role

The Growth marketing team owns full-funnel marketing for Wayfair EU and is looking for a marketing analyst who will take responsibility for driving the execution of our Paid Display and App Marketing programs in Europe. We drive the ultimate growth and revenue strategy for the business by partnering with Data Science, Martech, Product and other internal and external teams to build innovative platforms and systems to provide our customers with a smarter, unforgettable, personalized, and world-class experience.

What You'll Do
  • Be responsible for a portfolio of Paid Display and App paid marketing campaigns that span across the funnel

  • Analyze and monitor campaign performance, identify trends, and make optimizations to drive ROI; react to deviations from plans quickly and strategically.
  • You will be managing a multi million dollar monthly advertising budget. Your goal is to grow our customer base and maximize customer lifetime value to drive long-term profit

  • You will leverage deep analytics to root out trends and develop data-driven solutions to complex business problems
  • Operate our world class tools to further build out campaigns, adjust performance on display and app marketing platforms

  • Shape the adoption of the Wayfair App in the EU by working closely with the app product team managing organic App Store listings in addition to driving the paid app install strategy and execution
  • Leverage technology to enhance business goals; identify areas for improvement and drive implementation

  • Work closely to manage relationships with various external advertising agencies/platform partners to effectively execute on our overarching marketing goals for the channel
  • Collaborate with Brand and Creative teams to own creative strategy for our channel. Design and A/B test new creative, landing experiences, and game-changing program initiatives

  • Collaborate with Martech, Data Science, Engineering, Storefront, and Business Intelligence to architect uniquely innovative and value-additive products that enhance business value and customer delight (e.g., internal ad serving platforms, new webpages, measurement stack)
What You’ll Bring
  • Bachelor degree (or higher) in a quantitative field of study: math, sciences, economics, or business
  • Excellent critical thinking and stakeholder management skills - ability to break down and communicate complex ideas and influence senior leaders and cross-functional partners

  • Prior experience in digital marketing, management consulting, startup/tech, finance, and/or strategy with an analytical emphasis is highly valued
  • Experience with performance marketing and/or programmatic display/video/app platforms (Meta Ads Manager, Pinterest Ads, TikTok Ads Manager, Google Ads, DV360, TradeDesk, AdForm etc.) is a big plus

  • A total ownership mindset - ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action and a “get stuff done” attitude
  • Experience understanding and improving app tracking by working with Mobile Measurement Partners (MMPs) such as Appsflyer

  • Strong business acumen, hunger for driving results and improvement-driven mindset - you quickly grasp KPIs and metrics, and constantly look for opportunities to improve performance
  • Strong quantitative analytics skills with a technical inclination. - Able to generate insights and solutions or build a story and strategy from large data sets. SQL / GBQ / Python / R knowhow is preferred

Wayfair believes everyone should live in a home they love. Through technology and innovation, Wayfair makes it possible for shoppers to quickly and easily find exactly what they want from a selection of millions of items across home furnishings, décor, home improvement, housewares and more. Committed to delighting its customers every step of the way, Wayfair is reinventing the way people shop for their homes - from product discovery to final delivery.

About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice ( ). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at .

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Brand Marketing & Strategy Director

Bath, South West £53000 - £80000 annum Future Publishing

Posted 293 days ago

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Job Description

Permanent

Future is the name behind market-leading brands and some of the world’s most popular media titles. We connect people to their passions through the high-quality content we create and the innovative technology we pioneer. 

We're looking for a Brand Marketing & Strategy Director to play a critical role in shaping the future of our leading media brands.

What you'll be doing.

Reporting to the Senior Marketing Director, you'll set the strategy to develop compelling and insight-driven brand propositions that deliver audience growth and engagement.

You'll be part of our marketing centre of excellence and will implement brand-building best practice across Future’s brands. You'll generate a deep understanding of our audiences and work cross-functionally to generate new brand strategies and ensure successful, measurable outcomes.

Experience that will put you ahead of the curve.

  • Experience leading branding and brand strategy efforts for digital media brands
  • Experience with media business models such as advertising, data, paid subscriptions
  • Experience working with international brands and marketing teams 
  • Line management experience

What's in it for you…

  • Uncapped leave, because we trust you to manage your workload and time
  • When we hit our targets, enjoy a share of our profits with a bonus
  • Refer a friend and get rewarded when they join Future
  • Wellbeing support with access to our Colleague Assistant Programmes
  • Opportunity to purchase shares in Future, with our Share Incentive Plan

… Plus more great perks based on your location

Internal job family level Editorial 3

The expected salary range for this role is up to £80,000

This is a Hybrid role from any of our UK offices (Bath, London or Cardiff), working three days from the office, two from home

Who are we…

We’re Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.

We’ve got ambitious plans that further build on our growth momentum and unlock new opportunities – and we’re looking for driven people who want to be a part of it!

Our Future, Our Responsibility - Inclusion and Diversity at Future

We have a voice and we’re going to use it. We promote diversity and inclusion not just in our recruitment processes, but everything we do. We’re an equal opportunity employer and we will continue to ensure our recruitment process is free of bias and our workplaces are inclusive, positive, free of discrimination and respecting of all backgrounds and beliefs. Our culture is underpinned by our values and employees - current and future - are treated with respect and fairness.

Please let us know if you need any reasonable adjustments made so we can give you the best experience!

Find out more about Our Future, Our Responsibility on our website.

Requirements

Benefits

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Head of Digital Marketing Strategy

BS1 4RN Bristol, South West £75000 Annually WhatJobs

Posted 1 day ago

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full-time
Our client is looking for an innovative and results-driven Head of Digital Marketing Strategy to join their growing team. This fully remote position offers the opportunity to shape and execute comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. You will be responsible for developing, implementing, and managing multi-channel digital marketing campaigns, including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing. Key duties involve setting clear marketing objectives, defining target audiences, managing marketing budgets, and analysing campaign performance using data analytics tools. The ideal candidate will have a deep understanding of the digital marketing landscape, emerging trends, and best practices across various platforms. Strong analytical skills are essential for measuring ROI, optimising campaigns, and providing actionable insights. You will lead a team of digital marketing specialists, fostering a collaborative and high-performance culture. This is a remote-first role, meaning all communication and collaboration will be conducted virtually, providing maximum flexibility. You should be comfortable working independently and managing your time effectively across different time zones if applicable. Experience with marketing automation platforms, CRM systems, and A/B testing is a must. A proven ability to develop creative and effective marketing strategies that deliver measurable results is critical. A Bachelor's degree in Marketing, Business Administration, or a related field is required, with a Master's degree or relevant certifications being a significant plus. If you are a strategic marketing leader with a passion for digital innovation and a desire to make a significant impact, apply today.
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Sales & Marketing Support (Data & Insights)

Widley, South East £28000 - £29000 Annually Workshop Recruitment

Posted 4 days ago

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Job Description

permanent

Our client, produces high-quality exhibition stands, branded clothing, and print collateral, to a wide range of business sectors including manufacturing, engineering, hospitality, leisure, pharma, and defence.

They are seeking a proactive Sales & Marketing Support professional to work closely with the Sales Director, Account Managers, and in-house design team, supporting the sales process through accurate data, insights, and marketing activity, helping to convert opportunities into successful projects.

This is not a pure admin role, it’s a commercial support position where your ability to analyse, communicate, and coordinate will help drive business growth.

Duties will be a varied - managing CRM data, producing sales reports, monitoring marketing performance, ensuring projects move smoothly from enquiry to delivery, social media activity, work on marketing campaigns, and help ensure client communications are consistent and engaging.

Key Responsibilities

Sales & Data Support

  • Maintain accurate CRM data to ensure visibility of the sales pipeline
  • Produce regular insight reports for the Sales Director and Key Account Managers
  • Support the preparation of sales proposals and pitches using data-driven insights
  • Track project progress and ensure smooth handovers to account management
  • Assist in the coordination of inbound opportunities and allocation to team members

Marketing & Brand Support

  • Coordinate and schedule social media content across multiple platforms
  • Work with the design team to produce campaign materials and digital content
  • Monitor analytics, report on campaign performance, and recommend improvements
  • Help coordinate email marketing, newsletters, and other digital outreach
  • Support marketing events, exhibitions, and promotional activities

Key Skills & Attributes

  • Excellent organisational skills with strong attention to detail
  • Confident communicator with the ability to work across multiple teams
  • Comfortable handling and analysing data to produce clear insights
  • Creative mindset with an understanding of marketing principles
  • Familiarity with CRM systems and digital marketing tools (or willingness to learn)
  • Self-motivated, proactive, and able to work to deadlines in a fast-paced environment

Desirable Skills Include

  • Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Knowledge of social media scheduling and analytics tools
  • Interest in sustainable branding, print, and events

Working Hours and Information

  • Monday – Friday, 08:30 – 17:00 - no weekends
  • 31 days holiday per year including bank holidays and Christmas close-down
  • Company pension scheme
  • Genuine opportunities to progress within the company
  • Working in a great industry with a passionate and supportive team

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Sales & Marketing Support (Data & Insights)

Widley, South East Workshop Recruitment

Posted 6 days ago

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Job Description

full time

Our client, produces high-quality exhibition stands, branded clothing, and print collateral, to a wide range of business sectors including manufacturing, engineering, hospitality, leisure, pharma, and defence.

They are seeking a proactive Sales & Marketing Support professional to work closely with the Sales Director, Account Managers, and in-house design team, supporting the sales process through accurate data, insights, and marketing activity, helping to convert opportunities into successful projects.

This is not a pure admin role, it’s a commercial support position where your ability to analyse, communicate, and coordinate will help drive business growth.

Duties will be a varied - managing CRM data, producing sales reports, monitoring marketing performance, ensuring projects move smoothly from enquiry to delivery, social media activity, work on marketing campaigns, and help ensure client communications are consistent and engaging.

Key Responsibilities

Sales & Data Support

  • Maintain accurate CRM data to ensure visibility of the sales pipeline
  • Produce regular insight reports for the Sales Director and Key Account Managers
  • Support the preparation of sales proposals and pitches using data-driven insights
  • Track project progress and ensure smooth handovers to account management
  • Assist in the coordination of inbound opportunities and allocation to team members

Marketing & Brand Support

  • Coordinate and schedule social media content across multiple platforms
  • Work with the design team to produce campaign materials and digital content
  • Monitor analytics, report on campaign performance, and recommend improvements
  • Help coordinate email marketing, newsletters, and other digital outreach
  • Support marketing events, exhibitions, and promotional activities

Key Skills & Attributes

  • Excellent organisational skills with strong attention to detail
  • Confident communicator with the ability to work across multiple teams
  • Comfortable handling and analysing data to produce clear insights
  • Creative mindset with an understanding of marketing principles
  • Familiarity with CRM systems and digital marketing tools (or willingness to learn)
  • Self-motivated, proactive, and able to work to deadlines in a fast-paced environment

Desirable Skills Include

  • Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Knowledge of social media scheduling and analytics tools
  • Interest in sustainable branding, print, and events

Working Hours and Information

  • Monday – Friday, 08:30 – 17:00 - no weekends
  • 31 days holiday per year including bank holidays and Christmas close-down
  • Company pension scheme
  • Genuine opportunities to progress within the company
  • Working in a great industry with a passionate and supportive team

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Consumer Insights Manager

London, London McDonald's

Posted 5 days ago

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Job Description

Company Description:
About Us
McDonald's has run its business in the UK since 1974 and currently operates over 1500 restaurants across the UK and Ireland, serving almost four million customers each day. McDonald's is one of the UK's largest private sector employers, employing over 170,000 people.
Hybrid Working
This role is based in our East Finchley office working 3 days in the office and 2 days remotely
Job Description:
We're looking for an experienced, commercially minded and brand-focused Consumer Insights Manager to join our Business Strategy & Insights team at McDonald's UK&I. In this pivotal role, you'll be the voice of the customer, translating data into actionable insights that shape strategic decisions across the business.
Reporting to the Head of Consumer Insights, you'll act as a trusted advisor to our Marketing team, influencing initiatives across Brand Affinity, Trust, Families, Digital and Delivery. You'll also collaborate closely with our National Operations team, providing insight that informs restaurant design, enhances the delivery experience, and drives improvements in customer satisfaction.
What You'll Be Doing:
+ Leading insight plans across Brand Affinity, Trust, Families, Digital and Delivery, working closely with Marketing.
+ Overseeing continuous data sources like brand and advertising trackers, extracting insights that explain the 'why' behind performance.
+ Acting as a strategic advisor to National Operations, supporting initiatives in restaurant design and customer experience.
+ Collaborating with Business Insights and external agencies to connect commercial performance with customer attitudes and behaviours.
+ Managing and developing a direct report (Consumer Insight Analyst), providing coaching and growth opportunities.
+ Sharing best practices with global McDonald's markets and contributing to cross-functional initiatives.
+
Qualifications:
What You'll Need:
+ 5+ years' experience in consumer insights (client or agency side), with expertise in qualitative and quantitative research.
+ Proven ability to work with continuous data and lead brand and advertising-related research.
+ Strong commercial acumen and experience linking customer insights to business outcomes.
+ Excellent communication and storytelling skills, confident presenting to senior stakeholders.
+ Line management experience and a passion for developing talent.
+ Curious, proactive and resilient, with a can-do attitude and ability to thrive in a fast-paced environment.
+ Experience in customer experience (CX) research is highly desirable, particularly in evaluating and improving in-person service environments.
What You'll Get:
+ Be part of a high performing insights team shaping commercial decisions across the business
+ Access to industry-leading training and career development opportunities
+ A collaborative and inclusive culture, where your ideas are valued
+ Competitive salary plus bonus, cash allowance, free parking, free lunch and gym access
+ Hybrid working pattern
Additional Information:
Company Vision and Culture
Our Global vision is to build a better McDonald's and in the UK and Ireland we are working hard to be the UK & Irelands best-loved restaurant company.
McDonald's is defined by its culture. Our culture shapes and informs everything we think and everything we do. Our culture influences the way we interact with each other, and how we interact with customers, franchisees and suppliers. Our culture motivates and inspires us to attract and retain great talent, creating positive, energising, exceptional working environment for us all.
Our values drive our culture and shape our beliefs, our priorities and our actions. They influence the decisions we make, how we treat one another and how we show up as a brand to the world.
Serve: We put our customers and our people first
Inclusion: We open our doors to everyone
Integrity: We do the right thing
Community: We are good neighbours
Family: We get better together
At McDonald's we are People from all Walks of Life.
People are at the heart of everything we do, and they make the McDonald's experience. We embrace diversity and are committed to creating an inclusive culture that means people can be their best authentic self in our restaurants and offices, which helps us to better serve our customers. We have a strong heritage of diversity and representation within our communities, which we are proud of. The diversity of our people, customers, Franchisees and suppliers gives us strength.
We do not tolerate inequality, injustice or discrimination of any kind. These are hugely important issues and a brand with our reach and relevance means we have a very meaningful role to play.
We also recognise our responsibility as a large employer to continue being active in our communities, helping to develop skills and drive aspirations that will help people to be more aware of the world of work and more successful within it, whether with McDonald's or elsewhere."
#LI-Hybrid
Requsition ID: REF9435Q_74400076342496
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Strategic Measurement Consultant, Measurement & Insights - LinkedIn Marketing Solutions

London, London LinkedIn

Posted today

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Job Description

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun - where everyone can succeed.
Join us to transform the way the world works.
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
At LinkedIn we believe that marketing is what accelerates business growth and that nearly all the levers of business growth are driven by marketing. Because of this, we are passionate about helping marketers unlock growth for their companies and seeing them thrive. We work with our customers to empower them to make more effective marketing and business decisions with insights leveraging one of the richest proprietary data sets in the world.   
Join us in advancing our vision to create economic opportunity for every member of the global workforce by helping organizations thrive and grow through marketing excellence.  The LinkedIn Marketing Solutions (LMS) Measurement Analytics Partner (MAP) team is seeking a dynamic, visionary Strategic Measurement Consultant with a strong technical background and proven expertise in marketing analytics and measurement innovations to join our global team of marketing measurement and insights experts. This team is responsible for developing and scaling leading-edge marketing measurement and insights solutions to support our LMS sales teams with deepening strategic relationships with our customers and driving commercial outcomes powered by the experiences of LinkedIn's 1B+ members spanning over 200 countries and territories.
As a Strategic Measurement Consultant, you'll be at the forefront of driving measurement excellence for our clients and agency partners. Partnering across sales, product, and marketing, you will lead the adoption of advanced analytics and measurement strategies, harnessing industry-leading data to unlock actionable insights and maximize advertising impact across digital platforms.
Key Responsibilities:
+ Lead complex client and agency relationships, advising on advanced measurement frameworks that elevate business performance.
+ Develop and operationalize learning agendas and measurement strategies, fostering adoption of cutting-edge methodologies, tools, and partnerships.
+ Design and execute empirical research, A/B tests, incrementality and attribution studies, and clean room solutions to optimize campaign performance.
+ Synthesize and communicate complex research and analytics, distilling insights for both technical and non-technical senior stakeholders.
+ Collaborate with and advise senior cross-functional partners to identify innovation opportunities including, but not limited to new product features, measurement capabilities, and go-to-market strategies.
+ Cultivate and share measurement best practices across teams, clients, and global partners.
+ Champion a culture of experimentation, analytical rigor, and continuous improvement in measurement approaches.
+ Drive thought leadership on the future of B2B measurement working with relevant industry bodies
Basic Qualifications
+ 10+ years' experience in analytics, marketing science, measurement, or consulting, with direct client-facing leadership.
+ Bachelor's or Master's in a quantitative or analytical field (e.g., Statistics, Data Science, Economics, Engineering, Mathematics or related analytic field).
+ 5+ years' experience using python, SQL or similar querying language
+ 5+ years' experience in a consultative or advisory role
Preferred Qualifications
+ Deep expertise in advertising measurement methodologies, incl. attribution, MMM, incrementality, online/offline measurement, CAPI and experimental design.
+ Strong data acumen with experience working with large-scale datasets, advanced analytics tools and/or digital AdTech ecosystems.
+ Proven ability to influence executive stakeholders and translate complex analytics into actionable strategy.
+ Experience driving change through adoption of innovative measurement products and methods at scale.
+ Excellent communication skills, adept at making measurement engaging, accessible, and actionable for diverse audiences; measurement storytelling.
+ Experience in B2B marketing analytics and marketing intelligence, or B2B consulting
+ Experience with LLM, Gen-AI techniques
+ Experience with CRM platform technology and data structures
+ Experience working directly with engineering and technical teams
Suggested Skills
+ Stakeholder Management
+ SQL
+ Consulting
**Global Data Privacy Notice for Job Candidates **
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants:
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Senior Digital Marketing Manager - Campaign Strategy

BD1 1AA Bradford, Yorkshire and the Humber £60000 Annually WhatJobs

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full-time
Our client is looking for a highly creative and results-driven Senior Digital Marketing Manager to lead their campaign strategy efforts. This is a fully remote opportunity, offering the flexibility to work from home across the UK. You will be responsible for developing, implementing, and optimizing integrated digital marketing campaigns across various channels to drive brand awareness, lead generation, and customer engagement. Your role will involve overseeing social media marketing, search engine optimization (SEO), paid advertising (PPC), email marketing, and content marketing initiatives. You will conduct market research, analyze campaign performance using data analytics tools, and provide actionable insights to improve ROI. Collaboration with creative teams, sales, and product development will be essential to ensure cohesive messaging and brand consistency. The ideal candidate will have a strong portfolio showcasing successful digital marketing campaigns, a deep understanding of current digital marketing trends and technologies, and extensive experience with analytics platforms like Google Analytics, social media management tools, and marketing automation software. Excellent analytical, strategic thinking, and communication skills are crucial for success in this role. A degree in Marketing, Communications, or a related field is preferred, along with a minimum of 5 years of experience in digital marketing. If you are passionate about crafting impactful digital experiences and excel in a remote, collaborative setting, apply today.
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E-commerce Marketing Manager - Digital Strategy

OX1 2AA Oxford, South East £45000 Annually WhatJobs

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full-time
Our client is seeking an experienced and results-driven E-commerce Marketing Manager to lead their digital marketing efforts. This is a fully remote position, allowing you to shape and execute strategies from anywhere in the UK. The ideal candidate will have a deep understanding of the e-commerce landscape, with a proven ability to drive online sales, customer acquisition, and brand growth through innovative digital marketing campaigns.

As the E-commerce Marketing Manager, you will be responsible for developing and implementing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing. You will manage the company's online presence, optimise the e-commerce website for user experience and conversion rates, and oversee product merchandising and promotional activities. Key duties will include analysing website traffic, sales data, and campaign performance using tools like Google Analytics to identify trends and areas for improvement. You will also manage the marketing budget, ensuring efficient allocation of resources to achieve maximum ROI.

Collaboration with the sales, product development, and customer service teams will be crucial to ensure a cohesive customer journey. You will be expected to stay ahead of industry trends, test new marketing technologies, and continuously refine strategies to stay competitive. A Bachelor's degree in Marketing, Business Administration, or a related field, coupled with at least 5 years of experience in e-commerce marketing, is required. Demonstrable experience with e-commerce platforms (e.g., Shopify, Magento), CRM systems, and digital marketing analytics tools is essential. Excellent analytical, strategic thinking, and project management skills are a must. If you are a creative and data-driven marketer looking for a remote opportunity to make a significant impact, we encourage you to apply.
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Senior Product Manager - Analytics & Marketing Technology,EU Hardlines Customer Insights & Analytics

London, London Amazon

Posted 19 days ago

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Description

Shape the future of personalised shopping experiences through innovative marketing technology! Join our EU Hardlines Analytics & Marketing Technology team as a Senior Product Manager, where you'll drive innovation in personalisation and marketing automation technologies that impact millions of customers across European marketplaces. In this strategic role, you'll hold the pen on marketing execution strategy for EU Stores while leading two transformative initiatives that bridge our European and global capabilities.



Working as a core partner with our US teams, you'll orchestrate a dual-track approach to innovation. On one track, you'll identify opportunities for localising and implementing US-developed technologies to serve EU's unique multi-marketplace requirements. On the parallel track, you'll lead the development of bespoke EU solutions, developing in-house automation platforms and personalisation tools where needed. This balanced approach ensures we leverage global scale while maintaining the flexibility to address specific European market needs. You'll define the overall personalisation strategy roadmap, manage critical business intelligence priorities, and drive the adoption of new technologies across diverse stakeholder groups.



This position offers a unique opportunity to shape the future of automated & personalised marketing at scale. We're seeking someone who can navigate complex technical landscapes, make architectural decisions that balance immediate needs with long-term scalability, and influence without authority across a matrix organisation spanning multiple European markets. You'll work with advanced technologies and world-class teams, whilst having the autonomy to drive technical innovation that impacts millions of customers. If you're passionate about technology, thrive in complex technical environments, and want to lead the evolution of how we connect with customers across diverse European marketplaces, we want to hear from you.



Key job responsibilities

- Define and execute the EU-wide personalisation strategy roadmap, identifying high-impact opportunities and delivering scalable solutions

- Lead the development of Hands Off the Wheel (HOTW) marketing automation solutions, acting as single-threaded owner for EU PF Marketing

- Collaborate with US teams to unlock new capabilities, negotiating functionality for EU and overseeing its rollout

- Own and evolve in-house automation solutions, overseeing technical delivery and managing solution adoption across teams

- Conduct onboarding and communication of product updates, educating stakeholders on personalisation strategies and automation tools

- Drive standardisation of Campaign Meta Data across EU Stores to enable consistent, accurate, and actionable reporting

- Drive standardisation of Campaign Meta Data across EU Stores to enable consistent, accurate, and actionable reporting

- Manage and evolve Marketing WBR mechanisms

- Serve as the bridge between Business Intelligence (BI) and Marketing Managers (MMs) for automation efforts



About the team

The EU Hardlines Customer Insights & Analytics team acts as a central technical function for cross-product family marketing teams across Amazon's European stores, leading analytics, automation and personalisation efforts that impact Hardlines, Softlines, Consumables and Central Marketing Events (including Prime Day). Made up of Business Intelligence Engineers, a team lead and a Senior Product Manager (this position), our vision is for all prospective customers to be inspired to shop through highly relevant, personalised, and aspirational experiences, powered by best-in-class understanding of customer behaviour and automation.



Our work has established us as the automation and measurement powerhouse in EU Stores, with our solutions enabling thousands of marketing experiences and driving significant operational efficiency. Through our innovative automation platforms, we're transforming how marketing teams work - streamlining campaign scheduling, storefront creation, and performance measurement across product families.



The team balances in-house innovation with strategic partnership with our US counterparts, ensuring solutions meet unique EU multi-marketplace requirements while leveraging global capabilities. Our automation initiatives complement broader global efforts, while our personalisation strategies drive significant incremental revenue. Working at the intersection of marketing technology and automation, we're building scalable solutions that enable EU Stores to execute marketing at scale while delivering highly relevant, personalised experiences to millions of customers.

Basic Qualifications

- Bachelor's degree or equivalent

- Experience owning/driving roadmap strategy and definition

- Experience with end to end product delivery

- Experience with feature delivery and tradeoffs of a product

- Experience as a product manager or owner

- Experience owning technology products

- Experience with product cycles of 6+ months

- Experience in product or program management, product marketing, business development or technology

Preferred Qualifications

- Experience in influencing senior leadership through data driven insights

- Experience working across functional teams and senior stakeholders

- Knowledge of key customer experience metrics and methodology (e.g., NPS)

- Working directly with Business Intelligence and Applied Scientists to deliver joint goals



Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice ( ) to know more about how we collect, use and transfer the personal data of our candidates.



Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.



Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region youu2019re applying in isnu2019t listed, please contact your Recruiting Partner.
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