3,804 Marketing Management jobs in the United Kingdom
Digital Marketing Strategy Lead
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Head of Digital Marketing Strategy
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The ideal candidate will possess a deep understanding of the media and PR landscape, with the ability to identify emerging trends and opportunities. You will lead a distributed team of marketing specialists, fostering a culture of innovation and continuous improvement. This role demands strong analytical skills to interpret data, derive actionable insights, and optimize campaign strategies for maximum ROI. Collaboration with other departments, including content creation, product development, and sales, will be crucial to ensure cohesive brand messaging and successful campaign execution. You will stay abreast of the latest digital marketing technologies and best practices, recommending and implementing new tools and approaches.
Requirements:
- Master's degree in Marketing, Communications, Business, or a related field.
- Minimum of 8 years of experience in digital marketing, with at least 3 years in a strategic leadership role, preferably within media or PR.
- Demonstrable success in developing and implementing multi-channel digital marketing strategies that have driven significant growth.
- Expertise in SEO, SEM, content strategy, social media management, email automation, and performance marketing.
- Experience with marketing analytics tools such as Google Analytics, Adobe Analytics, and various social media analytics platforms.
- Exceptional leadership and team management skills, with experience managing remote teams.
- Strong understanding of media trends, PR principles, and audience engagement strategies.
- Excellent communication, presentation, and interpersonal skills.
- Ability to work independently and proactively in a remote environment.
- Proficiency in project management tools and collaboration software.
This is a unique opportunity for a seasoned digital marketing leader to make a significant impact on a global scale, all from the comfort of their own home. If you are passionate about digital strategy and thrive in a remote, fast-paced environment, we encourage you to apply.
Head of Digital Marketing Strategy
Posted today
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Responsibilities:
- Develop and implement a comprehensive digital marketing strategy across all relevant channels, including SEO, SEM, social media, email marketing, and content marketing.
- Lead and mentor the digital marketing team, providing guidance, support, and professional development opportunities.
- Oversee the creation and execution of engaging and data-driven marketing campaigns.
- Analyze campaign performance, track key metrics, and provide regular reports to senior management.
- Identify new digital marketing trends and technologies to maintain a competitive edge.
- Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
- Collaborate with product development, sales, and customer service teams to ensure consistent brand messaging and customer experience.
- Drive website traffic, lead generation, and conversion rates through strategic optimization.
- Develop and manage A/B testing strategies to continuously improve campaign performance.
- Stay abreast of competitor activities and market trends to inform strategy adjustments.
- Bachelor's degree in Marketing, Communications, or a related field. Master's degree preferred.
- 8+ years of experience in digital marketing, with at least 4 years in a leadership or management role.
- Proven success in developing and executing successful digital marketing strategies.
- In-depth knowledge of SEO, SEM, Google Analytics, social media marketing, content marketing, and email marketing platforms.
- Experience with marketing automation tools (e.g., HubSpot, Marketo).
- Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
- Excellent leadership, communication, and project management skills.
- Creative and innovative mindset, with a passion for digital trends.
- Experience in managing marketing budgets and ROI analysis.
Head of Digital Marketing Strategy
Posted 3 days ago
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Head of Digital Marketing Strategy
Posted 4 days ago
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Key Responsibilities:
- Develop and implement overarching digital marketing strategies aligned with business objectives.
- Manage and optimize all digital marketing channels, including SEO, SEM, social media, email, and display advertising.
- Oversee content creation and distribution strategies to engage target audiences.
- Analyze campaign performance data using tools like Google Analytics, Adobe Analytics, and other relevant platforms.
- Identify key performance indicators (KPIs) and track progress towards marketing goals.
- Manage digital marketing budgets and allocate resources effectively.
- Lead and mentor a team of digital marketing specialists.
- Conduct market research and competitor analysis to identify new opportunities.
- Collaborate with cross-functional teams to ensure integrated marketing efforts.
- Stay updated on the latest digital marketing trends, tools, and best practices.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 7+ years of experience in digital marketing, with a proven track record in strategy development and execution.
- Expertise across various digital marketing channels (SEO, SEM, PPC, Social Media, Email Marketing, Content Marketing).
- Proficiency with marketing automation platforms and CRM systems.
- Strong analytical skills and experience with web analytics tools (e.g., Google Analytics, Adobe Analytics).
- Demonstrated experience in managing digital marketing budgets and reporting on ROI.
- Excellent leadership, communication, and interpersonal skills.
- Ability to work independently and manage multiple projects in a remote setting.
- Creative thinking and problem-solving abilities.
- Experience in B2B or B2C marketing environments.
Head of Digital Marketing Strategy
Posted 5 days ago
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Head of Digital Marketing Strategy
Posted 5 days ago
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- Developing and implementing a holistic digital marketing strategy aligned with business goals.
- Managing and optimizing all paid digital advertising campaigns (Google Ads, Social Media Ads).
- Leading SEO strategy to improve organic search visibility and traffic.
- Overseeing social media presence and community management across various platforms.
- Developing and executing engaging content marketing plans.
- Managing email marketing campaigns and lead nurturing programs.
- Analyzing campaign performance, generating reports, and providing actionable insights.
- Staying ahead of digital marketing trends, tools, and best practices.
- Collaborating with internal teams (sales, product) to ensure cohesive marketing efforts.
- Managing the digital marketing budget effectively.
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Remote Digital Marketing Strategy Director
Posted 8 days ago
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Head of Digital Marketing Strategy
Posted 8 days ago
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Key Responsibilities:
- Develop and implement a holistic digital marketing strategy that aligns with overall business objectives and drives customer acquisition, retention, and revenue growth.
- Oversee all digital marketing campaigns, from planning and execution to analysis and optimisation, ensuring maximum ROI.
- Manage and mentor the digital marketing team, providing strategic guidance, professional development, and performance feedback.
- Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
- Define key performance indicators (KPIs) and track campaign performance, providing regular reports and actionable insights to senior management.
- Manage the digital marketing budget effectively, allocating resources to maximise impact.
- Collaborate with cross-functional teams, including product development, sales, and customer service, to ensure a cohesive brand experience.
- Stay abreast of the latest digital marketing tools, technologies, and best practices, and champion their adoption.
- Develop and execute strategies to enhance brand awareness, online reputation, and customer engagement.
- Drive innovation in digital marketing approaches, exploring new channels and tactics to reach target audiences.
Requirements:
- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
- A minimum of 8 years of progressive experience in digital marketing, with at least 3 years in a leadership role.
- Demonstrated success in developing and executing data-driven digital marketing strategies that have achieved significant business growth.
- Expertise in a wide range of digital marketing disciplines, including SEO, SEM, social media marketing, content marketing, email marketing, and analytics.
- Strong leadership, team management, and communication skills.
- Proficiency in marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, HubSpot, Salesforce Marketing Cloud).
- Ability to think strategically and translate business goals into effective digital marketing plans.
- A creative mindset with a strong understanding of brand building and customer journey mapping.
- Excellent analytical and problem-solving skills.
Head of Digital Marketing Strategy
Posted 9 days ago
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Key Responsibilities:
- Develop and implement a holistic digital marketing strategy aligned with business objectives, encompassing SEO, SEM, content marketing, social media marketing, email marketing, and paid advertising.
- Lead and manage the digital marketing team, fostering a high-performance culture and driving individual development.
- Oversee the creation and execution of engaging and effective digital campaigns across various platforms.
- Analyze market trends, competitor activities, and customer insights to identify new opportunities and optimize strategies.
- Define key performance indicators (KPIs) for digital marketing efforts and track performance against targets using analytics tools.
- Manage the digital marketing budget, ensuring efficient allocation of resources and maximum ROI.
- Collaborate with cross-functional teams, including sales, product development, and creative services, to ensure a consistent brand message and integrated marketing approach.
- Stay abreast of the latest digital marketing technologies, tools, and best practices.
- Drive continuous improvement in digital marketing performance through A/B testing, data analysis, and optimization initiatives.
- Report on digital marketing performance to senior leadership, providing actionable insights and strategic recommendations.
The ideal candidate will possess a Bachelor's or Master's degree in Marketing, Business Administration, or a related field. A minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a strategic leadership role, is required. Proven success in developing and executing comprehensive digital marketing strategies that have driven significant business growth is essential. Strong expertise in SEO, SEM, content marketing, social media, email marketing, and digital analytics platforms (e.g., Google Analytics, Adobe Analytics) is mandatory. Excellent leadership, team management, and communication skills are crucial for guiding a remote team and collaborating with stakeholders. The ability to think strategically, analyze data, and translate insights into actionable marketing plans is paramount. This fully remote role requires excellent self-management and communication skills, with opportunities for virtual collaboration with teams based in Manchester .