What Jobs are available for Marketing Strategies in Rochdale?

• Develop and implement integrated marketing campaign strategies across various channels, including digital (email, social media, paid search), direct mail, and events.
• Manage the entire campaign lifecycle, from initial brief and planning through to execution, monitoring, and post-campaign analysis.
• Collaborate with internal teams (sales, product, creative) and external agencies to ensure campaign alignment and effectiveness.
• Define campaign objectives, target audiences, messaging, and KPIs.
• Oversee budget allocation and management for all marketing campaigns.
• Utilise marketing automation platforms (e.g., HubSpot, Marketo) to execute and track campaigns.
• Analyse campaign performance data, generate reports, and provide actionable insights for optimisation.
• Manage lead generation and nurturing processes as part of campaign activities.
• Ensure brand consistency and messaging across all campaign materials.
• Stay informed about industry trends and best practices in marketing campaign management.
• Manage vendor relationships and negotiate contracts where necessary.
• Contribute to the development of the overall marketing strategy.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 5 years of experience in marketing campaign management, preferably in a B2B environment.
• Proven track record of planning and executing successful multi-channel marketing campaigns.
• Strong understanding of digital marketing channels (email, social media, PPC, SEO).
• Experience with marketing automation tools and CRM systems is essential.
• Excellent analytical and reporting skills, with proficiency in data analysis.
• Strong project management and organisational skills, with the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to work collaboratively within a team and cross-functionally.
• Experience in (Specific industry relevant to the client) is a plus.

• Lead the strategic planning and execution of multi-channel marketing campaigns from ideation to completion.
• Develop compelling campaign narratives, messaging, and creative briefs, ensuring brand consistency and alignment with client objectives.
• Manage campaign budgets effectively, allocating resources to maximize ROI and achieve campaign goals.
• Oversee the creation of marketing collateral, including digital assets, social media content, email marketing, and advertising materials.
• Collaborate with internal teams (design, content, SEO, paid media) and external partners to ensure seamless campaign execution.
• Utilize analytics tools to track campaign performance, measure key metrics (e.g., conversion rates, engagement, ROI), and generate insightful reports.
• Identify trends, insights, and opportunities for campaign optimization and innovation.
• Conduct market research and competitor analysis to inform campaign strategies.
• Manage client relationships, presenting campaign strategies, performance updates, and recommendations.
• Stay current with the latest marketing trends, technologies, and best practices.
• Mentor junior marketing team members and foster a collaborative and high-performing campaign team.
• Ensure all campaigns comply with relevant regulations and ethical standards.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• A minimum of 5 years of experience in marketing campaign management, preferably within an agency or fast-paced corporate environment.
• Proven track record of successfully developing and executing integrated marketing campaigns across digital and traditional channels.
• Strong understanding of various marketing disciplines, including digital marketing, content marketing, social media marketing, email marketing, and paid advertising.
• Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
• Excellent analytical skills, with the ability to interpret data and derive actionable insights.
• Exceptional project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Strong creative thinking and storytelling abilities.
• Outstanding written and verbal communication skills.
• Experience in client-facing roles and building strong stakeholder relationships.
• A passion for marketing and a commitment to delivering exceptional results.

HSO is a leading member of the Microsoft Dynamics Inner Circle, founded in 1987, and specializing in sectors such as Retail, Manufacturing, Professional Services, Financial Services, and Local Government. We’ve won several prestigious awards over the last few years, including being voted in the UK’s top 10 Best Large Companies to Work For for the last three years running. This year, we are also proud to have been named the D365 Finance Microsoft Partner of the Year and Finalist for D365 Sales & Marketing.

HSO is the place to work for those in the Microsoft Dynamics channel. People join and stay because we care — about adding value to our customers, delivering what we say we will, striving to improve ourselves, being inclusive, and having fun.

The core values that enable us to work so well together also mean our customers want to work with us. We choose to be different to other Microsoft Partners. Caring about our people, customers, and quality of work differentiates us. We always support our people and customers to achieve shared, agreed goals.

As Marketing Campaigns Manager , you will play a pivotal role in driving HSO’s growth by strengthening and expanding our market presence. You will develop and execute impactful marketing strategies and campaigns that generate new business opportunities, elevate HSO’s brand, and achieve lead generation and pipeline targets.

Working closely with Sales, Delivery, and Group Marketing teams, you’ll ensure all marketing initiatives align with business objectives, customer needs, and HSO’s go-to-market strategy. Your efforts will position HSO as a thought leader in business transformation through Microsoft Business Applications, Cloud, and AI innovation.

This role reports to the Head of Marketing (or equivalent, depending on structure).

• Develop and execute marketing strategies and lead generation campaigns to meet KPIs and business objectives.
• Orchestrate and deliver customer campaigns that reinforce HSO’s image, values, and customer loyalty.
• Collaborate with Group Marketing to deliver global campaigns tailored for local markets.
• Define and segment target audiences and craft tailored messaging for each campaign.
• Build and maintain strong relationships with external stakeholders, including customers, suppliers, and partners.
• Ensure HSO is accurately positioned in the market, communicating the value and business benefits of Microsoft solutions, HSO IP, and services.
• Position HSO as a thought leader and trusted partner in digital transformation through Microsoft technologies.
• Plan, organize, and manage events such as exhibitions, webinars, and advisory boards as part of integrated campaigns.
• Collaborate with Digital Marketing and subject matter experts to create compelling content for web, social media, whitepapers, blogs, and sales collateral.
• Partner with Sales to deliver enablement materials such as case studies, win wires, and customer success stories.
• Identify and nurture customer advocates for testimonials and speaking opportunities.
• Manage the marketing budget effectively, ensuring optimal spend allocation across campaigns and channels.
• Track, measure, and report on campaign performance against defined KPIs, sharing insights and recommendations for improvement.

Requirements

• Minimum of 8 years of B2B marketing experience within the IT sector.
• Proven experience developing and executing marketing strategies and campaigns.
• Strong understanding of content creation aligned with SEO best practices.
• Experience in event and exhibition management.
• Proficiency in social media and digital marketing techniques.
• Experience using marketing automation tools, such as Microsoft Dynamics 365 (CRM).
• Strong proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, SharePoint, OneNote, Teams).

• Experience developing targeted ABM (Account-Based Marketing) strategies for high-value accounts.
• Experience managing third-party agencies (telemarketing, creative, digital, exhibition).
• Experience with partner co-op marketing.
• Familiarity with design tools (Canva, Adobe InDesign) and video editing tools (Adobe Premiere Pro).
• Knowledge of analytics platforms such as Google Analytics, Semrush, or similar tools.

• Excellent organizational, communication, and interpersonal skills.
• Self-starter with the confidence to manage campaigns independently.
• Collaborative mindset with the ability to build strong relationships across teams and partners.
• Creative thinker with the ability to introduce and execute new ideas effectively.
• Comfortable working in a fast-paced, evolving environment with a proactive approach to change.
• Strong prioritization skills with the ability to manage multiple projects and meet deadlines.

Our offices are based in Sale (Manchester), Reading, and Glasgow.

This role is hybrid, allowing for remote working with occasional office-based collaboration and events.

Normal office hours are 09:00 to 18:00 (with one hour for lunch).
There may be occasions when flexibility is required to support events or campaign deadlines.

Benefits

We offer a competitive, market-aligned salary that reflects the skills and experience of each candidate. The salary package will be discussed during the interview process and will be based on current market benchmarks for similar roles, as well as the individual’s qualifications and experience.

In addition to base salary, eligible employees have the opportunity to earn performance-based bonuses and participate in our comprehensive benefits program.

• Paid Holidays
• Pension
• Healthcare
• Dental
• Life Insurance
• Tonic Wellbeing
• HSO Perkz
• Flexible working (when required and agreed)

HSO is a leading member of the Microsoft Dynamics Inner Circle, founded in 1987, and specializing in sectors such as Retail, Manufacturing, Professional Services, Financial Services, and Local Government. We’ve won several prestigious awards over the last few years, including being voted in the UK’s top 10 Best Large Companies to Work For for the last three years running. This year, we are also proud to have been named the D365 Finance Microsoft Partner of the Year and Finalist for D365 Sales & Marketing.

HSO is the place to work for those in the Microsoft Dynamics channel. People join and stay because we care — about adding value to our customers, delivering what we say we will, striving to improve ourselves, being inclusive, and having fun.

The core values that enable us to work so well together also mean our customers want to work with us. We choose to be different to other Microsoft Partners. Caring about our people, customers, and quality of work differentiates us. We always support our people and customers to achieve shared, agreed goals.

As Marketing Campaigns Manager , you will play a pivotal role in driving HSO’s growth by strengthening and expanding our market presence. You will develop and execute impactful marketing strategies and campaigns that generate new business opportunities, elevate HSO’s brand, and achieve lead generation and pipeline targets.

Working closely with Sales, Delivery, and Group Marketing teams, you’ll ensure all marketing initiatives align with business objectives, customer needs, and HSO’s go-to-market strategy. Your efforts will position HSO as a thought leader in business transformation through Microsoft Business Applications, Cloud, and AI innovation.

This role reports to the Head of Marketing (or equivalent, depending on structure).

Requirements

• Develop and execute marketing strategies and lead generation campaigns to meet KPIs and business objectives.
• Orchestrate and deliver customer campaigns that reinforce HSO’s image, values, and customer loyalty.
• Collaborate with Group Marketing to deliver global campaigns tailored for local markets.
• Define and segment target audiences and craft tailored messaging for each campaign.
• Build and maintain strong relationships with external stakeholders, including customers, suppliers, and partners.
• Ensure HSO is accurately positioned in the market, communicating the value and business benefits of Microsoft solutions, HSO IP, and services.
• Position HSO as a thought leader and trusted partner in digital transformation through Microsoft technologies.
• Plan, organize, and manage events such as exhibitions, webinars, and advisory boards as part of integrated campaigns.
• Collaborate with Digital Marketing and subject matter experts to create compelling content for web, social media, whitepapers, blogs, and sales collateral.
• Partner with Sales to deliver enablement materials such as case studies, win wires, and customer success stories.
• Identify and nurture customer advocates for testimonials and speaking opportunities.
• Manage the marketing budget effectively, ensuring optimal spend allocation across campaigns and channels.
• Track, measure, and report on campaign performance against defined KPIs, sharing insights and recommendations for improvement.

• Minimum of 8 years of B2B marketing experience within the IT sector.
• Proven experience developing and executing marketing strategies and campaigns.
• Strong understanding of content creation aligned with SEO best practices.
• Experience in event and exhibition management.
• Proficiency in social media and digital marketing techniques.
• Experience using marketing automation tools, such as Microsoft Dynamics 365 (CRM).
• Strong proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, SharePoint, OneNote, Teams).

• Experience developing targeted ABM (Account-Based Marketing) strategies for high-value accounts.
• Experience managing third-party agencies (telemarketing, creative, digital, exhibition).
• Experience with partner co-op marketing.
• Familiarity with design tools (Canva, Adobe InDesign) and video editing tools (Adobe Premiere Pro).
• Knowledge of analytics platforms such as Google Analytics, Semrush, or similar tools.

• Excellent organizational, communication, and interpersonal skills.
• Self-starter with the confidence to manage campaigns independently.
• Collaborative mindset with the ability to build strong relationships across teams and partners.
• Creative thinker with the ability to introduce and execute new ideas effectively.
• Comfortable working in a fast-paced, evolving environment with a proactive approach to change.
• Strong prioritization skills with the ability to manage multiple projects and meet deadlines.

Our offices are based in Sale (Manchester), Reading, and Glasgow.

This role is hybrid, allowing for remote working with occasional office-based collaboration and events.

Normal office hours are 09:00 to 18:00 (with one hour for lunch).
There may be occasions when flexibility is required to support events or campaign deadlines.

Benefits

We offer a competitive, market-aligned salary that reflects the skills and experience of each candidate. The salary package will be discussed during the interview process and will be based on current market benchmarks for similar roles, as well as the individual’s qualifications and experience.

In addition to base salary, eligible employees have the opportunity to earn performance-based bonuses and participate in our comprehensive benefits program.

• Paid Holidays
• Pension
• Healthcare
• Dental
• Life Insurance
• Tonic Wellbeing
• HSO Perkz
• Flexible working (when required and agreed)

• Develop and execute comprehensive digital marketing strategies focused on performance and customer acquisition.
• Manage and optimize paid advertising campaigns across Google Ads, Bing Ads, LinkedIn Ads, Facebook Ads, and other relevant platforms.
• Conduct keyword research, audience segmentation, and bid management to improve campaign performance and ROI.
• Oversee the creation and A/B testing of ad copy, landing pages, and creative assets.
• Monitor campaign performance, analyze key metrics (e.g., CPA, ROAS, CPC, CTR), and provide regular reports with actionable insights.
• Manage and allocate digital marketing budgets effectively across various channels.
• Stay up-to-date with the latest trends, technologies, and best practices in digital marketing and performance advertising.
• Collaborate with content, SEO, and creative teams to ensure integrated campaign execution.
• Identify new opportunities for growth and innovation in digital marketing channels.
• Utilize analytics tools (e.g., Google Analytics, Adobe Analytics) to track website traffic, user behavior, and conversion rates.

• Bachelor's degree in Marketing, Business, Statistics, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong emphasis on performance marketing and paid acquisition.
• Proven expertise in managing paid search (SEM), paid social, and display advertising campaigns.
• Proficiency with major advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager) and analytics tools (Google Analytics).
• Strong analytical and quantitative skills, with the ability to interpret data and derive actionable insights.
• Experience with A/B testing methodologies and conversion rate optimization (CRO).
• Excellent understanding of marketing funnels and customer journey mapping.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Ability to work independently and thrive in a remote team environment.

• Develop, implement, and manage innovative digital marketing strategies to promote a wide array of arts and entertainment events, productions, and initiatives.
• Oversee all digital marketing channels, including social media marketing, search engine optimization (SEO), search engine marketing (SEM), email marketing, and content marketing.
• Create compelling and engaging digital content, including social media posts, website copy, blog articles, and email newsletters.
• Manage social media communities, fostering engagement, responding to inquiries, and building strong online relationships.
• Plan and execute paid advertising campaigns across platforms such as Google Ads, Facebook, Instagram, and TikTok, optimizing for ROI.
• Analyze campaign performance using analytics tools (e.g., Google Analytics), generating regular reports and insights to inform future strategies.
• Collaborate with creative teams, event organizers, and performers to ensure marketing messages are aligned with brand identity and campaign objectives.
• Stay current with digital marketing trends, algorithm changes, and emerging platforms relevant to the arts and entertainment industry.
• Manage digital marketing budgets effectively, ensuring optimal allocation of resources.
• Identify and engage with influencers and partners to amplify campaign reach and impact.

• Bachelor's degree in Marketing, Communications, Arts Management, or a related field.
• Minimum of 5 years of progressive experience in digital marketing, with a demonstrable focus on the arts, entertainment, or cultural sectors.
• Proven success in developing and executing multi-channel digital marketing campaigns that drive audience engagement and ticket sales/attendance.
• In-depth knowledge of social media platforms, SEO/SEM best practices, email marketing, and content creation.
• Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, social media management tools, CRM systems).
• Excellent written and verbal communication skills, with a talent for creative storytelling.
• Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.
• Ability to manage multiple projects simultaneously in a fast-paced, remote environment.
• Passion for the arts and a deep understanding of the entertainment industry landscape.
• Experience with video editing or graphic design software is a plus.

• Develop and implement comprehensive digital marketing strategies aligned with overall brand objectives.
• Lead the planning and execution of multi-channel digital campaigns, including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize digital advertising budgets to ensure maximum ROI.
• Conduct market research and competitive analysis to identify emerging trends and opportunities.
• Analyze campaign performance using analytics tools (e.g., Google Analytics, Adobe Analytics) and generate actionable insights and reports.
• Collaborate with content creators, designers, and web developers to produce engaging and high-quality digital assets.
• Oversee social media strategy, community management, and influencer engagement.
• Develop and manage email marketing campaigns, including segmentation, automation, and A/B testing.
• Monitor and report on key performance indicators (KPIs) related to website traffic, lead generation, conversions, and brand sentiment.
• Stay abreast of the latest digital marketing technologies, trends, and best practices.
• Mentor and guide junior marketing team members.
• Work closely with PR and communications teams to ensure consistent brand messaging across all touchpoints.

• Bachelor's degree in Marketing, Communications, Business, or a related field; Master's degree is a plus.
• Minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a management role.
• Demonstrated success in developing and executing data-driven digital marketing strategies.
• Expertise in SEO, SEM, PPC, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, HubSpot, Mailchimp).
• Strong analytical skills with the ability to interpret complex data and translate it into strategic recommendations.
• Excellent written and verbal communication skills.
• Proven leadership and team management abilities.
• Experience in the media or entertainment industry is advantageous.
• Creative thinking and a passion for innovative marketing solutions.