5,630 Marketing Specialists jobs in the United Kingdom

• Develop and implement comprehensive performance marketing strategies across PPC (Google Ads, Bing Ads), Paid Social (Facebook, Instagram, LinkedIn), and other paid channels.
• Manage and optimize advertising budgets to maximize ROI and achieve key performance indicators (KPIs) such as CPA, ROAS, and LTV.
• Conduct keyword research, audience segmentation, and campaign targeting to ensure effective reach.
• Create compelling ad copy and visual assets, collaborating with creative teams as needed.
• Monitor campaign performance daily, identifying trends, insights, and opportunities for optimization.
• Implement A/B testing methodologies for ad creatives, landing pages, and targeting parameters.
• Analyze campaign data using analytics platforms (e.g., Google Analytics) and generate regular performance reports.
• Stay up-to-date with the latest trends and best practices in digital marketing, particularly in performance advertising.
• Collaborate with the broader marketing team to ensure alignment with overall brand and business objectives.
• Manage relationships with advertising platforms and technology vendors.

• Proven experience as a Digital Marketing Manager or similar role, with a strong focus on performance marketing and paid acquisition.
• Demonstrable success in managing and optimizing paid advertising campaigns across multiple platforms.
• Expertise in Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Proficiency in web analytics tools such as Google Analytics.
• Strong analytical and problem-solving skills, with the ability to interpret complex data sets.
• Excellent copywriting and communication skills.
• Experience with A/B testing and conversion rate optimization (CRO).
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Ability to work effectively in a hybrid work model, balancing remote collaboration with office-based strategic planning.

• Develop and implement data-driven digital marketing strategies.
• Manage and optimise paid advertising campaigns across multiple platforms.
• Conduct keyword research, audience targeting, and competitive analysis.
• Perform A/B testing on ad copy, landing pages, and targeting parameters.
• Monitor campaign performance, analyse data, and generate comprehensive reports.
• Identify opportunities for growth and optimisation to improve ROI.
• Collaborate with content and creative teams to develop effective campaign assets.
• Stay up-to-date with the latest trends and best practices in digital marketing.
• Manage campaign budgets effectively.
• Ensure all campaigns align with client objectives and brand guidelines.

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 4 years of experience in digital marketing, with a strong focus on performance marketing and paid media.
• Proven experience managing Google Ads, Facebook Ads, and LinkedIn Ads.
• Proficiency in Google Analytics, Google Tag Manager, and SEMrush/Ahrefs.
• Strong analytical and problem-solving skills.
• Excellent understanding of CRO principles and techniques.
• Ability to communicate complex data insights effectively.
• Certifications in Google Ads and Google Analytics are highly desirable.

• Develop, implement, and manage comprehensive digital marketing strategies focused on performance metrics (ROI, CPA, ROAS).
• Plan, execute, and optimize paid advertising campaigns across various platforms including Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and programmatic display.
• Conduct keyword research, audience segmentation, and A/B testing to improve campaign performance.
• Manage campaign budgets effectively to maximize reach and conversions.
• Analyze campaign data, generate performance reports, and provide actionable insights and recommendations to clients and internal teams.
• Stay up-to-date with the latest trends, best practices, and technologies in digital marketing and performance advertising.
• Collaborate with content creators, designers, and web developers to ensure cohesive campaign execution.
• Monitor competitor activities and market trends to identify new opportunities.
• Manage and foster client relationships, providing strategic guidance and ensuring client satisfaction.
• Contribute to new business development through strategic insights and campaign proposals.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and paid media management.
• Proven experience in managing substantial advertising budgets and achieving specific KPIs.
• In-depth knowledge of Google Analytics, Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other relevant advertising platforms.
• Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
• Excellent understanding of SEO, SEM, social media marketing, and content marketing principles.
• Proficiency in marketing automation tools and CRM systems is a plus.
• Exceptional communication, presentation, and project management skills.
• Ability to work effectively in a fast-paced agency environment, both independently and as part of a team.
• A data-driven mindset with a passion for achieving measurable results.

• Develop and implement comprehensive digital marketing strategies focused on performance metrics (ROI, CPA, ROAS).
• Manage and optimize paid search (PPC) campaigns across platforms like Google Ads and Bing Ads.
• Plan, execute, and analyze paid social media advertising campaigns on platforms such as Facebook, Instagram, LinkedIn, and Twitter.
• Conduct keyword research, audience targeting, and ad copy creation to maximize campaign effectiveness.
• Monitor campaign performance, analyze data using tools like Google Analytics, and generate regular reports.
• Identify trends and insights, and optimize campaigns based on performance data and A/B testing.
• Collaborate with content and creative teams to develop compelling ad creatives and landing pages.
• Stay up-to-date with the latest trends and best practices in digital marketing, SEO, SEM, and social media advertising.
• Manage marketing budgets effectively, ensuring optimal allocation of resources across channels.
• Assist in the development of client proposals and presentations.
• Ensure all digital marketing activities are aligned with client brand strategies and objectives.
• Contribute to the agency's knowledge base and share insights with the wider team.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 3 years of experience in digital marketing, with a proven track record in performance marketing (PPC, Paid Social).
• In-depth knowledge of Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other relevant advertising platforms.
• Proficiency in Google Analytics and other web analytics tools.
• Strong analytical skills and the ability to interpret complex data sets to drive actionable insights.
• Excellent copywriting and communication skills.
• Familiarity with SEO principles is a plus.
• Experience with A/B testing methodologies.
• Ability to work independently and manage multiple client accounts in a fast-paced environment.
• This position is based in Nottingham, Nottinghamshire, UK , and adopts a hybrid working model, requiring a balance of remote and in-office presence.

• Planning, executing, and managing paid digital advertising campaigns across Google Ads, Bing Ads, social media platforms (Facebook, Instagram, LinkedIn, Twitter), and other relevant channels.
• Conducting keyword research, audience segmentation, and campaign targeting to optimize ad delivery.
• Developing compelling ad copy and creative assets, and conducting A/B testing to improve campaign performance.
• Monitoring campaign performance daily, analyzing key metrics (e.g., CTR, CPC, CPA, ROAS), and implementing optimization strategies.
• Managing campaign budgets effectively to ensure maximum ROI.
• Creating detailed performance reports and presenting insights to stakeholders.
• Staying up-to-date with the latest trends, best practices, and algorithm changes in digital advertising.
• Collaborating with content and design teams to ensure cohesive campaign messaging and creative.
• Identifying new growth opportunities and testing innovative campaign strategies.
• Managing landing page optimization efforts to improve conversion rates.
• Staying informed about competitor activities and market trends.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of experience in digital marketing, with a strong focus on performance marketing and paid media management.
• Proven experience managing successful PPC and paid social campaigns.
• Proficiency in Google Ads, Google Analytics, Facebook Ads Manager, and other relevant advertising platforms.
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Excellent written and verbal communication skills.
• Experience with A/B testing and conversion rate optimization (CRO).
• Ability to work independently and manage multiple campaigns simultaneously in a remote environment.
• Familiarity with SEO principles is a plus.
• Certification in Google Ads or other relevant platforms is desirable.

• Developing and managing paid digital marketing campaigns across platforms such as Google Ads, social media advertising (Facebook, Instagram, LinkedIn), and display networks.
• Conducting keyword research, audience segmentation, and bid management to optimize campaign performance.
• Monitoring campaign performance using analytics tools (e.g., Google Analytics, platform-specific insights) and providing regular reports on KPIs.
• Implementing A/B testing strategies for ad copy, landing pages, and creatives to improve conversion rates.
• Managing marketing budgets effectively, ensuring maximum ROI for campaigns.
• Collaborating with content creators and designers to develop compelling ad creatives and landing page content.
• Staying up-to-date with the latest trends, tools, and best practices in digital marketing and performance advertising.
• Identifying new opportunities for customer acquisition and growth through paid channels.
• Working closely with the broader marketing team to ensure alignment with overall marketing strategies and brand messaging.
• Troubleshooting and resolving any issues related to campaign tracking, performance, or budget allocation.

Supporting the senior marketing manager, you will be responsible for delivering marketing activity which increases brand affinity and grows The Telegraph’s audience. This is an exciting opportunity to help shape one of the UK’s most prestigious media brands and work on multi-channel campaigns which directly contribute to the business’s 2024 priorities. You will collaborate with other subscriptions teams as well as design, editorial and product to amplify The Telegraph’s content and drive creative excellence. You will also contribute to meeting the subscription department’s growth targets through wider acquisition activity.

Key responsibilities

• Support the Senior Marketing Manager in planning and executing multi-channel Telegraph Life campaigns.
• From time to time, work collaboratively with colleagues across subscriptions to plan and deliver wider marketing campaigns to amplify editorial and drive acquisition growth
• Support the Senior Marketing Manager in regular brand tracking to monitor perceptions of The Telegraph.
• Analyse and report on campaign performance, identifying opportunities for optimisations and tests.
• Perform brand messaging copy tests alongside channel specialists (e.g. email, paid social).
• Take a project management role on elements of larger campaigns, liaising with relevant teams (e.g. design, editorial) to deliver high quality work to deadline.
• Champion the value of strong brands and brand marketing to others in the Subscriptions department and wider business.
• Carry out competitor research and stay abreast of the latest news and trends in media subscriptions

Essential vs desirable skills required for the role

Essential Skills

• Excellent communicator both written and verbal, able to present articulately to a range of stakeholders/employees.

• Has an inquiring mind; takes a lively interest in the world around them and thinks critically when presented with information, manipulating it for insights and opportunities.
• Actively seeks relevant data to make decisions and can deal with complex data relating to own tasks.
• Proactive and innovative, regularly generating new ideas to test.
• Works collaboratively with colleagues, providing support and information as needed.
• Comfortable juggling multiple projects and prioritising effectively to tight deadlines, raising potential issues early.
• Has strong attention to detail; quickly spots and amends errors in own work.
• Completes admin tasks promptly and keeps records and systems updated.
• Professional and resilient, responding positively to changing circumstances and work requests and persevering in the face of obstacles.

Desirable Skills

• Experience working in a media and/or subscriptions environment.
• Experience with the Google Suite, Adobe Analytics, Adobe Campaign, and Email Studio.
• Copywriting skills.
• Personal interest in the news industry

Benefits

The nature of our industry means life at the Telegraph Media Group is fast-paced, demanding, and interesting. We also want it to be rewarding for everyone who works here by creating a suite of benefits that contribute to lifestyle choices and leisure activities. From dynamic working opportunities, medical cover, and parental leave (six months fully paid maternity leave and enhanced paternity/partner leave), to life assurance and season ticket loans, you can choose from a range of flexible benefits, designed to support your lifestyle and help you achieve a healthy work-life balance.

Training and development

With support from your manager and colleagues, you’ll also have access to a variety of training and development opportunities through The Academy. Covering a range of personal and professional skills, our courses enable you to develop an enjoyable and rewarding career.

Our commitment to inclusion

At Telegraph Media Group, we foster a diverse and inclusive workplace and we are committed to building a team that reflects a wide variety of skills, perspectives and backgrounds. We believe in equality of opportunity and welcome candidates from all backgrounds, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

We are proud to be a Disability Confident Employer as part of the government’s Disability Confident Scheme. If you are disabled or have a long-term health condition and would like support in applying for any of our roles or if you require any reasonable adjustments in the recruitment process with us, please make us aware.

To find out more about Diversity, Inclusion and Belonging at Telegraph Media Group, and for more information on our purpose, beliefs, and people values, please visit our website