173 Marketing Strategies jobs in London
Lead Digital Marketing Strategist - Experiential Campaigns
WC2E 9RA London, London
£60000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client, a dynamic and innovative arts and entertainment organization based in London, England, UK , is seeking a creative and results-oriented Lead Digital Marketing Strategist to spearhead their experiential campaign initiatives. This role is perfect for a visionary marketer who excels at blending digital channels with immersive real-world experiences to create memorable brand engagements. You will be responsible for conceptualizing, developing, and executing cutting-edge digital marketing strategies that drive audience engagement, ticket sales, and brand awareness for our diverse range of artistic and entertainment offerings. This includes leading the strategy for online advertising, social media marketing, content creation, email marketing, and SEO/SEM campaigns, with a specific focus on integrating these with live events, exhibitions, and interactive installations. You will work closely with creative, programming, and event production teams to ensure a cohesive and impactful marketing approach. A key aspect of this role will be leveraging data analytics to track campaign performance, identify trends, and optimize strategies for maximum ROI. Experience in A/B testing, audience segmentation, and conversion rate optimization is crucial. You will manage the digital marketing budget, ensuring efficient allocation of resources across various platforms and initiatives. This hybrid role requires active participation in office-based strategic planning and team collaboration, alongside the flexibility to work remotely. You will stay ahead of emerging digital marketing trends and technologies, constantly seeking innovative ways to connect with audiences and enhance their experience with our brand. Excellent leadership, communication, and project management skills are essential to guide the marketing team and collaborate effectively with internal and external stakeholders. The ideal candidate will possess a deep understanding of the arts and entertainment landscape and a passion for creating unique, engaging experiences.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies for experiential campaigns.
- Lead the planning and execution of online advertising, social media, content, and email marketing efforts.
- Integrate digital marketing initiatives with live events and immersive experiences.
- Analyze campaign performance data, identify insights, and optimize strategies.
- Manage the digital marketing budget and ensure effective resource allocation.
- Collaborate with creative, programming, and production teams.
- Oversee SEO/SEM efforts to improve online visibility.
- Stay updated on digital marketing trends and emerging technologies.
- Mentor and guide junior marketing team members.
- Prepare regular performance reports for senior management.
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 6 years of experience in digital marketing, with a focus on campaign strategy and execution.
- Proven track record of developing and launching successful integrated marketing campaigns.
- Strong understanding of the arts and entertainment industry.
- Expertise in social media marketing, content strategy, SEO/SEM, and email marketing.
- Proficiency with analytics tools (e.g., Google Analytics) and marketing automation platforms.
- Excellent leadership, communication, and project management skills.
- Experience in a hybrid work environment.
This advertiser has chosen not to accept applicants from your region.
0
Senior Digital Marketing Manager - Performance Campaigns
SW1A 0AA London, London
£60000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client is seeking a dynamic and results-driven Senior Digital Marketing Manager to lead their performance marketing strategies from their **London, England, UK** office, with a hybrid working arrangement. This pivotal role involves developing, executing, and optimising integrated digital marketing campaigns across various channels to drive customer acquisition, engagement, and revenue growth. You will be responsible for managing significant advertising budgets, overseeing paid search (PPC), paid social, display advertising, affiliate marketing, and SEO initiatives. Your expertise will be crucial in defining target audiences, crafting compelling messaging, and ensuring consistent brand voice across all digital platforms. You will continuously monitor campaign performance, analyse key metrics (ROI, CPA, LTV, etc.), and leverage data insights to optimise campaigns for maximum impact. This includes A/B testing ad copy, landing pages, and targeting strategies, as well as identifying new growth opportunities. Collaboration is key; you will work closely with content creators, web development teams, sales, and product teams to ensure cohesive marketing efforts and seamless customer journeys. Developing and presenting regular performance reports to senior leadership, highlighting key trends, insights, and strategic recommendations, will be a core part of your role. The ideal candidate will possess a deep understanding of the digital marketing landscape, a proven track record of managing successful performance marketing campaigns, and expertise in analytics tools (e.g., Google Analytics, Adobe Analytics) and marketing automation platforms. Strong analytical skills, strategic thinking, and exceptional leadership qualities are essential to guide the digital marketing function. This role requires a strategic thinker who can blend creative campaign ideas with data-driven execution to achieve ambitious marketing objectives.
Key Responsibilities:
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies.
- Manage and optimise paid search (PPC), paid social, and display advertising campaigns.
- Oversee SEO strategy and implementation.
- Manage affiliate marketing programs.
- Analyse campaign performance data and provide actionable insights.
- Conduct A/B testing on various campaign elements.
- Collaborate with internal teams to ensure integrated marketing efforts.
- Manage digital marketing budgets effectively.
- Stay updated on the latest digital marketing trends and technologies.
- Report on campaign performance to senior management.
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a focus on performance marketing.
- Proven experience managing substantial digital advertising budgets.
- Expertise in Google Ads, Facebook Ads Manager, LinkedIn Ads, and other major platforms.
- Strong analytical skills with proficiency in Google Analytics, Adobe Analytics, or similar tools.
- Experience with SEO tools and strategies.
- Excellent understanding of marketing automation and CRM systems.
- Strong leadership and project management skills.
- Exceptional written and verbal communication abilities.
This advertiser has chosen not to accept applicants from your region.
1
Senior Digital Marketing Manager - Performance Campaigns
WC2B 4AA London, London
£60000 Annually
WhatJobs
Posted 10 days ago
Job Viewed
Job Description
Our client is a dynamic and growing e-commerce company that is seeking a highly strategic and results-oriented Senior Digital Marketing Manager to lead their performance marketing efforts. This role is fully remote, offering the flexibility to manage campaigns and strategies from anywhere. You will be responsible for developing, implementing, and optimizing data-driven digital marketing campaigns across various channels, including paid search (PPC), social media advertising, display advertising, and affiliate marketing. The goal is to drive qualified traffic, generate leads, and maximize customer acquisition and retention while achieving defined ROI targets. The ideal candidate will have a deep understanding of digital marketing analytics, campaign management platforms, and A/B testing methodologies. You will work closely with the marketing, sales, and product teams to ensure alignment and achieve business objectives. This is an exciting opportunity to make a significant impact on the company's growth trajectory and shape its digital marketing future from a remote work environment.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies focused on performance and ROI.
- Manage and optimize paid search (Google Ads, Bing Ads) campaigns to drive lead generation and sales.
- Oversee paid social media advertising campaigns (Facebook, Instagram, LinkedIn, etc.) to increase brand awareness and conversions.
- Implement and manage display advertising and programmatic buying campaigns.
- Develop and manage affiliate marketing programs.
- Analyze campaign performance data, identify trends, and provide actionable insights for improvement.
- Conduct A/B testing on ad creatives, landing pages, and campaign settings to maximize effectiveness.
- Manage digital marketing budgets, ensuring optimal allocation of resources.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Collaborate with content and creative teams to develop compelling ad copy and visuals.
- Report on campaign performance to senior management on a regular basis.
Qualifications:
- Proven experience as a Digital Marketing Manager or similar role, with a strong focus on performance marketing.
- Demonstrable success in managing and optimizing PPC, social media advertising, and display campaigns.
- Expertise in using digital marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
- Proficiency with campaign management platforms (e.g., Google Ads, Facebook Ads Manager).
- Strong understanding of SEO principles and best practices.
- Excellent analytical, problem-solving, and strategic thinking skills.
- Superb communication and collaboration skills, suitable for a remote team.
- Experience with marketing automation tools and CRM systems is a plus.
- Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.
- A proactive and data-driven approach to marketing.
This advertiser has chosen not to accept applicants from your region.
2
Senior Digital Marketing Strategist - Global Campaigns
EC4M 7WA London, London
£70000 Annually
WhatJobs
Posted 10 days ago
Job Viewed
Job Description
Our client is a globally recognized brand seeking a highly strategic and innovative Senior Digital Marketing Strategist to lead their international marketing efforts. This is a fully remote position, offering the opportunity to shape and execute digital marketing strategies for a diverse range of global markets. You will be responsible for developing and implementing comprehensive digital marketing plans designed to increase brand awareness, drive lead generation, and achieve ambitious business objectives across different regions. Your expertise will span across SEO, SEM, content marketing, social media marketing, email marketing, and programmatic advertising. Key responsibilities include conducting market research to identify opportunities and challenges in various territories, defining target audiences, and crafting tailored marketing messages. You will oversee the execution of campaigns, manage marketing budgets, and continuously analyze performance data to optimize strategies and maximize ROI. Collaboration with regional marketing teams, creative agencies, and internal stakeholders is essential to ensure cohesive and impactful global campaigns. The ideal candidate will possess a Master's degree in Marketing, Business Administration, or a related field, with a minimum of 7 years of experience in digital marketing, with a significant portion focused on international or global campaign management. Proven experience in developing and executing successful digital marketing strategies across multiple platforms and markets is essential. Deep understanding of SEO, SEM, social media analytics, CRM systems, and marketing automation tools is required. Exceptional analytical skills, strategic thinking, and the ability to translate complex data into actionable insights are crucial. Excellent communication, negotiation, and cross-cultural collaboration skills are necessary for this remote leadership role. This is an exceptional opportunity to drive the global digital presence of a leading brand from anywhere.
This advertiser has chosen not to accept applicants from your region.
3
Senior Digital Marketing Strategist - Content & Campaigns
SW1A 0AA London, London
£55000 Annually
WhatJobs
Posted 10 days ago
Job Viewed
Job Description
Our client, a dynamic and award-winning integrated communications agency, is seeking a strategic and results-driven Senior Digital Marketing Strategist to spearhead innovative campaigns for a diverse portfolio of clients. This role is central to driving brand awareness, engagement, and lead generation through sophisticated digital channels. The ideal candidate will possess a deep understanding of the evolving digital landscape, with proven expertise in developing and executing multi-channel marketing strategies. You will be responsible for overseeing all aspects of digital marketing, including SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising. Collaboration with creative, PR, and account management teams will be essential to ensure cohesive and impactful client solutions. This is an exciting opportunity for a visionary marketer to shape client strategies and deliver measurable business outcomes in a fast-paced, collaborative environment.
Key Responsibilities:
Qualifications:
This demanding role is based in the heart of London, England, UK , and requires a candidate who thrives on strategic challenges and driving client success.
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies aligned with client objectives.
- Manage and optimize paid search (PPC) and social media advertising campaigns across various platforms.
- Oversee the creation and execution of content marketing initiatives, including blog posts, articles, infographics, and videos.
- Drive organic growth through advanced SEO strategies and technical optimization.
- Develop and manage effective email marketing campaigns and nurture lead generation efforts.
- Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for improvement.
- Stay ahead of industry trends, emerging technologies, and best practices in digital marketing.
- Collaborate closely with creative teams to ensure brand consistency and compelling campaign creative.
- Work with PR and account management teams to integrate digital efforts with broader communication strategies.
- Manage digital marketing budgets effectively and ensure maximum ROI.
- Mentor junior members of the digital marketing team.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in a digital marketing role, with at least 2 years in a strategic or senior capacity.
- Proven track record of developing and executing successful digital marketing campaigns that deliver measurable results.
- Expertise in SEO, SEM (Google Ads, Bing Ads), social media advertising (Facebook, Instagram, LinkedIn, Twitter), and email marketing platforms (e.g., Mailchimp, HubSpot).
- Strong analytical skills with proficiency in Google Analytics and other data analysis tools.
- Excellent understanding of content marketing principles and strategy.
- Creative thinker with strong problem-solving abilities.
- Exceptional written and verbal communication skills.
- Ability to manage multiple projects simultaneously and meet tight deadlines.
- Experience in a marketing agency environment is highly advantageous.
- Familiarity with CRM systems is a plus.
This demanding role is based in the heart of London, England, UK , and requires a candidate who thrives on strategic challenges and driving client success.
This advertiser has chosen not to accept applicants from your region.
4
Head of Remote Brand Strategy & Digital Marketing
SW1A 0AA London, London
£85000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client, a rapidly growing force in the FMCG sector, is seeking an innovative and results-oriented Head of Remote Brand Strategy & Digital Marketing. This is a fully remote position, enabling you to lead brand initiatives and digital campaigns from anywhere. You will be responsible for developing and executing comprehensive brand strategies that drive consumer engagement, market share, and revenue growth across our diverse product portfolio. This role demands a deep understanding of brand management, digital marketing channels, consumer insights, and data analytics. You will lead a remote team of marketing professionals, fostering collaboration and ensuring the consistent delivery of compelling brand narratives across all touchpoints.
Key Responsibilities:
Key Responsibilities:
- Develop and implement overarching brand strategies that align with company objectives and resonate with target audiences.
- Oversee the creation and execution of integrated digital marketing campaigns across various channels, including social media, SEO/SEM, content marketing, email marketing, and paid advertising.
- Drive brand positioning, messaging, and visual identity to ensure consistency and impact across all platforms.
- Conduct market research and consumer analysis to identify emerging trends, competitive threats, and growth opportunities.
- Manage the marketing budget effectively, optimizing spend for maximum ROI.
- Lead, mentor, and develop a high-performing remote marketing team.
- Collaborate with product development, sales, and customer service teams to ensure cohesive brand experience.
- Define key performance indicators (KPIs) and track campaign performance, providing regular reports and actionable insights to senior management.
- Foster a data-driven marketing culture, utilizing analytics to inform strategy and decision-making.
- Stay abreast of the latest digital marketing tools, technologies, and best practices.
- Master's degree in Marketing, Business Administration, or a related field.
- 10+ years of progressive experience in brand management and digital marketing, preferably within the FMCG industry.
- Proven track record of developing and executing successful brand strategies and multi-channel marketing campaigns.
- Extensive experience with digital marketing platforms, analytics tools (e.g., Google Analytics, Adobe Analytics), and marketing automation software.
- Strong understanding of consumer behaviour and market dynamics in the FMCG sector.
- Exceptional leadership, strategic thinking, and analytical skills.
- Outstanding communication, presentation, and interpersonal abilities.
- Experience managing remote teams and fostering collaboration in a virtual environment.
- Creative flair and a passion for building strong brands.
This advertiser has chosen not to accept applicants from your region.
5
Remote Senior Marketing Manager - Digital Campaigns
WC1A 0AA London, London
£60000 Annually
WhatJobs
Posted 10 days ago
Job Viewed
Job Description
Our client, a dynamic and fast-growing e-commerce company, is seeking an experienced Senior Marketing Manager specializing in Digital Campaigns to join their fully remote team. This is an exciting opportunity to lead the strategy, development, and execution of high-impact digital marketing campaigns across multiple channels, driving customer acquisition, engagement, and revenue growth. Based from your remote location within the UK, you will be responsible for overseeing all aspects of digital marketing, including SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising. The ideal candidate will possess a deep understanding of the digital marketing landscape, proven experience in managing successful multi-channel campaigns, and a strong analytical mindset. You will work closely with cross-functional teams, including sales, product, and creative, to ensure cohesive brand messaging and effective campaign delivery. Key responsibilities include developing data-driven marketing strategies, setting campaign objectives and KPIs, managing campaign budgets, optimizing performance, and reporting on key metrics. This role demands exceptional leadership, strategic thinking, and excellent communication skills, coupled with a passion for innovation and staying ahead of digital marketing trends. As a remote professional, you will need to be highly self-motivated, organized, and adept at collaborating effectively with virtual teams. You will play a pivotal role in shaping the company's online presence and driving significant business results. The successful candidate will have a proven ability to translate marketing objectives into measurable outcomes and a strong track record of delivering ROI.
Key Responsibilities:
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies and campaigns.
- Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads).
- Oversee SEO initiatives to improve organic search rankings and traffic.
- Develop and implement effective email marketing and automation strategies.
- Create engaging content strategies across various digital platforms.
- Analyze campaign performance data and provide actionable insights.
- Manage marketing budgets and ensure optimal allocation of resources.
- Collaborate with creative teams to develop compelling marketing assets.
- Stay current with digital marketing trends, tools, and best practices.
- Report on marketing KPIs and overall campaign effectiveness to senior management.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in digital marketing, with a focus on campaign management.
- Proven track record of developing and executing successful online marketing campaigns.
- Expertise in SEO, SEM, social media marketing, and email marketing.
- Strong analytical skills and proficiency with marketing analytics tools (e.g., Google Analytics).
- Experience with marketing automation platforms and CRM systems.
- Excellent communication, leadership, and project management skills.
- Ability to thrive in a fully remote, self-directed work environment.
This advertiser has chosen not to accept applicants from your region.
Be The First To Know
About the latest Marketing strategies Jobs in London !
6
Head of Brand Strategy
SW1A 0AA London, London
£90000 Annually
WhatJobs
Posted 1 day ago
Job Viewed
Job Description
Our client, a prominent FMCG company, is seeking a visionary and strategic Head of Brand Strategy to lead brand development and market positioning initiatives from their central London office. This senior leadership role is responsible for crafting and executing comprehensive brand strategies that drive consumer engagement, market share, and long-term brand equity. You will oversee all aspects of brand management, including brand identity development, marketing communications, product positioning, and consumer insights. Key responsibilities include conducting in-depth market and competitive analysis, identifying growth opportunities, and developing innovative brand campaigns. The Head of Brand Strategy will work closely with marketing, sales, R&D, and product development teams to ensure a cohesive and compelling brand narrative across all touchpoints. The ideal candidate will possess a strong background in brand management within the FMCG sector, with a proven track record of successfully launching and growing iconic brands. Exceptional strategic thinking, analytical skills, and creative vision are essential. You must be adept at translating consumer insights into actionable brand strategies and possess excellent leadership, communication, and stakeholder management skills. Proficiency in market research tools and a deep understanding of marketing principles are required. This is an exciting opportunity to shape the future of influential brands in a dynamic industry. We are looking for a passionate and results-oriented leader who can inspire teams and drive brand success. The London office provides a collaborative environment where innovation and strategic thinking are encouraged. Your expertise will be critical in navigating competitive markets and ensuring our brands resonate powerfully with target audiences. You will be responsible for fostering a strong brand culture throughout the organisation and championing consumer-centricity in all strategic decisions. The ability to manage complex brand portfolios and to adapt strategies to evolving market trends will be key to your effectiveness. Join us to leave your indelible mark on the brands consumers love.
This advertiser has chosen not to accept applicants from your region.
7
Senior Sports Marketing Manager - Global Campaigns
SW1A 0AA London, London
£60000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client is seeking a dynamic and innovative Senior Sports Marketing Manager to lead global campaign strategies for their exciting portfolio. This is a fully remote position, offering the ultimate flexibility for a seasoned marketing professional passionate about the world of sports. You will be instrumental in developing and executing impactful marketing initiatives that enhance brand visibility, engage target audiences, and drive business objectives across international markets. Your creative vision, strategic planning skills, and deep understanding of the sports landscape will be key to success.
Key Responsibilities:
Qualifications:
This fully remote role provides an exceptional opportunity to shape global sports marketing initiatives from anywhere.
Key Responsibilities:
- Develop and implement comprehensive global sports marketing strategies aligned with brand objectives.
- Identify and cultivate strategic partnerships with athletes, teams, leagues, and relevant sports organizations.
- Create and manage integrated marketing campaigns across various channels, including digital, social media, events, and traditional media.
- Oversee the development of compelling marketing content and assets tailored for diverse international markets.
- Manage marketing budgets effectively, ensuring optimal return on investment.
- Analyze campaign performance metrics and provide insights to drive continuous improvement.
- Stay abreast of emerging trends in sports marketing, consumer behavior, and digital engagement.
- Collaborate with internal teams, including product development, sales, and communications, to ensure cohesive brand messaging.
- Manage external agencies and vendors to execute marketing initiatives.
- Organize and coordinate participation in key sporting events and activations.
- Ensure brand consistency and adherence to brand guidelines across all marketing efforts.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Sports Management, or a related field. A Master's degree is a plus.
- A minimum of 7 years of progressive experience in sports marketing, with a proven track record of developing and executing successful global campaigns.
- Demonstrated experience in identifying and managing sports sponsorships and partnerships.
- Strong understanding of digital marketing strategies, including social media, SEO/SEM, and content marketing.
- Excellent project management skills, with the ability to manage multiple complex projects simultaneously.
- Exceptional communication, presentation, and negotiation skills.
- Proven ability to work effectively in a remote, collaborative environment and manage international stakeholders.
- Strategic thinker with strong analytical and problem-solving abilities.
- Passion for sports and a deep understanding of the global sports landscape and fan engagement.
- Proficiency in marketing analytics tools and CRM systems.
This fully remote role provides an exceptional opportunity to shape global sports marketing initiatives from anywhere.
This advertiser has chosen not to accept applicants from your region.
8
Senior Director, Head of Brand Strategy - Luxury Fashion
SW1A 0AA London, London
£90000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client, a globally recognized luxury fashion house, is seeking a strategic and visionary Senior Director to lead its Brand Strategy division. This position is fully remote, offering a unique opportunity to drive the brand's identity and market positioning from anywhere. You will be responsible for developing and executing comprehensive brand strategies that enhance brand equity, cultivate desire, and drive commercial success across all markets and channels. This role requires a deep understanding of the luxury consumer, market trends, and the ability to translate brand vision into actionable plans that resonate with a sophisticated global audience.
Key Responsibilities:
Key Responsibilities:
- Develop and implement a long-term brand strategy that defines the brand's unique positioning, value proposition, and key messaging.
- Oversee all aspects of brand identity, ensuring consistency across all touchpoints, including marketing, communications, retail, and digital platforms.
- Conduct in-depth market research and competitor analysis to identify emerging trends, opportunities, and threats.
- Lead the development of compelling brand campaigns and initiatives that effectively communicate the brand's narrative and heritage.
- Collaborate closely with creative, marketing, product development, and retail teams to ensure brand integrity and alignment.
- Manage the brand's reputation and public perception, proactively addressing any challenges.
- Define key performance indicators (KPIs) for brand health and campaign effectiveness, and regularly report on progress.
- Oversee the brand's digital presence and strategy, ensuring a cohesive and engaging online experience.
- Develop and manage the brand marketing budget effectively.
- Mentor and lead a high-performing brand strategy team, fostering a culture of innovation and excellence within a remote working environment.
- Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field.
- 10+ years of progressive experience in brand management, marketing, or strategy, with a significant focus on the luxury sector (fashion, beauty, lifestyle).
- Proven track record of developing and executing successful global brand strategies that have driven significant business growth.
- Deep understanding of the luxury consumer mindset, market dynamics, and competitive landscape.
- Exceptional strategic thinking, analytical, and problem-solving skills.
- Strong leadership and team management capabilities, with experience leading remote teams.
- Outstanding communication, presentation, and interpersonal skills, with the ability to influence senior stakeholders.
- Creative vision and a keen eye for aesthetics and brand storytelling.
- Experience with digital marketing, social media strategy, and brand building in the online space.
- Demonstrated ability to thrive in a fully remote work setting and manage complex projects autonomously.
This advertiser has chosen not to accept applicants from your region.
9