What Jobs are available for Marketing Positions in Ancoats?
Showing 288 Marketing Positions jobs in Ancoats
Digital Marketing Manager
M1 1AA Manchester, North West
£45000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client, a dynamic and rapidly growing e-commerce brand, is looking for an experienced and innovative Digital Marketing Manager to lead their online presence from their offices in Manchester, Greater Manchester, UK . This role offers a hybrid working model, blending remote flexibility with essential in-office collaboration to drive forward our client's digital marketing strategies.
The Digital Marketing Manager will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns across various channels to drive brand awareness, customer acquisition, and revenue growth. Key responsibilities include overseeing Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies, managing paid advertising campaigns (PPC) on platforms like Google Ads and social media, and developing engaging content marketing initiatives. You will also manage email marketing campaigns, social media strategy, and affiliate marketing programs. This role involves analysing campaign performance using tools such as Google Analytics, identifying trends, and providing actionable insights to optimize strategies and improve ROI. You will collaborate closely with the sales, product development, and creative teams to ensure brand consistency and achieve marketing objectives. The ideal candidate will stay abreast of the latest digital marketing trends and technologies, continuously seeking new opportunities for innovation and growth.
We are seeking a candidate with a Bachelor's degree in Marketing, Business, or a related field, and at least 5 years of hands-on experience in digital marketing, with a proven track record of success in managing multiple online marketing channels. Demonstrable expertise in SEO, SEM, content marketing, social media marketing, and email marketing is essential. Strong analytical skills, proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics), and experience with CRM systems are required. Excellent written and verbal communication skills, creativity, and the ability to manage multiple projects in a fast-paced environment are crucial. Experience with A/B testing and conversion rate optimization (CRO) is highly desirable. This is a fantastic opportunity to take ownership of digital marketing efforts and make a significant impact on a thriving business.
The Digital Marketing Manager will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns across various channels to drive brand awareness, customer acquisition, and revenue growth. Key responsibilities include overseeing Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies, managing paid advertising campaigns (PPC) on platforms like Google Ads and social media, and developing engaging content marketing initiatives. You will also manage email marketing campaigns, social media strategy, and affiliate marketing programs. This role involves analysing campaign performance using tools such as Google Analytics, identifying trends, and providing actionable insights to optimize strategies and improve ROI. You will collaborate closely with the sales, product development, and creative teams to ensure brand consistency and achieve marketing objectives. The ideal candidate will stay abreast of the latest digital marketing trends and technologies, continuously seeking new opportunities for innovation and growth.
We are seeking a candidate with a Bachelor's degree in Marketing, Business, or a related field, and at least 5 years of hands-on experience in digital marketing, with a proven track record of success in managing multiple online marketing channels. Demonstrable expertise in SEO, SEM, content marketing, social media marketing, and email marketing is essential. Strong analytical skills, proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics), and experience with CRM systems are required. Excellent written and verbal communication skills, creativity, and the ability to manage multiple projects in a fast-paced environment are crucial. Experience with A/B testing and conversion rate optimization (CRO) is highly desirable. This is a fantastic opportunity to take ownership of digital marketing efforts and make a significant impact on a thriving business.
- Develop and execute integrated digital marketing strategies.
- Manage and optimize paid search and social media advertising campaigns.
- Oversee SEO initiatives to improve organic search rankings.
- Create and manage engaging content marketing and email campaigns.
- Analyze website traffic and campaign performance data.
- Report on key performance indicators (KPIs) and provide insights.
- Collaborate with internal teams on marketing initiatives.
- Manage the digital marketing budget effectively.
- Stay current with digital marketing best practices and emerging trends.
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0
Digital Marketing Manager
M1 1BG Manchester, North West
£45000 Annually
WhatJobs
Posted 4 days ago
Job Viewed
Job Description
A dynamic and innovative company in Manchester, Greater Manchester, UK is looking for a strategic and results-oriented Digital Marketing Manager to lead their online presence and growth initiatives. This is a hybrid role, offering a blend of flexible remote work and essential collaborative time in our modern office facilities.
You will be responsible for developing and executing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing. Your key responsibilities will involve managing online advertising campaigns, analysing campaign performance data, and optimising strategies to maximise ROI. You will oversee the creation of engaging digital content, manage social media communities, and ensure a consistent brand voice across all digital platforms. Collaborating with internal teams such as sales, product development, and design to align marketing efforts with business objectives will be a critical aspect of your role. You will also stay abreast of the latest digital marketing trends and technologies, identifying new opportunities for growth and innovation.
The ideal candidate will possess a Bachelor's degree in Marketing, Communications, or a related field, coupled with significant experience in digital marketing management. Proven expertise in SEO/SEM, social media marketing, email marketing automation, and content strategy is essential. Strong analytical skills and proficiency in using web analytics tools (e.g., Google Analytics) and marketing automation platforms are required. Excellent written and verbal communication skills, with a talent for crafting compelling marketing copy, are crucial. You should have strong project management abilities, with the capacity to manage multiple campaigns simultaneously. Experience with A/B testing and conversion rate optimisation is highly desirable. This role requires a creative thinker with a data-driven approach and the ability to adapt quickly in a fast-paced environment. This is an exciting opportunity to shape the digital future of a growing organisation.
You will be responsible for developing and executing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing. Your key responsibilities will involve managing online advertising campaigns, analysing campaign performance data, and optimising strategies to maximise ROI. You will oversee the creation of engaging digital content, manage social media communities, and ensure a consistent brand voice across all digital platforms. Collaborating with internal teams such as sales, product development, and design to align marketing efforts with business objectives will be a critical aspect of your role. You will also stay abreast of the latest digital marketing trends and technologies, identifying new opportunities for growth and innovation.
The ideal candidate will possess a Bachelor's degree in Marketing, Communications, or a related field, coupled with significant experience in digital marketing management. Proven expertise in SEO/SEM, social media marketing, email marketing automation, and content strategy is essential. Strong analytical skills and proficiency in using web analytics tools (e.g., Google Analytics) and marketing automation platforms are required. Excellent written and verbal communication skills, with a talent for crafting compelling marketing copy, are crucial. You should have strong project management abilities, with the capacity to manage multiple campaigns simultaneously. Experience with A/B testing and conversion rate optimisation is highly desirable. This role requires a creative thinker with a data-driven approach and the ability to adapt quickly in a fast-paced environment. This is an exciting opportunity to shape the digital future of a growing organisation.
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1
Digital Marketing Manager
M1 1AE Manchester, North West
£40000 Annually
WhatJobs
Posted 4 days ago
Job Viewed
Job Description
Our client, a rapidly growing e-commerce brand, is looking for a dynamic and results-driven Digital Marketing Manager to lead their online marketing efforts from their Manchester, Greater Manchester, UK office. This hybrid role offers the flexibility to work remotely for a portion of the week while collaborating with the team in person. You will be responsible for developing and executing comprehensive digital marketing strategies across various channels to drive brand awareness, customer acquisition, and revenue growth. The ideal candidate possesses a strong analytical mindset, creativity, and a proven track record in managing successful digital campaigns. You will lead a small team and work closely with sales, content, and product development departments.
Key Responsibilities:
Key Responsibilities:
- Develop and implement integrated digital marketing strategies across SEO, SEM, social media, email marketing, content marketing, and affiliate marketing.
- Manage and optimise paid advertising campaigns (Google Ads, Social Media Ads) to achieve target ROAS and CPA.
- Oversee the company's social media presence, including content creation, community management, and paid social campaigns.
- Drive organic traffic growth through SEO best practices and content strategy.
- Develop and execute email marketing campaigns, including segmentation, automation, and A/B testing.
- Analyse campaign performance data, generate insights, and provide regular reports on key metrics (e.g., website traffic, conversion rates, ROI).
- Manage the digital marketing budget effectively, allocating resources to maximise impact.
- Collaborate with the content team to create compelling marketing materials and website copy.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Lead, mentor, and develop a team of marketing specialists.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing, with a focus on e-commerce or a related industry.
- Proven experience in managing and optimising paid search (PPC) and social media advertising campaigns.
- Strong understanding of SEO principles and content marketing strategies.
- Proficiency with marketing automation tools and CRM systems.
- Experience with web analytics platforms (e.g., Google Analytics) and data visualisation tools.
- Excellent analytical and problem-solving skills, with a data-driven approach.
- Strong project management and organisational skills.
- Exceptional written and verbal communication skills.
- Leadership experience and the ability to motivate and guide a team.
- Experience in a hybrid work environment is beneficial.
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2
Digital Marketing Manager
M1 1AE Manchester, North West
£45000 Annually
WhatJobs
Posted 6 days ago
Job Viewed
Job Description
Our client, a rapidly growing e-commerce business, is looking for an experienced Digital Marketing Manager to lead their online marketing efforts. This hybrid role, based in Manchester, Greater Manchester , requires a strategic and creative individual to drive brand awareness, customer acquisition, and revenue growth. You will be responsible for developing and executing comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and content marketing. The ideal candidate will have a strong understanding of the digital landscape, a data-driven approach, and a proven ability to manage budgets and measure ROI.
Key Responsibilities:
Key Responsibilities:
- Develop and implement integrated digital marketing strategies to achieve business objectives.
- Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns.
- Oversee social media marketing efforts, including content creation and community engagement.
- Develop and execute email marketing campaigns, including segmentation and automation.
- Manage content marketing initiatives, ensuring alignment with SEO and brand voice.
- Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide actionable insights.
- Manage the digital marketing budget, ensuring efficient allocation of resources.
- Collaborate with internal teams (e.g., sales, product development) to ensure cohesive marketing efforts.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing, with a proven track record of success.
- Demonstrated experience with SEO, SEM, social media marketing, email marketing, and content marketing.
- Proficiency in using marketing automation platforms and analytics tools (e.g., Google Analytics, HubSpot, Mailchimp).
- Strong understanding of customer journey mapping and conversion rate optimization (CRO).
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong written and verbal communication skills, with creative flair.
- Experience managing marketing budgets and reporting on ROI.
- Ability to work effectively in a hybrid work environment.
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3
Digital Marketing Manager
M1 1GU Manchester, North West
£45000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client, a rapidly growing e-commerce business, is looking for an experienced and results-driven Digital Marketing Manager to oversee their online marketing strategies. This exciting role is based in Manchester, Greater Manchester, UK , with a hybrid working arrangement that balances office-based collaboration with remote flexibility.
The Digital Marketing Manager will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns across various channels to drive brand awareness, customer acquisition, and revenue growth. This includes overseeing SEO, SEM, social media marketing, email marketing, content marketing, and affiliate programs. You will analyse campaign performance, identify trends, and optimise strategies to maximise ROI. The role requires a strong understanding of digital marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and the ability to translate data into actionable insights. You will also manage the digital marketing budget, ensuring efficient allocation of resources. Collaboration with internal teams, including sales, product development, and creative, is essential to ensure cohesive brand messaging and customer experience. Leading and mentoring a small team of marketing specialists will also be a key part of your responsibilities.
Key responsibilities:
The Digital Marketing Manager will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns across various channels to drive brand awareness, customer acquisition, and revenue growth. This includes overseeing SEO, SEM, social media marketing, email marketing, content marketing, and affiliate programs. You will analyse campaign performance, identify trends, and optimise strategies to maximise ROI. The role requires a strong understanding of digital marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and the ability to translate data into actionable insights. You will also manage the digital marketing budget, ensuring efficient allocation of resources. Collaboration with internal teams, including sales, product development, and creative, is essential to ensure cohesive brand messaging and customer experience. Leading and mentoring a small team of marketing specialists will also be a key part of your responsibilities.
Key responsibilities:
- Develop and execute comprehensive digital marketing strategies.
- Manage and optimise SEO/SEM campaigns to improve search engine rankings and drive traffic.
- Oversee social media marketing efforts to enhance brand engagement and reach.
- Plan and execute email marketing campaigns for lead nurturing and customer retention.
- Develop and manage content marketing initiatives to attract and inform target audiences.
- Monitor and analyse website traffic and marketing campaign performance using analytics tools.
- Identify key performance indicators (KPIs) and track progress against goals.
- Manage the digital marketing budget and ensure optimal spend.
- Collaborate with creative and content teams to develop compelling marketing materials.
- Stay up-to-date with the latest digital marketing trends and best practices.
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience (5+ years) in digital marketing, with a strong track record of success in managing online campaigns.
- Demonstrable experience with SEO, SEM, social media, email marketing, and content marketing.
- Proficiency in using Google Analytics, Google Ads, and other digital marketing platforms.
- Experience with marketing automation tools is a plus.
- Excellent analytical and data interpretation skills.
- Strong leadership and team management abilities.
- Exceptional written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Understanding of e-commerce best practices.
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4
Digital Marketing Manager
M1 2DN Manchester, North West
£45000 Annually
WhatJobs
Posted 10 days ago
Job Viewed
Job Description
We are looking for a creative and results-oriented Digital Marketing Manager to lead our online marketing efforts. This pivotal role will be responsible for developing, implementing, and managing comprehensive digital marketing strategies to enhance brand visibility, drive website traffic, and generate qualified leads. You will oversee all aspects of our digital presence, including SEO/SEM, social media marketing, email marketing, content marketing, and paid advertising campaigns. The ideal candidate will have a proven track record of success in developing and executing data-driven digital marketing campaigns across various channels. You should possess strong analytical skills, be adept at using marketing analytics tools to track performance, and translate insights into actionable strategies. Your responsibilities will include managing the digital marketing budget, staying abreast of the latest digital marketing trends and technologies, and optimizing campaigns for maximum ROI. You will collaborate closely with the wider marketing team, sales, and product development to ensure cohesive brand messaging and campaign alignment. Experience in managing a team and fostering a collaborative environment is a significant advantage. This role requires a strategic thinker with excellent communication, leadership, and project management skills. You should be passionate about creating engaging content, understanding customer behaviour, and leveraging digital channels to achieve business objectives. Located in the heart of Manchester, Greater Manchester, UK , this hybrid role offers the perfect blend of collaborative office-based work and remote flexibility, allowing you to contribute effectively while maintaining a healthy work-life balance. You will play a key role in shaping our brand's digital narrative and driving measurable growth through innovative online strategies. This is an exciting opportunity for a seasoned digital marketer to make a significant impact and lead a vital function within our organization.
Key Responsibilities:
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies.
- Manage SEO/SEM, social media, email, and content marketing campaigns.
- Oversee paid advertising initiatives and optimize campaign performance.
- Analyze website traffic and user behaviour using analytics tools.
- Track, measure, and report on the performance of digital marketing campaigns.
- Manage the digital marketing budget and allocate resources effectively.
- Stay updated with the latest digital marketing trends and best practices.
- Collaborate with cross-functional teams to ensure brand consistency.
- Identify new opportunities for digital growth and engagement.
- Manage and mentor junior digital marketing staff.
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing management.
- Proven experience with SEO, SEM, PPC, social media marketing, and email marketing.
- Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
- Strong understanding of content management systems (CMS).
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication and interpersonal abilities.
- Experience in managing marketing budgets and teams.
- Ability to thrive in a hybrid work environment.
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5
Digital Marketing Manager
M1 1AN Manchester, North West
£40000 Annually
WhatJobs
Posted 20 days ago
Job Viewed
Job Description
Our client is seeking a creative and results-driven Digital Marketing Manager to lead their online marketing strategies from their offices in Manchester, Greater Manchester, UK . This role is instrumental in driving brand awareness, lead generation, and customer engagement through innovative digital campaigns. The successful candidate will be responsible for developing and executing comprehensive digital marketing plans across various channels, including SEO, SEM, social media, email marketing, and content marketing. You will work closely with sales, product, and design teams to ensure cohesive brand messaging and achieve business objectives.
Key Responsibilities:
The ideal candidate will have a proven track record of success in developing and executing digital marketing campaigns that drive measurable results. Strong analytical skills, creativity, and a deep understanding of the digital marketing landscape are essential. Excellent communication, project management, and interpersonal skills are required to collaborate effectively with cross-functional teams and stakeholders. If you are a strategic thinker with a passion for all things digital and a desire to make a significant impact, we encourage you to apply. This is a fantastic opportunity to take ownership of digital marketing initiatives in a dynamic company environment.
Qualifications:
Key Responsibilities:
- Develop and implement a strategic digital marketing plan to achieve key business objectives.
- Manage and optimize all digital marketing channels, including SEO/SEM, email marketing, social media, and display advertising campaigns.
- Create and oversee the execution of engaging content marketing strategies, including blog posts, articles, infographics, and videos.
- Manage the company's social media presence across various platforms, fostering community engagement and growth.
- Develop and manage email marketing campaigns, including segmentation, automation, and performance analysis.
- Monitor, analyze, and report on the performance of all digital marketing activities using tools like Google Analytics.
- Conduct market research and competitive analysis to identify new opportunities and trends.
- Collaborate with the design team to create visually appealing marketing materials.
- Manage the digital marketing budget effectively, ensuring optimal ROI.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
- Manage external agencies and vendors as required.
- Lead and mentor a small team of marketing professionals.
The ideal candidate will have a proven track record of success in developing and executing digital marketing campaigns that drive measurable results. Strong analytical skills, creativity, and a deep understanding of the digital marketing landscape are essential. Excellent communication, project management, and interpersonal skills are required to collaborate effectively with cross-functional teams and stakeholders. If you are a strategic thinker with a passion for all things digital and a desire to make a significant impact, we encourage you to apply. This is a fantastic opportunity to take ownership of digital marketing initiatives in a dynamic company environment.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in digital marketing, with a focus on strategy and campaign management.
- Proven experience with SEO, SEM, social media marketing, email marketing, and content marketing.
- Proficiency in using marketing analytics tools (e.g., Google Analytics, HubSpot).
- Experience managing digital advertising budgets and optimizing campaigns for ROI.
- Strong understanding of content creation and management.
- Excellent written and verbal communication skills.
- Demonstrated leadership and team management abilities.
- Creative thinker with strong problem-solving skills.
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6
Digital Marketing Manager
M1 1AA Manchester, North West
£50000 Annually
WhatJobs
Posted 22 days ago
Job Viewed
Job Description
Our client is seeking an experienced and strategic Digital Marketing Manager to lead their online presence and drive customer engagement. This role, based in our modern Manchester, Greater Manchester, UK office, offers a hybrid working model, blending in-office collaboration with the flexibility of remote work. You will be responsible for developing and executing comprehensive digital marketing campaigns across various channels to enhance brand visibility, generate leads, and drive revenue growth.
Key Responsibilities:
Key Responsibilities:
- Develop and implement integrated digital marketing strategies, including SEO, SEM, content marketing, social media, email marketing, and affiliate marketing.
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn Ads.
- Oversee the creation of engaging and relevant content for the company website, blog, social media, and other digital assets.
- Conduct keyword research and implement SEO best practices to improve organic search rankings.
- Analyze campaign performance data, generate reports, and provide actionable insights to optimize strategies and ROI.
- Manage the company's social media presence, fostering community engagement and brand loyalty.
- Develop and execute email marketing campaigns to nurture leads and engage existing customers.
- Collaborate with cross-functional teams, including sales, product development, and design, to ensure cohesive marketing efforts.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
- Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
- Identify and cultivate relationships with key influencers and partners in the digital space.
- Proven experience (5+ years) as a Digital Marketing Manager or in a similar senior digital marketing role.
- Demonstrated success in developing and executing multi-channel digital marketing campaigns.
- Strong expertise in SEO, SEM, content marketing, social media marketing, and email marketing.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
- Excellent analytical skills with the ability to interpret complex data and translate it into strategic actions.
- Strong project management and organizational skills.
- Exceptional written and verbal communication skills.
- Experience managing marketing budgets and reporting on ROI.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Experience with A/B testing and conversion rate optimization (CRO) is highly desirable.
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7
Digital Marketing Manager
M1 2DN Manchester, North West
£45000 Annually
WhatJobs
Posted 24 days ago
Job Viewed
Job Description
Our client is a fast-growing e-commerce company specializing in (specific product niche, e.g., sustainable fashion, gourmet foods) and is seeking an innovative and results-driven Digital Marketing Manager. This role will lead the development and execution of comprehensive digital marketing strategies to enhance brand visibility, drive website traffic, and increase online sales. You will oversee all digital channels, including SEO, SEM, social media marketing, email marketing, and content marketing. The ideal candidate will possess a strong analytical mindset, creative flair, and a proven ability to manage campaigns that deliver measurable ROI. You will work closely with sales, product development, and creative teams to ensure brand consistency and campaign effectiveness.
Key Responsibilities:
Key Responsibilities:
- Develop and implement integrated digital marketing strategies aligned with business objectives.
- Manage and optimize paid advertising campaigns across Google Ads, social media platforms (Facebook, Instagram, LinkedIn, etc.), and other relevant channels.
- Oversee Search Engine Optimization (SEO) efforts to improve organic search rankings and drive website traffic.
- Develop and execute content marketing strategies, including blog posts, articles, case studies, and website copy.
- Plan and manage social media presence, including content creation, community engagement, and performance analysis.
- Design and implement effective email marketing campaigns, including segmentation, automation, and A/B testing.
- Analyze website traffic, campaign performance, and customer behavior using tools like Google Analytics.
- Prepare regular reports on digital marketing performance, providing insights and recommendations for improvement.
- Collaborate with the creative team to develop engaging marketing assets and collateral.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
- Manage the digital marketing budget effectively to maximize ROI.
- Conduct market research and competitor analysis to identify new opportunities.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing, with a proven track record of successful campaign management.
- In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, Mailchimp/Klaviyo, and SEO tools (e.g., SEMrush, Ahrefs).
- Strong analytical skills and the ability to interpret data to drive strategic decisions.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Experience managing marketing budgets and measuring campaign ROI.
- Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
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8
Digital Marketing Manager (Performance Marketing)
M1 1AD Manchester, North West
£50000 Annually
WhatJobs Direct
Posted 1 day ago
Job Viewed
Job Description
Our client is seeking a data-driven and results-oriented Digital Marketing Manager to lead their performance marketing initiatives. This is a fully remote position, allowing you to leverage your expertise in paid advertising and analytics from anywhere within the UK. You will be responsible for developing, implementing, and optimizing comprehensive digital marketing campaigns across various channels to drive customer acquisition, engagement, and revenue growth.
Key Responsibilities:
Key Responsibilities:
- Develop and execute a data-led performance marketing strategy across channels such as Google Ads, social media advertising (Facebook, Instagram, LinkedIn, etc.), and other relevant paid platforms.
- Manage and optimize paid advertising budgets to maximize ROI and achieve key performance indicators (KPIs).
- Conduct keyword research, audience segmentation, and campaign targeting to ensure optimal reach and efficiency.
- Create compelling ad copy and visuals, collaborating with creative teams as needed.
- Monitor campaign performance, analyse data, and generate regular reports on key metrics, insights, and recommendations.
- Implement A/B testing strategies for ad creatives, landing pages, and targeting parameters to continuously improve campaign effectiveness.
- Stay abreast of the latest trends, tools, and best practices in digital marketing and performance advertising.
- Collaborate with content marketing, SEO, and social media teams to ensure integrated campaign strategies.
- Manage relationships with external agencies and technology partners as required.
- Drive innovation in digital marketing tactics and explore new growth opportunities.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 4-6 years of experience in digital marketing, with a strong emphasis on performance marketing and paid acquisition.
- Proven track record of successfully managing and scaling paid advertising campaigns across multiple platforms.
- In-depth knowledge of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other relevant advertising platforms.
- Proficiency in web analytics tools such as Google Analytics, and experience with data visualization tools.
- Strong analytical skills with the ability to interpret complex data sets and translate them into actionable insights.
- Excellent understanding of A/B testing methodologies and conversion rate optimization (CRO).
- Exceptional written and verbal communication skills.
- Demonstrated ability to work independently and collaboratively in a remote-first environment.
- Certifications in Google Ads or other relevant digital marketing platforms are a plus.
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9