3,804 Marketing Management jobs in the United Kingdom

Digital Marketing Strategy Lead

RG1 2AG Reading, South East £60000 Annually WhatJobs

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Job Description

full-time
Our client is seeking a dynamic and results-oriented Digital Marketing Strategy Lead to drive their online presence and customer engagement initiatives. This key role, based in Reading, Berkshire, UK , involves developing and executing comprehensive digital marketing strategies across multiple platforms. You will be responsible for overseeing all aspects of digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising campaigns. Your primary goal will be to increase brand awareness, generate qualified leads, and optimize conversion rates. You will analyze market trends, competitor activities, and campaign performance data to identify opportunities for growth and improvement. Developing and managing the digital marketing budget, allocating resources effectively, and measuring ROI will be crucial. You will also lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performing environment. Staying abreast of the latest digital marketing trends, tools, and best practices is essential. Collaborating with internal teams, such as sales, product development, and creative, to ensure alignment and consistency in marketing efforts will be key. The ideal candidate will have a proven track record of success in developing and implementing data-driven digital marketing strategies, with at least 6 years of experience in a senior digital marketing role. Strong analytical skills, proficiency with marketing automation tools, CRM systems, and analytics platforms (e.g., Google Analytics) are essential. Excellent leadership, communication, and project management skills are required. A degree in Marketing, Business, or a related field is preferred. This hybrid role offers a fantastic opportunity to shape the digital future of a growing organization, combining strategic planning with hands-on execution. You will be instrumental in driving measurable business growth through innovative digital marketing initiatives.
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Head of Digital Marketing Strategy

B1 1BB Birmingham, West Midlands £60000 Annually WhatJobs

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full-time
Our client is a rapidly expanding digital media conglomerate seeking a visionary Head of Digital Marketing Strategy to spearhead their online presence. This fully remote position requires a strategic thinker with a proven track record in developing and executing impactful digital marketing campaigns across diverse platforms. You will be instrumental in shaping our brand's narrative and driving engagement with our target audiences worldwide. Your core responsibilities will involve crafting comprehensive digital marketing plans, encompassing SEO, SEM, social media marketing, content marketing, email marketing, and influencer collaborations. You will also oversee the digital marketing budget, allocate resources effectively, and measure campaign performance against key KPIs.

The ideal candidate will possess a deep understanding of the media and PR landscape, with the ability to identify emerging trends and opportunities. You will lead a distributed team of marketing specialists, fostering a culture of innovation and continuous improvement. This role demands strong analytical skills to interpret data, derive actionable insights, and optimize campaign strategies for maximum ROI. Collaboration with other departments, including content creation, product development, and sales, will be crucial to ensure cohesive brand messaging and successful campaign execution. You will stay abreast of the latest digital marketing technologies and best practices, recommending and implementing new tools and approaches.

Requirements:
  • Master's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 8 years of experience in digital marketing, with at least 3 years in a strategic leadership role, preferably within media or PR.
  • Demonstrable success in developing and implementing multi-channel digital marketing strategies that have driven significant growth.
  • Expertise in SEO, SEM, content strategy, social media management, email automation, and performance marketing.
  • Experience with marketing analytics tools such as Google Analytics, Adobe Analytics, and various social media analytics platforms.
  • Exceptional leadership and team management skills, with experience managing remote teams.
  • Strong understanding of media trends, PR principles, and audience engagement strategies.
  • Excellent communication, presentation, and interpersonal skills.
  • Ability to work independently and proactively in a remote environment.
  • Proficiency in project management tools and collaboration software.

This is a unique opportunity for a seasoned digital marketing leader to make a significant impact on a global scale, all from the comfort of their own home. If you are passionate about digital strategy and thrive in a remote, fast-paced environment, we encourage you to apply.
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Head of Digital Marketing Strategy

EH1 1SR Edinburgh, Scotland £70000 Annually WhatJobs

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Job Description

full-time
Our client is searching for a visionary and results-driven Head of Digital Marketing Strategy to spearhead their online presence and growth initiatives. This pivotal role will be responsible for crafting and executing innovative digital marketing campaigns that drive brand awareness, customer acquisition, and engagement. The ideal candidate will be a seasoned digital marketer with a deep understanding of the evolving digital landscape, SEO, SEM, social media, content marketing, and marketing automation. You will lead a dynamic team, foster creative thinking, and ensure all digital efforts are aligned with overarching business objectives.
Responsibilities:
  • Develop and implement a comprehensive digital marketing strategy across all relevant channels, including SEO, SEM, social media, email marketing, and content marketing.
  • Lead and mentor the digital marketing team, providing guidance, support, and professional development opportunities.
  • Oversee the creation and execution of engaging and data-driven marketing campaigns.
  • Analyze campaign performance, track key metrics, and provide regular reports to senior management.
  • Identify new digital marketing trends and technologies to maintain a competitive edge.
  • Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
  • Collaborate with product development, sales, and customer service teams to ensure consistent brand messaging and customer experience.
  • Drive website traffic, lead generation, and conversion rates through strategic optimization.
  • Develop and manage A/B testing strategies to continuously improve campaign performance.
  • Stay abreast of competitor activities and market trends to inform strategy adjustments.
Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field. Master's degree preferred.
  • 8+ years of experience in digital marketing, with at least 4 years in a leadership or management role.
  • Proven success in developing and executing successful digital marketing strategies.
  • In-depth knowledge of SEO, SEM, Google Analytics, social media marketing, content marketing, and email marketing platforms.
  • Experience with marketing automation tools (e.g., HubSpot, Marketo).
  • Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
  • Excellent leadership, communication, and project management skills.
  • Creative and innovative mindset, with a passion for digital trends.
  • Experience in managing marketing budgets and ROI analysis.
This position is based in Edinburgh, Scotland, UK , and will involve a hybrid working arrangement.
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Head of Digital Marketing Strategy

CV1 2DT Coventry, West Midlands £80000 Annually WhatJobs

Posted 3 days ago

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Job Description

full-time
Our client is looking for a visionary and results-driven Head of Digital Marketing Strategy to lead their marketing efforts from a fully remote position. This is an exciting opportunity to shape and execute comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. The Head of Digital Marketing Strategy will be responsible for overseeing all aspects of the digital marketing landscape, including SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising. You will develop data-driven strategies, set clear KPIs, and continuously analyse campaign performance to optimize results. A key part of this role involves staying abreast of the latest digital marketing trends and technologies, identifying new opportunities for engagement, and ensuring our client remains at the forefront of digital innovation. You will collaborate closely with sales, product, and creative teams to ensure a cohesive and impactful brand message across all digital channels. The ideal candidate will possess a deep understanding of the customer journey and digital analytics tools, with a proven ability to translate insights into actionable marketing plans. Strong leadership, excellent communication, and project management skills are essential for managing a remote team and diverse marketing initiatives. A Bachelor's degree in Marketing, Communications, or a related field, coupled with significant experience in digital marketing leadership, is required. If you are passionate about building strong brands online and driving measurable business outcomes, this remote role offers a fantastic platform to make a significant impact.
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Head of Digital Marketing Strategy

LE1 1AA Leicester, East Midlands £75000 Annually WhatJobs

Posted 4 days ago

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Job Description

full-time
Our client is seeking a visionary and data-driven Head of Digital Marketing Strategy to lead their marketing initiatives. This is a fully remote position, offering an exciting opportunity to shape and execute comprehensive digital marketing campaigns across various platforms. You will be responsible for developing and implementing strategies that drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will possess extensive experience in SEO, SEM, content marketing, social media marketing, email marketing, and paid advertising. You should be adept at leveraging analytics tools to measure campaign performance, derive insights, and optimize strategies for maximum ROI. This role requires strong leadership skills, a deep understanding of the digital marketing landscape, and the ability to translate business objectives into effective marketing plans. You will collaborate with creative, sales, and product teams to ensure brand consistency and cohesive campaign execution. This is a remote-first role, allowing you to work from your preferred location while being a key contributor to our client's growth. Join a dynamic and innovative company where your strategic thinking and execution will have a direct impact on business success. Be part of a collaborative team focused on achieving ambitious marketing goals through cutting-edge digital strategies.

Key Responsibilities:
  • Develop and implement overarching digital marketing strategies aligned with business objectives.
  • Manage and optimize all digital marketing channels, including SEO, SEM, social media, email, and display advertising.
  • Oversee content creation and distribution strategies to engage target audiences.
  • Analyze campaign performance data using tools like Google Analytics, Adobe Analytics, and other relevant platforms.
  • Identify key performance indicators (KPIs) and track progress towards marketing goals.
  • Manage digital marketing budgets and allocate resources effectively.
  • Lead and mentor a team of digital marketing specialists.
  • Conduct market research and competitor analysis to identify new opportunities.
  • Collaborate with cross-functional teams to ensure integrated marketing efforts.
  • Stay updated on the latest digital marketing trends, tools, and best practices.

Qualifications:
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • 7+ years of experience in digital marketing, with a proven track record in strategy development and execution.
  • Expertise across various digital marketing channels (SEO, SEM, PPC, Social Media, Email Marketing, Content Marketing).
  • Proficiency with marketing automation platforms and CRM systems.
  • Strong analytical skills and experience with web analytics tools (e.g., Google Analytics, Adobe Analytics).
  • Demonstrated experience in managing digital marketing budgets and reporting on ROI.
  • Excellent leadership, communication, and interpersonal skills.
  • Ability to work independently and manage multiple projects in a remote setting.
  • Creative thinking and problem-solving abilities.
  • Experience in B2B or B2C marketing environments.
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Head of Digital Marketing Strategy

S1 4QS Sheffield, Yorkshire and the Humber £70000 Annually WhatJobs

Posted 5 days ago

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Job Description

full-time
Join our client as the Head of Digital Marketing Strategy in a fully remote, senior leadership position. This is a crucial role responsible for shaping and executing the overarching digital marketing vision to drive brand growth, customer acquisition, and engagement across all online channels. You will lead a high-performing remote team of digital marketing specialists, fostering a culture of innovation, data-driven decision-making, and continuous improvement. Key responsibilities include developing comprehensive digital marketing plans covering SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising. You will oversee campaign performance, analyze key metrics, and provide strategic insights to optimize ROI. The ideal candidate will have extensive experience in digital marketing leadership, with a proven track record of developing and implementing successful strategies that deliver measurable business results. A deep understanding of the digital landscape, including emerging trends and technologies, is essential. Excellent strategic thinking, analytical skills, and strong communication and interpersonal abilities are required to effectively manage a remote team and collaborate with cross-functional stakeholders. You will be responsible for budget management, agency oversight, and ensuring brand consistency across all digital touchpoints. This role demands a visionary leader who can inspire and guide the team to achieve ambitious marketing objectives in a dynamic, remote-first environment.
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Head of Digital Marketing Strategy

WV1 1AD Wolverhampton, West Midlands £80000 Annually WhatJobs

Posted 5 days ago

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Job Description

full-time
Our client is looking for a visionary and results-driven Head of Digital Marketing Strategy to lead their online presence from anywhere. This is a fully remote, critical role for a rapidly growing company within the FMCG sector. You will be responsible for conceptualizing, developing, and executing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, engagement, and ultimately, sales. This involves overseeing all aspects of digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing. You'll leverage data analytics and market insights to identify trends, optimize campaigns, and ensure a strong ROI. The ideal candidate will have a deep understanding of the FMCG landscape and a proven ability to translate business objectives into effective digital initiatives. Responsibilities include:
  • Developing and implementing a holistic digital marketing strategy aligned with business goals.
  • Managing and optimizing all paid digital advertising campaigns (Google Ads, Social Media Ads).
  • Leading SEO strategy to improve organic search visibility and traffic.
  • Overseeing social media presence and community management across various platforms.
  • Developing and executing engaging content marketing plans.
  • Managing email marketing campaigns and lead nurturing programs.
  • Analyzing campaign performance, generating reports, and providing actionable insights.
  • Staying ahead of digital marketing trends, tools, and best practices.
  • Collaborating with internal teams (sales, product) to ensure cohesive marketing efforts.
  • Managing the digital marketing budget effectively.
You must have a Bachelor's degree in Marketing, Business, or a related field, with a minimum of 7 years of experience in digital marketing, with at least 3 years in a strategic leadership role. Proven success in driving growth for FMCG brands in a digital capacity is essential. Expertise in digital marketing tools and analytics platforms (Google Analytics, SEMrush, etc.) is required. Excellent strategic thinking, leadership, and communication skills are paramount for this remote-first position. Join a forward-thinking team and shape the digital future of a leading FMCG brand from the comfort of your home.
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Remote Digital Marketing Strategy Director

SO14 0EF Southampton, South East £75000 Annually WhatJobs

Posted 8 days ago

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Job Description

full-time
Our client is searching for a strategic and data-driven Remote Digital Marketing Strategy Director to lead and innovate their online presence. This fully remote position empowers you to craft and execute cutting-edge digital marketing campaigns that drive significant growth and brand engagement. You will be responsible for developing comprehensive digital marketing strategies encompassing SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising. Your role will involve setting clear objectives, defining target audiences, and allocating budgets effectively to maximize ROI. The ideal candidate will possess extensive experience in digital marketing leadership, with a proven track record of success in scaling online businesses. Strong analytical skills are crucial for monitoring campaign performance, interpreting data, and making data-informed optimizations. You will manage a team of digital marketing specialists, providing guidance and fostering a culture of continuous improvement. Excellent communication and presentation skills are essential for reporting on campaign results to senior management and stakeholders. Proficiency in marketing automation platforms, analytics tools (e.g., Google Analytics), and various digital advertising platforms is required. You will also be tasked with identifying new market opportunities and emerging digital trends to keep our client at the forefront of the industry. This is a unique opportunity to shape the digital future of a forward-thinking company from a remote setting. You should possess a deep understanding of customer acquisition and retention strategies. Experience in A/B testing and conversion rate optimization is highly valued. Join our client and lead the charge in building impactful digital experiences that resonate with audiences worldwide.
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Head of Digital Marketing Strategy

NG1 3BR Nottingham, East Midlands £80000 Annually WhatJobs

Posted 8 days ago

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Job Description

full-time
Our client is seeking an innovative and results-driven Head of Digital Marketing Strategy to lead their online presence and growth initiatives. This is a fully remote role, providing the flexibility to work from any location. You will be responsible for conceptualising, developing, and executing comprehensive digital marketing strategies across all relevant platforms, including SEO, SEM, social media, content marketing, email marketing, and affiliate marketing. The ideal candidate will have a deep understanding of the digital landscape, a proven ability to drive measurable results, and a passion for leveraging emerging technologies to reach and engage target audiences. You will lead a team of talented digital marketers, fostering a culture of creativity, data-driven decision-making, and continuous improvement.

Key Responsibilities:
  • Develop and implement a holistic digital marketing strategy that aligns with overall business objectives and drives customer acquisition, retention, and revenue growth.
  • Oversee all digital marketing campaigns, from planning and execution to analysis and optimisation, ensuring maximum ROI.
  • Manage and mentor the digital marketing team, providing strategic guidance, professional development, and performance feedback.
  • Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
  • Define key performance indicators (KPIs) and track campaign performance, providing regular reports and actionable insights to senior management.
  • Manage the digital marketing budget effectively, allocating resources to maximise impact.
  • Collaborate with cross-functional teams, including product development, sales, and customer service, to ensure a cohesive brand experience.
  • Stay abreast of the latest digital marketing tools, technologies, and best practices, and champion their adoption.
  • Develop and execute strategies to enhance brand awareness, online reputation, and customer engagement.
  • Drive innovation in digital marketing approaches, exploring new channels and tactics to reach target audiences.

Requirements:
  • Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
  • A minimum of 8 years of progressive experience in digital marketing, with at least 3 years in a leadership role.
  • Demonstrated success in developing and executing data-driven digital marketing strategies that have achieved significant business growth.
  • Expertise in a wide range of digital marketing disciplines, including SEO, SEM, social media marketing, content marketing, email marketing, and analytics.
  • Strong leadership, team management, and communication skills.
  • Proficiency in marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, HubSpot, Salesforce Marketing Cloud).
  • Ability to think strategically and translate business goals into effective digital marketing plans.
  • A creative mindset with a strong understanding of brand building and customer journey mapping.
  • Excellent analytical and problem-solving skills.
The role is based in Nottingham, Nottinghamshire, UK and is fully remote.
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Head of Digital Marketing Strategy

M1 1RN Manchester, North West £75000 Annually WhatJobs

Posted 9 days ago

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full-time
Our client is a rapidly growing company seeking an experienced and visionary Head of Digital Marketing Strategy to lead their online presence and growth initiatives. This is a critical, fully remote leadership role responsible for developing and executing comprehensive digital marketing strategies across all online channels. You will drive brand awareness, customer acquisition, engagement, and retention through innovative and data-driven marketing campaigns. This is an exceptional opportunity to shape the digital future of a forward-thinking organization from anywhere in the UK.

Key Responsibilities:
  • Develop and implement a holistic digital marketing strategy aligned with business objectives, encompassing SEO, SEM, content marketing, social media marketing, email marketing, and paid advertising.
  • Lead and manage the digital marketing team, fostering a high-performance culture and driving individual development.
  • Oversee the creation and execution of engaging and effective digital campaigns across various platforms.
  • Analyze market trends, competitor activities, and customer insights to identify new opportunities and optimize strategies.
  • Define key performance indicators (KPIs) for digital marketing efforts and track performance against targets using analytics tools.
  • Manage the digital marketing budget, ensuring efficient allocation of resources and maximum ROI.
  • Collaborate with cross-functional teams, including sales, product development, and creative services, to ensure a consistent brand message and integrated marketing approach.
  • Stay abreast of the latest digital marketing technologies, tools, and best practices.
  • Drive continuous improvement in digital marketing performance through A/B testing, data analysis, and optimization initiatives.
  • Report on digital marketing performance to senior leadership, providing actionable insights and strategic recommendations.

The ideal candidate will possess a Bachelor's or Master's degree in Marketing, Business Administration, or a related field. A minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a strategic leadership role, is required. Proven success in developing and executing comprehensive digital marketing strategies that have driven significant business growth is essential. Strong expertise in SEO, SEM, content marketing, social media, email marketing, and digital analytics platforms (e.g., Google Analytics, Adobe Analytics) is mandatory. Excellent leadership, team management, and communication skills are crucial for guiding a remote team and collaborating with stakeholders. The ability to think strategically, analyze data, and translate insights into actionable marketing plans is paramount. This fully remote role requires excellent self-management and communication skills, with opportunities for virtual collaboration with teams based in Manchester .
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