5,381 Marketing Specialists jobs in the United Kingdom
Marketing Manager - Performance Marketing
MK9 1AB Milton Keynes, South East
£55000 Annually
WhatJobs
Posted 4 days ago
Job Viewed
Job Description
Our client, a leader in innovative consumer solutions, is looking for an experienced and results-driven Marketing Manager specializing in Performance Marketing. This is a key, fully remote position responsible for developing, implementing, and optimizing digital marketing campaigns to drive customer acquisition, engagement, and revenue growth. You will leverage data-driven insights and cutting-edge technologies to maximize ROI across all performance channels.
The ideal candidate will have a deep understanding of paid search (PPC), paid social, affiliate marketing, display advertising, and other performance-based channels. You will be adept at campaign management, budget allocation, A/B testing, and conversion rate optimisation (CRO). Working remotely, you will collaborate closely with internal teams, including creative, analytics, and sales, to ensure cohesive strategies and successful campaign execution.
Key Responsibilities:
Qualifications:
This is a fantastic opportunity to take on a high-impact role within a growing organisation, driving significant business results through strategic performance marketing, all while enjoying the flexibility of a fully remote position.
The ideal candidate will have a deep understanding of paid search (PPC), paid social, affiliate marketing, display advertising, and other performance-based channels. You will be adept at campaign management, budget allocation, A/B testing, and conversion rate optimisation (CRO). Working remotely, you will collaborate closely with internal teams, including creative, analytics, and sales, to ensure cohesive strategies and successful campaign execution.
Key Responsibilities:
- Develop and execute comprehensive performance marketing strategies across multiple digital channels.
- Manage and optimize paid search (Google Ads, Bing Ads) and paid social media campaigns (Facebook, Instagram, LinkedIn, etc.).
- Oversee affiliate marketing programs and explore new partnership opportunities.
- Implement and manage display advertising and retargeting campaigns.
- Drive continuous improvement in campaign performance through A/B testing and CRO initiatives.
- Manage marketing budgets effectively to achieve target KPIs (CPA, ROAS, CAC).
- Analyze campaign performance data, generate insightful reports, and provide strategic recommendations.
- Collaborate with the analytics team to refine tracking and reporting methodologies.
- Stay up-to-date with the latest trends, tools, and best practices in performance marketing.
- Work closely with creative teams to develop compelling ad copy and creatives.
Qualifications:
- Proven track record of success in performance marketing, with a minimum of 5 years of relevant experience.
- In-depth knowledge and hands-on experience with major performance marketing platforms (Google Ads, Facebook Ads Manager, etc.).
- Strong understanding of analytics tools (e.g., Google Analytics, Adobe Analytics) and A/B testing methodologies.
- Excellent analytical, problem-solving, and quantitative skills.
- Experience in budget management and forecasting.
- Strong communication and collaboration skills, with the ability to work effectively in a remote team.
- Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
- Experience in a high-growth or e-commerce environment is highly desirable.
This is a fantastic opportunity to take on a high-impact role within a growing organisation, driving significant business results through strategic performance marketing, all while enjoying the flexibility of a fully remote position.
This advertiser has chosen not to accept applicants from your region.
0
Digital Marketing Specialist - Performance Marketing
BN1 1AA East Sussex, South East
£35000 Annually
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Posted today
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Job Description
Our client, a dynamic and growing e-commerce business, is seeking a talented Digital Marketing Specialist with a focus on Performance Marketing to join their team. This exciting opportunity is based in the vibrant city of Brighton, East Sussex, UK . You will be responsible for developing, implementing, and optimising digital marketing campaigns across various channels, including SEM, social media advertising, and affiliate marketing, with the primary goal of driving measurable results such as conversions, leads, and sales. The ideal candidate will have a strong analytical mindset, a proven ability to manage paid advertising budgets effectively, and a passion for data-driven decision-making. You will work closely with the marketing team to enhance online visibility, customer acquisition, and overall ROI.
Key Responsibilities:
Required Skills and Experience:
This role operates on a hybrid basis, allowing for collaboration in our client's Brighton, East Sussex, UK office while also providing flexibility for remote work. If you are a results-driven digital marketer looking to make a significant impact, we encourage you to apply.
Key Responsibilities:
- Develop and execute performance marketing strategies across channels like Google Ads, Meta Ads, and LinkedIn Ads.
- Manage and optimise paid media campaigns to achieve target KPIs, including CPA, ROAS, and conversion rates.
- Conduct keyword research, audience segmentation, and ad copywriting.
- Monitor campaign performance, analyse data, and generate insightful reports.
- Identify opportunities for A/B testing and campaign optimisation.
- Manage advertising budgets efficiently and ensure optimal spend allocation.
- Stay up-to-date with the latest trends and best practices in digital marketing and performance advertising.
- Collaborate with content creators and designers to develop compelling ad creatives and landing pages.
- Assist in the management of affiliate marketing programs and partnerships.
- Contribute to overall digital marketing strategy and innovation.
Required Skills and Experience:
- Proven experience as a Digital Marketing Specialist or similar role, with a focus on performance marketing.
- Hands-on experience managing SEM (Google Ads) and social media advertising campaigns (Facebook/Instagram Ads, LinkedIn Ads).
- Strong understanding of analytics platforms (e.g., Google Analytics) and campaign tracking.
- Proficiency in budget management and optimisation techniques.
- Excellent analytical and problem-solving skills, with a keen eye for detail.
- Ability to interpret data and translate it into actionable insights.
- Strong written and verbal communication skills.
- Experience with A/B testing and conversion rate optimisation (CRO).
- Familiarity with marketing automation tools is a plus.
- Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
This role operates on a hybrid basis, allowing for collaboration in our client's Brighton, East Sussex, UK office while also providing flexibility for remote work. If you are a results-driven digital marketer looking to make a significant impact, we encourage you to apply.
This advertiser has chosen not to accept applicants from your region.
1
Digital Marketing Specialist - Performance Marketing
CF10 1NA Cardiff, Wales
£35000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client, a leading digital agency based in Cardiff, Wales, UK , is seeking a results-oriented Digital Marketing Specialist with a focus on Performance Marketing. This hybrid role offers an exciting opportunity to manage and optimise campaigns across various digital channels to drive measurable business outcomes for a diverse client base.
Responsibilities:
Responsibilities:
- Develop, implement, and manage paid advertising campaigns across platforms such as Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and programmatic display.
- Conduct keyword research, audience segmentation, and competitive analysis to inform campaign strategies.
- Monitor campaign performance daily, analysing key metrics (e.g., CTR, CPC, CPA, ROAS) and identifying areas for optimisation.
- A/B test ad copy, landing pages, and creative assets to improve conversion rates and campaign efficiency.
- Manage budgets effectively, ensuring optimal allocation of spend to maximise return on investment.
- Generate comprehensive performance reports and provide actionable insights and recommendations to clients.
- Collaborate with content creators, web developers, and account managers to ensure campaign alignment and success.
- Stay up-to-date with the latest trends and best practices in digital advertising and performance marketing.
- Utilise analytics tools (e.g., Google Analytics, Adobe Analytics) to track website traffic and user behaviour.
- Assist in the development of new digital marketing strategies for clients.
- A minimum of 2-3 years of experience in digital marketing, with a strong emphasis on performance marketing and paid media management.
- Proven experience managing campaigns on major advertising platforms (Google Ads, Facebook Ads, etc.).
- Strong understanding of SEO, SEM, and conversion rate optimisation (CRO).
- Proficiency with Google Analytics or similar web analytics platforms.
- Excellent analytical skills and the ability to interpret complex data.
- Strong written and verbal communication skills.
- Ability to manage multiple projects and deadlines effectively.
- Google Ads and/or Facebook Blueprint certification is highly desirable.
- Experience working within a digital agency environment is a plus.
- A proactive and data-driven approach to marketing.
This advertiser has chosen not to accept applicants from your region.
2
Digital Marketing Manager - Performance Marketing
WV1 1AA Wolverhampton, West Midlands
£45000 Annually
WhatJobs
Posted 4 days ago
Job Viewed
Job Description
Our client, a dynamic and forward-thinking marketing agency, is seeking a highly analytical and results-oriented Digital Marketing Manager specializing in Performance Marketing. This role can be predominantly remote, allowing flexibility for candidates across the UK, with occasional requirements for on-site meetings in Wolverhampton, West Midlands, UK .
The successful candidate will be responsible for developing, implementing, and managing data-driven digital marketing campaigns across various channels, including PPC, SEO, social media advertising, and email marketing. Your primary focus will be on driving measurable results, such as lead generation, customer acquisition, and ROI. You will work closely with clients to understand their business objectives and translate them into successful digital marketing strategies. This role demands a strong analytical mindset, proficiency in marketing automation tools, and a passion for optimizing campaign performance.
Key Responsibilities:
The successful candidate will be responsible for developing, implementing, and managing data-driven digital marketing campaigns across various channels, including PPC, SEO, social media advertising, and email marketing. Your primary focus will be on driving measurable results, such as lead generation, customer acquisition, and ROI. You will work closely with clients to understand their business objectives and translate them into successful digital marketing strategies. This role demands a strong analytical mindset, proficiency in marketing automation tools, and a passion for optimizing campaign performance.
Key Responsibilities:
- Develop and execute comprehensive performance marketing strategies to achieve client objectives (e.g., lead generation, sales, brand awareness).
- Manage and optimize paid advertising campaigns across platforms like Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, etc.
- Conduct keyword research, audience segmentation, and A/B testing to maximize campaign effectiveness and ROI.
- Oversee SEO strategies, including on-page and off-page optimization, content strategy, and technical SEO.
- Develop and manage email marketing campaigns, including segmentation, automation, and performance tracking.
- Analyse campaign performance using tools such as Google Analytics, SEMrush, and platform-specific dashboards.
- Prepare detailed performance reports and present insights and recommendations to clients.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Collaborate with content creators, web developers, and other marketing specialists to ensure integrated campaign execution.
- Manage marketing budgets effectively and ensure optimal allocation of resources.
- Proven experience as a Digital Marketing Manager or Performance Marketing Specialist, with a strong track record of delivering measurable results.
- Expertise in managing PPC campaigns (Google Ads, Social Ads) and SEO best practices.
- Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, Google Tag Manager, SEMrush, HubSpot).
- Strong understanding of marketing automation, email marketing, and CRM systems.
- Excellent analytical and problem-solving skills, with a data-driven approach to decision-making.
- Exceptional communication and presentation skills, with the ability to articulate complex strategies to clients.
- Ability to manage multiple projects simultaneously and work effectively in a fast-paced environment.
- Experience in a digital marketing agency is highly desirable.
- A Bachelor's degree in Marketing, Business, or a related field is preferred.
This advertiser has chosen not to accept applicants from your region.
3
Digital Marketing Specialist - Performance Marketing
RG1 7LG Reading, South East
£35000 Annually
WhatJobs
Posted 4 days ago
Job Viewed
Job Description
Our client is seeking a data-driven and creative Digital Marketing Specialist to lead their performance marketing initiatives. This is a fully remote role where you will be responsible for developing, implementing, and optimizing digital advertising campaigns across various platforms to drive measurable results, such as lead generation, customer acquisition, and ROI. You will work closely with the marketing team to ensure alignment with overall brand strategy and business objectives. This position is ideal for a performance marketing expert with a passion for analytics and a proven ability to deliver impactful campaigns.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and execute comprehensive paid media strategies across platforms including Google Ads, social media advertising (Facebook, Instagram, LinkedIn, etc.), and other relevant channels.
- Manage campaign budgets, allocate spend effectively, and optimize bids to maximize ROI and achieve key performance indicators (KPIs).
- Conduct keyword research, audience segmentation, and A/B testing to improve campaign performance.
- Monitor campaign performance daily, analyzing data to identify trends, insights, and areas for improvement.
- Create compelling ad copy, landing page content, and creatives in collaboration with design and content teams.
- Track, measure, and report on campaign performance using analytics tools (e.g., Google Analytics, platform-specific dashboards).
- Stay up-to-date with the latest trends, best practices, and technologies in digital advertising and performance marketing.
- Collaborate with other marketing functions (SEO, content, email) to ensure integrated campaign execution.
- Manage relationships with third-party advertising platforms and vendors.
- Provide regular reports and insights to stakeholders on campaign effectiveness and recommendations for future strategies.
- Contribute to the development of overall digital marketing strategy.
Qualifications:
- Proven experience as a Digital Marketing Specialist or similar role, with a strong focus on paid media/performance marketing.
- Hands-on experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other relevant advertising platforms.
- Proficiency in Google Analytics and other web analytics tools.
- Strong understanding of SEO, SEM, PPC, and conversion rate optimization (CRO) principles.
- Excellent analytical skills with the ability to interpret data and derive actionable insights.
- Experience with A/B testing and campaign optimization techniques.
- Strong written and verbal communication skills.
- Ability to manage multiple campaigns and priorities simultaneously.
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Familiarity with marketing automation tools is a plus.
This advertiser has chosen not to accept applicants from your region.
4
Digital Marketing Specialist - Performance Marketing
B3 1BU Birmingham, West Midlands
£45000 Annually
WhatJobs
Posted 5 days ago
Job Viewed
Job Description
Our client, a vibrant and growing marketing agency based in **Birmingham, West Midlands, UK**, is looking for a talented Digital Marketing Specialist with a focus on Performance Marketing. This role is crucial for driving measurable results for our diverse client base. You will be responsible for developing, implementing, and optimizing digital advertising campaigns across various platforms to achieve key marketing objectives. This role requires you to work from our central **Birmingham, West Midlands, UK** office.
Key Responsibilities:
Key Responsibilities:
- Develop and execute data-driven performance marketing strategies across channels such as Google Ads, Bing Ads, social media advertising (Facebook, Instagram, LinkedIn), and display advertising.
- Manage campaign budgets effectively, ensuring optimal allocation for maximum ROI.
- Conduct keyword research, audience segmentation, and targeting to reach the right audiences.
- Create compelling ad copy and landing page content that drives conversions.
- Monitor campaign performance daily, analyze key metrics (CPA, ROAS, CTR, CPC), and identify areas for improvement.
- Implement A/B testing for ad creatives, landing pages, and targeting strategies.
- Generate regular performance reports for clients, providing insights and recommendations.
- Stay up-to-date with the latest trends, tools, and best practices in digital marketing and performance advertising.
- Collaborate with creative teams to develop engaging ad assets.
- Assist in the development of new client proposals and strategies.
- Proven experience as a Digital Marketing Specialist or similar role, with a strong focus on paid advertising and performance marketing.
- Proficiency in managing campaigns on Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other relevant platforms.
- Experience with website analytics tools (e.g., Google Analytics).
- Strong analytical skills and the ability to interpret complex data to drive optimization.
- Excellent understanding of SEO principles and their relationship to paid search.
- Proficient in A/B testing methodologies.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and client accounts simultaneously.
- A proactive and results-oriented mindset.
- Bachelor's degree in Marketing, Business, or a related field is preferred.
This advertiser has chosen not to accept applicants from your region.
5
Digital Marketing Manager - Performance Marketing
NR1 1AA Norwich, Eastern
£50000 Annually
WhatJobs
Posted 5 days ago
Job Viewed
Job Description
Our client, a dynamic e-commerce brand experiencing rapid growth, is seeking a results-oriented Digital Marketing Manager with a strong focus on Performance Marketing. This role offers a hybrid working model, allowing for a flexible combination of remote work and in-office collaboration to foster innovation and team synergy. You will be instrumental in developing and executing data-driven digital marketing strategies to drive customer acquisition, engagement, and revenue growth across various online channels.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive performance marketing strategies across channels including SEM (Google Ads, Bing Ads), Paid Social (Facebook, Instagram, LinkedIn), affiliate marketing, and display advertising.
- Manage and optimize digital advertising campaigns to achieve key performance indicators (KPIs) such as ROAS, CPA, and customer lifetime value.
- Conduct thorough market research, competitor analysis, and audience segmentation to identify new growth opportunities.
- Manage the digital marketing budget effectively, allocating resources to maximize ROI.
- Collaborate with content creators, designers, and web development teams to ensure cohesive and effective campaign execution.
- Monitor, analyze, and report on campaign performance using tools like Google Analytics, Data Studio, and platform-specific analytics.
- A/B test ad creatives, landing pages, and targeting strategies to continuously improve campaign effectiveness.
- Stay abreast of the latest trends, tools, and best practices in digital marketing and performance advertising.
- Manage relationships with external agencies and vendors as needed.
- Develop and execute email marketing campaigns to nurture leads and retain customers.
- Contribute to the overall digital marketing strategy and roadmap.
- Ensure brand consistency across all digital marketing initiatives.
- Work closely with the sales and e-commerce teams to align marketing efforts with business objectives.
- Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
- 5+ years of experience in digital marketing, with a significant focus on performance marketing and paid media.
- Proven track record of successfully managing and optimizing paid search, paid social, and affiliate marketing campaigns.
- In-depth knowledge of Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other relevant advertising platforms.
- Proficiency with web analytics tools such as Google Analytics.
- Strong analytical and data interpretation skills, with the ability to translate data into actionable insights.
- Excellent understanding of marketing funnels, customer journeys, and conversion rate optimization (CRO).
- Experience with A/B testing methodologies and tools.
- Strong written and verbal communication skills.
- Ability to work independently and collaboratively in a hybrid team environment.
- Experience with marketing automation platforms and CRM systems is a plus.
This advertiser has chosen not to accept applicants from your region.
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6
Digital Marketing Specialist (Performance Marketing)
CV3 4LJ Coventry, West Midlands
£35000 Annually
WhatJobs
Posted 5 days ago
Job Viewed
Job Description
Our client is a rapidly expanding e-commerce business seeking a highly motivated and results-oriented Digital Marketing Specialist with a strong focus on Performance Marketing. This is an exciting opportunity to join a vibrant team and directly contribute to the growth of our online presence. You will be responsible for planning, executing, and optimizing paid advertising campaigns across various digital channels to drive qualified traffic, conversions, and maximize ROI.
Key Responsibilities:
Key Responsibilities:
- Develop and manage paid media campaigns across platforms such as Google Ads, Bing Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
- Conduct keyword research, audience segmentation, and bid management strategies to optimize campaign performance.
- Create compelling ad copy and creatives, conducting A/B tests to improve click-through rates (CTR) and conversion rates (CVR).
- Monitor campaign performance daily, analyzing key metrics (CPC, CPA, ROAS, CTR) and identifying trends and insights.
- Generate regular performance reports and present findings to the marketing team, highlighting key successes and areas for improvement.
- Collaborate with the content team to ensure landing pages are optimized for conversion and aligned with campaign objectives.
- Stay up-to-date with the latest trends, best practices, and platform updates in digital advertising and performance marketing.
- Assist in the development and execution of retargeting strategies to re-engage potential customers.
- Manage and optimize budget allocation across various campaigns and platforms to achieve maximum efficiency.
- Contribute to the overall digital marketing strategy and explore new channels for customer acquisition.
- Work closely with analytics teams to track and measure the impact of digital marketing efforts on business goals.
- Implement and manage tracking codes and pixels for accurate campaign attribution.
- Proactively identify opportunities for testing and experimentation to drive incremental growth.
- Bachelor's degree in Marketing, Business, or a related field.
- 2-3 years of hands-on experience in performance marketing, with a proven track record of managing successful paid advertising campaigns.
- In-depth knowledge of Google Ads, Facebook Ads Manager, and other major advertising platforms.
- Strong understanding of SEO principles and how they relate to paid search campaigns.
- Proficiency in Google Analytics and other web analytics tools.
- Excellent analytical skills with the ability to interpret data and translate it into actionable insights.
- Strong copywriting and creative skills for ad development.
- Experience with A/B testing methodologies and tools.
- Ability to manage multiple campaigns simultaneously and prioritize effectively.
- Excellent communication and teamwork skills.
- Familiarity with e-commerce operations and customer journeys.
- Certification in Google Ads or Facebook Blueprint is a plus.
This advertiser has chosen not to accept applicants from your region.
7
Digital Marketing Manager (Performance Marketing)
B3 1QQ Birmingham, West Midlands
£60000 Annually
WhatJobs
Posted 6 days ago
Job Viewed
Job Description
Our client, a rapidly growing e-commerce business, is seeking a dynamic and results-driven Digital Marketing Manager with a strong focus on performance marketing. This is an office-based role located in the heart of Birmingham, West Midlands, UK . You will be responsible for developing, implementing, and optimising comprehensive digital marketing strategies to drive customer acquisition, engagement, and revenue growth. The ideal candidate will have a proven track record in managing and executing paid search (PPC), paid social, affiliate marketing, and other performance-driven channels.
As the Digital Marketing Manager, you will lead all aspects of our client's performance marketing efforts, including campaign planning, budget management, execution, and performance analysis. You will define key performance indicators (KPIs), set ambitious targets, and rigorously track campaign effectiveness across all paid media channels. Your responsibilities will include managing significant advertising budgets, allocating spend efficiently across various platforms (Google Ads, Bing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.) to achieve maximum ROI. You will conduct in-depth keyword research, audience segmentation, and A/B testing of ad copy, creatives, and landing pages to continuously improve campaign performance. A key part of your role will be to analyse campaign data, generate insightful reports, and provide actionable recommendations to optimise strategies and improve customer lifetime value. You will stay abreast of the latest trends and best practices in digital marketing and performance advertising, and explore new channels and opportunities for growth. Collaboration with the broader marketing team, creative teams, and the e-commerce operations team is essential to ensure a cohesive brand message and customer journey. The ability to manage multiple projects simultaneously, work effectively in a fast-paced environment, and communicate insights clearly to senior management is crucial. This role requires a strategic thinker with a hands-on approach and a passion for data-driven decision-making.
Key Responsibilities:
As the Digital Marketing Manager, you will lead all aspects of our client's performance marketing efforts, including campaign planning, budget management, execution, and performance analysis. You will define key performance indicators (KPIs), set ambitious targets, and rigorously track campaign effectiveness across all paid media channels. Your responsibilities will include managing significant advertising budgets, allocating spend efficiently across various platforms (Google Ads, Bing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.) to achieve maximum ROI. You will conduct in-depth keyword research, audience segmentation, and A/B testing of ad copy, creatives, and landing pages to continuously improve campaign performance. A key part of your role will be to analyse campaign data, generate insightful reports, and provide actionable recommendations to optimise strategies and improve customer lifetime value. You will stay abreast of the latest trends and best practices in digital marketing and performance advertising, and explore new channels and opportunities for growth. Collaboration with the broader marketing team, creative teams, and the e-commerce operations team is essential to ensure a cohesive brand message and customer journey. The ability to manage multiple projects simultaneously, work effectively in a fast-paced environment, and communicate insights clearly to senior management is crucial. This role requires a strategic thinker with a hands-on approach and a passion for data-driven decision-making.
Key Responsibilities:
- Develop and execute comprehensive performance marketing strategies across multiple channels.
- Manage and optimise paid search (PPC), paid social, and affiliate marketing campaigns.
- Oversee significant digital advertising budgets, ensuring efficient allocation and ROI.
- Conduct keyword research, audience segmentation, and competitive analysis.
- Design and implement A/B tests for ad copy, creatives, and landing pages.
- Monitor campaign performance, analyse data, and generate insightful reports.
- Provide actionable recommendations for campaign optimisation and improvement.
- Stay up-to-date with the latest digital marketing trends and technologies.
- Collaborate with cross-functional teams to ensure integrated marketing efforts.
- Manage relationships with advertising platforms and third-party vendors.
- Drive customer acquisition, engagement, and revenue growth through performance marketing.
This advertiser has chosen not to accept applicants from your region.
8
Digital Marketing Manager - Performance Marketing
RG1 1DN Reading, South East
£55000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client, a leading consumer brand, is looking for an experienced and data-driven Digital Marketing Manager to lead their performance marketing initiatives. This role offers a hybrid working model, based at their offices in Reading, Berkshire, UK , with flexibility for remote work. You will be responsible for developing, implementing, and optimizing online advertising campaigns across various channels to drive customer acquisition, engagement, and revenue growth. The ideal candidate will possess a deep understanding of SEM, paid social media, programmatic advertising, and analytics. You will work closely with the wider marketing team to align digital strategies with overall business objectives. This is an exciting opportunity to manage significant marketing budgets, leverage cutting-edge technologies, and make a tangible impact on brand visibility and sales. Key Responsibilities:
- Develop and execute comprehensive performance marketing strategies to meet key business objectives (e.g., customer acquisition, ROI, CPA).
- Manage and optimize paid search (SEM) campaigns across platforms like Google Ads and Bing Ads.
- Plan and execute paid social media advertising campaigns on platforms such as Facebook, Instagram, LinkedIn, and Twitter.
- Oversee programmatic display and video advertising campaigns, managing ad networks and DSPs.
- Conduct thorough keyword research, audience segmentation, and campaign targeting.
- Monitor, analyze, and report on campaign performance using tools like Google Analytics, Adobe Analytics, and platform-specific dashboards.
- Continuously test and optimize ad creatives, landing pages, and campaign parameters to improve performance.
- Manage advertising budgets effectively, ensuring maximum ROI.
- Collaborate with content and creative teams to develop compelling ad copy and visuals.
- Stay informed about the latest trends, tools, and best practices in digital advertising and performance marketing.
- Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
- Minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and paid media.
- Proven track record of managing successful SEM, paid social, and programmatic campaigns.
- In-depth knowledge of digital advertising platforms and analytics tools (Google Ads, Facebook Ads Manager, Google Analytics).
- Strong analytical skills and ability to interpret data to drive actionable insights.
- Experience with A/B testing and conversion rate optimization (CRO).
- Excellent written and verbal communication skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Experience working in a hybrid environment is advantageous.
- Certifications in Google Ads or Google Analytics are highly desirable.
This advertiser has chosen not to accept applicants from your region.
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