282 Product Marketing Manager jobs in the United Kingdom

Our client, a well-established organisation based in Princes Risborough, is looking for a dynamic and proactive Product Marketing Manager to join their team.

This is a fantastic opportunity for an experienced marketing professional to lead and shape product marketing strategies with a strong focus on operational efficiency. In this pivotal role, you will be responsible for driving key B2B marketing initiatives to drive membership, qualifications, and contribute directly to broader business goals.

Key Responsibilities

• Team leadership and development: Provide training, guidance, and support to the product marketing team, fostering a collaborative environment conducive to high performance.
• Campaign management: Oversee the creation and delivery of B2B and B2C marketing campaigns, ensuring they are tailored to the target audience, adhere to the schedule, and meet quality standards
• Performance tracking: Monitor campaign outcomes against predetermined targets and Key performance Indicators (KPIs), adjusting as needed to optimise results.
• Cross-functional collaboration: Work closely with the Head of Marketing, business development teams, and other internal stakeholders to ensure alignment of marketing efforts with the company's objectives.
• External consultation coordination: Manage relationships with external consultants and agencies, leveraging their expertise to enhance campaign effectiveness.
• Strategic planning: Work with the Head of Marketing, Brand Manager and Content Marketing Manager, contributing to the development of annual marketing strategies, ensuring they support the overall goals of promoting company products and services
• Market analysis: Conduct market research to understand industry trends, customer needs, and competitive landscape, informing the direction of marketing campaigns.
• Product advocacy: Act as a champion for the products, articulating their value proposition to both internal teams and the target market.
• Budget management: Oversee the product marketing budget, ensuring optimal allocation of resources for maximum impact.
• Feedback integration: Incorporate feedback from various stakeholders to continuously improve marketing strategies and campaign effectiveness.

The successful candidate will be educated to degree level with experience of working within a product marketing role, ideally within B2B. You will have in depth knowledge of executing multi channel marketing campaigns with a particular focus on digital marketing. The ideal candidate will also have experience of managing a team and have strong leadership skills.

If you are interested in this Product Marketing Manager role, please do apply or contact Esther Ward on (phone number removed) to discuss the position in more detail.

Product Marketing Manager

Buckinghamshire/Hybrid

Our award-winning client is seeking a Product Marketing Manager to join their company on a permanent, full-time basis, your core role entails spearheading product marketing initiatives with a keen eye on operational efficiency. Your key duties include supervising the daily operations of the product marketing team to ensure the efficient implementation of marketing strategies.

Key responsibilities:

• The successful Product Marketing manager will lead product marketing initiatives with a focus on operational efficiency.
• Drive B2B marketing initiatives to boost membership, qualifications, and business goals.
• Enhance organizational visibility by articulating and promoting value and message in existing and new markets.
• Collaborate with key business areas to develop and execute marketing strategies.
• Oversee daily functions of the product marketing team and budget.
• Allocate resources strategically to ensure timely and well-organized campaigns.
• Provide comprehensive reporting to shape decisions that elevate the brand and foster long-term growth.

Key skills/requirements:

• B2B and B2B marketing experience.
• Extensive experience in integrated multi-channel campaigns, especially digital marketing.
• Strong analytical skills and budget management experience.
• Proven track record in team and line management.
• Proficient in digital media planning and CRM database utilization.
• Excellent communication, negotiation, and presentation skills.
• Effective in team management, coaching, and training

Company Benefits:

• 25 days holiday + Bank Holidays
• Private healthcare and dental cover
• Other salary sacrifice schemes
• Life assurance
• Free onsite parking
• Hybrid working

About Us:

FS1 Recruitment is a UK-based recruitment agency providing solutions within the Sales, Marketing and Creative fields for permanent, freelance and contract positions please contact us to discuss one of our many positions.

Role - Product Marketing Manager

Salary - Up to £55k + bonus

Location - Leeds

Work Pattern - Hybrid, with some international travel included

Company

This company operate in the healthcare sector, working to transform surgeries and improve the quality of lives for people globally. For over 30 years, they have developed and advanced the healthcare industry, working across different areas to improve pat.

WHJS1_UKTJ

About Plum

Hey! We’re Plum, your smart saving and investing app on a mission to help grow money for life. Whether you’re stashing the cash for tea and toast in your first home or catching some rays during retirement, Plum’s got your back.

Since 2016, over 2 million people in 10 European markets have set aside more than £2 billion with our clever automation and AI – that’s the magic of Plum! As recognition for our work, we’ve received awards from the likes of Deloitte, Finder, and more.

That’s all down to our passionate team of 200+ Plumsters, who work around Europe to help us achieve our mission. And now we’re looking for more brilliant people to join us on our journey.

About the role

We’re looking for a Junior to Mid-level Product Marketing Manager to support the launch of new products and drive engagement with existing ones.

You'll sit in the Product Marketing team and work closely with Product, Design, Research, CRM, and Performance to bring our features to life, from initial insight to market launch.

Your job is to deeply understand our users and help shape how we position and communicate our savings and investment products, ensuring they resonate with the people we build them for.

This is a great opportunity if you’re looking to grow into a bigger product marketing role. You’ll get mentorship and ownership, but you’ll be expected to embrace a fast-growth and fast-paced startup environment with evolving priorities.

What you’ll do

Lead go-to-market strategy

• Own GTM planning and execution for savings and investment products
• Develop user-informed messaging and positioning frameworks
• Support pricing and packaging decisions
• Align cross-functional teams to deliver cohesive GTM plans

Be the voice of the customer

• Understand user engagement patterns and unmet needs
• Feed customer insights into product strategy and roadmap

Drive growth and adoption

• Refine customer segmentation and identify high-value user groups
• Execute campaigns with CRM and Performance teams that drive adoption
• Own competitive intelligence and deliver actionable insights

Ensure execution excellence

• Maintain consistent messaging across all touchpoints
• Track product marketing KPIs and optimise based on learnings
• Act as an internal product expert and advocate

Requirements

• Have 2+ years of relevant experience in product marketing in high-growth and fast-paced environments
• Are customer-obsessed and insight-driven. You dig into data and research to understand what makes people tick
• Can craft clear, compelling messaging that speaks to real customer needs
• Have strong communication skills and can build relationships across Product, Marketing, and Engineering
• Know your way around a go-to-market plan and understand the product & customer lifecycle
• Can balance creativity with analytical thinking, using data to guide and measure your work, and always be on the lookout for new opportunities to tackle customer problems
• Proficiency in using data and insights to inform product and GTM strategy
• Experience in B2C product marketing is required
• Experience in Fintech, Gaming and subscription-based companies is a plus

About us 

We’re Dayshape—an award-winning software scale-up with big ambitions and the momentum to match. Trusted by Big Four and many other top professional services firms globally, our AI-powered resource management platform is helping organisations to achieve extraordinary results.   

Our platform stands apart as the only solution that combines advanced AI, real-time project financials, and firm-wide insights to elevate resource management to a strategic function. By driving profitable growth, powering confident decisions, and ensuring satisfied clients and teams—we're helping our customers build strong organisations and careers for the long term. 

Why our customers love Dayshape: 

• We help professional firms optimise margins and increase revenue, unlocking access to more profitable work.   

• We provide complete operational visibility today and the tools to confidently predict tomorrow.   

• We empower firms to become the places where top talent wants to work - and the best clients want to work with.  

Recognised as Scotland’s fastest-growing tech company in the Deloitte Technology Fast 50 for three consecutive years and more recently as the Enterprise Digital Tech Business of the Year at the 2024 ScotlandIS awards, we’ve consistently proven our ability to innovate and deliver real impact—and we’re always looking for like-minded people to join us. 

At Dayshape, our purpose is to improve people's working lives, and our culture is an important driving force in helping us to do just that. We're a friendly, inclusive, and ambitious team—driven by our values and a shared commitment to success. If you’re ready to join a fast-growing, high-impact company that’s reimagining resource management, then let’s talk. 

About the role 

Dayshape is a single-product company that’s grown rapidly from start-up to scale-up. We are a unique, powerful product, but our space is increasingly competitive and we need to stay in pole position. As we develop the product, partner with other solutions such as Workday, and move into new verticals, product marketing is critical to support our growth.  You’ll collaborate with the wider team to showcase how great our product is, make sure the market knows it too and help enable our sales team on the available product marketing materials.  

This is a hands-on role responsible for executing the product marketing plan and activities that enable our audiences to understand Dayshape's USPs and inspire them to buy. In doing so, you will contribute to the overall achievement of the marketing team’s objectives and, ultimately, Dayshape’s pipeline growth.  

Your day-to-day could look like any mix of; creating sales enablement materials and market-facing assets, developing value proposition and messaging, analysing industry and competitive research and positioning, conducting win-loss interviews, and building relationships with industry influencers. As an expert on the market and the capabilities of our platform, you will be responsible for sharing insights internally to enhance the broader company's understanding of our position in the market and our USPs. 

What you'll do

• Act as a conduit between product and our commercial teams to ensure our product is showcased to best effect to prospects and customers. 

• Market research: conduct win/loss reviews, customer interviews and analyst relations. 

• Messaging development: Create and maintain compelling, differentiated value propositions and product messaging for new and existing markets and features. 

• Competitor intel: Collate, analyse and disseminate information to the business 

• Work with marketing leadership to develop the product marketing strategy and plan, including new product launches where required. 

• Create engaging product marketing content in appropriate formats suitable for a range of channels that showcases Dayshape’s USPs. 

• Manage our presence on relevant software review sites globally to ensure they are maximized to help attract inbound leads. 

• Sales enablement: Work with the commercial teams and broader marketing team to develop content that supports quality commercial conversations. 

• Marketing performance analysis: Monitor and report on product marketing initiatives make recommendations for improvement.  

• Act as a brand guardian, ensuring all material/collateral remains on brand and on message. 

• Budget and agency management where required. 

 About you 

• Strong product marketing experience - B2B SaaS highly preferred.

• Understanding of B2B sales cycles – particularly product marketing requirements through high value, low volume sales pipelines. 

• Strong written and verbal communication with proven storytelling skills and the ability to translate technical information into impactful, high level marketing messaging 

• Highly adept at cross-functional collaboration and senior stakeholder management. Comfortable holding colleagues to account on deliverables whilst maintaining strong relationships. 

• Experienced at – and comfortable with – interviewing customers and prospects, assimilating information into actionable insights. 

• Experience using marketing automation platforms - HubSpot preferred. 

• Self-motivated and organised, you act at the appropriate pace by balancing importance and urgency and seeking support from management and colleagues when needed. 

 Bonus points if you have 

• Knowledge of professional services organisations, particularly accounting firms 

• A background in resource management, ERP, PSA or PPM software 

• Knowledge of April Dunford’s methodologies - we’re big fans! 

 What you’ll get 

• Salary c.£45,000-58,000 depending on experience 

• At least £1,000 per year to spend on professional and personal development 

• 33 days' holiday per year (including bank holidays), increasing by 1 day each year to a maximum of 40 days 

• Paid four-week sabbatical in your fifth anniversary year on top of your holiday entitlement 

• Enhanced family leave policies 

• Private healthcare and rewards through Vitality 

• Income protection and death in service cover 

• Matched 5% auto-enrolment workplace pension scheme 

• Access to wellbeing offerings, such as our Employee Assistance Programme and a dedicated counselling service 

• Regular All Hands meeting for inspiration and over-communication 

• Time out of the working week for team socials each month, with a mix of in-person and virtual options: past events include hiking, family BBQs, board games and at-home cocktail classes! 

• Genuinely nice, smart people to work with, who are excited about growing our company  

Working Details 

This is a full-time role (37.5 hours per week). We typically work from 09:00 - 17:30 from Monday to Friday, though we can be flexible around this, just let us know. 

We’re ideally looking for someone in/around Edinburgh, though we’re open to the possibility of this being a remote role for candidates in the UK. We operate a hybrid working model, and although we don't mandate office time, most Edinburgh-based employees come to the office twice a week to collaborate and connect in person. 

Join the team! 

Equality of opportunity is more than just a responsibility: we believe it’s a huge advantage to welcome a variety of experiences and perspectives into the team. Diversity is a great asset and, as such, we strongly encourage applications from any background. 

This is your opportunity to really influence how we get things done, and how the marketing team can positively impact our company’s ambitious growth goals. We're doing well, but there's lots more to do to maintain the high bar and pace that we've set. 

Everyone here is growing personally as the company grows, so if that sounds like something you’d like to be part of, we’d love to see your application.   

The deadline for applications is Monday 28th July at 12pm. Initial interviews will take place shortly after this.  

Position and communicate the value and capabilities of our products and features to target audiences.

Burp Suite technology is trusted by over 16,000 organisations worldwide, including Microsoft, Amazon, and NASA. As we expand our suite of products and push into new enterprise markets, we’re looking for an exceptional product marketer to enhance our product positioning and drive market success.

The opportunity:

• We have market-leading technology and over 80,000 paying customers, with significant ambitions to scale in the coming years.
• We’re on the hunt for our first product marketer - a self-starter and diligent executor who is excited to help us maximise this fantastic growth opportunity.
• You will have the chance to define the role and influence the direction of our product marketing efforts from the ground up in a fast-paced, innovative environment.

What you’ll do:

• Collaborate with product and engineering teams to translate technical details into benefits and stories that captivate and educate users.
• Develop and refine product positioning and messaging that differentiates our products in the market and resonates with our target audiences.
• Plan the launch of new products and releases, and collaborate with cross-functional teams on implementation.
• Work closely with the marketing team to develop strategies for generating demand and growing product awareness.
• Engage with customers and sales teams to gather feedback and adjust marketing strategies accordingly.
• Create high-impact content and collateral that articulates product benefits and value, tailored to meet the needs of both customers and our internal teams. 
• Lead competitive analysis to understand market trends and effectively position our products.
• Develop metrics to measure the impact of our narratives and positioning, aligning them with business goals to drive sustained product growth.

Requirements

About you:

• You have a proven track record in product marketing within the technology or cybersecurity sector.
• You possess a blend of business and technical acumen that enables you to guide product decisions and marketing execution.
• You are adept at seeing the big picture and providing actionable insights.
• Excellent communication and interpersonal skills are second nature to you, allowing you to thrive in cross-functional teams.
• You are proactive, driven, and capable of managing multiple priorities in a dynamic environment.
• You have a passion for all things tech. You might have worked in web security before or in another software development environment, and thrive on the challenge that this space brings.
• You’re a team player who views achievements through the lens of collective success rather than as individual accomplishments.
• You're eager to learn and grow and enjoy new challenges. You proactively seek feedback and can quickly adapt to new ways of working.
• You're comfortable in fast-paced settings, making data-driven decisions to steer projects to success.
• Maybe you’ve worked in a startup or scale up business before and flourish in this environment.

Benefits

Why join us?

• We foster an inclusive and high-performance culture with a focus on work-life balance.
• We believe in rewarding people generously and offer a competitive salary based on individual skills and contribution.
• We host regular team events and have fantastic summer and winter parties.
• You’ll be part of a humble, supportive, and fun team that values collaboration, humour, and a strong sense of belonging.
• We offer share options, 8% employer pension contribution, life assurance, income protection, private medical insurance, and 25 days holiday (plus public holidays).
• Our working hours are flexible, with core hours from 9am to 4pm
• We work best when we are together on site

Product Marketing Manager

Based : High Wycombe / Hybrid 
Term : Permanent, Full time
Salary : Up to £37k pa + excellent benefits

The Role:

Focusrite Novation’s Product Marketing Manager is responsible for making sure our worldwide sales and marketing team have everything they need to communicate about our products in the best possible way.

You will own our messaging for all Focusrite and Novation products and be a confident writer – with an ability to create engaging, inspiring copy and follow the tone of our brands.

As an expert in our products, you will create key sales-enablement materials, including product information packs for our reseller network, pitch decks for our sales team and more.

As someone deeply connected to our customer journeys, you’re accountable for making sure our brand site product pages are the best in the business, and manage their ongoing optimisation, as well as lending a hand with our email marketing.

Key responsibilities include:

• Working with the Senior Marketing Manager to deliver compelling go-to-market strategies for new products that deliver against business expectations.
• Working with the Product Management Team to make sure our messaging, and therefore copy, is the best it can be for our products.
• Working with the customer intelligence team to make sure we have clearly defined customer personas, their journeys, and the business understands how to use those in their marketing activities – particularly marketing.
• Keeping in touch with the market as a whole, working with Product Management and beyond to make sure we maintain strong competitor analyses.
• Supporting Content and Brand Managers to make sure their work represents our products and features accurately and in the best possible ways.
• Owning the marcomms for product updates such as software or firmware updates
• Owning our brand site content, particularly product and range pages
• Working with our email marketer to make sure our emails are well targeted and use the best messaging they can.

Required Experience:

• Minimum three years’ experience working in a marketing team, ideally in a product marketing or copywriting function.
• A strong connection to music-making is a must, and in particular a strong understanding of the tools our customers use to create and record music – if you actually make music yourself, even better.
• Demonstrable experience writing excellent customer-facing copy, particularly for creative, musical or technical products.
• A good sense of the customer journey, and our role in our customers’ music making processes.
• An eye for data, and a demonstrable ability to identify cohorts and glean insights from rich, holistic data.
• A great communicator, with a track record of excellent stakeholder management across a range of disciplines

About Us

Focusrite plc is a global music and audio group that develops and markets music technology products. Used by audio professionals and amateur musicians alike, our solutions facilitate the high-quality production of recorded and live sound. Our audio technology brands stand together, seeking to enrich lives through music by removing barriers to creativity – ‘we make music easy to make’.

The Focusrite Group trades under thirteen established and rapidly growing brands: Focusrite, Focusrite Pro, Novation, ADAM Audio, Sequential, Oberheim, Martin Audio, Optimal Audio, Ampify Music, Linea Research, Sonnox, OutBoard and TiMax. With a high-quality reputation and a rich heritage spanning decades, its brands are category leaders in the music-making industry.

Music technology is an enriching space to work in and we enjoy a Group-wide open-door culture which encourages innovation. This culture, combined with a passion for the inspirational solutions we create, has led to the group winning numerous accolades, including six Queen's Awards, the AIM Company of the Year Award 2021 and regular appearances in 'The Sunday Times 100 Best Small Companies to Work For’.

The Focusrite Group is dedicated to building a great place to work and as an equal opportunity employer we are committed to Diversity and Inclusion. The group mission is to cultivate an equitable culture, internally and externally, where all people feel they are welcome, safe and positively represented, because at Focusrite they truly are. Equally, we recognise the major impact that climate change is having on our world and work every day towards being industry leaders in a carbon neutral future.

Benefits include flexible/hybrid working, company pension, life insurance, private healthcare, employee purchase scheme, group bonus scheme, workplace nursery benefit, company music events, offsite company parties and free lunch in the canteen. We arrange company training sessions and encourage personal development.

Our client launched in 2009 with a mission to support the growth of digital infrastructure powering our connected world. They do this by bringing together intelligence, data, and industry leaders to help executives make smarter decisions, faster.

Since then, they’ve built the leading global business intelligence platform for digital infrastructure—connecting dealmakers with the best investment and advisory opportunities worldwide.

They are the go-to source for actionable intelligence on M&A, financing, and investment in global digital infrastructure. Their subscribers include investment bankers, investors, and senior executives from telecom, towers, data centres, cloud, fibre, and financial advisory sectors.

About the Role:

We are looking for a Senior Product Marketing Manager to lead the subscription marketing strategy and campaigns for premium business intelligence products. This is a critical role focused on marketing high-value B2B subscriptions to a financial services audience—including investment banks, M&A advisory firms, private equity, and institutional investors.

You’ll be a content and campaign expert who thrives in a high-performance environment. You will lead persona-driven, benefits-led marketing strategies that increase acquisition, retention, and engagement across our subscription portfolio.

Candidates must have have a minimum of 6 years direct experience marketing to financial professionals and promoting high-value B2B subscriptions or intelligence products.

Key Responsibilities

Strategy & Planning

• Lead the strategy and execution of integrated marketing campaigns targeting financial sector decision-makers to deliver new business targets.
li>Build a persona-focused, benefit-led roadmap aligned to subscription acquisition and renewal goals.
• Collaborate with Product, Sales, and Editorial teams to shape messaging, positioning, and go-to-market strategy.

Content & Campaign Execution

• Develop and deliver content that drives marketing-qualified leads (MQLs) by addressing the core pain points, motivations, and decision criteria of financial services professionals.
• Create compelling, benefits-led messaging and campaign assets that move prospects through the funnel—from awareness to conversion.
< i>Build integrated campaign journeys around gated content, landing pages, and nurture flows to maximise lead generation and engagement.
• Collaborate with Sales to ensure alignment between content strategy and commercial goals, enabling stronger conversion and pipeline growth.

Performance & Optimisation

• Optimise campaigns in HubSpot and Salesforce with strong attention to segmentation, testing, and conversion.
• Use analytics to track engagement and conversion across the funnel—reporting on KPIs and driving data-backed improvements.
< i>Continuously refine positioning and campaign performance based on prospect and customer feedback.

Team Collaboration & Leadership

• Work closely with Sales and Product teams to align campaign activities with business goals.

Required Experience

Must-Have:

• 6+ years of experience marketing high-value B2B subscription products - preferably intelligence, data, or financial content platforms.
• Demonstrable track record targeting financial sector professionals - including investment banking, M&A, private equity, or institutional finance.
• Exceptional campaign planning, content development, and messaging skills.
• Strong experience with marketing automation and CRM tools (e.g. HubSpot, Salesforce).
• A portfolio or examples of successful persona-led campaigns and high-performing content.
• Knowledge of account-based marketing (ABM) for subscriptions.

What’s On Offer

< i>Competitive Compensation: Attractive salary with performance incentives.
• Growth Opportunity: Shape the future of B2B subscription marketing in a fast-growing, global business.
• Strategic Impact: High visibility role working closely with senior leadership on a core revenue growth stream.