4 Marketing Technology jobs in the United Kingdom
Marketing Manager Technology
Staffworx Limited
Posted 11 days ago
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Job Description
MarTech Marketing Technology Consultant - contract, outside IR35
NOTE: This is a mid-level consultant role, looking for someone with 4-5 years relevant experience, this is not a head/lead or programme mgt position, hands on MarTech advisory consultant role.
Working for upcoming business technology consulting firm with Enterprise client in the Telco and Digital Commerce sectors. You will work with th.
WHJS1_UKTJ
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Head of Digital Marketing - Sports Technology
B1 1BB Birmingham, West Midlands
£70000 Annually
WhatJobs
Posted 21 days ago
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Job Description
We are seeking a visionary and results-driven Head of Digital Marketing to lead our client's marketing efforts in the dynamic sports technology sector. This is a fully remote position, offering the flexibility to work from anywhere while shaping the brand's digital presence and driving growth. You will be responsible for developing and executing comprehensive digital marketing strategies across all channels, with a strong focus on user acquisition, engagement, and retention for innovative sports tech products and services.
Key Responsibilities:
The ideal candidate will have a strong background in digital marketing, with a proven track record of success in the sports or technology industries. You should possess excellent analytical skills, a deep understanding of marketing analytics tools, and a strategic mindset. Exceptional leadership and communication skills are essential for this remote role. A passion for sports and technology is highly desirable. This is an opportunity to make a significant impact on a growing company from anywhere in the world.
Key Responsibilities:
- Develop and implement cutting-edge digital marketing strategies aligned with business objectives, targeting sports enthusiasts, athletes, and organizations.
- Oversee all digital marketing channels, including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing.
- Manage and optimize paid advertising campaigns across platforms like Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads to maximize ROI.
- Lead the creation and distribution of compelling content across various digital platforms to engage target audiences and build brand awareness.
- Develop and execute effective social media strategies to foster community engagement and drive traffic.
- Manage the company's email marketing program, including list segmentation, campaign execution, and performance analysis.
- Analyze website traffic, user behavior, and campaign performance using tools like Google Analytics, and provide actionable insights for optimization.
- Collaborate with product development, sales, and customer support teams to ensure cohesive marketing efforts.
- Stay abreast of the latest trends and best practices in digital marketing and the sports technology industry.
- Manage the digital marketing budget effectively and ensure optimal allocation of resources.
- Lead and mentor a team of digital marketing specialists, fostering a culture of innovation and high performance.
- Develop and refine customer acquisition and retention strategies to drive sustainable growth.
The ideal candidate will have a strong background in digital marketing, with a proven track record of success in the sports or technology industries. You should possess excellent analytical skills, a deep understanding of marketing analytics tools, and a strategic mindset. Exceptional leadership and communication skills are essential for this remote role. A passion for sports and technology is highly desirable. This is an opportunity to make a significant impact on a growing company from anywhere in the world.
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1
Performance Marketing Manager - Sports Technology
G1 2AA Glasgow, Scotland
£55000 Annually
WhatJobs
Posted 1 day ago
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Job Description
Our client, a leading innovator in sports technology, is seeking a results-driven Performance Marketing Manager to join their growing team in Glasgow, Scotland, UK . This hybrid role will see you splitting your time between our modern Glasgow office and remote work, managing and optimizing all paid acquisition channels to drive user growth and engagement for our cutting-edge sports performance platforms. You will be responsible for developing and executing data-driven marketing strategies across various platforms, including SEM, paid social, display advertising, and affiliate marketing. The ideal candidate will have a deep understanding of the digital marketing landscape, strong analytical skills, and a passion for sports and technology. You will work closely with the marketing, product, and sales teams to ensure alignment with overall business objectives and to continuously improve campaign performance. Your expertise in A/B testing, conversion rate optimization (CRO), and budget management will be key to success. This role offers a fantastic opportunity to make a significant impact on a rapidly expanding company within the exciting intersection of sports and technology.
Key Responsibilities:
Key Responsibilities:
- Develop, implement, and manage paid acquisition strategies across multiple digital channels (e.g., Google Ads, Meta Ads, LinkedIn Ads).
- Manage and optimize advertising budgets to achieve target KPIs, such as CPA, ROAS, and LTV.
- Conduct keyword research, audience segmentation, and campaign setup for SEM and paid social initiatives.
- Design and execute A/B tests for ad creatives, landing pages, and targeting strategies to improve conversion rates.
- Monitor campaign performance, analyze data, and generate regular reports on key metrics and insights.
- Collaborate with the content and design teams to create compelling ad copy and visual assets.
- Stay up-to-date with the latest trends and best practices in digital marketing and performance advertising.
- Identify new growth opportunities and test emerging platforms or ad formats.
- Work closely with the analytics team to ensure accurate tracking and attribution.
- Manage relationships with external agencies and technology partners.
- Contribute to the overall marketing strategy and collaborate with other marketing functions (SEO, email, content).
- Optimize landing page experiences for conversion.
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 5 years of experience in performance marketing, with a focus on paid acquisition channels.
- Proven track record of successfully managing and scaling paid advertising campaigns.
- Expertise in Google Ads, Meta Ads Manager, and other major ad platforms.
- Strong analytical skills with proficiency in Google Analytics, Adobe Analytics, or similar tools.
- Experience with A/B testing and conversion rate optimization (CRO) techniques.
- Excellent understanding of attribution models and marketing analytics.
- Strong communication and collaboration skills.
- Ability to work independently and manage multiple projects in a fast-paced environment.
- A genuine interest in sports and/or technology is highly desirable.
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2
Performance Marketing Manager - Sports Technology
S1 2GU Sheffield, Yorkshire and the Humber
£55000 Annually
WhatJobs
Posted 10 days ago
Job Viewed
Job Description
Our client, a dynamic innovator in the Leisure & Sports industry, is seeking a results-driven Performance Marketing Manager to join their team in Sheffield, South Yorkshire, UK . This role is essential for driving user acquisition, engagement, and revenue growth for their cutting-edge sports technology products and platforms. You will be responsible for developing, executing, and optimising comprehensive digital marketing strategies across multiple channels, including paid search, social media advertising, display, affiliate marketing, and app install campaigns. The ideal candidate will have a deep understanding of performance marketing metrics, analytics tools (e.g., Google Analytics, Adobe Analytics), and attribution modelling. You will manage significant marketing budgets, meticulously track campaign performance, and provide actionable insights to maximise ROI. Collaboration with content, creative, product, and sales teams will be crucial to ensure cohesive campaign messaging and alignment with overall business objectives. Experience in the sports technology or a related consumer tech sector is highly desirable. You should be adept at identifying target audiences, crafting compelling ad copy and creatives, and continuously testing and refining campaigns to achieve optimal results. A proven track record of successfully scaling paid acquisition channels and meeting aggressive growth targets is essential. This role offers an exciting opportunity to shape the marketing strategy of a forward-thinking company at the intersection of sports and technology. A Bachelor's degree in Marketing, Business, or a related field, with a minimum of 5 years of experience in performance marketing, with a strong focus on digital channels, is required.
Key Responsibilities:
Key Responsibilities:
- Develop and implement data-driven performance marketing strategies.
- Manage and optimise paid search (SEM), paid social, and display advertising campaigns.
- Oversee app install campaigns and mobile marketing initiatives.
- Conduct A/B testing on ad creatives, landing pages, and targeting parameters.
- Monitor, analyse, and report on campaign performance against key KPIs.
- Manage and allocate marketing budgets effectively across various channels.
- Identify and cultivate new growth opportunities through emerging channels and partnerships.
- Collaborate with creative teams to develop compelling marketing assets.
- Utilise analytics tools to gain insights into user behaviour and campaign effectiveness.
- Stay up-to-date with the latest trends and best practices in digital performance marketing.
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