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Digital Marketing Strategy Lead

L3 9DP Liverpool, North West £50000 Annually WhatJobs Direct

Posted 6 days ago

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Job Description

full-time
Our client is seeking a visionary and data-driven Digital Marketing Strategy Lead to spearhead their online marketing efforts. This is a fully remote position, ideal for an experienced professional who can develop and execute comprehensive digital strategies that drive brand awareness, customer acquisition, and revenue growth. You will be responsible for overseeing all aspects of digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and performance marketing campaigns. Key duties involve conducting market research and competitive analysis, identifying target audiences, setting campaign objectives, and allocating budgets effectively. You will manage and mentor a team of digital marketing specialists, foster cross-functional collaboration with sales and product teams, and continuously optimize campaign performance based on key metrics and analytics. The ideal candidate will possess a Bachelor's degree in Marketing, Business, or a related field, with a minimum of 7 years of progressive experience in digital marketing, including significant experience in strategy development and team leadership. Proven success in developing and implementing data-driven digital marketing strategies across multiple channels is essential. Strong analytical skills, proficiency in marketing automation platforms, CRM systems, and web analytics tools (e.g., Google Analytics) are required. Excellent communication, presentation, and project management skills are crucial for this remote role. You must be adept at staying ahead of digital marketing trends and technologies. This is an exciting opportunity to shape our client's digital presence and drive significant business impact from anywhere in the UK. Our client offers a competitive compensation package, extensive benefits, and the autonomy of a remote leadership position.
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Digital Marketing Strategy Lead

CF10 1EP Cardiff, Wales £50000 Annually WhatJobs Direct

Posted 2 days ago

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Job Description

full-time
Our client is looking for a strategic and innovative Digital Marketing Strategy Lead to develop and execute their online marketing initiatives. This role is based in **Cardiff, Wales, UK**, offering a hybrid work arrangement that combines office presence with remote flexibility. You will be responsible for crafting comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing, to drive brand awareness, lead generation, and customer engagement. Your duties will include conducting market research, analysing campaign performance, identifying new digital opportunities, and optimising marketing spend for maximum ROI. You will collaborate closely with the marketing team, sales department, and creative agencies to ensure seamless execution of campaigns and alignment with overall business goals. The ideal candidate will possess a strong understanding of the digital marketing landscape, with a proven track record of developing and implementing successful digital campaigns. Excellent analytical, communication, and strategic thinking skills are essential. Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEMrush, HubSpot) is required. You will be responsible for staying ahead of digital marketing trends and technologies, translating insights into actionable strategies. This is an exciting opportunity to shape the digital presence of a growing organisation and make a significant impact on its marketing success within a supportive hybrid environment.
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Digital Marketing Strategy Lead

PL1 1AB Plymouth, South West £60000 Annually WhatJobs Direct

Posted 2 days ago

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Job Description

full-time
Our client is seeking a highly strategic and creative Digital Marketing Strategy Lead to drive their online presence and customer acquisition efforts. This role is primarily remote, allowing you to craft and execute impactful digital marketing campaigns from your chosen location. You will be responsible for developing overarching digital strategies, managing various online channels, and analyzing performance to ensure maximum return on investment. The ideal candidate will possess a deep understanding of SEO, SEM, content marketing, social media, email marketing, and analytics, with a proven track record of delivering measurable results.

Key Responsibilities:
  • Develop and implement comprehensive digital marketing strategies aligned with business objectives.
  • Oversee and manage all digital marketing channels, including SEO, SEM, social media marketing, email marketing, and affiliate marketing.
  • Conduct market research, competitor analysis, and customer segmentation to identify growth opportunities.
  • Develop and manage the digital marketing budget, ensuring efficient allocation of resources.
  • Create and manage compelling content strategies across various platforms.
  • Monitor, analyze, and report on key digital marketing metrics (e.g., website traffic, conversion rates, ROI).
  • Utilize data analytics tools (e.g., Google Analytics, SEMrush) to derive insights and optimize campaigns.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Collaborate with internal teams (e.g., sales, design, product) to ensure consistent brand messaging and integrated campaigns.
  • Manage relationships with external agencies and vendors as needed.
  • Lead and mentor junior digital marketing team members.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 7 years of experience in digital marketing, with at least 3 years in a strategic leadership role.
  • Proven experience in developing and executing successful digital marketing campaigns across multiple channels.
  • Expertise in SEO, SEM (Google Ads, Bing Ads), social media marketing, content marketing, and email marketing automation.
  • Strong analytical skills and proficiency with digital analytics platforms (e.g., Google Analytics).
  • Excellent understanding of website analytics, CRM, and marketing automation tools.
  • Exceptional written and verbal communication skills.
  • Strong project management and organizational abilities.
  • Ability to work independently and manage multiple priorities in a remote setting.
  • Experience in the specific industry of our client is a plus.
This is a remote position, offering the flexibility to work from anywhere. Our client is committed to fostering a high-performance culture and providing opportunities for professional growth. This role supports their marketing initiatives for operations in the Plymouth, Devon, UK area and nationally.
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Head of Digital Marketing Strategy

OX1 1BU Oxford, South East £65000 Annually WhatJobs Direct

Posted today

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Job Description

full-time
Our client, a dynamic and rapidly growing e-commerce company, is seeking an experienced and visionary Head of Digital Marketing Strategy to lead their online marketing efforts. This fully remote position offers the unique opportunity to shape the company's digital presence and drive significant growth from anywhere in the world. You will be responsible for developing and executing comprehensive digital marketing strategies across multiple channels, with a strong focus on data-driven decision-making and innovative campaign management. Your expertise will be critical in enhancing brand visibility, customer acquisition, and retention.

Key Responsibilities:
  • Develop and implement a holistic digital marketing strategy aligned with business objectives.
  • Oversee and manage all digital marketing channels, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing.
  • Set clear KPIs and targets for all digital marketing activities and monitor performance against these goals.
  • Manage and optimize digital advertising budgets to ensure maximum ROI.
  • Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performing environment.
  • Conduct market research and competitor analysis to identify new opportunities and stay ahead of trends.
  • Utilize analytics tools (e.g., Google Analytics, Adobe Analytics) to track campaign performance, generate insights, and inform strategy adjustments.
  • Develop and execute A/B testing strategies to optimize website performance, landing pages, and marketing campaigns.
  • Ensure brand consistency and compelling messaging across all digital touchpoints.
  • Report on digital marketing performance to senior leadership, providing actionable recommendations.
The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with at least 8 years of progressive experience in digital marketing, with a significant portion in a strategic leadership role. Proven success in developing and executing profitable digital marketing campaigns is essential. Expertise in SEO, SEM, social media platforms, content strategy, and email marketing automation is required. Strong analytical skills, proficiency with marketing automation platforms and analytics tools, and excellent leadership and communication abilities are paramount. This remote role offers exceptional flexibility and the chance to significantly impact a growing business.
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Remote Digital Marketing Strategy Lead

MK7 7HY Milton Keynes, South East £50000 Annually WhatJobs Direct

Posted 3 days ago

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Job Description

full-time
Our client is actively seeking a visionary and experienced Remote Digital Marketing Strategy Lead to spearhead their online presence and drive customer engagement. This is a fully remote role, allowing you to shape and execute cutting-edge digital marketing strategies from anywhere in the UK. You will be responsible for developing comprehensive digital marketing plans, overseeing execution across multiple channels, and continuously optimizing campaigns for maximum ROI.

Key Responsibilities:
  • Develop and implement a holistic digital marketing strategy aligned with business objectives, encompassing SEO, SEM, social media, content marketing, email marketing, and affiliate marketing.
  • Manage and optimize digital advertising budgets across various platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads) to achieve key performance indicators (KPIs).
  • Oversee the creation and curation of engaging, high-quality content across all digital channels to attract and retain target audiences.
  • Lead SEO initiatives to improve organic search rankings and drive relevant traffic.
  • Develop and execute data-driven email marketing campaigns and automation strategies.
  • Manage social media presence, community engagement, and influencer outreach.
  • Analyze campaign performance data, identify trends, and provide actionable insights for continuous improvement and A/B testing.
  • Stay ahead of the curve on emerging digital marketing trends, tools, and best practices.
  • Collaborate with internal teams (product, sales, design) to ensure brand consistency and campaign alignment.
  • Report on digital marketing performance to senior leadership, highlighting successes, challenges, and strategic recommendations.

Qualifications and Skills:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 7 years of experience in digital marketing, with a significant portion in strategy development and campaign management.
  • Proven success in developing and executing integrated digital marketing strategies that drive measurable results (lead generation, conversions, brand awareness).
  • In-depth knowledge of SEO, SEM, content marketing, social media marketing, email marketing, and analytics platforms (e.g., Google Analytics, SEMrush, HubSpot).
  • Strong understanding of digital advertising platforms and bid management strategies.
  • Excellent analytical and data interpretation skills, with the ability to translate data into strategic action.
  • Exceptional written and verbal communication skills, with the ability to craft compelling marketing copy and present complex strategies effectively.
  • Experience managing budgets and optimizing spend for maximum ROI.
  • Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
  • A creative, innovative, and proactive mindset, with a passion for digital innovation.
This is an exceptional opportunity for a seasoned digital marketing leader to shape the online future of our client from a remote setting, driving growth and engagement in the dynamic marketing landscape.
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Head of Digital Marketing Strategy

DE1 1NN Derby, East Midlands £80000 Annually WhatJobs Direct

Posted 3 days ago

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Job Description

full-time
Our client is seeking a visionary and results-driven Head of Digital Marketing Strategy to lead their online presence and drive customer acquisition from their base in **Derby, Derbyshire, UK**. This senior leadership position will be instrumental in shaping and executing comprehensive digital marketing strategies across multiple channels, including SEO, SEM, social media, content marketing, email marketing, and programmatic advertising. The ideal candidate will possess a deep understanding of the digital landscape, a proven track record of success in leading marketing teams, and a passion for leveraging data to optimize campaign performance and achieve business objectives.

Key Responsibilities:
  • Develop and implement innovative, data-driven digital marketing strategies aligned with overarching business goals.
  • Oversee and manage all digital marketing channels, ensuring integrated campaign execution and maximum ROI.
  • Lead, mentor, and inspire a team of digital marketing specialists, fostering a culture of continuous improvement and performance excellence.
  • Define key performance indicators (KPIs) for all digital marketing activities and monitor performance against targets.
  • Conduct market research and competitive analysis to identify emerging trends and opportunities.
  • Manage the digital marketing budget effectively, allocating resources to maximize impact.
  • Drive organic search engine visibility through strategic SEO initiatives.
  • Oversee paid advertising campaigns (PPC, social media ads, display) to drive targeted traffic and conversions.
  • Develop and execute effective content marketing and social media strategies to build brand awareness and engage target audiences.
  • Implement and optimize email marketing campaigns for lead nurturing and customer retention.
  • Utilize marketing automation platforms and CRM systems to streamline processes and enhance customer journeys.
  • Analyze campaign performance data, generating insightful reports and actionable recommendations for optimization.
  • Collaborate with cross-functional teams, including sales, product development, and creative, to ensure brand consistency and campaign alignment.
  • Stay at the forefront of digital marketing best practices, tools, and technologies.

Qualifications:
  • Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
  • 10+ years of progressive experience in digital marketing, with at least 3-5 years in a leadership or management role.
  • Demonstrated success in developing and executing successful digital marketing strategies that have driven significant growth.
  • Expertise across a wide range of digital marketing disciplines: SEO, SEM, social media marketing, content marketing, email marketing, and analytics.
  • Strong analytical skills with the ability to interpret complex data and translate insights into strategic actions.
  • Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
  • Experience managing significant marketing budgets and demonstrating measurable ROI.
  • Excellent leadership, communication, and interpersonal skills.
  • Creative thinking and problem-solving abilities.
  • This is a fully remote position, allowing the successful candidate to work from anywhere in the UK, with occasional travel to **Derby** for essential team meetings if required.
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Remote Digital Marketing Strategy Lead

ST1 2AA Staffordshire, West Midlands £60000 Annually WhatJobs Direct

Posted 3 days ago

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Job Description

full-time
Our client is looking for an innovative and results-driven Remote Digital Marketing Strategy Lead to spearhead their online marketing initiatives. This is a fully remote position, offering the flexibility to work from anywhere within the UK. You will be responsible for developing and executing comprehensive digital marketing strategies across multiple channels to drive brand awareness, lead generation, and customer engagement. Your core duties will include defining target audiences, setting strategic objectives, and devising campaign plans that leverage SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising. You will analyse market trends, competitor activities, and campaign performance data to identify opportunities and optimise marketing efforts. Developing and managing the digital marketing budget, tracking ROI, and reporting on key metrics to senior management are crucial responsibilities. You will also lead and mentor a team of digital marketing specialists, fostering collaboration and ensuring the consistent delivery of high-quality campaigns. Staying abreast of the latest digital marketing technologies, tools, and best practices will be essential to maintain our competitive edge. The ideal candidate will possess a Bachelor's degree in Marketing, Business, or a related field, with a proven track record of success in developing and implementing effective digital marketing strategies. Significant experience (7+ years) in a senior digital marketing role, with a strong understanding of all major digital channels, is required. Excellent analytical, strategic thinking, and leadership skills are paramount. The ability to effectively manage projects, communicate complex ideas clearly, and work autonomously in a remote setting is essential. Proficiency in marketing automation platforms, analytics tools (e.g., Google Analytics), and SEO/SEM tools is a must. Join a forward-thinking company and make a significant impact on our digital growth.
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Head of Digital Marketing Strategy

AB10 1AQ Aberdeen, Scotland £70000 Annually WhatJobs Direct

Posted 3 days ago

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Job Description

full-time
Our client is seeking an innovative and results-driven Head of Digital Marketing Strategy to lead their online presence and marketing efforts. This is a completely remote position, enabling you to contribute your expertise from anywhere in the UK. You will be responsible for developing and executing comprehensive digital marketing campaigns that enhance brand awareness, drive customer acquisition, and foster engagement across all digital channels.

Key Responsibilities:
  • Define and implement the overarching digital marketing strategy, aligning with business objectives and target audience.
  • Oversee all digital marketing channels, including SEO, SEM, content marketing, social media, email marketing, and affiliate marketing.
  • Manage and optimize digital advertising budgets to ensure maximum ROI.
  • Analyze campaign performance data, generate insightful reports, and recommend strategic adjustments.
  • Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performing environment.
  • Develop and execute innovative content strategies that resonate with our target audience and drive organic growth.
  • Manage social media presence, community engagement, and brand reputation across platforms.
  • Implement and monitor A/B testing protocols to continuously improve website conversion rates and campaign effectiveness.
  • Stay ahead of digital marketing trends, tools, and best practices, integrating new approaches as appropriate.
  • Collaborate with cross-functional teams, including product development, sales, and customer support, to ensure a cohesive brand experience.
  • Manage relationships with external agencies and vendors as needed.
  • Develop and track key performance indicators (KPIs) for all digital marketing initiatives.
  • Ensure brand consistency and messaging across all digital touchpoints.
Required Qualifications:
  • Bachelor's or Master's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a leadership role.
  • Proven track record of developing and executing successful multi-channel digital marketing campaigns.
  • In-depth knowledge of SEO, SEM, Google Analytics, social media marketing, email automation, and content management systems.
  • Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
  • Exceptional leadership, communication, and interpersonal skills.
  • Experience managing marketing budgets and optimizing ad spend.
  • Proficiency in marketing automation platforms and CRM systems.
  • Ability to work independently, manage multiple priorities, and thrive in a remote work environment.
  • Creative thinker with a passion for digital innovation and a data-driven approach to marketing.
This role is advertised from Aberdeen, Scotland, UK , however, it is a fully remote position.
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Head of Digital Marketing Strategy

WV1 1SX Wolverhampton, West Midlands £75000 Annually WhatJobs Direct

Posted 4 days ago

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Job Description

full-time
Our client is a rapidly growing e-commerce brand seeking an innovative and results-driven Head of Digital Marketing Strategy. This fully remote position offers a unique opportunity to lead the digital marketing efforts for a dynamic company. You will be responsible for developing and executing comprehensive digital marketing strategies across multiple channels to drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will possess a proven track record in digital marketing leadership, with extensive experience in SEO, SEM, social media marketing, content marketing, email marketing, and performance analytics. You will lead a team of marketing specialists, manage budgets, and oversee campaign execution to ensure optimal ROI. Responsibilities include: defining the digital marketing vision and roadmap, identifying key growth opportunities, analyzing market trends and competitor activities, optimizing conversion funnels, and managing A/B testing initiatives. Exceptional analytical skills, strategic thinking, creativity, and strong leadership qualities are essential. You will be adept at leveraging data to inform decisions and drive continuous improvement across all digital touchpoints. This role requires a passion for all things digital, a forward-thinking approach, and the ability to inspire and mentor a high-performing team. If you are a strategic marketing leader ready to make a significant impact in a remote-first environment, we encourage you to apply. The core business operations are based in Wolverhampton, West Midlands, UK , but this role is entirely remote.
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Head of Digital Marketing Strategy

NE1 4AB Newcastle upon Tyne, North East £60000 Annually WhatJobs Direct

Posted 5 days ago

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Job Description

full-time
Our client, a dynamic and growing organisation, is looking for an experienced Head of Digital Marketing Strategy to lead their marketing efforts in Newcastle upon Tyne, Tyne and Wear, UK . This hybrid role offers a blend of in-office collaboration and remote flexibility. You will be responsible for developing and executing comprehensive digital marketing strategies across multiple channels to drive brand awareness, lead generation, and customer engagement. Key responsibilities include overseeing SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising campaigns. The ideal candidate will have a proven track record of success in developing and implementing data-driven marketing strategies that deliver measurable results. You will lead a team of marketing professionals, providing direction, mentorship, and performance management. Strong analytical skills are essential for tracking campaign performance, analysing market trends, and optimising strategies for maximum ROI. You will also be responsible for budget management, agency collaboration, and staying abreast of the latest digital marketing technologies and best practices. A deep understanding of consumer behaviour and market segmentation is crucial. The successful applicant will possess excellent communication and interpersonal skills, with the ability to present complex strategies and results to senior management. This is an exciting opportunity to shape the digital presence of a leading company and drive significant business growth.
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