8 Paid Advertising jobs in the United Kingdom
Digital Advertising Executive
Posted 340 days ago
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Job Description
IDP is the global leader in international education services, delivering global success to students, test takers and our partners, through trusted human relationships, digital technology and customer research. An Australian-listed company, we operate in more than 50 countries around the world.
Our team is comprised of over 7,000 people of various nationalities, ages and cultural backgrounds. Proudly customer-first, our expert people are powered by global technology. Together, we offer unmatched services, helping local dreams become realities, all over the world.
Learn more at
The Destination Manager achieve the short term and long term goals in assigned destination for Student Placement. Provide inputs to support development and execute the destination wise activity calendars to deliver pipeline leads and conversion targets by intake. Train and maintain the approved number of certified counsellors for the destination. Build strong client support through ongoing engagement, quality service to students and clients, high quality applications. Effectively implement global priority projects at country/office. Be a productive and effective member of office leadership team and support Branch Manager through exhibiting a collaborative operating style
Achieve targets for Leads, Applications and Students Placed –by destination and by intake.
p>Timely preparation and execution of activity calendars in line with target dates.Destination client satisfaction ratings.
Maintain trained and certified counsellor numbers by destination.
Successful implementation of global priorities –100% C4C adoption across all counsellors.
p>Develop a strong Counselling, Sales team to oversee the creation of a dynamic, inclusive work place, building the culture while recognising and celebrating innovation, success and achievement.Speedily determine when an issue needs to be escalated to the Supervisor for resolution.
Proactively provide feedback and advice to the Supervisor on the management of office and on issues arising from competitor activities, changing business environments, change in student visa policies etc.
Drive the development and implementation of destination based office business plans.
Provide inputs and once budget is set monitor Pipeline and Revenue budgets of the zone.
Monitor results and initiate corrective action where required.
Collaborate with Supervisor to implement forecasting methodologies and processes to achieve accurate, timely pipeline forecasts.
Develop and maintain a strong sales and service culture within the business. Drive Customer
Satisfaction by regular monitoring and reporting.
Knowledge of Digital Marketing current best practices and understanding of Digital production processes; Pay-Per-Click, Paid Search experience is a must.
Knowledge of Strategic planning and processes for brand management and creative development, including research tools and evaluation of results.
Knowledge of social media paid advertising campaigns including Facebook, LinkedIn and Twitter.
Strategic content creation and excellent writing skills.
Ability to work independently and in a team environment.
3+ years overall digital marketing experience within a corporate marketing department or agency
BA/BS degree from an accredited university
Google AdWords is a must, Bing certification is a plus
Ability to work in a fast-paced environment
Strong communication and writing skills
Fluency in English is a must
Detail oriented and strong analytical skills
Digital Advertising Specialist (IELTS), Sub-Saharan Africa
Posted 4 days ago
Job Viewed
Job Description
IDP is the global leader in international education services, delivering global success to students, test takers and our partners, through trusted human relationships, digital technology and customer research. An Australian-listed company, we operate in more than 50 countries around the world.
Our team is comprised of over 7,000 people of various nationalities, ages and cultural backgrounds. Proudly customer-first, our expert people are powered by global technology. Together, we offer unmatched services, helping local dreams become realities, all over the world.
Learn more at
We are seeking a talented and results-oriented Digital Advertising Specialist to join our dynamic Digital Marketing team in Sub-Saharan Africa. In this pivotal role, you will contribute to strategic planning and lead the execution and optimization of our online advertising efforts, with a strong focus on achieving key performance indicators like CPA and ROI.
Online Advertising & Lead Generation Strategy:
Align advertising goals with overarching business objectives.
Set strategic direction for Pay-Per-Click (PPC) campaigns, identifying and implementing optimization opportunities with a focus on Cost Per Acquisition (CPA) targets.
Develop and execute targeted online marketing campaigns across various digital channels, leveraging user interest, behavior, location, language, and demographic segmentation.
Campaign Execution & Optimization:
Conduct thorough keyword research using all available tools, prioritizing relevancy for optimal campaign performance.
Craft concise and compelling text ads utilizing proven copywriting techniques.
Provide creative input and suggestions for effective advertising banners.
Evaluate the performance of display network banners, offering data-backed recommendations to designers for image and message improvements.
Ensure the achievement of optimal results in terms of Cost per Acquisition (CPA) and Return on Investment (ROI).
Performance Tracking & Reporting:
Track key performance indicators (KPIs) rigorously and prepare custom performance reports for the Head, Digital Marketing – Africa, and direct supervisor.
p>Analyze performance trends and provide actionable recommendations for conversion improvement.
General Support:
Provide support on various marketing initiatives as required.
Undertake any other tasks assigned by your line manager and supervisor.
Relationships:
Internal: Head, Digital Marketing - Africa, Graphic Designer, Content Specialist, Social Media Specialist, Video and Multimedia Specialist, IDP cross-functional Team.
External: Paid search advertising platforms administrators/staff, Digital Marketing agencies.
- Bachelor's degree (BA/BS) from an accredited university.
- 5+ years of overall digital marketing experience, ideally within a corporate marketing department or a digital agency.
- Proven expertise in Pay-Per-Click (PPC) and Paid Search advertising is a must.
- Strong understanding of current Digital Marketing best practices and digital production processes.
- Demonstrable experience in planning and executing result-driven lead generation campaigns.
- Proficient knowledge of social media paid advertising campaigns, including but not limited to Facebook, LinkedIn, and X (formerly Twitter).
- Knowledge of strategic planning and processes for brand management and creative development, including research tools and results evaluation.
- Google AdWords (Google Ads) certification is a must.
- Excellent communication (written and verbal) and analytical skills.
- Ability to work both independently and collaboratively within a team.
- Ability to thrive in a fast-paced and dynamic environment.
- Fluency in English is essential.
Senior Performance Media Analyst at Fast-Growing Digital Advertising Agency
Posted 1 day ago
Job Viewed
Job Description
Exciting opportunity for a highly experienced Associate Director of Data Strategy & Analytics to lead a dynamic, high-performing team at a leading Digital Advertising Agency.
The Agency:
- Revered by Fortune 500 brands for its clarity, strong partnerships, and industry-leading expertise, our client serves as a market leader, guaranteeing clients a sharply focused future amidst evolving landscapes.
- Proprietary AI software that allows deeper insights, better campaigns and faster launches.
- 1000+ employees with global offices
The Role:
In this highly impactful role, you’ll work as part of the agencies leadership team to own the design, delivery and ongoing development of the marketing analytics function.
- Act as strategic partner to senior clients and internal leadership, defining long-term analytics roadmaps aligned to business goals
- Guide the strategic adoption of marketing technologies including CDPs, data clean rooms, CDPs, MMM, and other ad-tech/mar-tech tools
- Lead data storytelling and insight development across cross-channel campaigns (Display, Video, Search, Social, Audio, OOH, etc.)
Desired Skills & Experience:
You’ll bring a strong mix of leadership, technical acumen and client-facing expertise.
- Extensive cross-channel experience in Marketing Analytics (Media Agency or In-House)
- Expertise working within marketing data strategy, advanced analytics and media measurement
- Strong understanding of MarTech/AdTech, and how to leverage it to achieve business objectives
For more information, or to apply for this role, please send a copy of your CV to
Senior Performance Media Analyst at Fast-Growing Digital Advertising Agency
Posted 1 day ago
Job Viewed
Job Description
Exciting opportunity for a highly experienced Associate Director of Data Strategy & Analytics to lead a dynamic, high-performing team at a leading Digital Advertising Agency.
The Agency:
- Revered by Fortune 500 brands for its clarity, strong partnerships, and industry-leading expertise, our client serves as a market leader, guaranteeing clients a sharply focused future amidst evolving landscapes.
- Proprietary AI software that allows deeper insights, better campaigns and faster launches.
- 1000+ employees with global offices
The Role:
In this highly impactful role, you’ll work as part of the agencies leadership team to own the design, delivery and ongoing development of the marketing analytics function.
- Act as strategic partner to senior clients and internal leadership, defining long-term analytics roadmaps aligned to business goals
- Guide the strategic adoption of marketing technologies including CDPs, data clean rooms, CDPs, MMM, and other ad-tech/mar-tech tools
- Lead data storytelling and insight development across cross-channel campaigns (Display, Video, Search, Social, Audio, OOH, etc.)
Desired Skills & Experience:
You’ll bring a strong mix of leadership, technical acumen and client-facing expertise.
- Extensive cross-channel experience in Marketing Analytics (Media Agency or In-House)
- Expertise working within marketing data strategy, advanced analytics and media measurement
- Strong understanding of MarTech/AdTech, and how to leverage it to achieve business objectives
For more information, or to apply for this role, please send a copy of your CV to
Digital Marketing Specialist, Performance Advertising
Posted 1 day ago
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Job Description
Key Responsibilities:
- Develop and execute comprehensive performance marketing strategies across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and others.
- Manage campaign budgets effectively, ensuring maximum return on ad spend (ROAS).
- Conduct keyword research, audience segmentation, and ad copy testing to optimise campaign performance.
- Monitor, analyse, and report on campaign performance using tools like Google Analytics, Google Tag Manager, and platform-specific analytics.
- Identify trends, insights, and opportunities for campaign improvement and growth.
- Collaborate with content and design teams to create compelling ad creatives and landing pages.
- Stay abreast of the latest trends and best practices in digital advertising and marketing technology.
- A/B test different campaign elements (creatives, targeting, bidding strategies) to drive continuous improvement.
- Manage bid strategies and budget allocations to achieve specific KPIs.
- Ensure all campaigns comply with industry best practices and platform policies.
Qualifications and Experience:
- Proven experience in performance marketing, with a strong track record of managing successful paid advertising campaigns.
- Expertise in Google Ads, Meta Ads Manager, and other major digital advertising platforms.
- Proficiency with Google Analytics, Google Tag Manager, and data visualisation tools.
- Strong analytical and problem-solving skills, with the ability to interpret data and derive actionable insights.
- Excellent understanding of SEO principles and their integration with paid campaigns.
- Creative thinking and a passion for digital marketing innovation.
- Ability to work independently and manage multiple projects in a remote environment.
- Strong communication and reporting skills.
- Bachelor's degree in Marketing, Digital Media, Business, or a related field is preferred.
This is an exciting opportunity to take ownership of significant digital marketing initiatives for a dynamic organisation. If you are a data-driven marketer with a passion for achieving measurable results, we want to hear from you. This role is advertised for Aberdeen, Scotland, UK , but is fully remote.
Digital Marketing Manager - Performance Advertising
Posted 13 days ago
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Job Description
Responsibilities:
- Develop and execute data-driven digital marketing strategies across various paid channels.
- Manage and optimize SEM campaigns (Google Ads, Bing Ads), focusing on ROI and CPA.
- Oversee social media advertising campaigns (Facebook, Instagram, LinkedIn, Twitter).
- Implement and manage programmatic advertising campaigns.
- Conduct A/B testing on ad copy, landing pages, and targeting to improve campaign effectiveness.
- Analyze campaign performance metrics, provide actionable insights, and create regular reports.
- Manage and allocate marketing budgets effectively across different channels.
- Collaborate with design and content teams to create compelling ad creatives.
- Stay current with industry trends, new technologies, and best practices in digital advertising.
- Identify new opportunities for growth and customer acquisition.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5+ years of experience in digital marketing, with a strong focus on performance advertising.
- Proven experience managing significant paid media budgets.
- Expertise in Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other relevant platforms.
- Strong understanding of SEO, content marketing, and email marketing principles.
- Proficiency in web analytics tools (e.g., Google Analytics).
- Excellent analytical and problem-solving skills.
- Strong project management and communication skills.
- Ability to work independently and proactively in a remote setting.
Senior Digital Marketing Manager, Performance Advertising
Posted 12 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and execute comprehensive performance advertising strategies across multiple channels.
- Manage and optimize paid media campaigns (PPC, social, display, programmatic) to drive customer acquisition and revenue.
- Oversee significant advertising budgets, ensuring efficient spend and maximizing ROI.
- Conduct in-depth performance analysis, A/B testing, and data interpretation to improve campaign effectiveness.
- Collaborate with cross-functional teams to ensure alignment of marketing efforts.
- Identify and test new platforms and advertising opportunities.
- Stay updated on the latest digital marketing trends and best practices.
- Report on campaign performance, insights, and recommendations to senior leadership.
- Mentor and guide junior members of the performance marketing team.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- 5+ years of experience in digital marketing with a strong focus on performance advertising.
- Proven success in managing and scaling paid search and paid social campaigns.
- Expertise in Google Ads, Meta Ads Manager, and other major advertising platforms.
- Strong analytical skills with proficiency in Google Analytics and other data analysis tools.
- Excellent understanding of conversion rate optimization (CRO) and A/B testing methodologies.
- Experience with programmatic advertising and DSPs is a plus.
- Exceptional communication and presentation skills.
- Demonstrated ability to work independently and manage projects effectively in a remote environment.
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