1,438 Marketing Strategist jobs in the United Kingdom

Digital Marketing Strategist - B2B Campaigns

EH1 2DG Edinburgh, Scotland £45000 Annually WhatJobs

Posted 2 days ago

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Job Description

full-time
Our client, a rapidly expanding B2B technology firm, is seeking an innovative and results-driven Digital Marketing Strategist to spearhead their online presence. This fully remote position offers the flexibility to work from anywhere within the UK. You will be responsible for developing and executing comprehensive digital marketing strategies to drive lead generation, brand awareness, and customer engagement across various online channels.

Responsibilities:
  • Develop and implement integrated digital marketing campaigns across SEO, SEM, social media, email marketing, and content marketing.
  • Conduct market research and competitive analysis to identify target audiences and effective strategies.
  • Manage and optimize paid advertising campaigns (e.g., Google Ads, LinkedIn Ads) to achieve ROI goals.
  • Create and curate engaging content for various digital platforms, ensuring brand consistency.
  • Develop and execute SEO strategies to improve organic search rankings and drive website traffic.
  • Manage social media presence, including content planning, community engagement, and performance monitoring.
  • Implement email marketing campaigns for lead nurturing and customer retention.
  • Analyze website traffic and campaign performance using tools like Google Analytics, SEMrush, and marketing automation platforms.
  • Report on key marketing metrics and provide actionable insights for continuous improvement.
  • Collaborate with sales, product, and design teams to align marketing efforts with business objectives.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Manage the digital marketing budget effectively.
Qualifications:
  • A Bachelor's degree in Marketing, Communications, Business, or a related field.
  • A minimum of 5 years of experience in digital marketing, with a strong focus on B2B strategies.
  • Proven track record of developing and executing successful digital marketing campaigns that drive measurable results.
  • Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
  • Proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot, Marketo).
  • Strong understanding of B2B customer journeys and lead generation strategies.
  • Excellent written and verbal communication skills.
  • Creative thinking and problem-solving abilities.
  • Ability to work independently and manage multiple projects in a remote environment.
  • Familiarity with CRM systems is a plus.
This is an exceptional opportunity for a seasoned digital marketer to shape the online growth of a dynamic company remotely, contributing to their success from the vicinity of Edinburgh, Scotland, UK or anywhere within the UK.
This advertiser has chosen not to accept applicants from your region.

Digital Marketing Strategist - Performance Campaigns

CV1 2AA Coventry, West Midlands £45000 Annually WhatJobs

Posted 4 days ago

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Job Description

full-time
Our client is looking for an innovative and results-driven Digital Marketing Strategist to lead their performance marketing initiatives. This role offers a hybrid working model, allowing for a blend of remote work and in-office collaboration in our Coventry, West Midlands, UK office. You will be instrumental in developing and executing data-driven campaigns that enhance brand visibility, drive customer acquisition, and maximize ROI.

Responsibilities:
  • Develop, implement, and manage comprehensive digital marketing strategies across various channels, including SEO, SEM, social media advertising, email marketing, and content marketing.
  • Plan, execute, and optimize paid advertising campaigns (Google Ads, social media ads) to achieve specific marketing objectives and KPIs.
  • Conduct in-depth keyword research, competitor analysis, and market trend monitoring to identify new opportunities.
  • Manage and grow social media presence, engaging with the audience and building brand loyalty.
  • Create compelling marketing copy and creative assets for digital campaigns, ensuring brand consistency.
  • Utilize analytics tools (e.g., Google Analytics, SEMrush) to track campaign performance, generate reports, and provide actionable insights for continuous improvement.
  • Collaborate with the sales and product teams to align marketing efforts with business goals and product launches.
  • Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
  • Manage marketing budgets effectively to ensure optimal allocation of resources.
  • Test and iterate on campaign elements (ad copy, landing pages, targeting) to improve conversion rates.
  • Contribute to the overall marketing strategy and provide thought leadership.
Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Proven experience (3+ years) as a Digital Marketing Strategist or similar role, with a strong focus on performance marketing.
  • Demonstrable success in managing and optimizing paid advertising campaigns across multiple platforms.
  • Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and SEO tools.
  • Excellent understanding of SEO principles and content marketing strategies.
  • Strong analytical skills and the ability to interpret complex data into actionable strategies.
  • Creative thinking and excellent written and verbal communication skills.
  • Ability to work effectively both independently and as part of a hybrid team.
  • Experience with email marketing platforms and marketing automation is a plus.
  • Familiarity with A/B testing and conversion rate optimization techniques.
Join a dynamic marketing team where your strategic vision and analytical skills will drive significant business growth. This role requires you to be present in our Coventry, West Midlands, UK office on a hybrid basis, with the flexibility to work remotely.
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Senior Digital Marketing Strategist - Performance Campaigns

BN1 1AA East Sussex, South East £60000 Annually WhatJobs

Posted today

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Job Description

full-time
Our client is a rapidly growing e-commerce leader looking for a highly skilled and data-driven Senior Digital Marketing Strategist to lead their performance marketing efforts. This is a fully remote position, offering the successful candidate the flexibility to work from anywhere within the UK. You will be responsible for developing, implementing, and optimizing comprehensive digital marketing campaigns across various channels to drive customer acquisition, engagement, and revenue growth. This role requires a deep understanding of SEO, SEM, social media advertising, email marketing, and content strategy, with a strong focus on measurable results and ROI. Key Responsibilities:
  • Develop and execute innovative digital marketing strategies aligned with business objectives.
  • Manage and optimize paid search (PPC) campaigns across Google Ads, Bing Ads, and other platforms, ensuring efficient budget allocation and maximum ROI.
  • Oversee and develop social media advertising strategies for platforms like Facebook, Instagram, LinkedIn, and Twitter.
  • Drive organic growth through robust SEO initiatives, including keyword research, on-page optimization, and link-building strategies.
  • Design and implement effective email marketing campaigns, including segmentation, automation, and A/B testing.
  • Create and manage content marketing initiatives to attract and engage target audiences.
  • Analyze campaign performance data using tools like Google Analytics, identifying trends, insights, and opportunities for optimization.
  • Collaborate with creative teams to develop compelling ad copy and visual assets.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Report on campaign performance to stakeholders, providing clear insights and actionable recommendations.
Required Skills and Experience:
  • Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
  • 5+ years of experience in digital marketing, with a proven track record in performance marketing and campaign management.
  • Expertise in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other advertising platforms.
  • Proficiency in SEO tools (e.g., SEMrush, Ahrefs) and Google Analytics.
  • Strong understanding of A/B testing, conversion rate optimization (CRO), and data analysis.
  • Excellent written and verbal communication skills.
  • Ability to thrive in a remote, collaborative, and fast-paced environment.
  • Strategic thinking and a results-oriented mindset.
This remote role offers a competitive salary and the chance to make a significant impact on our client's digital presence. We are looking for a passionate marketer who can drive growth and innovation.
This advertiser has chosen not to accept applicants from your region.

Senior Digital Marketing Strategist - Performance Campaigns

PO1 2AY Portsmouth, South East £60000 Annually WhatJobs

Posted today

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Job Description

full-time
Our client, a rapidly expanding tech firm, is seeking a Senior Digital Marketing Strategist to spearhead their performance marketing efforts. This is a fully remote, permanent position, offering the flexibility to work from anywhere within the UK. You will be instrumental in designing, implementing, and optimising data-driven marketing campaigns across various digital channels, including SEM, social media advertising, display advertising, and affiliate marketing. The core of your role will involve leveraging analytics and insights to drive measurable results, such as lead generation, customer acquisition, and ROI. You will be responsible for budget management, campaign forecasting, A/B testing, and continuous performance monitoring. A deep understanding of analytics platforms (e.g., Google Analytics, Adobe Analytics) and ad management tools (e.g., Google Ads, Meta Ads Manager) is essential. You will also collaborate closely with content creators, SEO specialists, and sales teams to ensure a cohesive and effective marketing strategy. This role requires a strategic thinker with a proven track record of success in managing complex digital marketing campaigns and a strong analytical mindset. The ability to interpret complex data, translate it into actionable insights, and communicate these effectively to stakeholders is paramount. You will be expected to stay ahead of industry trends, emerging technologies, and best practices in digital advertising.

Key Responsibilities:
  • Develop and execute comprehensive digital marketing strategies focused on performance metrics.
  • Manage and optimise paid search (SEM), social media advertising, and display campaigns.
  • Oversee significant marketing budgets and ensure optimal allocation for maximum ROI.
  • Conduct in-depth performance analysis, reporting on key metrics and insights.
  • Utilise A/B testing and other optimisation techniques to improve campaign effectiveness.
  • Collaborate with cross-functional teams to align marketing efforts with business objectives.
  • Identify new opportunities for growth and customer acquisition through digital channels.
  • Stay informed about the latest digital marketing tools, trends, and platform updates.
  • Provide strategic guidance and mentorship to junior marketing team members.
  • Present campaign performance reviews and strategic recommendations to leadership.
Required Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field.
  • 5+ years of experience in digital marketing, with a strong focus on performance marketing.
  • Demonstrable success in managing and scaling paid advertising campaigns.
  • Expertise in Google Ads, Meta Ads, LinkedIn Ads, and other major advertising platforms.
  • Proficiency in Google Analytics, Tag Manager, and other analytics tools.
  • Strong analytical and problem-solving skills.
  • Excellent communication and presentation abilities.
  • Experience with marketing automation and CRM platforms is a plus.
  • Ability to thrive in a fast-paced, remote work environment.
This opportunity is based in the **Portsmouth, Hampshire, UK ** area, but is fully remote. If you are a data-driven marketing leader ready to make a significant impact, we encourage you to apply.
This advertiser has chosen not to accept applicants from your region.

Senior Digital Marketing Strategist - Performance Campaigns

CF10 1AA Cardiff, Wales £50000 Annually WhatJobs

Posted 6 days ago

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Job Description

full-time
Our client is seeking a highly strategic and results-driven Senior Digital Marketing Strategist to join their dynamic, fully remote team. This pivotal role will focus on developing and executing cutting-edge digital marketing campaigns to drive significant growth in user acquisition, engagement, and revenue. You will be at the forefront of shaping our digital presence and optimizing campaign performance across multiple channels.

Responsibilities:
  • Design, implement, and manage comprehensive digital marketing strategies with a strong emphasis on performance marketing (PPC, SEO, Social Media Ads, Affiliate Marketing).
  • Analyze campaign data, identify trends, and derive actionable insights to optimize performance and maximize ROI.
  • Conduct keyword research, competitor analysis, and market segmentation to inform campaign strategies.
  • Manage and allocate significant advertising budgets across various digital platforms.
  • Develop compelling ad copy, landing page strategies, and conversion rate optimization (CRO) initiatives.
  • Collaborate with content creators, designers, and web development teams to ensure cohesive campaign execution.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Generate detailed performance reports for senior management, highlighting key metrics and strategic recommendations.
  • Mentor and guide junior marketing team members on best practices and strategic thinking.
  • Contribute to the overall brand strategy and ensure consistent messaging across all digital touchpoints.

Qualifications:
  • Proven track record of success in developing and executing high-impact digital marketing campaigns.
  • Extensive experience with Google Ads, Meta Ads, LinkedIn Ads, and other major advertising platforms.
  • Strong understanding of SEO principles, SEM, and content marketing strategies.
  • Proficiency in marketing analytics tools such as Google Analytics, Adobe Analytics, or similar.
  • Excellent analytical and problem-solving skills, with a data-driven approach to decision-making.
  • Exceptional communication, presentation, and interpersonal skills.
  • Demonstrated ability to manage multiple projects simultaneously in a fast-paced, remote environment.
  • Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
  • Experience with marketing automation platforms and CRM systems is desirable.
This is a remote-first opportunity, ideal for a candidate based anywhere in the UK but with a strong connection to our operations in Cardiff, Wales, UK . If you are a forward-thinking marketer passionate about driving measurable results, we want to hear from you.
This advertiser has chosen not to accept applicants from your region.

Digital Marketing Strategist

CB2 1AA Cambridge, Eastern £50000 Annually WhatJobs

Posted today

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Job Description

full-time
Our client is seeking a highly creative and data-driven Digital Marketing Strategist to join their fully remote team. This is an exciting opportunity to shape and execute innovative online marketing campaigns from the comfort of your own home, contributing to the growth of a forward-thinking organization. The Digital Marketing Strategist will be responsible for developing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, content marketing, and affiliate marketing. You will conduct market research, analyze competitor activities, and identify target audience segments to create compelling marketing plans. Key responsibilities include managing campaign execution, monitoring performance using analytics tools (e.g., Google Analytics, social media insights), and optimizing campaigns to achieve key performance indicators (KPIs) such as lead generation, website traffic, conversion rates, and brand awareness. This role requires a deep understanding of the digital marketing landscape, emerging trends, and best practices. The ideal candidate will have a proven track record of success in developing and implementing effective digital marketing strategies, ideally with experience in B2B or B2C environments. Strong analytical skills, proficiency with marketing automation platforms, and expertise in SEO/SEM techniques are essential. Excellent written and verbal communication skills are crucial for creating engaging content and collaborating with internal teams and external partners. You will be expected to stay ahead of algorithm changes, new platform features, and evolving consumer behaviors to ensure our client remains at the forefront of digital engagement. This role offers the flexibility of working entirely remotely, requiring self-discipline, excellent time management, and strong communication skills to thrive in a virtual environment. We are looking for an individual who is passionate about digital innovation, possesses a strategic mindset, and is committed to driving measurable results. This is a fantastic chance to leverage your digital marketing expertise in a dynamic, remote-first setting and make a significant impact on our client's online presence and business objectives. The ability to adapt to different marketing technologies and a continuous learning mindset will be highly valued.

Core Responsibilities:
  • Develop and implement integrated digital marketing strategies.
  • Manage and optimize SEO/SEM campaigns to improve search engine rankings and drive traffic.
  • Oversee social media marketing efforts and community engagement.
  • Create and execute email marketing campaigns and nurture leads.
  • Develop and manage content marketing initiatives.
  • Analyze website traffic and user behavior using Google Analytics.
  • Monitor campaign performance, generate reports, and provide insights for optimization.
  • Identify target audiences and craft effective messaging.
  • Stay updated on digital marketing trends and best practices.
  • Collaborate with design, content, and sales teams to align marketing efforts.

Qualifications:
  • Proven experience as a Digital Marketing Strategist or similar role.
  • Demonstrable success in managing various digital marketing channels (SEO, SEM, Social Media, Email, Content).
  • Proficiency with Google Analytics, Google Ads, and social media advertising platforms.
  • Strong understanding of SEO principles and best practices.
  • Excellent analytical and data interpretation skills.
  • Experience with marketing automation tools (e.g., HubSpot, Marketo).
  • Exceptional written and verbal communication skills.
  • Ability to work independently and manage multiple projects in a remote setting.
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Creative thinking and a passion for digital innovation.
This advertiser has chosen not to accept applicants from your region.

Digital Marketing Strategist

CF10 1AB Cardiff, Wales £50000 Annually WhatJobs

Posted today

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Job Description

full-time
Our client is seeking a creative and data-driven Digital Marketing Strategist to join their innovative team. This role is based in Cardiff, Wales, UK , and offers a fully remote working arrangement. You will be responsible for developing and implementing comprehensive digital marketing campaigns to drive brand awareness, customer acquisition, and revenue growth. This is an exciting opportunity to shape our digital presence and impact.

Responsibilities:
  • Develop and execute integrated digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing.
  • Manage and optimize online advertising campaigns to maximize ROI.
  • Conduct market research and competitor analysis to identify opportunities and trends.
  • Create engaging and compelling content for digital platforms.
  • Monitor, analyze, and report on campaign performance using analytics tools.
  • Identify key performance indicators (KPIs) and track progress towards marketing goals.
  • Collaborate with cross-functional teams to ensure brand consistency and cohesive messaging.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Manage the digital marketing budget effectively.
  • Optimize website user experience and conversion rates.
The ideal candidate will have a proven track record in developing and executing successful digital marketing campaigns, strong analytical skills, and a deep understanding of digital marketing platforms and tools. Excellent communication and project management skills are essential. This role offers a competitive salary and benefits package, along with the flexibility of remote work. The position is located in Cardiff, Wales, UK .
This advertiser has chosen not to accept applicants from your region.
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Digital Marketing Strategist

MK14 6XL Milton Keynes, South East £48000 Annually WhatJobs

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Job Description

full-time
Our client is seeking a results-driven Digital Marketing Strategist to develop and execute comprehensive digital marketing campaigns. This role will be responsible for driving brand awareness, lead generation, and customer acquisition across various online channels. You will be instrumental in shaping our client's digital presence and achieving key marketing objectives. The ideal candidate will have a deep understanding of SEO, SEM, content marketing, social media marketing, email marketing, and analytics.

Key Responsibilities:
  • Develop and implement integrated digital marketing strategies to achieve business goals.
  • Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
  • Oversee SEO strategy, including keyword research, on-page optimization, and link building.
  • Create and manage engaging content across various platforms, including blog posts, social media updates, and website copy.
  • Develop and execute email marketing campaigns, including segmentation, automation, and performance analysis.
  • Monitor, analyze, and report on campaign performance using tools like Google Analytics.
  • Identify emerging digital marketing trends and opportunities for innovation.
  • Collaborate with cross-functional teams to ensure consistent brand messaging and campaign integration.
  • Manage the digital marketing budget effectively.
Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience as a Digital Marketing Strategist or similar role.
  • Strong understanding of all digital marketing channels and best practices.
  • Proficiency in Google Analytics, Google Ads, and social media advertising platforms.
  • Excellent analytical and problem-solving skills.
  • Strong written and verbal communication skills.
  • Ability to work independently and as part of a team in a hybrid work environment.
This position offers a hybrid working model, requiring a blend of remote work and office presence in Milton Keynes, Buckinghamshire, UK , allowing for flexibility while fostering team collaboration. The successful candidate will be a strategic thinker with a passion for data-driven marketing and a commitment to achieving measurable results.
This advertiser has chosen not to accept applicants from your region.

Digital Marketing Strategist

ST1 1AA Staffordshire, West Midlands £45000 Annually WhatJobs

Posted 1 day ago

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Job Description

full-time
Our client is searching for an innovative and results-driven Digital Marketing Strategist to lead their online presence. This is a fully remote position, offering the flexibility to work from anywhere within the UK while contributing to the strategic direction of our marketing efforts. You will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns that enhance brand awareness, drive website traffic, and generate qualified leads.

The ideal candidate will have a deep understanding of the digital marketing landscape, including SEO, SEM, social media marketing, content marketing, email marketing, and analytics. You will be adept at identifying target audiences, crafting compelling messaging, and utilising various digital channels to achieve business objectives. This role requires a creative thinker with strong analytical skills and a proven track record of success in delivering measurable marketing outcomes.

Key Responsibilities:
  • Develop and execute data-driven digital marketing strategies across multiple platforms.
  • Manage and optimize SEO and SEM campaigns to improve search engine rankings and drive organic traffic.
  • Create and oversee engaging content marketing strategies, including blog posts, articles, and website copy.
  • Develop and manage social media marketing campaigns to increase brand visibility and engagement.
  • Plan and execute email marketing campaigns, including segmentation, automation, and performance analysis.
  • Monitor, analyze, and report on the performance of all digital marketing campaigns using tools like Google Analytics.
  • Identify new digital marketing trends, opportunities, and technologies, and propose strategies for adoption.
  • Collaborate with cross-functional teams (e.g., sales, product) to ensure marketing efforts align with business goals.
  • Manage the digital marketing budget effectively to maximize ROI.
  • Conduct market research and competitor analysis to inform strategy development.
  • Oversee the creation of marketing collateral and ensure brand consistency across all digital channels.
  • Develop and implement A/B testing strategies for landing pages, ad copy, and email campaigns.

This remote-first role demands exceptional self-management and communication skills. You will be a key player in shaping our brand's digital footprint, working autonomously yet collaboratively with a dispersed team. If you are a strategic thinker with a passion for digital innovation and a commitment to driving business growth, this is the perfect opportunity for you. The role is advertised with a focus on **Stoke-on-Trent, Staffordshire, UK**, but is fully remote.

Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 5+ years of proven experience in digital marketing strategy and execution.
  • In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
  • Proficiency with digital marketing tools such as Google Analytics, Google Ads, HubSpot, etc.
  • Strong analytical skills and ability to interpret complex data.
  • Excellent written and verbal communication skills.
  • Demonstrated success in managing and optimizing digital marketing campaigns.
  • Ability to work independently and manage multiple projects simultaneously in a remote environment.
  • Creative mindset with a keen eye for detail.
This advertiser has chosen not to accept applicants from your region.

Digital Marketing Strategist

BS1 4UB Bristol, South West £50000 Annually WhatJobs

Posted 1 day ago

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Job Description

full-time
Our client, a vibrant and forward-thinking marketing agency, is looking for a talented Digital Marketing Strategist to join their team in **Bristol, South West England, UK**. This role is crucial for developing and executing innovative digital marketing campaigns that drive brand awareness, customer engagement, and measurable results for a diverse portfolio of clients. The ideal candidate will possess a comprehensive understanding of the digital landscape, including SEO, SEM, social media marketing, content strategy, and data analytics. You will be responsible for crafting data-driven strategies and translating them into actionable plans.

Key Responsibilities:
  • Develop and implement integrated digital marketing strategies aligned with client objectives.
  • Manage and optimize SEO, SEM, PPC, email marketing, and social media campaigns.
  • Conduct market research and competitor analysis to identify opportunities and threats.
  • Create compelling content strategies and oversee content creation across various platforms.
  • Analyze campaign performance using tools like Google Analytics, social media insights, and other reporting platforms.
  • Provide regular performance reports and actionable insights to clients and internal teams.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Collaborate with creative, web development, and sales teams to ensure cohesive campaign execution.
  • Manage client relationships, providing strategic guidance and fostering long-term partnerships.
  • Contribute to new business pitches by developing innovative campaign ideas.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 5 years of experience in digital marketing, with a strong focus on strategy development.
  • Proven track record of successful campaign management and ROI achievement.
  • Expertise in SEO, SEM, PPC, social media marketing, email marketing, and content marketing.
  • Proficiency with digital marketing tools such as Google Analytics, Google Ads, HubSpot, SEMrush, etc.
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Strong written and verbal communication skills, with the ability to present complex information clearly.
  • Experience managing multiple projects and clients simultaneously.
  • Ability to work effectively in a fast-paced, collaborative agency environment.
  • This role operates on a hybrid model, based out of our **Bristol, South West England, UK** office, offering a blend of in-office collaboration and remote work flexibility.
This advertiser has chosen not to accept applicants from your region.
 

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