2,634 Marketing Strategies jobs in the United Kingdom

Our client, a forward-thinking creative agency, is seeking an innovative Creative Director to lead their digital marketing campaigns in Portsmouth, Hampshire, UK . This role operates on a hybrid basis, blending office-based collaboration with remote working flexibility. You will be responsible for conceptualizing and executing groundbreaking creative strategies across various digital channels, including social media, web, email, and advertising. Your vision will guide the development of engaging content, compelling visual assets, and innovative campaign concepts that resonate with target audiences and drive brand growth. You will lead and mentor a team of designers, copywriters, and digital specialists, fostering a creative and collaborative environment. Key responsibilities include overseeing the entire creative process from brief to final delivery, ensuring brand consistency and high-quality output. You will work closely with

Marketing & Campaigns Lead - Belfast About the job

Job summary

Discover a career in your hands at HMRC. Whether you're seeking purpose, growth, or a workplace that gives you a true sense of belonging, hear from some of our employees as they share their story about what it's really like to work at HMRC.

Visit our YouTube channel to watch the full series and come and discover your potential.

The Communications Directorate delivers professional communications on behalf of HMRC and is recognised as running one of the largest and busiest communications teams in government.

We deliver through a host of functions including;

• Internal and Change.

• Press and Digital.

• Brand and Campaigns.

• Strategic.

• External Affairs.

• New/changing tax policies.

• Customer Support and Compliance.

• Borders and Trade.

• Transformation.

With a focus on building professional competence colleagues are expected to work across several skillsets including using data insights, digital channels, stakeholder and business partner relationships.

We are creative, fast-working and encourage collaboration. With a big job to do you'll be joining a strong, motivated communications team. Striving for innovation and excellence no other department touches the lives of so many people.

Job description

Job holder will oversee the delivery of integrated campaigns. The person will lead development of campaign strategy, activation across paid for channels and collaborate with internal teams to deliver low cost/ no cost activities to ensure campaign is delivered across all Owned, Earned and Paid media. The job holder will lead work on developing creatives for paid for channels and lead in-campaign optimisation, and post-campaign evaluation.

• Planning, leading and co-ordinating key campaigns from end-to-end, working with Communications Business Partners to understand business objectives, and seeking input from specialists across the Communications Directorate to deliver excellent campaigns content and joined-up delivery plans across low cost / no cost as well as paid for channels.
• Working with creative agency partners or internal creative team to develop creative asset
• Overseeing the delivery of integrated campaigns; optimising, evaluating and sharing learnings across the directorate.
• Overseeing running of virtual project teams, ensuring effective collaboration across different expert teams (Digital, PR, External Affairs, etc.).
• Developing a culture of continuous learning and improvement.
• Acting as an adviser on campaigns content and delivery.
• Acting as an ambassador for HMRC's brand and bringing our brand to life through our campaigns.
• Work with internal stakeholders across HMRC, wider government, external agencies and campaign partners to ensure effective and integrated campaign
delivery.

Person specification

The successful candidate for this role will have:

• Proven track record of successful campaign delivery: Demonstrated ability to plan, execute, and measure the impact of marketing campaigns across various channels, including paid, owned, and earned media.
• Creative development: proven ability to develop powerful creatives rooted in customer insights that drive required behaviour change.
• Strong agency management skills: Proven ability to collaborate effectively with external agencies, such as creative, media, and other agencies, to deliver
high-quality work. This includes the experience in inspiring agencies through clear and concise briefings.
• Leadership skills: Proven leadership skills to lead and inspire teams, fostering a collaborative and innovative work environment. Ability to develop team members, sharing best practices in paid marketing and process improvement.
• Analytical and problem-solving skills: Strong analytical skills to identify opportunities, solve problems, and make data-driven decisions.
• Results-oriented: Proven ability to deliver high-quality work on time and achieve measurable results.
• Collaborative team player: Strong interpersonal skills and the ability to build effective relationships with colleagues and external partners.
• Effective communicator: Excellent communication skills, both written and verbal, with the ability to communicate complex ideas clearly and concisely.

Essential Criteria :

• Strong experience in delivering paid-for marketing campaigns across various media ATL and BTL channels, supported by low cost/ no cost activities.
• Proven analytical and problem-solving skills with the ability to handle complex challenges proactively.
• Demonstrated ability to influence and collaborate with diverse teams, translating complex scenarios into actionable plans.
• Proven experience in leading, managing, and motivating teams and agency partners.
• Developing high-profile advertising creatives across ALT (incl. TV or VOD) and BTL channels (incl. digital and personalised creatives) that drive behaviour
change.
• Results-oriented with the ability to take initiative and deliver high-quality work promptly.

Desirable Criteria

• Qualification in Communications or Marketing.
• GCS Membership (e.g. CIM, CIPR).

Transitional Sites

For more information on where you might be working, review this information on our locations.

If your location preference is for one of the following sites, it's important to note that these are not long-term sites for HMRC and we will require you to move to a new building in the future, subject to our location strategy and the applicable employee policies at that time.

These sites are:

• Waterview Park, Washington - moving to Pilgrims Quarter, Newcastle
• Benton Park View, Newcastle - moving to Pilgrims Quarter, Newcastle
• Centenary Court, Bradford - moving to 7 and 8 Wellington Place, Leeds
• Lynx House, Portsmouth - moving to No.1 The Goodsyard, Portsmouth
• Telford Plaza, Telford - moving to Parkside Court, Telford
• Trinity Bridge House, Manchester - moving to an alternative office in Manchester/ Salford

You will be given more information about what this means at the job offer stage

Behaviours

We'll assess you against these behaviours during the selection process:

• Communicating and Influencing
• Leadership
• Delivering at Pace

Benefits

Alongside your salary of £56,344, HM Revenue and Customs contributes £16,322 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.

HMRC operates both Flexible and Hybrid Working policies, allowing you to balance your work and personal commitments. We welcome applications from those who need to work a more flexible arrangement and will agree to requests where possible, considering our operational and customer service needs.

We offer a generous leave allowance, starting at 25 days and increasing by a day for every year of qualifying service up to a maximum of 30 days.

• Pension - We make contributions to our colleagues' Alpha pension equal to at least 28.97% of their salary.
• Family friendly policies.
• Personal support.
• Coaching and development.

To find out more about HMRC benefits and find out what it's really like to work for HMRC hear from our insiders or visit Thinking of joining the Civil Service

Things you need to know

Selection process details

This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours and Experience.

How to Apply

As part of the application process, you will be asked to provide the following:

• A name-blind CV including your job history and previous experiences, up to your last 5 roles. This will be scored against the roles and responsibilities outlined in the advert.
• A 500-word Personal Statement. Your Personal Statement should be used to describe how your skills and experience would be suitable for the advertised role, making reference to the essential criteria and Person Specification outlined in the advert.

Please complete a separate statement (Max 250 words) for the Desirable Criteria where applicable. This is not essential for the role but may be considered by the vacancy-holder where candidates have the same scores at sift or interview.

Further details around what this will entail are listed on the application form.

Artificial Intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance for more information on appropriate and inappropriate use.

Sift

In the event of a large number of applications being received, an initial sift may be held on your CV.

At full sift your CV and your Personal Statement will be assessed, with the successful candidates being invited to interview.

We may also raise the score required at any stage of the process if we receive a high number of applications.

Interview

During the panel interview, you will be asked behaviour-based questions to explore in detail what you are capable of.

We will assess you against these behaviours during the selection process:

• Communicating and Influencing
• Leadership
• Delivering at Pace

You will also be asked to carry out an experience presentation on the following:

An example of a multi-channel marketing campaign that delivered tangible results to the business. Please follow the OASIS framework for your presentation (Objectives, Audience, Strategy, Implementation and Scoring). The presentation should be no longer than 7 minutes.

Interviews will take place via video link. Sift and interview dates to be confirmed.

Eligibility

Please take extra care to tick the correct boxes in the eligibility sections of your application form. We understand mistakes sometimes happen but if you contact us later than two working days(Monday-Friday) before the vacancy closes, we will not be able to reopen your application for you. If you do make a mistake with your eligibility form, please contact us via:

- Use the subject line to insert appropriate wording for example - 'Please re-open my application - (insert vacancy ref) & vacancy closing date (insert date)'.

To check that you are eligible to apply for this role, please review the eligibility information before submitting your application.

Reserve List

A reserve list may be held for up to 12 months from which further appointments may be made for the same or similar roles - if this applies to you, we'll let you know via your Civil Service Jobs

**Your role at Dynatrace**
As the Marketing Campaigns Manager you'll work closely with the global campaign teams, the EMEA Field Marketing team and key regional stakeholders to ensure campaigns run smoothly and achieve their goals. We are looking for candidates who can help define successful campaign strategies and plans to support the achievement of the EMEA objectives, and ensure all aspects of the campaigns are executed efficiently and effectively.
You'll be responsible for creating and managing EMEA campaign timelines and budgets, coordinating logistics for campaign elements, motivating local teams and communicating with key stakeholders across the region.
**Responsibilities:**
Increase target accounts awareness and engagement through:
+ Co-ordinate regional execution / delivery of centrally created global programs; co-ordinate efforts across various channels and teams
+ Localised delivery of global campaigns
+ Gather and advocate regional requirements in globally managed programs
+ Assess regional timelines and help co-ordinate local execution of campaign components, including webinars in local time zones (and/or with local speakers)
+ Manage localisation / translation process
+ Monitor campaign performance for EMEA, and analyze data to improve strategies.
Expanding the scope of local initiatives and co-ordination implementation across EMEA
+ Facilitate the sharing of best practices and increase scope of country specific initiatives that can be expanded pan-EMEA or even WW
+ Create and execute pan-EMEA campaign initiatives
+ Manage and monitor always-on email nurture programs across the region
+ Co-ordinate support for sales campaigns
+ Support Field marketing in building and driving high intent strategies
Monitor engagement / inbound leads to maximise channel ROI
+ Drive awareness of digital programs and impact across EMEA
+ Provide regular reports showing engagement at

Our client is looking for a creative and analytical Remote Marketing Campaigns Specialist to design, implement, and optimize marketing campaigns that drive growth and engagement. This is a fully remote position, offering flexibility and the opportunity to work from anywhere. You will be responsible for the entire campaign lifecycle, from conception and planning to execution and performance analysis. This includes developing campaign strategies, setting objectives, defining target audiences, and selecting appropriate marketing channels (digital, social media, email, etc.). You will create compelling campaign assets, manage campaign budgets, and ensure timely delivery across all touchpoints. The ideal candidate will have a strong understanding of marketing principles, a proven track record in executing successful multi-channel campaigns, and excellent data analysis skills. Proficiency in marketing automation platforms, CRM systems, and analytics tools is crucial. You should be adept at translating marketing objectives into actionable plans and measuring campaign effectiveness through KPIs. Collaboration with internal teams, including sales, creative, and product development, will be key to success. This role provides an exciting opportunity to make a tangible impact on our client's market presence and customer acquisition efforts. Responsibilities include:

• Developing and executing integrated marketing campaigns across various channels.
• Defining campaign objectives, target audiences, and key messaging.
• Creating campaign content, including email copy, social media posts, and ad creatives.
• Managing campaign budgets and ensuring efficient resource allocation.
• Utilizing marketing automation platforms and CRM systems for campaign deployment.
• Monitoring campaign performance, analyzing data, and generating insightful reports.
• Optimizing campaigns based on performance metrics to maximize ROI.
• Collaborating with sales and other teams to ensure alignment and lead generation.
• Staying updated on the latest marketing trends and technologies.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 4 years of experience in marketing campaign management.
• Proven experience in developing and executing successful digital marketing campaigns.
• Proficiency with marketing automation tools (e.g., HubSpot, Marketo) and analytics platforms (e.g., Google Analytics).
• Strong understanding of SEO, SEM, social media marketing, and email marketing.
• Excellent copywriting, communication, and analytical skills.
• Ability to work independently and manage multiple projects effectively in a remote setting.

Our client is looking for a creative and data-driven Digital Content Strategist to join their dynamic marketing team in Milton Keynes, Buckinghamshire, UK . This role is crucial in shaping and executing the company's digital content strategy across multiple platforms, with the goal of increasing brand awareness, engagement, and lead generation. You will be responsible for developing compelling content that resonates with target audiences and aligns with overall marketing objectives. This position requires a blend of creative flair, analytical thinking, and a deep understanding of the digital marketing landscape.

The Digital Content Strategist will conceptualise, plan, and oversee the creation of high-quality content, including blog posts, website copy, social media updates, email campaigns, video scripts, and infographics. You will conduct keyword research and SEO analysis to ensure content is discoverable and performs well in search engines. Managing the editorial calendar, coordinating with content creators (writers, designers, videographers), and optimising content for different channels are key responsibilities. Performance tracking, analysis of content metrics (e.g., engagement, conversions, traffic), and reporting on ROI will be essential to refine strategies.

We are seeking candidates with a Bachelor's degree in Marketing, Communications, Journalism, or a related field, along with at least 3-5 years of experience in digital content creation, strategy, or management. Proven experience with SEO best practices, content management systems (CMS) like WordPress, and social media management tools is required. Strong writing, editing, and proofreading skills are paramount, along with the ability to translate complex ideas into engaging narratives. Familiarity with analytics tools such as Google Analytics and experience in A/B testing content variations are highly valued. Excellent project management skills and the ability to work collaboratively within a team are also essential for this role based in our Milton Keynes office.

• Develop and implement comprehensive digital content strategies across various online channels.
• Create, edit, and manage engaging and SEO-optimised content, including blog posts, website copy, social media updates, and email newsletters.
• Manage the editorial calendar and ensure timely publication of content.
• Collaborate with designers, videographers, and other content creators to produce high-quality assets.
• Analyse content performance metrics using tools like Google Analytics and report on key insights and recommendations.
• Conduct keyword research and competitor analysis to inform content creation.
• Optimise existing content for improved search engine rankings and user engagement.
• Stay up-to-date with the latest digital marketing trends, SEO techniques, and content best practices.
• Manage social media channels and engagement strategies.
• Ensure brand consistency in tone, voice, and messaging across all content.

Marketing & Campaigns Officer - OX1 1NDNumber of Positions: 1Contract Type: PermanentSalary: £40476 - £43693Working Hours: 22Location: OxfordshireBusiness Unit: Public Affairs, Policy & Partnerships

About us

Our fostering team look after some of our most vulnerable residents. We know that keeping our children and young people close to supportive family and friends helps them thrive. For most that means staying in Oxfordshire. 

Our wonderful foster carers are at the heart of making this happen. But in order to continue to support our children, we need more foster carers.

About the role

You'll be working in the marketing and campaigns team. You'll be surrounded by marketing and creative specialists helping you develop your professional skills and deliver great results. You'll also work closely with colleagues in the fostering team to make sure you fully understand their needs. 

This role will lead on results-driven recruitment activity as well as support the team's work on retention.

You'll connect and engage prospective foster carers and ensure existing foster carers receive the communications support they deserve.

An important aspect of your work will be in storytelling. You'll educate, inspire and inform Oxfordshire about what it means to become a foster carer. With your help residents will understand how foster carers change lives every day. Your marketing communications will help them make an informed decision about whether becoming a foster carer is the right choice for them. 

About you

If you’re an experienced, passionate marketing communications specialist, love a challenge, can think on your feet and plan ahead, then we want to hear from you.

We’re looking for someone with excellent communication skills and lots of experience in managing multi-channel marketing campaigns.

Evidenced experience in digital, print and events marketing is essential. Direct experience in recruitment marketing or fostering is a definite advantage.

You will have enthusiasm, be a creative thinker and have great interpersonal skills to work effectively with people across the team and the wider organisation. You’ll need to be organised, with the planning skills to manage a range of projects on time and to consistent quality. You’ll also be excited by the use of data to drive decisions and influence conversations.

Rewards and benefits

It really is true that every single job role here contributes to bettering the lives of the people in our county - we want to do this for our employees too. We are proud of our strong flexible working culture, including the opportunity for flexibility on working hours and the use of technology to support agile working. We offer some of the best learning and development opportunities to support your ongoing development. 

We have a generous holiday allowance which rises as you remain in employment with us up to 32 days, as well as giving you the option to buy additional holiday. You will also have access to a Local Government Pension Scheme with employer contributions of up to 19.9% of your salary; a range of local and national retail discounts; and a host of enhanced family friendly policies including carers leave and paid time off for volunteering. 

Our commitment to:

Equality, Diversity and Inclusion

At Oxfordshire County Council we are proud of our diverse workforce. Everyone is accepted for who they are, regardless of age, disability, gender identity, marital status, race, faith or belief, sexual orientation, socioeconomic background, or on maternity or family leave. We have a number of staff network groups which provide peer support, education and safe spaces for all.

Our commitment to:

Guaranteed Interview Schemes

As a Disability Confident employer, we guarantee an interview for disabled applicants who meet the essential criteria for the job. We also guarantee interviews to care leavers who have completed further education and who meet the essential criteria for the job. For those leaving care without any further education, we guarantee an interview for our apprenticeships. We are also committed to helping and supporting those transitioning from HM Armed Forces to civilian life and guarantee an interview for those demonstrating the essential criteria for the role, within three years of leaving the service.

Our commitment to:

Safeguarding

Oxfordshire County Council are committed to safeguarding and promoting the welfare of children, young people and adults. We expect all employees, workers and volunteers to share this commitment. We will ensure that all our recruitment and selection practices reflect these commitments.

Our commitment to:

Flexible Working

We are open to discussions about flexible working, which can include flexi-time, part time working, job sharing, nine-day fortnights and annualised hours, depending on the requirements of the role and the service.

Follow us on Social Media

Stay up-to-date with the latest news and featured jobs from Oxfordshire County Council by following us on LinkedIn, Facebook, Twitter and Instagram.

If you encounter any issues with the application system, please contact us at:

Our client is seeking a dynamic and results-oriented E-commerce Marketing Manager to spearhead their online growth strategies. This is a fully remote position, offering the flexibility to work from your chosen location. You will be responsible for developing and executing comprehensive digital marketing campaigns to drive traffic, conversions, and customer engagement across various e-commerce platforms and social media channels. Key responsibilities include managing SEO/SEM, email marketing, content marketing, social media advertising, and affiliate marketing programs. You will continuously analyze campaign performance, identify trends, and optimize strategies to maximize ROI. Strong analytical skills and a data-driven approach are essential. This role requires a deep understanding of the e-commerce landscape, consumer behavior, and the latest digital marketing trends. You will work closely with the sales and product teams to ensure cohesive brand messaging and effective customer journey mapping. Experience with e-commerce platforms (e.g., Shopify, Magento) and marketing automation tools is crucial. We are looking for a creative thinker with excellent project management and communication skills, capable of leading initiatives in a fast-paced, remote-first environment. The ability to thrive in ambiguity, test new ideas, and adapt quickly to market changes will be key to success. This is an exciting opportunity to shape the online presence and commercial success of a growing brand.

Responsibilities:

• Develop and implement innovative e-commerce marketing strategies to drive sales and customer acquisition.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads).
• Oversee SEO and SEM efforts to improve organic search visibility and drive qualified traffic.
• Execute email marketing campaigns and nurture lead generation efforts.
• Manage social media presence and engagement strategies.
• Analyze website traffic, conversion rates, and campaign performance using analytics tools.
• Identify opportunities for A/B testing and conversion rate optimization (CRO).
• Collaborate with creative and content teams to develop engaging marketing assets.
• Stay up-to-date with industry trends and emerging digital marketing technologies.
• Manage marketing budgets and track campaign ROI effectively.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in e-commerce marketing and digital advertising.
• Proven track record of driving significant growth in online sales and customer engagement.
• Expertise in SEO, SEM, social media marketing, and email marketing.
• Proficiency with e-commerce platforms and marketing analytics tools (e.g., Google Analytics).
• Strong understanding of conversion rate optimization (CRO) principles.
• Excellent analytical, communication, and project management skills.
• Experience working in a remote capacity.

Our client, a rapidly expanding online retailer specialising in (mention a fictional product niche, e.g., sustainable homeware), is looking for a dynamic and data-driven E-commerce Marketing Manager to oversee their digital marketing efforts and drive online growth. This role is based in our **Norwich** office. You will be responsible for developing and executing comprehensive marketing strategies across various digital channels, including SEO, SEM, social media marketing, email marketing, and affiliate marketing, with a strong focus on conversion rate optimisation and customer acquisition. Key responsibilities include managing the company’s social media presence, creating engaging content, developing and implementing paid advertising campaigns, analysing website traffic and customer behaviour using analytics tools, and optimising the customer journey to maximise sales and customer loyalty. The ideal candidate will have a proven track record of success in e-commerce marketing, with a deep understanding of digital marketing trends and best practices. Excellent analytical skills, proficiency in Google Analytics, SEO tools, and social media management platforms are essential. A Bachelor’s degree in Marketing, Business, or a related field, along with at least 5 years of experience in digital marketing, preferably within the e-commerce sector, is required. Strong communication and project management skills are also a must. Join a creative and collaborative team and play a pivotal role in scaling our online business.

Our client is seeking a skilled and experienced Digital Marketing Manager to lead their campaign strategy and execution efforts in Glasgow, Scotland, UK . This role is central to driving customer acquisition, engagement, and retention through innovative digital marketing initiatives. The ideal candidate will have a comprehensive understanding of all aspects of digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising. You will be responsible for developing, implementing, and managing integrated digital marketing campaigns from conception to completion, ensuring alignment with overall business objectives. Key duties include defining campaign goals, identifying target audiences, managing campaign budgets, executing promotional activities across multiple channels, and analyzing campaign performance to optimize results and measure ROI. Strong analytical skills, proficiency in marketing automation platforms, and experience with analytics tools (e.g., Google Analytics, Adobe Analytics) are essential. You will collaborate closely with content creators, web developers, and sales teams to ensure cohesive messaging and effective campaign delivery. The ability to stay ahead of digital marketing trends, experiment with new platforms, and adapt strategies based on data insights is crucial. Our client is looking for a creative and results-driven individual who can effectively lead projects and contribute to the growth of their brand. Excellent project management skills and a proven ability to manage multiple campaigns simultaneously are highly valued.

Key Responsibilities:

• Develop and execute comprehensive digital marketing campaigns.
• Manage and optimize SEM, SEO, social media, and email marketing strategies.
• Oversee paid advertising campaigns across various platforms.
• Analyze campaign performance data and provide actionable insights.
• Manage digital marketing budgets and ensure efficient allocation of resources.
• Create compelling marketing content and assets.
• Collaborate with cross-functional teams to ensure campaign success.
• Identify and test new digital marketing channels and tactics.
• Monitor industry trends and competitor activities.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing campaign management.
• Strong understanding of SEO, SEM, PPC, social media, and email marketing.
• Proficiency in marketing automation and analytics tools.
• Excellent analytical and problem-solving skills.
• Strong written and verbal communication abilities.
• Project management skills and the ability to manage multiple projects.
• Creative thinking and a results-oriented mindset.
• Experience in a fast-paced marketing environment.