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B2B Marketing Manager Lead Generation & Events

Hybrid Kingston area / Remote | up to £55,000 + Benefits

Are you an experienced B2B marketer with a flair for digital campaigns and in-person events? Our client, an IT solutions provider within the data resilience space, is seeking a talented B2B Marketing Manager to drive high-quality lead generation across multiple channels.

The Role

Working .

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• Develop and execute integrated digital marketing campaigns across multiple channels.
• Manage campaign budgets, timelines, and resource allocation.
• Create compelling marketing content and collaborate with design teams.
• Monitor campaign performance using analytics tools and provide regular reports.
• Optimize campaigns based on data insights to improve ROI.
• Conduct market research and competitor analysis to identify new opportunities.
• Manage social media presence and engagement strategies.
• Implement SEO and SEM best practices to enhance online visibility.
• Collaborate with stakeholders to ensure campaign alignment with business goals.

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 4 years of experience in digital marketing campaign management.
• Proficiency in marketing automation tools, analytics platforms (e.g., Google Analytics), and CMS.
• Strong knowledge of SEO, SEM, social media marketing, and email marketing.
• Excellent written and verbal communication skills.
• Proven ability to manage multiple projects and meet deadlines.
• Creative thinking and problem-solving abilities.
• Experience in a hybrid work environment is a plus.

• Develop and execute comprehensive digital marketing strategies to achieve business objectives, including lead generation, brand awareness, and customer acquisition.
• Oversee all digital marketing channels, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing.
• Manage the digital marketing budget, ensuring efficient allocation of resources and maximizing return on investment (ROI).
• Analyze campaign performance data using tools like Google Analytics and provide actionable insights and recommendations for optimization.
• Lead and mentor a team of marketing specialists, fostering a collaborative and high-performing environment.
• Develop and manage content calendars, ensuring the creation of engaging and relevant content across all digital platforms.
• Stay ahead of industry trends, emerging technologies, and best practices in digital marketing.
• Collaborate with cross-functional teams (sales, product, design) to ensure consistent brand messaging and campaign alignment.
• Conduct market research and competitive analysis to identify opportunities and threats.
• Manage relationships with external agencies and vendors.
• Develop and implement A/B testing strategies to continuously improve campaign effectiveness.
• Report on key marketing metrics and campaign outcomes to senior leadership.

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA or Master's degree is a plus.
• 7+ years of experience in digital marketing, with a proven track record of success in developing and executing integrated digital strategies.
• Extensive knowledge of SEO, SEM, social media marketing, email marketing, and content marketing principles.
• Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Strong analytical skills and experience with data analysis tools (e.g., Google Analytics, Tableau).
• Excellent leadership, team management, and communication skills.
• Experience managing significant marketing budgets and driving measurable results.
• Ability to think strategically and creatively, with a passion for innovation.
• Experience working in a hybrid office environment.

• Assist in the planning, execution, and optimization of digital marketing campaigns across various channels, including social media, email, SEO/SEM, and paid advertising.
• Create engaging and relevant content for social media platforms, website, and email newsletters.
• Monitor campaign performance using analytics tools (e.g., Google Analytics), track key metrics, and generate reports on campaign effectiveness.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Support the management of social media accounts, responding to comments and messages.
• Assist in the creation of marketing materials, including graphics, videos, and presentations.
• Collaborate with internal teams (e.g., sales, design) to ensure cohesive marketing efforts.
• Help manage email marketing campaigns, including list segmentation and A/B testing.
• Stay up-to-date with the latest digital marketing trends and best practices.
• Assist with website content updates and basic SEO tasks.
• Support the organization of marketing events and activities.
• Contribute to brainstorming sessions and provide creative ideas for marketing initiatives.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Previous internship or work experience in digital marketing is a strong advantage.
• Familiarity with major social media platforms and their advertising capabilities.
• Basic understanding of SEO/SEM principles and Google Analytics.
• Excellent written and verbal communication skills.
• Strong organizational skills and attention to detail.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• A creative mindset and a passion for digital marketing.
• Ability to work effectively both independently and as part of a team.
• Eagerness to learn and develop skills in a fast-paced environment.

• Developing and implementing a holistic digital marketing strategy.
• Managing and optimising all digital marketing channels to drive measurable results.
• Overseeing content creation, social media management, and paid advertising campaigns.
• Analysing campaign performance data and providing insights for continuous improvement.
• Managing the marketing budget and ensuring effective ROI.
• Leading and mentoring a remote digital marketing team.
• Staying abreast of the latest digital marketing trends and technologies.
• Collaborating with sales and product teams to ensure alignment of marketing efforts.
• Managing external agencies and vendors as required.

• Develop and implement integrated digital marketing strategies.
• Manage and optimise paid search (PPC) and social media advertising campaigns.
• Oversee content marketing initiatives, including blog posts, website copy, and social media updates.
• Plan and execute email marketing campaigns and nurture leads.
• Monitor, analyse, and report on marketing campaign performance using analytics tools.
• Collaborate with designers and developers to create compelling marketing materials.
• Stay abreast of industry trends and best practices in digital marketing.

• Minimum of 4 years of experience in digital marketing management.
• Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and analytics tools (e.g., Google Analytics).
• Strong understanding of SEO, SEM, social media, and content marketing.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects in a remote setting.
• Experience in B2B or B2C marketing, depending on client focus.

• Develop and execute a comprehensive content marketing strategy.
• Create engaging and SEO-optimized content across multiple channels.
• Manage the editorial calendar and content production workflow.
• Analyze content performance metrics and optimize strategies accordingly.
• Collaborate with design, video, and marketing teams.
• Oversee social media content and community engagement.
• Identify opportunities for content amplification and distribution.
• Stay updated on content marketing trends and best practices.

• Proven experience as a Content Marketing Manager or similar role.
• Strong understanding of content strategy, SEO, and digital marketing.
• Excellent writing, editing, and proofreading skills.
• Experience with content management systems (CMS) and analytics tools.
• Ability to work independently and manage projects effectively in a remote setting.
• Creative thinker with a passion for creating compelling content.
• Experience in digital media or publishing is advantageous.
• Bachelor's degree in Marketing, Communications, or a related field.