What Jobs are available for Product Promotion in Wigan?

At DC Thomson we are a business with a purpose—to make a positive impact on the communities we serve.

Deeply rooted in our communities, we are investing in data, technology and talent to unlock a new level of understanding about what really matters to our customers. This is how we are shaping the future of media.

We’ve changed the way we work to create a flexible, collaborative, learning-led culture that draws on expertise from across the organisation to create award-winning content and cultural moments that engage audiences to be part of our communities.

• Job Title: Product Marketing Manager
• Responsible to: Chief Commercial Officer
• Organisation: Brightsolid (a DC Thomson brand)
• Location: United Kingdom
• Ways of Working: Hybrid (This is a predominantly home-based role with approximately one visit per month to our Dundee office.)
• Contract Type: Full-time, Fixed-Term Contract (Maternity Cover) until 5th October 2026 (subject to change in line with statutory requirements and business needs)

We are a high-growth Managed Service Provider (MSP) with a strong reputation across Scotland and an expanding presence across the UK. With data centres in Dundee and Aberdeen, we’re recognised as one of Scotland’s leading IT brands. Our portfolio has evolved to include public cloud, backup-as-a-service, cybersecurity, colocation, networking, and private cloud solutions. 

In April, we accelerated our growth by acquiring Synergi , a Newcastle-based Microsoft specialist. This strategic move expanded our consulting capabilities, strengthened our Microsoft offering, and added 60 experts to the Brightsolid team. 

As our Product Marketing Manager , you’ll play a pivotal role in shaping and executing our product marketing strategy. You’ll help us better understand our customers and prospects, ensuring our services meet their evolving needs in a competitive market. This is a dynamic, high-impact role with real ownership and visibility across the business. 

You’ll work closely with sales, marketing, product, and technical teams to translate complex solutions into compelling, digestible narratives. Your ability to use data for insight, storytelling, and decision-making will be key to driving growth and differentiation. 

As well as a competitive remuneration and benefits package, we’ll give you the freedom to do what you do best and all the tools and support you need to succeed. We have an open, empowering culture and you will be a key part of a very dynamic sales and marketing team. 

• Market Definition: Help define Brightsolid’s target market by product and articulate segments aligned to customer need.
• Go-To-Market (GTM): Develop and implement go to market strategies for Brightsolid’s products and services.
• Win/Loss Analysis: Understand, monitor, measure and communicate why prospects did or did not buy Brightsolid’s services and use the information to continually refine and improve our go to market strategies.
• Positioning and Messaging: Work with marketing colleagues to help define Brightsolid’s positioning and messaging.
• Solutions Roadmap: Work collaboratively with the CCO, CTO and other key stakeholders to agree, create and maintain the solutions roadmap, ensuring alignment with customer needs and market trends.
• Awareness/Thought Leadership: Create and deliver strong thought leadership and content for Brightsolid across multiple areas of interest, including product, market, trends, customer drivers, technology drivers and more. Deliver presentations, as required, to internal and external audiences.
• Marketing Campaigns: Work closely with marketing colleagues to provide market and product information to support internal and external marketing campaigns.
• Events: Provide product and market expertise for events such as conferences, tradeshows, webinars and seminars.
• Sales:  Provide ongoing support for the sales team, including messaging guidance, collateral (leaflets, slide decks, eBooks, proposals), battlecards and support to accelerate opportunities through the pipeline.
• Performance Reporting: Track and report on effectiveness of go-to-market efforts, sales enablement support and campaign performance and share insights with key stakeholders regularly.
• Market Insights: Gather market intelligence across key industries and stakeholder groups to identify trends, drivers, pain points and opportunities by Brightsolid’s key verticals and by persona, with insights used to inform product positioning, messaging, sales enablement and GTM strategy.
• Partner Solutions: Work with technology partners to align Brightsolid solutions with partner solutions. Support with joint go-to-market activities, ensuring Brightsolid’s messaging complements partner positioning and support on creation of co-branded collateral or enablement materials, where appropriate.

Requirements

You’re a strategic product marketer with a passion for technology and a knack for turning complexity into clarity. You may come from a tech background, but what sets you apart is your ability to craft compelling narratives that resonate with customers and drive commercial impact.

You thrive on data, using it to uncover insights, guide decision-making, and shape go-to-market strategies.

You’re curious, analytical, and confident in your ability to translate technical solutions into digestible, engaging content. 

Collaboration is second nature to you. You work seamlessly across sales, marketing, product, and operations, bringing people together to deliver cohesive campaigns and customer experiences. You’re proactive, adaptable, and excited by the opportunity to take ownership in a fast-moving, high-growth environment. 

To apply for this role, please follow our online application process and submit a CV and cover letter.

Benefits

This is a full-time, temporary position (fixed-term contract; maternity cover) until 5th October 2026 (subject to change in line with statutory requirements and business needs), working 35 hours per week. We offer a blend of home and office working. Your contractual office base will be the nearest Brightsolid (or DC Thomson) office. Occasional office attendance in the Brightsolid Dundee office (approximately once per month) may be required for team gatherings, collaboration, key meetings and company events. We offer a generous package including 34 days holiday, health cash plan, excellent pension, a competitive salary, and many more staff discounts and benefits.

We are an equal-opportunity employer and encourage applications from everyone and do not discriminate on the basis of race, religion, gender, sexual orientation, age, marital status, disability or any other protected characteristics.

If you have any issues with your application, please email

For further information, please visit our parent company website: dcthomson.co.uk/vacancies

Closing date for applications: Friday, 24th October 2025 at 16:00hrs

Please note that we reserve the right to close the vacancy early once we have received suitable applications. Therefore, please ensure you submit your application as early as possible to avoid disappointment.

• Develop and execute comprehensive product marketing strategies and go-to-market plans for new and existing FMCG products.
• Conduct in-depth market, consumer, and competitive analysis to identify key trends, opportunities, and challenges.
• Define product positioning, value propositions, and key messaging that resonates with target audiences.
• Create compelling marketing content and collateral, including presentations, datasheets, website copy, and social media assets.
• Collaborate with product development teams to provide market insights and influence product roadmaps.
• Partner with sales teams to equip them with the necessary tools and knowledge to effectively sell products.
• Develop and manage integrated marketing campaigns across various channels (digital, social, PR, etc.).
• Measure, analyze, and report on the effectiveness of marketing initiatives and adjust strategies as needed.
• Manage product launch timelines and ensure seamless execution across all departments.
• Stay informed about industry trends, consumer behaviour, and competitive activities within the FMCG sector.

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 7 years of experience in product marketing, with a significant focus on the FMCG or consumer goods industry.
• Proven track record of successfully launching and managing consumer products.
• Strong understanding of market research, consumer insights, and competitive analysis.
• Excellent written and verbal communication skills, with the ability to craft persuasive messaging.
• Demonstrated ability to develop and execute effective go-to-market strategies.
• Proficiency in digital marketing channels and analytics tools.
• Experience working effectively in a remote, cross-functional team environment.
• Strong project management and organizational skills.
• Creative thinker with a data-driven approach to decision-making.

• Develop and implement comprehensive product marketing strategies to drive brand awareness, trial, and loyalty.
• Conduct in-depth market and consumer research to identify insights and opportunities for product innovation and brand positioning.
• Define and articulate clear brand messaging, value propositions, and unique selling points for new and existing products.
• Develop integrated marketing plans encompassing advertising, digital marketing, social media, PR, and in-store promotions.
• Manage the product lifecycle, from concept and development through to launch and post-launch analysis.
• Collaborate closely with cross-functional teams including R&D, sales, supply chain, and creative agencies to ensure successful product execution.
• Analyze sales data, market trends, and competitor activities to inform marketing strategies and identify areas for improvement.
• Manage marketing budgets effectively, ensuring maximum ROI.
• Lead and mentor junior marketing team members in a remote setting.
• Develop creative briefs and oversee the creation of marketing collateral and advertising materials.
• Stay abreast of the latest FMCG industry trends, consumer behaviors, and marketing best practices.
• Present marketing plans and performance reports to senior leadership.

• Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or Master's is preferred.
• Minimum of 6 years of experience in product marketing, brand management, or a related role within the FMCG sector.
• Proven track record of successfully launching and growing consumer brands.
• Strong understanding of brand strategy, consumer insights, and go-to-market planning.
• Excellent analytical and problem-solving skills, with the ability to translate data into actionable insights.
• Exceptional communication, presentation, and interpersonal skills.
• Experience with digital marketing, social media strategy, and performance analytics.
• Demonstrated ability to lead projects and influence stakeholders in a remote environment.
• Creative mindset with a passion for consumer products and innovative marketing approaches.
• Proficiency in MS Office Suite and marketing software/platforms.
• Ability to thrive in a fast-paced, dynamic, and collaborative remote setting.

We are now recruiting for a Marketing Product Specialist to join a dynamic and fast-growing company that operates multiple brands as part of a worldwide group of companies, mainly within the shipping, logistics, and print industries. Their network spans the UK and the Republic of Ireland

The Role
We are now seeking a creative, detail-oriented, and organised Marketing Product Specialist to join the team at their location near Accrington.
This role will focus on delivering high-quality product and service campaign assets and will play a pivotal part in shaping marketing campaigns from conceptualisation to execution, ensuring brand consistency and creative excellence across physical and digital channels.
In addition to creative responsibilities, the role will include administrative tasks such as managing the marketing inbox and supporting the Brand and Communication Specialist in coordinating the delivery of marketing collateral to ensure projects are completed on time.
The ideal candidate will have a keen eye for detail and the ability to craft engaging and accurate marketing literature that effectively promotes our products and services. This includes creating both visual and written content to support campaigns while ensuring materials are compelling, on-brand, and tailored to meet the needs of our customers and franchise partners.

Skills and Experience
* Proven track record of developing and delivering creative marketing campaigns across physical and digital platforms.
* Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, for designing engaging marketing materials.
* Strong copywriting and editing skills, with the ability to craft compelling content for marketing literature, including product and service descriptions.
* Knowledge of marketing channels, including social media, email marketing, and website content, to create assets tailored for each platform.
* Excellent organisational and administrative skills, including the ability to manage inboxes, coordinate collateral delivery, and assist with campaign logistics.
* Attention to detail and organisational skills to manage multiple projects effectively and deliver high-quality content.
* Familiarity with content management systems (e.g., WordPress) and email marketing platforms (e.g., Mailchimp) is a plus.
* A creative mindset with the ability to conceptualise ideas and turn them into compelling marketing assets.
* Strong communication and collaboration skills, with the ability to work closely with franchise partners, stakeholders, and external vendors.
* Experience working within a franchise or multi-brand environment is advantageous.

Qualifications
* Bachelor's degree in Marketing, Design, Communications, or a related field.
* 2+ years of experience in marketing, with a focus on creative campaign development and content creation.
* Proficiency in design and creative tools, with a strong portfolio of work demonstrating marketing creative execution.

Salary and Benefits:
* 24,000 to 26,000
* Plus 10% Bonus based on company performance
* 21 Days holiday to start plus Bank Holidays
* Plus 1 day off for Volunteering
* Pension

Hybrid working 2 days from home, 3 days from the office

About AIPRM:

AIPRM is at the cutting edge of artificial intelligence, providing predictive marketing solutions that integrate seamlessly into businesses' existing workflows. Our AI tools enable data-driven decision-making that is both accessible and actionable.

Summary:

We are in search of a creative and data-driven Software Product Marketing Specialist to join our dynamic team. This role will focus on creating and disseminating engaging content across various media, including high-quality blog posts, compelling images, illustrations, and videos. A successful candidate will build and maintain our social media presence, fostering community engagement, and establishing AIPRM as a thought leader in AI software marketing.

Key Responsibilities:

• Grow our brand and paid user base into all markets, with a focus on US SMBs.
• Strategize and implement marketing campaigns that align with our product/market fit.
• Produce outstanding, engaging marketing content, including:
• Blogs : Write informative and compelling blog posts, enhanced with high-quality pictures and illustrations to reinforce the written content.
• Visual Content : Create visually appealing graphics and illustrations that communicate complex AI concepts in an easily digestible format.
• Videos : Produce engaging videos that showcase our AI tools and services, highlight customer success stories, and promote our brand as a leader in the AI marketing industry.
• Engage with our online community through regular updates, interactions, and conversations on social media platforms.
• Collaborate with graphic designers, video editors, and content creators to ensure content quality and brand consistency, or produce it yourself using AI and the plethora of amazing tools.
• Analyze media metrics to optimize strategies, enhance engagement, and increase conversion rates.

Requirements

Skills and Qualifications:

• Proven track record in marketing, with a strong portfolio demonstrating skills in content creation and social media management.
• Passionate about AI with a robust understanding of its application in marketing, sales, customer support and other roles.
• Exceptional writing and communication skills, capable of breaking down complex workflows into simple convincing steps, explain complex topics in an approachable way.
• Creativity and strategic thinking, capable of working both independently and collaboratively.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Education and Experience:

• At least 3 years of experience in digital marketing of software products
• Experience with AIPRM as a plus

Personal Traits:

• A creative writer and communicator
• A finisher - ideas are worth a dime a dozen, execution is everything
• A natural gift for persuasive and instructive writing, speaking and filming.
• A hands-on approach in all efforts

Benefits

• Opportunity to work for a rapidly growing AI SaaS company with a 2+ million user audience.
• Flexible working hours (our 100% remote team spans timezones from GMT-5 to GMT+8 currently already).
• Work directly with seasoned SaaS entrepreneurs (20+ years each business experience) and a highly productive, results-oriented team.
• Ability to define the future of AI and learn from the best.

Please apply with code AIPRMmkt1 and your timezone in the first sentence of your application.

Please tell us in which role, company and for how long you had a similar responsibility.

Job Title - Marketing Manager (Product & GTM) Roda BI 

Locati on -Nottingham / Preston / Stevenage (hybrid; 2–3 days on-site preferred) 
Salary - £40,000–£0,000 + Benefits + Performance Bonus 
Contract Type - Full-time, permanent 
Reports to - Head of Marketing  

About Delphi Care Solutions & Roda BI 

Delphi Care Solutions is a specialist regulatory compliance consultancy for care and education. Roda BI is our new SaaS analytics + AI product that turns operational/clinical data into proactive insights, early-warning signals, and evidence for improvement across the care sector. 

This is not a corporate comfort-zone role, it’s a startup-style build-and-scale opportunity where you’ll combine traditional marketing fundamentals with modern AI-driven techniques to launch and grow a product that matters. 

The Role  

We’re hiring a hands-on, entrepreneurial Marketing Manager to take charge of Roda BI’s go-to-market strategy, launches, and growth engine. 

You’ll bring solid foundations in brand, positioning, and demand generation while also being a super-user of AI tools to automate, optimise, and scale campaigns. 

We’re looking for someone who: 

• Thrives in a fast-moving, ambiguous startup environment, 

• Leads by example (happy to roll up sleeves and execute as well as strategise), 

• Adapts to rapid change with resilience and is a self-starter. 

• Can turn complex product value into stories, campaigns, and revenue. 

Key Responsibilities

Product Marketing & GTM  

• Own positioning, messaging, and narrative for Roda BI across care-sector personas. 

• Plan and execute tiered launches (Major/Minor/Growth) end-to-end. 

• Convert customer insights into benefits-driven campaigns and roadmaps. 

• Competitive intelligence & win/loss: maintain battlecards and sales insights. 

• Build and deliver sales enablement kits (decks, one-pagers, ROI calculators, battlecards, interactive guides). 

 Demand Gen & Digital Growth  

• Design and run demand programs across LinkedIn, paid search, content, SEO, webinars, partnerships. 

• Implement AI-powered marketing automation (HubSpot + AI copy, image/video gen, predictive analytics) for lead scoring, nurturing, segmentation, and campaign optimisation. 

• Use AI tools to test, personalise, and scale content across multiple channels while measuring impact on pipeline, CAC, and ROI.  

• Run ABM programs for priority accounts and partner closely with Sales to accelerate deals. 

Traditional Marketing Foundations 

• Brand ownership: consistent voice, identity, and campaigns across all touchpoints. 

• Content marketing: high-quality case studies, whitepapers, ROI stories. 

• Events & community: webinars, roundtables, and sector events that build credibility. 

• Manage external agencies/freelancers to extend delivery capacity. 

Analytics & Reporting 

• Operate an AI-enabled, data-driven marketing stack for automation, attribution, experimentation. 

• Report weekly/monthly/quarterly on pipeline £, MQL/SQL/SQO, CAC, LTV/CAC, funnel conversi , launch adoption. 

• Own the marketing budget and deliver strong ROI. 

Requirements

What You’ll Need To Have:

• 5+ years in B2B SaaS/software marketing with proven GTM & product-launch ownership. 

• Track record of pipeline contribution, customer acquisition, and retention. 

• Deep understanding of traditional marketing channels (brand, content, events, PR, SEO/SEM). 

• Proven expertise in AI marketing tools. 

• Comfortable with rapid change, lean resources, and startup execution.  

• Strong communication/storytelling skills with both technical and business audiences. 

• Stakeholder management: can influence up, down, and sideways with confidence. 

Benefits

What We Offer 

• 25 days holiday + bank holidays, pension. 

• Ownership of Roda BI’s GTM function and the chance to build playbooks from scratch. 

• A startup-style environment with direct access to Product and Leadership. 

• Supportive culture that values innovation, creativity, and results. 

• Performance-related bonus scheme.