14 Product Promotion jobs in Wigan

• Develop and execute innovative product marketing strategies for assigned FMCG brands.
• Conduct in-depth market research, competitive analysis, and consumer insights gathering.
• Define compelling product positioning and messaging that resonates with target audiences.
• Lead the development and execution of go-to-market plans for new product launches and existing product enhancements.
• Collaborate closely with Product Development, Sales, and Marketing teams to ensure alignment and successful execution.
• Create impactful marketing collateral, sales tools, and training materials.
• Manage product lifecycle from concept to end-of-life, optimizing performance and profitability.
• Analyze sales data and market trends to identify opportunities and inform strategic decisions.
• Develop pricing strategies and promotional plans.
• Serve as the expert on assigned products and their target markets.
• Monitor and report on the performance of marketing campaigns and product sales.
• Stay abreast of industry trends, consumer behavior, and competitive activities.
• Foster strong relationships with internal stakeholders and external partners.
• Manage product marketing budgets and ensure efficient allocation of resources.
• Contribute to the overall brand strategy and long-term vision.

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5-7 years of progressive experience in product marketing, preferably within the FMCG industry.
• Proven track record of developing and launching successful products in competitive markets.
• Strong understanding of consumer behavior, market dynamics, and marketing principles.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional written and verbal communication skills, with the ability to present complex information clearly.
• Proficiency in market research methodologies and data analysis tools.
• Demonstrated ability to lead cross-functional teams and manage projects effectively.
• Experience working in a remote environment, demonstrating strong self-discipline and collaboration skills.
• Passion for consumer brands and a keen eye for market trends.
• This role is remote and supports global operations, impacting product strategy for brands associated with the Liverpool, Merseyside, UK region and beyond.

• Developing and executing comprehensive product marketing strategies that align with overall business objectives.
• Conducting in-depth market research, consumer analysis, and competitive intelligence to identify key opportunities and threats.
• Defining product positioning, messaging, and value propositions for target audiences.
• Creating and managing integrated marketing campaigns across various channels, including digital, social media, PR, and trade marketing.
• Collaborating with cross-functional teams, including product development, sales, and creative agencies, to ensure successful product launches and ongoing marketing support.
• Analyzing campaign performance, measuring ROI, and optimizing strategies based on data-driven insights.
• Managing product launch plans, ensuring all internal and external stakeholders are aligned and prepared.
• Developing sales enablement materials and training programs to support the sales team.
• Monitoring market trends and consumer behavior to identify new product development opportunities and refine existing offerings.
• Budget management for marketing initiatives, ensuring efficient allocation of resources.
• Building and maintaining strong relationships with key internal and external partners.

• Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or relevant Master's degree is a plus.
• 7+ years of experience in product marketing, preferably within the FMCG industry.
• Proven track record of developing and executing successful go-to-market strategies for consumer products.
• Strong understanding of consumer insights, market segmentation, and brand management principles.
• Excellent analytical skills with the ability to interpret data and translate it into actionable marketing plans.
• Exceptional written and verbal communication skills, with strong presentation abilities.
• Proficiency in digital marketing tools, social media platforms, and marketing analytics software.
• Ability to work independently, manage multiple projects simultaneously, and thrive in a fast-paced, remote environment.
• Creative thinker with a passion for innovation and brand building.

• Develop and implement integrated marketing plans for assigned product lines, aligning with company objectives.
• Conduct in-depth market research and competitive analysis to identify opportunities and threats.
• Define product positioning, messaging, and value propositions for target consumer segments.
• Lead the development and execution of go-to-market strategies for new product launches and relaunches.
• Collaborate closely with sales, R&D, and creative teams to ensure alignment and effective execution of marketing initiatives.
• Manage marketing budgets, allocate resources effectively, and track ROI.
• Develop and oversee the execution of integrated marketing campaigns across various channels (digital, social media, traditional advertising, in-store promotions).
• Analyze campaign performance and market trends, providing actionable insights and recommendations.
• Build strong relationships with key stakeholders, including agencies and retail partners.
• Stay abreast of emerging consumer trends, market dynamics, and best practices in FMCG marketing.
• Contribute to the long-term brand strategy and innovation pipeline.

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5-7 years of progressive experience in product marketing, preferably within the FMCG sector.
• Demonstrated success in developing and launching successful consumer products.
• Strong understanding of consumer behaviour, market segmentation, and brand management principles.
• Proven experience in developing and executing multi-channel marketing campaigns.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional communication, presentation, and interpersonal skills.
• Proficiency in market research tools and techniques.
• Experience managing budgets and working with creative agencies.
• Ability to thrive in a fast-paced, remote work environment and manage multiple projects concurrently.

• Develop and execute comprehensive product marketing strategies for new and existing SaaS products.
• Conduct market research, competitive analysis, and customer segmentation to identify market opportunities.
• Define clear product positioning and messaging frameworks that differentiate our client's offerings.
• Create compelling sales enablement materials, including presentations, datasheets, battle cards, and case studies.
• Collaborate closely with product management, sales, and marketing teams to ensure successful product launches and ongoing market success.
• Develop and manage go-to-market plans, including pricing, packaging, and promotional strategies.
• Act as a subject matter expert on the product, market, and competitive landscape.
• Gather customer feedback and insights to inform product development and marketing efforts.
• Measure and report on the effectiveness of product marketing initiatives.
• Stay abreast of industry trends and best practices in product marketing and SaaS.

• Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
• Minimum of 5-7 years of experience in product marketing, preferably within the SaaS industry.
• Proven track record of developing and executing successful go-to-market strategies for software products.
• Excellent understanding of SaaS business models and market dynamics.
• Strong analytical and strategic thinking skills, with the ability to translate complex technical concepts into clear business benefits.
• Exceptional written and verbal communication, presentation, and storytelling skills.
• Experience working with cross-functional teams in a fast-paced environment.
• Proficiency in market research tools and methodologies.
• Demonstrated ability to work independently and manage multiple priorities in a remote setting.

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 6 years of experience in product marketing, with a strong focus on consumer electronics or technology products.
• Proven track record of developing and launching successful product marketing campaigns and go-to-market strategies.
• Excellent understanding of market research, competitive analysis, and customer segmentation.
• Strong written and verbal communication skills, with the ability to create persuasive marketing content and presentations.
• Experience working collaboratively with cross-functional teams (Product Management, Sales, Engineering, PR).
• Familiarity with digital marketing channels and strategies.
• Ability to analyze sales data and market trends to inform marketing decisions.
• Passion for technology and consumer products.

• Develop and execute comprehensive product marketing strategies for new and existing FMCG products, from ideation to launch and beyond.
• Conduct thorough market research, competitive analysis, and consumer segmentation to identify opportunities and define target audiences.
• Craft compelling product positioning, messaging, and value propositions that resonate with consumers and differentiate our client's offerings.
• Create and manage integrated go-to-market plans, working closely with sales, marketing communications, digital, and product development teams.
• Develop sales enablement tools, presentations, and training materials to equip the sales force effectively.
• Monitor market trends, campaign performance, and customer feedback, providing insights and recommendations for optimization.
• Manage product launch timelines and budgets, ensuring successful execution of marketing plans.
• Collaborate with product management to influence the product roadmap based on market insights and customer needs.
• Act as a subject matter expert on assigned product categories, championing them internally and externally.
• Build strong relationships with internal stakeholders and external partners to drive alignment and achieve business objectives.

• Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is a significant advantage.
• 7+ years of experience in product marketing, with a substantial portion within the FMCG industry.
• Proven ability to develop and execute successful product marketing strategies and go-to-market plans.
• Strong understanding of consumer behavior, market dynamics, and competitive landscapes within the FMCG sector.
• Excellent communication, presentation, and storytelling skills, capable of articulating complex ideas clearly.
• Demonstrated experience in crafting product messaging and positioning.
• Proficiency in market research methodologies and data analysis.
• Experience collaborating with cross-functional teams, including sales, product, and agencies.
• Ability to manage multiple projects simultaneously in a fast-paced, dynamic environment.
• Strong leadership potential and the ability to influence without direct authority.
• This is a fully remote position, requiring excellent self-management and remote collaboration skills.

• Develop and implement comprehensive product marketing strategies to drive brand awareness, trial, and loyalty.
• Conduct in-depth market and consumer research to identify insights and opportunities for product innovation and brand positioning.
• Define and articulate clear brand messaging, value propositions, and unique selling points for new and existing products.
• Develop integrated marketing plans encompassing advertising, digital marketing, social media, PR, and in-store promotions.
• Manage the product lifecycle, from concept and development through to launch and post-launch analysis.
• Collaborate closely with cross-functional teams including R&D, sales, supply chain, and creative agencies to ensure successful product execution.
• Analyze sales data, market trends, and competitor activities to inform marketing strategies and identify areas for improvement.
• Manage marketing budgets effectively, ensuring maximum ROI.
• Lead and mentor junior marketing team members in a remote setting.
• Develop creative briefs and oversee the creation of marketing collateral and advertising materials.
• Stay abreast of the latest FMCG industry trends, consumer behaviors, and marketing best practices.
• Present marketing plans and performance reports to senior leadership.

• Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or Master's is preferred.
• Minimum of 6 years of experience in product marketing, brand management, or a related role within the FMCG sector.
• Proven track record of successfully launching and growing consumer brands.
• Strong understanding of brand strategy, consumer insights, and go-to-market planning.
• Excellent analytical and problem-solving skills, with the ability to translate data into actionable insights.
• Exceptional communication, presentation, and interpersonal skills.
• Experience with digital marketing, social media strategy, and performance analytics.
• Demonstrated ability to lead projects and influence stakeholders in a remote environment.
• Creative mindset with a passion for consumer products and innovative marketing approaches.
• Proficiency in MS Office Suite and marketing software/platforms.
• Ability to thrive in a fast-paced, dynamic, and collaborative remote setting.

We are now recruiting for a Marketing Product Specialist to join a dynamic and fast-growing company that operates multiple brands as part of a worldwide group of companies, mainly within the shipping, logistics, and print industries. Their network spans the UK and the Republic of Ireland

The Role
We are now seeking a creative, detail-oriented, and organised Marketing Product Specialist to join the team at their location near Accrington.
This role will focus on delivering high-quality product and service campaign assets and will play a pivotal part in shaping marketing campaigns from conceptualisation to execution, ensuring brand consistency and creative excellence across physical and digital channels.
In addition to creative responsibilities, the role will include administrative tasks such as managing the marketing inbox and supporting the Brand and Communication Specialist in coordinating the delivery of marketing collateral to ensure projects are completed on time.
The ideal candidate will have a keen eye for detail and the ability to craft engaging and accurate marketing literature that effectively promotes our products and services. This includes creating both visual and written content to support campaigns while ensuring materials are compelling, on-brand, and tailored to meet the needs of our customers and franchise partners.

Skills and Experience
* Proven track record of developing and delivering creative marketing campaigns across physical and digital platforms.
* Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, for designing engaging marketing materials.
* Strong copywriting and editing skills, with the ability to craft compelling content for marketing literature, including product and service descriptions.
* Knowledge of marketing channels, including social media, email marketing, and website content, to create assets tailored for each platform.
* Excellent organisational and administrative skills, including the ability to manage inboxes, coordinate collateral delivery, and assist with campaign logistics.
* Attention to detail and organisational skills to manage multiple projects effectively and deliver high-quality content.
* Familiarity with content management systems (e.g., WordPress) and email marketing platforms (e.g., Mailchimp) is a plus.
* A creative mindset with the ability to conceptualise ideas and turn them into compelling marketing assets.
* Strong communication and collaboration skills, with the ability to work closely with franchise partners, stakeholders, and external vendors.
* Experience working within a franchise or multi-brand environment is advantageous.

Qualifications
* Bachelor's degree in Marketing, Design, Communications, or a related field.
* 2+ years of experience in marketing, with a focus on creative campaign development and content creation.
* Proficiency in design and creative tools, with a strong portfolio of work demonstrating marketing creative execution.

Salary and Benefits:
* 24,000 to 26,000
* Plus 10% Bonus based on company performance
* 21 Days holiday to start plus Bank Holidays
* Plus 1 day off for Volunteering
* Pension

Hybrid working 2 days from home, 3 days from the office