24 Media Strategy jobs in the United Kingdom
Retail Media Account Director- NEW CLIENT WIN
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BRAND: Publicis Media
Job Function: Client Management
Location: London, United Kingdom
Experience Level: Intermediate
Workplace Type: Hybrid
Company description
Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world's largest communications groups. With 108,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production.
Publicis Groupe has transformed its business model and its organizational structure to put its clients at the centre and to facilitate access to all its services in a fluid, modular way. Today, Publicis Groupe is organized across 4 Solutions Hubs - Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health- for easier connectivity and integration, fostering collaboration throughout the Groupe; while Epsilon at the core will fuel the Groupe's entire operations to deliver personalized experiences at scale.
As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One - driven by a common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on our clients.
Overview
As Retail Media
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Head of Social Media Strategy
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Senior Communications Manager - Digital Media Strategy
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As the Senior Communications Manager, you will be responsible for crafting and implementing comprehensive communication plans that enhance our brand visibility, engage our target audiences, and drive our business objectives. You will oversee all aspects of our digital communications, including social media, content marketing, public relations, and corporate messaging. This role requires a deep understanding of the media landscape, excellent writing and storytelling skills, and the ability to leverage various communication channels to achieve maximum impact. You will work closely with marketing, product, and executive teams to ensure consistent and compelling brand messaging.
Key Responsibilities:
- Develop and execute integrated communication strategies across all digital platforms, including social media, website, email, and online publications.
- Create engaging and compelling content, including press releases, blog posts, social media updates, and website copy.
- Manage the company's social media presence, fostering community engagement and driving brand awareness.
- Build and maintain strong relationships with media outlets, journalists, influencers, and key stakeholders.
- Develop and manage crisis communication plans and respond to media inquiries.
- Oversee the creation and distribution of marketing materials and corporate communications.
- Monitor media coverage and industry trends, providing insights and recommendations.
- Measure and report on the effectiveness of communication campaigns, analyzing key metrics.
- Collaborate with internal teams to ensure consistent brand messaging and alignment with business goals.
- Manage external PR agencies and communication vendors as needed.
Required Qualifications:
- Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or a related field.
- 5+ years of experience in communications, PR, or digital marketing, with a significant focus on digital channels.
- Proven success in developing and implementing media relations strategies and securing positive media coverage.
- Excellent writing, editing, and storytelling skills with a keen eye for detail.
- Demonstrated experience managing social media platforms and creating engaging content.
- Strong understanding of SEO, content marketing, and digital analytics tools.
- Experience in media monitoring and reporting.
- Ability to think strategically and creatively, with a proven ability to execute effectively.
- Excellent interpersonal and stakeholder management skills.
- Comfortable working autonomously in a fully remote environment.
E-commerce Manager, Social Media Strategy
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Key responsibilities include managing the entire e-commerce lifecycle, from website optimization and product merchandising to customer acquisition and retention. You will stay ahead of emerging trends in e-commerce and social media marketing, identifying new opportunities to enhance brand presence and drive revenue growth. Experience with popular e-commerce platforms (e.g., Shopify, WooCommerce) and social media management tools (e.g., Hootsuite, Buffer) is essential. The ideal candidate will have a proven track record in digital marketing, with demonstrable success in managing online stores and social media campaigns that generate significant ROI. Strong analytical skills, including the ability to interpret web analytics and social media metrics, are crucial. Excellent copywriting, editing, and visual content creation skills are also required. You should be a self-starter, highly organized, and possess excellent project management abilities to juggle multiple priorities effectively. If you are passionate about e-commerce, social media, and driving measurable results in a remote setting, this is an exciting opportunity.
Responsibilities:
- Develop and execute comprehensive e-commerce and social media marketing strategies to drive online sales and brand awareness.
- Manage and optimize the company's e-commerce website, ensuring a seamless user experience and effective product presentation.
- Create, curate, and schedule engaging content across various social media platforms (e.g., Instagram, Facebook, TikTok, Pinterest).
- Plan and manage paid social media advertising campaigns, including budget allocation, targeting, and performance tracking.
- Analyze website traffic, sales data, and social media metrics to identify trends, insights, and areas for improvement.
- Implement SEO best practices to improve organic search visibility for the e-commerce platform.
- Manage customer service inquiries and feedback received through social media channels.
- Collaborate with design and content teams to create visually appealing and on-brand marketing materials.
- Stay updated on the latest e-commerce and social media trends, tools, and best practices.
E-commerce Marketing Manager - Social Media Strategy
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E-commerce Marketing Manager - Social Media Strategy
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E-commerce Marketing Manager - Social Media Strategy
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You will be responsible for developing and executing comprehensive social media marketing strategies across various platforms (e.g., Instagram, Facebook, TikTok, Pinterest) to enhance brand visibility and drive traffic to the e-commerce website. Key duties include creating engaging content, managing social media advertising budgets, analysing campaign performance using analytics tools, and optimizing strategies for maximum ROI. You will also manage influencer collaborations, monitor social media trends, and engage with the online community to build brand loyalty.
The ideal candidate will have a Bachelor's degree in Marketing, Business, Communications, or a related field, combined with at least 4-6 years of experience in e-commerce marketing, with a significant emphasis on social media management and strategy. Proven success in developing and executing paid social media campaigns and a deep understanding of social media analytics tools (e.g., Google Analytics, Facebook Ads Manager) are essential. Excellent copywriting skills, a creative mindset, and a passion for e-commerce trends are required. Experience with SEO, SEM, and email marketing is a plus.
We are looking for a proactive individual who can thrive in a fast-paced environment and adapt to the ever-evolving digital landscape. This is a fantastic opportunity to lead impactful marketing initiatives and contribute to the success of a dynamic online brand. The role offers a competitive salary, excellent benefits, and opportunities for professional growth. Join our client and shape the future of their digital customer engagement.
E-commerce Marketing Manager - Social Media Strategy
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Job Description
As the E-commerce Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies across various digital channels, with a strong emphasis on social media, content marketing, SEO, and paid advertising. You will manage the company's social media presence, creating compelling content, fostering community engagement, and analyzing performance metrics to optimize campaigns. Your goal will be to increase website traffic, conversion rates, customer acquisition, and overall brand awareness. You will work closely with the e-commerce platform team, creative designers, and external agencies to ensure seamless execution and consistent brand messaging.
Key Responsibilities:
- Develop and implement integrated e-commerce marketing strategies focused on driving online sales and customer loyalty.
- Create and manage engaging content across all social media platforms (Instagram, Facebook, TikTok, Pinterest, etc.).
- Develop and execute paid social media advertising campaigns, including budget management and performance optimization.
- Oversee SEO initiatives to improve organic search rankings and drive qualified traffic.
- Manage email marketing campaigns, including list segmentation, content creation, and automation.
- Analyze website traffic, conversion rates, and campaign performance using tools like Google Analytics.
- Identify and implement strategies to improve the customer journey and conversion funnels.
- Collaborate with the design team to create visually appealing marketing assets.
- Monitor market trends, competitor activities, and customer feedback to identify new opportunities.
- Report on key marketing metrics and provide insights for strategic decision-making.
Required Qualifications:
- Proven experience as an E-commerce Marketing Manager or similar role, with a strong focus on social media and digital channels.
- Demonstrable success in growing online sales and improving digital marketing KPIs.
- Expertise in social media marketing, content creation, and community management.
- Proficiency with SEO best practices and tools (e.g., SEMrush, Ahrefs).
- Experience with e-commerce platforms (e.g., Shopify, Magento) and digital advertising platforms (e.g., Google Ads, Facebook Ads Manager).
- Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
- Excellent written and verbal communication skills.
- Creative mindset with a keen eye for detail and brand aesthetics.
- Bachelor's degree in Marketing, Digital Media, Business, or a related field.
If you are a passionate digital marketer eager to shape the online presence of a growing e-commerce brand, this hybrid role in Sunderland is the perfect opportunity.
Remote Digital Marketing Specialist - Social Media Strategy
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The ideal candidate will possess a strong understanding of different social media channels, their respective audiences, and the best practices for each. You will be adept at using analytics tools to measure campaign performance, identify key insights, and optimize strategies for maximum impact. Excellent written and verbal communication skills are essential for crafting compelling copy and engaging with online communities. Creativity, a keen eye for detail, and the ability to think strategically are paramount. You should be comfortable working independently, managing multiple projects simultaneously, and collaborating effectively with remote team members and stakeholders. Experience in A/B testing and conversion rate optimization within social media campaigns will be a significant advantage.
Qualifications include a Bachelor's degree in Marketing, Communications, or a related field. Proven experience of at least 4 years in digital marketing, with a strong emphasis on social media management and strategy, is required. Demonstrable success in growing social media presence and driving measurable results is essential. Proficiency with social media management tools (e.g., Hootsuite, Buffer), analytics platforms (e.g., Google Analytics, platform-specific insights), and graphic design tools (e.g., Canva, Adobe Creative Suite) is highly beneficial. Candidates must have a reliable internet connection and a suitable home office setup. This is a fantastic opportunity to shape brand narratives and drive digital growth in a flexible, remote capacity. Join our client and be at the forefront of digital marketing.