2,538 Marketing Strategies jobs in the United Kingdom

Role:  Marketing Campaigns Manager 

Location:  Newcastle or Sheffield - hybrid

Salary:  £32,874 - £37,874 (DOE)

Contract: Full time, Perm

Working hours:  Monday to Thursday: 8:30am – 5:00pm, Friday: 8:30am – 4:30pm 

Benefits:  

• 30 days annual leave + birthday off
• Free parking onsite
• Enhanced parental leave
• Life assurance
• EAP and online/digital GP
• Wellbeing support services
• Professional development
• Fantastic supportive culture

The Edwin Group is a growing collective of education companies working together to positively impact the lives of young people. We support schools and multi-academy trusts across the UK by offering high-quality temporary and permanent staffing, expert HR and leadership services, staff wellbeing training, character education and active learning programmes, and automated safer recruitment solutions – all designed to help schools recruit, retain and empower the best people. 

We’re proud to be recognised as a Sunday Times Best Place to Work for the third year in a row – a reflection of our strong values, supportive culture and commitment to employee wellbeing. 

The role:

We’re looking for a creative and results-driven Marketing Campaigns Manager to join our Marketing team on a permanent basis. In this key role, your primary focus will be leading integrated marketing campaigns for our recruitment brands – Vision for Education, ABC Teachers and Smart Teachers – to attract teaching and support staff and generate school leads, while also supporting wider campaign activity across the Group. 

Responsibilities:

• Plan, execute and evaluate integrated marketing campaigns using a mix of digital methods, including email, content, SEO, PPC and social media. 

• Use audience segmentation and profiling to tailor messaging and channels for key target groups. 

• Write clear, engaging, audience-led content for digital channels and collaborate with our in-house Design team to develop creative assets. 

• Maintain a central campaign asset library on the company intranet and communicate campaign plans to branches. 

• Manage campaigns in HubSpot – including email marketing, landing pages, workflows and marketing automation tools. 

• Run and optimise PPC campaigns across Google Search, Facebook/Instagram/TikTok ads and other suitable channels. 

• Track campaign performance using Google Ads, HubSpot, Salesforce, Google Tag Manager and Looker Studio, and adjust strategies based on insights. 

• Report on campaign performance against KPIs, providing insights and recommendations for improvement.

Requirements and skills

• Degree in Marketing, Communications or a related field (or equivalent professional qualification). 

• Significant experience in planning, delivering and evaluating successful marketing campaigns within a large organisation. 

• Strong copywriting, editing and proofing skills. 

• Proven success managing Google Ads (Search & Display), Meta Ads (Facebook/Instagram) and TikTok Ads. 

• Hands-on experience with HubSpot, email automation and social media management tools. 

• Strong analytical mindset with knowledge of Google Analytics, Google Tag Manager, Looker Studio, Facebook Insights, Twitter/X Analytics and SEO best practices. 

• Creative flair, attention to detail and the ability to manage multiple projects simultaneously. 

 
Desirable 

• CIM qualification in Marketing or Digital Marketing. 

• Canva, Adobe Creative Suite (Photoshop, InDesign, Illustrator) experience. 

 Click 'apply now' to be part of our exciting journey!

 Process:

• Screening Process - Our screening process is designed to assess candidates in a fair way. This gives you an opportunity to share your skill, experience and passion.
• Phone Call with the Talent Team - You will share a call with our Talent Acquisition team who will answer any questions you have about the role, our business and any next steps.
• 1st Interview - This first stage will involve meeting your potential manager and team members.
• Final Stage Interview - The final interview involves meeting a Senior Stakeholder in the business.

The Edwin Group do not discriminate on the grounds of age, gender, race, colour, religion, disability or sexual orientation, and we welcome applications from all sections of the community.

#internaledwin

Our client, a dynamic and award-winning marketing agency based in the heart of Cardiff, Wales, UK , is seeking an exceptionally talented and visionary Creative Director to lead their creative team. This role is perfect for an individual with a passion for storytelling, a deep understanding of digital media, and a proven track record of developing groundbreaking, award-winning campaigns. You will be responsible for shaping the creative vision of the agency, inspiring a team of designers, copywriters, and content creators, and ensuring the delivery of innovative and effective marketing solutions for a diverse portfolio of clients.

Key Responsibilities:

• Define and drive the creative strategy across all client projects, ensuring alignment with client objectives and brand guidelines.
• Lead, mentor, and inspire a multidisciplinary creative team, fostering a collaborative and innovative work environment.
• Oversee the conceptualization and execution of creative concepts for integrated marketing campaigns, including digital, social media, video, print, and experiential.
• Present creative ideas and strategies compellingly to clients, effectively articulating the vision and rationale behind the work.
• Ensure the highest standards of creative output, from initial concept to final delivery, maintaining brand consistency and quality.
• Collaborate closely with account management, strategy, and production teams to ensure seamless project execution.
• Stay ahead of industry trends, emerging technologies, and best practices in creative marketing and digital media.
• Manage creative resources and budgets effectively, ensuring projects are delivered on time and within scope.
• Contribute to new business pitches, developing innovative creative solutions to win new clients.
• Champion a culture of creativity, experimentation, and continuous learning within the agency.

Qualifications:

• Extensive experience in a creative leadership role within an agency or in-house marketing department, with a strong focus on digital.
• A stunning portfolio showcasing a wide range of successful integrated marketing campaigns, demonstrating conceptual strength and executional excellence.
• Proven ability to lead, inspire, and manage creative teams.
• Exceptional understanding of branding, design principles, and digital marketing channels.
• Strong presentation and communication skills, with the ability to influence stakeholders at all levels.
• Experience in client-facing roles, building strong relationships and trust.
• Proficiency with creative software suites (e.g., Adobe Creative Cloud) is beneficial but not essential.
• A passion for innovative ideas and a keen eye for detail.
• Bachelor's degree in a relevant field (e.g., Graphic Design, Marketing, Communications) or equivalent professional experience.

This is a unique opportunity to shape the creative direction of a thriving agency and work on exciting projects that make a real impact. The position is based in our central Cardiff office.

Our client, a dynamic and award-winning creative agency in Newcastle upon Tyne, Tyne and Wear, UK , is seeking an inspiring and visionary Creative Director to lead their digital marketing campaigns. This role is central to conceptualizing and executing innovative creative strategies that drive engagement and achieve client objectives across various digital platforms. You will be responsible for leading a team of designers, copywriters, and digital artists, fostering a collaborative and high-performing creative environment. The ideal candidate will possess a deep understanding of current digital marketing trends, social media dynamics, and visual communication principles. Responsibilities include developing creative briefs, overseeing the creation of compelling visual assets and engaging content, and ensuring brand consistency across all campaign materials. You will present creative concepts to clients, articulate the strategic rationale behind them, and guide the execution process from ideation to final delivery. A strong portfolio showcasing successful digital campaigns and a proven ability to manage multiple projects simultaneously under tight deadlines are essential. You must be adept at inspiring and motivating creative teams, providing constructive feedback, and pushing the boundaries of creative excellence. Experience in user interface (UI) and user experience (UX) design principles as they apply to digital campaigns is highly desirable. This is a leadership role that requires both strategic thinking and hands-on creative direction, offering the opportunity to shape the brand narratives of leading companies and leave a lasting creative legacy. You will work closely with account managers and strategists to ensure creative output aligns perfectly with client goals and market opportunities.
Responsibilities:

• Lead the creative development of digital marketing campaigns.
• Develop innovative concepts and strategies for client projects.
• Manage and mentor a team of creative professionals (designers, copywriters).
• Oversee the creation of visual assets, content, and campaign materials.
• Present creative ideas and strategies to clients effectively.
• Ensure brand consistency and high creative standards across all deliverables.
• Collaborate with account management and strategy teams.
• Manage project timelines and resources for creative deliverables.
• Stay abreast of emerging trends in digital marketing and creative design.
• Foster a culture of innovation and collaboration within the creative department.

**Your role at Dynatrace**
As the Marketing Campaigns Manager you'll work closely with the global campaign teams, the EMEA Field Marketing team and key regional stakeholders to ensure campaigns run smoothly and achieve their goals. We are looking for candidates who can help define successful campaign strategies and plans to support the achievement of the EMEA objectives, and ensure all aspects of the campaigns are executed efficiently and effectively.
You'll be responsible for creating and managing EMEA campaign timelines and budgets, coordinating logistics for campaign elements, motivating local teams and communicating with key stakeholders across the region.
**Responsibilities:**
Increase target accounts awareness and engagement through:
+ Co-ordinate regional execution / delivery of centrally created global programs; co-ordinate efforts across various channels and teams
+ Localised delivery of global campaigns
+ Gather and advocate regional requirements in globally managed programs
+ Assess regional timelines and help co-ordinate local execution of campaign components, including webinars in local time zones (and/or with local speakers)
+ Manage localisation / translation process
+ Monitor campaign performance for EMEA, and analyze data to improve strategies.
Expanding the scope of local initiatives and co-ordination implementation across EMEA
+ Facilitate the sharing of best practices and increase scope of country specific initiatives that can be expanded pan-EMEA or even WW
+ Create and execute pan-EMEA campaign initiatives
+ Manage and monitor always-on email nurture programs across the region
+ Co-ordinate support for sales campaigns
+ Support Field marketing in building and driving high intent strategies
Monitor engagement / inbound leads to maximise channel ROI
+ Drive awareness of digital programs and impact across EMEA
+ Provide regular reports showing engagement at account level and review how to adapt the approach to maximise ROI
+ Partner with SDR team to monitor and ensure campaign lead follow up
Optimise processes and maximise impact
+ Provide intent reports to EMEA teams to help prioritise
+ Help with data quality, segmentation and targeting
+ Help improve processes
**What will help you succeed**
+ Bachelor's degree in Marketing, business administration or communications or related fields
+ Proven prior experience in campaign management ideally within a IT/Tech company
+ Able to analyze campaigns data to measure effectiveness and take corrective actions as and when required.
+ Excellent written and verbal communication skills for effective collaboration, and high level of attention to detail
+ Excellent organizational and time management skills: Proven ability to manage multiple projects and priorities simultaneously.
+ Proficiency in use of marketing tools and software
+ The ability to work collaboratively in cross-functional teams
+ Creativity and problem solving aptitude
+ Self-motivated and capable of thriving in a fast-pace environment
**Why you will love being a Dynatracer**
+ Dynatrace is a leader in unified observability and security.
+ We provide a culture of excellence with competitive compensation packages designed to recognize and reward performance.
+ Our employees work with the largest cloud providers, including AWS, Microsoft, and Google Cloud, and other leading partners worldwide to create strategic alliances.
+ The Dynatrace platform uses cutting-edge technologies, including our own Davis hypermodal AI, to help our customers modernize and automate cloud operations, deliver software faster and more securely, and enable flawless digital experiences.
+ Over 50% of the Fortune 100 companies are current customers of Dynatrace.
Dynatrace is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, creed, disability status, veteran status, pregnancy, genetic status, or any other characteristic protected by law.

Our client is looking for a highly creative and results-driven Senior Digital Marketing Manager to lead their campaign strategies. This is a hybrid role, balancing remote work with essential in-person collaboration at our Birmingham office. You will be responsible for developing, executing, and optimising integrated digital marketing campaigns across multiple channels to drive brand awareness, customer acquisition, and engagement. The ideal candidate will have a proven track record in developing and managing successful digital marketing campaigns, with expertise in SEO, SEM, social media marketing, email marketing, and content strategy. You will oversee the entire campaign lifecycle, from strategic planning and budget allocation to creative development, execution, and performance analysis. Responsibilities include defining target audiences, crafting compelling messaging, and selecting the most effective platforms and tactics. You will work closely with creative teams, content creators, and external agencies to ensure cohesive campaign execution. Performance tracking and reporting are key, requiring strong analytical skills and the ability to derive actionable insights from data. You will manage advertising budgets, ensuring maximum ROI. The ability to identify new marketing opportunities and adapt strategies based on market trends and performance data is crucial. This role demands excellent leadership and communication skills, with the ability to inspire and guide marketing teams and stakeholders. You will stay abreast of the latest digital marketing trends and technologies, incorporating them into our strategies. Experience with marketing automation platforms, analytics tools (e.g., Google Analytics), and A/B testing is essential. You will present campaign performance and strategic recommendations to senior management. The hybrid nature of this role allows for focused remote work on strategy and analysis, complemented by in-person meetings for brainstorming, team alignment, and creative reviews. A minimum of 6 years of experience in digital marketing is required, with at least 3 years in a management or senior-level role focused on campaign execution. A Bachelor's degree in Marketing, Communications, or a related field is preferred. You should possess strong project management skills and a deep understanding of the digital marketing landscape in the UK. This is an exciting opportunity for a strategic marketer to lead impactful campaigns and contribute to the growth of a dynamic organisation.

Our client is a dynamic and rapidly growing company in the B2B services sector, seeking a results-driven Digital Marketing Manager. This role offers a hybrid working model, combining remote flexibility with essential in-office collaboration. You will be responsible for developing, implementing, and optimizing cutting-edge digital marketing strategies to drive lead generation and enhance brand visibility. The position is based in Birmingham, West Midlands, UK .

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies across various channels including SEO, SEM, social media marketing, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to achieve target KPIs, including CPA and ROI.
• Oversee website performance, user experience, and conversion rate optimization (CRO) initiatives.
• Conduct keyword research, competitive analysis, and market trend monitoring to identify new opportunities.
• Create and manage engaging content for digital platforms, including website copy, blog posts, social media updates, and email newsletters.
• Analyze campaign performance data, generate detailed reports, and provide actionable insights for continuous improvement.
• Collaborate with sales and product teams to ensure alignment of marketing efforts with business objectives.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage the digital marketing budget effectively and allocate resources strategically.
• Utilize hybrid working arrangements to effectively coordinate team efforts and attend key meetings.

Qualifications and Experience:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and lead generation.
• Proven experience managing successful SEO, SEM, and social media advertising campaigns.
• In-depth knowledge of marketing analytics tools (e.g., Google Analytics, Google Tag Manager).
• Experience with marketing automation platforms and CRM systems.
• Strong understanding of website optimization, A/B testing, and conversion rate optimization techniques.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional written and verbal communication skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Experience working within a hybrid model, demonstrating self-discipline and effective communication.

This is an exciting opportunity for a talented Digital Marketer to drive significant growth and contribute to the success of a thriving business. If you are a data-driven professional passionate about digital strategy, we encourage you to apply.

Our client is offering an exciting Digital Marketing Apprenticeship opportunity for an ambitious and enthusiastic individual looking to kickstart their career in the digital space. This program provides comprehensive on-the-job training and the chance to gain valuable experience in managing and optimizing online marketing campaigns. You will work alongside experienced digital marketers, learning about search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content creation, and analytics. This apprenticeship is designed to equip you with the skills and knowledge necessary to excel in the fast-paced world of digital marketing.

During your apprenticeship, you will:

• Assist in the development and execution of digital marketing strategies.
• Learn to manage and monitor PPC campaigns across platforms like Google Ads and Bing Ads.
• Support SEO initiatives, including keyword research and on-page optimization.
• Contribute to social media content creation and community engagement.
• Help analyze campaign performance data and generate reports.
• Gain exposure to email marketing platforms and CRM systems.
• Participate in team meetings and contribute creative ideas.
• Undertake formal training towards a recognized digital marketing qualification.
• Develop essential professional skills such as communication, teamwork, and time management.

Requirements:

• Passion for digital marketing and a strong desire to learn.
• Good written and verbal communication skills.
• Basic understanding of online platforms and social media.
• An analytical mindset and an eye for detail.
• Ability to work collaboratively within a team.
• Commitment to completing the apprenticeship program and formal study.
• Minimum of 5 GCSEs (or equivalent), including Maths and English, is desirable but not essential.
• Must be eligible to work in the UK and not currently in full-time education.

This apprenticeship is based in **Manchester, Greater Manchester, UK**, and involves a hybrid working arrangement, combining hands-on experience in the office with some remote flexibility as you develop your skills.

Our client is a dynamic marketing agency seeking a creative and analytical Digital Marketing Strategist to join their team in Southampton, Hampshire, UK . This role is central to developing and executing data-driven digital marketing campaigns that deliver measurable results for a diverse portfolio of clients. You will be responsible for crafting strategies across various digital channels, with a particular focus on performance marketing, paid social, PPC, and SEO. The ideal candidate will be adept at campaign optimisation, budget management, and translating client objectives into actionable marketing plans.

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies tailored to client goals.
• Manage and optimise paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Conduct keyword research, audience segmentation, and bid management to maximise ROI.
• Oversee SEO strategies, including on-page optimisation, content strategy, and link building.
• Analyse campaign performance data, generate insightful reports, and provide actionable recommendations for improvement.
• Manage digital marketing budgets effectively to achieve client KPIs.
• Collaborate with creative teams to develop compelling ad copy and visual assets.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Monitor market trends and competitor activities to identify new opportunities.
• Work closely with account managers to ensure client satisfaction and strategic alignment.
• Test and iterate on campaign elements to drive continuous improvement.

Required Skills and Experience:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong focus on performance campaigns.
• Proven expertise in managing paid search (PPC), paid social, and SEO strategies.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, SEMrush, and social media advertising platforms.
• Strong analytical skills and the ability to interpret complex data sets.
• Excellent written and verbal communication skills, with the ability to present strategies clearly.
• Experience in budget management and delivering campaigns within financial targets.
• Creative thinking and a passion for achieving measurable results.
• Ability to work effectively in a fast-paced agency environment and manage multiple projects.
• Certifications in Google Ads, Google Analytics, or Facebook Blueprint are a plus.

This role offers a fantastic opportunity for a driven marketer to contribute to impactful campaigns and grow within a supportive and innovative agency.

Our client, a leading digital marketing agency, is seeking a results-driven Digital Marketing Manager with a strong focus on performance campaigns to join their fully remote team. You will be responsible for developing, implementing, and optimizing online advertising strategies across various channels to drive measurable results, such as lead generation, customer acquisition, and ROI. This role requires a deep understanding of paid media, analytics, and conversion rate optimization, as well as the ability to manage multiple client accounts and projects effectively. This is a fantastic opportunity to work with a diverse portfolio of clients and contribute to their digital success from the comfort of your home office.

Responsibilities:

• Develop and execute data-driven digital marketing strategies focused on performance metrics (e.g., CPA, ROAS, CPL) for a range of clients.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, and other relevant channels.
• Conduct thorough keyword research, audience segmentation, and bid management to maximize campaign efficiency and effectiveness.
• Implement and manage A/B testing initiatives for ad copy, landing pages, and creative assets to improve conversion rates.
• Analyze campaign performance data using tools like Google Analytics, reporting on key metrics, insights, and actionable recommendations.
• Collaborate with content creators, designers, and web developers to ensure cohesive and high-performing digital assets.
• Stay up-to-date with the latest trends, technologies, and best practices in digital advertising and performance marketing.
• Manage client relationships, providing regular performance updates, strategic recommendations, and proactive communication.
• Identify opportunities for upselling and cross-selling services to existing clients.
• Contribute to the development of new business proposals and presentations.
• Mentor and guide junior members of the digital marketing team.
• Ensure all campaigns comply with platform policies and industry regulations.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong emphasis on performance marketing and paid media management.
• Proven track record of successfully managing and optimizing paid search (PPC), paid social, and display advertising campaigns.
• In-depth knowledge of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other major advertising platforms.
• Proficiency with web analytics tools (e.g., Google Analytics) and tag management solutions.
• Strong understanding of conversion rate optimization (CRO) principles and A/B testing methodologies.
• Excellent analytical skills with the ability to interpret complex data and translate it into strategic insights.
• Exceptional communication, presentation, and client management skills.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced, remote environment.
• Experience with marketing automation platforms and SEO is a plus.

This is an exciting role for a talented digital marketer who thrives on driving measurable results and wants to work in a flexible, remote setting. If you are passionate about performance marketing and have a knack for optimizing campaigns, we encourage you to apply.